Japan - Automotive Sales volume, 2024

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Flash report, Automotive sales volume, 2024

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2024

Feb 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in January decreased 12.4% y/y to 334.8K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2024 decreased 12.4% to 334,838 units.
Sales with engine displacements above 660cc decreased by 5.5% to 216,926 units.Sales of vehicles with engine displacements below 660cc also decreased by 22.9% to 117,912 units.


Sales of new vehicles

  Jan. 2024 Jan. 2023 Y-o-Y
Non-mini vehicles 216,926 229,497 -5.5%
Mini Vehicles 117,912 152,841 -22.9%
Total 334,838 382,338 -12.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 103,975 47.9% 121,453 52.9% -14.4%
Honda 28,883 13.3% 17,278 7.5% 67.2%
Nissan 23,839 11.0% 21,443 9.3% 11.2%
Suzuki 11,001 5.1% 10,713 4.7% 2.7%
Subaru 8,117 3.7% 7,544 3.3% 7.6%
Lexus 7,238 3.3% 6,283 2.7% 15.2%
Mazda 7,233 3.3% 12,755 5.6% -43.3%
Isuzu 4,105 1.9% 4,121 1.8% -0.4%
Mitsubishi 2,824 1.3% 4,086 1.8% -30.9%
Hino 2,547 1.2% 2,643 1.2% -3.6%
Mitsubishi Fuso 2,015 0.9% 1,964 0.9% 2.6%
Daihatsu 897 0.4% 2,937 1.3% -69.5%
UD Trucks 513 0.2% 678 0.3% -24.3%
Others 13,739 6.3% 15,599 6.8% -11.9%
Total 216,926 100.0% 229,497 100.0% -5.5%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Suzuki 45,709 38.8% 45,054 29.50% 1.5%
Honda 24,520 20.8% 27,742 18.20% -11.6%
Daihatsu 19,346 16.4% 51,219 33.50% -62.2%
Nissan 17,202 14.6% 17,790 11.60% -3.3%
Mitsubishi 6,130 5.2% 4,019 2.60% 52.5%
Mazda 3,244 2.8% 3,064 2.00% 5.9%
Toyota 1,208 1.0% 2,473 1.60% -51.2%
Subaru 524 0.4% 1,469 1.00% -64.3%
Others 29 0.0% 11 0.00% 163.6%
Total 117,912 100.0% 152,841 100.00% -22.9%

Source: Japan Mini Vehicles Association



Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 92,706 48.0% 106,967 52.9% -13.3%
Honda 28,883 15.0% 17,278 8.5% 67.2%
Nissan 20,936 10.8% 18,625 9.2% 12.4%
Suzuki 11,001 5.7% 10,713 5.3% 2.7%
Subaru 8,117 4.2% 7,544 3.7% 7.6%
Lexus 7,238 3.7% 6,283 3.1% 15.2%
Mazda 6,943 3.6% 12,374 6.1% -43.9%
Mitsubishi 2,822 1.5% 4,086 2.0% -30.9%
Daihatsu 873 0.5% 2,909 1.4% -70.0%
Others 13,643 7.1% 15,476 7.7% -11.8%
Total 193,162 100.0% 202,255 100.0% -4.5%


Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 65,385 48.1% 65,098 50.4% 0.4%
Honda 18,700 13.8% 7,649 5.9% 144.5%
Nissan 14,799 10.9% 12,537 9.7% 18.0%
Subaru 8,004 5.9% 7,307 5.7% 9.5%
Lexus 7,238 5.3% 6,283 4.9% 15.2%
Mazda 5,324 3.9% 10,370 8.0% -48.7%
Mitsubishi 2,405 1.8% 3,609 2.8% -33.4%
Suzuki 936 0.7% 1,284 1.0% -27.1%
Daihatsu 7 0.0% 4 0.0% 75.0%
Others 13,168 9.7% 14,927 11.6% -11.8%
Total 135,966 100.0% 129,068 100.0% 5.3%


Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 27,321 47.8% 41,869 57.2% -34.7%
Honda 10,183 17.8% 9,629 13.2% 5.8%
Suzuki 10,065 17.6% 9,429 12.9% 6.7%
Nissan 6,137 10.7% 6,088 8.3% 0.8%
Mazda 1,619 2.8% 2,004 2.7% -19.2%
Daihatsu 866 1.5% 2,905 4.0% -70.2%
Mitsubishi 417 0.7% 477 0.7% -12.6%
Subaru 113 0.2% 237 0.3% -52.3%
Others 475 0.8% 549 0.8% -13.5%
Total 57,196 100.0% 73,187 100.0% -21.8%


Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 10,935 47.5% 14,296 53.5% -23.5%
Isuzu 3,966 17.2% 4,000 15.0% -0.8%
Nissan 2,857 12.4% 2,785 10.4% 2.6%
Hino 2,452 10.7% 2,578 9.7% -4.9%
Mitsubishi Fuso 1,893 8.2% 1,853 6.9% 2.2%
UD Trucks 513 2.2% 678 2.5% -24.3%
Mazda 290 1.3% 381 1.4% -23.9%
Daihatsu 24 0.1% 28 0.1% -14.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.3% 106 0.4% -28.3%
Total 23,008 100.0% 26,705 100.0% -13.8%


Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Isuzu 3,282 36.3% 3,354 36.2% -2.1%
Hino 1,951 21.6% 1,802 19.5% 8.3%
Toyota 1,482 16.4% 1,996 21.6% -25.8%
Mitsubishi Fuso 1,395 15.4% 1,013 10.9% 37.7%
UD Trucks 510 5.6% 671 7.3% -24.0%
Nissan 317 3.5% 286 3.1% 10.8%
Mazda 36 0.4% 27 0.3% 33.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.8% 106 1.1% -28.3%
Total 9,051 100.0% 9,255 100.0% -2.2%


Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 9,453 67.7% 12,300 70.5% -23.1%
Nissan 2,540 18.2% 2,499 14.3% 1.6%
Isuzu 684 4.9% 646 3.7% 5.9%
Hino 501 3.6% 776 4.4% -35.4%
Mitsubishi Fuso 498 3.6% 840 4.8% -40.7%
Mazda 254 1.8% 354 2.0% -28.2%
Daihatsu 24 0.2% 28 0.2% -14.3%
UD Trucks 3 0.0% 7 0.0% -57.1%
Total 13,957 100.0% 17,450 100.0% -20.0%


Breakdown of Non-mini vehicles by vehicle type : Buses

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 334 44.2% 190 35.4% 75.8%
Isuzu 139 18.4% 121 22.5% 14.9%
Mitsubishi Fuso 122 16.1% 111 20.7% 9.9%
Hino 95 12.6% 65 12.1% 46.2%
Nissan 46 6.1% 33 6.1% 39.4%
Others 20 2.6% 17 3.2% 17.6%
Total 756 100.0% 537 100.0% 40.8%

Source: Japan Automobile Dealers Association
 



Registrations of new imported cars (Including Japanese makers)

Brand 2024 2023 Y-o-Y
Jan. Share Jan. Share
Mercedes-Benz 3,349 18.3% 3,697 18.4% -9.4%
Toyota 1,838 10.0% 2,094 10.4% -12.2%
VW 1,720 9.4% 1,785 8.9% -3.6%
BMW 1,537 8.4% 1,548 7.7% -0.7%
Nissan 1,315 7.2% 1,055 5.2% 24.6%
Audi 1,142 6.2% 1,969 9.8% -42.0%
BMW MINI 1,075 5.9% 999 5.0% 7.6%
Honda 1,019 5.6% 79 0.4% 1189.9%
Porsche 762 4.2% 504 2.5% 51.2%
Land Rover 627 3.4% 506 2.5% 23.9%
Volvo 560 3.1% 876 4.4% -36.1%
Renault 444 2.4% 608 3.0% -27.0%
Jeep 443 2.4% 762 3.8% -41.9%
Peugeot 303 1.7% 786 3.9% -61.5%
Mazda 265 1.4% 988 4.9% -73.2%
Fiat 254 1.4% 329 1.6% -22.8%
BYD 217 1.2% 37 0.2% 486.5%
Citroen 148 0.8% 355 1.8% -58.3%
Suzuki 112 0.6% 108 0.5% 3.7%
Maserati 93 0.5% 51 0.3% 82.4%
ABARTH 83 0.5% 70 0.3% 18.6%
Alfa Romeo 75 0.4% 118 0.6% -36.4%
Jaguar 74 0.4% 94 0.5% -21.3%
Ferrari 74 0.4% 90 0.4% -17.8%
Hyundai 71 0.4% 32 0.2% 121.9%
Lamborghini 45 0.2% 31 0.2% 45.2%
Volvo Truck 34 0.2% 10 0.0% 240.0%
DS 33 0.2% 26 0.1% 26.9%
Rolls Royce 33 0.2% 18 0.1% 83.3%
BMW Alpina 31 0.2% 5 0.0% 520.0%
Cadillac 30 0.2% 51 0.3% -41.2%
Chevrolet 29 0.2% 54 0.3% -46.3%
Aston Martin 29 0.2% 30 0.1% -3.3%
Scania 29 0.2% 18 0.1% 61.1%
Lotus 27 0.1% 5 0.0% 440.0%
Daihatsu 24 0.1% 28 0.1% -14.3%
Bentley 19 0.1% 33 0.2% -42.4%
McLaren 15 0.1% 18 0.1% -16.7%
Others 341 1.9% 232 1.2% 47.0%
Total 18,319 100.0% 20,099 100.0% -8.9%

Source: Japan Automobile Importers Association (JAIA)

More detailed statistics for Japan

PAGETOP