Software Series 7: OEM Software Strategies (3)

Exploring the software strategy of Sony Honda Mobility

2023/10/10

Summary

  Sony Group Corporation (Sony) and Honda Motor Co., Ltd. (Honda) announced in 2022 that they would establish a new company, Sony Honda Mobility Inc. (SHM), to jointly develop EVs. And in January 2023, a prototype vehicle of the SHM’s new “Afeela” brand was unveiled at the CES 2023 in Las Vegas, USA. The company plans to start accepting orders in 2025 and begin shipments in the U.S. starting in the spring of 2026. What is the value that Afeela, which was developed from the beginning as an SDV (Software Defined Vehicle), is trying to realize?

 

Software Series report:
Software Series 6: OEM Software Strategies (2) What Toyota's Arene OS is aiming for (Sep. 2023)
Software Series 5: OEM Software Strategies (1) Volkswagen aims for significant increase in software sales (Aug. 2023)
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)

Related reports:
Honda: Strengthening Alliance in EV Battery and Resource Procurement (Jun. 2023)
JSAE 2023 in Yokohama: On the Approach Run towards Next Generation HMI (Jun. 2023)
Honda: Developing Honda CI, cooperative artificial intelligence (May. 2023)
WCX 2023 (1) Software guiding automotive direction (May. 2023)
CES 2023: Concepts preview future OEM aspirations (Feb. 2023)
CES 2023: EV Concept HMI (Jan. 2023)

 

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