Prius (Toyota)

Feb 20, 2024

On February 20, Toyota relaunched the Toyota Prius, an all-new plug-in hybrid electric model in the UK. The vehicle will come in two variants, Design and Excel, with a starting price of GBP 37,315 and going up to GBP 39,955. The orders for the vehicle will start from March 4, 2024, with first deliveries scheduled for July 2024.

The vehicle will be based on the Toyota New Global Architecture (TNGA) GA-C platform and will be equipped with a 2.0-liter plug-in system, delivering a maximum power of 164kW, marking a substantial improvement over the 90kW output of the prior Prius plug-in model. The vehicle will feature a 13.6kWh lithium-ion battery providing 53.4 miles of EV driving range.

Based on Toyota press release

Jan 05, 2024

On January 4, the North American Car, Truck and Utility Vehicle of the Year (NACTOY) board announced the Toyota Prius & Prius Prime, Ford Super Duty and Kia EV9 as winners of the 2024 awards.

  • The 2023 North American Car of the Year, the Toyota Prius & Prius Prime, won over finalists Honda Accord and Hyundai Ioniq 6.
  • The 2023 North American Truck of the Year, the Ford Super Duty, won over the Chevrolet Colorado and Chevrolet Silverado EV.
  • The 2023 North American Utility Vehicle of the Year, the Kia EV9, was chosen over the Genesis Electrified GV70 and Hyundai Kona/Kona EV.

NACTOY kicked off the awards process in July by announcing an initial list of 52 eligible vehicles, which was later shortened to 25 semi-finalists, and again to the 9 finalists.

Throughout the year, NACTOY jurors spent hundreds of hours test driving, researching and evaluating vehicles on automotive innovation, design, safety, performance, technology, driver satisfaction, user experience and value to determine the 2024 NACTOY award winners. 

Founded in 1994, these awards are judged by 50 professional automotive journalists from a wide variety of print, online, radio and television media outlets in the United States and Canada. 

(NACTOY release on January 4, 2024)

Nov 21, 2023

On November 16, three cars, three trucks and three utility vehicles were named finalists for the 2024 North American Car, Truck and Utility Vehicle of the Year (NACTOY) Awards at the Los Angeles Auto Show, with electric vehicles again comprising more than half of the finalists.

A group of 50 automotive journalists will complete their evaluations over the coming weeks and cast their ballots before the end of the year to select the winners, which will be announced on January 4, 2024, at M1 Concourse in Pontiac, Michigan.

•    The 2024 Car of the Year finalists include the Honda Accord, Hyundai Ioniq 6 EV, and Toyota Prius/Prius Prime.
•    The 2024 Truck of the Year finalists include the Chevrolet Colorado, Chevrolet Silverado EV, and Ford Super Duty.
•    The 2024 Utility Vehicle of the Year finalists include the Genesis Electrified GV70, Kia EV9, and Volvo EX30.

The vehicles were chosen from a preliminary list 52 eligible vehicles, narrowed to the 25 Best of 2024 at the Detroit Auto Show in September, and test-driven and evaluated at NACTOY’s Fall Comparison Drive in October.

(NACTOY press release on November 16, 2023)

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