On September 24, General Motors Middle East (GM) launched Super Cruise, a hands-free driving technology, in the region through Chevrolet, GMC, and Cadillac. Super Cruise is central to GM’s plan to bring ADAS systems to the Middle East, supporting Saudi Vision 2030 and GM’s goal of “Zero Crashes.”
In Saudi Arabia, GM

On September 23, Volvo Trucks announced an upgrade to its Driver Alert Support system, introducing an eye-tracking camera designed to enhance its ability to detect and alert drivers showing signs of inattention or drowsiness.
The upgraded Driver Alert Support uses two cameras to spot drowsy or distracted driving. A n

Neusoft Corporation (Neusoft) was recently designated by a renowned large Chinese automaker, whose name is undisclosed, for the supply of intelligent cockpit domain controllers. According to the customer’s plan, the project is expected to start production in Q4 2026, with a lifecycle of 4 years and an estimated total

On September 17, China’s Ministry of Industry and Information Technology (MIIT) issued the “Safety Requirements for Combined Driver Assistance Systems for Intelligent Connected Vehicles (ICVs)” (the Requirements), mandatory national standards, for public comments until November 15.
The Requirements are for Category M

On September 20, the Automotive Research Association of India (ARAI), under the Ministry of Heavy Industries, signed a memorandum of understanding with VECTOR Informatik India to develop and validate advanced automotive technologies.
The cooperation will focus on key areas including advanced driver-assistance systems

On September 22, Nissan commenced demonstrations of its next-generation ProPILOT advanced driver-assist technolog. A fleet of all-electric Nissan Ariya-based prototype vehicles demonstrated their ability to drive safely and confidently within the complex urban environment of central Tokyo.
Combining “Wayve AI Driver”

On September 9, Terranet announced that its anti-collision system BlincVision, will be verified externally by an innovation partner to the automotive industry. BlincVision will be tested by the partner in various traffic scenarios and under varying weather conditions. Together with the evaluations planned for the fal

On September 17, Tobii announced that its in-cabin sensing software platform, which combines driver monitoring (DMS) and occupant monitoring (OMS) using a single camera, is entering mass production with a leading European premium automaker.
Tobii’s platform uses one sensor to monitor both the driver and passengers.

On September 11, 2025, the Automotive Research Association of India (ARAI), under the Ministry of Heavy Industries, announced the completion of its ADAS Test City in Takwe near Talegaon, Pune. The 20-acre facility replicates Indian road conditions to serve as a dedicated test site for Advanced Driver Assistance Syste

On September 11, Rivian Automotive announced it is recalling certain 2025 R1S and R1T vehicles operating a software version prior to 2025.
The recall affects 24,214 vehicles in which the  Hands-Free Highway Assist (HWA) software may fail to correctly identify a lead vehicle.
Rivian noted an instance where its Level 2

On September 10, Amazon Web Services, Inc. (AWS), Qualcomm Technologies, Inc., and Sony Honda Mobility (SHM) announced new advancements in the development speed of SHM's upcoming electric vehicle AFEELA. 
Through collaborative efforts, the companies are accelerating SHM’s ADAS development capabilities, harnessing AWS

On September 5, VVDN Technologies announced an engagement with QNX, a division of BlackBerry Limited, to accelerate embedded software development. It will combine QNX’s software stack, including the QNX Neutrino RTOS and QNX Hypervisor for Safety, with VVDN’s deep expertise in automotive electronics, hardware design,

On September 8, Autolink announced that it made its European debut at IAA Mobility 2025, showcasing its comprehensive product offerings, including intelligent cockpit domain controllers, converged domain controllers, and in-vehicle intelligent display systems.
Its A1 cockpit and driver fusion domain controller (based

On September 13, 2025, Tata Technologies Limited signed a definitive agreement, via its wholly owned Singapore subsidiary, to acquire 100% equity in ES-Tec GmbH and its subsidiaries (ES-Tec Group). The deal, valued at up to EUR 75 million including earn-outs, is expected to close by December 31, 2025.
ES-Tec Group is

On September 11, Axera, a leading Chinese AI chip developer, made its debut at IAA Mobility, globally launching an ADAS solution based on its M57 SoC. This solution was developed by Axera in collaboration with STRADVISION.
Utilizing the M57 SoC as the main processor, the demo is equipped with an 8-megapixel high-defi

On September 11, QCraft and TÜV Rheinland announced a partnership that marks a new chapter of in-depth cooperation for the global intelligent mobility industry. QCraft and TÜV Rheinland’s partnership aims to jointly promote the globalization, safety, standardization, and commercialization of intelligent mobility tech

On September 10, Tata Motors launched the Nexon. ev 45 SUV with ADAS for INR 1.73 million. It comes with new safety functions like traffic sign recognition (TSR), lane centering system [LCS], lane departure warning (LDW), lane keep assist (LKA), forward collision warning (FCW), autonomous emergency braking (AEB), and

On September 6, Pro-Vision announced that it has acquired Spartan Radar, a California-based radar innovator advancing collision-avoidance technologies. Spartan Radar was founded in 2019 and is based in Los Alamitos, California. It has developed radar-based advanced collision warning solutions. 
With extensive experti

On September 10, ECARX Holdings Inc. unveiled a next-generation in-vehicle navigation system alongside the latest iteration of its Skyland New intelligent driving solution at IAA Mobility 2025. ECARX’s new global navigation system, integrated with HERE’s advanced navigation platform, is designed for rapid integration