SOUEAST launches S06, S07, and S09 models in Saudi Arabia
On June 27, SOUEAST launched its Saudi Arabian subsidiary along with a new brand strategy. It also debuted three new S-series models: the S09, S07, and S06. SOUEAST's long-term Saudi strategy, guided by the principle “In Saudi, For Saudi,” emphasizes deep localization.
SOUEAST is planning to establish a Middle East