Bosch [Robert Bosch GmbH]

Company Profile

■URL

http://www.bosch.com

■Address

Robert-Bosch-Platz 1, 70839 Gerlingen-Schillerhoehe, Baden-Wuerttemberg, Germany

Business Overview

-The Company is one of the world’s largest automotive suppliers, with approximately 440 subsidiaries and regional companies located across approximately 60 countries.

-The Company is organized into four business sectors: Mobility Solutions (formerly known as Automotive Technology), Industrial Technology, Consumer Goods, and Energy and Building Technology.

-The Mobility Solutions business sector is comprised of the following divisions:

  • Gasoline Systems
  • Diesel Systems
  • Chassis Systems Control
  • Electrical Drives
  • Starter Motors and Generators
  • Car Multimedia
  • Automotive Electronics
  • Automotive Steering 
  • Automotive Aftermarket
  • Other businesses (Two-Wheeler, Powersports, Commercial Vehicles, Offroad Applications)

-In the fiscal year ended December 31, 2016, sales in the Company's Mobility Solutions business sector represented 60.0% of the Company's total sales. One of the Company's goals is to have a better balance of sales between the Mobility Solutions and the other business sectors. The previous acquisition of BSH Hausgerte has significantly increased the sales of the Consumer Goods business sector, thus improving the overall sales balance within the Company. In the fiscal year ended December 31, 2016, the Mobility Solutions business sector had the highest growth rate in the Company, thus contributing to its increased sales percentage of the Company's total sales.



Corporate Strategy Summary

(Link to further details)
-By 2020, the Company hopes to accomplish the following goals:

  • Double its sales in the Asia Pacific and the Americas region compared to 2013 figures. This would result in sales goals of approximately EUR 22.2 billion in the Asia Pacific region, and approximately EUR 19.0 billion in the Americas by 2020.
  • Surpass the growth rate in the European market. The Company anticipates that the European market will grow by approximately 1.3% in 2015.
  • Increase sales in Africa to EUR 2.0 billion. 

-In the long term, the Company is aiming for an average annual sales growth of 8%, with up to three percentage points of this growth coming from acquisitions. The Company also has the goal of an EBIT margin from operations of approximately 7% of sales.

-One of the Company’s goals is to become one of the world’s leading companies in the Internet of Things.

-In regards to its Mobility Solutions business sector, the Company’s goal is to become one of the world’s leading suppliers in electrified, automated, and connected driving.

Shareholders

-Unlisted Company (As of Dec. 31, 2016)
Shareholders Ownership Interest (%)
Robert Bosch Stiftung GmbH 92.0
Bosch Family 7.4
Treasury Stock 0.6
Total 100.0

Products

Gasoline Systems
Powertrain systems
-Direct injection systems
-Port fuel injection systems
-Flex fuel port injection systems
-Flexstart systems
-Bifuel CNG systems
-Hybrid and electric drives

Electronic throttle control: ETC/EGAS
-Accelerator pedal modules
-Electronic throttle bodies
-ECU

Engine management for manifold injection

Fuel supply
-Electric fuel pumps
-In-tank fuel pump units
-Fuel injectors
-Fuel distributors: fuel rail

Modules and engine components
-Diagnosis modules for fuel tank leakage
-Cylinder head covers
-Oil separators
-Canister purge valve (TEV)
-Plug-in connections
-Secondary air pumps
-Intake modules

Ignitions
-Single-spark ignition coils
-Ignition coil modules

Transmission technologies
-Power system actuation
-ECU actuators and modules
-ECUs for automated shift transmissions
-Continuously Variable Transmission (CVT) pushbelts
-ECUs for CVT

Turbochargers

Start/Stop systems
-Boost Recuperation System (BRS)

Sensors
-Engine management sensors
-Exhaust management sensors
-Transmission speed sensors

High voltage batteries

Diesel Systems
Electronic Diesel Control (EDC) for passenger cars and commercial vehicles

Fuel injection management
-Common rail systems
-Unit injector systems
-Injection nozzles
-Low-pressure systems
-Axial-piston and radial-piston distributor pumps
-Unit Pump Systems (UPS) for commercial vehicles
-Single-cylinder injection pumps for commercial vehicles
-In-line pumps for commercial vehicles

Turbochargers

Start/Stop systems

Glow systems
-Glow control units
-Glow plugs

Air management systems
-Intake air management systems
-Throttle valve controls
-Exhaust gas recirculation actuators
-Plastic control flaps for diesel engines
-Swirl actuators
-Boost pressure actuators
-Exhaust gas turbocharger actuators
-Hot-film air-mass meters (HFM)
-Air temperature sensors
-Boost pressure sensors

Exhaust gas cleaning
-NOx catalytic converters
-Accumulator-type NOx catalytic converters
-Particulate filter systems
-Denoxtronic SCR systems
-Sensors for Diesel Particulate Filter (DPF)

Sensors
-Engine management sensors
-Exhaust management sensors

Chassis Systems Control

Braking systems
-Vacuum pumps
-Combined oil-vacuum pumps and fuel-vacuum pumps
-Brake boosters
-Brake discs
-Electric brake boosters
-Tandem master cylinders
-Hydraulic boosters
-Variable oil pumps
-Mechanical brake assist EVA (Emergency Valve Assist)
-Cooperative regenerative braking systems

Active safety systems
-Antilock Braking System (ABS) 
-Traction control systems
-Electric Stability Program (ESP)
-Vehicle Dynamics Management (VDM) systems
-Sensors

Driver assistance systems
-Adaptive Cruise Control (ACC)
-Intelligent headlight control systems
-Road sign recognition systems
-Parking aid systems
-Side view assist systems
-Night Vision Plus - Active infrared night vision systems
-Driver drowsiness detection systems
-Predictive emergency braking systems
-Lane change assist systems
-Lane departure warning systems
-Lane keeping support systems
-Predictive pedestrian protection systems
-Construction zone assist systems
-Rear cross traffic alert systems
-Mid-range and long-range radars
-Ultrasonic sensors
-Multi-purpose cameras
-Stereo video camera systems
-myDriveAssist app

Passive safety systems
-Crash detection systems
-Airbag control units
-Pedestrian protection systems
-Secondary collision mitigation systems
-Advanced rollover sensors
-Side pole crash detection systems
-Two-channel acceleration sensors
-Peripheral pressure sensors
-Pressure tube sensors
-Peripheral sensor interfaces
-Airbag control sensors
-Peripheral acceleration sensors
-Pedestrian contact sensors

Electrical Drives
Window and roof actuators
-Window lift drives
-Sunroof drives

Seating and comfort actuators
-Seat actuators and drives
-Steering column drives

Thermal management systems
-Climate control systems

  • Blower control units
  • Blower modules
  • Air conditioning systems

-Engine thermal management components

  • Blower modules
  • Engine cooling drives
  • Engine cooling pumps
  • Engine cooling valves

Wiper systems
-Front and rear wiper drives for various windshield and window sizes
-Wiper arms
-Wiper blades

Starter Motors and Generators

-Starters for passenger cars and commercial vehicles
-Generators for passenger cars and commercial vehicles
-Start/Stop motors
-Electric machines with both motor and generator functions

Car Multimedia
Car Hi-Fi Systems
-In-vehicle video
-Sound systems

Information and navigation systems
-Screen-based dynamic navigation systems
-Radio Hi-Fi navigation systems
-Smart navigation systems
-3D artMap navigation systems
-Eco.Logic horizon navigation and driver assistance systems
-Navigation apps
-Infotainment systems
-mySPIN - Smartphone integration systems

Connectivity systems
-Connected Horizon route forecast systems
-Connectivity control units

Display systems
-Head-up Displays (HUD)
-Programmable instrument clusters
-neoSense tactile feedback displays
-DualView displays

Automotive Electronics
Electronics
-Multiplex systems
-Electric/Electronic architectures
-12V DC-DC converters
-Immobilizers
-Inverters

Sensors

Semiconductors
-ASICs/ASSPs
-Diodes
-IP modules
-MEMS

ECUs
-Body electronic control units
-Braking control systems
-Engine management systems
-Various control units

Automotive Steering
-Steering gears for passenger cars and commercial vehicles
-Pumps for passenger cars and commercial vehicles
-Electro Hydraulic Power Steering systems (EHPS)
-Electric Power Steering systems (EPS)
-Servolectric electric power steering systems
-Servotronic electronically controlled rack-and-pinion steering systems
-Active steering systems
-Manual adjust steering columns
-Electric adjust steering columns
-Steering angle sensors
-Steering torque sensors
-Rack and pinion power steering systems
-Intermediate shafts
-Universal joints
-Vane pumps
-Variable displacement pumps
-Tandem pumps for commercial vehicles
-Radial piston pumps for commercial vehicles

History

1886 Opened "Workshop for Precision Mechanics and Electrical Engineering" in Stuttgart
1984 Established Nippon ABS Ltd. with Nippon Air Brake, Japan.
1990 Formed a joint venture company called ELBO Gas Appliances and Control Units Manufacturing and Trading Co. together with Elginkan Holding AS, Turkey.
1991 Acquired equity share in MotoMeter AG, in Leonberg, Germany which is engaged in the manufacture of display systems for automobiles.
Transferred production of car speakers from Herne, Germany to Malaysia. 
Founded BT Magnet-Technologie GmbH, Herne, together with the Japanese company TDK Corp.
1992 Acquired a 49% interest in Diesel Technology Company, Grand Rapids.
Founded the S-B Power Tool Company joint venture in the USA.
Acquired majority ownership in Worcester Group plc. in Great Britain.
Acquired 9.6% of the outstanding shares of Japan-based Atsugi Unisia Group.
Acquired a 49% interest in Japan-based Zexel Corporation.
Commenced starter battery production in Hildesheim, Germany and in Guardamar, Spain as well as the development departments in Hildesheim and in Madrid, Spain.
Established Robert Bosch spol. s r.o., in which the Company holds a 76% interest, with Motor Jikov a.s. in Budweis, Czech Republic.
Established Bosch Diesel spol. s r.o., in which the Company holds a 76% interest, with Motorpal a.s. in Jihlava, Czech Republic.
1993 Established United Airbag Systems GmbH headquartered in Schwieberdingen near Stuttgart, with Morton International Inc. (United States). Each partner holds a 50% interest.
1994 Established Robert Bosch Power Tools Sdn Bhd in Malaysia.
Acquired 50% interest of Gesellschaft BG Automotive Motors Inc. from GE.
Established Korea Bosch Mechanics and Electronics Corp. Ltd. in which the Company holds a 51% interest, with the Doowon Group.
Established Automotive Systems Technology and Electronics Company in which the Company holds a 40% interest, with the Kia Group.
Established Wuxi Europe-Asia Diesel Fuel Injection Co. Ltd. in which the Company and Zexel Corp. each hold a 26% interest. The remaining shares are held by the Company's Chinese partner WeiFu Co. Ltd.
Established Robert Bosch Argentina Industrial S.A. in which the Company holds a 60% interest, with Brazilian subsidiary, Robert Bosch Ltda. and Argelite SAIC, of Argentine.
Established Copilot Verkehrsleit- und Verkehrsinformationsdienste GmbH & Co KG in Munich, with Daimler-Benz AG, Siemens AG and Volkswagen AG. The Company holds a 31.8% interest.
1995 Established five joint ventures in China.
Established the Guandong Shenzhou Gas Appliances Co. in which the Company holds a 60% interest, with Guandong Shenzhou Group Co.
Established joint venture, Hangzhou Bosch Power Tools Ltd., in China. The Company holds a 60% interest in the joint venture with the Hangzhou Steam Turbine & Power (Group) Co. and C. Melchers GmbH & Co.
1996 Acquired the brake operations of AlliedSignal Inc. in the U.S. and Europe
Took over S-B Power Tool Company, IL, United States from Emerson Electric Co.
Acquired e.l.m. Leblanc SA in France.
Consolidated Nippon ABS Ltd, Robert Bosch spol. s r. o., Ceske Budejovice, Robert Bosch Power Tools Sdn Bhd, Atco-Qualcast Ltd, Stowmarket, Van Doorne's Transmissie BV, Bomoro Bocklenberg & Motte GmbH, Hawera Probst GmbH, and PEG Profilo Elektrikli Gerecler Sanayii AS.
Formed Bosch Saratov GmbH with three Russian partners. The Company also held 51% of Bosch Rjazan GmbH, together with AAOT Elektronpribor, Rjazan, who held 49%. In addition, The Company increased its interest in Keramitsches kij Poselok AG, Engels to 51%.
Agreed to a 49% holding in a joint venture with Zexel Corporation in Tokyo, Japan.
1997 Founded Korea Advanced Diesel Equipment Co Ltd, Seoul, Korea, in which the Company owns 55% in shares, with joint venture partner Zexel.
1998 Opened a test center and test track in Boxberg (northern Wurttemberg)
Acquired Korea Automotive Motor Corporation and Guangdong Shenzhou Gas Appliances Co Ltd.
Established the wholly owned subsidiary Robert Bosch India Limited, in Bangalore, India.
Increased its holding in Diesel Technology, L.P. Michigan, United States, from 50% to 85%.
Founded Robert Bosch Electronics Manufacturing Ltd in Hungary and also acquired all remaining shares of a 50-50 joint venture with a Turkish partner who manufactures gas-fired heaters.
Jan. 1999 Established Bosch (China) Investment Ltd., Peking, China.
Founded a steering systems 50:50 joint venture (ZF Lenksysteme) with ZF Friedrichshafen AG, Friedrichshafen.
1999 Acquired a majority share in the Japanese Zexel Corporation (known since 2000 as Bosch Automotive Systems Corporation).
Founded Bosch Braking Systems Company in Japan.
2000 Sold public networks and private networks telecommunications divisions, and of mobile telephone operations
Took over Vermont American Corporation, Louisville, Kentucky, USA.
2001 Acquired Detection Systems Inc, Fairport, New York, USA.
Assumed industrial management of Mannesmann Rexroth AG and merger with the Automation Technology division to become Bosch Rexroth AG.
Began construction work for the development center in Abstatt.
2002 Acquired Mannesmann Rexroth AG completed
Acquired the subsidiary, Communication, Security, & Imaging from Philips B.V., Eindhoven (Bosch Security Systems B.V. since 2003)
Jul. 2002 Established a joint production company for CVT parts in Japan. The new company is CVTEC Co., Ltd., with 50% provided by Aisin AW, 40% by the Company, and 10% by Bosch Automotive Systems, the Company's subsidiary in Japan.
Jul. 2002 Combined its activities by merging both Bosch Braking Systems Corporation and Bosch Electronics Corporation into Bosch Automotive Systems Corporation, in Japan.
Sep. 2002 Established a joint venture company for integrated vehicle dynamics management systems with the Michelin Group. The new company is called Integrated Safety Systems ISS and is based in Paris.
2003 Acquired Buderus AG, Wetzlar.
2004 Opened its development center in Abstatt.
Acquired Sigpack, the Swiss packaging machinery manufacturer.
2005 Sold BN Breitbandnetze GmbH.
Acquired the Swedish company IVT Industrier AB, Tranas.
Acquired majority holding in the Italian Oil Control Group SpA, Milan.
Agreed to sale of Edelstahlwerke Buderus AG.
2007 Acquired the majority shareholding in Pacifica Group Ltd. (Melbourne, Australia)
Established a fifty-fifty joint venture with Denso to develop and manufacture diesel particulate filters in Wroclaw, Poland.
2008

Acquired Holger Christiansen A/S, Esbjerg, Denmark, a remanufacturer of starters and alternators.
Acquired the brake business of Morse Automotive Corporation in Chicago, USA.
The Company and MAHLE GmbH have founded a 50/50 joint venture, "Bosch Mahle Turbo Systems GmbH & Co. KG", headquartered in Stuttgart for the development, production, and sale of exhaust gas turbochargers.
The 50/50 joint venture "SB LiMotive Co. Ltd." with Samsung SDI, a company which develops, manufactures, and sells lithium-ion batteries for automotive applications, started its operations.
2009 The Company announced it will acquire the all shares in Australian based Pacifica Group Limited, which manufactured automotive brake components.
2011 Established a 50/50 joint venture EM-motive GmbH, which manufactures electric motor for EV, with Daimler AG.
2012 The Company sold the 50 percent share it held in Kefico Corp to its joint venture partner Hyundai Motor, dissolving the joint business.
The Company and Samsung SDI of Korea dissolved SB LiMotive, their joint-venture business.
The Company sold all shares (5%) it had in Denso Corporation, dissolving its capital tie with the Japanese supplier.
Established Bosch Car Multimedia Wuhu Co., Ltd. through a joint investment with Wuhu Ruichuang Investment and Atech of Australia.
Established a joint venture Bosch Automotive Components (Changchun) Co., Ltd. with FAW Sihuan Group. The new company manufactures starters and alternators.
2014 Formed a joint venture called Lithium Energy and Power GmbH & Co. KG with Mitsubishi Corporation and GS Yuasa to develop next-generation lithium-ion batteries.
Sep. 2014 Signed agreement with ZF Friedrichshafen AG to acquire remaining shares of ZF Lenksysteme GmbH, formerly a 50/50 joint venture between the two companies.
Jan. 2015 Completed acquisition of ZF Friedrichshafen AG's 50% stake in ZF Lenksysteme GmbH.
Sep. 2015 Acquired Seeo Inc., a U.S.-based company specialized in developing next-generation lithium-ion batteries.

Supplemental Information 1