Korea - New car sales in 2026 by OEM

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.

Sales data by OEM/model in Korea

2021 2022 2023 2024 2025 2026

Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2026

Feb 2, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

New vehicle sales by 5 major OEMs in South Korea increase 9.8% in January, Renault and GM continue to see significant declines
Five Korean automakers announced domestic new vehicle sales in January. New vehicle sales in South Korea increased by 9.8% compared to the same month in the previous year to 99,505 units. The increase was also due to the fact that the 2026 Lunar New Year holiday will begin in February, resulting in more business days than 2025.
By company, Hyundai Motor led with 50,208 units sold (50.5% market share), up 9.0% year-over-year (y/y). Kia followed with a 12.2% increase to 43,107 units (43.3% share). KGM placed third with sales up 38.5% to 3,186 units (3.2% share), Renault Korea declined 13.9% to 2,239 units (2.3% share), and GM Korea decreased 37.8% to 765 units (0.8% share). While Renault Korea and GM Korea saw a significant decrease compared to the same month last year, KGM saw a significant increase thanks to strong sales of the internal combustion engine (ICE) version of the all-new Musso pickup truck, which was released in January.
Overseas sales, including exports, down 2.8% at Hyundai, up 0.4% at Kia, up 44.6% at GM Korea, down 2.1% at KGM and up 22.8% at Renault Korea. Combined overseas sales increased 1.4% y/y to 510,737 units.
Global sales of the five automakers in January were mixed: Hyundai decreased 1.0% y/y to 307,699 units, Kia increased 2.3% to 245,272 units, GM Korea increased 41.4% to 44,703 units, KGM increased 9.5% to 8,836 units and Renault Korea decreased 2.2% to 3,732 units. Combined, the five companies recorded global sales of 610,242 units, a 2.7% year-over-year increase.
In terms of sales by model in January, Kia’s mid-size SUV Sorento was ranked first with 8,838 units sold, followed by Kia’s compact SUV Sportage in second place with 6,015 units sold and Kia’s MPV Carnival in third with 5,278 units.

South Korea - Sales of domestic make

Make	Domestic Sales					Overseas Sales			Global Sales Total
	2026		2025		Y-o-Y	Jan. 2026	Jan. 2025	Y-o-Y	Jan. 2026	Jan. 2025	Y-o-Y
	Jan.	Share *1	Jan.	Share *1	Y-o-Y	Jan. 2026	Jan. 2025	Y-o-Y	Jan. 2026	Jan. 2025	Y-o-Y
Hyundai	50,208	50.5%	46,054	50.8%	9.0%	257,491	264,908	-2.8%	307,699	310,962	-1.0%
Kia	43,107	43.3%	38,403	42.4%	12.2%	202,165	201,300	0.4%	245,272	239,703	2.3%
KGM	3,186	3.2%	2,300	2.5%	38.5%	5,650	5,770	-2.1%	8,836	8,070	9.5%
Renault Korea *3	2,239	2.3%	2,601	2.9%	-13.9%	1,493	1,216	22.8%	3,732	3,817	-2.2%
GM Korea *2	765	0.8%	1,229	1.4%	-37.8%	43,938	30,389	44.6%	44,703	31,618	41.4%
Total	99,505	100.0%	90,587	100.0%	9.8%	510,737	503,583	1.4%	610,242	594,170	2.7%

Source: Releases by each companies
*1: Share is based on MarkLines' own calculation. (calculated from total sales of five Korean makers)
*2: Exclude sales volume of Cadillac
*3: Includes Nissan Rogue

Registrations of new imported passenger cars

Maker/Brand	2026		2025		Y-o-Y
Maker/Brand	Jan.	Share	Jan.	Share	Y-o-Y
BMW	6,270	29.9%	5,960	39.1%	5.2%
Mercedes-Benz	5,121	24.4%	3,790	24.9%	35.1%
Tesla	1,966	9.4%	5	0.0%	39,220.0%
Lexus	1,464	7.0%	1,126	7.4%	30.0%
BYD	1,347	6.4%	-	-%	-%
Volvo	1,037	4.9%	1,033	6.8%	0.4%
Audi	847	4.0%	320	2.1%	164.7%
Porsche	702	3.3%	644	4.2%	9.0%
Toyota	622	3.0%	430	2.8%	44.7%
MINI	567	2.7%	234	1.5%	142.3%
Land Rover	224	1.1%	325	2.1%	-31.1%
Volkswagen	217	1.0%	129	0.8%	68.2%
Chrysler/Jeep	117	0.6%	120	0.8%	-2.5%
Honda	104	0.5%	177	1.2%	-41.2%
Ford/Lincoln	87	0.4%	500	3.3%	-82.6%
GM/GMC	62	0.3%	14	0.1%	342.9%
Cadillac	50	0.2%	26	0.2%	92.3%
Peugeot	33	0.2%	38	0.2%	-13.2%
Bentley	28	0.1%	10	0.1%	180.0%
Polestar	27	0.1%	103	0.7%	-73.8%
Ferrari	27	0.1%	32	0.2%	-15.6%
Lamborghini	21	0.1%	58	0.4%	-63.8%
Rolls-Royce	11	0.1%	7	0.0%	57.1%
Chevrolet	9	0.0%	134	0.9%	-93.3%
Maserati	0	0.0%	14	0.1%	-%
Total	20,960	100.0%	15,229	100.0%	37.6%