Japan

Flash report, December 2024

Jan 6, 2025

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in December decreased 9.1% y/y to 329.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in December 2024 decreased 9.1% to 329,786 units. Sales with engine displacements above 660cc decreased 9.3% to 210,746 units. Vehicles with engine displacements below 660cc also decreased 8.8% to 119,040 units.
Total sales from January to December decreased 7.5% to 4,421,494 units.

Sales of new vehicles

	Dec. 2024	Dec. 2023	Y-o-Y	Jan.-Dec. 2024	Jan.-Dec. 2023	Y-o-Y
Non-mini vehicles	210,746	232,320	-9.3%	2,863,626	3,034,167	-5.6%
Mini Vehicles	119,040	130,519	-8.8%	1,557,868	1,744,919	-10.7%
Total	329,786	362,839	-9.1%	4,421,494	4,779,086	-7.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	95,072	45.1%	107,892	46.4%	-11.9%	1,339,108	46.8%	1,548,594	51.0%	-13.5%
Honda	25,034	11.9%	27,778	12.0%	-9.9%	380,099	13.3%	275,722	9.1%	37.9%
Nissan	18,955	9.0%	19,703	8.5%	-3.8%	286,723	10.0%	291,046	9.6%	-1.5%
Suzuki	9,403	4.5%	8,607	3.7%	9.2%	131,861	4.6%	118,860	3.9%	10.9%
Mazda	7,704	3.7%	8,724	3.8%	-11.7%	103,952	3.6%	142,559	4.7%	-27.1%
Isuzu	6,598	3.1%	5,150	2.2%	28.1%	67,832	2.4%	64,590	2.1%	5.0%
Subaru	6,326	3.0%	9,729	4.2%	-35.0%	91,632	3.2%	89,798	3.0%	2.0%
Mitsubishi	4,357	2.1%	3,063	1.3%	42.2%	45,519	1.6%	45,876	1.5%	-0.8%
Lexus	4,266	2.0%	5,024	2.2%	-15.1%	86,071	3.0%	94,645	3.1%	-9.1%
Mitsubishi Fuso	3,699	1.8%	4,050	1.7%	-8.7%	34,853	1.2%	37,685	1.2%	-7.5%
Hino	3,267	1.6%	2,904	1.3%	12.5%	41,859	1.5%	37,756	1.2%	10.9%
Daihatsu	1,466	0.7%	1,849	0.8%	-20.7%	16,449	0.6%	28,579	0.9%	-42.4%
UD Trucks	1,116	0.5%	856	0.4%	30.4%	10,466	0.4%	10,128	0.3%	3.3%
Others	23,483	11.1%	26,991	11.6%	-13.0%	227,202	7.9%	248,329	8.2%	-8.5%
Total	210,746	100.0%	232,320	100.0%	-9.3%	2,863,626	100.0%	3,034,167	100.0%	-5.6%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Dec.	Share	Dec.	Share	Y-o-Y
Suzuki	43,167	36.3%	38,178	29.3%	13.1%	589,924	37.9%	531,707	30.5%	10.9%
Daihatsu	31,575	26.5%	41,067	31.5%	-23.1%	350,186	22.5%	565,928	32.4%	-38.1%
Honda	20,791	17.5%	26,187	20.1%	-20.6%	288,315	18.5%	318,563	18.3%	-9.5%
Nissan	12,541	10.5%	14,155	10.8%	-11.4%	188,846	12.1%	189,627	10.9%	-0.4%
Mitsubishi	5,610	4.7%	5,663	4.3%	-0.9%	73,961	4.7%	57,849	3.3%	27.9%
Mazda	3,037	2.6%	1,872	1.4%	62.2%	38,013	2.4%	35,305	2.0%	7.7%
Toyota	1,152	1.0%	2,226	1.7%	-48.2%	16,473	1.1%	29,511	1.7%	-44.2%
Subaru	1,156	1.0%	1,136	0.9%	1.8%	11,890	0.8%	16,204	0.9%	-26.6%
Others	11	0.0%	35	0.0%	-68.6%	260	0.0%	225	0.0%	15.6%
Total	119,040	100.0%	130,519	100.0%	-8.8%	1,557,868	100.0%	1,744,919	100.0%	-10.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	87,649	47.5%	92,807	46.3%	-5.6%	1,201,723	47.6%	1,365,763	51.5%	-12.0%
Honda	25,034	13.6%	27,778	13.8%	-9.9%	380,099	15.1%	275,722	10.4%	37.9%
Nissan	15,685	8.5%	16,643	8.3%	-5.8%	248,237	9.8%	248,394	9.4%	-0.1%
Suzuki	9,403	5.1%	8,607	4.3%	9.2%	131,861	5.2%	118,860	4.5%	10.9%
Mazda	7,490	4.1%	8,337	4.2%	-10.2%	100,387	4.0%	137,513	5.2%	-27.0%
Subaru	6,326	3.4%	9,729	4.8%	-35.0%	91,632	3.6%	89,798	3.4%	2.0%
Lexus	4,266	2.3%	5,024	2.5%	-15.1%	86,071	3.4%	94,645	3.6%	-9.1%
Mitsubishi	4,013	2.2%	3,063	1.5%	31.0%	41,848	1.7%	45,876	1.7%	-8.8%
Daihatsu	1,451	0.8%	1,785	0.9%	-18.7%	15,729	0.6%	28,091	1.1%	-44.0%
Others	23,321	12.6%	26,857	13.4%	-13.2%	225,518	8.9%	246,735	9.3%	-8.6%
Total	184,638	100.0%	200,630	100.0%	-8.0%	2,523,105	100.0%	2,651,397	100.0%	-4.8%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	59,722	44.9%	55,478	40.9%	7.6%
Honda	17,171	12.9%	17,204	12.7%	-0.2%
Nissan	10,863	8.2%	12,094	8.9%	-10.2%
Subaru	6,160	4.6%	9,343	6.9%	-34.1%
Mazda	5,712	4.3%	6,751	5.0%	-15.4%
Lexus	4,266	3.2%	5,024	3.7%	-15.1%
Mitsubishi	3,717	2.8%	2,594	1.9%	43.3%
Suzuki	2,234	1.7%	827	0.6%	170.1%
Daihatsu	0	0.0%	8	0.0%	-100.0%
Others	23,032	17.3%	26,163	19.3%	-12.0%
Total	132,877	100.0%	135,486	100.0%	-1.9%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	27,927	54.0%	37,329	57.3%	-25.2%
Honda	7,863	15.2%	10,574	16.2%	-25.6%
Suzuki	7,169	13.9%	7,780	11.9%	-7.9%
Nissan	4,822	9.3%	4,549	7.0%	6.0%
Mazda	1,778	3.4%	1,586	2.4%	12.1%
Daihatsu	1,451	2.8%	1,777	2.7%	-18.3%
Mitsubishi	296	0.6%	469	0.7%	-36.9%
Subaru	166	0.3%	386	0.6%	-57.0%
Others	289	0.6%	694	1.1%	-58.4%
Total	51,761	100.0%	65,144	100.0%	-20.5%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Toyota	7,266	28.6%	14,717	47.9%	-50.6%	133,442	40.4%	179,251	47.9%	-25.6%
Isuzu	6,478	25.5%	5,052	16.4%	28.2%	66,298	20.1%	63,383	16.9%	4.6%
Mitsubishi Fuso	3,411	13.4%	3,798	12.3%	-10.2%	32,427	9.8%	35,516	9.5%	-8.7%
Nissan	3,241	12.8%	2,950	9.6%	9.9%	38,064	11.5%	42,126	11.3%	-9.6%
Hino	3,152	12.4%	2,811	9.1%	12.1%	40,267	12.2%	36,900	9.9%	9.1%
UD Trucks	1,116	4.4%	856	2.8%	30.4%	10,466	3.2%	10,128	2.7%	3.3%
Mitsubishi	344	1.4%	0	0.0%	-%	3,671	1.1%	0	0.0%	-%
Mazda	214	0.8%	387	1.3%	-44.7%	3,565	1.1%	5,046	1.3%	-29.3%
Daihatsu	15	0.1%	64	0.2%	-76.6%	720	0.2%	488	0.1%	47.5%
Others	139	0.5%	121	0.4%	14.9%	1,504	0.5%	1,522	0.4%	-1.2%
Total	25,376	100.0%	30,756	100.0%	-17.5%	330,424	100.0%	374,360	100.0%	-11.7%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Isuzu	5,561	43.3%	4,141	34.5%	34.3%
Hino	2,528	19.7%	2,371	19.7%	6.6%
Mitsubishi Fuso	2,407	18.8%	2,698	22.5%	-10.8%
UD Trucks	1,114	8.7%	850	7.1%	31.1%
Toyota	473	3.7%	1,617	13.5%	-70.7%
Mitsubishi	344	2.7%	0	0.0%	-%
Nissan	236	1.8%	179	1.5%	31.8%
Mazda	31	0.2%	36	0.3%	-13.9%
Others	139	1.1%	121	1.0%	14.9%
Total	12,833	100.0%	12,013	100.0%	6.8%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y
Toyota	6,793	54.2%	13,100	69.9%	-48.1%
Nissan	3,005	24.0%	2,771	14.8%	8.4%
Mitsubishi Fuso	1,004	8.0%	1,100	5.9%	-8.7%
Isuzu	917	7.3%	911	4.9%	0.7%
Hino	624	5.0%	440	2.3%	41.8%
Mazda	183	1.5%	351	1.9%	-47.9%
Daihatsu	15	0.1%	64	0.3%	-76.6%
UD Trucks	2	0.0%	6	0.0%	-66.7%
Total	12,543	100.0%	18,743	100.0%	-33.1%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Mitsubishi Fuso	288	39.3%	252	27.0%	14.3%	2,426	24.0%	2,169	25.8%	11.8%
Toyota	157	21.4%	368	39.4%	-57.3%	3,943	39.1%	3,580	42.6%	10.1%
Isuzu	120	16.4%	98	10.5%	22.4%	1,534	15.2%	1,207	14.4%	27.1%
Hino	115	15.7%	93	10.0%	23.7%	1,592	15.8%	856	10.2%	86.0%
Nissan	29	4.0%	110	11.8%	-73.6%	422	4.2%	526	6.3%	-19.8%
Others	23	3.1%	13	1.4%	76.9%	180	1.8%	72	0.9%	150.0%
Total	732	100.0%	934	100.0%	-21.6%	10,097	100.0%	8,410	100.0%	20.1%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Dec. 2024	Dec. 2023	Y-o-Y	Jan.-Dec. 2024	Jan.-Dec. 2023	Y-o-Y
1	Honda	N BOX	14,849	19,681	-24.6%	206,272	231,385	-10.9%
2	Suzuki	Suzuki Spacia	12,940	11,571	11.8%	172,311	133,480	29.1%
3	Toyota	Corolla	12,712	11,411	11.4%	166,955	154,870	7.8%
4	Toyota	Yaris	15,244	14,255	6.9%	166,162	194,364	-14.5%
5	Daihatsu	Hijet	7,478	13,303	-43.8%	130,689	165,730	-21.1%
6	Toyota	Sienta	6,908	9,390	-26.4%	111,090	132,332	-16.1%
7	Nissan	Note	6,476	5,994	8.0%	101,766	102,508	-0.7%
8	Daihatsu	Tanto	9,618	11,792	-18.4%	93,759	159,392	-41.2%
9	Suzuki	HUSTLER	6,820	6,411	6.4%	92,818	82,720	12.2%
10	Honda	Freed	6,577	6,684	-1.6%	85,368	77,562	10.1%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Dec.	Share	Dec.	Share	Y-o-Y	Jan.-Dec.	Share	Jan.-Dec.	Share	Y-o-Y
Mercedes-Benz	5,230	16.9%	5,654	16.9%	-7.5%	53,195	16.6%	51,238	16.5%	3.8%
Honda	3,794	12.3%	1,793	5.4%	111.6%	45,107	14.1%	2,072	0.7%	2077.0%
BMW	3,971	12.9%	4,531	13.6%	-12.4%	35,240	11.0%	34,501	11.1%	2.1%
VW	2,221	7.2%	3,717	11.1%	-40.2%	22,779	7.1%	31,815	10.2%	-28.4%
Audi	2,191	7.1%	3,078	9.2%	-28.8%	21,415	6.7%	24,632	7.9%	-13.1%
BMW MINI	2,658	8.6%	1,836	5.5%	44.8%	17,165	5.4%	17,796	5.7%	-3.5%
Nissan	739	2.4%	1,390	4.2%	-46.8%	14,354	4.5%	16,559	5.3%	-13.3%
Toyota	416	1.3%	2,613	7.8%	-84.1%	14,213	4.4%	31,104	10.0%	-54.3%
Volvo	1,323	4.3%	989	3.0%	33.8%	12,331	3.8%	13,376	4.3%	-7.8%
Mazda	655	2.1%	449	1.3%	45.9%	9,686	3.0%	10,179	3.3%	-4.8%
Jeep	960	3.1%	953	2.9%	0.7%	9,633	3.0%	11,535	3.7%	-16.5%
Porsche	579	1.9%	636	1.9%	-9.0%	9,292	2.9%	8,002	2.6%	16.1%
Land Rover	861	2.8%	1,008	3.0%	-14.6%	7,868	2.5%	9,102	2.9%	-13.6%
Suzuki	1,417	4.6%	78	0.2%	1716.7%	5,819	1.8%	1,577	0.5%	269.0%
Peugeot	513	1.7%	638	1.9%	-19.6%	5,306	1.7%	8,126	2.6%	-34.7%
Renault	197	0.6%	404	1.2%	-51.2%	4,609	1.4%	7,098	2.3%	-35.1%
Fiat	410	1.3%	567	1.7%	-27.7%	4,564	1.4%	4,825	1.5%	-5.4%
Mitsubishi	344	1.1%	8	0.0%	4200.0%	3,688	1.1%	1,059	0.3%	248.3%
Citroen	231	0.7%	308	0.9%	-25.0%	2,920	0.9%	5,109	1.6%	-42.8%
BYD	249	0.8%	274	0.8%	-9.1%	2,383	0.7%	1,511	0.5%	57.7%
ABARTH	125	0.4%	153	0.5%	-18.3%	1,823	0.6%	1,466	0.5%	24.4%
Ferrari	111	0.4%	102	0.3%	8.8%	1,445	0.5%	1,395	0.4%	3.6%
Maserati	78	0.3%	209	0.6%	-62.7%	1,103	0.3%	1,734	0.6%	-36.4%
Alfa Romeo	108	0.3%	134	0.4%	-19.4%	969	0.3%	1,671	0.5%	-42.0%
Lamborghini	75	0.2%	107	0.3%	-29.9%	821	0.3%	628	0.2%	30.7%
Daihatsu	15	0.0%	64	0.2%	-76.6%	720	0.2%	488	0.2%	47.5%
Hyundai	57	0.2%	70	0.2%	-18.6%	618	0.2%	492	0.2%	25.6%
Chevrolet	49	0.2%	54	0.2%	-9.3%	587	0.2%	781	0.3%	-24.8%
Jaguar	58	0.2%	70	0.2%	-17.1%	578	0.2%	697	0.2%	-17.1%
Bentley	74	0.2%	121	0.4%	-38.8%	574	0.2%	727	0.2%	-21.0%
Aston Martin	41	0.1%	46	0.1%	-10.9%	522	0.2%	457	0.1%	14.2%
Volvo Truck	40	0.1%	42	0.1%	-4.8%	511	0.2%	506	0.2%	1.0%
Scania	43	0.1%	42	0.1%	2.4%	474	0.1%	402	0.1%	17.9%
DS	31	0.1%	68	0.2%	-54.4%	452	0.1%	951	0.3%	-52.5%
Cadillac	48	0.2%	57	0.2%	-15.8%	449	0.1%	576	0.2%	-22.0%
BMW Alpina	45	0.1%	39	0.1%	15.4%	397	0.1%	320	0.1%	24.1%
Rolls Royce	44	0.1%	34	0.1%	29.4%	378	0.1%	236	0.1%	60.2%
Lotus	18	0.1%	19	0.1%	-5.3%	335	0.1%	198	0.1%	69.2%
McLaren	36	0.1%	12	0.0%	200.0%	290	0.1%	177	0.1%	63.8%
Ford	22	0.1%	18	0.1%	22.2%	217	0.1%	299	0.1%	-27.4%
Dodge	9	0.0%	7	0.0%	28.6%	126	0.0%	217	0.1%	-41.9%
Others	777	2.5%	994	3.0%	-21.8%	5,833	1.8%	5,733	1.8%	1.7%
Total	30,863	100.0%	33,386	100.0%	-7.6%	320,789	100.0%	311,367	100.0%	3.0%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, November 2024

Dec 2, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in November decreased 5.2% y/y to 389.5K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in November 2024 decreased 5.2% to 389,529 units. Sales with engine displacements above 660cc decreased 2.0% to 249,842 units. Vehicles with engine displacements below 660cc also decreased 10.5% to 139,687 units.
Total sales from January to November decreased 7.3% to 4,091,708 units.

Sales of new vehicles

	Nov. 2024	Nov. 2023	Y-o-Y	Jan.-Nov. 2024	Jan.-Nov. 2023	Y-o-Y
Non-mini vehicles	249,842	255,054	-2.0%	2,652,880	2,801,847	-5.3%
Mini Vehicles	139,687	156,035	-10.5%	1,438,828	1,614,400	-10.9%
Total	389,529	411,089	-5.2%	4,091,708	4,416,247	-7.3%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	122,639	49.1%	130,279	51.1%	-5.9%	1,244,036	46.9%	1,440,702	51.4%	-13.7%
Honda	28,606	11.4%	29,721	11.7%	-3.8%	355,065	13.4%	247,944	8.8%	43.2%
Nissan	23,879	9.6%	23,109	9.1%	3.3%	267,768	10.1%	271,343	9.7%	-1.3%
Suzuki	11,908	4.8%	9,095	3.6%	30.9%	122,458	4.6%	110,253	3.9%	11.1%
Mazda	9,814	3.9%	10,560	4.1%	-7.1%	96,248	3.6%	133,835	4.8%	-28.1%
Subaru	7,925	3.2%	9,253	3.6%	-14.4%	85,306	3.2%	80,069	2.9%	6.5%
Lexus	6,342	2.5%	6,883	2.7%	-7.9%	81,805	3.1%	89,621	3.2%	-8.7%
Isuzu	6,138	2.5%	4,322	1.7%	42.0%	61,234	2.3%	59,440	2.1%	3.0%
Mitsubishi	5,242	2.1%	3,231	1.3%	62.2%	41,162	1.6%	42,813	1.5%	-3.9%
Hino	3,554	1.4%	2,637	1.0%	34.8%	38,592	1.5%	34,852	1.2%	10.7%
Mitsubishi Fuso	2,970	1.2%	3,022	1.2%	-1.7%	31,154	1.2%	33,635	1.2%	-7.4%
Daihatsu	1,488	0.6%	1,987	0.8%	-25.1%	14,983	0.6%	26,730	1.0%	-43.9%
UD Trucks	1,062	0.4%	766	0.3%	38.6%	9,350	0.4%	9,272	0.3%	0.8%
Others	18,275	7.3%	20,189	7.9%	-9.5%	203,719	7.7%	221,338	7.9%	-8.0%
Total	249,842	100.0%	255,054	100.0%	-2.0%	2,652,880	100.0%	2,801,847	100.0%	-5.3%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Nov.	Share	Nov.	Share	Y-o-Y
Suzuki	48,726	34.9%	46,266	29.7%	5.3%	546,757	38.0%	493,529	30.6%	10.8%
Daihatsu	39,135	28.0%	53,053	34.0%	-26.2%	318,611	22.1%	524,861	32.5%	-39.3%
Honda	25,315	18.1%	28,544	18.3%	-11.3%	267,524	18.6%	292,376	18.1%	-8.5%
Nissan	14,268	10.2%	15,637	10.0%	-8.8%	176,305	12.3%	175,472	10.9%	0.5%
Mitsubishi	6,234	4.5%	6,049	3.9%	3.1%	68,351	4.8%	52,186	3.2%	31.0%
Mazda	3,008	2.2%	2,686	1.7%	12.0%	34,976	2.4%	33,433	2.1%	4.6%
Subaru	1,511	1.1%	1,199	0.8%	26.0%	10,734	0.7%	15,068	0.9%	-28.8%
Toyota	1,470	1.1%	2,569	1.6%	-42.8%	15,321	1.1%	27,285	1.7%	-43.8%
Others	20	0.0%	32	0.0%	-37.5%	249	0.0%	190	0.0%	31.1%
Total	139,687	100.0%	156,035	100.0%	-10.5%	1,438,828	100.0%	1,614,400	100.0%	-10.9%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	113,616	51.1%	114,653	51.1%	-0.9%	1,114,074	47.6%	1,272,956	51.9%	-12.5%
Honda	28,606	12.9%	29,721	13.2%	-3.8%	355,065	15.2%	247,944	10.1%	43.2%
Nissan	19,961	9.0%	19,588	8.7%	1.9%	232,552	9.9%	231,751	9.5%	0.3%
Suzuki	11,908	5.4%	9,095	4.0%	30.9%	122,458	5.2%	110,253	4.5%	11.1%
Mazda	9,494	4.3%	10,157	4.5%	-6.5%	92,897	4.0%	129,176	5.3%	-28.1%
Subaru	7,925	3.6%	9,253	4.1%	-14.4%	85,306	3.6%	80,069	3.3%	6.5%
Lexus	6,342	2.9%	6,883	3.1%	-7.9%	81,805	3.5%	89,621	3.7%	-8.7%
Mitsubishi	4,954	2.2%	3,231	1.4%	53.3%	37,835	1.6%	42,813	1.7%	-11.6%
Daihatsu	1,466	0.7%	1,947	0.9%	-24.7%	14,278	0.6%	26,306	1.1%	-45.7%
Others	18,152	8.2%	20,058	8.9%	-9.5%	202,197	8.6%	219,878	9.0%	-8.0%
Total	222,424	100.0%	224,586	100.0%	-1.0%	2,338,467	100.0%	2,450,767	100.0%	-4.6%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	78,063	49.3%	68,905	45.8%	13.3%
Honda	19,374	12.2%	20,014	13.3%	-3.2%
Nissan	14,077	8.9%	13,796	9.2%	2.0%
Subaru	7,783	4.9%	8,780	5.8%	-11.4%
Mazda	7,706	4.9%	8,674	5.8%	-11.2%
Lexus	6,342	4.0%	6,883	4.6%	-7.9%
Mitsubishi	4,575	2.9%	2,929	1.9%	56.2%
Suzuki	2,567	1.6%	835	0.6%	207.4%
Daihatsu	0	0.0%	10	0.0%	-100.0%
Others	17,814	11.3%	19,469	13.0%	-8.5%
Total	158,301	100.0%	150,295	100.0%	5.3%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	35,553	55.4%	45,748	61.6%	-22.3%
Suzuki	9,341	14.6%	8,260	11.1%	13.1%
Honda	9,232	14.4%	9,707	13.1%	-4.9%
Nissan	5,884	9.2%	5,792	7.8%	1.6%
Mazda	1,788	2.8%	1,483	2.0%	20.6%
Daihatsu	1,466	2.3%	1,937	2.6%	-24.3%
Mitsubishi	379	0.6%	302	0.4%	25.5%
Subaru	142	0.2%	473	0.6%	-70.0%
Others	338	0.5%	589	0.8%	-42.6%
Total	64,123	100.0%	74,291	100.0%	-13.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Toyota	8,846	33.1%	15,253	51.4%	-42.0%	126,176	41.4%	164,534	47.9%	-23.3%
Isuzu	6,005	22.5%	4,213	14.2%	42.5%	59,820	19.6%	58,331	17.0%	2.6%
Nissan	3,869	14.5%	3,478	11.7%	11.2%	34,823	11.4%	39,176	11.4%	-11.1%
Hino	3,443	12.9%	2,569	8.6%	34.0%	37,115	12.2%	34,089	9.9%	8.9%
Mitsubishi Fuso	2,762	10.3%	2,852	9.6%	-3.2%	29,016	9.5%	31,718	9.2%	-8.5%
UD Trucks	1,062	4.0%	766	2.6%	38.6%	9,350	3.1%	9,272	2.7%	0.8%
Mazda	320	1.2%	403	1.4%	-20.6%	3,351	1.1%	4,659	1.4%	-28.1%
Mitsubishi	288	1.1%	0	0.0%	-%	3,327	1.1%	0	0.0%	-%
Daihatsu	22	0.1%	40	0.1%	-45.0%	705	0.2%	424	0.1%	66.3%
Others	110	0.4%	128	0.4%	-14.1%	1,365	0.4%	1,401	0.4%	-2.6%
Total	26,727	100.0%	29,702	100.0%	-10.0%	305,048	100.0%	343,604	100.0%	-11.2%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Isuzu	5,201	42.6%	3,394	31.8%	53.2%
Hino	2,835	23.2%	2,344	22.0%	20.9%
Mitsubishi Fuso	1,758	14.4%	2,000	18.7%	-12.1%
UD Trucks	1,059	8.7%	753	7.1%	40.6%
Toyota	630	5.2%	1,742	16.3%	-63.8%
Mitsubishi	288	2.4%	0	0.0%	-%
Nissan	274	2.2%	273	2.6%	0.4%
Mazda	40	0.3%	33	0.3%	21.2%
Others	110	0.9%	128	1.2%	-14.1%
Total	12,195	100.0%	10,667	100.0%	14.3%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y
Toyota	8,216	56.5%	13,511	71.0%	-39.2%
Nissan	3,595	24.7%	3,205	16.8%	12.2%
Mitsubishi Fuso	1,004	6.9%	852	4.5%	17.8%
Isuzu	804	5.5%	819	4.3%	-1.8%
Hino	608	4.2%	225	1.2%	170.2%
Mazda	280	1.9%	370	1.9%	-24.3%
Daihatsu	22	0.2%	40	0.2%	-45.0%
UD Trucks	3	0.0%	13	0.1%	-76.9%
Total	14,532	100.0%	19,035	100.0%	-23.7%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Mitsubishi Fuso	208	30.1%	170	22.2%	22.4%	2,138	22.8%	1,917	25.6%	11.5%
Toyota	177	25.6%	373	48.7%	-52.5%	3,786	40.4%	3,212	43.0%	17.9%
Isuzu	133	19.2%	109	14.2%	22.0%	1,414	15.1%	1,109	14.8%	27.5%
Hino	111	16.1%	68	8.9%	63.2%	1,477	15.8%	763	10.2%	93.6%
Nissan	49	7.1%	43	5.6%	14.0%	393	4.2%	416	5.6%	-5.5%
Others	13	1.9%	3	0.4%	333.3%	157	1.7%	59	0.8%	166.1%
Total	691	100.0%	766	100.0%	-9.8%	9,365	100.0%	7,476	100.0%	25.3%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Nov. 2024	Nov. 2023	Y-o-Y	Jan.-Nov. 2024	Jan.-Nov. 2023	Y-o-Y
1	Toyota	Yaris	18,808	16,895	11.3%	150,918	180,109	-16.2%
2	Honda	N BOX	18,028	21,097	-14.5%	191,423	211,704	-9.6%
3	Toyota	Corolla	16,192	13,313	21.6%	154,243	143,459	7.5%
4	Suzuki	Suzuki Spacia	14,894	12,005	24.1%	159,371	121,909	30.7%
5	Daihatsu	Tanto	11,561	15,988	-27.7%	84,141	147,600	-43.0%
6	Daihatsu	Hijet	11,524	16,771	-31.3%	123,211	152,427	-19.2%
7	Toyota	Prius	9,774	8,399	16.4%	76,627	91,927	-16.6%
8	Toyota	Sienta	8,871	11,194	-20.8%	104,182	122,942	-15.3%
9	Toyota	Alphard	8,866	5,092	74.1%	71,793	48,418	48.3%
10	Nissan	Note	8,090	6,866	17.8%	95,290	96,514	-1.3%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Nov.	Share	Nov.	Share	Y-o-Y	Jan.-Nov.	Share	Jan.-Nov.	Share	Y-o-Y
Mercedes-Benz	4,621	16.9%	4,391	17.4%	5.2%	47,965	16.5%	45,584	16.4%	5.2%
Honda	4,449	16.2%	4	0.0%	111125.0%	41,313	14.2%	279	0.1%	14707.5%
BMW	3,233	11.8%	2,286	9.1%	41.4%	31,269	10.8%	29,970	10.8%	4.3%
VW	1,967	7.2%	2,953	11.7%	-33.4%	20,558	7.1%	28,098	10.1%	-26.8%
Suzuki	1,714	6.3%	85	0.3%	1916.5%	4,402	1.5%	1,499	0.5%	193.7%
BMW MINI	1,661	6.1%	1,562	6.2%	6.3%	14,507	5.0%	15,960	5.7%	-9.1%
Audi	1,141	4.2%	2,051	8.1%	-44.4%	19,224	6.6%	21,554	7.8%	-10.8%
Mazda	939	3.4%	677	2.7%	38.7%	9,031	3.1%	9,730	3.5%	-7.2%
Nissan	915	3.3%	1,597	6.3%	-42.7%	13,615	4.7%	15,169	5.5%	-10.2%
Volvo	819	3.0%	810	3.2%	1.1%	11,008	3.8%	12,387	4.5%	-11.1%
Jeep	802	2.9%	939	3.7%	-14.6%	8,673	3.0%	10,582	3.8%	-18.0%
Toyota	796	2.9%	2,633	10.4%	-69.8%	13,797	4.8%	28,491	10.2%	-51.6%
Porsche	679	2.5%	713	2.8%	-4.8%	8,713	3.0%	7,366	2.6%	18.3%
Peugeot	482	1.8%	709	2.8%	-32.0%	4,793	1.7%	7,488	2.7%	-36.0%
Land Rover	409	1.5%	754	3.0%	-45.8%	7,007	2.4%	8,094	2.9%	-13.4%
Citroen	340	1.2%	387	1.5%	-12.1%	2,689	0.9%	4,801	1.7%	-44.0%
Fiat	325	1.2%	473	1.9%	-31.3%	4,154	1.4%	4,258	1.5%	-2.4%
Mitsubishi	288	1.1%	8	0.0%	3500.0%	3,344	1.2%	1,051	0.4%	218.2%
Renault	212	0.8%	468	1.9%	-54.7%	4,412	1.5%	6,694	2.4%	-34.1%
Ferrari	133	0.5%	110	0.4%	20.9%	1,334	0.5%	1,293	0.5%	3.2%
ABARTH	120	0.4%	119	0.5%	0.8%	1,698	0.6%	1,313	0.5%	29.3%
BYD	119	0.4%	166	0.7%	-28.3%	2,134	0.7%	1,237	0.4%	72.5%
Lamborghini	93	0.3%	61	0.2%	52.5%	746	0.3%	521	0.2%	43.2%
Maserati	60	0.2%	178	0.7%	-66.3%	1,025	0.4%	1,525	0.5%	-32.8%
Alfa Romeo	49	0.2%	129	0.5%	-62.0%	861	0.3%	1,537	0.6%	-44.0%
Bentley	44	0.2%	78	0.3%	-43.6%	500	0.2%	606	0.2%	-17.5%
Cadillac	40	0.1%	41	0.2%	-2.4%	401	0.1%	519	0.2%	-22.7%
Volvo Truck	38	0.1%	35	0.1%	8.6%	471	0.2%	464	0.2%	1.5%
Scania	38	0.1%	45	0.2%	-15.6%	431	0.1%	360	0.1%	19.7%
Chevrolet	36	0.1%	41	0.2%	-12.2%	538	0.2%	727	0.3%	-26.0%
Aston Martin	36	0.1%	48	0.2%	-25.0%	481	0.2%	411	0.1%	17.0%
Hyundai	35	0.1%	37	0.1%	-5.4%	561	0.2%	422	0.2%	32.9%
Lotus	35	0.1%	32	0.1%	9.4%	317	0.1%	179	0.1%	77.1%
BMW Alpina	34	0.1%	19	0.1%	78.9%	352	0.1%	281	0.1%	25.3%
McLaren	30	0.1%	16	0.1%	87.5%	254	0.1%	165	0.1%	53.9%
Rolls Royce	28	0.1%	27	0.1%	3.7%	334	0.1%	202	0.1%	65.3%
DS	26	0.1%	75	0.3%	-65.3%	421	0.1%	883	0.3%	-52.3%
Daihatsu	22	0.1%	40	0.2%	-45.0%	705	0.2%	424	0.2%	66.3%
Jaguar	20	0.1%	46	0.2%	-56.5%	520	0.2%	627	0.2%	-17.1%
Ford	19	0.1%	20	0.1%	-5.0%	195	0.1%	281	0.1%	-30.6%
Dodge	16	0.1%	13	0.1%	23.1%	117	0.0%	210	0.1%	-44.3%
Others	535	2.0%	357	1.4%	49.9%	5,056	1.7%	4,739	1.7%	6.7%
Total	27,398	100.0%	25,233	100.0%	8.6%	289,926	100.0%	277,981	100.0%	4.3%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, October 2024

Nov 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in October increase 1.2% y/y to 402.3K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in October 2024 increased 1.2% to 402,310 units.
Sales with engine displacements above 660cc increased 6.6% to 259,132 units. Vehicles with engine displacements below 660cc decreased 7.3% to 143,178 units.
Total sales from January to October decreased 7.6% to 3,702,179 units.

Sales of new vehicles

	Oct. 2024	Oct. 2023	Y-o-Y	Jan.-Oct. 2024	Jan.-Oct. 2023	Y-o-Y
Non-mini vehicles	259,132	243,144	6.6%	2,403,038	2,546,793	-5.6%
Mini Vehicles	143,178	154,528	-7.3%	1,299,141	1,458,365	-10.9%
Total	402,310	397,672	1.2%	3,702,179	4,005,158	-7.6%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	134,949	52.1%	124,366	51.1%	8.5%	1,121,397	46.7%	1,310,423	51.5%	-14.4%
Honda	29,311	11.3%	27,343	11.2%	7.2%	326,459	13.6%	218,223	8.6%	49.6%
Nissan	22,362	8.6%	21,803	9.0%	2.6%	243,889	10.1%	248,234	9.7%	-1.8%
Mazda	11,724	4.5%	11,697	4.8%	0.2%	86,434	3.6%	123,275	4.8%	-29.9%
Suzuki	11,371	4.4%	9,493	3.9%	19.8%	110,550	4.6%	101,158	4.0%	9.3%
Subaru	7,616	2.9%	8,810	3.6%	-13.6%	77,381	3.2%	70,816	2.8%	9.3%
Lexus	6,606	2.5%	7,179	3.0%	-8.0%	75,463	3.1%	82,738	3.2%	-8.8%
Isuzu	5,378	2.1%	4,170	1.7%	29.0%	55,096	2.3%	55,118	2.2%	0.0%
Mitsubishi	3,588	1.4%	3,543	1.5%	1.3%	35,920	1.5%	39,582	1.6%	-9.3%
Hino	3,456	1.3%	1,913	0.8%	80.7%	35,038	1.5%	32,215	1.3%	8.8%
Mitsubishi Fuso	2,993	1.2%	3,083	1.3%	-2.9%	28,184	1.2%	30,613	1.2%	-7.9%
Daihatsu	2,887	1.1%	2,469	1.0%	16.9%	13,495	0.6%	24,743	1.0%	-45.5%
UD Trucks	945	0.4%	798	0.3%	18.4%	8,288	0.3%	8,506	0.3%	-2.6%
Others	15,946	6.2%	16,477	6.8%	-3.2%	185,444	7.7%	201,149	7.9%	-7.8%
Total	259,132	100.0%	243,144	100.0%	6.6%	2,403,038	100.0%	2,546,793	100.0%	-5.6%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Oct.	Share	Oct.	Share	Y-o-Y
Suzuki	49,088	34.3%	44,992	29.1%	9.1%	498,031	38.3%	447,263	30.7%	11.4%
Daihatsu	44,398	31.0%	52,479	34.0%	-15.4%	279,476	21.5%	471,808	32.4%	-40.8%
Honda	23,932	16.7%	30,327	19.6%	-21.1%	242,209	18.6%	263,832	18.1%	-8.2%
Nissan	13,224	9.2%	14,136	9.1%	-6.5%	162,037	12.5%	159,835	11.0%	1.4%
Mitsubishi	6,129	4.3%	5,759	3.7%	6.4%	62,117	4.8%	46,137	3.2%	34.6%
Mazda	3,033	2.1%	3,164	2.0%	-4.1%	31,968	2.5%	30,747	2.1%	4.0%
Toyota	1,960	1.4%	2,432	1.6%	-19.4%	13,851	1.1%	24,716	1.7%	-44.0%
Subaru	1,387	1.0%	1,225	0.8%	13.2%	9,223	0.7%	13,869	1.0%	-33.5%
Others	27	0.0%	14	0.0%	92.9%	229	0.0%	158	0.0%	44.9%
Total	143,178	100.0%	154,528	100.0%	-7.3%	1,299,141	100.0%	1,458,365	100.0%	-10.9%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	124,506	53.8%	109,693	51.1%	13.5%	1,000,458	47.3%	1,158,303	52.0%	-13.6%
Honda	29,311	12.7%	27,343	12.7%	7.2%	326,459	15.4%	218,223	9.8%	49.6%
Nissan	18,813	8.1%	18,519	8.6%	1.6%	212,591	10.0%	212,163	9.5%	0.2%
Suzuki	11,371	4.9%	9,493	4.4%	19.8%	110,550	5.2%	101,158	4.5%	9.3%
Mazda	11,344	4.9%	11,283	5.3%	0.5%	83,403	3.9%	119,019	5.3%	-29.9%
Subaru	7,616	3.3%	8,810	4.1%	-13.6%	77,381	3.7%	70,816	3.2%	9.3%
Lexus	6,606	2.9%	7,179	3.3%	-8.0%	75,463	3.6%	82,738	3.7%	-8.8%
Mitsubishi	3,242	1.4%	3,543	1.7%	-8.5%	32,881	1.6%	39,582	1.8%	-16.9%
Daihatsu	2,854	1.2%	2,421	1.1%	17.9%	12,812	0.6%	24,359	1.1%	-47.4%
Others	15,811	6.8%	16,399	7.6%	-3.6%	184,045	8.7%	199,820	9.0%	-7.9%
Total	231,474	100.0%	214,683	100.0%	7.8%	2,116,043	100.0%	2,226,181	100.0%	-4.9%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	76,098	49.4%	66,189	46.6%	15.0%
Honda	20,163	13.1%	17,941	12.6%	12.4%
Nissan	13,472	8.7%	12,852	9.0%	4.8%
Mazda	9,280	6.0%	9,774	6.9%	-5.1%
Subaru	7,310	4.7%	8,193	5.8%	-10.8%
Lexus	6,606	4.3%	7,179	5.1%	-8.0%
Suzuki	2,963	1.9%	882	0.6%	235.9%
Mitsubishi	2,855	1.9%	3,221	2.3%	-11.4%
Daihatsu	0	0.0%	7	0.0%	-100.0%
Others	15,444	10.0%	15,911	11.2%	-2.9%
Total	154,191	100.0%	142,149	100.0%	8.5%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	48,408	62.6%	43,504	60.0%	11.3%
Honda	9,148	11.8%	9,402	13.0%	-2.7%
Suzuki	8,408	10.9%	8,611	11.9%	-2.4%
Nissan	5,341	6.9%	5,667	7.8%	-5.8%
Daihatsu	2,854	3.7%	2,414	3.3%	18.2%
Mazda	2,064	2.7%	1,509	2.1%	36.8%
Mitsubishi	387	0.5%	322	0.4%	20.2%
Subaru	306	0.4%	617	0.9%	-50.4%
Others	367	0.5%	488	0.7%	-24.8%
Total	77,283	100.0%	72,534	100.0%	6.5%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	10,185	37.9%	14,357	51.8%	-29.1%	117,330	42.2%	149,281	47.6%	-21.4%
Isuzu	5,247	19.5%	4,061	14.6%	29.2%	53,815	19.3%	54,118	17.2%	-0.6%
Nissan	3,500	13.0%	3,254	11.7%	7.6%	30,954	11.1%	35,698	11.4%	-13.3%
Hino	3,307	12.3%	1,813	6.5%	82.4%	33,672	12.1%	31,520	10.0%	6.8%
Mitsubishi Fuso	2,789	10.4%	2,912	10.5%	-4.2%	26,254	9.4%	28,866	9.2%	-9.0%
UD Trucks	945	3.5%	798	2.9%	18.4%	8,288	3.0%	8,506	2.7%	-2.6%
Mazda	380	1.4%	414	1.5%	-8.2%	3,031	1.1%	4,256	1.4%	-28.8%
Mitsubishi	346	1.3%	0	0.0%	-%	3,039	1.1%	0	0.0%	-%
Daihatsu	33	0.1%	48	0.2%	-31.3%	683	0.2%	384	0.1%	77.9%
Others	126	0.5%	73	0.3%	72.6%	1,255	0.5%	1,273	0.4%	-1.4%
Total	26,858	100.0%	27,730	100.0%	-3.1%	278,321	100.0%	313,902	100.0%	-11.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Isuzu	4,508	39.1%	3,355	34.7%	34.4%
Hino	2,642	22.9%	1,600	16.6%	65.1%
Mitsubishi Fuso	1,679	14.6%	1,962	20.3%	-14.4%
Toyota	996	8.6%	1,611	16.7%	-38.2%
UD Trucks	944	8.2%	788	8.2%	19.8%
Mitsubishi	346	3.0%	0	0.0%	-%
Nissan	243	2.1%	254	2.6%	-4.3%
Mazda	40	0.3%	20	0.2%	100.0%
Others	126	1.1%	73	0.8%	72.6%
Total	11,524	100.0%	9,663	100.0%	19.3%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y
Toyota	9,189	59.9%	12,746	70.5%	-27.9%
Nissan	3,257	21.2%	3,000	16.6%	8.6%
Mitsubishi Fuso	1,110	7.2%	950	5.3%	16.8%
Isuzu	739	4.8%	706	3.9%	4.7%
Hino	665	4.3%	213	1.2%	212.2%
Mazda	340	2.2%	394	2.2%	-13.7%
Daihatsu	33	0.2%	48	0.3%	-31.3%
UD Trucks	1	0.0%	10	0.1%	-90.0%
Total	15,334	100.0%	18,067	100.0%	-15.1%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Toyota	258	32.3%	316	43.2%	-18.4%	3,609	41.6%	2,839	42.3%	27.1%
Mitsubishi Fuso	204	25.5%	171	23.4%	19.3%	1,930	22.3%	1,747	26.0%	10.5%
Hino	149	18.6%	100	13.7%	49.0%	1,366	15.7%	695	10.4%	96.5%
Isuzu	131	16.4%	109	14.9%	20.2%	1,281	14.8%	1,000	14.9%	28.1%
Nissan	49	6.1%	30	4.1%	63.3%	344	4.0%	373	5.6%	-7.8%
Others	9	1.1%	5	0.7%	80.0%	144	1.7%	56	0.8%	157.1%
Total	800	100.0%	731	100.0%	9.4%	8,674	100.0%	6,710	100.0%	29.3%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Oct. 2024	Oct. 2023	Y-o-Y	Jan.-Oct. 2024	Jan.-Oct. 2023	Y-o-Y
1	Daihatsu	Hijet	16,968	16,039	5.8%	111,687	135,656	-17.7%
2	Toyota	Yaris	16,830	15,917	5.7%	132,110	163,214	-19.1%
3	Honda	N BOX	16,821	22,943	-26.7%	173,395	190,607	-9.0%
4	Toyota	Corolla	14,865	11,817	25.8%	138,051	130,146	6.1%
5	Suzuki	Suzuki Spacia	14,661	10,135	44.7%	144,477	109,904	31.5%
6	Toyota	ROOMY	12,868	11,022	16.7%	60,680	80,689	-24.8%
7	Daihatsu	Tanto	10,609	15,795	-32.8%	72,580	131,612	-44.9%
8	Toyota	Raize	10,453	5,754	81.7%	41,559	53,660	-22.6%
9	Toyota	Prius	9,337	8,767	6.5%	66,853	83,528	-20.0%
10	Toyota	Sienta	9,161	10,668	-14.1%	95,311	111,748	-14.7%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Oct.	Share	Oct.	Share	Y-o-Y	Jan.-Oct.	Share	Jan.-Oct.	Share	Y-o-Y
Honda	4,758	17.5%	6	0.0%	79200.0%	36,864	14.0%	275	0.1%	13305.1%
Mercedes-Benz	3,568	13.1%	3,570	16.5%	-0.1%	43,344	16.5%	41,193	16.3%	5.2%
BMW	2,899	10.7%	2,436	11.2%	19.0%	28,036	10.7%	27,684	11.0%	1.3%
Suzuki	2,141	7.9%	96	0.4%	2130.2%	2,688	1.0%	1,414	0.6%	90.1%
BMW MINI	1,970	7.3%	1,284	5.9%	53.4%	12,846	4.9%	14,398	5.7%	-10.8%
Toyota	1,790	6.6%	2,545	11.7%	-29.7%	13,001	5.0%	25,858	10.2%	-49.7%
Mazda	1,197	4.4%	888	4.1%	34.8%	8,092	3.1%	9,053	3.6%	-10.6%
VW	1,181	4.4%	2,194	10.1%	-46.2%	18,591	7.1%	25,145	9.9%	-26.1%
Audi	1,005	3.7%	1,422	6.6%	-29.3%	18,083	6.9%	19,503	7.7%	-7.3%
Nissan	930	3.4%	1,616	7.4%	-42.5%	12,700	4.8%	13,572	5.4%	-6.4%
Jeep	795	2.9%	600	2.8%	32.5%	7,871	3.0%	9,643	3.8%	-18.4%
Volvo	792	2.9%	683	3.1%	16.0%	10,189	3.9%	11,577	4.6%	-12.0%
Porsche	670	2.5%	402	1.9%	66.7%	8,034	3.1%	6,653	2.6%	20.8%
Land Rover	438	1.6%	699	3.2%	-37.3%	6,598	2.5%	7,340	2.9%	-10.1%
Peugeot	407	1.5%	475	2.2%	-14.3%	4,311	1.6%	6,779	2.7%	-36.4%
Mitsubishi	346	1.3%	16	0.1%	2062.5%	3,056	1.2%	1,043	0.4%	193.0%
Fiat	322	1.2%	308	1.4%	4.5%	3,829	1.5%	3,785	1.5%	1.2%
Renault	281	1.0%	556	2.6%	-49.5%	4,200	1.6%	6,226	2.5%	-32.5%
Citroen	196	0.7%	266	1.2%	-26.3%	2,349	0.9%	4,414	1.7%	-46.8%
BYD	153	0.6%	138	0.6%	10.9%	2,015	0.8%	1,071	0.4%	88.1%
ABARTH	128	0.5%	133	0.6%	-3.8%	1,578	0.6%	1,194	0.5%	32.2%
Ferrari	124	0.5%	112	0.5%	10.7%	1,201	0.5%	1,183	0.5%	1.5%
Lamborghini	81	0.3%	34	0.2%	138.2%	653	0.2%	460	0.2%	42.0%
Aston Martin	53	0.2%	40	0.2%	32.5%	445	0.2%	363	0.1%	22.6%
Scania	46	0.2%	26	0.1%	76.9%	393	0.1%	315	0.1%	24.8%
Lotus	45	0.2%	39	0.2%	15.4%	282	0.1%	147	0.1%	91.8%
Maserati	43	0.2%	188	0.9%	-77.1%	965	0.4%	1,347	0.5%	-28.4%
Alfa Romeo	43	0.2%	61	0.3%	-29.5%	812	0.3%	1,408	0.6%	-42.3%
Bentley	43	0.2%	57	0.3%	-24.6%	456	0.2%	528	0.2%	-13.6%
Chevrolet	40	0.1%	59	0.3%	-32.2%	502	0.2%	686	0.3%	-26.8%
Volvo Truck	39	0.1%	25	0.1%	56.0%	433	0.2%	429	0.2%	0.9%
Hyundai	34	0.1%	85	0.4%	-60.0%	526	0.2%	385	0.2%	36.6%
Daihatsu	33	0.1%	48	0.2%	-31.3%	683	0.3%	384	0.2%	77.9%
Rolls Royce	32	0.1%	15	0.1%	113.3%	306	0.1%	175	0.1%	74.9%
DS	31	0.1%	43	0.2%	-27.9%	395	0.2%	808	0.3%	-51.1%
Jaguar	30	0.1%	48	0.2%	-37.5%	500	0.2%	581	0.2%	-13.9%
McLaren	28	0.1%	23	0.1%	21.7%	224	0.1%	149	0.1%	50.3%
Cadillac	21	0.1%	29	0.1%	-27.6%	361	0.1%	478	0.2%	-24.5%
Ford	21	0.1%	17	0.1%	23.5%	176	0.1%	261	0.1%	-32.6%
BMW Alpina	18	0.1%	43	0.2%	-58.1%	318	0.1%	262	0.1%	21.4%
Dodge	11	0.0%	20	0.1%	-45.0%	101	0.0%	197	0.1%	-48.7%
Others	358	1.3%	347	1.6%	3.2%	4,521	1.7%	4,382	1.7%	3.2%
Total	27,141	100.0%	21,692	100.0%	25.1%	262,528	100.0%	252,748	100.0%	3.9%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, September 2024

Oct 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in September increase 0.3% y/y to 438.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in September 2024 increased 0.3% to 438,733 units.
Sales with engine displacements above 660cc increased 0.8% to 274,378 units. Vehicles with engine displacements below 660cc decreased 0.6% to 164,355 units.
Total sales from January to September decreased 8.5% to 3,299,869 units.

Sales of new vehicles

	Sep. 2024	Sep. 2023	Y-o-Y	Jan.-Sep. 2024	Jan.-Sep. 2023	Y-o-Y
Non-mini vehicles	274,378	272,208	0.8%	2,143,906	2,303,649	-6.9%
Mini Vehicles	164,355	165,285	-0.6%	1,155,963	1,303,837	-11.3%
Total	438,733	437,493	0.3%	3,299,869	3,607,486	-8.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	124,529	45.4%	133,695	49.1%	-6.9%	986,448	46.0%	1,186,057	51.5%	-16.8%
Honda	35,337	12.9%	25,535	9.4%	38.4%	297,148	13.9%	190,880	8.3%	55.7%
Nissan	29,064	10.6%	28,353	10.4%	2.5%	221,527	10.3%	226,431	9.8%	-2.2%
Suzuki	10,819	3.9%	10,583	3.9%	2.2%	99,179	4.6%	91,665	4.0%	8.2%
Mazda	10,006	3.6%	8,721	3.2%	14.7%	74,710	3.5%	111,578	4.8%	-33.0%
Subaru	9,390	3.4%	8,175	3.0%	14.9%	69,765	3.3%	62,006	2.7%	12.5%
Lexus	8,535	3.1%	8,178	3.0%	4.4%	68,857	3.2%	75,559	3.3%	-8.9%
Isuzu	7,921	2.9%	6,636	2.4%	19.4%	49,718	2.3%	50,948	2.2%	-2.4%
Mitsubishi	4,322	1.6%	4,657	1.7%	-7.2%	32,332	1.5%	36,039	1.6%	-10.3%
Hino	4,111	1.5%	3,153	1.2%	30.4%	31,582	1.5%	30,302	1.3%	4.2%
Daihatsu	2,997	1.1%	3,064	1.1%	-2.2%	10,608	0.5%	22,274	1.0%	-52.4%
Mitsubishi Fuso	2,893	1.1%	3,560	1.3%	-18.7%	25,191	1.2%	27,530	1.2%	-8.5%
UD Trucks	1,119	0.4%	943	0.3%	18.7%	7,343	0.3%	7,708	0.3%	-4.7%
Others	23,335	8.5%	26,955	9.9%	-13.4%	169,498	7.9%	184,672	8.0%	-8.2%
Total	274,378	100.0%	272,208	100.0%	0.8%	2,143,906	100.0%	2,303,649	100.0%	-6.9%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Sep.	Share	Sep.	Share	Y-o-Y
Suzuki	54,000	32.9%	51,061	30.9%	5.8%	448,943	38.8%	402,271	30.9%	11.6%
Daihatsu	43,066	26.2%	52,708	31.9%	-18.3%	235,078	20.3%	419,329	32.2%	-43.9%
Honda	32,648	19.9%	28,628	17.3%	14.0%	218,277	18.9%	233,505	17.9%	-6.5%
Nissan	20,058	12.2%	18,643	11.3%	7.6%	148,813	12.9%	145,699	11.2%	2.1%
Mitsubishi	7,495	4.6%	7,027	4.3%	6.7%	55,988	4.8%	40,378	3.1%	38.7%
Mazda	3,571	2.2%	3,350	2.0%	6.6%	28,935	2.5%	27,583	2.1%	4.9%
Toyota	2,098	1.3%	2,346	1.4%	-10.6%	11,891	1.0%	22,284	1.7%	-46.6%
Subaru	1,403	0.9%	1,507	0.9%	-6.9%	7,836	0.7%	12,644	1.0%	-38.0%
Others	16	0.0%	15	0.0%	6.7%	202	0.0%	144	0.0%	40.3%
Total	164,355	100.0%	165,285	100.0%	-0.6%	1,155,963	100.0%	1,303,837	100.0%	-11.3%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	111,857	46.5%	118,077	49.7%	-5.3%	875,952	46.5%	1,048,610	52.1%	-16.5%
Honda	35,337	14.7%	25,535	10.7%	38.4%	297,148	15.8%	190,880	9.5%	55.7%
Nissan	24,978	10.4%	24,457	10.3%	2.1%	193,778	10.3%	193,644	9.6%	0.1%
Suzuki	10,819	4.5%	10,583	4.5%	2.2%	99,179	5.3%	91,665	4.6%	8.2%
Mazda	9,649	4.0%	8,320	3.5%	16.0%	72,059	3.8%	107,736	5.4%	-33.1%
Subaru	9,390	3.9%	8,175	3.4%	14.9%	69,765	3.7%	62,006	3.1%	12.5%
Lexus	8,535	3.6%	8,178	3.4%	4.4%	68,857	3.7%	75,559	3.8%	-8.9%
Mitsubishi	3,748	1.6%	4,657	2.0%	-19.5%	29,639	1.6%	36,039	1.8%	-17.8%
Daihatsu	2,919	1.2%	3,020	1.3%	-3.3%	9,958	0.5%	21,938	1.1%	-54.6%
Others	23,167	9.6%	26,814	11.3%	-13.6%	168,234	8.9%	183,421	9.1%	-8.3%
Total	240,399	100.0%	237,816	100.0%	1.1%	1,884,569	100.0%	2,011,498	100.0%	-6.3%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	67,965	42.3%	71,320	45.0%	-4.7%
Honda	23,173	14.4%	15,427	9.7%	50.2%
Nissan	17,764	11.1%	17,406	11.0%	2.1%
Subaru	9,081	5.7%	7,545	4.8%	20.4%
Lexus	8,535	5.3%	8,178	5.2%	4.4%
Mazda	7,289	4.5%	6,770	4.3%	7.7%
Mitsubishi	3,176	2.0%	4,144	2.6%	-23.4%
Suzuki	976	0.6%	1,556	1.0%	-37.3%
Daihatsu	0	0.0%	13	0.0%	-100.0%
Others	22,573	14.1%	26,267	16.6%	-14.1%
Total	160,532	100.0%	158,626	100.0%	1.2%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	43,892	55.0%	46,757	59.0%	-6.1%
Honda	12,164	15.2%	10,108	12.8%	20.3%
Suzuki	9,843	12.3%	9,027	11.4%	9.0%
Nissan	7,214	9.0%	7,051	8.9%	2.3%
Daihatsu	2,919	3.7%	3,007	3.8%	-2.9%
Mazda	2,360	3.0%	1,550	2.0%	52.3%
Mitsubishi	572	0.7%	513	0.6%	11.5%
Subaru	309	0.4%	630	0.8%	-51.0%
Others	594	0.7%	547	0.7%	8.6%
Total	79,867	100.0%	79,190	100.0%	0.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	12,391	37.4%	15,343	45.6%	-19.2%	107,145	42.6%	134,924	47.1%	-20.6%
Isuzu	7,735	23.4%	6,490	19.3%	19.2%	48,568	19.3%	50,057	17.5%	-3.0%
Nissan	4,044	12.2%	3,862	11.5%	4.7%	27,454	10.9%	32,444	11.3%	-15.4%
Hino	3,939	11.9%	3,040	9.0%	29.6%	30,365	12.1%	29,707	10.4%	2.2%
Mitsubishi Fuso	2,707	8.2%	3,354	10.0%	-19.3%	23,465	9.3%	25,954	9.1%	-9.6%
UD Trucks	1,119	3.4%	943	2.8%	18.7%	7,343	2.9%	7,708	2.7%	-4.7%
Mitsubishi	574	1.7%	0	0.0%	-%	2,693	1.1%	0	0.0%	-%
Mazda	357	1.1%	401	1.2%	-11.0%	2,651	1.1%	3,842	1.3%	-31.0%
Daihatsu	78	0.2%	44	0.1%	77.3%	650	0.3%	336	0.1%	93.5%
Others	154	0.5%	139	0.4%	10.8%	1,129	0.4%	1,200	0.4%	-5.9%
Total	33,098	100.0%	33,616	100.0%	-1.5%	251,463	100.0%	286,172	100.0%	-12.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Isuzu	6,551	42.7%	5,641	40.8%	16.1%
Hino	3,239	21.1%	2,575	18.6%	25.8%
Mitsubishi Fuso	1,763	11.5%	2,116	15.3%	-16.7%
Toyota	1,667	10.9%	2,137	15.5%	-22.0%
UD Trucks	1,116	7.3%	934	6.8%	19.5%
Mitsubishi	574	3.7%	0	0.0%	-%
Nissan	258	1.7%	262	1.9%	-1.5%
Mazda	30	0.2%	15	0.1%	100.0%
Others	154	1.0%	139	1.0%	10.8%
Total	15,352	100.0%	13,819	100.0%	11.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y
Toyota	10,724	60.4%	13,206	66.7%	-18.8%
Nissan	3,786	21.3%	3,600	18.2%	5.2%
Isuzu	1,184	6.7%	849	4.3%	39.5%
Mitsubishi Fuso	944	5.3%	1,238	6.3%	-23.7%
Hino	700	3.9%	465	2.3%	50.5%
Mazda	327	1.8%	386	1.9%	-15.3%
Daihatsu	78	0.4%	44	0.2%	77.3%
UD Trucks	3	0.0%	9	0.0%	-66.7%
Total	17,746	100.0%	19,797	100.0%	-10.4%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Toyota	281	31.9%	275	35.4%	2.2%	3,351	42.6%	2,523	42.2%	32.8%
Mitsubishi Fuso	186	21.1%	206	26.5%	-9.7%	1,726	21.9%	1,576	26.4%	9.5%
Isuzu	186	21.1%	146	18.8%	27.4%	1,150	14.6%	891	14.9%	29.1%
Hino	172	19.5%	113	14.6%	52.2%	1,217	15.5%	595	10.0%	104.5%
Nissan	42	4.8%	34	4.4%	23.5%	295	3.7%	343	5.7%	-14.0%
Others	14	1.6%	2	0.3%	600.0%	135	1.7%	51	0.9%	164.7%
Total	881	100.0%	776	100.0%	13.5%	7,874	100.0%	5,979	100.0%	31.7%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Sep, 2024	Sep, 2023	Y-o-Y	Jan.-Sep, 2024	Jan.-Sep, 2023	Y-o-Y
1	Honda	N BOX	24,953	20,686	20.6%	156,574	167,664	-6.6%
2	Suzuki	Suzuki Spacia	16,365	12,592	30.0%	129,816	99,769	30.1%
3	Daihatsu	Hijet	16,149	17,146	-5.8%	94,719	119,617	-20.8%
4	Toyota	Yaris	13,047	16,790	-22.3%	115,280	147,297	-21.7%
5	Toyota	Corolla	12,822	12,962	-1.1%	123,186	118,329	4.1%
6	Daihatsu	Tanto	11,699	14,527	-19.5%	61,971	115,817	-46.5%
7	Nissan	Note	10,831	10,251	5.7%	79,582	82,895	-4.0%
8	Toyota	ROOMY	10,495	10,716	-2.1%	47,812	69,667	-31.4%
9	Toyota	Sienta	10,033	11,611	-13.6%	86,150	101,080	-14.8%
10	Honda	Freed	8,943	5,839	53.2%	62,804	59,985	4.7%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Sep.	Share	Sep.	Share	Y-o-Y	Jan.-Sep.	Share	Jan.-Sep.	Share	Y-o-Y
Mercedes-Benz	5,637	17.0%	5,064	15.3%	11.3%	39,776	16.9%	37,623	16.3%	5.7%
Honda	4,819	14.6%	11	0.0%	43709.1%	32,106	13.6%	269	0.1%	11835.3%
BMW	3,704	11.2%	3,844	11.6%	-3.6%	25,137	10.7%	25,248	10.9%	-0.4%
Toyota	2,347	7.1%	2,885	8.7%	-18.6%	11,211	4.8%	23,313	10.1%	-51.9%
Audi	2,196	6.6%	2,426	7.3%	-9.5%	17,078	7.3%	18,081	7.8%	-5.5%
BMW MINI	1,872	5.7%	2,358	7.1%	-20.6%	10,876	4.6%	13,114	5.7%	-17.1%
VW	1,616	4.9%	4,178	12.6%	-61.3%	17,410	7.4%	22,951	9.9%	-24.1%
Porsche	1,426	4.3%	968	2.9%	47.3%	7,364	3.1%	6,251	2.7%	17.8%
Volvo	1,367	4.1%	1,218	3.7%	12.2%	9,397	4.0%	10,894	4.7%	-13.7%
Nissan	1,342	4.1%	1,787	5.4%	-24.9%	11,770	5.0%	11,956	5.2%	-1.6%
Jeep	1,053	3.2%	1,202	3.6%	-12.4%	7,076	3.0%	9,043	3.9%	-21.8%
Land Rover	773	2.3%	925	2.8%	-16.4%	6,160	2.6%	6,641	2.9%	-7.2%
Fiat	609	1.8%	465	1.4%	31.0%	3,507	1.5%	3,477	1.5%	0.9%
Mazda	581	1.8%	1,132	3.4%	-48.7%	6,895	2.9%	8,165	3.5%	-15.6%
Mitsubishi	574	1.7%	89	0.3%	544.9%	2,710	1.2%	1,027	0.4%	163.9%
Peugeot	447	1.4%	807	2.4%	-44.6%	3,904	1.7%	6,304	2.7%	-38.1%
Renault	352	1.1%	797	2.4%	-55.8%	3,919	1.7%	5,670	2.5%	-30.9%
BYD	271	0.8%	189	0.6%	43.4%	1,862	0.8%	933	0.4%	99.6%
Citroen	248	0.7%	509	1.5%	-51.3%	2,153	0.9%	4,148	1.8%	-48.1%
ABARTH	209	0.6%	123	0.4%	69.9%	1,450	0.6%	1,061	0.5%	36.7%
Ferrari	115	0.3%	132	0.4%	-12.9%	1,077	0.5%	1,071	0.5%	0.6%
Maserati	115	0.3%	239	0.7%	-51.9%	922	0.4%	1,159	0.5%	-20.4%
Alfa Romeo	97	0.3%	164	0.5%	-40.9%	769	0.3%	1,347	0.6%	-42.9%
Lamborghini	93	0.3%	87	0.3%	6.9%	572	0.2%	426	0.2%	34.3%
Daihatsu	78	0.2%	44	0.1%	77.3%	650	0.3%	336	0.1%	93.5%
Chevrolet	68	0.2%	90	0.3%	-24.4%	462	0.2%	627	0.3%	-26.3%
Cadillac	62	0.2%	44	0.1%	40.9%	340	0.1%	449	0.2%	-24.3%
Hyundai	58	0.2%	36	0.1%	61.1%	492	0.2%	300	0.1%	64.0%
Jaguar	49	0.1%	62	0.2%	-21.0%	470	0.2%	533	0.2%	-11.8%
Scania	49	0.1%	50	0.2%	-2.0%	347	0.1%	289	0.1%	20.1%
Aston Martin	45	0.1%	30	0.1%	50.0%	392	0.2%	323	0.1%	21.4%
DS	42	0.1%	76	0.2%	-44.7%	364	0.2%	765	0.3%	-52.4%
Bentley	38	0.1%	63	0.2%	-39.7%	413	0.2%	471	0.2%	-12.3%
Volvo Truck	36	0.1%	44	0.1%	-18.2%	394	0.2%	404	0.2%	-2.5%
Lotus	35	0.1%	50	0.2%	-30.0%	237	0.1%	108	0.0%	119.4%
BMW Alpina	33	0.1%	22	0.1%	50.0%	300	0.1%	219	0.1%	37.0%
Rolls Royce	29	0.1%	13	0.0%	123.1%	274	0.1%	160	0.1%	71.3%
McLaren	28	0.1%	11	0.0%	154.5%	196	0.1%	126	0.1%	55.6%
Ford	17	0.1%	32	0.1%	-46.9%	155	0.1%	244	0.1%	-36.5%
Others	550	1.7%	826	2.5%	-33.4%	4,800	2.0%	5,530	2.4%	-13.2%
Total	33,080	100.0%	33,092	100.0%	0.0%	235,387	100.0%	231,056	100.0%	1.9%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, August 2024

Sep 2, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in August decreased 3.5% y/y to 328.5K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in August 2024 decreased 3.5% to 328,470 units. Sales with engine displacements above 660cc decreased 2.4% to 208,683 units. Vehicles with engine displacements below 660cc also decreased 5.3% to 119,787units.
Total sales from January to August decreased 9.7% to 2,861,135 units.

Sales of new vehicles

	Aug. 2024	Aug. 2023	Y-o-Y	Jan.-Aug. 2024	Jan.-Aug. 2023	Y-o-Y
Non-mini vehicles	208,683	213,865	-2.4%	1,869,528	2,031,441	-8.0%
Mini Vehicles	119,787	126,476	-5.3%	991,607	1,138,552	-12.9%
Total	328,470	340,341	-3.5%	2,861,135	3,169,993	-9.7%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	101,306	48.5%	111,857	52.3%	-9.4%	861,919	46.1%	1,052,362	51.8%	-18.1%
Honda	25,664	12.3%	17,879	8.4%	43.5%	261,811	14.0%	165,345	8.1%	58.3%
Nissan	19,485	9.3%	19,098	8.9%	2.0%	192,463	10.3%	198,078	9.8%	-2.8%
Suzuki	8,097	3.9%	8,198	3.8%	-1.2%	88,360	4.7%	81,082	4.0%	9.0%
Mazda	7,288	3.5%	9,288	4.3%	-21.5%	64,704	3.5%	102,857	5.1%	-37.1%
Subaru	6,690	3.2%	5,470	2.6%	22.3%	60,375	3.2%	53,831	2.6%	12.2%
Lexus	6,500	3.1%	6,988	3.3%	-7.0%	60,322	3.2%	67,381	3.3%	-10.5%
Isuzu	5,536	2.7%	6,245	2.9%	-11.4%	41,797	2.2%	44,312	2.2%	-5.7%
Mitsubishi	3,604	1.7%	2,912	1.4%	23.8%	28,010	1.5%	31,382	1.5%	-10.7%
Hino	3,269	1.6%	3,513	1.6%	-6.9%	27,471	1.5%	27,149	1.3%	1.2%
Mitsubishi Fuso	2,527	1.2%	3,041	1.4%	-16.9%	22,298	1.2%	23,970	1.2%	-7.0%
Daihatsu	1,976	0.9%	1,655	0.8%	19.4%	7,611	0.4%	19,210	0.9%	-60.4%
UD Trucks	863	0.4%	835	0.4%	3.4%	6,224	0.3%	6,765	0.3%	-8.0%
Others	15,878	7.6%	16,886	7.9%	-6.0%	146,163	7.8%	157,717	7.8%	-7.3%
Total	208,683	100.0%	213,865	100.0%	-2.4%	1,869,528	100.0%	2,031,441	100.0%	-8.0%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Aug.	Share	Aug.	Share	Y-o-Y
Suzuki	40,717	34.0%	39,865	31.5%	2.1%	394,942	39.8%	351,210	30.8%	12.5%
Daihatsu	34,867	29.1%	39,988	31.6%	-12.8%	192,012	19.4%	366,621	32.2%	-47.6%
Honda	20,211	16.9%	22,682	17.9%	-10.9%	185,629	18.7%	204,877	18.0%	-9.4%
Nissan	13,103	10.9%	13,848	10.9%	-5.4%	128,755	13.0%	127,056	11.2%	1.3%
Mitsubishi	5,441	4.5%	4,498	3.6%	21.0%	48,493	4.9%	33,351	2.9%	45.4%
Mazda	2,681	2.2%	2,947	2.3%	-9.0%	25,364	2.6%	24,233	2.1%	4.7%
Toyota	1,686	1.4%	1,570	1.2%	7.4%	9,793	1.0%	19,938	1.8%	-50.9%
Subaru	1,057	0.9%	1,053	0.8%	0.4%	6,433	0.6%	11,137	1.0%	-42.2%
Others	24	0.0%	25	0.0%	-4.0%	186	0.0%	129	0.0%	44.2%
Total	119,787	100.0%	126,476	100.0%	-5.3%	991,607	100.0%	1,138,552	100.0%	-12.9%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	88,949	49.3%	98,400	53.7%	-9.6%	764,095	46.5%	930,533	52.5%	-17.9%
Honda	25,664	14.2%	17,879	9.8%	43.5%	261,811	15.9%	165,345	9.3%	58.3%
Nissan	16,954	9.4%	16,082	8.8%	5.4%	168,800	10.3%	169,187	9.5%	-0.2%
Suzuki	8,097	4.5%	8,198	4.5%	-1.2%	88,360	5.4%	81,082	4.6%	9.0%
Mazda	7,041	3.9%	8,967	4.9%	-21.5%	62,410	3.8%	99,416	5.6%	-37.2%
Subaru	6,690	3.7%	5,470	3.0%	22.3%	60,375	3.7%	53,831	3.0%	12.2%
Lexus	6,500	3.6%	6,988	3.8%	-7.0%	60,322	3.7%	67,381	3.8%	-10.5%
Mitsubishi	2,897	1.6%	2,912	1.6%	-0.5%	25,891	1.6%	31,382	1.8%	-17.5%
Daihatsu	1,833	1.0%	1,617	0.9%	13.4%	7,039	0.4%	18,918	1.1%	-62.8%
Others	15,760	8.7%	16,786	9.2%	-6.1%	145,067	8.8%	156,607	8.8%	-7.4%
Total	180,385	100.0%	183,299	100.0%	-1.6%	1,644,170	100.0%	1,773,682	100.0%	-7.3%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	52,647	44.3%	58,649	48.9%	-10.2%
Honda	17,128	14.4%	9,893	8.2%	73.1%
Nissan	12,267	10.3%	11,712	9.8%	4.7%
Lexus	6,500	5.5%	6,988	5.8%	-7.0%
Subaru	6,431	5.4%	5,118	4.3%	25.7%
Mazda	5,288	4.4%	7,476	6.2%	-29.3%
Mitsubishi	2,466	2.1%	2,577	2.1%	-4.3%
Suzuki	738	0.6%	1,253	1.0%	-41.1%
Daihatsu	0	0.0%	13	0.0%	-100.0%
Others	15,371	12.9%	16,373	13.6%	-6.1%
Total	118,836	100.0%	120,052	100.0%	-1.0%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	36,302	59.0%	39,751	62.9%	-8.7%
Honda	8,536	13.9%	7,986	12.6%	6.9%
Suzuki	7,359	12.0%	6,945	11.0%	6.0%
Nissan	4,687	7.6%	4,370	6.9%	7.3%
Daihatsu	1,833	3.0%	1,604	2.5%	14.3%
Mazda	1,753	2.8%	1,491	2.4%	17.6%
Mitsubishi	431	0.7%	335	0.5%	28.7%
Subaru	259	0.4%	352	0.6%	-26.4%
Others	389	0.6%	413	0.7%	-5.8%
Total	61,549	100.0%	63,247	100.0%	-2.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	11,978	43.7%	13,143	44.0%	-8.9%	94,754	43.4%	119,581	47.3%	-20.8%
Isuzu	5,401	19.7%	6,149	20.6%	-12.2%	40,833	18.7%	43,567	17.3%	-6.3%
Hino	3,120	11.4%	3,420	11.4%	-8.8%	26,426	12.1%	26,667	10.6%	-0.9%
Nissan	2,511	9.2%	2,989	10.0%	-16.0%	23,410	10.7%	28,582	11.3%	-18.1%
Mitsubishi Fuso	2,355	8.6%	2,881	9.6%	-18.3%	20,758	9.5%	22,600	8.9%	-8.2%
UD Trucks	863	3.1%	835	2.8%	3.4%	6,224	2.9%	6,765	2.7%	-8.0%
Mitsubishi	707	2.6%	0	0.0%	-%	2,119	1.0%	0	0.0%	-%
Mazda	247	0.9%	321	1.1%	-23.1%	2,294	1.1%	3,441	1.4%	-33.3%
Daihatsu	143	0.5%	38	0.1%	276.3%	572	0.3%	292	0.1%	95.9%
Others	116	0.4%	100	0.3%	16.0%	975	0.4%	1,061	0.4%	-8.1%
Total	27,441	100.0%	29,876	100.0%	-8.2%	218,365	100.0%	252,556	100.0%	-13.5%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Isuzu	4,670	39.2%	5,414	41.3%	-13.7%
Hino	2,473	20.8%	2,631	20.1%	-6.0%
Mitsubishi Fuso	1,476	12.4%	1,903	14.5%	-22.4%
Toyota	1,403	11.8%	1,986	15.1%	-29.4%
UD Trucks	855	7.2%	825	6.3%	3.6%
Mitsubishi	707	5.9%	0	0.0%	-%
Nissan	165	1.4%	227	1.7%	-27.3%
Mazda	35	0.3%	24	0.2%	45.8%
Others	116	1.0%	100	0.8%	16.0%
Total	11,900	100.0%	13,110	100.0%	-9.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y
Toyota	10,575	68.0%	11,157	66.5%	-5.2%
Nissan	2,346	15.1%	2,762	16.5%	-15.1%
Mitsubishi Fuso	879	5.7%	978	5.8%	-10.1%
Isuzu	731	4.7%	735	4.4%	-0.5%
Hino	647	4.2%	789	4.7%	-18.0%
Mazda	212	1.4%	297	1.8%	-28.6%
Daihatsu	143	0.9%	38	0.2%	276.3%
UD Trucks	8	0.1%	10	0.1%	-20.0%
Total	15,541	100.0%	16,766	100.0%	-7.3%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Toyota	379	44.2%	314	45.5%	20.7%	3,070	43.9%	2,248	43.2%	36.6%
Mitsubishi Fuso	172	20.1%	160	23.2%	7.5%	1,540	22.0%	1,370	26.3%	12.4%
Hino	149	17.4%	93	13.5%	60.2%	1,045	14.9%	482	9.3%	116.8%
Isuzu	135	15.8%	96	13.9%	40.6%	964	13.8%	745	14.3%	29.4%
Nissan	20	2.3%	27	3.9%	-25.9%	253	3.6%	309	5.9%	-18.1%
Others	2	0.2%	0	0.0%	-%	121	1.7%	49	0.9%	146.9%
Total	857	100.0%	690	100.0%	24.2%	6,993	100.0%	5,203	100.0%	34.4%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Aug, 2024	Aug, 2023	Y-o-Y	Jan.-Aug, 2024	Jan.-Aug, 2023	Y-o-Y
1	Honda	N BOX	14,441	16,812	-14.1%	131,621	146,978	-10.4%
2	Daihatsu	Hijet	12,756	12,686	0.6%	78,570	102,471	-23.3%
3	Suzuki	Suzuki Spacia	11,675	9,432	23.8%	113,451	87,177	30.1%
4	Toyota	Corolla	10,541	10,201	3.3%	110,364	105,367	4.7%
5	Daihatsu	Tanto	9,929	10,950	-9.3%	50,272	101,290	-50.4%
6	Toyota	Sienta	9,027	9,636	-6.3%	76,117	89,469	-14.9%
7	Toyota	Yaris	8,901	14,232	-37.5%	102,233	130,507	-21.7%
8	Toyota	ROOMY	8,058	8,704	-7.4%	37,317	58,951	-36.7%
9	Honda	Freed	6,990	4,590	52.3%	53,861	54,146	-0.5%
10	Nissan	Note	6,894	6,192	11.3%	68,751	72,644	-5.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Aug.	Share	Aug.	Share	Y-o-Y	Jan.-Aug.	Share	Jan.-Aug.	Share	Y-o-Y
Mercedes-Benz	4,363	19.0%	3,257	15.2%	34.0%	34,139	16.9%	32,559	16.4%	4.9%
Honda	3,712	16.2%	6	0.0%	61766.7%	27,287	13.5%	258	0.1%	10476.4%
BMW	2,659	11.6%	2,469	11.5%	7.7%	21,433	10.6%	21,404	10.8%	0.1%
Audi	1,408	6.1%	1,836	8.6%	-23.3%	14,882	7.4%	15,655	7.9%	-4.9%
Toyota	1,183	5.2%	2,679	12.5%	-55.8%	8,864	4.4%	20,428	10.3%	-56.6%
BMW MINI	1,097	4.8%	620	2.9%	76.9%	9,004	4.5%	10,756	5.4%	-16.3%
VW	1,084	4.7%	2,556	11.9%	-57.6%	15,794	7.8%	18,773	9.5%	-15.9%
Volvo	798	3.5%	1,028	4.8%	-22.4%	8,030	4.0%	9,676	4.9%	-17.0%
Nissan	758	3.3%	1,118	5.2%	-32.2%	10,428	5.2%	10,169	5.1%	2.5%
Land Rover	729	3.2%	738	3.4%	-1.2%	5,387	2.7%	5,716	2.9%	-5.8%
Mitsubishi	707	3.1%	59	0.3%	1098.3%	2,136	1.1%	938	0.5%	127.7%
Jeep	610	2.7%	834	3.9%	-26.9%	6,023	3.0%	7,841	4.0%	-23.2%
Mazda	565	2.5%	428	2.0%	32.0%	6,314	3.1%	7,033	3.6%	-10.2%
Porsche	510	2.2%	415	1.9%	22.9%	5,938	2.9%	5,283	2.7%	12.4%
Peugeot	350	1.5%	502	2.3%	-30.3%	3,457	1.7%	5,497	2.8%	-37.1%
BYD	300	1.3%	89	0.4%	237.1%	1,591	0.8%	744	0.4%	113.8%
Fiat	288	1.3%	294	1.4%	-2.0%	2,898	1.4%	3,012	1.5%	-3.8%
Renault	230	1.0%	382	1.8%	-39.8%	3,567	1.8%	4,873	2.5%	-26.8%
Citroen	169	0.7%	270	1.3%	-37.4%	1,905	0.9%	3,639	1.8%	-47.7%
ABARTH	163	0.7%	123	0.6%	32.5%	1,241	0.6%	938	0.5%	32.3%
Daihatsu	143	0.6%	38	0.2%	276.3%	572	0.3%	292	0.1%	95.9%
Ferrari	70	0.3%	125	0.6%	-44.0%	962	0.5%	939	0.5%	2.4%
Maserati	65	0.3%	132	0.6%	-50.8%	807	0.4%	920	0.5%	-12.3%
Alfa Romeo	52	0.2%	129	0.6%	-59.7%	672	0.3%	1,183	0.6%	-43.2%
Hyundai	46	0.2%	20	0.1%	130.0%	434	0.2%	264	0.1%	64.4%
Bentley	40	0.2%	67	0.3%	-40.3%	375	0.2%	408	0.2%	-8.1%
Scania	36	0.2%	32	0.1%	12.5%	298	0.1%	239	0.1%	24.7%
Jaguar	34	0.1%	46	0.2%	-26.1%	421	0.2%	471	0.2%	-10.6%
Aston Martin	33	0.1%	22	0.1%	50.0%	347	0.2%	293	0.1%	18.4%
Volvo Truck	32	0.1%	34	0.2%	-5.9%	358	0.2%	360	0.2%	-0.6%
Lotus	32	0.1%	38	0.2%	-15.8%	202	0.1%	58	0.0%	248.3%
DS	31	0.1%	59	0.3%	-47.5%	322	0.2%	689	0.3%	-53.3%
Lamborghini	30	0.1%	35	0.2%	-14.3%	479	0.2%	339	0.2%	41.3%
Rolls Royce	30	0.1%	19	0.1%	57.9%	245	0.1%	147	0.1%	66.7%
BMW Alpina	22	0.1%	23	0.1%	-4.3%	267	0.1%	197	0.1%	35.5%
Chevrolet	20	0.1%	71	0.3%	-71.8%	394	0.2%	537	0.3%	-26.6%
McLaren	20	0.1%	11	0.1%	81.8%	168	0.1%	115	0.1%	46.1%
Cadillac	19	0.1%	53	0.2%	-64.2%	278	0.1%	405	0.2%	-31.4%
Ford	18	0.1%	26	0.1%	-30.8%	138	0.1%	212	0.1%	-34.9%
Dodge	15	0.1%	15	0.1%	0.0%	85	0.0%	154	0.1%	-44.8%
Others	482	2.1%	705	3.3%	-31.6%	4,165	2.1%	4,550	2.3%	-8.5%
Total	22,953	100.0%	21,403	100.0%	7.2%	202,307	100.0%	197,964	100.0%	2.2%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, July 2024

Aug 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in July increased 6.9% y/y to 405.2K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in July 2024 increased 6.9% to 405,174 units. Sales with engine displacements above 660cc increased 3.9% to 263,194 units. Vehicles with engine displacements below 660cc also increased 12.9% to 141,980units.
Total sales from January to July decreased 10.5% to 2,532,664 units.

Sales of new vehicles

	Jul. 2024	Jul. 2023	Y-o-Y	Jan.-Jul. 2024	Jan.-Jul. 2023	Y-o-Y
Non-mini vehicles	263,194	253,241	3.9%	1,660,845	1,817,576	-8.6%
Mini Vehicles	141,980	125,811	12.9%	871,819	1,012,076	-13.9%
Total	405,174	379,052	6.9%	2,532,664	2,829,652	-10.5%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	130,218	49.5%	130,690	51.6%	-0.4%	760,613	45.8%	940,505	51.7%	-19.1%
Honda	35,786	13.6%	23,559	9.3%	51.9%	236,147	14.2%	147,466	8.1%	60.1%
Nissan	25,736	9.8%	26,163	10.3%	-1.6%	172,978	10.4%	178,980	9.8%	-3.4%
Suzuki	10,571	4.0%	9,372	3.7%	12.8%	80,263	4.8%	72,884	4.0%	10.1%
Subaru	8,820	3.4%	7,248	2.9%	21.7%	53,685	3.2%	48,361	2.7%	11.0%
Mazda	8,396	3.2%	11,778	4.7%	-28.7%	57,416	3.5%	93,569	5.1%	-38.6%
Lexus	8,176	3.1%	9,146	3.6%	-10.6%	53,822	3.2%	60,393	3.3%	-10.9%
Isuzu	6,118	2.3%	5,327	2.1%	14.8%	36,261	2.2%	38,067	2.1%	-4.7%
Mitsubishi	3,942	1.5%	3,517	1.4%	12.1%	24,406	1.5%	28,470	1.6%	-14.3%
Hino	3,678	1.4%	3,325	1.3%	10.6%	24,202	1.5%	23,636	1.3%	2.4%
Mitsubishi Fuso	2,826	1.1%	3,154	1.2%	-10.4%	19,771	1.2%	20,929	1.2%	-5.5%
Daihatsu	1,611	0.6%	1,017	0.4%	58.4%	5,635	0.3%	17,555	1.0%	-67.9%
UD Trucks	918	0.3%	781	0.3%	17.5%	5,361	0.3%	5,930	0.3%	-9.6%
Others	16,398	6.2%	18,164	7.2%	-9.7%	130,285	7.8%	140,831	7.7%	-7.5%
Total	263,194	100.0%	253,241	100.0%	3.9%	1,660,845	100.0%	1,817,576	100.0%	-8.6%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jul.	Share	Jul.	Share	Y-o-Y
Suzuki	48,627	34.2%	45,392	36.1%	7.1%	354,225	40.6%	311,345	30.8%	13.8%
Daihatsu	40,435	28.5%	30,993	24.6%	30.5%	157,145	18.0%	326,633	32.3%	-51.9%
Honda	23,998	16.9%	24,086	19.1%	-0.4%	165,418	19.0%	182,195	18.0%	-9.2%
Nissan	16,989	12.0%	15,320	12.2%	10.9%	115,652	13.3%	113,208	11.2%	2.2%
Mitsubishi	5,701	4.0%	4,472	3.6%	27.5%	43,052	4.9%	28,853	2.9%	49.2%
Mazda	3,042	2.1%	3,307	2.6%	-8.0%	22,683	2.6%	21,286	2.1%	6.6%
Toyota	1,933	1.4%	1,318	1.0%	46.7%	8,107	0.9%	18,368	1.8%	-55.9%
Subaru	1,232	0.9%	893	0.7%	38.0%	5,376	0.6%	10,084	1.0%	-46.7%
Others	23	0.0%	30	0.0%	-23.3%	161	0.0%	104	0.0%	54.8%
Total	141,980	100.0%	125,811	100.0%	12.9%	871,819	100.0%	1,012,076	100.0%	-13.9%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	114,135	49.7%	115,718	52.2%	-1.4%	675,146	46.1%	832,133	52.3%	-18.9%
Honda	35,786	15.6%	23,559	10.6%	51.9%	236,147	16.1%	147,466	9.3%	60.1%
Nissan	22,780	9.9%	22,629	10.2%	0.7%	151,846	10.4%	153,105	9.6%	-0.8%
Suzuki	10,571	4.6%	9,372	4.2%	12.8%	80,263	5.5%	72,884	4.6%	10.1%
Subaru	8,820	3.8%	7,248	3.3%	21.7%	53,685	3.7%	48,361	3.0%	11.0%
Lexus	8,176	3.6%	9,146	4.1%	-10.6%	53,822	3.7%	60,393	3.8%	-10.9%
Mazda	8,095	3.5%	11,413	5.1%	-29.1%	55,369	3.8%	90,449	5.7%	-38.8%
Mitsubishi	3,695	1.6%	3,517	1.6%	5.1%	22,994	1.6%	28,470	1.8%	-19.2%
Daihatsu	1,395	0.6%	1,000	0.5%	39.5%	5,206	0.4%	17,301	1.1%	-69.9%
Others	16,230	7.1%	18,054	8.1%	-10.1%	129,307	8.8%	139,821	8.8%	-7.5%
Total	229,683	100.0%	221,656	100.0%	3.6%	1,463,785	100.0%	1,590,383	100.0%	-8.0%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	72,388	46.4%	73,939	49.1%	-2.1%
Honda	24,303	15.6%	12,529	8.3%	94.0%
Nissan	16,169	10.4%	16,447	10.9%	-1.7%
Subaru	8,527	5.5%	7,115	4.7%	19.8%
Lexus	8,176	5.2%	9,146	6.1%	-10.6%
Mazda	6,605	4.2%	9,597	6.4%	-31.2%
Mitsubishi	3,273	2.1%	3,064	2.0%	6.8%
Suzuki	847	0.5%	1,304	0.9%	-35.0%
Daihatsu	1	0.0%	1	0.0%	0.0%
Others	15,691	10.1%	17,582	11.7%	-10.8%
Total	155,980	100.0%	150,724	100.0%	3.5%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	41,747	56.6%	41,779	58.9%	-0.1%
Honda	11,483	15.6%	11,030	15.6%	4.1%
Suzuki	9,724	13.2%	8,068	11.4%	20.5%
Nissan	6,611	9.0%	6,182	8.7%	6.9%
Mazda	1,490	2.0%	1,816	2.6%	-18.0%
Daihatsu	1,394	1.9%	999	1.4%	39.5%
Mitsubishi	422	0.6%	453	0.6%	-6.8%
Subaru	293	0.4%	133	0.2%	120.3%
Others	539	0.7%	472	0.7%	14.2%
Total	73,703	100.0%	70,932	100.0%	3.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	15,611	47.9%	14,672	47.4%	6.4%	82,776	43.4%	106,438	47.8%	-22.2%
Isuzu	6,007	18.4%	5,235	16.9%	14.7%	35,432	18.6%	37,418	16.8%	-5.3%
Hino	3,546	10.9%	3,272	10.6%	8.4%	23,306	12.2%	23,247	10.4%	0.3%
Nissan	2,930	9.0%	3,513	11.3%	-16.6%	20,899	10.9%	25,593	11.5%	-18.3%
Mitsubishi Fuso	2,647	8.1%	3,000	9.7%	-11.8%	18,403	9.6%	19,719	8.9%	-6.7%
UD Trucks	918	2.8%	781	2.5%	17.5%	5,361	2.8%	5,930	2.7%	-9.6%
Mazda	301	0.9%	365	1.2%	-17.5%	2,047	1.1%	3,120	1.4%	-34.4%
Mitsubishi	247	0.8%	0	0.0%	-%	1,412	0.7%	0	0.0%	-%
Daihatsu	216	0.7%	17	0.1%	1170.6%	429	0.2%	254	0.1%	68.9%
Others	160	0.5%	110	0.4%	45.5%	859	0.4%	961	0.4%	-10.6%
Total	32,583	100.0%	30,965	100.0%	5.2%	190,924	100.0%	222,680	100.0%	-14.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Isuzu	5,205	39.0%	4,749	38.1%	9.6%
Hino	2,848	21.3%	2,455	19.7%	16.0%
Toyota	1,889	14.1%	2,235	17.9%	-15.5%
Mitsubishi Fuso	1,808	13.5%	1,882	15.1%	-3.9%
UD Trucks	915	6.9%	772	6.2%	18.5%
Mitsubishi	247	1.8%	0	0.0%	-%
Nissan	245	1.8%	233	1.9%	5.2%
Mazda	39	0.3%	20	0.2%	95.0%
Others	160	1.2%	109	0.9%	46.8%
Total	13,356	100.0%	12,455	100.0%	7.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y
Toyota	13,722	71.4%	12,437	67.2%	10.3%
Nissan	2,685	14.0%	3,280	17.7%	-18.1%
Mitsubishi Fuso	839	4.4%	1,118	6.0%	-25.0%
Isuzu	802	4.2%	486	2.6%	65.0%
Hino	698	3.6%	817	4.4%	-14.6%
Mazda	262	1.4%	345	1.9%	-24.1%
Daihatsu	216	1.1%	17	0.1%	1170.6%
UD Trucks	3	0.0%	9	0.0%	-66.7%
Others	0	0.0%	1	0.0%	-100.0%
Total	19,227	100.0%	18,510	100.0%	3.9%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Toyota	472	50.9%	300	48.4%	57.3%	2,691	43.9%	1,934	42.9%	39.1%
Mitsubishi Fuso	179	19.3%	154	24.8%	16.2%	1,368	22.3%	1,210	26.8%	13.1%
Hino	132	14.2%	53	8.5%	149.1%	896	14.6%	389	8.6%	130.3%
Isuzu	111	12.0%	92	14.8%	20.7%	829	13.5%	649	14.4%	27.7%
Nissan	26	2.8%	21	3.4%	23.8%	233	3.8%	282	6.2%	-17.4%
Others	8	0.9%	0	0.0%	-%	119	1.9%	49	1.1%	142.9%
Total	928	100.0%	620	100.0%	49.7%	6,136	100.0%	4,513	100.0%	36.0%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jul. 2024	Jul. 2023	Y-o-Y	Jan.-Jul. 2024	Jan.-Jul. 2023	Y-o-Y
1	Honda	N BOX	16,500	17,918	-7.9%	117,180	130,166	-10.0%
2	Toyota	Corolla	14,622	12,792	14.3%	99,823	95,166	4.9%
3	Daihatsu	Hijet	13,970	7,387	89.1%	65,814	89,785	-26.7%
4	Suzuki	Suzuki Spacia	13,661	10,615	28.7%	101,776	77,745	30.9%
5	Daihatsu	Tanto	12,576	10,255	22.6%	40,343	90,340	-55.3%
6	Toyota	Yaris	11,617	18,854	-38.4%	93,332	116,275	-19.7%
7	Toyota	Sienta	11,441	12,489	-8.4%	67,090	79,833	-16.0%
8	Toyota	ROOMY	10,003	4,433	125.6%	29,259	50,247	-41.8%
9	Nissan	Note	9,000	8,357	7.7%	61,857	66,452	-6.9%
10	Honda	Freed	8,442	6,043	39.7%	46,871	49,556	-5.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Jul.	Share	Jul.	Share	Y-o-Y	Jan.-Jul.	Share	Jan.-Jul.	Share	Y-o-Y
Honda	4,921	19.8%	7	0.0%	70200.0%	23,575	13.1%	252	0.1%	9255.2%
Mercedes-Benz	4,084	16.4%	3,705	15.7%	10.2%	29,776	16.6%	29,302	16.6%	1.6%
BMW	2,672	10.7%	2,243	9.5%	19.1%	18,774	10.5%	18,935	10.7%	-0.9%
Nissan	1,479	5.9%	1,578	6.7%	-6.3%	9,670	5.4%	9,051	5.1%	6.8%
BMW MINI	1,386	5.6%	1,252	5.3%	10.7%	7,907	4.4%	10,136	5.7%	-22.0%
Audi	1,343	5.4%	1,631	6.9%	-17.7%	13,474	7.5%	13,819	7.8%	-2.5%
VW	1,240	5.0%	3,578	15.2%	-65.3%	14,710	8.2%	16,217	9.2%	-9.3%
Toyota	884	3.6%	2,642	11.2%	-66.5%	7,681	4.3%	17,749	10.1%	-56.7%
Volvo	877	3.5%	952	4.0%	-7.9%	7,232	4.0%	8,648	4.9%	-16.4%
Porsche	752	3.0%	591	2.5%	27.2%	5,428	3.0%	4,868	2.8%	11.5%
Jeep	708	2.8%	840	3.6%	-15.7%	5,413	3.0%	7,007	4.0%	-22.7%
Mazda	701	2.8%	991	4.2%	-29.3%	5,749	3.2%	6,605	3.7%	-13.0%
Fiat	411	1.7%	341	1.4%	20.5%	2,610	1.5%	2,718	1.5%	-4.0%
Land Rover	398	1.6%	535	2.3%	-25.6%	4,658	2.6%	4,978	2.8%	-6.4%
Peugeot	346	1.4%	538	2.3%	-35.7%	3,107	1.7%	4,995	2.8%	-37.8%
Renault	308	1.2%	487	2.1%	-36.8%	3,337	1.9%	4,491	2.5%	-25.7%
Mitsubishi	248	1.0%	57	0.2%	335.1%	1,429	0.8%	879	0.5%	62.6%
ABARTH	221	0.9%	107	0.5%	106.5%	1,078	0.6%	815	0.5%	32.3%
Citroen	216	0.9%	310	1.3%	-30.3%	1,736	1.0%	3,369	1.9%	-48.5%
Daihatsu	216	0.9%	17	0.1%	1170.6%	429	0.2%	254	0.1%	68.9%
BYD	207	0.8%	78	0.3%	165.4%	1,291	0.7%	655	0.4%	97.1%
Ferrari	175	0.7%	130	0.6%	34.6%	892	0.5%	814	0.5%	9.6%
Lamborghini	85	0.3%	32	0.1%	165.6%	449	0.3%	304	0.2%	47.7%
Maserati	83	0.3%	121	0.5%	-31.4%	742	0.4%	788	0.4%	-5.8%
Alfa Romeo	55	0.2%	101	0.4%	-45.5%	620	0.3%	1,054	0.6%	-41.2%
Aston Martin	55	0.2%	33	0.1%	66.7%	314	0.2%	271	0.2%	15.9%
Volvo Truck	50	0.2%	40	0.2%	25.0%	326	0.2%	326	0.2%	0.0%
Hyundai	45	0.2%	15	0.1%	200.0%	388	0.2%	244	0.1%	59.0%
Scania	43	0.2%	29	0.1%	48.3%	262	0.1%	207	0.1%	26.6%
Rolls Royce	43	0.2%	17	0.1%	152.9%	215	0.1%	128	0.1%	68.0%
Chevrolet	40	0.2%	58	0.2%	-31.0%	374	0.2%	466	0.3%	-19.7%
Bentley	38	0.2%	54	0.2%	-29.6%	335	0.2%	341	0.2%	-1.8%
McLaren	31	0.1%	12	0.1%	158.3%	148	0.1%	104	0.1%	42.3%
Lotus	27	0.1%	8	0.0%	237.5%	170	0.1%	20	0.0%	750.0%
Jaguar	26	0.1%	40	0.2%	-35.0%	387	0.2%	425	0.2%	-8.9%
DS	26	0.1%	52	0.2%	-50.0%	291	0.2%	630	0.4%	-53.8%
Cadillac	21	0.1%	27	0.1%	-22.2%	259	0.1%	352	0.2%	-26.4%
BMW Alpina	21	0.1%	18	0.1%	16.7%	245	0.1%	174	0.1%	40.8%
Ford	20	0.1%	26	0.1%	-23.1%	120	0.1%	186	0.1%	-35.5%
Suzuki	13	0.1%	71	0.3%	-81.7%	536	0.3%	940	0.5%	-43.0%
Dodge	13	0.1%	17	0.1%	-23.5%	70	0.0%	139	0.1%	-49.6%
Others	332	1.3%	146	0.6%	127.4%	3,147	1.8%	2,905	1.6%	8.3%
Total	24,860	100.0%	23,527	100.0%	5.7%	179,354	100.0%	176,561	100.0%	1.6%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, June 2024

Jul 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in June decreased 4.9% y/y to 373.6K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in June 2024 decreased 4.9% to 373,599 units. Sales with engine displacements above 660cc decreased 7.0% to 241,561 units. Vehicles with engine displacements below 660cc also decreased 0.7% to 132,038units.
Total sales from January to June decreased 13.2% to 2,127,490 units.

Sales of new vehicles

	Jun. 2024	Jun. 2023	Y-o-Y	Jan.-Jun. 2024	Jan.-Jun. 2023	Y-o-Y
Non-mini vehicles	241,561	259,794	-7.0%	1,397,651	1,564,335	-10.7%
Mini Vehicles	132,038	132,925	-0.7%	729,839	886,265	-17.7%
Total	373,599	392,719	-4.9%	2,127,490	2,450,600	-13.2%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	112,279	46.5%	130,817	50.4%	-14.2%	630,395	45.1%	809,815	51.8%	-22.2%
Honda	34,958	14.5%	21,080	8.1%	65.8%	200,361	14.3%	123,907	7.9%	61.7%
Nissan	22,458	9.3%	26,678	10.3%	-15.8%	147,242	10.5%	152,817	9.8%	-3.6%
Suzuki	10,204	4.2%	9,402	3.6%	8.5%	69,692	5.0%	63,512	4.1%	9.7%
Lexus	7,575	3.1%	8,584	3.3%	-11.8%	45,646	3.3%	51,247	3.3%	-10.9%
Subaru	7,375	3.1%	6,434	2.5%	14.6%	44,865	3.2%	41,113	2.6%	9.1%
Mazda	6,471	2.7%	13,280	5.1%	-51.3%	49,020	3.5%	81,791	5.2%	-40.1%
Isuzu	5,586	2.3%	5,675	2.2%	-1.6%	30,143	2.2%	32,740	2.1%	-7.9%
Hino	3,820	1.6%	3,756	1.4%	1.7%	20,524	1.5%	20,311	1.3%	1.0%
Mitsubishi Fuso	3,116	1.3%	3,478	1.3%	-10.4%	16,945	1.2%	17,775	1.1%	-4.7%
Mitsubishi	3,085	1.3%	4,044	1.6%	-23.7%	20,464	1.5%	24,953	1.6%	-18.0%
Daihatsu	1,333	0.6%	1,018	0.4%	30.9%	4,024	0.3%	16,538	1.1%	-75.7%
UD Trucks	767	0.3%	1,015	0.4%	-24.4%	4,443	0.3%	5,149	0.3%	-13.7%
Others	22,534	9.3%	24,533	9.4%	-8.1%	113,887	8.1%	122,667	7.8%	-7.2%
Total	241,561	100.0%	259,794	100.0%	-7.0%	1,397,651	100.0%	1,564,335	100.0%	-10.7%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jun.	Share	Jun.	Share	Y-o-Y
Suzuki	48,579	36.8%	44,329	33.3%	9.6%	305,598	41.9%	265,953	30.0%	14.9%
Daihatsu	34,690	26.3%	41,077	30.9%	-15.5%	116,710	16.0%	295,640	33.4%	-60.5%
Honda	24,289	18.4%	22,166	16.7%	9.6%	141,420	19.4%	158,109	17.8%	-10.6%
Nissan	13,928	10.5%	14,073	10.6%	-1.0%	98,663	13.5%	97,888	11.0%	0.8%
Mitsubishi	4,556	3.5%	4,573	3.4%	-0.4%	37,351	5.1%	24,381	2.8%	53.2%
Mazda	3,099	2.3%	2,804	2.1%	10.5%	19,641	2.7%	17,979	2.0%	9.2%
Toyota	1,667	1.3%	2,617	2.0%	-36.3%	6,174	0.8%	17,050	1.9%	-63.8%
Subaru	1,202	0.9%	1,269	1.0%	-5.3%	4,144	0.6%	9,191	1.0%	-54.9%
Others	28	0.0%	17	0.0%	64.7%	138	0.0%	74	0.0%	86.5%
Total	132,038	100.0%	132,925	100.0%	-0.7%	729,839	100.0%	886,265	100.0%	-17.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	98,396	46.6%	116,233	51.3%	-15.3%	561,011	45.5%	716,415	52.3%	-21.7%
Honda	34,958	16.6%	21,080	9.3%	65.8%	200,361	16.2%	123,907	9.1%	61.7%
Nissan	19,686	9.3%	22,798	10.1%	-13.7%	129,066	10.5%	130,476	9.5%	-1.1%
Suzuki	10,204	4.8%	9,402	4.1%	8.5%	69,692	5.6%	63,512	4.6%	9.7%
Lexus	7,575	3.6%	8,584	3.8%	-11.8%	45,646	3.7%	51,247	3.7%	-10.9%
Subaru	7,375	3.5%	6,434	2.8%	14.6%	44,865	3.6%	41,113	3.0%	9.1%
Mazda	6,180	2.9%	12,819	5.7%	-51.8%	47,274	3.8%	79,036	5.8%	-40.2%
Mitsubishi	3,058	1.4%	4,044	1.8%	-24.4%	19,299	1.6%	24,953	1.8%	-22.7%
Daihatsu	1,294	0.6%	972	0.4%	33.1%	3,811	0.3%	16,301	1.2%	-76.6%
Others	22,405	10.6%	24,394	10.8%	-8.2%	113,077	9.2%	121,767	8.9%	-7.1%
Total	211,131	100.0%	226,760	100.0%	-6.9%	1,234,102	100.0%	1,368,727	100.0%	-9.8%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	64,461	44.0%	73,831	47.9%	-12.7%
Honda	23,873	16.3%	9,444	6.1%	152.8%
Nissan	13,705	9.4%	16,506	10.7%	-17.0%
Lexus	7,575	5.2%	8,584	5.6%	-11.8%
Subaru	7,082	4.8%	6,307	4.1%	12.3%
Mazda	4,554	3.1%	11,027	7.2%	-58.7%
Mitsubishi	2,510	1.7%	3,694	2.4%	-32.1%
Suzuki	875	0.6%	1,205	0.8%	-27.4%
Daihatsu	0	0.0%	10	0.0%	-100.0%
Others	21,758	14.9%	23,529	15.3%	-7.5%
Total	146,393	100.0%	154,137	100.0%	-5.0%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	33,935	52.4%	42,402	58.4%	-20.0%
Honda	11,085	17.1%	11,636	16.0%	-4.7%
Suzuki	9,329	14.4%	8,197	11.3%	13.8%
Nissan	5,981	9.2%	6,292	8.7%	-4.9%
Mazda	1,626	2.5%	1,792	2.5%	-9.3%
Daihatsu	1,294	2.0%	962	1.3%	34.5%
Mitsubishi	548	0.8%	350	0.5%	56.6%
Subaru	293	0.5%	127	0.2%	130.7%
Others	647	1.0%	865	1.2%	-25.2%
Total	64,738	100.0%	72,623	100.0%	-10.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	13,329	45.1%	14,271	43.9%	-6.6%	67,165	42.4%	91,766	47.9%	-26.8%
Isuzu	5,501	18.6%	5,636	17.4%	-2.4%	29,425	18.6%	32,183	16.8%	-8.6%
Hino	3,717	12.6%	3,704	11.4%	0.4%	19,760	12.5%	19,975	10.4%	-1.1%
Mitsubishi Fuso	2,977	10.1%	3,362	10.4%	-11.5%	15,756	10.0%	16,719	8.7%	-5.8%
Nissan	2,765	9.4%	3,850	11.9%	-28.2%	17,969	11.3%	22,080	11.5%	-18.6%
UD Trucks	767	2.6%	1,015	3.1%	-24.4%	4,443	2.8%	5,149	2.7%	-13.7%
Mazda	291	1.0%	461	1.4%	-36.9%	1,746	1.1%	2,755	1.4%	-36.6%
Daihatsu	39	0.1%	46	0.1%	-15.2%	213	0.1%	237	0.1%	-10.1%
Mitsubishi	27	0.1%	0	0.0%	-%	1,165	0.7%	0	0.0%	-%
Others	128	0.4%	134	0.4%	-4.5%	699	0.4%	851	0.4%	-17.9%
Total	29,541	100.0%	32,479	100.0%	-9.0%	158,341	100.0%	191,715	100.0%	-17.4%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Isuzu	4,808	37.5%	4,908	37.2%	-2.0%
Hino	2,946	23.0%	2,761	20.9%	6.7%
Mitsubishi Fuso	2,041	15.9%	2,043	15.5%	-0.1%
Toyota	1,961	15.3%	2,098	15.9%	-6.5%
UD Trucks	762	5.9%	1,009	7.6%	-24.5%
Nissan	132	1.0%	215	1.6%	-38.6%
Mitsubishi	27	0.2%	0	0.0%	-%
Mazda	26	0.2%	40	0.3%	-35.0%
Others	128	1.0%	134	1.0%	-4.5%
Total	12,831	100.0%	13,208	100.0%	-2.9%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y
Toyota	11,368	68.0%	12,173	63.2%	-6.6%
Nissan	2,633	15.8%	3,635	18.9%	-27.6%
Mitsubishi Fuso	936	5.6%	1,319	6.8%	-29.0%
Hino	771	4.6%	943	4.9%	-18.2%
Isuzu	693	4.1%	728	3.8%	-4.8%
Mazda	265	1.6%	421	2.2%	-37.1%
Daihatsu	39	0.2%	46	0.2%	-15.2%
UD Trucks	5	0.0%	6	0.0%	-16.7%
Total	16,710	100.0%	19,271	100.0%	-13.3%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Toyota	554	62.3%	313	56.4%	77.0%	2,219	42.6%	1,634	42.0%	35.8%
Mitsubishi Fuso	139	15.6%	116	20.9%	19.8%	1,189	22.8%	1,056	27.1%	12.6%
Hino	103	11.6%	52	9.4%	98.1%	764	14.7%	336	8.6%	127.4%
Isuzu	85	9.6%	39	7.0%	117.9%	718	13.8%	557	14.3%	28.9%
Nissan	7	0.8%	30	5.4%	-76.7%	207	4.0%	261	6.7%	-20.7%
Others	1	0.1%	5	0.9%	-80.0%	111	2.1%	49	1.3%	126.5%
Total	889	100.0%	555	100.0%	60.2%	5,208	100.0%	3,893	100.0%	33.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jun. 2024	Jun. 2023	Y-o-Y	Jan.-Jun. 2024	Jan.-Jun. 2023	Y-o-Y
1	Honda	N BOX	16,803	16,040	4.8%	100,680	112,248	-10.3%
2	Toyota	Corolla	13,813	12,336	12.0%	85,201	82,374	3.4%
3	Suzuki	Suzuki Spacia	13,012	9,970	30.5%	88,115	67,130	31.3%
4	Toyota	Yaris	12,184	17,710	-31.2%	81,715	97,421	-16.1%
5	Daihatsu	Tanto	11,933	14,572	-18.1%	27,767	80,085	-65.3%
6	Daihatsu	Hijet	11,587	7,769	49.1%	51,844	82,398	-37.1%
7	Toyota	Sienta	8,987	11,909	-24.5%	55,649	67,344	-17.4%
8	Nissan	Note	8,236	8,535	-3.5%	52,857	58,095	-9.0%
9	Toyota	ROOMY	8,117	2,610	211.0%	19,256	45,814	-58.0%
10	Suzuki	HUSTLER	7,641	6,877	11.1%	48,979	34,157	43.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Jun.	Share	Jun.	Share	Y-o-Y	Jan.-Jun.	Share	Jan.-Jun.	Share	Y-o-Y
Mercedes-Benz	5,166	17.3%	5,004	16.9%	3.2%	25,692	16.6%	25,597	16.7%	0.4%
Honda	4,319	14.5%	15	0.1%	28693.3%	18,654	12.1%	245	0.2%	7513.9%
BMW	3,853	12.9%	3,429	11.6%	12.4%	16,102	10.4%	16,692	10.9%	-3.5%
VW	2,680	9.0%	1,960	6.6%	36.7%	13,470	8.7%	12,639	8.3%	6.6%
Audi	2,357	7.9%	2,232	7.5%	5.6%	12,131	7.9%	12,188	8.0%	-0.5%
Volvo	1,332	4.5%	1,658	5.6%	-19.7%	6,355	4.1%	7,696	5.0%	-17.4%
Nissan	1,283	4.3%	964	3.2%	33.1%	8,191	5.3%	7,473	4.9%	9.6%
Jeep	936	3.1%	1,146	3.9%	-18.3%	4,705	3.0%	6,167	4.0%	-23.7%
Toyota	925	3.1%	2,748	9.3%	-66.3%	6,797	4.4%	15,107	9.9%	-55.0%
Porsche	924	3.1%	1,123	3.8%	-17.7%	4,676	3.0%	4,277	2.8%	9.3%
Land Rover	748	2.5%	948	3.2%	-21.1%	4,260	2.8%	4,443	2.9%	-4.1%
Mazda	653	2.2%	1,184	4.0%	-44.8%	5,048	3.3%	5,614	3.7%	-10.1%
BMW MINI	579	1.9%	1,890	6.4%	-69.4%	6,521	4.2%	8,884	5.8%	-26.6%
Fiat	522	1.8%	581	2.0%	-10.2%	2,199	1.4%	2,377	1.6%	-7.5%
Peugeot	485	1.6%	776	2.6%	-37.5%	2,761	1.8%	4,457	2.9%	-38.1%
Renault	410	1.4%	606	2.0%	-32.3%	3,029	2.0%	4,004	2.6%	-24.4%
Citroen	259	0.9%	565	1.9%	-54.2%	1,520	1.0%	3,059	2.0%	-50.3%
ABARTH	224	0.8%	226	0.8%	-0.9%	857	0.6%	708	0.5%	21.0%
BYD	149	0.5%	93	0.3%	60.2%	1,084	0.7%	577	0.4%	87.9%
Maserati	145	0.5%	270	0.9%	-46.3%	659	0.4%	667	0.4%	-1.2%
Ferrari	134	0.4%	134	0.5%	0.0%	717	0.5%	684	0.4%	4.8%
Alfa Romeo	114	0.4%	237	0.8%	-51.9%	565	0.4%	953	0.6%	-40.7%
Bentley	92	0.3%	79	0.3%	16.5%	297	0.2%	287	0.2%	3.5%
Jaguar	84	0.3%	89	0.3%	-5.6%	361	0.2%	385	0.3%	-6.2%
Lamborghini	80	0.3%	87	0.3%	-8.0%	364	0.2%	272	0.2%	33.8%
Aston Martin	73	0.2%	48	0.2%	52.1%	259	0.2%	238	0.2%	8.8%
Chevrolet	69	0.2%	74	0.2%	-6.8%	334	0.2%	408	0.3%	-18.1%
DS	61	0.2%	226	0.8%	-73.0%	265	0.2%	578	0.4%	-54.2%
Cadillac	52	0.2%	62	0.2%	-16.1%	238	0.2%	325	0.2%	-26.8%
Volvo Truck	44	0.1%	60	0.2%	-26.7%	276	0.2%	286	0.2%	-3.5%
Daihatsu	39	0.1%	46	0.2%	-15.2%	213	0.1%	237	0.2%	-10.1%
Scania	38	0.1%	34	0.1%	11.8%	219	0.1%	178	0.1%	23.0%
BMW Alpina	36	0.1%	47	0.2%	-23.4%	224	0.1%	156	0.1%	43.6%
McLaren	29	0.1%	21	0.1%	38.1%	117	0.1%	92	0.1%	27.2%
Mitsubishi	27	0.1%	64	0.2%	-57.8%	1,181	0.8%	822	0.5%	43.7%
Hyundai	26	0.1%	30	0.1%	-13.3%	343	0.2%	229	0.1%	49.8%
Suzuki	21	0.1%	123	0.4%	-82.9%	523	0.3%	869	0.6%	-39.8%
Lotus	20	0.1%	2	0.0%	900.0%	143	0.1%	12	0.0%	1091.7%
Ford	16	0.1%	26	0.1%	-38.5%	100	0.1%	160	0.1%	-37.5%
Rolls Royce	15	0.1%	26	0.1%	-42.3%	172	0.1%	111	0.1%	55.0%
Dodge	13	0.0%	14	0.0%	-7.1%	57	0.0%	122	0.1%	-53.3%
Others	769	2.6%	730	2.5%	5.3%	2,815	1.8%	2,759	1.8%	2.0%
Total	29,801	100.0%	29,677	100.0%	0.4%	154,494	100.0%	153,034	100.0%	1.0%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, May 2024

Jun 3, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in May decreased 4.4% y/y to 312.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in May 2024 decreased 4.4% to 312,406 units. Sales with engine displacements above 660cc decreased 2.4% to 201,643 units. Vehicles with engine displacements below 660cc also decreased 7.7% to 110,763 units.
Total sales from January to May decreased 14.8% to 1,753,891 units.

Sales of new vehicles

	May 2024	May 2023	Y-o-Y	Jan.-May 2024	Jan.-May 2023	Y-o-Y
Non-mini vehicles	201,643	206,663	-2.4%	1,156,090	1,304,541	-11.4%
Mini Vehicles	110,763	120,068	-7.7%	597,801	753,340	-20.6%
Total	312,406	326,731	-4.4%	1,753,891	2,057,881	-14.8%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	94,535	46.9%	106,935	51.7%	-11.6%	518,116	44.8%	678,998	52.0%	-23.7%
Honda	27,747	13.8%	15,778	7.6%	75.9%	165,403	14.3%	102,827	7.9%	60.9%
Nissan	18,427	9.1%	20,723	10.0%	-11.1%	124,784	10.8%	126,139	9.7%	-1.1%
Suzuki	9,308	4.6%	8,389	4.1%	11.0%	59,488	5.1%	54,110	4.1%	9.9%
Mazda	7,066	3.5%	8,979	4.3%	-21.3%	42,549	3.7%	68,511	5.3%	-37.9%
Lexus	6,792	3.4%	6,991	3.4%	-2.8%	38,071	3.3%	42,663	3.3%	-10.8%
Subaru	6,492	3.2%	5,008	2.4%	29.6%	37,490	3.2%	34,679	2.7%	8.1%
Isuzu	4,367	2.2%	4,048	2.0%	7.9%	24,557	2.1%	27,065	2.1%	-9.3%
Hino	3,215	1.6%	2,849	1.4%	12.8%	16,704	1.4%	16,555	1.3%	0.9%
Mitsubishi	2,698	1.3%	2,952	1.4%	-8.6%	17,379	1.5%	20,909	1.6%	-16.9%
Mitsubishi Fuso	2,448	1.2%	2,815	1.4%	-13.0%	13,829	1.2%	14,297	1.1%	-3.3%
Daihatsu	754	0.4%	1,743	0.8%	-56.7%	2,691	0.2%	15,520	1.2%	-82.7%
UD Trucks	596	0.3%	764	0.4%	-22.0%	3,676	0.3%	4,134	0.3%	-11.1%
Others	17,198	8.5%	18,689	9.0%	-8.0%	91,353	7.9%	98,134	7.5%	-6.9%
Total	201,643	100.0%	206,663	100.0%	-2.4%	1,156,090	100.0%	1,304,541	100.0%	-11.4%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	May	Share	May	Share	Y-o-Y
Suzuki	46,238	41.7%	37,714	31.4%	22.6%	257,019	43.0%	221,624	29.4%	16.0%
Daihatsu	22,425	20.2%	40,185	33.5%	-44.2%	82,020	13.7%	254,563	33.8%	-67.8%
Honda	20,780	18.8%	19,414	16.2%	7.0%	117,131	19.6%	135,943	18.0%	-13.8%
Nissan	13,177	11.9%	11,990	10.0%	9.9%	84,735	14.2%	83,815	11.1%	1.1%
Mitsubishi	4,056	3.7%	3,551	3.0%	14.2%	32,795	5.5%	19,808	2.6%	65.6%
Mazda	2,482	2.2%	2,799	2.3%	-11.3%	16,542	2.8%	15,175	2.0%	9.0%
Subaru	871	0.8%	1,391	1.2%	-37.4%	2,942	0.5%	7,922	1.1%	-62.9%
Toyota	729	0.7%	3,013	2.5%	-75.8%	4,507	0.8%	14,433	1.9%	-68.8%
Others	5	0.0%	11	0.0%	-54.5%	110	0.0%	57	0.0%	93.0%
Total	110,763	100.0%	120,068	100.0%	-7.7%	597,801	100.0%	753,340	100.0%	-20.6%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	82,941	46.9%	94,160	52.4%	-11.9%	462,615	45.2%	600,182	52.6%	-22.9%
Honda	27,747	15.7%	15,778	8.8%	75.9%	165,403	16.2%	102,827	9.0%	60.9%
Nissan	16,384	9.3%	17,676	9.8%	-7.3%	109,380	10.7%	107,678	9.4%	1.6%
Suzuki	9,308	5.3%	8,389	4.7%	11.0%	59,488	5.8%	54,110	4.7%	9.9%
Mazda	6,812	3.9%	8,570	4.8%	-20.5%	41,094	4.0%	66,217	5.8%	-37.9%
Lexus	6,792	3.8%	6,991	3.9%	-2.8%	38,071	3.7%	42,663	3.7%	-10.8%
Subaru	6,492	3.7%	5,008	2.8%	29.6%	37,490	3.7%	34,679	3.0%	8.1%
Mitsubishi	2,499	1.4%	2,952	1.6%	-15.3%	16,241	1.6%	20,909	1.8%	-22.3%
Daihatsu	630	0.4%	1,704	0.9%	-63.0%	2,517	0.2%	15,329	1.3%	-83.6%
Others	17,088	9.7%	18,576	10.3%	-8.0%	90,672	8.9%	97,373	8.5%	-6.9%
Total	176,693	100.0%	179,804	100.0%	-1.7%	1,022,971	100.0%	1,141,967	100.0%	-10.4%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	53,710	44.2%	57,278	48.1%	-6.2%
Honda	19,343	15.9%	7,244	6.1%	167.0%
Nissan	11,633	9.6%	13,751	11.6%	-15.4%
Lexus	6,792	5.6%	6,991	5.9%	-2.8%
Subaru	6,338	5.2%	4,811	4.0%	31.7%
Mazda	4,160	3.4%	7,136	6.0%	-41.7%
Mitsubishi	2,034	1.7%	2,665	2.2%	-23.7%
Suzuki	771	0.6%	1,115	0.9%	-30.9%
Daihatsu	0	0.0%	7	0.0%	-100.0%
Others	16,676	13.7%	18,049	15.2%	-7.6%
Total	121,457	100.0%	119,047	100.0%	2.0%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	29,231	52.9%	36,882	60.7%	-20.7%
Suzuki	8,537	15.5%	7,274	12.0%	17.4%
Honda	8,404	15.2%	8,534	14.0%	-1.5%
Nissan	4,751	8.6%	3,925	6.5%	21.0%
Mazda	2,652	4.8%	1,434	2.4%	84.9%
Daihatsu	630	1.1%	1,697	2.8%	-62.9%
Mitsubishi	465	0.8%	287	0.5%	62.0%
Subaru	154	0.3%	197	0.3%	-21.8%
Others	412	0.7%	527	0.9%	-21.8%
Total	55,236	100.0%	60,757	100.0%	-9.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	11,175	46.1%	12,497	47.3%	-10.6%	53,836	41.8%	77,495	48.7%	-30.5%
Isuzu	4,302	17.7%	4,023	15.2%	6.9%	23,924	18.6%	26,547	16.7%	-9.9%
Hino	3,135	12.9%	2,819	10.7%	11.2%	16,043	12.5%	16,271	10.2%	-1.4%
Mitsubishi Fuso	2,323	9.6%	2,701	10.2%	-14.0%	12,779	9.9%	13,357	8.4%	-4.3%
Nissan	2,035	8.4%	3,033	11.5%	-32.9%	15,204	11.8%	18,230	11.4%	-16.6%
UD Trucks	596	2.5%	764	2.9%	-22.0%	3,676	2.9%	4,134	2.6%	-11.1%
Mazda	254	1.0%	409	1.5%	-37.9%	1,455	1.1%	2,294	1.4%	-36.6%
Mitsubishi	199	0.8%	0	0.0%	-%	1,138	0.9%	0	0.0%	-%
Daihatsu	124	0.5%	39	0.1%	217.9%	174	0.1%	191	0.1%	-8.9%
Others	103	0.4%	113	0.4%	-8.8%	571	0.4%	717	0.5%	-20.4%
Total	24,246	100.0%	26,398	100.0%	-8.2%	128,800	100.0%	159,236	100.0%	-19.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Isuzu	3,706	35.1%	3,483	35.3%	6.4%
Hino	2,563	24.3%	2,131	21.6%	20.3%
Mitsubishi Fuso	1,622	15.4%	1,424	14.5%	13.9%
Toyota	1,586	15.0%	1,722	17.5%	-7.9%
UD Trucks	593	5.6%	745	7.6%	-20.4%
Mitsubishi	199	1.9%	0	0.0%	-%
Nissan	161	1.5%	205	2.1%	-21.5%
Mazda	29	0.3%	30	0.3%	-3.3%
Others	103	1.0%	113	1.1%	-8.8%
Total	10,562	100.0%	9,853	100.0%	7.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y
Toyota	9,589	70.1%	10,775	65.1%	-11.0%
Nissan	1,874	13.7%	2,828	17.1%	-33.7%
Mitsubishi Fuso	701	5.1%	1,277	7.7%	-45.1%
Isuzu	596	4.4%	540	3.3%	10.4%
Hino	572	4.2%	688	4.2%	-16.9%
Mazda	225	1.6%	379	2.3%	-40.6%
Daihatsu	124	0.9%	39	0.2%	217.9%
UD Trucks	3	0.0%	19	0.1%	-84.2%
Total	13,684	100.0%	16,545	100.0%	-17.3%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Toyota	419	59.5%	278	60.3%	50.7%	1,665	38.6%	1,321	39.6%	26.0%
Mitsubishi Fuso	125	17.8%	114	24.7%	9.6%	1,050	24.3%	940	28.2%	11.7%
Hino	80	11.4%	30	6.5%	166.7%	661	15.3%	284	8.5%	132.7%
Isuzu	65	9.2%	25	5.4%	160.0%	633	14.7%	518	15.5%	22.2%
Nissan	8	1.1%	14	3.0%	-42.9%	200	4.6%	231	6.9%	-13.4%
Others	7	1.0%	0	0.0%	-%	110	2.5%	44	1.3%	150.0%
Total	704	100.0%	461	100.0%	52.7%	4,319	100.0%	3,338	100.0%	29.4%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	May 2024	May 2023	Y-o-Y	Jan.-May 2024	Jan.-May 2023	Y-o-Y
1	Suzuki	Suzuki Spacia	15,712	8,770	79.2%	75,103	57,160	31.4%
2	Honda	N BOX	14,582	13,967	4.4%	83,877	96,208	-12.8%
3	Toyota	Yaris	13,538	12,714	6.5%	69,531	79,711	-12.8%
4	Toyota	Corolla	12,263	8,771	39.8%	71,388	70,038	1.9%
5	Daihatsu	Hijet	9,990	10,609	-5.8%	40,257	74,629	-46.1%
6	Toyota	Sienta	8,820	9,109	-3.2%	46,662	55,435	-15.8%
7	Nissan	Note	7,365	5,585	31.9%	44,621	49,560	-10.0%
8	Daihatsu	Tanto	6,174	11,208	-44.9%	15,834	65,513	-75.8%
9	Suzuki	Wagon R	6,037	5,448	10.8%	35,510	32,492	9.3%
10	Suzuki	HUSTLER	6,012	5,145	16.9%	41,338	27,280	51.5%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	May	Share	May	Share	Y-o-Y	Jan.-May	Share	Jan.-May	Share	Y-o-Y
Honda	4,204	17.4%	15	0.1%	27926.7%	14,335	11.5%	230	0.2%	6132.6%
Mercedes-Benz	3,885	16.1%	3,901	16.8%	-0.4%	20,526	16.5%	20,593	16.7%	-0.3%
BMW	2,791	11.6%	2,285	9.9%	22.1%	12,249	9.8%	13,263	10.8%	-7.6%
VW	2,100	8.7%	2,551	11.0%	-17.7%	10,790	8.7%	10,679	8.7%	1.0%
Audi	1,885	7.8%	2,022	8.7%	-6.8%	9,774	7.8%	9,956	8.1%	-1.8%
Nissan	950	3.9%	940	4.1%	1.1%	6,908	5.5%	6,509	5.3%	6.1%
Jeep	895	3.7%	935	4.0%	-4.3%	3,769	3.0%	5,021	4.1%	-24.9%
Toyota	858	3.6%	2,324	10.0%	-63.1%	5,872	4.7%	12,359	10.0%	-52.5%
Volvo	823	3.4%	1,074	4.6%	-23.4%	5,023	4.0%	6,038	4.9%	-16.8%
BMW MINI	798	3.3%	1,161	5.0%	-31.3%	5,942	4.8%	6,994	5.7%	-15.0%
Porsche	607	2.5%	737	3.2%	-17.6%	3,752	3.0%	3,154	2.6%	19.0%
Mazda	557	2.3%	975	4.2%	-42.9%	4,395	3.5%	4,430	3.6%	-0.8%
Land Rover	526	2.2%	742	3.2%	-29.1%	3,512	2.8%	3,495	2.8%	0.5%
Peugeot	425	1.8%	561	2.4%	-24.2%	2,276	1.8%	3,681	3.0%	-38.2%
Renault	373	1.5%	514	2.2%	-27.4%	2,619	2.1%	3,398	2.8%	-22.9%
Fiat	342	1.4%	373	1.6%	-8.3%	1,677	1.3%	1,796	1.5%	-6.6%
Citroen	239	1.0%	411	1.8%	-41.8%	1,261	1.0%	2,494	2.0%	-49.4%
Mitsubishi	199	0.8%	59	0.3%	237.3%	1,154	0.9%	758	0.6%	52.2%
ABARTH	126	0.5%	82	0.4%	53.7%	633	0.5%	482	0.4%	31.3%
Daihatsu	124	0.5%	39	0.2%	217.9%	174	0.1%	191	0.2%	-8.9%
Ferrari	113	0.5%	108	0.5%	4.6%	583	0.5%	550	0.4%	6.0%
BYD	101	0.4%	141	0.6%	-28.4%	935	0.7%	484	0.4%	93.2%
Maserati	100	0.4%	85	0.4%	17.6%	514	0.4%	397	0.3%	29.5%
Alfa Romeo	77	0.3%	187	0.8%	-58.8%	451	0.4%	716	0.6%	-37.0%
Aston Martin	52	0.2%	41	0.2%	26.8%	186	0.1%	190	0.2%	-2.1%
Jaguar	50	0.2%	43	0.2%	16.3%	277	0.2%	296	0.2%	-6.4%
Lamborghini	49	0.2%	22	0.1%	122.7%	284	0.2%	185	0.1%	53.5%
Bentley	48	0.2%	56	0.2%	-14.3%	205	0.2%	208	0.2%	-1.4%
Cadillac	38	0.2%	27	0.1%	40.7%	186	0.1%	263	0.2%	-29.3%
Scania	38	0.2%	35	0.2%	8.6%	181	0.1%	144	0.1%	25.7%
Chevrolet	37	0.2%	54	0.2%	-31.5%	265	0.2%	334	0.3%	-20.7%
DS	36	0.1%	126	0.5%	-71.4%	204	0.2%	352	0.3%	-42.0%
Volvo Truck	32	0.1%	40	0.2%	-20.0%	232	0.2%	226	0.2%	2.7%
BMW Alpina	28	0.1%	50	0.2%	-44.0%	188	0.2%	109	0.1%	72.5%
Rolls Royce	27	0.1%	9	0.0%	200.0%	157	0.1%	85	0.1%	84.7%
Suzuki	24	0.1%	153	0.7%	-84.3%	502	0.4%	746	0.6%	-32.7%
Hyundai	23	0.1%	17	0.1%	35.3%	317	0.3%	199	0.2%	59.3%
Ford	23	0.1%	29	0.1%	-20.7%	84	0.1%	134	0.1%	-37.3%
McLaren	20	0.1%	14	0.1%	42.9%	88	0.1%	71	0.1%	23.9%
Lotus	16	0.1%	1	0.0%	1500.0%	123	0.1%	10	0.0%	1130.0%
Others	475	2.0%	255	1.1%	86.3%	2,090	1.7%	2,137	1.7%	-2.2%
Total	24,114	100.0%	23,194	100.0%	4.0%	124,693	100.0%	123,357	100.0%	1.1%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, April 2024

May 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in April decreased 11.2% y/y to 310.3K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in April 2024 decreased 11.2% to 310,346 units. Sales with engine displacements above 660cc decreased 5.7% to 207,536 units. Vehicles with engine displacements below 660cc also decreased 20.7% to 102,810 units.
Total sales from January to April decreased 16.7% to 1,441,486 units.

Sales of new vehicles

	Apr. 2024	Apr. 2023	Y-o-Y	Jan.-Apr. 2024	Jan.-Apr. 2023	Y-o-Y
Non-mini vehicles	207,536	219,987	-5.7%	954,447	1,097,878	-13.1%
Mini Vehicles	102,810	129,605	-20.7%	487,039	633,272	-23.1%
Total	310,346	349,592	-11.2%	1,441,486	1,731,150	-16.7%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	99,824	48.1%	114,761	52.2%	-13.0%	423,581	44.4%	572,063	52.1%	-26.0%
Honda	30,031	14.5%	15,562	7.1%	93.0%	137,656	14.4%	87,049	7.9%	58.1%
Nissan	18,904	9.1%	22,181	10.1%	-14.8%	106,357	11.1%	105,416	9.6%	0.9%
Suzuki	10,262	4.9%	9,106	4.1%	12.7%	50,180	5.3%	45,721	4.2%	9.8%
Lexus	7,422	3.6%	7,535	3.4%	-1.5%	31,279	3.3%	35,672	3.2%	-12.3%
Mazda	7,388	3.6%	11,753	5.3%	-37.1%	35,483	3.7%	59,532	5.4%	-40.4%
Subaru	5,824	2.8%	6,143	2.8%	-5.2%	30,998	3.2%	29,671	2.7%	4.5%
Isuzu	4,088	2.0%	3,946	1.8%	3.6%	20,190	2.1%	23,017	2.1%	-12.3%
Mitsubishi Fuso	3,087	1.5%	2,765	1.3%	11.6%	11,381	1.2%	11,482	1.0%	-0.9%
Hino	3,043	1.5%	2,775	1.3%	9.7%	13,489	1.4%	13,706	1.2%	-1.6%
Mitsubishi	2,638	1.3%	3,823	1.7%	-31.0%	14,681	1.5%	17,957	1.6%	-18.2%
UD Trucks	508	0.2%	695	0.3%	-26.9%	3,080	0.3%	3,370	0.3%	-8.6%
Daihatsu	302	0.1%	2,922	1.3%	-89.7%	1,937	0.2%	13,777	1.3%	-85.9%
Others	14,215	6.8%	16,020	7.3%	-11.3%	74,155	7.8%	79,445	7.2%	-6.7%
Total	207,536	100.0%	219,987	100.0%	-5.7%	954,447	100.0%	1,097,878	100.0%	-13.1%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Apr.	Share	Apr.	Share	Y-o-Y
Suzuki	45,592	44.3%	39,265	30.3%	16.1%	210,781	43.3%	183,910	29.0%	14.6%
Honda	20,112	19.6%	21,008	16.2%	-4.3%	96,351	19.8%	116,529	18.4%	-17.3%
Daihatsu	16,399	16.0%	48,948	37.8%	-66.5%	59,595	12.2%	214,378	33.9%	-72.2%
Nissan	11,163	10.9%	10,853	8.4%	2.9%	71,558	14.7%	71,825	11.3%	-0.4%
Mitsubishi	5,572	5.4%	2,133	1.6%	161.2%	28,739	5.9%	16,257	2.6%	76.8%
Mazda	2,699	2.6%	2,861	2.2%	-5.7%	14,060	2.9%	12,376	2.0%	13.6%
Toyota	681	0.7%	3,012	2.3%	-77.4%	3,778	0.8%	11,420	1.8%	-66.9%
Subaru	584	0.6%	1,516	1.2%	-61.5%	2,071	0.4%	6,531	1.0%	-68.3%
Others	8	0.0%	9	0.0%	-11.1%	106	0.0%	46	0.0%	130.4%
Total	102,810	100.0%	129,605	100.0%	-20.7%	487,039	100.0%	633,272	100.0%	-23.1%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	88,066	48.5%	101,521	52.6%	-13.3%	379,674	44.9%	506,022	52.6%	-25.0%
Honda	30,031	16.5%	15,562	8.1%	93.0%	137,656	16.3%	87,049	9.0%	58.1%
Nissan	16,341	9.0%	19,225	10.0%	-15.0%	92,996	11.0%	90,002	9.4%	3.3%
Suzuki	10,262	5.6%	9,106	4.7%	12.7%	50,180	5.9%	45,721	4.8%	9.8%
Lexus	7,422	4.1%	7,535	3.9%	-1.5%	31,279	3.7%	35,672	3.7%	-12.3%
Mazda	7,170	3.9%	11,331	5.9%	-36.7%	34,282	4.1%	57,647	6.0%	-40.5%
Subaru	5,824	3.2%	6,143	3.2%	-5.2%	30,998	3.7%	29,671	3.1%	4.5%
Mitsubishi	2,175	1.2%	3,823	2.0%	-43.1%	13,742	1.6%	17,957	1.9%	-23.5%
Daihatsu	296	0.2%	2,889	1.5%	-89.8%	1,887	0.2%	13,625	1.4%	-86.2%
Others	14,046	7.7%	15,907	8.2%	-11.7%	73,584	8.7%	78,797	8.2%	-6.6%
Total	181,633	100.0%	193,042	100.0%	-5.9%	846,278	100.0%	962,163	100.0%	-12.0%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	59,658	47.0%	62,601	49.3%	-4.7%
Honda	20,978	16.5%	6,960	5.5%	201.4%
Nissan	11,706	9.2%	14,432	11.4%	-18.9%
Lexus	7,422	5.8%	7,535	5.9%	-1.5%
Subaru	5,742	4.5%	5,900	4.6%	-2.7%
Mazda	5,017	4.0%	9,604	7.6%	-47.8%
Mitsubishi	1,805	1.4%	3,388	2.7%	-46.7%
Suzuki	907	0.7%	1,177	0.9%	-22.9%
Daihatsu	0	0.0%	5	0.0%	-100.0%
Others	13,702	10.8%	15,462	12.2%	-11.4%
Total	126,937	100.0%	127,064	100.0%	-0.1%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	28,408	51.9%	38,920	59.0%	-27.0%
Suzuki	9,355	17.1%	7,929	12.0%	18.0%
Honda	9,053	16.6%	8,602	13.0%	5.2%
Nissan	4,635	8.5%	4,793	7.3%	-3.3%
Mazda	2,153	3.9%	1,727	2.6%	24.7%
Mitsubishi	370	0.7%	435	0.7%	-14.9%
Daihatsu	296	0.5%	2,884	4.4%	-89.7%
Subaru	82	0.1%	243	0.4%	-66.3%
Others	344	0.6%	445	0.7%	-22.7%
Total	54,696	100.0%	65,978	100.0%	-17.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	11,407	45.2%	12,971	49.0%	-12.1%	42,661	40.8%	64,998	48.9%	-34.4%
Isuzu	4,038	16.0%	3,924	14.8%	2.9%	19,622	18.8%	22,524	17.0%	-12.9%
Hino	2,968	11.8%	2,742	10.4%	8.2%	12,908	12.3%	13,452	10.1%	-4.0%
Mitsubishi Fuso	2,892	11.5%	2,632	9.9%	9.9%	10,456	10.0%	10,656	8.0%	-1.9%
Nissan	2,554	10.1%	2,943	11.1%	-13.2%	13,169	12.6%	15,197	11.4%	-13.3%
UD Trucks	508	2.0%	695	2.6%	-26.9%	3,080	2.9%	3,370	2.5%	-8.6%
Mitsubishi	463	1.8%	0	0.0%	-%	939	0.9%	0	0.0%	-%
Mazda	218	0.9%	422	1.6%	-48.3%	1,201	1.1%	1,885	1.4%	-36.3%
Daihatsu	6	0.0%	33	0.1%	-81.8%	50	0.0%	152	0.1%	-67.1%
Others	167	0.7%	113	0.4%	47.8%	468	0.4%	604	0.5%	-22.5%
Total	25,221	100.0%	26,475	100.0%	-4.7%	104,554	100.0%	132,838	100.0%	-21.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Isuzu	3,576	33.5%	3,405	35.3%	5.0%
Hino	2,435	22.8%	1,932	20.0%	26.0%
Mitsubishi Fuso	1,971	18.5%	1,411	14.6%	39.7%
Toyota	1,389	13.0%	1,863	19.3%	-25.4%
UD Trucks	504	4.7%	688	7.1%	-26.7%
Mitsubishi	463	4.3%	0	0.0%	-%
Nissan	140	1.3%	190	2.0%	-26.3%
Mazda	16	0.2%	39	0.4%	-59.0%
Others	167	1.6%	113	1.2%	47.8%
Total	10,661	100.0%	9,641	100.0%	10.6%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y
Toyota	10,018	68.8%	11,108	66.0%	-9.8%
Nissan	2,414	16.6%	2,753	16.4%	-12.3%
Mitsubishi Fuso	921	6.3%	1,221	7.3%	-24.6%
Hino	533	3.7%	810	4.8%	-34.2%
Isuzu	462	3.2%	519	3.1%	-11.0%
Mazda	202	1.4%	383	2.3%	-47.3%
Daihatsu	6	0.0%	33	0.2%	-81.8%
UD Trucks	4	0.0%	7	0.0%	-42.9%
Total	14,560	100.0%	16,834	100.0%	-13.5%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Toyota	351	51.5%	269	57.2%	30.5%	1,246	34.5%	1,043	36.3%	19.5%
Mitsubishi Fuso	195	28.6%	133	28.3%	46.6%	925	25.6%	826	28.7%	12.0%
Hino	75	11.0%	33	7.0%	127.3%	581	16.1%	254	8.8%	128.7%
Isuzu	50	7.3%	22	4.7%	127.3%	568	15.7%	493	17.1%	15.2%
Nissan	9	1.3%	13	2.8%	-30.8%	192	5.3%	217	7.5%	-11.5%
Others	2	0.3%	0	0.0%	-%	103	2.8%	44	1.5%	134.1%
Total	682	100.0%	470	100.0%	45.1%	3,615	100.0%	2,877	100.0%	25.7%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Apr. 2024	Apr. 2023	Y-o-Y	Jan.-Apr. 2024	Jan.-Apr. 2023	Y-o-Y
1	Honda	N BOX	14,947	14,986	-0.3%	69,295	82,241	-15.7%
2	Toyota	Yaris	13,765	14,143	-2.7%	55,993	66,997	-16.4%
3	Suzuki	Suzuki Spacia	13,031	10,984	18.6%	59,391	48,390	22.7%
4	Toyota	Corolla	12,969	10,662	21.6%	59,125	61,267	-3.5%
5	Toyota	Sienta	10,337	9,195	12.4%	37,842	46,326	-18.3%
6	Daihatsu	Hijet	10,325	14,812	-30.3%	30,267	64,020	-52.7%
7	Honda	Vezel	7,752	2,988	159.4%	31,585	16,042	96.9%
8	Suzuki	HUSTLER	7,507	4,052	85.3%	35,326	22,135	59.6%
9	Toyota	Alphard	6,704	4,073	64.6%	24,246	22,239	9.0%
10	Suzuki	Wagon R	6,129	4,853	26.3%	29,473	27,044	9.0%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Apr.	Share	Apr.	Share	Y-o-Y	Jan.-Apr.	Share	Jan.-Apr.	Share	Y-o-Y
Honda	3,472	16.9%	27	0.1%	12759.3%	10,131	10.1%	215	0.2%	4612.1%
Mercedes-Benz	3,212	15.6%	3,559	17.8%	-9.7%	16,641	16.5%	16,692	16.7%	-0.3%
BMW	1,811	8.8%	2,542	12.7%	-28.8%	9,458	9.4%	10,978	11.0%	-13.8%
VW	1,689	8.2%	1,484	7.4%	13.8%	8,690	8.6%	8,128	8.1%	6.9%
Audi	1,585	7.7%	1,363	6.8%	16.3%	7,889	7.8%	7,934	7.9%	-0.6%
Nissan	1,020	5.0%	1,148	5.7%	-11.1%	5,958	5.9%	5,569	5.6%	7.0%
BMW MINI	1,018	5.0%	1,217	6.1%	-16.4%	5,144	5.1%	5,833	5.8%	-11.8%
Volvo	803	3.9%	864	4.3%	-7.1%	4,200	4.2%	4,964	5.0%	-15.4%
Toyota	782	3.8%	2,145	10.7%	-63.5%	5,014	5.0%	10,035	10.0%	-50.0%
Jeep	676	3.3%	1,136	5.7%	-40.5%	2,874	2.9%	4,086	4.1%	-29.7%
Porsche	615	3.0%	351	1.8%	75.2%	3,145	3.1%	2,417	2.4%	30.1%
Mazda	549	2.7%	498	2.5%	10.2%	3,838	3.8%	3,455	3.4%	11.1%
Land Rover	492	2.4%	715	3.6%	-31.2%	2,986	3.0%	2,753	2.7%	8.5%
Mitsubishi	463	2.3%	78	0.4%	493.6%	955	0.9%	699	0.7%	36.6%
Peugeot	341	1.7%	600	3.0%	-43.2%	1,851	1.8%	3,120	3.1%	-40.7%
Renault	283	1.4%	355	1.8%	-20.3%	2,246	2.2%	2,884	2.9%	-22.1%
Fiat	276	1.3%	315	1.6%	-12.4%	1,335	1.3%	1,423	1.4%	-6.2%
Citroen	213	1.0%	340	1.7%	-37.4%	1,022	1.0%	2,083	2.1%	-50.9%
Ferrari	118	0.6%	102	0.5%	15.7%	470	0.5%	442	0.4%	6.3%
ABARTH	95	0.5%	109	0.5%	-12.8%	507	0.5%	400	0.4%	26.8%
Maserati	76	0.4%	49	0.2%	55.1%	414	0.4%	312	0.3%	32.7%
Volvo Truck	72	0.4%	46	0.2%	56.5%	200	0.2%	186	0.2%	7.5%
Alfa Romeo	71	0.3%	43	0.2%	65.1%	374	0.4%	529	0.5%	-29.3%
BYD	67	0.3%	91	0.5%	-26.4%	834	0.8%	343	0.3%	143.1%
Chevrolet	61	0.3%	58	0.3%	5.2%	228	0.2%	280	0.3%	-18.6%
Aston Martin	50	0.2%	32	0.2%	56.3%	134	0.1%	149	0.1%	-10.1%
Suzuki	48	0.2%	91	0.5%	-47.3%	478	0.5%	593	0.6%	-19.4%
Lamborghini	48	0.2%	5	0.0%	860.0%	235	0.2%	163	0.2%	44.2%
Scania	41	0.2%	24	0.1%	70.8%	143	0.1%	109	0.1%	31.2%
Rolls Royce	41	0.2%	14	0.1%	192.9%	130	0.1%	76	0.1%	71.1%
Hyundai	39	0.2%	20	0.1%	95.0%	294	0.3%	182	0.2%	61.5%
DS	35	0.2%	45	0.2%	-22.2%	168	0.2%	226	0.2%	-25.7%
BMW Alpina	35	0.2%	14	0.1%	150.0%	160	0.2%	59	0.1%	171.2%
Bentley	30	0.1%	51	0.3%	-41.2%	157	0.2%	152	0.2%	3.3%
Lotus	29	0.1%	3	0.0%	866.7%	107	0.1%	9	0.0%	1088.9%
McLaren	26	0.1%	18	0.1%	44.4%	68	0.1%	57	0.1%	19.3%
Jaguar	22	0.1%	50	0.2%	-56.0%	227	0.2%	253	0.3%	-10.3%
Ford	21	0.1%	27	0.1%	-22.2%	61	0.1%	105	0.1%	-41.9%
Cadillac	18	0.1%	35	0.2%	-48.6%	148	0.1%	236	0.2%	-37.3%
Others	212	1.0%	376	1.9%	-43.6%	1,665	1.7%	2,034	2.0%	-18.1%
Total	20,555	100.0%	20,040	100.0%	2.6%	100,579	100.0%	100,163	100.0%	0.4%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, March 2024

Apr 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in March decreased 21.1% y/y to 451.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2024 decreased 21.1% to 451,444 units. Sales with engine displacements above 660cc decreased 19.9% to 303,216 units. Vehicles with engine displacements below 660cc also decreased 23.6% to 148,228 units.
Total sales from January to March decreased 18.1% to 1,131,140 units.

Sales of new vehicles

	Mar. 2024	Mar. 2023	Y-o-Y	Jan.-Mar. 2024	Jan.-Mar. 2023	Y-o-Y
Non-mini vehicles	303,216	378,557	-19.9%	746,911	877,891	-14.9%
Mini Vehicles	148,228	193,937	-23.6%	384,229	503,667	-23.7%
Total	451,444	572,494	-21.1%	1,131,140	1,381,558	-18.1%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	123,761	40.8%	192,058	50.7%	-35.6%	323,757	43.3%	457,302	52.1%	-29.2%
Honda	45,585	15.0%	32,706	8.6%	39.4%	107,625	14.4%	71,487	8.1%	50.6%
Nissan	36,107	11.9%	36,503	9.6%	-1.1%	87,453	11.7%	83,235	9.5%	5.1%
Suzuki	16,550	5.5%	14,632	3.9%	13.1%	39,918	5.3%	36,615	4.2%	9.0%
Mazda	11,509	3.8%	20,950	5.5%	-45.1%	28,095	3.8%	47,779	5.4%	-41.2%
Subaru	10,022	3.3%	10,373	2.7%	-3.4%	25,174	3.4%	23,528	2.7%	7.0%
Lexus	9,190	3.0%	12,329	3.3%	-25.5%	23,857	3.2%	28,137	3.2%	-15.2%
Isuzu	6,723	2.2%	9,324	2.5%	-27.9%	16,102	2.2%	19,071	2.2%	-15.6%
Mitsubishi	5,403	1.8%	6,262	1.7%	-13.7%	12,043	1.6%	14,134	1.6%	-14.8%
Hino	4,678	1.5%	4,998	1.3%	-6.4%	10,446	1.4%	10,931	1.2%	-4.4%
Mitsubishi Fuso	3,761	1.2%	4,133	1.1%	-9.0%	8,294	1.1%	8,717	1.0%	-4.9%
UD Trucks	1,351	0.4%	1,240	0.3%	9.0%	2,572	0.3%	2,675	0.3%	-3.9%
Daihatsu	326	0.1%	4,432	1.2%	-92.6%	1,635	0.2%	10,855	1.2%	-84.9%
Others	28,250	9.3%	28,617	7.6%	-1.3%	59,940	8.0%	63,425	7.2%	-5.5%
Total	303,216	100.0%	378,557	100.0%	-19.9%	746,911	100.0%	877,891	100.0%	-14.9%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Mar.	Share	Mar.	Share	Y-o-Y
Suzuki	66,422	44.8%	53,318	27.5%	24.6%	165,189	43.0%	144,645	28.7%	14.2%
Honda	27,737	18.7%	39,391	20.3%	-29.6%	76,239	19.8%	95,521	19.0%	-20.2%
Nissan	23,125	15.6%	23,812	12.3%	-2.9%	60,395	15.7%	60,972	12.1%	-0.9%
Daihatsu	14,452	9.7%	63,080	32.5%	-77.1%	43,196	11.2%	165,430	32.8%	-73.9%
Mitsubishi	9,678	6.5%	5,634	2.9%	71.8%	23,167	6.0%	14,124	2.8%	64.0%
Mazda	4,607	3.1%	3,271	1.7%	40.8%	11,361	3.0%	9,515	1.9%	19.4%
Toyota	1,401	0.9%	3,430	1.8%	-59.2%	3,097	0.8%	8,408	1.7%	-63.2%
Subaru	788	0.5%	1,977	1.0%	-60.1%	1,487	0.4%	5,015	1.0%	-70.3%
Others	18	0.0%	24	0.0%	-25.0%	98	0.0%	37	0.0%	164.9%
Total	148,228	100.0%	193,937	100.0%	-23.6%	384,229	100.0%	503,667	100.0%	-23.7%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	111,173	41.4%	169,916	51.5%	-34.6%	291,608	43.9%	404,501	52.6%	-27.9%
Honda	45,585	17.0%	32,706	9.9%	39.4%	107,625	16.2%	71,487	9.3%	50.6%
Nissan	31,657	11.8%	30,861	9.3%	2.6%	76,655	11.5%	70,777	9.2%	8.3%
Suzuki	16,550	6.2%	14,632	4.4%	13.1%	39,918	6.0%	36,615	4.8%	9.0%
Mazda	11,104	4.1%	20,329	6.2%	-45.4%	27,112	4.1%	46,316	6.0%	-41.5%
Subaru	10,022	3.7%	10,373	3.1%	-3.4%	25,174	3.8%	23,528	3.1%	7.0%
Lexus	9,190	3.4%	12,329	3.7%	-25.5%	23,857	3.6%	28,137	3.7%	-15.2%
Mitsubishi	5,156	1.9%	6,262	1.9%	-17.7%	11,567	1.7%	14,134	1.8%	-18.2%
Daihatsu	317	0.1%	4,378	1.3%	-92.8%	1,591	0.2%	10,736	1.4%	-85.2%
Others	28,089	10.4%	28,376	8.6%	-1.0%	59,538	9.0%	62,890	8.2%	-5.3%
Total	268,843	100.0%	330,162	100.0%	-18.6%	664,645	100.0%	769,121	100.0%	-13.6%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	83,774	42.3%	108,106	50.0%	-22.5%
Honda	29,237	14.8%	12,174	5.6%	140.2%
Nissan	22,739	11.5%	20,935	9.7%	8.6%
Subaru	9,932	5.0%	10,044	4.6%	-1.1%
Mazda	9,853	5.0%	17,644	8.2%	-44.2%
Lexus	9,190	4.6%	12,329	5.7%	-25.5%
Mitsubishi	4,454	2.3%	5,376	2.5%	-17.2%
Suzuki	1,472	0.7%	2,064	1.0%	-28.7%
Daihatsu	0	0.0%	4	0.0%	-100.0%
Others	27,244	13.8%	27,571	12.7%	-1.2%
Total	197,895	100.0%	216,247	100.0%	-8.5%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	27,399	38.6%	61,810	54.3%	-55.7%
Honda	16,348	23.0%	20,532	18.0%	-20.4%
Suzuki	15,078	21.3%	12,568	11.0%	20.0%
Nissan	8,918	12.6%	9,926	8.7%	-10.2%
Mazda	1,251	1.8%	2,685	2.4%	-53.4%
Mitsubishi	702	1.0%	886	0.8%	-20.8%
Daihatsu	317	0.4%	4,374	3.8%	-92.8%
Subaru	90	0.1%	329	0.3%	-72.6%
Others	845	1.2%	805	0.7%	5.0%
Total	70,948	100.0%	113,915	100.0%	-37.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Toyota	12,287	37.0%	21,769	46.1%	-43.6%	31,254	39.4%	52,027	48.9%	-39.9%
Isuzu	6,529	19.7%	9,124	19.3%	-28.4%	15,584	19.6%	18,600	17.5%	-16.2%
Hino	4,447	13.4%	4,892	10.4%	-9.1%	9,940	12.5%	10,710	10.1%	-7.2%
Nissan	4,362	13.2%	5,565	11.8%	-21.6%	10,615	13.4%	12,254	11.5%	-13.4%
Mitsubishi Fuso	3,384	10.2%	3,724	7.9%	-9.1%	7,564	9.5%	8,024	7.5%	-5.7%
UD Trucks	1,351	4.1%	1,240	2.6%	9.0%	2,572	3.2%	2,675	2.5%	-3.9%
Mazda	405	1.2%	621	1.3%	-34.8%	983	1.2%	1,463	1.4%	-32.8%
Mitsubishi	247	0.7%	0	0.0%	-%	476	0.6%	0	0.0%	-%
Daihatsu	9	0.0%	54	0.1%	-83.3%	44	0.1%	119	0.1%	-63.0%
Others	145	0.4%	233	0.5%	-37.8%	301	0.4%	491	0.5%	-38.7%
Total	33,166	100.0%	47,222	100.0%	-29.8%	79,333	100.0%	106,363	100.0%	-25.4%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Isuzu	5,872	37.8%	7,614	41.7%	-22.9%
Hino	3,554	22.9%	3,492	19.1%	1.8%
Mitsubishi Fuso	2,203	14.2%	1,833	10.0%	20.2%
Toyota	1,581	10.2%	3,161	17.3%	-50.0%
UD Trucks	1,345	8.7%	1,218	6.7%	10.4%
Nissan	515	3.3%	644	3.5%	-20.0%
Mitsubishi	247	1.6%	0	0.0%	-%
Mazda	56	0.4%	51	0.3%	9.8%
Others	145	0.9%	232	1.3%	-37.5%
Total	15,518	100.0%	18,245	100.0%	-14.9%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y
Toyota	10,706	60.7%	18,608	64.2%	-42.5%
Nissan	3,847	21.8%	4,921	17.0%	-21.8%
Mitsubishi Fuso	1,181	6.7%	1,891	6.5%	-37.5%
Hino	893	5.1%	1,400	4.8%	-36.2%
Isuzu	657	3.7%	1,510	5.2%	-56.5%
Mazda	349	2.0%	570	2.0%	-38.8%
Daihatsu	9	0.1%	54	0.2%	-83.3%
UD Trucks	6	0.0%	22	0.1%	-72.7%
Others	0	0.0%	1	0.0%	-100.0%
Total	17,648	100.0%	28,977	100.0%	-39.1%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Mitsubishi Fuso	377	31.2%	409	34.9%	-7.8%	730	24.9%	693	28.8%	5.3%
Toyota	301	24.9%	373	31.8%	-19.3%	895	30.5%	774	32.2%	15.6%
Hino	231	19.1%	106	9.0%	117.9%	506	17.3%	221	9.2%	129.0%
Isuzu	194	16.1%	200	17.1%	-3.0%	518	17.7%	471	19.6%	10.0%
Nissan	88	7.3%	77	6.6%	14.3%	183	6.2%	204	8.5%	-10.3%
Others	16	1.3%	8	0.7%	100.0%	101	3.4%	44	1.8%	129.5%
Total	1,207	100.0%	1,173	100.0%	2.9%	2,933	100.0%	2,407	100.0%	21.9%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Mar. 2024	Mar. 2023	Y-o-Y	Jan.-Mar. 2024	Jan.-Mar. 2023	Y-o-Y
1	Honda	N BOX	20,360	27,811	-26.8%	54,348	67,255	-19.2%
2	Toyota	Corolla	18,831	21,404	-12.0%	46,156	50,605	-8.8%
3	Suzuki	Suzuki Spacia	18,648	14,601	27.7%	46,360	37,406	23.9%
4	Toyota	Yaris	17,677	22,322	-20.8%	42,228	52,854	-20.1%
5	Nissan	Note	12,731	16,167	-21.3%	31,243	36,751	-15.0%
6	Toyota	Prius	11,316	9,861	14.8%	29,056	20,756	40.0%
7	Suzuki	HUSTLER	10,618	5,292	100.6%	27,819	18,083	53.8%
8	Suzuki	Wagon R	9,758	7,735	26.2%	23,344	22,191	5.2%
9	Honda	Freed	9,532	12,192	-21.8%	22,190	25,071	-11.5%
10	Nissan	Serena	9,490	5,350	77.4%	22,512	13,400	68.0%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
Mercedes-Benz	5,883	15.6%	5,763	16.1%	2.1%	13,429	16.8%	13,133	16.4%	2.3%
Honda	4,449	11.8%	62	0.2%	7075.8%	6,659	8.3%	188	0.2%	3442.0%
BMW	4,279	11.3%	3,813	10.7%	12.2%	7,647	9.6%	8,436	10.5%	-9.4%
Audi	3,157	8.3%	2,678	7.5%	17.9%	6,304	7.9%	6,571	8.2%	-4.1%
VW	2,826	7.5%	2,990	8.4%	-5.5%	7,001	8.7%	6,644	8.3%	5.4%
BMW MINI	1,978	5.2%	2,492	7.0%	-20.6%	4,126	5.2%	4,616	5.8%	-10.6%
Nissan	1,974	5.2%	2,022	5.7%	-2.4%	4,938	6.2%	4,421	5.5%	11.7%
Volvo	1,905	5.0%	1,811	5.1%	5.2%	3,397	4.2%	4,100	5.1%	-17.1%
Mazda	1,509	4.0%	1,122	3.1%	34.5%	3,289	4.1%	2,957	3.7%	11.2%
Toyota	1,167	3.1%	3,356	9.4%	-65.2%	4,232	5.3%	7,890	9.8%	-46.4%
Land Rover	1,167	3.1%	1,092	3.1%	6.9%	2,494	3.1%	2,038	2.5%	22.4%
Jeep	1,093	2.9%	1,348	3.8%	-18.9%	2,198	2.7%	2,950	3.7%	-25.5%
Porsche	951	2.5%	802	2.2%	18.6%	2,530	3.2%	2,066	2.6%	22.5%
Renault	886	2.3%	1,196	3.4%	-25.9%	1,963	2.5%	2,529	3.2%	-22.4%
Peugeot	721	1.9%	1,103	3.1%	-34.6%	1,510	1.9%	2,520	3.1%	-40.1%
Fiat	501	1.3%	484	1.4%	3.5%	1,059	1.3%	1,108	1.4%	-4.4%
Citroen	406	1.1%	853	2.4%	-52.4%	809	1.0%	1,743	2.2%	-53.6%
BYD	367	1.0%	159	0.4%	130.8%	767	1.0%	252	0.3%	204.4%
Mitsubishi	251	0.7%	246	0.7%	2.0%	492	0.6%	621	0.8%	-20.8%
Suzuki	218	0.6%	214	0.6%	1.9%	430	0.5%	502	0.6%	-14.3%
ABARTH	213	0.6%	155	0.4%	37.4%	412	0.5%	291	0.4%	41.6%
Alfa Romeo	160	0.4%	264	0.7%	-39.4%	303	0.4%	486	0.6%	-37.7%
Maserati	149	0.4%	133	0.4%	12.0%	338	0.4%	263	0.3%	28.5%
Ferrari	147	0.4%	146	0.4%	0.7%	352	0.4%	340	0.4%	3.5%
Chevrolet	93	0.2%	109	0.3%	-14.7%	167	0.2%	222	0.3%	-24.8%
Lamborghini	78	0.2%	58	0.2%	34.5%	187	0.2%	158	0.2%	18.4%
Hyundai	71	0.2%	60	0.2%	18.3%	255	0.3%	162	0.2%	57.4%
Cadillac	63	0.2%	76	0.2%	-17.1%	130	0.2%	201	0.3%	-35.3%
Jaguar	62	0.2%	56	0.2%	10.7%	205	0.3%	203	0.3%	1.0%
DS	61	0.2%	42	0.1%	45.2%	133	0.2%	181	0.2%	-26.5%
Bentley	60	0.2%	34	0.1%	76.5%	127	0.2%	101	0.1%	25.7%
Volvo Truck	58	0.2%	81	0.2%	-28.4%	128	0.2%	140	0.2%	-8.6%
Scania	52	0.1%	48	0.1%	8.3%	102	0.1%	85	0.1%	20.0%
BMW Alpina	51	0.1%	22	0.1%	131.8%	125	0.2%	45	0.1%	177.8%
Rolls Royce	34	0.1%	20	0.1%	70.0%	89	0.1%	62	0.1%	43.5%
Lotus	31	0.1%	1	0.0%	3000.0%	78	0.1%	6	0.0%	1200.0%
Aston Martin	30	0.1%	59	0.2%	-49.2%	84	0.1%	117	0.1%	-28.2%
Ford	19	0.1%	27	0.1%	-29.6%	40	0.0%	78	0.1%	-48.7%
McLaren	18	0.0%	11	0.0%	63.6%	42	0.1%	39	0.0%	7.7%
Others	689	1.8%	685	1.9%	0.6%	1,453	1.8%	1,658	2.1%	-12.4%
Total	37,827	100.0%	35,693	100.0%	6.0%	80,024	100.0%	80,123	100.0%	-0.1%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, February 2024

Mar 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in February decreased 19.2% y/y to 344.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2024 decreased 19.2% to 344,816 units. Sales with engine displacements above 660cc decreased 16% to 226,769 units. Vehicles with engine displacements below 660cc also decreased 24.8% to 118,047 units.
Total sales from January to February decreased 16% to 679,692 units.

Sales of new vehicles

	Feb. 2024	Feb. 2023	Y-o-Y	Jan.-Feb. 2024	Jan.-Feb. 2023	Y-o-Y
Non-mini vehicles	226,769	269,837	-16.0%	443,695	499,334	-11.1%
Mini Vehicles	118,047	156,889	-24.8%	235,997	309,730	-23.8%
Total	344,816	426,726	-19.2%	679,692	809,064	-16.0%

Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	96,021	42.3%	143,791	53.3%	-33.2%	199,996	45.1%	265,244	53.1%	-24.6%
Honda	33,157	14.6%	21,503	8.0%	54.2%	62,040	14.0%	38,781	7.8%	60.0%
Nissan	27,507	12.1%	25,289	9.4%	8.8%	51,346	11.6%	46,732	9.4%	9.9%
Suzuki	12,367	5.5%	11,270	4.2%	9.7%	23,368	5.3%	21,983	4.4%	6.3%
Mazda	9,353	4.1%	14,074	5.2%	-33.5%	16,586	3.7%	26,829	5.4%	-38.2%
Lexus	7,429	3.3%	9,525	3.5%	-22.0%	14,667	3.3%	15,808	3.2%	-7.2%
Subaru	7,035	3.1%	5,611	2.1%	25.4%	15,152	3.4%	13,155	2.6%	15.2%
Isuzu	5,274	2.3%	5,626	2.1%	-6.3%	9,379	2.1%	9,747	2.0%	-3.8%
Mitsubishi	3,816	1.7%	3,786	1.4%	0.8%	6,640	1.5%	7,872	1.6%	-15.7%
Hino	3,221	1.4%	3,290	1.2%	-2.1%	5,768	1.3%	5,933	1.2%	-2.8%
Mitsubishi Fuso	2,518	1.1%	2,620	1.0%	-3.9%	4,533	1.0%	4,584	0.9%	-1.1%
UD Trucks	708	0.3%	757	0.3%	-6.5%	1,221	0.3%	1,435	0.3%	-14.9%
Daihatsu	412	0.2%	3,486	1.3%	-88.2%	1,309	0.3%	6,423	1.3%	-79.6%
Others	17,951	7.9%	19,209	7.1%	-6.5%	31,690	7.1%	34,808	7.0%	-9.0%
Total	226,769	100.0%	269,837	100.0%	-16.0%	443,695	100.0%	499,334	100.0%	-11.1%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Feb.	Share	Feb.	Share	Y-o-Y
Suzuki	53,058	44.9%	46,273	29.5%	14.7%	98,767	41.9%	91,327	29.5%	8.1%
Honda	23,982	20.3%	28,388	18.1%	-15.5%	48,502	20.6%	56,130	18.1%	-13.6%
Nissan	20,068	17.0%	19,370	12.3%	3.6%	37,270	15.8%	37,160	12.0%	0.3%
Daihatsu	9,399	8.0%	51,131	32.6%	-81.6%	28,744	12.2%	102,350	33.0%	-71.9%
Mitsubishi	7,360	6.2%	4,471	2.8%	64.6%	13,489	5.7%	8,490	2.7%	58.9%
Mazda	3,510	3.0%	3,180	2.0%	10.4%	6,754	2.9%	6,244	2.0%	8.2%
Toyota	488	0.4%	2,505	1.6%	-80.5%	1,696	0.7%	4,978	1.6%	-65.9%
Subaru	175	0.1%	1,569	1.0%	-88.8%	699	0.3%	3,038	1.0%	-77.0%
Others	7	0.0%	2	0.0%	250.0%	76	0.0%	13	0.0%	484.6%
Total	118,047	100.0%	156,889	100.0%	-24.8%	235,997	100.0%	309,730	100.0%	-23.8%

Source: Japan Light Motor Vehicle and Motorcycle Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	87,729	43.3%	127,618	53.9%	-31.3%	180,435	45.6%	234,585	53.4%	-23.1%
Honda	33,157	16.4%	21,503	9.1%	54.2%	62,040	15.7%	38,781	8.8%	60.0%
Nissan	24,062	11.9%	21,291	9.0%	13.0%	44,998	11.4%	39,916	9.1%	12.7%
Suzuki	12,367	6.1%	11,270	4.8%	9.7%	23,368	5.9%	21,983	5.0%	6.3%
Mazda	9,065	4.5%	13,613	5.8%	-33.4%	16,008	4.0%	25,987	5.9%	-38.4%
Lexus	7,429	3.7%	9,525	4.0%	-22.0%	14,667	3.7%	15,808	3.6%	-7.2%
Subaru	7,035	3.5%	5,611	2.4%	25.4%	15,152	3.8%	13,155	3.0%	15.2%
Mitsubishi	3,589	1.8%	3,786	1.6%	-5.2%	6,411	1.6%	7,872	1.8%	-18.6%
Daihatsu	401	0.2%	3,449	1.5%	-88.4%	1,274	0.3%	6,358	1.4%	-80.0%
Others	17,806	8.8%	19,038	8.0%	-6.5%	31,449	7.9%	34,514	7.9%	-8.9%
Total	202,640	100.0%	236,704	100.0%	-14.4%	395,802	100.0%	438,959	100.0%	-9.8%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	64,541	44.1%	81,281	52.3%	-20.6%
Honda	20,743	14.2%	9,322	6.0%	122.5%
Nissan	17,162	11.7%	14,675	9.5%	16.9%
Mazda	7,949	5.4%	11,984	7.7%	-33.7%
Lexus	7,429	5.1%	9,525	6.1%	-22.0%
Subaru	6,975	4.8%	5,366	3.5%	30.0%
Mitsubishi	3,169	2.2%	3,142	2.0%	0.9%
Suzuki	990	0.7%	1,478	1.0%	-33.0%
Daihatsu	0	0.0%	9	0.0%	-100.0%
Others	17,231	11.8%	18,492	11.9%	-6.8%
Total	146,189	100.0%	155,274	100.0%	-5.9%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	23,188	41.1%	46,337	56.9%	-50.0%
Honda	12,414	22.0%	12,181	15.0%	1.9%
Suzuki	11,377	20.2%	9,792	12.0%	16.2%
Nissan	6,900	12.2%	6,616	8.1%	4.3%
Mazda	1,116	2.0%	1,629	2.0%	-31.5%
Mitsubishi	420	0.7%	644	0.8%	-34.8%
Daihatsu	401	0.7%	3,440	4.2%	-88.3%
Subaru	60	0.1%	245	0.3%	-75.5%
Others	575	1.0%	546	0.7%	5.3%
Total	56,451	100.0%	81,430	100.0%	-30.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	8,032	34.7%	15,962	49.2%	-49.7%	18,967	41.1%	30,258	51.2%	-37.3%
Isuzu	5,089	22.0%	5,476	16.9%	-7.1%	9,055	19.6%	9,476	16.0%	-4.4%
Nissan	3,396	14.7%	3,904	12.0%	-13.0%	6,253	13.5%	6,689	11.3%	-6.5%
Hino	3,041	13.1%	3,240	10.0%	-6.1%	5,493	11.9%	5,818	9.8%	-5.6%
Mitsubishi Fuso	2,287	9.9%	2,447	7.5%	-6.5%	4,180	9.1%	4,300	7.3%	-2.8%
UD Trucks	708	3.1%	757	2.3%	-6.5%	1,221	2.6%	1,435	2.4%	-14.9%
Mazda	288	1.2%	461	1.4%	-37.5%	578	1.3%	842	1.4%	-31.4%
Mitsubishi	227	1.0%	0	0.0%	-%	229	0.5%	0	0.0%	-%
Daihatsu	11	0.0%	37	0.1%	-70.3%	35	0.1%	65	0.1%	-46.2%
Others	80	0.3%	152	0.5%	-47.4%	156	0.3%	258	0.4%	-39.5%
Total	23,159	100.0%	32,436	100.0%	-28.6%	46,167	100.0%	59,141	100.0%	-21.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Isuzu	4,399	40.3%	4,558	38.8%	-3.5%
Hino	2,398	22.0%	2,298	19.5%	4.4%
Mitsubishi Fuso	1,520	13.9%	1,257	10.7%	20.9%
Toyota	1,204	11.0%	2,332	19.8%	-48.4%
UD Trucks	704	6.4%	754	6.4%	-6.6%
Nissan	344	3.1%	371	3.2%	-7.3%
Mitsubishi	227	2.1%	0	0.0%	-%
Mazda	47	0.4%	39	0.3%	20.5%
Others	80	0.7%	152	1.3%	-47.4%
Total	10,923	100.0%	11,761	100.0%	-7.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y
Toyota	6,828	55.8%	13,630	65.9%	-49.9%
Nissan	3,052	24.9%	3,533	17.1%	-13.6%
Mitsubishi Fuso	767	6.3%	1,190	5.8%	-35.5%
Isuzu	690	5.6%	918	4.4%	-24.8%
Hino	643	5.3%	942	4.6%	-31.7%
Mazda	241	2.0%	422	2.0%	-42.9%
Daihatsu	11	0.1%	37	0.2%	-70.3%
UD Trucks	4	0.0%	3	0.0%	33.3%
Total	12,236	100.0%	20,675	100.0%	-40.8%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brands	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Toyota	260	26.8%	211	30.3%	23.2%	594	34.4%	401	32.5%	48.1%
Mitsubishi Fuso	231	23.8%	173	24.8%	33.5%	353	20.5%	284	23.0%	24.3%
Isuzu	185	19.1%	150	21.5%	23.3%	324	18.8%	271	22.0%	19.6%
Hino	180	18.6%	50	7.2%	260.0%	275	15.9%	115	9.3%	139.1%
Nissan	49	5.1%	94	13.5%	-47.9%	95	5.5%	127	10.3%	-25.2%
Others	65	6.7%	19	2.7%	242.1%	85	4.9%	36	2.9%	136.1%
Total	970	100.0%	697	100.0%	39.2%	1,726	100.0%	1,234	100.0%	39.9%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Feb. 2024	Feb. 2023	Y-o-Y	Jan.-Feb. 2024	Jan.-Feb. 2023	Y-o-Y
1	Honda	N BOX	16,542	19,652	-15.8%	33,988	39,444	-13.8%
2	Suzuki	Suzuki Spacia	15,742	11,213	40.4%	27,712	22,805	21.5%
3	Toyota	Corolla	14,841	14,738	0.7%	27,325	29,201	-6.4%
4	Toyota	Yaris	12,495	15,760	-20.7%	24,551	30,532	-19.6%
5	Nissan	Note	10,010	10,709	-6.5%	18,512	20,584	-10.1%
6	Toyota	Prius	9,190	7,681	19.6%	17,740	10,895	62.8%
7	Suzuki	HUSTLER	8,990	5,611	60.2%	17,201	12,791	34.5%
8	Toyota	Sienta	8,613	11,767	-26.8%	18,423	22,805	-19.2%
9	Nissan	Roox	7,882	9,140	-13.8%	14,825	17,096	-13.3%
10	Suzuki	Wagon R	7,603	7,299	4.2%	13,586	14,456	-6.0%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y	2024		2023		Y-o-Y
Brand	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
Mercedes-Benz	4,197	17.6%	3,673	15.1%	14.3%	7,546	17.9%	7,370	16.6%	2.4%
VW	2,455	10.3%	1,869	7.7%	31.4%	4,175	9.9%	3,654	8.2%	14.3%
Audi	2,005	8.4%	1,924	7.9%	4.2%	3,147	7.5%	3,893	8.8%	-19.2%
BMW	1,831	7.7%	3,075	12.6%	-40.5%	3,368	8.0%	4,623	10.4%	-27.1%
Nissan	1,649	6.9%	1,344	5.5%	22.7%	2,964	7.0%	2,399	5.4%	23.6%
Mazda	1,515	6.3%	847	3.5%	78.9%	1,780	4.2%	1,835	4.1%	-3.0%
Toyota	1,227	5.1%	2,440	10.0%	-49.7%	3,065	7.3%	4,534	10.2%	-32.4%
Honda	1,191	5.0%	47	0.2%	2434.0%	2,210	5.2%	126	0.3%	1654.0%
BMW MINI	1,073	4.5%	1,125	4.6%	-4.6%	2,148	5.1%	2,124	4.8%	1.1%
Volvo	932	3.9%	1,413	5.8%	-34.0%	1,492	3.5%	2,289	5.2%	-34.8%
Porsche	817	3.4%	760	3.1%	7.5%	1,579	3.7%	1,264	2.8%	24.9%
Land Rover	700	2.9%	440	1.8%	59.1%	1,327	3.1%	946	2.1%	40.3%
Jeep	662	2.8%	840	3.5%	-21.2%	1,105	2.6%	1,602	3.6%	-31.0%
Renault	633	2.7%	725	3.0%	-12.7%	1,077	2.6%	1,333	3.0%	-19.2%
Peugeot	486	2.0%	631	2.6%	-23.0%	789	1.9%	1,417	3.2%	-44.3%
Fiat	304	1.3%	295	1.2%	3.1%	558	1.3%	624	1.4%	-10.6%
Citroen	255	1.1%	535	2.2%	-52.3%	403	1.0%	890	2.0%	-54.7%
Mitsubishi	234	1.0%	227	0.9%	3.1%	241	0.6%	375	0.8%	-35.7%
BYD	183	0.8%	56	0.2%	226.8%	400	0.9%	93	0.2%	330.1%
Ferrari	131	0.5%	104	0.4%	26.0%	205	0.5%	194	0.4%	5.7%
ABARTH	116	0.5%	66	0.3%	75.8%	199	0.5%	136	0.3%	46.3%
Hyundai	113	0.5%	70	0.3%	61.4%	184	0.4%	102	0.2%	80.4%
Suzuki	100	0.4%	180	0.7%	-44.4%	212	0.5%	288	0.6%	-26.4%
Maserati	96	0.4%	79	0.3%	21.5%	189	0.4%	130	0.3%	45.4%
Jaguar	69	0.3%	53	0.2%	30.2%	143	0.3%	147	0.3%	-2.7%
Alfa Romeo	68	0.3%	104	0.4%	-34.6%	143	0.3%	222	0.5%	-35.6%
Lamborghini	64	0.3%	69	0.3%	-7.2%	109	0.3%	100	0.2%	9.0%
Bentley	48	0.2%	34	0.1%	41.2%	67	0.2%	67	0.2%	0.0%
Chevrolet	45	0.2%	59	0.2%	-23.7%	74	0.2%	113	0.3%	-34.5%
BMW Alpina	43	0.2%	18	0.1%	138.9%	74	0.2%	23	0.1%	221.7%
DS	39	0.2%	113	0.5%	-65.5%	72	0.2%	139	0.3%	-48.2%
Cadillac	37	0.2%	74	0.3%	-50.0%	67	0.2%	125	0.3%	-46.4%
Volvo Truck	36	0.2%	49	0.2%	-26.5%	70	0.2%	59	0.1%	18.6%
Aston Martin	25	0.1%	28	0.1%	-10.7%	54	0.1%	58	0.1%	-6.9%
Rolls Royce	22	0.1%	24	0.1%	-8.3%	55	0.1%	42	0.1%	31.0%
Scania	21	0.1%	19	0.1%	10.5%	50	0.1%	37	0.1%	35.1%
Lotus	20	0.1%	-	-%	-%	47	0.1%	5	0.0%	840.0%
Ford	13	0.1%	33	0.1%	-60.6%	21	0.0%	51	0.1%	-58.8%
Daihatsu	11	0.0%	37	0.2%	-70.3%	35	0.1%	65	0.1%	-46.2%
Dodge	11	0.0%	29	0.1%	-62.1%	20	0.0%	47	0.1%	-57.4%
Others	401	1.7%	823	3.4%	-51.3%	733	1.7%	889	2.0%	-17.5%
Total	23,878	100.0%	24,331	100.0%	-1.9%	42,197	100.0%	44,430	100.0%	-5.0%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

Flash report, January 2024

Feb 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in January decreased 12.4% y/y to 334.8K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2024 decreased 12.4% to 334,838 units.
Sales with engine displacements above 660cc decreased by 5.5% to 216,926 units.Sales of vehicles with engine displacements below 660cc also decreased by 22.9% to 117,912 units.

Sales of new vehicles

	Jan. 2024	Jan. 2023	Y-o-Y
Non-mini vehicles	216,926	229,497	-5.5%
Mini Vehicles	117,912	152,841	-22.9%
Total	334,838	382,338	-12.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	103,975	47.9%	121,453	52.9%	-14.4%
Honda	28,883	13.3%	17,278	7.5%	67.2%
Nissan	23,839	11.0%	21,443	9.3%	11.2%
Suzuki	11,001	5.1%	10,713	4.7%	2.7%
Subaru	8,117	3.7%	7,544	3.3%	7.6%
Lexus	7,238	3.3%	6,283	2.7%	15.2%
Mazda	7,233	3.3%	12,755	5.6%	-43.3%
Isuzu	4,105	1.9%	4,121	1.8%	-0.4%
Mitsubishi	2,824	1.3%	4,086	1.8%	-30.9%
Hino	2,547	1.2%	2,643	1.2%	-3.6%
Mitsubishi Fuso	2,015	0.9%	1,964	0.9%	2.6%
Daihatsu	897	0.4%	2,937	1.3%	-69.5%
UD Trucks	513	0.2%	678	0.3%	-24.3%
Others	13,739	6.3%	15,599	6.8%	-11.9%
Total	216,926	100.0%	229,497	100.0%	-5.5%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Suzuki	45,709	38.8%	45,054	29.50%	1.5%
Honda	24,520	20.8%	27,742	18.20%	-11.6%
Daihatsu	19,346	16.4%	51,219	33.50%	-62.2%
Nissan	17,202	14.6%	17,790	11.60%	-3.3%
Mitsubishi	6,130	5.2%	4,019	2.60%	52.5%
Mazda	3,244	2.8%	3,064	2.00%	5.9%
Toyota	1,208	1.0%	2,473	1.60%	-51.2%
Subaru	524	0.4%	1,469	1.00%	-64.3%
Others	29	0.0%	11	0.00%	163.6%
Total	117,912	100.0%	152,841	100.00%	-22.9%

Source: Japan Mini Vehicles Association

Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	92,706	48.0%	106,967	52.9%	-13.3%
Honda	28,883	15.0%	17,278	8.5%	67.2%
Nissan	20,936	10.8%	18,625	9.2%	12.4%
Suzuki	11,001	5.7%	10,713	5.3%	2.7%
Subaru	8,117	4.2%	7,544	3.7%	7.6%
Lexus	7,238	3.7%	6,283	3.1%	15.2%
Mazda	6,943	3.6%	12,374	6.1%	-43.9%
Mitsubishi	2,822	1.5%	4,086	2.0%	-30.9%
Daihatsu	873	0.5%	2,909	1.4%	-70.0%
Others	13,643	7.1%	15,476	7.7%	-11.8%
Total	193,162	100.0%	202,255	100.0%	-4.5%

Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	65,385	48.1%	65,098	50.4%	0.4%
Honda	18,700	13.8%	7,649	5.9%	144.5%
Nissan	14,799	10.9%	12,537	9.7%	18.0%
Subaru	8,004	5.9%	7,307	5.7%	9.5%
Lexus	7,238	5.3%	6,283	4.9%	15.2%
Mazda	5,324	3.9%	10,370	8.0%	-48.7%
Mitsubishi	2,405	1.8%	3,609	2.8%	-33.4%
Suzuki	936	0.7%	1,284	1.0%	-27.1%
Daihatsu	7	0.0%	4	0.0%	75.0%
Others	13,168	9.7%	14,927	11.6%	-11.8%
Total	135,966	100.0%	129,068	100.0%	5.3%

Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	27,321	47.8%	41,869	57.2%	-34.7%
Honda	10,183	17.8%	9,629	13.2%	5.8%
Suzuki	10,065	17.6%	9,429	12.9%	6.7%
Nissan	6,137	10.7%	6,088	8.3%	0.8%
Mazda	1,619	2.8%	2,004	2.7%	-19.2%
Daihatsu	866	1.5%	2,905	4.0%	-70.2%
Mitsubishi	417	0.7%	477	0.7%	-12.6%
Subaru	113	0.2%	237	0.3%	-52.3%
Others	475	0.8%	549	0.8%	-13.5%
Total	57,196	100.0%	73,187	100.0%	-21.8%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	10,935	47.5%	14,296	53.5%	-23.5%
Isuzu	3,966	17.2%	4,000	15.0%	-0.8%
Nissan	2,857	12.4%	2,785	10.4%	2.6%
Hino	2,452	10.7%	2,578	9.7%	-4.9%
Mitsubishi Fuso	1,893	8.2%	1,853	6.9%	2.2%
UD Trucks	513	2.2%	678	2.5%	-24.3%
Mazda	290	1.3%	381	1.4%	-23.9%
Daihatsu	24	0.1%	28	0.1%	-14.3%
Mitsubishi	2	0.0%	0	0.0%	-%
Others	76	0.3%	106	0.4%	-28.3%
Total	23,008	100.0%	26,705	100.0%	-13.8%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Isuzu	3,282	36.3%	3,354	36.2%	-2.1%
Hino	1,951	21.6%	1,802	19.5%	8.3%
Toyota	1,482	16.4%	1,996	21.6%	-25.8%
Mitsubishi Fuso	1,395	15.4%	1,013	10.9%	37.7%
UD Trucks	510	5.6%	671	7.3%	-24.0%
Nissan	317	3.5%	286	3.1%	10.8%
Mazda	36	0.4%	27	0.3%	33.3%
Mitsubishi	2	0.0%	0	0.0%	-%
Others	76	0.8%	106	1.1%	-28.3%
Total	9,051	100.0%	9,255	100.0%	-2.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	9,453	67.7%	12,300	70.5%	-23.1%
Nissan	2,540	18.2%	2,499	14.3%	1.6%
Isuzu	684	4.9%	646	3.7%	5.9%
Hino	501	3.6%	776	4.4%	-35.4%
Mitsubishi Fuso	498	3.6%	840	4.8%	-40.7%
Mazda	254	1.8%	354	2.0%	-28.2%
Daihatsu	24	0.2%	28	0.2%	-14.3%
UD Trucks	3	0.0%	7	0.0%	-57.1%
Total	13,957	100.0%	17,450	100.0%	-20.0%

Breakdown of Non-mini vehicles by vehicle type : Buses

Brands	2024		2023		Y-o-Y
Brands	Jan.	Share	Jan.	Share	Y-o-Y
Toyota	334	44.2%	190	35.4%	75.8%
Isuzu	139	18.4%	121	22.5%	14.9%
Mitsubishi Fuso	122	16.1%	111	20.7%	9.9%
Hino	95	12.6%	65	12.1%	46.2%
Nissan	46	6.1%	33	6.1%	39.4%
Others	20	2.6%	17	3.2%	17.6%
Total	756	100.0%	537	100.0%	40.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

-	Maker/Brand	Model	Jan. 2024	Jan. 2023	Y-o-Y
1	Honda	N BOX	17,446	19,792	-11.9%
2	Toyota	Corolla	12,484	14,463	-13.7%
3	Toyota	Yaris	12,056	14,772	-18.4%
4	Suzuki	Suzuki Spacia	11,970	11,592	3.3%
5	Toyota	Sienta	9,810	11,038	-11.1%
6	Toyota	Prius	8,550	3,214	166.0%
7	Nissan	Note	8,502	9,875	-13.9%
8	Suzuki	HUSTLER	8,211	7,180	14.4%
9	Honda	Vezel	7,458	2,917	155.7%
10	Daihatsu	Hijet	7,124	15,006	-52.5%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Registrations of new imported cars (Including Japanese makers)

Brand	2024		2023		Y-o-Y
Brand	Jan.	Share	Jan.	Share	Y-o-Y
Mercedes-Benz	3,349	18.3%	3,697	18.4%	-9.4%
Toyota	1,838	10.0%	2,094	10.4%	-12.2%
VW	1,720	9.4%	1,785	8.9%	-3.6%
BMW	1,537	8.4%	1,548	7.7%	-0.7%
Nissan	1,315	7.2%	1,055	5.2%	24.6%
Audi	1,142	6.2%	1,969	9.8%	-42.0%
BMW MINI	1,075	5.9%	999	5.0%	7.6%
Honda	1,019	5.6%	79	0.4%	1189.9%
Porsche	762	4.2%	504	2.5%	51.2%
Land Rover	627	3.4%	506	2.5%	23.9%
Volvo	560	3.1%	876	4.4%	-36.1%
Renault	444	2.4%	608	3.0%	-27.0%
Jeep	443	2.4%	762	3.8%	-41.9%
Peugeot	303	1.7%	786	3.9%	-61.5%
Mazda	265	1.4%	988	4.9%	-73.2%
Fiat	254	1.4%	329	1.6%	-22.8%
BYD	217	1.2%	37	0.2%	486.5%
Citroen	148	0.8%	355	1.8%	-58.3%
Suzuki	112	0.6%	108	0.5%	3.7%
Maserati	93	0.5%	51	0.3%	82.4%
ABARTH	83	0.5%	70	0.3%	18.6%
Alfa Romeo	75	0.4%	118	0.6%	-36.4%
Jaguar	74	0.4%	94	0.5%	-21.3%
Ferrari	74	0.4%	90	0.4%	-17.8%
Hyundai	71	0.4%	32	0.2%	121.9%
Lamborghini	45	0.2%	31	0.2%	45.2%
Volvo Truck	34	0.2%	10	0.0%	240.0%
DS	33	0.2%	26	0.1%	26.9%
Rolls Royce	33	0.2%	18	0.1%	83.3%
BMW Alpina	31	0.2%	5	0.0%	520.0%
Cadillac	30	0.2%	51	0.3%	-41.2%
Chevrolet	29	0.2%	54	0.3%	-46.3%
Aston Martin	29	0.2%	30	0.1%	-3.3%
Scania	29	0.2%	18	0.1%	61.1%
Lotus	27	0.1%	5	0.0%	440.0%
Daihatsu	24	0.1%	28	0.1%	-14.3%
Bentley	19	0.1%	33	0.2%	-42.4%
McLaren	15	0.1%	18	0.1%	-16.7%
Others	341	1.9%	232	1.2%	47.0%
Total	18,319	100.0%	20,099	100.0%	-8.9%

Source: Japan Automobile Importers Association (JAIA)

2020 2021 2022 2023 2024 2025

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