Software Series 6: OEM Software Strategies (2)
What Toyota's Arene OS is aiming for
2023/09/07
- Summary
- Software and electronic systems make up 2/3 of a car's value
- Rivalry with Volkswagen?
- Simulation environment and service platform
Summary
This is the second of a series of reports explaining the software strategies being pursued by finished vehicle manufacturers. This report will focus on the Arene OS, which Toyota Motor Corporation (Toyota) aims to introduce in 2026. Arene OS goes beyond the usual concept of an "OS" (operating system) to include a development environment and even a platform to provide services. This report explores the aims of Toyota's vehicle OS development, which is proceeding under the leadership of the new president.
Software Series report:
Software Series 5: OEM Software Strategies (1) Volkswagen aims for significant increase in software sales (Aug. 2023)
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)
Related reports:
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Plans by Japanese OEMs to Introduce Electrified Vehicles (Aug. 2023)
Toyota's Electrification Strategy: Cutting Next-Generation BEV Production Processes in Half (Jul. 2023)
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Toyota: Toward Achieving Carbon Neutrality by 2050 (Mar. 2023)
Toyota: Transformation into a Mobility Company (Oct. 2021)
Toyota: Strengthening development for AD and connected, and collaborating on CASE for CVs (May 2021）
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