Toyota to release 20 all-new models to China through 2015

Company plans rapid expansion of dealers in small and medium-sized cities



graph 1

(Note) excluding imports, including joint venture brands exported from or sold in China. Calculated from passenger vehicle sales data for foreign major automakers on wholesale/factory shipment basis released by China.

 In recent years, Toyota's share in the Chinese passenger vehicle market is slowly declining after hitting a peak at 6.4% in 2008. In order to recover and expand sales in China, Toyota will release next-generation models of its hybrid vehicles (HVs), plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). Furthermore,Toyota has begun to explore new possibilities in the market, by leasing welfare vehicles to meet the needs of the rapidly aging Chinese society.

 This report is a continuation of a report "Toyota to boost production capacity in China in 2015" posted on MarkLines Co., Ltd.'s website on September 24, 2013, and summarizes Toyota's recent trends of the model plan, and establishment of sales system in China.

Related Reports:
   * Toyota to boost production capacity in China in 2015 (Sep. 2013)
   * Shanghai Motor Show 2013 (4): Eight major Japanese OEMs, Hyundai, and Qoros (Jun. 2013)
   * China sales hit record high in first half of 2013 (Aug. 2013)

Toyota sales in China: passenger vehicles as driving force

Market share by region in China, Japan, North America and Asia to Toyota's global sales
(Note) Except for “Toyota sales in China”, Toyota’s regional market share in “North America”, “Japan” and “Asia excluding 'Japan' and 'China'”, are the results of totals for Toyota and Lexus brands. “Toyota sales in China” is based on the number of Toyota brand models on wholesale/factory shipment basis, and the targets or forecasts for 2013 and 2015 are based on Toyota’s press releases.

  With the growth of the Chinese market, the ratio of Toyota sales in China in the company's global sales (excluding Hino and Daihatsu models) grew to 12.6% (895,000 units) in 2011 from 7.5% (598,000 units) in 2008. However, the ratio fell to 9.8% (853,000 units) in 2012, due to the outbreak of anti-Japan demonstrations. Toyota says it plans to increase the ratio of its sales in China in the global sales to 15% (approx. 1.35 million units) over the medium term, around 2015.

 Toyota's share in China is slowly declining after hitting a peak at 6.4% in 2008. It continued to fall to 4.4% in 2012. Meanwhile, Volkswagen and General Motors, which are Toyota's competitors for the top position in terms of global sales, are increasing their market share in China taking advantage of sluggish sales of Japanese carmakers. From 2011 to now, Toyota's share in China has been in the fifth place following Volkswagen, General Motors, Hyundai/Kia and Nissan.

 As of August 2013, Toyota aims to recover its sales share in China to 4.6-4.7% in 2013 from the bottom figure of 4.4% in 2012, and further increase it to 5.3% in 2015.

 Many Chinese auto industry experts attribute Toyota's weak market position in China to a delayed entry into the Chinese market compared to Volkswagen and General Motors. A recovery of sales in 2012 was negatively impacted by the outbreak of anti-Japan demonstrations in China. In view of its sluggish sales behind Nissan, Toyota has changed its business policy and market strategy in China: 1) to promptly understand the needs of its Chinese customers and reflect those needs on the development of the market; and 2) to speed up the pace of localization from product planning, development to production.

Toyota's sales in China

(1,000 units)
Result of sales Target or forecast
2008 2009 2010 2011 2012 2013 2015
Toyota global sales
(Lexus/Toyota/Scion brands combined)
7,996.1 6,979.6 7,527.3 7,096.9 8,717.3 8,950.0 n.a.
Toyota sales in China
(Toyota brand only)
598.2 716.1 857.0 895.2 853.5 950
(Max. 970)
Toyota's share in China 7.5% 10.3% 11.4% 12.6% 9.8% 10.6%
Vehicle sales in China
(wholesale/factory shipment basis)
9,381.0 13,621.0 18,042.0 18,505.0 19,306.0 20,650 25,500
Toyota sales in China
(Toyota brand only)
598.2 716.1 857.0 895.2 853.5 950
(Max. 970)
Toyota's market share in China 6.4% 5.3% 4.8% 4.8% 4.4% 4.6%
(Max. 4.7%
Note 1: Note 1: Source of the sales results until 2012
-“Toyota’s global sales” data until 2012 comes from Toyota’s announcement and data. For “Toyota sales in China”/”Vehicle sales in China”, data comes from China Association of Automobile Manufacturers (wholesale/factory shipment basis, including export, but excluding import) which was on Toyota’s announcements.
Note 2: Note 2: Source of the plan/forecast for 2013 and 2015
-“Toyota’s global sales” forecast for 2013 is based on the company’s press releases for the fiscal results for the first quarter of the fiscal year ending March 2014.
-“Toyota’s global sales” forecast in China for 2013 comes from the press releases announced by Toyota Motor (China) Investment Co., Ltd. (TMCI) at the beginning and in July 2013. The 2015 forecast data of “Toyota sales in China” and “Toyota share in China” in “Toyota global sales” is based on TMCI’s announcements made at various occasions including the press conference held in March 2011 and speech made by Changzheng DONG, TMCI’s  executive and deputy general manager held in October 2012.
-“Vehicle sales forecast in China” for 2013 is based on the data released by China Association of Automobile manufacturers at the beginning or in August 2013. “Vehicle sales forecast” in China for 2015 comes from Information Handing Servicese (IHS) Global Inc.’s press release in September 2012.


Toyota's sales strategies in China
Business policy * To conform to the Chinese government's new and revised policies as well as to focus constantly on the needs of local customers.
 Toyota will realize the "genuine local production" and promote energy-saving/new-energy vehicles (i.e. green vehicles). It aims to become an automaker with the most powerful product lineups including the global-best new-energy vehicle lineup.
* To provide next-generation eco cars, starting with hybrid vehicles (HV) to be followed by other new-energy vehicles including plug-in hybrids (PHV) and electric vehicles (EV), which all share the core basic technologies such as motors, secondary batteries and electronic control systems.
* To accelerate and strengthen localization of the business management systems in China.
Expectation for business in China * To become a driving force of Toyota's growth
* Precisely grasp the needs of Chinese customers and become the base to swiftly reflect the needs on product development.
Eco-technologies, energy-saving/ new-energy vehicles business * To promote multi-directional strategies for new-energy vehicles by concurrently pursuing energy (petroleum)-saving and petroleum-free technologies. Especially, Toyota places strong emphasis on energy-saving/new-energy technologies represented by the "full" hybrid system that combines an electric motor and a gasoline engine to operate a vehicle.
 <Energy saving> To promote fuel efficiency (energy saving)/ downsizing of vehicles with conventional internal combustion engines. To spread non plug-in type hybrid vehicles as well.
<Petroleum free>
 Toyota plans to evolve HV to PHV/EV (BEV) and other new-energy vehicles in order to finally depart from dependence on petroleum.
Social Contribution or Responsibility * In addition to precedent efforts to promote human resource development and the non-profit reforestation program, Toyota will further invest in non-profit activities and strengthen management in such activities in order to show its gratitude toward the Chinese society and to contribute to its sustainable development.
 Note: TMCI, Toyota's subsidiary responsible for its businesses in China, formed an exclusive department, "Shehui Gongxian Bu" called in Chinese, to manage CSR (corporate social responsibility) activities in China prior to April 2012.
Sales target * For 2013
 950,000 to 970,000 units in total (including the Lexus and imports, wholesale/factory shipment basis, released around February 2013.) Sales volume is broken down to:
 (according to a release of Toyota around August 2013, Toyota's sales target in China was 900,000 units or more. Its breakdown is unknown.)
 <FAW Toyota Moto Sales Co., Ltd. (FTMS)> 580,000 to 600,000 units (factory shipment basis)
 <GAC Toyota Motor Co., Ltd. (GTMC)> 290,000 units (factory shipment basis)
 <Lexus> 80,000 units (import only)
 In September 2013, the target share of Lexus hybrid models has been raised to 30% from 25%, which has been set at the beginning of the year.
* For 2015
 Sales volume in China will account for approximately 15% of Toyota global sales (According to press releases for interviews for executive officers at Toyota China in October 2012 and February 2013)
 On factory shipment basis, approximately 1.35 million units including Lexus models and imports (Estimate by MarkLines made by referring to Toyota's global sales target of 9 million units for 2015, excluding Daihatsu and Hino models)
 <FTMS> 750,000 units in total (wholesale/ factory shipment basis, estimate by MarkLines)
 Note that the figure released by FTMS in May 2012 was 1 million units.
 <500,000 units (wholesale/ factory shipment basis, announced by GAC Toyota in August 2013)
 Sales volume of A0/A class (small-low, small-high) were 200,000 units, representing a 40% share in total sales of GAC Toyota (as of August 2013, the share was approx. 5%)
 <Lexus> Lexus hybrid models accounting for 50% of total Lexus sales in China (7% in 2011 and 23% in 2012. Target for 2013 is 30%)
"Yundong/Cloud Action Plan",
the new China business plan
* Toyota will expand businesses in China in the following three phases of strategies.
 <Phase I>
 In 2012, Toyota originally aimed to sell one million vehicles, including the Lexus brand cars, in China. Anti-Japan demonstrations/boycott of Japanese cars in late 2012, however, negatively affected sales to result in 853,500 vehicles released by Toyota.
 Another target, building a sound foundation for energy-efficient/new-energy cars such as PHV and EV, was shelved due to anti-Japan demonstrations.
 <Phase II>
 For 2015, Toyota originally set the sales target of 1.6 to 1.8 million units including the Lexus and other import vehicle, which we at MarkLines Co., Ltd. estimates to drop to more realistic one around 1.35 million units due to prolonged effects of anti-Japanese demonstrations.
 Toyota's joint venture (JV) in China will start production of hybrid vehicles equipped with locally developed/manufactured hybrid components including drive train systems.
 <Phase III>
 To establish the business development strategies focused on energy-saving/new-energy vehicles and accelerate launching such vehicles so that as many consumers as possible can experience them.
 Energy-saving/new-energy vehicles should contribute 20% of Toyota's entire sales in China.
* To establish an integrated production system from model planning, R&D and production to meet the needs of local consumers. To offer high-quality vehicles (products) beyond expectations that can move the consumers of each segment.
Model planning * To release a total of 20 new models in the three years 2013-2015 in China, including the Lexus and imports, including fully redesigned and all-new models, excluding facelifted models.
 Note: To accelerate development of locally-produced vehicles in China, mainly for Toyota's global strategic models. To develop vehicle models that can meet local demand.
 Out of 20 new models, nine or more will be produced at Toyota's joint venture plants in China (including fully-redesigned models, excluding facelifted models), which can be broken down to:
 <TFTM/SFTM> 5 or more in total
 <GTMC> 4 or more in total (one or two models a year)
Welfare vehicles * To aim for the realization of a goal to allow all the people in Chinese society, including the elderly and physically challenged, to enjoy the benefits of motorization. (Contribute to the realization of a harmonized automobile society )
* To sincerely and actively promote the welfare vehicle businessfocusing on the challenges of the large population of disabled people in China and the issue of a declining birthrate coupled with an aging population, which has become increasingly serious.

Note) As of November 2012, Toyota has completed a field survey of the Chinese welfare vehicle market. Currently Toyota is in discussions with and making proposals to a government agency in China regarding the laws as well as the regulation and certification system for welfare vehicles.
Services * Under the "Customer Satisfaction First" policy, Toyota aims for the realization of the use of Toyota and Lexus brand vehicles that customers can trust.
* From the viewpoint/standpoint of the customers, Toyota will offer impressive after-sales services through which customers can access premium automotive service.
 Utilizing three sales channels, controlled by FTMS, GTMC and the Lexus, Toyota will enhance the level of service across the board: from customer care to repair.
 Toyota will install G-Book telematics service to all Lexus models and many Toyota brand models.

Sources: "Toyota Yundong Plan: Toyota's China Vision" announced and launched in March 2012, which is a Chinese version of the Toyota Global Vision announced in March 2011/ Toyota announcements/media reports.



All-new model plan in China from 2013 through 2015

 Toyota has announced a plan to introduce a total of 20 new models for the three years 2013-2015 in China, including fully redesigned and all-new models, but excluding facelifted models. In addition to Toyota's global strategic models, Toyota will develop new models locally to meet local demand.

 Out of 20 new models, nine or more will be built at Toyota's joint venture plants in China. GAC Toyota, a joint venture between Toyota and Guangzhou Automobile Group, will produce four or more models (one or two models a year), and FAW Toyota/Sichuan FAW Toyota, joint ventures between Toyota and FAW, will produce five or more models in total.

 In its localization of the whole China business, Toyota is accelerating the establishment of an integrated production system from product planning, development, manufacturing to sales. Its mid-term plan on products and models aims to promote cars with fuel-efficient engines and new energy vehicles that will lower dependency on oil, such as HVs, PHV and EVs (BEVs). Toyota plans to develop and expand these businesses in China.


Toyota: Model Plan in China from 2013 through 2015

Sales company Timing of
Information of new models
FTMS 2013  In January, FTMS released the all-new Coaster microbus of Sichuan FAW Toyota. It features a luxurious interior and exterior design and a new V6 engine.
 In March, FTMS began importing and sales of the 86 all-new passenger vehicle. Its standard price ranges from RMB 269,000 to RMB 279,000.
 In August, FTMS released the new fourth-generation RAV4 of Sichuan FAW Toyota. Its standard price ranges from RMB 183,800 to RMB 272,800.
 FTMS are planning to release the Vios compact sedan produced by Tianjin FAW Toyota in November.
2014 and after  FTMS will release the next-generation Corolla (11th generation, likely to be made by Tianjin FAW Toyota), or release other Corolla variants.
 FTMS will begin production and sales of next-generation Crown (14th generation) at Tianjin FAW Toyota.
around 2015  FTMS will begin production and sales of a hybrid passenger vehicle featuring a hybrid component developed and produced in China at a joint venture plant with FAW
FTMS  will begin production and sales of an electric-powered sedan of the Ranz, the original brand of the joint venture, at a joint venture plant with FAW. The sedan is fitted with a drive component developed and manufactured in China. The production model is scheduled for launch in 2014.
 FTMS will release the 1.8-liter Corolla hybrid.
2015  FTMS will promote local production of the Prius hybrid at the Changchun plant of Sichuan FAW Toyota. The company plans to produce on a knock down basis as well as promoting local production of core components of a hybrid system.
GTMC 2013  In June, GTMC began importing and sales of Toyota VENZA SUV.
 In September, they started production and accepting orders for the new Yaris and Yaris L compact hatchback.
2014 and after  GTMC will begin production and sales of the fully redesigned, next-generation Highlander.
around 2015 GTMC  will begin production (at GAC Toyota's Guangzhou plant) and sales of a new hybrid vehicle fitted with a hybrid component developed and produced in China.
 GTMC will begin production (at GAC Toyota's Guangzhou plant) and sales of a new electric-powered crossover of the joint venture brand, fitted with a drivetrain component developed and manufactured in China. A concept car on which the crossover is based was exhibited at the Auto Shanghai held in April 2013. Brand name was not released.)
Lexus China (exclusive dealers) 2013  Lexus China will begin importing and sales of the new IS series.
 The company will raise the share of hybrid models in the Lexus sales in China to 30% from 23% in 2012 (approx. 14,700 units). At the beginning of 2013, the company's target share was 25%. This was revised upward to 30%. As of September 2013, the share stood at 28%.
2015  Lexus China will raise the share of hybrid models in the Lexus sales in China to 50% in 2015 from 23% in 2012 (approx. 14,700 units) and 30% (planned) in 2013.

Note: For details of a concept car (exhibited at the Shanghai Motor Show 2013), on which some production models are based, please refer to the MarkLines Co., Ltd. report "Shanghai Motor Show 2013 (4): Eight major Japanese OEMs, Hyundai , and Qoros".


Improving fuel efficiency of existing gasoline engines for energy efficient cars in China

 Toyota will further improve fuel efficiency of gasoline engines for conventional energy efficient vehicles. In 2013, Toyota adopted a new sales strategy focusing on small passenger vehicles with gasoline engines with better fuel efficiency, starting with the new Yaris of GAC Toyota and the all-new Vios of Tianjin FAW Toyota.
 In August 2013, GAC Toyota announced a goal to increase sales of small passenger vehicles to 200,000 units in 2015, which will account for 40% or more of its total sales. In the next few years from 2013, Toyota will expand its customer base to include buyers of small vehicles in addition to the customers who opt for middle and high-end vehicles.

Next-generation vehicle business

 Beginning with the local production and sales of the 1.8-liter Prius hybrid and 2.5-liter Camry hybrid in China, Toyota will increase sales of Toyota hybrid models, including the imported third-generation Prius Plug-in Hybrid and Lexus models. In addition, Toyota will begin production and sales of hybrid vehicles and electric vehicles fitted with engines and other energy components developed and manufactured in China, around 2015.

High-end model, Lexus brand business

 In the high-end model business, Toyota will expand sales of the Lexus brand's hybrid models including the LS 600hL, RX450h, GS450h, CT200h and ES300h. It will also focus on popular entry-level models to expand its share in China.
 Toyota has revised the target share of Lexus brand's hybrid models in China for 2013 upward to 30% in September from the initial target of 25% set at the beginning of the year. Actual share was 7% in 2011 and 23% in 2012.The target will further be revised upward to 50% for 2015. Also, Toyota was reported to start offering a warranty of six years of 150,000 km (free repair service) for Lexus hybrid models, which also comes with a warranty of 10 years or 250,000 km for in-vehicle batteries.



Welfare vehicle business: starting lease and trial operations

Toyota starts trial operations of welfare vehicles in Shanghai and Beijing for a period of one and a half years to explore the possibilities of the welfare vehicle business in China

 In May 2013, Toyota announced that it will start leasing welfare vehicles in Shanghai and Beijing on a trial basis for a period of one and a half years, starting in June 2013. In May 2013, Toyota leased five welfare vehicles based on the Alfhard and the Hiace for free to Shanghai Civil Affairs Bureau and Riei (Beijing) Administration and Consulting Co., Ltd., a Chinese subsidiary of Riei Co., Ltd., a provider of corporate welfare services and comprehensive nursing care services. This move is to explore possibilities of the welfare vehicle business in China, which faces coming aging society coupled with a declining birthrate.
 In addition, Toyota Motor (China) Investment Co., Ltd., Toyota’s business headquarters in China, started a campaign in August 2013 under a slogan to offer the convenience of vehicles to all the people. In the campaign, Toyota offers the Alphard welfare vehicles during the period of one week by the end of 2013 to four families chosen in a lottery, having a family member who is 65 years old or older, or who faces difficulties in travelling. Toyota will also offer financial support for the families to go out by car.
 At the end of 2011, 13.7% of total population of China, or 185 million, are 60 years old or older. Number of physically handicapped people exceeded 83 million. The total population of 60 years old or older is expected to be 221 million in 2015, of which 51 million living alone and 24 million aged 80 or older. With the advancement of aging in society coupled with a declining birthrate, these figures are expected to increase in the future. (according to an announcement of the Ministry of Civil Affairs of China posted on the Beijing Morning Post dated on March 2, 2012. Beijing Morning Post is an influential newspaper in Beijing)



Small “4S” dealer expansion in small and medium-scale cities

As a new policy to expand its sales network more quickly and efficiently, Toyota will focus on increasing small “4S” dealers in small cities near rural districts.. 4S stands for Sales, Service, Spare parts and Survey. At the end of 2012, there were more than 900 dealers in China, including more than 800 selling Toyota brand models. This will be increased to 1,080 (including 960 dealers selling Toyota brands) at the end of 2013.

 Toyota will increase its small “4S” dealers. Compared with the construction and service standards for standard 4Sdealers, small 4S dealers require a smaller investment of approximately RMB 3 million to 4 million with sites of at least 2,040 square meters and an after-sales service area of at least 480 square meters. With the increase of small 4S dealers, Toyota will introduce new sales channels such as satellite dealers to expand its sales system. 

 FTMS, a JV sales company between Toyota and FAW, has announced a policy to accelerate expansion of its dealer network from the second half of 2013. As of August 2013, the number of "4S" dealers, including small "4S", which have been approved by Toyota and are scheduled to begin operations soon, exceeds 100.

 GTMC, a JV sales company with Guangzhou Automobile Industry Group (GAC), will have 78 more dealers at the end of 2013 from 372 in August 2013. GTMC will also open satellite dealers to a total of 50 at the end of 2013, further increasing it to 150 in 2015.

 Toyota is considering producing Lexus models in China, rather than selling imports. Lexus dealers located mainly in big cities will be expanded to small and medium cities by opening small 4S dealers that require less investment than standard 4S dealers. As of August 2013, Lexus has opened showrooms in 18 cities in China.


Increase in the number of dealers by sales channel

Sales channel Existing Target for 2013 year-end
Dealers controlled by FTMS,
a JV sales company with FAW)
463 (at the end of 2012) 510
Dealers controlled by GAC,
a JV sales company with GAC
372 (as of Aug. 2013) 450
Satellite dealers n.a. 50 (at the end of 2013)
→ 150 (in 2015)
Toyota brand dealers total Over 800
(at the end of 2012)
Lexus brand special dealers total
(4S dealers)
103 (as of May 2013) 120
Grand total Over 900 at the end of 2012 1,080 (at the end of 2013)



Other business trends

Toyota Group establishes a joint venture for provision of in-vehicle map distribution service for car navigation

 In June 2012, Toyota said it will establish Telemap China Co., Ltd., a joint venture with Beijing NAVINFO New Science and Technology Co., Ltd., a map production company in China, in Chaoyang District, Beijing City, in December 2012. The joint venture will distribute maps for car navigation systems and long-distance comprehensive information services starting in 2013. (Progress is unknown)
 The joint venture is capitalized at USD 9.2 million and will be owned 39% by Toyota, 10% by Beijing Media Technical Solution Ltd. (BMTS, a subsidiary of Toyota Media Service Corporation) and 51% by Beijing NAVINFO New Science and Technology Co., Ltd. Since 1996, Toyota has had technical collaboration in producing maps for car navigation with China Survey Co., Ltd, the parent of Beijing NAVINFO New Science and Technology Co., Ltd. The joint venture will distribute precise maps for vehicles in a timely manner by combining Beijing NAVINFO new Science and Technology's map production and management technologies and Toyota's telematics technologies.

Toyota's logistics subsidiary in Shanghai launched warehouse and parts delivery services in Changshu

 Around November 2011, Toyota officially launched operations of TPCS Changshu Co., a branch of TPCS, its logistics subsidiary in Shanghai. TPCS Changshu Co. is located in Changshu Southeast Economic Development Zone, Changshu City, Jiangsu Province. The Changshu branch started to offer warehousing and delivery of parts to Toyota and Lexus dealers in eastern China.
 Investment in the Changshu branch is RMB 440 million. It has a total area of 180,000 square meters, of which 38,000 square meters completed in the first phase and the 48,000 square meters completed in the second phase. The warehouse area, including parts warehouse and oil warehouse, will be 86,000 square meters. The branch will initially hire 100 people.
 Businesses handled in Shanghai base in the free trade zone in Shanghai City include the following: supply of various components for import and Chinese-made Toyota models, warehouse operation of auto parts in the free trade zone, adjustment of parts supply, display and provision of technical consulting, training, after-sales services for Toyota and Lexus dealers in eastern China, international trade, trades between companies in the free trade zone and agency, and trade consulting.



(Reference) Sales volume of Toyota brand vehicle made in China (wholesale/factory shipment basis)


2011 2012   2013
rate in
year basis)
FAW Toyota Motor Sales (FTMS) Vios 13,303 9,130 8,266 1,908 -76.9% *580,000
(Max. *600,000)
Corolla EX (9th-generation Corolla) 120,377 124,531 88,970 98,863 11.1%
13th-generation Crown 30,453 25,456 19,993 12,673 -36.6%
Reiz (10th-generation Mark X) 65,422 59,846 46,576 35,925 -22.9%
10th-generation Corolla 170,117 151,887 115,684 101,510 -12.3%
3rd-generation RAV4 100,218 98,179 79,318 55,161 -30.5%
4th-generation RAV4 - - - 3,762 -
4th-generation Land Cruiser Prado 21,903 18,706 14,883 12,987 -12.7%
Land Cruiser 200 7,253 5,308 3,550 3,222 -9.2%
3rd-generation Prius hybrid 1.8L - 2,434 2,108 341 -83.8%
Coaster *8,219 *4,833 *3,007 *3,681 *22.4%
(on-the-ground manufacturing passenger and commercial vehicles)
*537,265 *500,310 *382,355 *330,033 *-13.7% *580,000
(Max. *600,000)
Passenger vehicles (included) 529,046 495,477 379,348 326,352 -14.0% n.a.
GAC Toyota Motor (GTMC) 6th-generation Camry 133,159 26,861 15,241 27,433 80.0% 290,000
7th-generation Camry 10,167 116,258 89,153 81,399 -8.7%
6th-generation Camry hybrid 394 119 117 4 -96.6%
Camry Zunrui (7th-generation Camry hybrid 2.5L - 2,164 1,144 3,271 185.9%
Yaris 19,324 12,341 10,253 10,536 2.8%
2nd-generation Highlander 94,635 75,059 53,259 58,264 9.4%
E'Z 16,738 17,286 13,455 11,590 -13.9%
Total 274,417 250,088 182,622 192,497 5.4% 290,000
Grand total
(on-the-ground manufacturing
whole vehicle by Toyota brand)
*811,682 *750,398 *564,977 *522,530 *-7.5% *870000~
Passenger vehicle
803,463 745,565 561,970 518,849 -7.7% n.a.

Note. Figures noted with * are either for commercial vehicles or for commercial vehicles and passenger vehicles combined.

<Automotive Industry Portal MarkLines>