Robert Bosch GmbH Business Report FY2011

Business Highlights

Financial overview

(in million euros)
  FY2011 FY2010 Rate of Change (%) Factors
Sales 51,494 47,259 9.0 1)
EBIT 2,698 3,167 (14.8) -
Automotive Technology
Sales 30,404 28,097 8.2 2)
EBIT 2,331 2,341 (0.4) -

1) Overall
-In 2011, the Company increased its sales by 9.0% to 51,494 million euros, recorded its highest sales in its history. After adjusting for negative currency effects of around 430 million euros, the Company's sales rose by 9.9 percent in 2011.

-The Company's sales shortfalls in Japan in the second quarter were largely recouped over the course of the year.

2) Automotive Technology
-The division increased its sales by 8.2 percent to 30,404 million euros.

-In terms of its product line, the Company benefited from rising demand for products that help improve energy efficiency, safety and comfort. This applies in particular to gasoline direct injection, electric power steering, driver assistance systems, and start-stop systems. Sales of safety systems such as ABS also increased again.

-In contrast, the situation facing the Chassis Systems Brakes division remained difficult.


-Major contracts in 2011
Model Products Note
Citroen "DS5" -Diesel hybrid system -A strategic partnership agreement for diesel hybrid technology has been in place between PSA Peugeot Citroen and the Company since 2008.
Peugeot "3008 Hybrid 4" -Diesel hybrid system
-Permanent magnet synchronous motor
-Hybrid Power Control Unit (HPCU)
-Dual inverter
Opel "Insignia", "Astra", "Meriva", "Zafira Tourer" -Modular infotainment system -
Suzuki "SX4 Style" -Infotainment system -
Suzuki "SX4" -Common-rail diesel fuel injection
-Brake control system such as ABS or ESP
-Brake booster
-Starting motor
Ford "Focus" -Direct drive system for windshield wiper
-Multi-functional display including navigation technology
-Fuel injection system
-Engine blower and generator
-Spark plug, etc.
-The new wiper system allows the wiper arms and blades to be directly mounted to the electric motors, reducing the need for any additional components. This compact design and reduced part count deliver weight and space savings for automakers.

-Bosch Mahle Turbo Systems (Joint-venture with Mahle GmbH) has already signed contracts with six carmakers to supply its turbochargers. The company expects to deliver more than one million turbochargers per year. The product portfolio of Bosch Mahle Turbo Systems comprises of turbochargers, with wastegates, for gasoline engines producing power ranging between 45kW to 220kW. For diesel engines the portfolio offers products with a performance range, between 30 and 530 kW, and can also include variable turbine geometry (VTG). These are used in a variety of vehicles ranging from passenger cars to heavy-duty commercial vehicles. The product portfolio also includes very compact charging systems in which the exhaust manifold is integrated into the turbine housing. The company has two manufacturing sites in Blaichach; Germany and St. Michael; Austria. Pre-series production has already begun at these sites and turbocharger manufacturing is prepared to quickly ramp into series production at the beginning of 2012. (From a press release on September 13, 2011)

Recent Development

<Common-rail system>
-The Company announced that it has produced 75 million common-rail systems since the production began in 1997. In 2011 alone, Bosch produced some nine million common-rail systems, which were fitted in passenger cars, commercial vehicles, in the off-highway segment, and also in large diesel engines such as those found in ships. (From a press release on December 22, 2011)

<Electric power steering system>
-The Company announced that the production of the Servolectric electric power steering system by ZF Lenk-systeme has exceeded 20 million units. ZF Lenk-systeme is a 50:50 joint venture between Robert Bosch GmbH and ZF Friedrichshafen AG. Compared to a hydraulically assisted power steering system, the electric power steering system saves 0.4 liters of fuel per 100 kilometers. (From a press release on September 13, 2011)

<Fuel injector>
-The Company plans to sell 7.2 million gasoline-injection systems in 2013 – three times as many as in 2010. Over the same period, sales of the common-rail diesel-injection system are set to rise from nine million units per year to over twelve million units. The Company is currently investing 400 million euros annually en route to the electric vehicle – above all in traction batteries, electric motors, and power electronics. By 2013 the company will be delivering products from its electromobility portfolio to almost 20 projects for twelve automakers. (From a press release on September 13, 2011)

-The Company is developing diesel engine injectors of heightened pressures. It will start volume production of the piezo type injector of 2,200 bar by the end of this year and the solenoid type injector of 2,000 bar in 2012. This is in response to growing demand for high pressure injectors among automakers faced with environmental challenges, especially in Europe. The Company is also aiming to start volume production of the piezo type injector of 2,500 bar as early as in 2013. (From an article in the Nikkan Jidosha Shimbun on July 19, 2011)

-The Gasoline Systems business division has manufactured 25 million HDEV5-series fuel injectors as well as five million HDP-line high pressure pumps. Both products went into large-scale series production in 2006. The HDEV5 series was initially applied in PSA/BMW's Prince engine and the HDP line was first featured in GM's Ecotec engine. The Company currently produces fuel injectors and high-pressure pumps at its plants in Nuremberg and Bamberg (Germany) as well as in Bursa (Turkey) and Wuxi (Jiangsu province, China). The high-pressure pumps and fuel injectors are part of the Bosch Motronic system. Combined with turbocharging, this electronic engine management system reduces the fuel consumption and CO2 emissions of internal-combustion engines with gasoline direct injection by some 15 percent. (From a press release on June 30, 2011)

-The Company expects unit sales of its common-rail diesel-injection systems to rise by 10 percent annually up to 2015, and it aims to triple sales of its gasoline direct injection system by 2013. In addition, the Company intends to sell some 2.6 million units of the start-stop system in 2011 – twice as many as in 2010. (From a press release on June 7, 2011)

<Airbag control unit>
-The Company announced that 111 million airbag control units have been manufactured since 1980, when they first went into series production. (From a press release on April 6, 2011)

<In Germany>
-The Company announced that its plant in Hildesheim, Germany has produced five million start/stop starters since the production began in 2007. In the New European Driving Cycle (NEDC), start/stop systems reduce fuel consumption, and thus CO2 emissions, by up to 5 percent. In the NEDC urban cycle, the saving is as much as 8 percent. (From a press release on December 19, 2011)

-The Company announced that in October 2011, it will manufacture the 250 millionth electronic engine control unit at its location in Salzgitter, Germany. Bosch launched the first generation of this engine management system in 1979 and plans to produce some 25 million engine control units worldwide in 2011. Today, the Company produces engine control units at ten locations worldwide, including the plant in Salzgitter (Germany), Hatvan (Brazil), Juarez (Mexico), and Suzhou (Jiangsu Province, China). (From a press release on October 5, 2011)

<Outside Germany>
-Following the enactment of the law enforcing installation of electronic stability control (ESC) systems compulsory on passenger vehicles from October 2012 in Japan, the Company will start producing the next generation ESC systems in Japan (From an article in the Nikkan Jidosha Shimbun on January 5, 2011)

Joint Ventures

-The Company and Daimler AG announced that they have completed their negotiations and signed agreements on the establishment of a 50:50 joint venture, which will develop, produce, and market electric motors for electric vehicles. The company, which is to be set up under the name EM-motive GmbH, will have its headquarters and manufacturing facilities in Hildesheim, Germany. The joint venture's engineering site will be located close to the parent companies in the Stuttgart area. Some 100 employees are expected to start working for the joint venture in the fourth quarter of this year. The production of motors is due to commence at the start of 2012. From that same year, the traction motors will be used in the electric vehicles of both the Mercedes-Benz and smart brands, starting with the smart fortwo electric drive, which is to go on sale in early 2012. The joint venture will supply its parent companies with electric motors for electric vehicles. Sales to third parties will be carried out by Bosch. According to current plans, the joint venture will have produced more than one million electric motors in all by 2020. (From a press release on July 14, 2011)

Business Partnership

-The Company announced that it has signed comprehensive strategic cooperation agreements with Great Wall Motors. The Company will work with Great Wall Motors for research and development of products such as engine management system and chassis brakes. The cooperation between Great Wall Motors and the Company began in 2005. Great Wall Motors developed, in joint efforts with Bosch, the electronically controlled high-pressure common-rail diesel engine in 2006. The engine was applied to Haval series. In May 2011, Bosch's common-rail system was adopted in the diesel-powered Green Static 2.0T engine which matches "Wingle 5". (From a press release on October 8, 2011)

-The Company signed a memorandum of understanding (MOU) with Hyundai Motors to develop vehicle powertrain electronic control technology and infotainment systems. The alliance aims to accelerate development of new powertrains and produce new IT products based on Hyundai technology and Bosch platforms. (From a press release on January 20, 2011)


-Akebono Brake Industry Co., Ltd. terminated negotiations with the Company on business transfer of foundation brake business, including of disc brakes, drum brakes, rotors, corner modules and parking brakes, from Bosch to Akebono outside of North America, Akebono disclosed on March 4. Following the business transfer to Akebono of the foundation brake system in North America at the end of 2009 to relieve the problem of its redundant capacity, the Company offered to Akebono in November 2010 an extension of the transfer to other areas, including Europe, Asia, Australia and Latin America, in an attempt to focus its management resources on the control system like the antilock brake system.  During the talks of this new offer, however, Akebono found some aspects that would not match its future business strategies and decided to discontinue the consultation. (From an article in the Nikkan Jidosha Shimbun on March 7, 2011)


-Johnson Controls, Inc. presented the award to Robert Bosch Actuation Systems in the category of "Quality". (From a press release on November 10, 2011)

-The Company has received PSA Suppliers' Award in the Innovation category from the PSA Peugeot Citroen Group. The award went to Bosch's Side View Assist system for the Citroen "C4" and its hybrid technology developed for the Peugeot "3008 Hybrid4". (From a press release on April 1, 2011)

-The Company has received Global Contribution Award from Toyota Motor Corporation. After 2002 and 2006, this is the third time the Company has received Toyota's Global Contribution Award. (From a press release on February 28, 2011)


R&D Expenditure

(in million euros)
  FY2011 FY2010 FY2009
Overall 4,190 3,810 3,603
Automotive Technology 3,270 3,004 2,862

-Roughly half its research and development expenditure of 4,190 million euros is allocated to products designed to improve energy efficiency, conserve resources, and protect the environment. These products now account for around 40% of its sales.

-The Company spend around 400 million euros a year on upfront investments for alternative drive concepts for hybrid and electric vehicles.

R&D Structure

-The Company hired an additional 4,300 research and development associates, more than half of them in Asia Pacific. The Company now employ 38,500 researchers and developers worldwide, 24,400 in Europe (mainly Germany), 2,400 in the Americas, and 11,700 in Asia Pacific.

-The company plans to increase its R&D investment by 0.7 percentage point from the previous year to 7.6 percent of total sales. The Company will focus on expanding its development centers and engineering low emission technologies, while further expanding business with customers in Asia. The subsidiary will consider expansion of its R&D facilities in Yokohama, Kanagawa Prefecture and Higashimatsuyama, Saitama Prefecture, which are rather running out of space. (From an article in the Nikkan Jidosha Shimbun on July 15, 2011)

R&D Facilities

-The Company holds 10 R&D facilities in Germany, USA, Russia, Singapore, China, and Japan.

-The Company is planning a new location for research and advance engineering in the greater Stuttgart area. This location will strengthen the close cooperation with its international research network and generate additional synergy effects. Construction is scheduled to start in mid-2012.

-The Company announced that it has opened its first southeast Asian software engineering center in Vietnam. The newly established Robert Bosch Engineering and Business Solutions Vietnam Company Limited (RBVH) offers high-tech software solutions and engineering services. These include the development of embedded software, such as that used in electronic control units and IT services. The Company wishes to use its Vietnamese location primarily to serve automakers in Japan, South Korea, and China. The Company has invested more than three million euros in the Vietnamese software engineering center, which has started operations with 60 engineers. By 2015 the number of associates is to rise to some 500. The Company has similar centers at its Indian locations in Bangalore and Coimbatore. (From a press release on May 13, 2011)

R&D Activities

-Cobasys LLC of Michigan, U.S., a subsidiary of SB LiMotive, was awarded a three-year 8.36 million dollars contract from United States Advanced Battery Consortium LLC (USABC) to develop high-energy density lithium-ion battery cells and packs for use in electric vehicle applications. USABC is a subsidiary of the United States Council for Automotive Research LLC (USCAR), which is the collaborative automotive technology organization for Chrysler, Ford and General Motors. Enabled by a cooperative agreement with the U.S. Department of Energy, USABC's mission is to develop electrochemical energy storage technologies that support commercialization of electric, hybrid electric and fuel cell vehicles. SB LiMotive was established in 2008 as a joint venture between Robert Bosch of Germany and Samsung SDI of Korea. (From a press release on March 2, 2011)

-The Company and Vodafone, a UK-based mobile communications company, have announced a partnership that will see them integrate their respective Machine to Machine (M2M) platforms to offer wirelessly connecting products to the Internet. (From a press release on March 1, 2011)

Product Development

Barometric pressure sensor
-The Company developed the new SMP480 barometric pressure sensor for diesel and gasoline engine management systems. It takes up just 25 percent of the space of its predecessor. This makes it easier to include it in the electronic control units used in automotive technology. The pressure sensor, which uses a 12-bit digital interface, has a measurement range of 40-115 kPa. The pressure signal tolerance is less than 1.0 kPa. (From a press release on November 25, 2011)

Lambda sensor
-The Company announced that it has developed the LSF Xfour lambda sensor, the successor generation of the LSD4.2 switching-type sensor. Compared with the LSF4.2, it takes half as much time to reach control mode following engine start. This significantly reduces the amount of time in which the engine's emissions are uncontrolled. As overall length is shorter, the amount of installation space needed for the entire sensor assembly has been significantly reduced, while increasing temperature resistance at the same time. As a result, there is greater choice when deciding where to install it in a passenger car's exhaust tract. (From a press release on August 18, 2011)

Micromechanical rollover sensor
-The Company developed the third generation SMG10x-series micromechanical rollover sensors with an edge length of 10.3 millimeters. The SMG10x series of sensors is particularly suited to safety-critical applications such as airbag system. The company has manufactured well over 1.6 billion MEMS sensors since production began in 1995. Its product portfolio comprises pressure sensors, acceleration sensors, yaw-rate sensors, mass flow sensors, and torque sensors for a variety of automotive and consumer electronics applications. (From a press release on August 12, 2011)

Pedal travel sensor
-The Company developed the PWG pedal travel sensor, which is a core component of electric brake pedals for hybrid and electric vehicles. Features of the new sensor include contactless and thus entirely wear-free travel measurement. The PWG12 has the sensor and the magnetic circuit fitted separately. The PWG13 has the magnetic circuit already integrated. Both designs will shortly enter series production; prototypes are already available. (From a press release on July 22, 2011)

Low-g acceleration sensor
-The Company developed SMB431 and SMB433 low-g acceleration sensors for chassis control system. The SMB431 records vertical movements of the body in a range of ±1.6 g (where 1 g = 9.81 m/s2). SMB433 measures the wheels' vertical accelerations in the ±16 g range. The two new sensors are already available in sample quantities for engineering purposes. (From a press release on February 21, 2011)

ESP electronic stability program
-The company developed the ESP electronic stability program specifically for hybrid vehicles in cooperation with PSA Peugeot Citroen. The 3008 HYbrid4 can cover 100 kilometers on 3.8 liters of diesel, equivalent to a CO2 output of 99 grams per kilometer. (From a press release on September 13, 2011)

Predictive emergency braking system
-The company announced that it added a new function to the Bosch predictive emergency braking system, which was taken into series operation in 2010. If the system detects an impending rear-end collision, it now automatically triggers optimum emergency braking even if the vehicle is traveling at less than 30 kilometers per hour. The new version for low speeds is to make its debut in the new Audi "A5". The emergency braking system in the "A5" features two Bosch components – an LRR3 long-range radar sensor for detecting objects and the ESP Electronic Stability Program. (From a press release on September 13, 2011)

Airbag reference platform
-The company announced that its Automotive Electronics division and Freescale Semiconductor, a U.S-based manufacturer of embedded semiconductors, developed an automotive airbag reference platform for emerging markets such as India and China. The new airbag reference platform is based on chipsets from Freescale's 32-bit microcontroller family and Bosch's Airbag ASSP family. Freescale and the Company plan to make the airbag reference platform available in the first quarter of 2012. (From a press release on August 24, 2011)

Radio navigation system
-The company announced that its Car Multimedia division has developed the RNS 315 CN radio navigation system for the Volkswagen Group to cater for the specific requirements of the Chinese market. The system equipped with a 6.5-inch color touch-screen display calculates routes quickly and provides the most economical route. Thanks to a phonetic system for transcribing Chinese characters called Pinyin First Letter Input, entering a destination in Chinese is incredibly easy too. Furthermore, the RNS 315 CN offers its excellent reception and sound performance as well as a wide variety of convenient connectivity options, such as MP3 devices, iPod and iPhone. The integrated Bluetooth interface affords safe in-car telephoning. (From a press release on October 12, 2011)

Multi-functional display and a navigation
-The company has developed a multi-functional display and a navigation. The navigation system in the new Ford Focus is able to recommend not only fast and short routes, it also offers the choice of a new type of ecological route to enable fuel-optimized driving. Extensive field trials have resulted in a result of nine percent in fuel savings on average with a time loss of a nine percent compared with the fastest route. (From a press release on May 17, 2011)

Infotainment system
-The company developed the Touch & Connect system for the new "Corsa" together with Opel. This infotainment system combines audio, navigation and communications functions in one compact head unit. In addition to providing radio reception, it is also able to play CDs or MP3 music files on the built-in drive or using a device connected to the USB slot or the AUX-in jack. The navigation system also offers the choice of an ecological route, which means that the route is selected to optimize fuel consumption. Thanks to a Bluetooth interface and hands-free operation, Touch & Connect allows the safe use of the telephone in the car. (From a press release on February 14, 2011)

Investment Activities

Capital Expenditure

(in million euros)
  FY2011 FY2010 FY2009
Overall 3,226 2,379 1,892
Automotive Technology 2,321 1,556 1,165

Investments in Germany

-The Company announced that it is to build a pilot production line of lithium-ion batteries in Eisenach, Germany. The company, aiming for the establishment of a European supplier network, is planned that the line will produce the first samples for trial purposes from 2012, and will then be extended until it reaches an annual production volume of more than 200,000 cells by 2015. The Company will be joined in this pilot project by BASF on the materials side and by ThyssenKrupp System Engineering for process plant engineering. It is hoped this will drive forward the development of a European supplier network. The Company will gradually increase the size of the project team to roughly 80 associates. (From a press release on August 23, 2011)

Investments outside Germany

-The Company announced that it is planning to set up a manufacturing site for automotive windshield-wiper systems Pecinci, Serbia. By 2019 some 70 million euros will be invested. Construction work is set to begin in early 2012, with production due to commence at the start of 2013. Initially, some 60 associates will work in manufacturing operations with a floor area of around 22,000 square meters. By 2019 the number of associates is set to rise to some 620. It will be part of the Bosch Electrical Drives division, which manufactures electrical drives for use in vehicles, for instance in power seats, sliding roof panels, power windows, and wiper components. (From a press release on December 1, 2011)

-The Company announced that it will invest some 65 million euros in expanding Bosch manufacturing activities in Portugal from 2011 to 2013, particularly in the areas of electronic components, navigation systems and thermotechnology. Today, the Company has six subsidiaries operating in Portugal. Over the past five years, the company has invested some 130 million euros at its Portuguese locations. In 1990, the Company began manufacturing car radios in Braga, in the north of Portugal. Now known as Bosch Car Multimedia Portugal, in 2010 the company manufactured a total of 3.3 million car radios and 1.5 million navigation systems at the site, and began the manufacture of other electronic components. For 2011, the Company expects the sales of its Portuguese subsidiaries to grow further, to just under 1.1 billion euros including exports. (From a press release on September 30, 2011)

-The Company announced that it has opened a manufacturing building for automotive technology at its location in Miskolc, Hungary. Construction of the building took one year. The new building involved a total investment of some 20 million euros. The new building belongs to the Hungarian subsidiary Robert Bosch Energy and Body Systems Kft, which manufactures automotive technology such as wiper systems, air-conditioning components, starters, and alternators in Miskolc. By 2014, it is expected that the workforce at Robert Bosch Energy and Body Systems in Miskolc will rise from its present level of roughly 1,900 to 3,000. (From a press release on September 22, 2011)

-The Company announced that it plans investment of 25 billion rupees (approximately 382 million euros) in India between 2011 and 2013. The investment activities include capacity augmentation, business portfolio diversification and Research and Development. (From a press release on June 2, 2011)

-Bosch Electrical Drives India Private Ltd. (A joint Venture with Igarashi Motors India Pvt. Ltd) has announced that it will set up a plant in the Chennai region, India. The plant that is expected to be functional by end of 2012 will produce wiper systems, engine cooling fan modules, HVAC blowers and window lift drives products. To be built on a total area of 9,000 square meters with an investment of 370 million rupees (approximately 5.7 million euros) the plant will aim at increased localization of production. Bosch Electrical Drives India at present employs 200 persons. With opening of the new plant, it is expected that nearly 350 more people will be recruited over a period of 3 years. (From a press release on May 25, 2011)

-The Automotive technology business sector is expanding its activities in the Asian growth region. It will be making investments of some 1.5 billion euros between 2011 and 2013. In China, the Company is significantly expanding its production capacity for the ABS antilock braking system and the ESP anti-skid system. To this end, it has just opened an additional factory building at its Suzhou, Jiangsu province location for a further 1,200 associates while in Chengdu, Sichuan province a new plant will be built by 2013, where the Group intends to employ 1,000 associates. (From a press release on September 13, 2011)

-The Company announced that it has opened a new facility in Vietnam for the production of push belts used for Continuous Variable Transmission (CVT) in automobiles. Situated at Long Thanh Industrial Zone, Dong Nai Province, the plant is part of the Gasoline Systems division and spans over a land area of 160,000 square meters. It will produce up to 1.6 million push belts in its first year, which can be fitted into vehicles ranging from sub-compact cars to sports utility vehicles with diesel, gasoline or hybrid engines. To date, the Company has invested some 30 million euros into the plant. It is projected to increase this investment to a total of some 55 million euros and employ 800 associates by 2015. (From a press release on April 15, 2011)

-The Company is starting construction on its new Russian headquarters in Moscow. The Company plans to invest more than 100 million euros in the project by 2013. The new buildings will have a total usable area of 57,000 square meters and will be ready for some 700 Bosch associates to move in by mid-2013. The new buildings will bring together a number of units including sales, customer service, and training. (From a press release on March 16, 2011)