Fiesta (Ford)

Apr 19, 2019

On April 17 at an investor’s conference, Jim Baumbick, Ford's vice president of enterprise product line management, said that by 2022 the company would add an "affordable" nameplate to fill the portfolio gap created by ending sales of the Fiesta and Focus, along with the Fusion and Taurus sedans.
Without describing what type of body style or what size it would be, a Ford statement noted, "We came up with the concept in just 12 weeks using our new product creation process. It's an example of how we're moving faster, working together differently and leveraging our five all-new flexible vehicle architectures,"
Ford previously suggested several vehicles under development, including a small off-road crossover planned for mid-2020 known as the Baby Bronco, and a unibody compact pickup expected around 2022.
(multiple sources on April 17, 2019)

Apr 12, 2019

On April 8, Ford confirmed the opening of a Voluntary Resignation Program (PDV) for employees of the Camaçari plant, which produces the EcoSport and Ka line of hatchbacks and sedans, to "adjust the workforce surplus to the current market demand".
Ford alleges a surplus of 700 people at the Camaçari plant and is looking for 450 of its employees to leave by April 26, as it seeks to avoid the higher labor charges of its current third shift.
Ford has been suffering from a fall in exports, especially from the Argentine market, and faces increased competition for its EcoSport in Brazil.
The Ka line has been doing relatively well in the Brazilian market, however, selling 33,000 units in the first quarter of 2019.
Overall, Ford lost market share in the first quarter of 2019 after announcing its decision in February to close its factory in São Bernardo do Campo, where it produces the Fiesta and trucks.
(multiple sources on April 9, 2019)
(Fenabrave release on April 10, 2019)

Apr 08, 2019

According to the Society of Motor Manufacturers and Traders (SMMT) on April 4, UK passenger car sales decreased 3.4% to 458,054 units in March 2019.
March sales for Ford decreased 18.9% to 40,755 units (8.9% market share), Volkswagen sales increased 1.3% to 38,335 units (8.4% share), while Vauxhall sales increased 2.0% to 37,769 units (8.2% share).
Mercedes-Benz sales in March increased 1.0% to 33,536 units (7.3% share) and BMW sales decreased 4.2% to 30,330 units (6.6% share).
Of the five most popular vehicles in March, 14,676 Ford Fiestas; 13,244 Vauxhall Corsas; 11,072 Volkswagen Golfs; 10,805 Mercedes-Benz A-Classes; and 10,701 Nissan Qashqais were sold.
Compared to last March, diesel-engine car sales decreased by 21.4% to 120,677 units (26.3% share), gasoline-engine car sales increased 5.1% to 312,075 units (68.1% share), and alternative fuel vehicle (AFV) sales increased 7.6% to 25,302 units (5.5% share).
In March, private car sales decreased 2.8% to 222,115 units (48.5% share), fleet sales increased 0.3% to 223,288 units (48.7% share), and sales to businesses decreased 44.8% to 12,651 units (2.8% share).
Sales of all vans to 3.5 tons increased 10.6% this March to 66,123 units.
Sales of trucks between 3.5 and 6.0 tons decreased 15.4% to 1,135 units in March.
Sales of taxis increased 142.5% to 257 units in March.
Mike Hawes, CEO of SMMT said "March is a key barometer for the new car market, so this fall is of clear concern. While manufacturers continue to invest in exciting models and cutting-edge tech, for the UK to reap the full benefits of these advances, we need a strong market that encourages the adoption of new technology. That means supportive policies, not least on vehicle taxation and incentives, to give buyers the confidence to invest in the new car that best meets their driving needs. Above all, we urgently need an end to the political and economic uncertainty by removing permanently the threat of a ‘no deal’ Brexit and agreeing a future relationship that avoids any additional friction that would increase costs and hence prices."
(SMMT press releases from April 4, 2019) 1 / 2

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