Japan - Automotive Sales volume, 2024

*The number of units listed is the number at the time of the announcement.


Flash report, Automotive sales volume, 2024

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, December 2024

Jan 6, 2025

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in December decreased 9.1% y/y to 329.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in December 2024 decreased 9.1% to 329,786 units. Sales with engine displacements above 660cc decreased 9.3% to 210,746 units. Vehicles with engine displacements below 660cc also decreased 8.8% to 119,040 units.
Total sales from January to December decreased 7.5% to 4,421,494 units.

Sales of new vehicles
  Dec. 2024 Dec. 2023 Y-o-Y Jan.-Dec. 2024 Jan.-Dec. 2023 Y-o-Y
Non-mini vehicles 210,746 232,320 -9.3% 2,863,626 3,034,167 -5.6%
Mini Vehicles 119,040 130,519 -8.8% 1,557,868 1,744,919 -10.7%
Total 329,786 362,839 -9.1% 4,421,494 4,779,086 -7.5%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Jan.-Dec. Share Jan.-Dec. Share
Toyota 95,072 45.1% 107,892 46.4% -11.9% 1,339,108 46.8% 1,548,594 51.0% -13.5%
Honda 25,034 11.9% 27,778 12.0% -9.9% 380,099 13.3% 275,722 9.1% 37.9%
Nissan 18,955 9.0% 19,703 8.5% -3.8% 286,723 10.0% 291,046 9.6% -1.5%
Suzuki 9,403 4.5% 8,607 3.7% 9.2% 131,861 4.6% 118,860 3.9% 10.9%
Mazda 7,704 3.7% 8,724 3.8% -11.7% 103,952 3.6% 142,559 4.7% -27.1%
Isuzu 6,598 3.1% 5,150 2.2% 28.1% 67,832 2.4% 64,590 2.1% 5.0%
Subaru 6,326 3.0% 9,729 4.2% -35.0% 91,632 3.2% 89,798 3.0% 2.0%
Mitsubishi 4,357 2.1% 3,063 1.3% 42.2% 45,519 1.6% 45,876 1.5% -0.8%
Lexus 4,266 2.0% 5,024 2.2% -15.1% 86,071 3.0% 94,645 3.1% -9.1%
Mitsubishi Fuso 3,699 1.8% 4,050 1.7% -8.7% 34,853 1.2% 37,685 1.2% -7.5%
Hino 3,267 1.6% 2,904 1.3% 12.5% 41,859 1.5% 37,756 1.2% 10.9%
Daihatsu 1,466 0.7% 1,849 0.8% -20.7% 16,449 0.6% 28,579 0.9% -42.4%
UD Trucks 1,116 0.5% 856 0.4% 30.4% 10,466 0.4% 10,128 0.3% 3.3%
Others 23,483 11.1% 26,991 11.6% -13.0% 227,202 7.9% 248,329 8.2% -8.5%
Total 210,746 100.0% 232,320 100.0% -9.3% 2,863,626 100.0% 3,034,167 100.0% -5.6%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Dec. Share Dec. Share
Suzuki 43,167 36.3% 38,178 29.3% 13.1% 589,924 37.9% 531,707 30.5% 10.9%
Daihatsu 31,575 26.5% 41,067 31.5% -23.1% 350,186 22.5% 565,928 32.4% -38.1%
Honda 20,791 17.5% 26,187 20.1% -20.6% 288,315 18.5% 318,563 18.3% -9.5%
Nissan 12,541 10.5% 14,155 10.8% -11.4% 188,846 12.1% 189,627 10.9% -0.4%
Mitsubishi 5,610 4.7% 5,663 4.3% -0.9% 73,961 4.7% 57,849 3.3% 27.9%
Mazda 3,037 2.6% 1,872 1.4% 62.2% 38,013 2.4% 35,305 2.0% 7.7%
Toyota 1,152 1.0% 2,226 1.7% -48.2% 16,473 1.1% 29,511 1.7% -44.2%
Subaru 1,156 1.0% 1,136 0.9% 1.8% 11,890 0.8% 16,204 0.9% -26.6%
Others 11 0.0% 35 0.0% -68.6% 260 0.0% 225 0.0% 15.6%
Total 119,040 100.0% 130,519 100.0% -8.8% 1,557,868 100.0% 1,744,919 100.0% -10.7%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Jan.-Dec. Share Jan.-Dec. Share
Toyota 87,649 47.5% 92,807 46.3% -5.6% 1,201,723 47.6% 1,365,763 51.5% -12.0%
Honda 25,034 13.6% 27,778 13.8% -9.9% 380,099 15.1% 275,722 10.4% 37.9%
Nissan 15,685 8.5% 16,643 8.3% -5.8% 248,237 9.8% 248,394 9.4% -0.1%
Suzuki 9,403 5.1% 8,607 4.3% 9.2% 131,861 5.2% 118,860 4.5% 10.9%
Mazda 7,490 4.1% 8,337 4.2% -10.2% 100,387 4.0% 137,513 5.2% -27.0%
Subaru 6,326 3.4% 9,729 4.8% -35.0% 91,632 3.6% 89,798 3.4% 2.0%
Lexus 4,266 2.3% 5,024 2.5% -15.1% 86,071 3.4% 94,645 3.6% -9.1%
Mitsubishi 4,013 2.2% 3,063 1.5% 31.0% 41,848 1.7% 45,876 1.7% -8.8%
Daihatsu 1,451 0.8% 1,785 0.9% -18.7% 15,729 0.6% 28,091 1.1% -44.0%
Others 23,321 12.6% 26,857 13.4% -13.2% 225,518 8.9% 246,735 9.3% -8.6%
Total 184,638 100.0% 200,630 100.0% -8.0% 2,523,105 100.0% 2,651,397 100.0% -4.8%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Dec. Share Dec. Share
Toyota 59,722 44.9% 55,478 40.9% 7.6%
Honda 17,171 12.9% 17,204 12.7% -0.2%
Nissan 10,863 8.2% 12,094 8.9% -10.2%
Subaru 6,160 4.6% 9,343 6.9% -34.1%
Mazda 5,712 4.3% 6,751 5.0% -15.4%
Lexus 4,266 3.2% 5,024 3.7% -15.1%
Mitsubishi 3,717 2.8% 2,594 1.9% 43.3%
Suzuki 2,234 1.7% 827 0.6% 170.1%
Daihatsu 0 0.0% 8 0.0% -100.0%
Others 23,032 17.3% 26,163 19.3% -12.0%
Total 132,877 100.0% 135,486 100.0% -1.9%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Dec. Share Dec. Share
Toyota 27,927 54.0% 37,329 57.3% -25.2%
Honda 7,863 15.2% 10,574 16.2% -25.6%
Suzuki 7,169 13.9% 7,780 11.9% -7.9%
Nissan 4,822 9.3% 4,549 7.0% 6.0%
Mazda 1,778 3.4% 1,586 2.4% 12.1%
Daihatsu 1,451 2.8% 1,777 2.7% -18.3%
Mitsubishi 296 0.6% 469 0.7% -36.9%
Subaru 166 0.3% 386 0.6% -57.0%
Others 289 0.6% 694 1.1% -58.4%
Total 51,761 100.0% 65,144 100.0% -20.5%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Jan.-Dec. Share Jan.-Dec. Share
Toyota 7,266 28.6% 14,717 47.9% -50.6% 133,442 40.4% 179,251 47.9% -25.6%
Isuzu 6,478 25.5% 5,052 16.4% 28.2% 66,298 20.1% 63,383 16.9% 4.6%
Mitsubishi Fuso 3,411 13.4% 3,798 12.3% -10.2% 32,427 9.8% 35,516 9.5% -8.7%
Nissan 3,241 12.8% 2,950 9.6% 9.9% 38,064 11.5% 42,126 11.3% -9.6%
Hino 3,152 12.4% 2,811 9.1% 12.1% 40,267 12.2% 36,900 9.9% 9.1%
UD Trucks 1,116 4.4% 856 2.8% 30.4% 10,466 3.2% 10,128 2.7% 3.3%
Mitsubishi 344 1.4% 0 0.0% -% 3,671 1.1% 0 0.0% -%
Mazda 214 0.8% 387 1.3% -44.7% 3,565 1.1% 5,046 1.3% -29.3%
Daihatsu 15 0.1% 64 0.2% -76.6% 720 0.2% 488 0.1% 47.5%
Others 139 0.5% 121 0.4% 14.9% 1,504 0.5% 1,522 0.4% -1.2%
Total 25,376 100.0% 30,756 100.0% -17.5% 330,424 100.0% 374,360 100.0% -11.7%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Dec. Share Dec. Share
Isuzu 5,561 43.3% 4,141 34.5% 34.3%
Hino 2,528 19.7% 2,371 19.7% 6.6%
Mitsubishi Fuso 2,407 18.8% 2,698 22.5% -10.8%
UD Trucks 1,114 8.7% 850 7.1% 31.1%
Toyota 473 3.7% 1,617 13.5% -70.7%
Mitsubishi 344 2.7% 0 0.0% -%
Nissan 236 1.8% 179 1.5% 31.8%
Mazda 31 0.2% 36 0.3% -13.9%
Others 139 1.1% 121 1.0% 14.9%
Total 12,833 100.0% 12,013 100.0% 6.8%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Dec. Share Dec. Share
Toyota 6,793 54.2% 13,100 69.9% -48.1%
Nissan 3,005 24.0% 2,771 14.8% 8.4%
Mitsubishi Fuso 1,004 8.0% 1,100 5.9% -8.7%
Isuzu 917 7.3% 911 4.9% 0.7%
Hino 624 5.0% 440 2.3% 41.8%
Mazda 183 1.5% 351 1.9% -47.9%
Daihatsu 15 0.1% 64 0.3% -76.6%
UD Trucks 2 0.0% 6 0.0% -66.7%
Total 12,543 100.0% 18,743 100.0% -33.1%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Jan.-Dec. Share Jan.-Dec. Share
Mitsubishi Fuso 288 39.3% 252 27.0% 14.3% 2,426 24.0% 2,169 25.8% 11.8%
Toyota 157 21.4% 368 39.4% -57.3% 3,943 39.1% 3,580 42.6% 10.1%
Isuzu 120 16.4% 98 10.5% 22.4% 1,534 15.2% 1,207 14.4% 27.1%
Hino 115 15.7% 93 10.0% 23.7% 1,592 15.8% 856 10.2% 86.0%
Nissan 29 4.0% 110 11.8% -73.6% 422 4.2% 526 6.3% -19.8%
Others 23 3.1% 13 1.4% 76.9% 180 1.8% 72 0.9% 150.0%
Total 732 100.0% 934 100.0% -21.6% 10,097 100.0% 8,410 100.0% 20.1%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Dec. 2024 Dec. 2023 Y-o-Y Jan.-Dec.
2024
Jan.-Dec.
2023
Y-o-Y
1 Honda N BOX 14,849 19,681 -24.6% 206,272 231,385 -10.9%
2 Suzuki Suzuki Spacia 12,940 11,571 11.8% 172,311 133,480 29.1%
3 Toyota Corolla 12,712 11,411 11.4% 166,955 154,870 7.8%
4 Toyota Yaris 15,244 14,255 6.9% 166,162 194,364 -14.5%
5 Daihatsu Hijet 7,478 13,303 -43.8% 130,689 165,730 -21.1%
6 Toyota Sienta 6,908 9,390 -26.4% 111,090 132,332 -16.1%
7 Nissan Note 6,476 5,994 8.0% 101,766 102,508 -0.7%
8 Daihatsu Tanto 9,618 11,792 -18.4% 93,759 159,392 -41.2%
9 Suzuki HUSTLER 6,820 6,411 6.4% 92,818 82,720 12.2%
10 Honda Freed 6,577 6,684 -1.6% 85,368 77,562 10.1%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association




Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Dec. Share Dec. Share Jan.-Dec. Share Jan.-Dec. Share
Mercedes-Benz 5,230 16.9% 5,654 16.9% -7.5% 53,195 16.6% 51,238 16.5% 3.8%
Honda 3,794 12.3% 1,793 5.4% 111.6% 45,107 14.1% 2,072 0.7% 2077.0%
BMW 3,971 12.9% 4,531 13.6% -12.4% 35,240 11.0% 34,501 11.1% 2.1%
VW 2,221 7.2% 3,717 11.1% -40.2% 22,779 7.1% 31,815 10.2% -28.4%
Audi 2,191 7.1% 3,078 9.2% -28.8% 21,415 6.7% 24,632 7.9% -13.1%
BMW MINI 2,658 8.6% 1,836 5.5% 44.8% 17,165 5.4% 17,796 5.7% -3.5%
Nissan 739 2.4% 1,390 4.2% -46.8% 14,354 4.5% 16,559 5.3% -13.3%
Toyota 416 1.3% 2,613 7.8% -84.1% 14,213 4.4% 31,104 10.0% -54.3%
Volvo 1,323 4.3% 989 3.0% 33.8% 12,331 3.8% 13,376 4.3% -7.8%
Mazda 655 2.1% 449 1.3% 45.9% 9,686 3.0% 10,179 3.3% -4.8%
Jeep 960 3.1% 953 2.9% 0.7% 9,633 3.0% 11,535 3.7% -16.5%
Porsche 579 1.9% 636 1.9% -9.0% 9,292 2.9% 8,002 2.6% 16.1%
Land Rover 861 2.8% 1,008 3.0% -14.6% 7,868 2.5% 9,102 2.9% -13.6%
Suzuki 1,417 4.6% 78 0.2% 1716.7% 5,819 1.8% 1,577 0.5% 269.0%
Peugeot 513 1.7% 638 1.9% -19.6% 5,306 1.7% 8,126 2.6% -34.7%
Renault 197 0.6% 404 1.2% -51.2% 4,609 1.4% 7,098 2.3% -35.1%
Fiat 410 1.3% 567 1.7% -27.7% 4,564 1.4% 4,825 1.5% -5.4%
Mitsubishi 344 1.1% 8 0.0% 4200.0% 3,688 1.1% 1,059 0.3% 248.3%
Citroen 231 0.7% 308 0.9% -25.0% 2,920 0.9% 5,109 1.6% -42.8%
BYD 249 0.8% 274 0.8% -9.1% 2,383 0.7% 1,511 0.5% 57.7%
ABARTH 125 0.4% 153 0.5% -18.3% 1,823 0.6% 1,466 0.5% 24.4%
Ferrari 111 0.4% 102 0.3% 8.8% 1,445 0.5% 1,395 0.4% 3.6%
Maserati 78 0.3% 209 0.6% -62.7% 1,103 0.3% 1,734 0.6% -36.4%
Alfa Romeo 108 0.3% 134 0.4% -19.4% 969 0.3% 1,671 0.5% -42.0%
Lamborghini 75 0.2% 107 0.3% -29.9% 821 0.3% 628 0.2% 30.7%
Daihatsu 15 0.0% 64 0.2% -76.6% 720 0.2% 488 0.2% 47.5%
Hyundai 57 0.2% 70 0.2% -18.6% 618 0.2% 492 0.2% 25.6%
Chevrolet 49 0.2% 54 0.2% -9.3% 587 0.2% 781 0.3% -24.8%
Jaguar 58 0.2% 70 0.2% -17.1% 578 0.2% 697 0.2% -17.1%
Bentley 74 0.2% 121 0.4% -38.8% 574 0.2% 727 0.2% -21.0%
Aston Martin 41 0.1% 46 0.1% -10.9% 522 0.2% 457 0.1% 14.2%
Volvo Truck 40 0.1% 42 0.1% -4.8% 511 0.2% 506 0.2% 1.0%
Scania 43 0.1% 42 0.1% 2.4% 474 0.1% 402 0.1% 17.9%
DS 31 0.1% 68 0.2% -54.4% 452 0.1% 951 0.3% -52.5%
Cadillac 48 0.2% 57 0.2% -15.8% 449 0.1% 576 0.2% -22.0%
BMW Alpina 45 0.1% 39 0.1% 15.4% 397 0.1% 320 0.1% 24.1%
Rolls Royce 44 0.1% 34 0.1% 29.4% 378 0.1% 236 0.1% 60.2%
Lotus 18 0.1% 19 0.1% -5.3% 335 0.1% 198 0.1% 69.2%
McLaren 36 0.1% 12 0.0% 200.0% 290 0.1% 177 0.1% 63.8%
Ford 22 0.1% 18 0.1% 22.2% 217 0.1% 299 0.1% -27.4%
Dodge 9 0.0% 7 0.0% 28.6% 126 0.0% 217 0.1% -41.9%
Others 777 2.5% 994 3.0% -21.8% 5,833 1.8% 5,733 1.8% 1.7%
Total 30,863 100.0% 33,386 100.0% -7.6% 320,789 100.0% 311,367 100.0% 3.0%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, November 2024

Dec 2, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in November decreased 5.2% y/y to 389.5K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in November 2024 decreased 5.2% to 389,529 units. Sales with engine displacements above 660cc decreased 2.0% to 249,842 units. Vehicles with engine displacements below 660cc also decreased 10.5% to 139,687 units.
Total sales from January to November decreased 7.3% to 4,091,708 units.

Sales of new vehicles
  Nov. 2024 Nov. 2023 Y-o-Y Jan.-Nov. 2024 Jan.-Nov. 2023 Y-o-Y
Non-mini vehicles 249,842 255,054 -2.0% 2,652,880 2,801,847 -5.3%
Mini Vehicles 139,687 156,035 -10.5% 1,438,828 1,614,400 -10.9%
Total 389,529 411,089 -5.2% 4,091,708 4,416,247 -7.3%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Jan.-Nov. Share Jan.-Nov. Share
Toyota 122,639 49.1% 130,279 51.1% -5.9% 1,244,036 46.9% 1,440,702 51.4% -13.7%
Honda 28,606 11.4% 29,721 11.7% -3.8% 355,065 13.4% 247,944 8.8% 43.2%
Nissan 23,879 9.6% 23,109 9.1% 3.3% 267,768 10.1% 271,343 9.7% -1.3%
Suzuki 11,908 4.8% 9,095 3.6% 30.9% 122,458 4.6% 110,253 3.9% 11.1%
Mazda 9,814 3.9% 10,560 4.1% -7.1% 96,248 3.6% 133,835 4.8% -28.1%
Subaru 7,925 3.2% 9,253 3.6% -14.4% 85,306 3.2% 80,069 2.9% 6.5%
Lexus 6,342 2.5% 6,883 2.7% -7.9% 81,805 3.1% 89,621 3.2% -8.7%
Isuzu 6,138 2.5% 4,322 1.7% 42.0% 61,234 2.3% 59,440 2.1% 3.0%
Mitsubishi 5,242 2.1% 3,231 1.3% 62.2% 41,162 1.6% 42,813 1.5% -3.9%
Hino 3,554 1.4% 2,637 1.0% 34.8% 38,592 1.5% 34,852 1.2% 10.7%
Mitsubishi Fuso 2,970 1.2% 3,022 1.2% -1.7% 31,154 1.2% 33,635 1.2% -7.4%
Daihatsu 1,488 0.6% 1,987 0.8% -25.1% 14,983 0.6% 26,730 1.0% -43.9%
UD Trucks 1,062 0.4% 766 0.3% 38.6% 9,350 0.4% 9,272 0.3% 0.8%
Others 18,275 7.3% 20,189 7.9% -9.5% 203,719 7.7% 221,338 7.9% -8.0%
Total 249,842 100.0% 255,054 100.0% -2.0% 2,652,880 100.0% 2,801,847 100.0% -5.3%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Nov. Share Nov. Share
Suzuki 48,726 34.9% 46,266 29.7% 5.3% 546,757 38.0% 493,529 30.6% 10.8%
Daihatsu 39,135 28.0% 53,053 34.0% -26.2% 318,611 22.1% 524,861 32.5% -39.3%
Honda 25,315 18.1% 28,544 18.3% -11.3% 267,524 18.6% 292,376 18.1% -8.5%
Nissan 14,268 10.2% 15,637 10.0% -8.8% 176,305 12.3% 175,472 10.9% 0.5%
Mitsubishi 6,234 4.5% 6,049 3.9% 3.1% 68,351 4.8% 52,186 3.2% 31.0%
Mazda 3,008 2.2% 2,686 1.7% 12.0% 34,976 2.4% 33,433 2.1% 4.6%
Subaru 1,511 1.1% 1,199 0.8% 26.0% 10,734 0.7% 15,068 0.9% -28.8%
Toyota 1,470 1.1% 2,569 1.6% -42.8% 15,321 1.1% 27,285 1.7% -43.8%
Others 20 0.0% 32 0.0% -37.5% 249 0.0% 190 0.0% 31.1%
Total 139,687 100.0% 156,035 100.0% -10.5% 1,438,828 100.0% 1,614,400 100.0% -10.9%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Jan.-Nov. Share Jan.-Nov. Share
Toyota 113,616 51.1% 114,653 51.1% -0.9% 1,114,074 47.6% 1,272,956 51.9% -12.5%
Honda 28,606 12.9% 29,721 13.2% -3.8% 355,065 15.2% 247,944 10.1% 43.2%
Nissan 19,961 9.0% 19,588 8.7% 1.9% 232,552 9.9% 231,751 9.5% 0.3%
Suzuki 11,908 5.4% 9,095 4.0% 30.9% 122,458 5.2% 110,253 4.5% 11.1%
Mazda 9,494 4.3% 10,157 4.5% -6.5% 92,897 4.0% 129,176 5.3% -28.1%
Subaru 7,925 3.6% 9,253 4.1% -14.4% 85,306 3.6% 80,069 3.3% 6.5%
Lexus 6,342 2.9% 6,883 3.1% -7.9% 81,805 3.5% 89,621 3.7% -8.7%
Mitsubishi 4,954 2.2% 3,231 1.4% 53.3% 37,835 1.6% 42,813 1.7% -11.6%
Daihatsu 1,466 0.7% 1,947 0.9% -24.7% 14,278 0.6% 26,306 1.1% -45.7%
Others 18,152 8.2% 20,058 8.9% -9.5% 202,197 8.6% 219,878 9.0% -8.0%
Total 222,424 100.0% 224,586 100.0% -1.0% 2,338,467 100.0% 2,450,767 100.0% -4.6%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Nov. Share Nov. Share
Toyota 78,063 49.3% 68,905 45.8% 13.3%
Honda 19,374 12.2% 20,014 13.3% -3.2%
Nissan 14,077 8.9% 13,796 9.2% 2.0%
Subaru 7,783 4.9% 8,780 5.8% -11.4%
Mazda 7,706 4.9% 8,674 5.8% -11.2%
Lexus 6,342 4.0% 6,883 4.6% -7.9%
Mitsubishi 4,575 2.9% 2,929 1.9% 56.2%
Suzuki 2,567 1.6% 835 0.6% 207.4%
Daihatsu 0 0.0% 10 0.0% -100.0%
Others 17,814 11.3% 19,469 13.0% -8.5%
Total 158,301 100.0% 150,295 100.0% 5.3%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Nov. Share Nov. Share
Toyota 35,553 55.4% 45,748 61.6% -22.3%
Suzuki 9,341 14.6% 8,260 11.1% 13.1%
Honda 9,232 14.4% 9,707 13.1% -4.9%
Nissan 5,884 9.2% 5,792 7.8% 1.6%
Mazda 1,788 2.8% 1,483 2.0% 20.6%
Daihatsu 1,466 2.3% 1,937 2.6% -24.3%
Mitsubishi 379 0.6% 302 0.4% 25.5%
Subaru 142 0.2% 473 0.6% -70.0%
Others 338 0.5% 589 0.8% -42.6%
Total 64,123 100.0% 74,291 100.0% -13.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Jan.-Nov. Share Jan.-Nov. Share
Toyota 8,846 33.1% 15,253 51.4% -42.0% 126,176 41.4% 164,534 47.9% -23.3%
Isuzu 6,005 22.5% 4,213 14.2% 42.5% 59,820 19.6% 58,331 17.0% 2.6%
Nissan 3,869 14.5% 3,478 11.7% 11.2% 34,823 11.4% 39,176 11.4% -11.1%
Hino 3,443 12.9% 2,569 8.6% 34.0% 37,115 12.2% 34,089 9.9% 8.9%
Mitsubishi Fuso 2,762 10.3% 2,852 9.6% -3.2% 29,016 9.5% 31,718 9.2% -8.5%
UD Trucks 1,062 4.0% 766 2.6% 38.6% 9,350 3.1% 9,272 2.7% 0.8%
Mazda 320 1.2% 403 1.4% -20.6% 3,351 1.1% 4,659 1.4% -28.1%
Mitsubishi 288 1.1% 0 0.0% -% 3,327 1.1% 0 0.0% -%
Daihatsu 22 0.1% 40 0.1% -45.0% 705 0.2% 424 0.1% 66.3%
Others 110 0.4% 128 0.4% -14.1% 1,365 0.4% 1,401 0.4% -2.6%
Total 26,727 100.0% 29,702 100.0% -10.0% 305,048 100.0% 343,604 100.0% -11.2%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Nov. Share Nov. Share
Isuzu 5,201 42.6% 3,394 31.8% 53.2%
Hino 2,835 23.2% 2,344 22.0% 20.9%
Mitsubishi Fuso 1,758 14.4% 2,000 18.7% -12.1%
UD Trucks 1,059 8.7% 753 7.1% 40.6%
Toyota 630 5.2% 1,742 16.3% -63.8%
Mitsubishi 288 2.4% 0 0.0% -%
Nissan 274 2.2% 273 2.6% 0.4%
Mazda 40 0.3% 33 0.3% 21.2%
Others 110 0.9% 128 1.2% -14.1%
Total 12,195 100.0% 10,667 100.0% 14.3%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Nov. Share Nov. Share
Toyota 8,216 56.5% 13,511 71.0% -39.2%
Nissan 3,595 24.7% 3,205 16.8% 12.2%
Mitsubishi Fuso 1,004 6.9% 852 4.5% 17.8%
Isuzu 804 5.5% 819 4.3% -1.8%
Hino 608 4.2% 225 1.2% 170.2%
Mazda 280 1.9% 370 1.9% -24.3%
Daihatsu 22 0.2% 40 0.2% -45.0%
UD Trucks 3 0.0% 13 0.1% -76.9%
Total 14,532 100.0% 19,035 100.0% -23.7%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Jan.-Nov. Share Jan.-Nov. Share
Mitsubishi Fuso 208 30.1% 170 22.2% 22.4% 2,138 22.8% 1,917 25.6% 11.5%
Toyota 177 25.6% 373 48.7% -52.5% 3,786 40.4% 3,212 43.0% 17.9%
Isuzu 133 19.2% 109 14.2% 22.0% 1,414 15.1% 1,109 14.8% 27.5%
Hino 111 16.1% 68 8.9% 63.2% 1,477 15.8% 763 10.2% 93.6%
Nissan 49 7.1% 43 5.6% 14.0% 393 4.2% 416 5.6% -5.5%
Others 13 1.9% 3 0.4% 333.3% 157 1.7% 59 0.8% 166.1%
Total 691 100.0% 766 100.0% -9.8% 9,365 100.0% 7,476 100.0% 25.3%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Nov. 2024 Nov. 2023 Y-o-Y Jan.-Nov.
2024
Jan.-Nov.
2023
Y-o-Y
1 Toyota Yaris 18,808 16,895 11.3% 150,918 180,109 -16.2%
2 Honda N BOX 18,028 21,097 -14.5% 191,423 211,704 -9.6%
3 Toyota Corolla 16,192 13,313 21.6% 154,243 143,459 7.5%
4 Suzuki Suzuki Spacia 14,894 12,005 24.1% 159,371 121,909 30.7%
5 Daihatsu Tanto 11,561 15,988 -27.7% 84,141 147,600 -43.0%
6 Daihatsu Hijet 11,524 16,771 -31.3% 123,211 152,427 -19.2%
7 Toyota Prius 9,774 8,399 16.4% 76,627 91,927 -16.6%
8 Toyota Sienta 8,871 11,194 -20.8% 104,182 122,942 -15.3%
9 Toyota Alphard 8,866 5,092 74.1% 71,793 48,418 48.3%
10 Nissan Note 8,090 6,866 17.8% 95,290 96,514 -1.3%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association




Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Nov. Share Nov. Share Jan.-Nov. Share Jan.-Nov. Share
Mercedes-Benz 4,621 16.9% 4,391 17.4% 5.2% 47,965 16.5% 45,584 16.4% 5.2%
Honda 4,449 16.2% 4 0.0% 111125.0% 41,313 14.2% 279 0.1% 14707.5%
BMW 3,233 11.8% 2,286 9.1% 41.4% 31,269 10.8% 29,970 10.8% 4.3%
VW 1,967 7.2% 2,953 11.7% -33.4% 20,558 7.1% 28,098 10.1% -26.8%
Suzuki 1,714 6.3% 85 0.3% 1916.5% 4,402 1.5% 1,499 0.5% 193.7%
BMW MINI 1,661 6.1% 1,562 6.2% 6.3% 14,507 5.0% 15,960 5.7% -9.1%
Audi 1,141 4.2% 2,051 8.1% -44.4% 19,224 6.6% 21,554 7.8% -10.8%
Mazda 939 3.4% 677 2.7% 38.7% 9,031 3.1% 9,730 3.5% -7.2%
Nissan 915 3.3% 1,597 6.3% -42.7% 13,615 4.7% 15,169 5.5% -10.2%
Volvo 819 3.0% 810 3.2% 1.1% 11,008 3.8% 12,387 4.5% -11.1%
Jeep 802 2.9% 939 3.7% -14.6% 8,673 3.0% 10,582 3.8% -18.0%
Toyota 796 2.9% 2,633 10.4% -69.8% 13,797 4.8% 28,491 10.2% -51.6%
Porsche 679 2.5% 713 2.8% -4.8% 8,713 3.0% 7,366 2.6% 18.3%
Peugeot 482 1.8% 709 2.8% -32.0% 4,793 1.7% 7,488 2.7% -36.0%
Land Rover 409 1.5% 754 3.0% -45.8% 7,007 2.4% 8,094 2.9% -13.4%
Citroen 340 1.2% 387 1.5% -12.1% 2,689 0.9% 4,801 1.7% -44.0%
Fiat 325 1.2% 473 1.9% -31.3% 4,154 1.4% 4,258 1.5% -2.4%
Mitsubishi 288 1.1% 8 0.0% 3500.0% 3,344 1.2% 1,051 0.4% 218.2%
Renault 212 0.8% 468 1.9% -54.7% 4,412 1.5% 6,694 2.4% -34.1%
Ferrari 133 0.5% 110 0.4% 20.9% 1,334 0.5% 1,293 0.5% 3.2%
ABARTH 120 0.4% 119 0.5% 0.8% 1,698 0.6% 1,313 0.5% 29.3%
BYD 119 0.4% 166 0.7% -28.3% 2,134 0.7% 1,237 0.4% 72.5%
Lamborghini 93 0.3% 61 0.2% 52.5% 746 0.3% 521 0.2% 43.2%
Maserati 60 0.2% 178 0.7% -66.3% 1,025 0.4% 1,525 0.5% -32.8%
Alfa Romeo 49 0.2% 129 0.5% -62.0% 861 0.3% 1,537 0.6% -44.0%
Bentley 44 0.2% 78 0.3% -43.6% 500 0.2% 606 0.2% -17.5%
Cadillac 40 0.1% 41 0.2% -2.4% 401 0.1% 519 0.2% -22.7%
Volvo Truck 38 0.1% 35 0.1% 8.6% 471 0.2% 464 0.2% 1.5%
Scania 38 0.1% 45 0.2% -15.6% 431 0.1% 360 0.1% 19.7%
Chevrolet 36 0.1% 41 0.2% -12.2% 538 0.2% 727 0.3% -26.0%
Aston Martin 36 0.1% 48 0.2% -25.0% 481 0.2% 411 0.1% 17.0%
Hyundai 35 0.1% 37 0.1% -5.4% 561 0.2% 422 0.2% 32.9%
Lotus 35 0.1% 32 0.1% 9.4% 317 0.1% 179 0.1% 77.1%
BMW Alpina 34 0.1% 19 0.1% 78.9% 352 0.1% 281 0.1% 25.3%
McLaren 30 0.1% 16 0.1% 87.5% 254 0.1% 165 0.1% 53.9%
Rolls Royce 28 0.1% 27 0.1% 3.7% 334 0.1% 202 0.1% 65.3%
DS 26 0.1% 75 0.3% -65.3% 421 0.1% 883 0.3% -52.3%
Daihatsu 22 0.1% 40 0.2% -45.0% 705 0.2% 424 0.2% 66.3%
Jaguar 20 0.1% 46 0.2% -56.5% 520 0.2% 627 0.2% -17.1%
Ford 19 0.1% 20 0.1% -5.0% 195 0.1% 281 0.1% -30.6%
Dodge 16 0.1% 13 0.1% 23.1% 117 0.0% 210 0.1% -44.3%
Others 535 2.0% 357 1.4% 49.9% 5,056 1.7% 4,739 1.7% 6.7%
Total 27,398 100.0% 25,233 100.0% 8.6% 289,926 100.0% 277,981 100.0% 4.3%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, October 2024

Nov 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in October increase 1.2% y/y to 402.3K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in October 2024 increased 1.2% to 402,310 units.
Sales with engine displacements above 660cc increased 6.6% to 259,132 units. Vehicles with engine displacements below 660cc decreased 7.3% to 143,178 units.
Total sales from January to October decreased 7.6% to 3,702,179 units.

Sales of new vehicles
  Oct. 2024 Oct. 2023 Y-o-Y Jan.-Oct. 2024 Jan.-Oct. 2023 Y-o-Y
Non-mini vehicles 259,132 243,144 6.6% 2,403,038 2,546,793 -5.6%
Mini Vehicles 143,178 154,528 -7.3% 1,299,141 1,458,365 -10.9%
Total 402,310 397,672 1.2% 3,702,179 4,005,158 -7.6%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Jan.-Oct. Share Jan.-Oct. Share
Toyota 134,949 52.1% 124,366 51.1% 8.5% 1,121,397 46.7% 1,310,423 51.5% -14.4%
Honda 29,311 11.3% 27,343 11.2% 7.2% 326,459 13.6% 218,223 8.6% 49.6%
Nissan 22,362 8.6% 21,803 9.0% 2.6% 243,889 10.1% 248,234 9.7% -1.8%
Mazda 11,724 4.5% 11,697 4.8% 0.2% 86,434 3.6% 123,275 4.8% -29.9%
Suzuki 11,371 4.4% 9,493 3.9% 19.8% 110,550 4.6% 101,158 4.0% 9.3%
Subaru 7,616 2.9% 8,810 3.6% -13.6% 77,381 3.2% 70,816 2.8% 9.3%
Lexus 6,606 2.5% 7,179 3.0% -8.0% 75,463 3.1% 82,738 3.2% -8.8%
Isuzu 5,378 2.1% 4,170 1.7% 29.0% 55,096 2.3% 55,118 2.2% 0.0%
Mitsubishi 3,588 1.4% 3,543 1.5% 1.3% 35,920 1.5% 39,582 1.6% -9.3%
Hino 3,456 1.3% 1,913 0.8% 80.7% 35,038 1.5% 32,215 1.3% 8.8%
Mitsubishi Fuso 2,993 1.2% 3,083 1.3% -2.9% 28,184 1.2% 30,613 1.2% -7.9%
Daihatsu 2,887 1.1% 2,469 1.0% 16.9% 13,495 0.6% 24,743 1.0% -45.5%
UD Trucks 945 0.4% 798 0.3% 18.4% 8,288 0.3% 8,506 0.3% -2.6%
Others 15,946 6.2% 16,477 6.8% -3.2% 185,444 7.7% 201,149 7.9% -7.8%
Total 259,132 100.0% 243,144 100.0% 6.6% 2,403,038 100.0% 2,546,793 100.0% -5.6%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Oct. Share Oct. Share
Suzuki 49,088 34.3% 44,992 29.1% 9.1% 498,031 38.3% 447,263 30.7% 11.4%
Daihatsu 44,398 31.0% 52,479 34.0% -15.4% 279,476 21.5% 471,808 32.4% -40.8%
Honda 23,932 16.7% 30,327 19.6% -21.1% 242,209 18.6% 263,832 18.1% -8.2%
Nissan 13,224 9.2% 14,136 9.1% -6.5% 162,037 12.5% 159,835 11.0% 1.4%
Mitsubishi 6,129 4.3% 5,759 3.7% 6.4% 62,117 4.8% 46,137 3.2% 34.6%
Mazda 3,033 2.1% 3,164 2.0% -4.1% 31,968 2.5% 30,747 2.1% 4.0%
Toyota 1,960 1.4% 2,432 1.6% -19.4% 13,851 1.1% 24,716 1.7% -44.0%
Subaru 1,387 1.0% 1,225 0.8% 13.2% 9,223 0.7% 13,869 1.0% -33.5%
Others 27 0.0% 14 0.0% 92.9% 229 0.0% 158 0.0% 44.9%
Total 143,178 100.0% 154,528 100.0% -7.3% 1,299,141 100.0% 1,458,365 100.0% -10.9%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Jan.-Oct. Share Jan.-Oct. Share
Toyota 124,506 53.8% 109,693 51.1% 13.5% 1,000,458 47.3% 1,158,303 52.0% -13.6%
Honda 29,311 12.7% 27,343 12.7% 7.2% 326,459 15.4% 218,223 9.8% 49.6%
Nissan 18,813 8.1% 18,519 8.6% 1.6% 212,591 10.0% 212,163 9.5% 0.2%
Suzuki 11,371 4.9% 9,493 4.4% 19.8% 110,550 5.2% 101,158 4.5% 9.3%
Mazda 11,344 4.9% 11,283 5.3% 0.5% 83,403 3.9% 119,019 5.3% -29.9%
Subaru 7,616 3.3% 8,810 4.1% -13.6% 77,381 3.7% 70,816 3.2% 9.3%
Lexus 6,606 2.9% 7,179 3.3% -8.0% 75,463 3.6% 82,738 3.7% -8.8%
Mitsubishi 3,242 1.4% 3,543 1.7% -8.5% 32,881 1.6% 39,582 1.8% -16.9%
Daihatsu 2,854 1.2% 2,421 1.1% 17.9% 12,812 0.6% 24,359 1.1% -47.4%
Others 15,811 6.8% 16,399 7.6% -3.6% 184,045 8.7% 199,820 9.0% -7.9%
Total 231,474 100.0% 214,683 100.0% 7.8% 2,116,043 100.0% 2,226,181 100.0% -4.9%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Oct. Share Oct. Share
Toyota 76,098 49.4% 66,189 46.6% 15.0%
Honda 20,163 13.1% 17,941 12.6% 12.4%
Nissan 13,472 8.7% 12,852 9.0% 4.8%
Mazda 9,280 6.0% 9,774 6.9% -5.1%
Subaru 7,310 4.7% 8,193 5.8% -10.8%
Lexus 6,606 4.3% 7,179 5.1% -8.0%
Suzuki 2,963 1.9% 882 0.6% 235.9%
Mitsubishi 2,855 1.9% 3,221 2.3% -11.4%
Daihatsu 0 0.0% 7 0.0% -100.0%
Others 15,444 10.0% 15,911 11.2% -2.9%
Total 154,191 100.0% 142,149 100.0% 8.5%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Oct. Share Oct. Share
Toyota 48,408 62.6% 43,504 60.0% 11.3%
Honda 9,148 11.8% 9,402 13.0% -2.7%
Suzuki 8,408 10.9% 8,611 11.9% -2.4%
Nissan 5,341 6.9% 5,667 7.8% -5.8%
Daihatsu 2,854 3.7% 2,414 3.3% 18.2%
Mazda 2,064 2.7% 1,509 2.1% 36.8%
Mitsubishi 387 0.5% 322 0.4% 20.2%
Subaru 306 0.4% 617 0.9% -50.4%
Others 367 0.5% 488 0.7% -24.8%
Total 77,283 100.0% 72,534 100.0% 6.5%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Jan.-Oct. Share Jan.-Oct. Share
Toyota 10,185 37.9% 14,357 51.8% -29.1% 117,330 42.2% 149,281 47.6% -21.4%
Isuzu 5,247 19.5% 4,061 14.6% 29.2% 53,815 19.3% 54,118 17.2% -0.6%
Nissan 3,500 13.0% 3,254 11.7% 7.6% 30,954 11.1% 35,698 11.4% -13.3%
Hino 3,307 12.3% 1,813 6.5% 82.4% 33,672 12.1% 31,520 10.0% 6.8%
Mitsubishi Fuso 2,789 10.4% 2,912 10.5% -4.2% 26,254 9.4% 28,866 9.2% -9.0%
UD Trucks 945 3.5% 798 2.9% 18.4% 8,288 3.0% 8,506 2.7% -2.6%
Mazda 380 1.4% 414 1.5% -8.2% 3,031 1.1% 4,256 1.4% -28.8%
Mitsubishi 346 1.3% 0 0.0% -% 3,039 1.1% 0 0.0% -%
Daihatsu 33 0.1% 48 0.2% -31.3% 683 0.2% 384 0.1% 77.9%
Others 126 0.5% 73 0.3% 72.6% 1,255 0.5% 1,273 0.4% -1.4%
Total 26,858 100.0% 27,730 100.0% -3.1% 278,321 100.0% 313,902 100.0% -11.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Oct. Share Oct. Share
Isuzu 4,508 39.1% 3,355 34.7% 34.4%
Hino 2,642 22.9% 1,600 16.6% 65.1%
Mitsubishi Fuso 1,679 14.6% 1,962 20.3% -14.4%
Toyota 996 8.6% 1,611 16.7% -38.2%
UD Trucks 944 8.2% 788 8.2% 19.8%
Mitsubishi 346 3.0% 0 0.0% -%
Nissan 243 2.1% 254 2.6% -4.3%
Mazda 40 0.3% 20 0.2% 100.0%
Others 126 1.1% 73 0.8% 72.6%
Total 11,524 100.0% 9,663 100.0% 19.3%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Oct. Share Oct. Share
Toyota 9,189 59.9% 12,746 70.5% -27.9%
Nissan 3,257 21.2% 3,000 16.6% 8.6%
Mitsubishi Fuso 1,110 7.2% 950 5.3% 16.8%
Isuzu 739 4.8% 706 3.9% 4.7%
Hino 665 4.3% 213 1.2% 212.2%
Mazda 340 2.2% 394 2.2% -13.7%
Daihatsu 33 0.2% 48 0.3% -31.3%
UD Trucks 1 0.0% 10 0.1% -90.0%
Total 15,334 100.0% 18,067 100.0% -15.1%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Jan.-Oct. Share Jan.-Oct. Share
Toyota 258 32.3% 316 43.2% -18.4% 3,609 41.6% 2,839 42.3% 27.1%
Mitsubishi Fuso 204 25.5% 171 23.4% 19.3% 1,930 22.3% 1,747 26.0% 10.5%
Hino 149 18.6% 100 13.7% 49.0% 1,366 15.7% 695 10.4% 96.5%
Isuzu 131 16.4% 109 14.9% 20.2% 1,281 14.8% 1,000 14.9% 28.1%
Nissan 49 6.1% 30 4.1% 63.3% 344 4.0% 373 5.6% -7.8%
Others 9 1.1% 5 0.7% 80.0% 144 1.7% 56 0.8% 157.1%
Total 800 100.0% 731 100.0% 9.4% 8,674 100.0% 6,710 100.0% 29.3%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Oct. 2024 Oct. 2023 Y-o-Y Jan.-Oct.
2024
Jan.-Oct.
2023
Y-o-Y
1 Daihatsu Hijet 16,968 16,039 5.8% 111,687 135,656 -17.7%
2 Toyota Yaris 16,830 15,917 5.7% 132,110 163,214 -19.1%
3 Honda N BOX 16,821 22,943 -26.7% 173,395 190,607 -9.0%
4 Toyota Corolla 14,865 11,817 25.8% 138,051 130,146 6.1%
5 Suzuki Suzuki Spacia 14,661 10,135 44.7% 144,477 109,904 31.5%
6 Toyota ROOMY 12,868 11,022 16.7% 60,680 80,689 -24.8%
7 Daihatsu Tanto 10,609 15,795 -32.8% 72,580 131,612 -44.9%
8 Toyota Raize 10,453 5,754 81.7% 41,559 53,660 -22.6%
9 Toyota Prius 9,337 8,767 6.5% 66,853 83,528 -20.0%
10 Toyota Sienta 9,161 10,668 -14.1% 95,311 111,748 -14.7%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association





Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Oct. Share Oct. Share Jan.-Oct. Share Jan.-Oct. Share
Honda 4,758 17.5% 6 0.0% 79200.0% 36,864 14.0% 275 0.1% 13305.1%
Mercedes-Benz 3,568 13.1% 3,570 16.5% -0.1% 43,344 16.5% 41,193 16.3% 5.2%
BMW 2,899 10.7% 2,436 11.2% 19.0% 28,036 10.7% 27,684 11.0% 1.3%
Suzuki 2,141 7.9% 96 0.4% 2130.2% 2,688 1.0% 1,414 0.6% 90.1%
BMW MINI 1,970 7.3% 1,284 5.9% 53.4% 12,846 4.9% 14,398 5.7% -10.8%
Toyota 1,790 6.6% 2,545 11.7% -29.7% 13,001 5.0% 25,858 10.2% -49.7%
Mazda 1,197 4.4% 888 4.1% 34.8% 8,092 3.1% 9,053 3.6% -10.6%
VW 1,181 4.4% 2,194 10.1% -46.2% 18,591 7.1% 25,145 9.9% -26.1%
Audi 1,005 3.7% 1,422 6.6% -29.3% 18,083 6.9% 19,503 7.7% -7.3%
Nissan 930 3.4% 1,616 7.4% -42.5% 12,700 4.8% 13,572 5.4% -6.4%
Jeep 795 2.9% 600 2.8% 32.5% 7,871 3.0% 9,643 3.8% -18.4%
Volvo 792 2.9% 683 3.1% 16.0% 10,189 3.9% 11,577 4.6% -12.0%
Porsche 670 2.5% 402 1.9% 66.7% 8,034 3.1% 6,653 2.6% 20.8%
Land Rover 438 1.6% 699 3.2% -37.3% 6,598 2.5% 7,340 2.9% -10.1%
Peugeot 407 1.5% 475 2.2% -14.3% 4,311 1.6% 6,779 2.7% -36.4%
Mitsubishi 346 1.3% 16 0.1% 2062.5% 3,056 1.2% 1,043 0.4% 193.0%
Fiat 322 1.2% 308 1.4% 4.5% 3,829 1.5% 3,785 1.5% 1.2%
Renault 281 1.0% 556 2.6% -49.5% 4,200 1.6% 6,226 2.5% -32.5%
Citroen 196 0.7% 266 1.2% -26.3% 2,349 0.9% 4,414 1.7% -46.8%
BYD 153 0.6% 138 0.6% 10.9% 2,015 0.8% 1,071 0.4% 88.1%
ABARTH 128 0.5% 133 0.6% -3.8% 1,578 0.6% 1,194 0.5% 32.2%
Ferrari 124 0.5% 112 0.5% 10.7% 1,201 0.5% 1,183 0.5% 1.5%
Lamborghini 81 0.3% 34 0.2% 138.2% 653 0.2% 460 0.2% 42.0%
Aston Martin 53 0.2% 40 0.2% 32.5% 445 0.2% 363 0.1% 22.6%
Scania 46 0.2% 26 0.1% 76.9% 393 0.1% 315 0.1% 24.8%
Lotus 45 0.2% 39 0.2% 15.4% 282 0.1% 147 0.1% 91.8%
Maserati 43 0.2% 188 0.9% -77.1% 965 0.4% 1,347 0.5% -28.4%
Alfa Romeo 43 0.2% 61 0.3% -29.5% 812 0.3% 1,408 0.6% -42.3%
Bentley 43 0.2% 57 0.3% -24.6% 456 0.2% 528 0.2% -13.6%
Chevrolet 40 0.1% 59 0.3% -32.2% 502 0.2% 686 0.3% -26.8%
Volvo Truck 39 0.1% 25 0.1% 56.0% 433 0.2% 429 0.2% 0.9%
Hyundai 34 0.1% 85 0.4% -60.0% 526 0.2% 385 0.2% 36.6%
Daihatsu 33 0.1% 48 0.2% -31.3% 683 0.3% 384 0.2% 77.9%
Rolls Royce 32 0.1% 15 0.1% 113.3% 306 0.1% 175 0.1% 74.9%
DS 31 0.1% 43 0.2% -27.9% 395 0.2% 808 0.3% -51.1%
Jaguar 30 0.1% 48 0.2% -37.5% 500 0.2% 581 0.2% -13.9%
McLaren 28 0.1% 23 0.1% 21.7% 224 0.1% 149 0.1% 50.3%
Cadillac 21 0.1% 29 0.1% -27.6% 361 0.1% 478 0.2% -24.5%
Ford 21 0.1% 17 0.1% 23.5% 176 0.1% 261 0.1% -32.6%
BMW Alpina 18 0.1% 43 0.2% -58.1% 318 0.1% 262 0.1% 21.4%
Dodge 11 0.0% 20 0.1% -45.0% 101 0.0% 197 0.1% -48.7%
Others 358 1.3% 347 1.6% 3.2% 4,521 1.7% 4,382 1.7% 3.2%
Total 27,141 100.0% 21,692 100.0% 25.1% 262,528 100.0% 252,748 100.0% 3.9%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, September 2024

Oct 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in September increase 0.3% y/y to 438.7K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in September 2024 increased 0.3% to 438,733 units.
Sales with engine displacements above 660cc increased 0.8% to 274,378 units. Vehicles with engine displacements below 660cc decreased 0.6% to 164,355 units.
Total sales from January to September decreased 8.5% to 3,299,869 units.

Sales of new vehicles
  Sep. 2024 Sep. 2023 Y-o-Y Jan.-Sep. 2024 Jan.-Sep. 2023 Y-o-Y
Non-mini vehicles 274,378 272,208 0.8% 2,143,906 2,303,649 -6.9%
Mini Vehicles 164,355 165,285 -0.6% 1,155,963 1,303,837 -11.3%
Total 438,733 437,493 0.3% 3,299,869 3,607,486 -8.5%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Jan.-Sep. Share Jan.-Sep. Share
Toyota 124,529 45.4% 133,695 49.1% -6.9% 986,448 46.0% 1,186,057 51.5% -16.8%
Honda 35,337 12.9% 25,535 9.4% 38.4% 297,148 13.9% 190,880 8.3% 55.7%
Nissan 29,064 10.6% 28,353 10.4% 2.5% 221,527 10.3% 226,431 9.8% -2.2%
Suzuki 10,819 3.9% 10,583 3.9% 2.2% 99,179 4.6% 91,665 4.0% 8.2%
Mazda 10,006 3.6% 8,721 3.2% 14.7% 74,710 3.5% 111,578 4.8% -33.0%
Subaru 9,390 3.4% 8,175 3.0% 14.9% 69,765 3.3% 62,006 2.7% 12.5%
Lexus 8,535 3.1% 8,178 3.0% 4.4% 68,857 3.2% 75,559 3.3% -8.9%
Isuzu 7,921 2.9% 6,636 2.4% 19.4% 49,718 2.3% 50,948 2.2% -2.4%
Mitsubishi 4,322 1.6% 4,657 1.7% -7.2% 32,332 1.5% 36,039 1.6% -10.3%
Hino 4,111 1.5% 3,153 1.2% 30.4% 31,582 1.5% 30,302 1.3% 4.2%
Daihatsu 2,997 1.1% 3,064 1.1% -2.2% 10,608 0.5% 22,274 1.0% -52.4%
Mitsubishi Fuso 2,893 1.1% 3,560 1.3% -18.7% 25,191 1.2% 27,530 1.2% -8.5%
UD Trucks 1,119 0.4% 943 0.3% 18.7% 7,343 0.3% 7,708 0.3% -4.7%
Others 23,335 8.5% 26,955 9.9% -13.4% 169,498 7.9% 184,672 8.0% -8.2%
Total 274,378 100.0% 272,208 100.0% 0.8% 2,143,906 100.0% 2,303,649 100.0% -6.9%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Sep. Share Sep. Share
Suzuki 54,000 32.9% 51,061 30.9% 5.8% 448,943 38.8% 402,271 30.9% 11.6%
Daihatsu 43,066 26.2% 52,708 31.9% -18.3% 235,078 20.3% 419,329 32.2% -43.9%
Honda 32,648 19.9% 28,628 17.3% 14.0% 218,277 18.9% 233,505 17.9% -6.5%
Nissan 20,058 12.2% 18,643 11.3% 7.6% 148,813 12.9% 145,699 11.2% 2.1%
Mitsubishi 7,495 4.6% 7,027 4.3% 6.7% 55,988 4.8% 40,378 3.1% 38.7%
Mazda 3,571 2.2% 3,350 2.0% 6.6% 28,935 2.5% 27,583 2.1% 4.9%
Toyota 2,098 1.3% 2,346 1.4% -10.6% 11,891 1.0% 22,284 1.7% -46.6%
Subaru 1,403 0.9% 1,507 0.9% -6.9% 7,836 0.7% 12,644 1.0% -38.0%
Others 16 0.0% 15 0.0% 6.7% 202 0.0% 144 0.0% 40.3%
Total 164,355 100.0% 165,285 100.0% -0.6% 1,155,963 100.0% 1,303,837 100.0% -11.3%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Jan.-Sep. Share Jan.-Sep. Share
Toyota 111,857 46.5% 118,077 49.7% -5.3% 875,952 46.5% 1,048,610 52.1% -16.5%
Honda 35,337 14.7% 25,535 10.7% 38.4% 297,148 15.8% 190,880 9.5% 55.7%
Nissan 24,978 10.4% 24,457 10.3% 2.1% 193,778 10.3% 193,644 9.6% 0.1%
Suzuki 10,819 4.5% 10,583 4.5% 2.2% 99,179 5.3% 91,665 4.6% 8.2%
Mazda 9,649 4.0% 8,320 3.5% 16.0% 72,059 3.8% 107,736 5.4% -33.1%
Subaru 9,390 3.9% 8,175 3.4% 14.9% 69,765 3.7% 62,006 3.1% 12.5%
Lexus 8,535 3.6% 8,178 3.4% 4.4% 68,857 3.7% 75,559 3.8% -8.9%
Mitsubishi 3,748 1.6% 4,657 2.0% -19.5% 29,639 1.6% 36,039 1.8% -17.8%
Daihatsu 2,919 1.2% 3,020 1.3% -3.3% 9,958 0.5% 21,938 1.1% -54.6%
Others 23,167 9.6% 26,814 11.3% -13.6% 168,234 8.9% 183,421 9.1% -8.3%
Total 240,399 100.0% 237,816 100.0% 1.1% 1,884,569 100.0% 2,011,498 100.0% -6.3%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Sep. Share Sep. Share
Toyota 67,965 42.3% 71,320 45.0% -4.7%
Honda 23,173 14.4% 15,427 9.7% 50.2%
Nissan 17,764 11.1% 17,406 11.0% 2.1%
Subaru 9,081 5.7% 7,545 4.8% 20.4%
Lexus 8,535 5.3% 8,178 5.2% 4.4%
Mazda 7,289 4.5% 6,770 4.3% 7.7%
Mitsubishi 3,176 2.0% 4,144 2.6% -23.4%
Suzuki 976 0.6% 1,556 1.0% -37.3%
Daihatsu 0 0.0% 13 0.0% -100.0%
Others 22,573 14.1% 26,267 16.6% -14.1%
Total 160,532 100.0% 158,626 100.0% 1.2%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Sep. Share Sep. Share
Toyota 43,892 55.0% 46,757 59.0% -6.1%
Honda 12,164 15.2% 10,108 12.8% 20.3%
Suzuki 9,843 12.3% 9,027 11.4% 9.0%
Nissan 7,214 9.0% 7,051 8.9% 2.3%
Daihatsu 2,919 3.7% 3,007 3.8% -2.9%
Mazda 2,360 3.0% 1,550 2.0% 52.3%
Mitsubishi 572 0.7% 513 0.6% 11.5%
Subaru 309 0.4% 630 0.8% -51.0%
Others 594 0.7% 547 0.7% 8.6%
Total 79,867 100.0% 79,190 100.0% 0.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Jan.-Sep. Share Jan.-Sep. Share
Toyota 12,391 37.4% 15,343 45.6% -19.2% 107,145 42.6% 134,924 47.1% -20.6%
Isuzu 7,735 23.4% 6,490 19.3% 19.2% 48,568 19.3% 50,057 17.5% -3.0%
Nissan 4,044 12.2% 3,862 11.5% 4.7% 27,454 10.9% 32,444 11.3% -15.4%
Hino 3,939 11.9% 3,040 9.0% 29.6% 30,365 12.1% 29,707 10.4% 2.2%
Mitsubishi Fuso 2,707 8.2% 3,354 10.0% -19.3% 23,465 9.3% 25,954 9.1% -9.6%
UD Trucks 1,119 3.4% 943 2.8% 18.7% 7,343 2.9% 7,708 2.7% -4.7%
Mitsubishi 574 1.7% 0 0.0% -% 2,693 1.1% 0 0.0% -%
Mazda 357 1.1% 401 1.2% -11.0% 2,651 1.1% 3,842 1.3% -31.0%
Daihatsu 78 0.2% 44 0.1% 77.3% 650 0.3% 336 0.1% 93.5%
Others 154 0.5% 139 0.4% 10.8% 1,129 0.4% 1,200 0.4% -5.9%
Total 33,098 100.0% 33,616 100.0% -1.5% 251,463 100.0% 286,172 100.0% -12.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Sep. Share Sep. Share
Isuzu 6,551 42.7% 5,641 40.8% 16.1%
Hino 3,239 21.1% 2,575 18.6% 25.8%
Mitsubishi Fuso 1,763 11.5% 2,116 15.3% -16.7%
Toyota 1,667 10.9% 2,137 15.5% -22.0%
UD Trucks 1,116 7.3% 934 6.8% 19.5%
Mitsubishi 574 3.7% 0 0.0% -%
Nissan 258 1.7% 262 1.9% -1.5%
Mazda 30 0.2% 15 0.1% 100.0%
Others 154 1.0% 139 1.0% 10.8%
Total 15,352 100.0% 13,819 100.0% 11.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Sep. Share Sep. Share
Toyota 10,724 60.4% 13,206 66.7% -18.8%
Nissan 3,786 21.3% 3,600 18.2% 5.2%
Isuzu 1,184 6.7% 849 4.3% 39.5%
Mitsubishi Fuso 944 5.3% 1,238 6.3% -23.7%
Hino 700 3.9% 465 2.3% 50.5%
Mazda 327 1.8% 386 1.9% -15.3%
Daihatsu 78 0.4% 44 0.2% 77.3%
UD Trucks 3 0.0% 9 0.0% -66.7%
Total 17,746 100.0% 19,797 100.0% -10.4%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Jan.-Sep. Share Jan.-Sep. Share
Toyota 281 31.9% 275 35.4% 2.2% 3,351 42.6% 2,523 42.2% 32.8%
Mitsubishi Fuso 186 21.1% 206 26.5% -9.7% 1,726 21.9% 1,576 26.4% 9.5%
Isuzu 186 21.1% 146 18.8% 27.4% 1,150 14.6% 891 14.9% 29.1%
Hino 172 19.5% 113 14.6% 52.2% 1,217 15.5% 595 10.0% 104.5%
Nissan 42 4.8% 34 4.4% 23.5% 295 3.7% 343 5.7% -14.0%
Others 14 1.6% 2 0.3% 600.0% 135 1.7% 51 0.9% 164.7%
Total 881 100.0% 776 100.0% 13.5% 7,874 100.0% 5,979 100.0% 31.7%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Sep, 2024 Sep, 2023 Y-o-Y Jan.-Sep,
2024
Jan.-Sep,
2023
Y-o-Y
1 Honda N BOX 24,953 20,686 20.6% 156,574 167,664 -6.6%
2 Suzuki Suzuki Spacia 16,365 12,592 30.0% 129,816 99,769 30.1%
3 Daihatsu Hijet 16,149 17,146 -5.8% 94,719 119,617 -20.8%
4 Toyota Yaris 13,047 16,790 -22.3% 115,280 147,297 -21.7%
5 Toyota Corolla 12,822 12,962 -1.1% 123,186 118,329 4.1%
6 Daihatsu Tanto 11,699 14,527 -19.5% 61,971 115,817 -46.5%
7 Nissan Note 10,831 10,251 5.7% 79,582 82,895 -4.0%
8 Toyota ROOMY 10,495 10,716 -2.1% 47,812 69,667 -31.4%
9 Toyota Sienta 10,033 11,611 -13.6% 86,150 101,080 -14.8%
10 Honda Freed 8,943 5,839 53.2% 62,804 59,985 4.7%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association




Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Sep. Share Sep. Share Jan.-Sep. Share Jan.-Sep. Share
Mercedes-Benz 5,637 17.0% 5,064 15.3% 11.3% 39,776 16.9% 37,623 16.3% 5.7%
Honda 4,819 14.6% 11 0.0% 43709.1% 32,106 13.6% 269 0.1% 11835.3%
BMW 3,704 11.2% 3,844 11.6% -3.6% 25,137 10.7% 25,248 10.9% -0.4%
Toyota 2,347 7.1% 2,885 8.7% -18.6% 11,211 4.8% 23,313 10.1% -51.9%
Audi 2,196 6.6% 2,426 7.3% -9.5% 17,078 7.3% 18,081 7.8% -5.5%
BMW MINI 1,872 5.7% 2,358 7.1% -20.6% 10,876 4.6% 13,114 5.7% -17.1%
VW 1,616 4.9% 4,178 12.6% -61.3% 17,410 7.4% 22,951 9.9% -24.1%
Porsche 1,426 4.3% 968 2.9% 47.3% 7,364 3.1% 6,251 2.7% 17.8%
Volvo 1,367 4.1% 1,218 3.7% 12.2% 9,397 4.0% 10,894 4.7% -13.7%
Nissan 1,342 4.1% 1,787 5.4% -24.9% 11,770 5.0% 11,956 5.2% -1.6%
Jeep 1,053 3.2% 1,202 3.6% -12.4% 7,076 3.0% 9,043 3.9% -21.8%
Land Rover 773 2.3% 925 2.8% -16.4% 6,160 2.6% 6,641 2.9% -7.2%
Fiat 609 1.8% 465 1.4% 31.0% 3,507 1.5% 3,477 1.5% 0.9%
Mazda 581 1.8% 1,132 3.4% -48.7% 6,895 2.9% 8,165 3.5% -15.6%
Mitsubishi 574 1.7% 89 0.3% 544.9% 2,710 1.2% 1,027 0.4% 163.9%
Peugeot 447 1.4% 807 2.4% -44.6% 3,904 1.7% 6,304 2.7% -38.1%
Renault 352 1.1% 797 2.4% -55.8% 3,919 1.7% 5,670 2.5% -30.9%
BYD 271 0.8% 189 0.6% 43.4% 1,862 0.8% 933 0.4% 99.6%
Citroen 248 0.7% 509 1.5% -51.3% 2,153 0.9% 4,148 1.8% -48.1%
ABARTH 209 0.6% 123 0.4% 69.9% 1,450 0.6% 1,061 0.5% 36.7%
Ferrari 115 0.3% 132 0.4% -12.9% 1,077 0.5% 1,071 0.5% 0.6%
Maserati 115 0.3% 239 0.7% -51.9% 922 0.4% 1,159 0.5% -20.4%
Alfa Romeo 97 0.3% 164 0.5% -40.9% 769 0.3% 1,347 0.6% -42.9%
Lamborghini 93 0.3% 87 0.3% 6.9% 572 0.2% 426 0.2% 34.3%
Daihatsu 78 0.2% 44 0.1% 77.3% 650 0.3% 336 0.1% 93.5%
Chevrolet 68 0.2% 90 0.3% -24.4% 462 0.2% 627 0.3% -26.3%
Cadillac 62 0.2% 44 0.1% 40.9% 340 0.1% 449 0.2% -24.3%
Hyundai 58 0.2% 36 0.1% 61.1% 492 0.2% 300 0.1% 64.0%
Jaguar 49 0.1% 62 0.2% -21.0% 470 0.2% 533 0.2% -11.8%
Scania 49 0.1% 50 0.2% -2.0% 347 0.1% 289 0.1% 20.1%
Aston Martin 45 0.1% 30 0.1% 50.0% 392 0.2% 323 0.1% 21.4%
DS 42 0.1% 76 0.2% -44.7% 364 0.2% 765 0.3% -52.4%
Bentley 38 0.1% 63 0.2% -39.7% 413 0.2% 471 0.2% -12.3%
Volvo Truck 36 0.1% 44 0.1% -18.2% 394 0.2% 404 0.2% -2.5%
Lotus 35 0.1% 50 0.2% -30.0% 237 0.1% 108 0.0% 119.4%
BMW Alpina 33 0.1% 22 0.1% 50.0% 300 0.1% 219 0.1% 37.0%
Rolls Royce 29 0.1% 13 0.0% 123.1% 274 0.1% 160 0.1% 71.3%
McLaren 28 0.1% 11 0.0% 154.5% 196 0.1% 126 0.1% 55.6%
Ford 17 0.1% 32 0.1% -46.9% 155 0.1% 244 0.1% -36.5%
Others 550 1.7% 826 2.5% -33.4% 4,800 2.0% 5,530 2.4% -13.2%
Total 33,080 100.0% 33,092 100.0% 0.0% 235,387 100.0% 231,056 100.0% 1.9%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, August 2024

Sep 2, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in August decreased 3.5% y/y to 328.5K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in August 2024 decreased 3.5% to 328,470 units. Sales with engine displacements above 660cc decreased 2.4% to 208,683 units. Vehicles with engine displacements below 660cc also decreased 5.3% to 119,787units.
Total sales from January to August decreased 9.7% to 2,861,135 units.

Sales of new vehicles
  Aug. 2024 Aug. 2023 Y-o-Y Jan.-Aug. 2024 Jan.-Aug. 2023 Y-o-Y
Non-mini vehicles 208,683 213,865 -2.4% 1,869,528 2,031,441 -8.0%
Mini Vehicles 119,787 126,476 -5.3% 991,607 1,138,552 -12.9%
Total 328,470 340,341 -3.5% 2,861,135 3,169,993 -9.7%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Jan.-Aug. Share Jan.-Aug. Share
Toyota 101,306 48.5% 111,857 52.3% -9.4% 861,919 46.1% 1,052,362 51.8% -18.1%
Honda 25,664 12.3% 17,879 8.4% 43.5% 261,811 14.0% 165,345 8.1% 58.3%
Nissan 19,485 9.3% 19,098 8.9% 2.0% 192,463 10.3% 198,078 9.8% -2.8%
Suzuki 8,097 3.9% 8,198 3.8% -1.2% 88,360 4.7% 81,082 4.0% 9.0%
Mazda 7,288 3.5% 9,288 4.3% -21.5% 64,704 3.5% 102,857 5.1% -37.1%
Subaru 6,690 3.2% 5,470 2.6% 22.3% 60,375 3.2% 53,831 2.6% 12.2%
Lexus 6,500 3.1% 6,988 3.3% -7.0% 60,322 3.2% 67,381 3.3% -10.5%
Isuzu 5,536 2.7% 6,245 2.9% -11.4% 41,797 2.2% 44,312 2.2% -5.7%
Mitsubishi 3,604 1.7% 2,912 1.4% 23.8% 28,010 1.5% 31,382 1.5% -10.7%
Hino 3,269 1.6% 3,513 1.6% -6.9% 27,471 1.5% 27,149 1.3% 1.2%
Mitsubishi Fuso 2,527 1.2% 3,041 1.4% -16.9% 22,298 1.2% 23,970 1.2% -7.0%
Daihatsu 1,976 0.9% 1,655 0.8% 19.4% 7,611 0.4% 19,210 0.9% -60.4%
UD Trucks 863 0.4% 835 0.4% 3.4% 6,224 0.3% 6,765 0.3% -8.0%
Others 15,878 7.6% 16,886 7.9% -6.0% 146,163 7.8% 157,717 7.8% -7.3%
Total 208,683 100.0% 213,865 100.0% -2.4% 1,869,528 100.0% 2,031,441 100.0% -8.0%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Aug. Share Aug. Share
Suzuki 40,717 34.0% 39,865 31.5% 2.1% 394,942 39.8% 351,210 30.8% 12.5%
Daihatsu 34,867 29.1% 39,988 31.6% -12.8% 192,012 19.4% 366,621 32.2% -47.6%
Honda 20,211 16.9% 22,682 17.9% -10.9% 185,629 18.7% 204,877 18.0% -9.4%
Nissan 13,103 10.9% 13,848 10.9% -5.4% 128,755 13.0% 127,056 11.2% 1.3%
Mitsubishi 5,441 4.5% 4,498 3.6% 21.0% 48,493 4.9% 33,351 2.9% 45.4%
Mazda 2,681 2.2% 2,947 2.3% -9.0% 25,364 2.6% 24,233 2.1% 4.7%
Toyota 1,686 1.4% 1,570 1.2% 7.4% 9,793 1.0% 19,938 1.8% -50.9%
Subaru 1,057 0.9% 1,053 0.8% 0.4% 6,433 0.6% 11,137 1.0% -42.2%
Others 24 0.0% 25 0.0% -4.0% 186 0.0% 129 0.0% 44.2%
Total 119,787 100.0% 126,476 100.0% -5.3% 991,607 100.0% 1,138,552 100.0% -12.9%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Jan.-Aug. Share Jan.-Aug. Share
Toyota 88,949 49.3% 98,400 53.7% -9.6% 764,095 46.5% 930,533 52.5% -17.9%
Honda 25,664 14.2% 17,879 9.8% 43.5% 261,811 15.9% 165,345 9.3% 58.3%
Nissan 16,954 9.4% 16,082 8.8% 5.4% 168,800 10.3% 169,187 9.5% -0.2%
Suzuki 8,097 4.5% 8,198 4.5% -1.2% 88,360 5.4% 81,082 4.6% 9.0%
Mazda 7,041 3.9% 8,967 4.9% -21.5% 62,410 3.8% 99,416 5.6% -37.2%
Subaru 6,690 3.7% 5,470 3.0% 22.3% 60,375 3.7% 53,831 3.0% 12.2%
Lexus 6,500 3.6% 6,988 3.8% -7.0% 60,322 3.7% 67,381 3.8% -10.5%
Mitsubishi 2,897 1.6% 2,912 1.6% -0.5% 25,891 1.6% 31,382 1.8% -17.5%
Daihatsu 1,833 1.0% 1,617 0.9% 13.4% 7,039 0.4% 18,918 1.1% -62.8%
Others 15,760 8.7% 16,786 9.2% -6.1% 145,067 8.8% 156,607 8.8% -7.4%
Total 180,385 100.0% 183,299 100.0% -1.6% 1,644,170 100.0% 1,773,682 100.0% -7.3%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Aug. Share Aug. Share
Toyota 52,647 44.3% 58,649 48.9% -10.2%
Honda 17,128 14.4% 9,893 8.2% 73.1%
Nissan 12,267 10.3% 11,712 9.8% 4.7%
Lexus 6,500 5.5% 6,988 5.8% -7.0%
Subaru 6,431 5.4% 5,118 4.3% 25.7%
Mazda 5,288 4.4% 7,476 6.2% -29.3%
Mitsubishi 2,466 2.1% 2,577 2.1% -4.3%
Suzuki 738 0.6% 1,253 1.0% -41.1%
Daihatsu 0 0.0% 13 0.0% -100.0%
Others 15,371 12.9% 16,373 13.6% -6.1%
Total 118,836 100.0% 120,052 100.0% -1.0%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Aug. Share Aug. Share
Toyota 36,302 59.0% 39,751 62.9% -8.7%
Honda 8,536 13.9% 7,986 12.6% 6.9%
Suzuki 7,359 12.0% 6,945 11.0% 6.0%
Nissan 4,687 7.6% 4,370 6.9% 7.3%
Daihatsu 1,833 3.0% 1,604 2.5% 14.3%
Mazda 1,753 2.8% 1,491 2.4% 17.6%
Mitsubishi 431 0.7% 335 0.5% 28.7%
Subaru 259 0.4% 352 0.6% -26.4%
Others 389 0.6% 413 0.7% -5.8%
Total 61,549 100.0% 63,247 100.0% -2.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Jan.-Aug. Share Jan.-Aug. Share
Toyota 11,978 43.7% 13,143 44.0% -8.9% 94,754 43.4% 119,581 47.3% -20.8%
Isuzu 5,401 19.7% 6,149 20.6% -12.2% 40,833 18.7% 43,567 17.3% -6.3%
Hino 3,120 11.4% 3,420 11.4% -8.8% 26,426 12.1% 26,667 10.6% -0.9%
Nissan 2,511 9.2% 2,989 10.0% -16.0% 23,410 10.7% 28,582 11.3% -18.1%
Mitsubishi Fuso 2,355 8.6% 2,881 9.6% -18.3% 20,758 9.5% 22,600 8.9% -8.2%
UD Trucks 863 3.1% 835 2.8% 3.4% 6,224 2.9% 6,765 2.7% -8.0%
Mitsubishi 707 2.6% 0 0.0% -% 2,119 1.0% 0 0.0% -%
Mazda 247 0.9% 321 1.1% -23.1% 2,294 1.1% 3,441 1.4% -33.3%
Daihatsu 143 0.5% 38 0.1% 276.3% 572 0.3% 292 0.1% 95.9%
Others 116 0.4% 100 0.3% 16.0% 975 0.4% 1,061 0.4% -8.1%
Total 27,441 100.0% 29,876 100.0% -8.2% 218,365 100.0% 252,556 100.0% -13.5%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Aug. Share Aug. Share
Isuzu 4,670 39.2% 5,414 41.3% -13.7%
Hino 2,473 20.8% 2,631 20.1% -6.0%
Mitsubishi Fuso 1,476 12.4% 1,903 14.5% -22.4%
Toyota 1,403 11.8% 1,986 15.1% -29.4%
UD Trucks 855 7.2% 825 6.3% 3.6%
Mitsubishi 707 5.9% 0 0.0% -%
Nissan 165 1.4% 227 1.7% -27.3%
Mazda 35 0.3% 24 0.2% 45.8%
Others 116 1.0% 100 0.8% 16.0%
Total 11,900 100.0% 13,110 100.0% -9.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Aug. Share Aug. Share
Toyota 10,575 68.0% 11,157 66.5% -5.2%
Nissan 2,346 15.1% 2,762 16.5% -15.1%
Mitsubishi Fuso 879 5.7% 978 5.8% -10.1%
Isuzu 731 4.7% 735 4.4% -0.5%
Hino 647 4.2% 789 4.7% -18.0%
Mazda 212 1.4% 297 1.8% -28.6%
Daihatsu 143 0.9% 38 0.2% 276.3%
UD Trucks 8 0.1% 10 0.1% -20.0%
Total 15,541 100.0% 16,766 100.0% -7.3%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Jan.-Aug. Share Jan.-Aug. Share
Toyota 379 44.2% 314 45.5% 20.7% 3,070 43.9% 2,248 43.2% 36.6%
Mitsubishi Fuso 172 20.1% 160 23.2% 7.5% 1,540 22.0% 1,370 26.3% 12.4%
Hino 149 17.4% 93 13.5% 60.2% 1,045 14.9% 482 9.3% 116.8%
Isuzu 135 15.8% 96 13.9% 40.6% 964 13.8% 745 14.3% 29.4%
Nissan 20 2.3% 27 3.9% -25.9% 253 3.6% 309 5.9% -18.1%
Others 2 0.2% 0 0.0% -% 121 1.7% 49 0.9% 146.9%
Total 857 100.0% 690 100.0% 24.2% 6,993 100.0% 5,203 100.0% 34.4%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Aug, 2024 Aug, 2023 Y-o-Y Jan.-Aug,
2024
Jan.-Aug,
2023
Y-o-Y
1 Honda N BOX 14,441 16,812 -14.1% 131,621 146,978 -10.4%
2 Daihatsu Hijet 12,756 12,686 0.6% 78,570 102,471 -23.3%
3 Suzuki Suzuki Spacia 11,675 9,432 23.8% 113,451 87,177 30.1%
4 Toyota Corolla 10,541 10,201 3.3% 110,364 105,367 4.7%
5 Daihatsu Tanto 9,929 10,950 -9.3% 50,272 101,290 -50.4%
6 Toyota Sienta 9,027 9,636 -6.3% 76,117 89,469 -14.9%
7 Toyota Yaris 8,901 14,232 -37.5% 102,233 130,507 -21.7%
8 Toyota ROOMY 8,058 8,704 -7.4% 37,317 58,951 -36.7%
9 Honda Freed 6,990 4,590 52.3% 53,861 54,146 -0.5%
10 Nissan Note 6,894 6,192 11.3% 68,751 72,644 -5.4%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association




Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Aug. Share Aug. Share Jan.-Aug. Share Jan.-Aug. Share
Mercedes-Benz 4,363 19.0% 3,257 15.2% 34.0% 34,139 16.9% 32,559 16.4% 4.9%
Honda 3,712 16.2% 6 0.0% 61766.7% 27,287 13.5% 258 0.1% 10476.4%
BMW 2,659 11.6% 2,469 11.5% 7.7% 21,433 10.6% 21,404 10.8% 0.1%
Audi 1,408 6.1% 1,836 8.6% -23.3% 14,882 7.4% 15,655 7.9% -4.9%
Toyota 1,183 5.2% 2,679 12.5% -55.8% 8,864 4.4% 20,428 10.3% -56.6%
BMW MINI 1,097 4.8% 620 2.9% 76.9% 9,004 4.5% 10,756 5.4% -16.3%
VW 1,084 4.7% 2,556 11.9% -57.6% 15,794 7.8% 18,773 9.5% -15.9%
Volvo 798 3.5% 1,028 4.8% -22.4% 8,030 4.0% 9,676 4.9% -17.0%
Nissan 758 3.3% 1,118 5.2% -32.2% 10,428 5.2% 10,169 5.1% 2.5%
Land Rover 729 3.2% 738 3.4% -1.2% 5,387 2.7% 5,716 2.9% -5.8%
Mitsubishi 707 3.1% 59 0.3% 1098.3% 2,136 1.1% 938 0.5% 127.7%
Jeep 610 2.7% 834 3.9% -26.9% 6,023 3.0% 7,841 4.0% -23.2%
Mazda 565 2.5% 428 2.0% 32.0% 6,314 3.1% 7,033 3.6% -10.2%
Porsche 510 2.2% 415 1.9% 22.9% 5,938 2.9% 5,283 2.7% 12.4%
Peugeot 350 1.5% 502 2.3% -30.3% 3,457 1.7% 5,497 2.8% -37.1%
BYD 300 1.3% 89 0.4% 237.1% 1,591 0.8% 744 0.4% 113.8%
Fiat 288 1.3% 294 1.4% -2.0% 2,898 1.4% 3,012 1.5% -3.8%
Renault 230 1.0% 382 1.8% -39.8% 3,567 1.8% 4,873 2.5% -26.8%
Citroen 169 0.7% 270 1.3% -37.4% 1,905 0.9% 3,639 1.8% -47.7%
ABARTH 163 0.7% 123 0.6% 32.5% 1,241 0.6% 938 0.5% 32.3%
Daihatsu 143 0.6% 38 0.2% 276.3% 572 0.3% 292 0.1% 95.9%
Ferrari 70 0.3% 125 0.6% -44.0% 962 0.5% 939 0.5% 2.4%
Maserati 65 0.3% 132 0.6% -50.8% 807 0.4% 920 0.5% -12.3%
Alfa Romeo 52 0.2% 129 0.6% -59.7% 672 0.3% 1,183 0.6% -43.2%
Hyundai 46 0.2% 20 0.1% 130.0% 434 0.2% 264 0.1% 64.4%
Bentley 40 0.2% 67 0.3% -40.3% 375 0.2% 408 0.2% -8.1%
Scania 36 0.2% 32 0.1% 12.5% 298 0.1% 239 0.1% 24.7%
Jaguar 34 0.1% 46 0.2% -26.1% 421 0.2% 471 0.2% -10.6%
Aston Martin 33 0.1% 22 0.1% 50.0% 347 0.2% 293 0.1% 18.4%
Volvo Truck 32 0.1% 34 0.2% -5.9% 358 0.2% 360 0.2% -0.6%
Lotus 32 0.1% 38 0.2% -15.8% 202 0.1% 58 0.0% 248.3%
DS 31 0.1% 59 0.3% -47.5% 322 0.2% 689 0.3% -53.3%
Lamborghini 30 0.1% 35 0.2% -14.3% 479 0.2% 339 0.2% 41.3%
Rolls Royce 30 0.1% 19 0.1% 57.9% 245 0.1% 147 0.1% 66.7%
BMW Alpina 22 0.1% 23 0.1% -4.3% 267 0.1% 197 0.1% 35.5%
Chevrolet 20 0.1% 71 0.3% -71.8% 394 0.2% 537 0.3% -26.6%
McLaren 20 0.1% 11 0.1% 81.8% 168 0.1% 115 0.1% 46.1%
Cadillac 19 0.1% 53 0.2% -64.2% 278 0.1% 405 0.2% -31.4%
Ford 18 0.1% 26 0.1% -30.8% 138 0.1% 212 0.1% -34.9%
Dodge 15 0.1% 15 0.1% 0.0% 85 0.0% 154 0.1% -44.8%
Others 482 2.1% 705 3.3% -31.6% 4,165 2.1% 4,550 2.3% -8.5%
Total 22,953 100.0% 21,403 100.0% 7.2% 202,307 100.0% 197,964 100.0% 2.2%
Source: Japan Automobile Importers Association (JAIA)

PAGETOP

Flash report, July 2024

Aug 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in July increased 6.9% y/y to 405.2K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in July 2024 increased 6.9% to 405,174 units. Sales with engine displacements above 660cc increased 3.9% to 263,194 units. Vehicles with engine displacements below 660cc also increased 12.9% to 141,980units.
Total sales from January to July decreased 10.5% to 2,532,664 units.

Sales of new vehicles
  Jul. 2024 Jul. 2023 Y-o-Y Jan.-Jul. 2024 Jan.-Jul. 2023 Y-o-Y
Non-mini vehicles 263,194 253,241 3.9% 1,660,845 1,817,576 -8.6%
Mini Vehicles 141,980 125,811 12.9% 871,819 1,012,076 -13.9%
Total 405,174 379,052 6.9% 2,532,664 2,829,652 -10.5%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jan.-Jul. Share Jan.-Jul. Share
Toyota 130,218 49.5% 130,690 51.6% -0.4% 760,613 45.8% 940,505 51.7% -19.1%
Honda 35,786 13.6% 23,559 9.3% 51.9% 236,147 14.2% 147,466 8.1% 60.1%
Nissan 25,736 9.8% 26,163 10.3% -1.6% 172,978 10.4% 178,980 9.8% -3.4%
Suzuki 10,571 4.0% 9,372 3.7% 12.8% 80,263 4.8% 72,884 4.0% 10.1%
Subaru 8,820 3.4% 7,248 2.9% 21.7% 53,685 3.2% 48,361 2.7% 11.0%
Mazda 8,396 3.2% 11,778 4.7% -28.7% 57,416 3.5% 93,569 5.1% -38.6%
Lexus 8,176 3.1% 9,146 3.6% -10.6% 53,822 3.2% 60,393 3.3% -10.9%
Isuzu 6,118 2.3% 5,327 2.1% 14.8% 36,261 2.2% 38,067 2.1% -4.7%
Mitsubishi 3,942 1.5% 3,517 1.4% 12.1% 24,406 1.5% 28,470 1.6% -14.3%
Hino 3,678 1.4% 3,325 1.3% 10.6% 24,202 1.5% 23,636 1.3% 2.4%
Mitsubishi Fuso 2,826 1.1% 3,154 1.2% -10.4% 19,771 1.2% 20,929 1.2% -5.5%
Daihatsu 1,611 0.6% 1,017 0.4% 58.4% 5,635 0.3% 17,555 1.0% -67.9%
UD Trucks 918 0.3% 781 0.3% 17.5% 5,361 0.3% 5,930 0.3% -9.6%
Others 16,398 6.2% 18,164 7.2% -9.7% 130,285 7.8% 140,831 7.7% -7.5%
Total 263,194 100.0% 253,241 100.0% 3.9% 1,660,845 100.0% 1,817,576 100.0% -8.6%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jul. Share Jul. Share
Suzuki 48,627 34.2% 45,392 36.1% 7.1% 354,225 40.6% 311,345 30.8% 13.8%
Daihatsu 40,435 28.5% 30,993 24.6% 30.5% 157,145 18.0% 326,633 32.3% -51.9%
Honda 23,998 16.9% 24,086 19.1% -0.4% 165,418 19.0% 182,195 18.0% -9.2%
Nissan 16,989 12.0% 15,320 12.2% 10.9% 115,652 13.3% 113,208 11.2% 2.2%
Mitsubishi 5,701 4.0% 4,472 3.6% 27.5% 43,052 4.9% 28,853 2.9% 49.2%
Mazda 3,042 2.1% 3,307 2.6% -8.0% 22,683 2.6% 21,286 2.1% 6.6%
Toyota 1,933 1.4% 1,318 1.0% 46.7% 8,107 0.9% 18,368 1.8% -55.9%
Subaru 1,232 0.9% 893 0.7% 38.0% 5,376 0.6% 10,084 1.0% -46.7%
Others 23 0.0% 30 0.0% -23.3% 161 0.0% 104 0.0% 54.8%
Total 141,980 100.0% 125,811 100.0% 12.9% 871,819 100.0% 1,012,076 100.0% -13.9%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jan.-Jul. Share Jan.-Jul. Share
Toyota 114,135 49.7% 115,718 52.2% -1.4% 675,146 46.1% 832,133 52.3% -18.9%
Honda 35,786 15.6% 23,559 10.6% 51.9% 236,147 16.1% 147,466 9.3% 60.1%
Nissan 22,780 9.9% 22,629 10.2% 0.7% 151,846 10.4% 153,105 9.6% -0.8%
Suzuki 10,571 4.6% 9,372 4.2% 12.8% 80,263 5.5% 72,884 4.6% 10.1%
Subaru 8,820 3.8% 7,248 3.3% 21.7% 53,685 3.7% 48,361 3.0% 11.0%
Lexus 8,176 3.6% 9,146 4.1% -10.6% 53,822 3.7% 60,393 3.8% -10.9%
Mazda 8,095 3.5% 11,413 5.1% -29.1% 55,369 3.8% 90,449 5.7% -38.8%
Mitsubishi 3,695 1.6% 3,517 1.6% 5.1% 22,994 1.6% 28,470 1.8% -19.2%
Daihatsu 1,395 0.6% 1,000 0.5% 39.5% 5,206 0.4% 17,301 1.1% -69.9%
Others 16,230 7.1% 18,054 8.1% -10.1% 129,307 8.8% 139,821 8.8% -7.5%
Total 229,683 100.0% 221,656 100.0% 3.6% 1,463,785 100.0% 1,590,383 100.0% -8.0%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Jul. Share Jul. Share
Toyota 72,388 46.4% 73,939 49.1% -2.1%
Honda 24,303 15.6% 12,529 8.3% 94.0%
Nissan 16,169 10.4% 16,447 10.9% -1.7%
Subaru 8,527 5.5% 7,115 4.7% 19.8%
Lexus 8,176 5.2% 9,146 6.1% -10.6%
Mazda 6,605 4.2% 9,597 6.4% -31.2%
Mitsubishi 3,273 2.1% 3,064 2.0% 6.8%
Suzuki 847 0.5% 1,304 0.9% -35.0%
Daihatsu 1 0.0% 1 0.0% 0.0%
Others 15,691 10.1% 17,582 11.7% -10.8%
Total 155,980 100.0% 150,724 100.0% 3.5%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Jul. Share Jul. Share
Toyota 41,747 56.6% 41,779 58.9% -0.1%
Honda 11,483 15.6% 11,030 15.6% 4.1%
Suzuki 9,724 13.2% 8,068 11.4% 20.5%
Nissan 6,611 9.0% 6,182 8.7% 6.9%
Mazda 1,490 2.0% 1,816 2.6% -18.0%
Daihatsu 1,394 1.9% 999 1.4% 39.5%
Mitsubishi 422 0.6% 453 0.6% -6.8%
Subaru 293 0.4% 133 0.2% 120.3%
Others 539 0.7% 472 0.7% 14.2%
Total 73,703 100.0% 70,932 100.0% 3.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jan.-Jul. Share Jan.-Jul. Share
Toyota 15,611 47.9% 14,672 47.4% 6.4% 82,776 43.4% 106,438 47.8% -22.2%
Isuzu 6,007 18.4% 5,235 16.9% 14.7% 35,432 18.6% 37,418 16.8% -5.3%
Hino 3,546 10.9% 3,272 10.6% 8.4% 23,306 12.2% 23,247 10.4% 0.3%
Nissan 2,930 9.0% 3,513 11.3% -16.6% 20,899 10.9% 25,593 11.5% -18.3%
Mitsubishi Fuso 2,647 8.1% 3,000 9.7% -11.8% 18,403 9.6% 19,719 8.9% -6.7%
UD Trucks 918 2.8% 781 2.5% 17.5% 5,361 2.8% 5,930 2.7% -9.6%
Mazda 301 0.9% 365 1.2% -17.5% 2,047 1.1% 3,120 1.4% -34.4%
Mitsubishi 247 0.8% 0 0.0% -% 1,412 0.7% 0 0.0% -%
Daihatsu 216 0.7% 17 0.1% 1170.6% 429 0.2% 254 0.1% 68.9%
Others 160 0.5% 110 0.4% 45.5% 859 0.4% 961 0.4% -10.6%
Total 32,583 100.0% 30,965 100.0% 5.2% 190,924 100.0% 222,680 100.0% -14.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Jul. Share Jul. Share
Isuzu 5,205 39.0% 4,749 38.1% 9.6%
Hino 2,848 21.3% 2,455 19.7% 16.0%
Toyota 1,889 14.1% 2,235 17.9% -15.5%
Mitsubishi Fuso 1,808 13.5% 1,882 15.1% -3.9%
UD Trucks 915 6.9% 772 6.2% 18.5%
Mitsubishi 247 1.8% 0 0.0% -%
Nissan 245 1.8% 233 1.9% 5.2%
Mazda 39 0.3% 20 0.2% 95.0%
Others 160 1.2% 109 0.9% 46.8%
Total 13,356 100.0% 12,455 100.0% 7.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Jul. Share Jul. Share
Toyota 13,722 71.4% 12,437 67.2% 10.3%
Nissan 2,685 14.0% 3,280 17.7% -18.1%
Mitsubishi Fuso 839 4.4% 1,118 6.0% -25.0%
Isuzu 802 4.2% 486 2.6% 65.0%
Hino 698 3.6% 817 4.4% -14.6%
Mazda 262 1.4% 345 1.9% -24.1%
Daihatsu 216 1.1% 17 0.1% 1170.6%
UD Trucks 3 0.0% 9 0.0% -66.7%
Others 0 0.0% 1 0.0% -100.0%
Total 19,227 100.0% 18,510 100.0% 3.9%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jan.-Jul. Share Jan.-Jul. Share
Toyota 472 50.9% 300 48.4% 57.3% 2,691 43.9% 1,934 42.9% 39.1%
Mitsubishi Fuso 179 19.3% 154 24.8% 16.2% 1,368 22.3% 1,210 26.8% 13.1%
Hino 132 14.2% 53 8.5% 149.1% 896 14.6% 389 8.6% 130.3%
Isuzu 111 12.0% 92 14.8% 20.7% 829 13.5% 649 14.4% 27.7%
Nissan 26 2.8% 21 3.4% 23.8% 233 3.8% 282 6.2% -17.4%
Others 8 0.9% 0 0.0% -% 119 1.9% 49 1.1% 142.9%
Total 928 100.0% 620 100.0% 49.7% 6,136 100.0% 4,513 100.0% 36.0%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Jul. 2024 Jul. 2023 Y-o-Y Jan.-Jul.
2024
Jan.-Jul.
2023
Y-o-Y
1 Honda N BOX 16,500 17,918 -7.9% 117,180 130,166 -10.0%
2 Toyota Corolla 14,622 12,792 14.3% 99,823 95,166 4.9%
3 Daihatsu Hijet 13,970 7,387 89.1% 65,814 89,785 -26.7%
4 Suzuki Suzuki Spacia 13,661 10,615 28.7% 101,776 77,745 30.9%
5 Daihatsu Tanto 12,576 10,255 22.6% 40,343 90,340 -55.3%
6 Toyota Yaris 11,617 18,854 -38.4% 93,332 116,275 -19.7%
7 Toyota Sienta 11,441 12,489 -8.4% 67,090 79,833 -16.0%
8 Toyota ROOMY 10,003 4,433 125.6% 29,259 50,247 -41.8%
9 Nissan Note 9,000 8,357 7.7% 61,857 66,452 -6.9%
10 Honda Freed 8,442 6,043 39.7% 46,871 49,556 -5.4%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association




Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jul. Share Jul. Share Jan.-Jul. Share Jan.-Jul. Share
Honda 4,921 19.8% 7 0.0% 70200.0% 23,575 13.1% 252 0.1% 9255.2%
Mercedes-Benz 4,084 16.4% 3,705 15.7% 10.2% 29,776 16.6% 29,302 16.6% 1.6%
BMW 2,672 10.7% 2,243 9.5% 19.1% 18,774 10.5% 18,935 10.7% -0.9%
Nissan 1,479 5.9% 1,578 6.7% -6.3% 9,670 5.4% 9,051 5.1% 6.8%
BMW MINI 1,386 5.6% 1,252 5.3% 10.7% 7,907 4.4% 10,136 5.7% -22.0%
Audi 1,343 5.4% 1,631 6.9% -17.7% 13,474 7.5% 13,819 7.8% -2.5%
VW 1,240 5.0% 3,578 15.2% -65.3% 14,710 8.2% 16,217 9.2% -9.3%
Toyota 884 3.6% 2,642 11.2% -66.5% 7,681 4.3% 17,749 10.1% -56.7%
Volvo 877 3.5% 952 4.0% -7.9% 7,232 4.0% 8,648 4.9% -16.4%
Porsche 752 3.0% 591 2.5% 27.2% 5,428 3.0% 4,868 2.8% 11.5%
Jeep 708 2.8% 840 3.6% -15.7% 5,413 3.0% 7,007 4.0% -22.7%
Mazda 701 2.8% 991 4.2% -29.3% 5,749 3.2% 6,605 3.7% -13.0%
Fiat 411 1.7% 341 1.4% 20.5% 2,610 1.5% 2,718 1.5% -4.0%
Land Rover 398 1.6% 535 2.3% -25.6% 4,658 2.6% 4,978 2.8% -6.4%
Peugeot 346 1.4% 538 2.3% -35.7% 3,107 1.7% 4,995 2.8% -37.8%
Renault 308 1.2% 487 2.1% -36.8% 3,337 1.9% 4,491 2.5% -25.7%
Mitsubishi 248 1.0% 57 0.2% 335.1% 1,429 0.8% 879 0.5% 62.6%
ABARTH 221 0.9% 107 0.5% 106.5% 1,078 0.6% 815 0.5% 32.3%
Citroen 216 0.9% 310 1.3% -30.3% 1,736 1.0% 3,369 1.9% -48.5%
Daihatsu 216 0.9% 17 0.1% 1170.6% 429 0.2% 254 0.1% 68.9%
BYD 207 0.8% 78 0.3% 165.4% 1,291 0.7% 655 0.4% 97.1%
Ferrari 175 0.7% 130 0.6% 34.6% 892 0.5% 814 0.5% 9.6%
Lamborghini 85 0.3% 32 0.1% 165.6% 449 0.3% 304 0.2% 47.7%
Maserati 83 0.3% 121 0.5% -31.4% 742 0.4% 788 0.4% -5.8%
Alfa Romeo 55 0.2% 101 0.4% -45.5% 620 0.3% 1,054 0.6% -41.2%
Aston Martin 55 0.2% 33 0.1% 66.7% 314 0.2% 271 0.2% 15.9%
Volvo Truck 50 0.2% 40 0.2% 25.0% 326 0.2% 326 0.2% 0.0%
Hyundai 45 0.2% 15 0.1% 200.0% 388 0.2% 244 0.1% 59.0%
Scania 43 0.2% 29 0.1% 48.3% 262 0.1% 207 0.1% 26.6%
Rolls Royce 43 0.2% 17 0.1% 152.9% 215 0.1% 128 0.1% 68.0%
Chevrolet 40 0.2% 58 0.2% -31.0% 374 0.2% 466 0.3% -19.7%
Bentley 38 0.2% 54 0.2% -29.6% 335 0.2% 341 0.2% -1.8%
McLaren 31 0.1% 12 0.1% 158.3% 148 0.1% 104 0.1% 42.3%
Lotus 27 0.1% 8 0.0% 237.5% 170 0.1% 20 0.0% 750.0%
Jaguar 26 0.1% 40 0.2% -35.0% 387 0.2% 425 0.2% -8.9%
DS 26 0.1% 52 0.2% -50.0% 291 0.2% 630 0.4% -53.8%
Cadillac 21 0.1% 27 0.1% -22.2% 259 0.1% 352 0.2% -26.4%
BMW Alpina 21 0.1% 18 0.1% 16.7% 245 0.1% 174 0.1% 40.8%
Ford 20 0.1% 26 0.1% -23.1% 120 0.1% 186 0.1% -35.5%
Suzuki 13 0.1% 71 0.3% -81.7% 536 0.3% 940 0.5% -43.0%
Dodge 13 0.1% 17 0.1% -23.5% 70 0.0% 139 0.1% -49.6%
Others 332 1.3% 146 0.6% 127.4% 3,147 1.8% 2,905 1.6% 8.3%
Total 24,860 100.0% 23,527 100.0% 5.7% 179,354 100.0% 176,561 100.0% 1.6%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, June 2024

Jul 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in June decreased 4.9% y/y to 373.6K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in June 2024 decreased 4.9% to 373,599 units. Sales with engine displacements above 660cc decreased 7.0% to 241,561 units. Vehicles with engine displacements below 660cc also decreased 0.7% to 132,038units.
Total sales from January to June decreased 13.2% to 2,127,490 units.

Sales of new vehicles
  Jun. 2024 Jun. 2023 Y-o-Y Jan.-Jun. 2024 Jan.-Jun. 2023 Y-o-Y
Non-mini vehicles 241,561 259,794 -7.0% 1,397,651 1,564,335 -10.7%
Mini Vehicles 132,038 132,925 -0.7% 729,839 886,265 -17.7%
Total 373,599 392,719 -4.9% 2,127,490 2,450,600 -13.2%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jan.-Jun. Share Jan.-Jun. Share
Toyota 112,279 46.5% 130,817 50.4% -14.2% 630,395 45.1% 809,815 51.8% -22.2%
Honda 34,958 14.5% 21,080 8.1% 65.8% 200,361 14.3% 123,907 7.9% 61.7%
Nissan 22,458 9.3% 26,678 10.3% -15.8% 147,242 10.5% 152,817 9.8% -3.6%
Suzuki 10,204 4.2% 9,402 3.6% 8.5% 69,692 5.0% 63,512 4.1% 9.7%
Lexus 7,575 3.1% 8,584 3.3% -11.8% 45,646 3.3% 51,247 3.3% -10.9%
Subaru 7,375 3.1% 6,434 2.5% 14.6% 44,865 3.2% 41,113 2.6% 9.1%
Mazda 6,471 2.7% 13,280 5.1% -51.3% 49,020 3.5% 81,791 5.2% -40.1%
Isuzu 5,586 2.3% 5,675 2.2% -1.6% 30,143 2.2% 32,740 2.1% -7.9%
Hino 3,820 1.6% 3,756 1.4% 1.7% 20,524 1.5% 20,311 1.3% 1.0%
Mitsubishi Fuso 3,116 1.3% 3,478 1.3% -10.4% 16,945 1.2% 17,775 1.1% -4.7%
Mitsubishi 3,085 1.3% 4,044 1.6% -23.7% 20,464 1.5% 24,953 1.6% -18.0%
Daihatsu 1,333 0.6% 1,018 0.4% 30.9% 4,024 0.3% 16,538 1.1% -75.7%
UD Trucks 767 0.3% 1,015 0.4% -24.4% 4,443 0.3% 5,149 0.3% -13.7%
Others 22,534 9.3% 24,533 9.4% -8.1% 113,887 8.1% 122,667 7.8% -7.2%
Total 241,561 100.0% 259,794 100.0% -7.0% 1,397,651 100.0% 1,564,335 100.0% -10.7%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jun. Share Jun. Share
Suzuki 48,579 36.8% 44,329 33.3% 9.6% 305,598 41.9% 265,953 30.0% 14.9%
Daihatsu 34,690 26.3% 41,077 30.9% -15.5% 116,710 16.0% 295,640 33.4% -60.5%
Honda 24,289 18.4% 22,166 16.7% 9.6% 141,420 19.4% 158,109 17.8% -10.6%
Nissan 13,928 10.5% 14,073 10.6% -1.0% 98,663 13.5% 97,888 11.0% 0.8%
Mitsubishi 4,556 3.5% 4,573 3.4% -0.4% 37,351 5.1% 24,381 2.8% 53.2%
Mazda 3,099 2.3% 2,804 2.1% 10.5% 19,641 2.7% 17,979 2.0% 9.2%
Toyota 1,667 1.3% 2,617 2.0% -36.3% 6,174 0.8% 17,050 1.9% -63.8%
Subaru 1,202 0.9% 1,269 1.0% -5.3% 4,144 0.6% 9,191 1.0% -54.9%
Others 28 0.0% 17 0.0% 64.7% 138 0.0% 74 0.0% 86.5%
Total 132,038 100.0% 132,925 100.0% -0.7% 729,839 100.0% 886,265 100.0% -17.7%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jan.-Jun. Share Jan.-Jun. Share
Toyota 98,396 46.6% 116,233 51.3% -15.3% 561,011 45.5% 716,415 52.3% -21.7%
Honda 34,958 16.6% 21,080 9.3% 65.8% 200,361 16.2% 123,907 9.1% 61.7%
Nissan 19,686 9.3% 22,798 10.1% -13.7% 129,066 10.5% 130,476 9.5% -1.1%
Suzuki 10,204 4.8% 9,402 4.1% 8.5% 69,692 5.6% 63,512 4.6% 9.7%
Lexus 7,575 3.6% 8,584 3.8% -11.8% 45,646 3.7% 51,247 3.7% -10.9%
Subaru 7,375 3.5% 6,434 2.8% 14.6% 44,865 3.6% 41,113 3.0% 9.1%
Mazda 6,180 2.9% 12,819 5.7% -51.8% 47,274 3.8% 79,036 5.8% -40.2%
Mitsubishi 3,058 1.4% 4,044 1.8% -24.4% 19,299 1.6% 24,953 1.8% -22.7%
Daihatsu 1,294 0.6% 972 0.4% 33.1% 3,811 0.3% 16,301 1.2% -76.6%
Others 22,405 10.6% 24,394 10.8% -8.2% 113,077 9.2% 121,767 8.9% -7.1%
Total 211,131 100.0% 226,760 100.0% -6.9% 1,234,102 100.0% 1,368,727 100.0% -9.8%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Jun. Share Jun. Share
Toyota 64,461 44.0% 73,831 47.9% -12.7%
Honda 23,873 16.3% 9,444 6.1% 152.8%
Nissan 13,705 9.4% 16,506 10.7% -17.0%
Lexus 7,575 5.2% 8,584 5.6% -11.8%
Subaru 7,082 4.8% 6,307 4.1% 12.3%
Mazda 4,554 3.1% 11,027 7.2% -58.7%
Mitsubishi 2,510 1.7% 3,694 2.4% -32.1%
Suzuki 875 0.6% 1,205 0.8% -27.4%
Daihatsu 0 0.0% 10 0.0% -100.0%
Others 21,758 14.9% 23,529 15.3% -7.5%
Total 146,393 100.0% 154,137 100.0% -5.0%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Jun. Share Jun. Share
Toyota 33,935 52.4% 42,402 58.4% -20.0%
Honda 11,085 17.1% 11,636 16.0% -4.7%
Suzuki 9,329 14.4% 8,197 11.3% 13.8%
Nissan 5,981 9.2% 6,292 8.7% -4.9%
Mazda 1,626 2.5% 1,792 2.5% -9.3%
Daihatsu 1,294 2.0% 962 1.3% 34.5%
Mitsubishi 548 0.8% 350 0.5% 56.6%
Subaru 293 0.5% 127 0.2% 130.7%
Others 647 1.0% 865 1.2% -25.2%
Total 64,738 100.0% 72,623 100.0% -10.9%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jan.-Jun. Share Jan.-Jun. Share
Toyota 13,329 45.1% 14,271 43.9% -6.6% 67,165 42.4% 91,766 47.9% -26.8%
Isuzu 5,501 18.6% 5,636 17.4% -2.4% 29,425 18.6% 32,183 16.8% -8.6%
Hino 3,717 12.6% 3,704 11.4% 0.4% 19,760 12.5% 19,975 10.4% -1.1%
Mitsubishi Fuso 2,977 10.1% 3,362 10.4% -11.5% 15,756 10.0% 16,719 8.7% -5.8%
Nissan 2,765 9.4% 3,850 11.9% -28.2% 17,969 11.3% 22,080 11.5% -18.6%
UD Trucks 767 2.6% 1,015 3.1% -24.4% 4,443 2.8% 5,149 2.7% -13.7%
Mazda 291 1.0% 461 1.4% -36.9% 1,746 1.1% 2,755 1.4% -36.6%
Daihatsu 39 0.1% 46 0.1% -15.2% 213 0.1% 237 0.1% -10.1%
Mitsubishi 27 0.1% 0 0.0% -% 1,165 0.7% 0 0.0% -%
Others 128 0.4% 134 0.4% -4.5% 699 0.4% 851 0.4% -17.9%
Total 29,541 100.0% 32,479 100.0% -9.0% 158,341 100.0% 191,715 100.0% -17.4%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Jun. Share Jun. Share
Isuzu 4,808 37.5% 4,908 37.2% -2.0%
Hino 2,946 23.0% 2,761 20.9% 6.7%
Mitsubishi Fuso 2,041 15.9% 2,043 15.5% -0.1%
Toyota 1,961 15.3% 2,098 15.9% -6.5%
UD Trucks 762 5.9% 1,009 7.6% -24.5%
Nissan 132 1.0% 215 1.6% -38.6%
Mitsubishi 27 0.2% 0 0.0% -%
Mazda 26 0.2% 40 0.3% -35.0%
Others 128 1.0% 134 1.0% -4.5%
Total 12,831 100.0% 13,208 100.0% -2.9%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Jun. Share Jun. Share
Toyota 11,368 68.0% 12,173 63.2% -6.6%
Nissan 2,633 15.8% 3,635 18.9% -27.6%
Mitsubishi Fuso 936 5.6% 1,319 6.8% -29.0%
Hino 771 4.6% 943 4.9% -18.2%
Isuzu 693 4.1% 728 3.8% -4.8%
Mazda 265 1.6% 421 2.2% -37.1%
Daihatsu 39 0.2% 46 0.2% -15.2%
UD Trucks 5 0.0% 6 0.0% -16.7%
Total 16,710 100.0% 19,271 100.0% -13.3%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jan.-Jun. Share Jan.-Jun. Share
Toyota 554 62.3% 313 56.4% 77.0% 2,219 42.6% 1,634 42.0% 35.8%
Mitsubishi Fuso 139 15.6% 116 20.9% 19.8% 1,189 22.8% 1,056 27.1% 12.6%
Hino 103 11.6% 52 9.4% 98.1% 764 14.7% 336 8.6% 127.4%
Isuzu 85 9.6% 39 7.0% 117.9% 718 13.8% 557 14.3% 28.9%
Nissan 7 0.8% 30 5.4% -76.7% 207 4.0% 261 6.7% -20.7%
Others 1 0.1% 5 0.9% -80.0% 111 2.1% 49 1.3% 126.5%
Total 889 100.0% 555 100.0% 60.2% 5,208 100.0% 3,893 100.0% 33.8%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Jun. 2024 Jun. 2023 Y-o-Y Jan.-Jun.
2024
Jan.-Jun.
2023
Y-o-Y
1 Honda N BOX 16,803 16,040 4.8% 100,680 112,248 -10.3%
2 Toyota Corolla 13,813 12,336 12.0% 85,201 82,374 3.4%
3 Suzuki Suzuki Spacia 13,012 9,970 30.5% 88,115 67,130 31.3%
4 Toyota Yaris 12,184 17,710 -31.2% 81,715 97,421 -16.1%
5 Daihatsu Tanto 11,933 14,572 -18.1% 27,767 80,085 -65.3%
6 Daihatsu Hijet 11,587 7,769 49.1% 51,844 82,398 -37.1%
7 Toyota Sienta 8,987 11,909 -24.5% 55,649 67,344 -17.4%
8 Nissan Note 8,236 8,535 -3.5% 52,857 58,095 -9.0%
9 Toyota ROOMY 8,117 2,610 211.0% 19,256 45,814 -58.0%
10 Suzuki HUSTLER 7,641 6,877 11.1% 48,979 34,157 43.4%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Jun. Share Jun. Share Jan.-Jun. Share Jan.-Jun. Share
Mercedes-Benz 5,166 17.3% 5,004 16.9% 3.2% 25,692 16.6% 25,597 16.7% 0.4%
Honda 4,319 14.5% 15 0.1% 28693.3% 18,654 12.1% 245 0.2% 7513.9%
BMW 3,853 12.9% 3,429 11.6% 12.4% 16,102 10.4% 16,692 10.9% -3.5%
VW 2,680 9.0% 1,960 6.6% 36.7% 13,470 8.7% 12,639 8.3% 6.6%
Audi 2,357 7.9% 2,232 7.5% 5.6% 12,131 7.9% 12,188 8.0% -0.5%
Volvo 1,332 4.5% 1,658 5.6% -19.7% 6,355 4.1% 7,696 5.0% -17.4%
Nissan 1,283 4.3% 964 3.2% 33.1% 8,191 5.3% 7,473 4.9% 9.6%
Jeep 936 3.1% 1,146 3.9% -18.3% 4,705 3.0% 6,167 4.0% -23.7%
Toyota 925 3.1% 2,748 9.3% -66.3% 6,797 4.4% 15,107 9.9% -55.0%
Porsche 924 3.1% 1,123 3.8% -17.7% 4,676 3.0% 4,277 2.8% 9.3%
Land Rover 748 2.5% 948 3.2% -21.1% 4,260 2.8% 4,443 2.9% -4.1%
Mazda 653 2.2% 1,184 4.0% -44.8% 5,048 3.3% 5,614 3.7% -10.1%
BMW MINI 579 1.9% 1,890 6.4% -69.4% 6,521 4.2% 8,884 5.8% -26.6%
Fiat 522 1.8% 581 2.0% -10.2% 2,199 1.4% 2,377 1.6% -7.5%
Peugeot 485 1.6% 776 2.6% -37.5% 2,761 1.8% 4,457 2.9% -38.1%
Renault 410 1.4% 606 2.0% -32.3% 3,029 2.0% 4,004 2.6% -24.4%
Citroen 259 0.9% 565 1.9% -54.2% 1,520 1.0% 3,059 2.0% -50.3%
ABARTH 224 0.8% 226 0.8% -0.9% 857 0.6% 708 0.5% 21.0%
BYD 149 0.5% 93 0.3% 60.2% 1,084 0.7% 577 0.4% 87.9%
Maserati 145 0.5% 270 0.9% -46.3% 659 0.4% 667 0.4% -1.2%
Ferrari 134 0.4% 134 0.5% 0.0% 717 0.5% 684 0.4% 4.8%
Alfa Romeo 114 0.4% 237 0.8% -51.9% 565 0.4% 953 0.6% -40.7%
Bentley 92 0.3% 79 0.3% 16.5% 297 0.2% 287 0.2% 3.5%
Jaguar 84 0.3% 89 0.3% -5.6% 361 0.2% 385 0.3% -6.2%
Lamborghini 80 0.3% 87 0.3% -8.0% 364 0.2% 272 0.2% 33.8%
Aston Martin 73 0.2% 48 0.2% 52.1% 259 0.2% 238 0.2% 8.8%
Chevrolet 69 0.2% 74 0.2% -6.8% 334 0.2% 408 0.3% -18.1%
DS 61 0.2% 226 0.8% -73.0% 265 0.2% 578 0.4% -54.2%
Cadillac 52 0.2% 62 0.2% -16.1% 238 0.2% 325 0.2% -26.8%
Volvo Truck 44 0.1% 60 0.2% -26.7% 276 0.2% 286 0.2% -3.5%
Daihatsu 39 0.1% 46 0.2% -15.2% 213 0.1% 237 0.2% -10.1%
Scania 38 0.1% 34 0.1% 11.8% 219 0.1% 178 0.1% 23.0%
BMW Alpina 36 0.1% 47 0.2% -23.4% 224 0.1% 156 0.1% 43.6%
McLaren 29 0.1% 21 0.1% 38.1% 117 0.1% 92 0.1% 27.2%
Mitsubishi 27 0.1% 64 0.2% -57.8% 1,181 0.8% 822 0.5% 43.7%
Hyundai 26 0.1% 30 0.1% -13.3% 343 0.2% 229 0.1% 49.8%
Suzuki 21 0.1% 123 0.4% -82.9% 523 0.3% 869 0.6% -39.8%
Lotus 20 0.1% 2 0.0% 900.0% 143 0.1% 12 0.0% 1091.7%
Ford 16 0.1% 26 0.1% -38.5% 100 0.1% 160 0.1% -37.5%
Rolls Royce 15 0.1% 26 0.1% -42.3% 172 0.1% 111 0.1% 55.0%
Dodge 13 0.0% 14 0.0% -7.1% 57 0.0% 122 0.1% -53.3%
Others 769 2.6% 730 2.5% 5.3% 2,815 1.8% 2,759 1.8% 2.0%
Total 29,801 100.0% 29,677 100.0% 0.4% 154,494 100.0% 153,034 100.0% 1.0%
Source: Japan Automobile Importers Association (JAIA)




PAGETOP

Flash report, May 2024

Jun 3, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in May decreased 4.4% y/y to 312.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in May 2024 decreased 4.4% to 312,406 units. Sales with engine displacements above 660cc decreased 2.4% to 201,643 units. Vehicles with engine displacements below 660cc also decreased 7.7% to 110,763 units.
Total sales from January to May decreased 14.8% to 1,753,891 units.

Sales of new vehicles
  May 2024 May 2023 Y-o-Y Jan.-May 2024 Jan.-May 2023 Y-o-Y
Non-mini vehicles 201,643 206,663 -2.4% 1,156,090 1,304,541 -11.4%
Mini Vehicles 110,763 120,068 -7.7% 597,801 753,340 -20.6%
Total 312,406 326,731 -4.4% 1,753,891 2,057,881 -14.8%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share Jan.-May Share Jan.-May Share
Toyota 94,535 46.9% 106,935 51.7% -11.6% 518,116 44.8% 678,998 52.0% -23.7%
Honda 27,747 13.8% 15,778 7.6% 75.9% 165,403 14.3% 102,827 7.9% 60.9%
Nissan 18,427 9.1% 20,723 10.0% -11.1% 124,784 10.8% 126,139 9.7% -1.1%
Suzuki 9,308 4.6% 8,389 4.1% 11.0% 59,488 5.1% 54,110 4.1% 9.9%
Mazda 7,066 3.5% 8,979 4.3% -21.3% 42,549 3.7% 68,511 5.3% -37.9%
Lexus 6,792 3.4% 6,991 3.4% -2.8% 38,071 3.3% 42,663 3.3% -10.8%
Subaru 6,492 3.2% 5,008 2.4% 29.6% 37,490 3.2% 34,679 2.7% 8.1%
Isuzu 4,367 2.2% 4,048 2.0% 7.9% 24,557 2.1% 27,065 2.1% -9.3%
Hino 3,215 1.6% 2,849 1.4% 12.8% 16,704 1.4% 16,555 1.3% 0.9%
Mitsubishi 2,698 1.3% 2,952 1.4% -8.6% 17,379 1.5% 20,909 1.6% -16.9%
Mitsubishi Fuso 2,448 1.2% 2,815 1.4% -13.0% 13,829 1.2% 14,297 1.1% -3.3%
Daihatsu 754 0.4% 1,743 0.8% -56.7% 2,691 0.2% 15,520 1.2% -82.7%
UD Trucks 596 0.3% 764 0.4% -22.0% 3,676 0.3% 4,134 0.3% -11.1%
Others 17,198 8.5% 18,689 9.0% -8.0% 91,353 7.9% 98,134 7.5% -6.9%
Total 201,643 100.0% 206,663 100.0% -2.4% 1,156,090 100.0% 1,304,541 100.0% -11.4%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share May Share May Share
Suzuki 46,238 41.7% 37,714 31.4% 22.6% 257,019 43.0% 221,624 29.4% 16.0%
Daihatsu 22,425 20.2% 40,185 33.5% -44.2% 82,020 13.7% 254,563 33.8% -67.8%
Honda 20,780 18.8% 19,414 16.2% 7.0% 117,131 19.6% 135,943 18.0% -13.8%
Nissan 13,177 11.9% 11,990 10.0% 9.9% 84,735 14.2% 83,815 11.1% 1.1%
Mitsubishi 4,056 3.7% 3,551 3.0% 14.2% 32,795 5.5% 19,808 2.6% 65.6%
Mazda 2,482 2.2% 2,799 2.3% -11.3% 16,542 2.8% 15,175 2.0% 9.0%
Subaru 871 0.8% 1,391 1.2% -37.4% 2,942 0.5% 7,922 1.1% -62.9%
Toyota 729 0.7% 3,013 2.5% -75.8% 4,507 0.8% 14,433 1.9% -68.8%
Others 5 0.0% 11 0.0% -54.5% 110 0.0% 57 0.0% 93.0%
Total 110,763 100.0% 120,068 100.0% -7.7% 597,801 100.0% 753,340 100.0% -20.6%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share Jan.-May Share Jan.-May Share
Toyota 82,941 46.9% 94,160 52.4% -11.9% 462,615 45.2% 600,182 52.6% -22.9%
Honda 27,747 15.7% 15,778 8.8% 75.9% 165,403 16.2% 102,827 9.0% 60.9%
Nissan 16,384 9.3% 17,676 9.8% -7.3% 109,380 10.7% 107,678 9.4% 1.6%
Suzuki 9,308 5.3% 8,389 4.7% 11.0% 59,488 5.8% 54,110 4.7% 9.9%
Mazda 6,812 3.9% 8,570 4.8% -20.5% 41,094 4.0% 66,217 5.8% -37.9%
Lexus 6,792 3.8% 6,991 3.9% -2.8% 38,071 3.7% 42,663 3.7% -10.8%
Subaru 6,492 3.7% 5,008 2.8% 29.6% 37,490 3.7% 34,679 3.0% 8.1%
Mitsubishi 2,499 1.4% 2,952 1.6% -15.3% 16,241 1.6% 20,909 1.8% -22.3%
Daihatsu 630 0.4% 1,704 0.9% -63.0% 2,517 0.2% 15,329 1.3% -83.6%
Others 17,088 9.7% 18,576 10.3% -8.0% 90,672 8.9% 97,373 8.5% -6.9%
Total 176,693 100.0% 179,804 100.0% -1.7% 1,022,971 100.0% 1,141,967 100.0% -10.4%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
May Share May Share
Toyota 53,710 44.2% 57,278 48.1% -6.2%
Honda 19,343 15.9% 7,244 6.1% 167.0%
Nissan 11,633 9.6% 13,751 11.6% -15.4%
Lexus 6,792 5.6% 6,991 5.9% -2.8%
Subaru 6,338 5.2% 4,811 4.0% 31.7%
Mazda 4,160 3.4% 7,136 6.0% -41.7%
Mitsubishi 2,034 1.7% 2,665 2.2% -23.7%
Suzuki 771 0.6% 1,115 0.9% -30.9%
Daihatsu 0 0.0% 7 0.0% -100.0%
Others 16,676 13.7% 18,049 15.2% -7.6%
Total 121,457 100.0% 119,047 100.0% 2.0%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
May Share May Share
Toyota 29,231 52.9% 36,882 60.7% -20.7%
Suzuki 8,537 15.5% 7,274 12.0% 17.4%
Honda 8,404 15.2% 8,534 14.0% -1.5%
Nissan 4,751 8.6% 3,925 6.5% 21.0%
Mazda 2,652 4.8% 1,434 2.4% 84.9%
Daihatsu 630 1.1% 1,697 2.8% -62.9%
Mitsubishi 465 0.8% 287 0.5% 62.0%
Subaru 154 0.3% 197 0.3% -21.8%
Others 412 0.7% 527 0.9% -21.8%
Total 55,236 100.0% 60,757 100.0% -9.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share Jan.-May Share Jan.-May Share
Toyota 11,175 46.1% 12,497 47.3% -10.6% 53,836 41.8% 77,495 48.7% -30.5%
Isuzu 4,302 17.7% 4,023 15.2% 6.9% 23,924 18.6% 26,547 16.7% -9.9%
Hino 3,135 12.9% 2,819 10.7% 11.2% 16,043 12.5% 16,271 10.2% -1.4%
Mitsubishi Fuso 2,323 9.6% 2,701 10.2% -14.0% 12,779 9.9% 13,357 8.4% -4.3%
Nissan 2,035 8.4% 3,033 11.5% -32.9% 15,204 11.8% 18,230 11.4% -16.6%
UD Trucks 596 2.5% 764 2.9% -22.0% 3,676 2.9% 4,134 2.6% -11.1%
Mazda 254 1.0% 409 1.5% -37.9% 1,455 1.1% 2,294 1.4% -36.6%
Mitsubishi 199 0.8% 0 0.0% -% 1,138 0.9% 0 0.0% -%
Daihatsu 124 0.5% 39 0.1% 217.9% 174 0.1% 191 0.1% -8.9%
Others 103 0.4% 113 0.4% -8.8% 571 0.4% 717 0.5% -20.4%
Total 24,246 100.0% 26,398 100.0% -8.2% 128,800 100.0% 159,236 100.0% -19.1%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
May Share May Share
Isuzu 3,706 35.1% 3,483 35.3% 6.4%
Hino 2,563 24.3% 2,131 21.6% 20.3%
Mitsubishi Fuso 1,622 15.4% 1,424 14.5% 13.9%
Toyota 1,586 15.0% 1,722 17.5% -7.9%
UD Trucks 593 5.6% 745 7.6% -20.4%
Mitsubishi 199 1.9% 0 0.0% -%
Nissan 161 1.5% 205 2.1% -21.5%
Mazda 29 0.3% 30 0.3% -3.3%
Others 103 1.0% 113 1.1% -8.8%
Total 10,562 100.0% 9,853 100.0% 7.2%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
May Share May Share
Toyota 9,589 70.1% 10,775 65.1% -11.0%
Nissan 1,874 13.7% 2,828 17.1% -33.7%
Mitsubishi Fuso 701 5.1% 1,277 7.7% -45.1%
Isuzu 596 4.4% 540 3.3% 10.4%
Hino 572 4.2% 688 4.2% -16.9%
Mazda 225 1.6% 379 2.3% -40.6%
Daihatsu 124 0.9% 39 0.2% 217.9%
UD Trucks 3 0.0% 19 0.1% -84.2%
Total 13,684 100.0% 16,545 100.0% -17.3%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share Jan.-May Share Jan.-May Share
Toyota 419 59.5% 278 60.3% 50.7% 1,665 38.6% 1,321 39.6% 26.0%
Mitsubishi Fuso 125 17.8% 114 24.7% 9.6% 1,050 24.3% 940 28.2% 11.7%
Hino 80 11.4% 30 6.5% 166.7% 661 15.3% 284 8.5% 132.7%
Isuzu 65 9.2% 25 5.4% 160.0% 633 14.7% 518 15.5% 22.2%
Nissan 8 1.1% 14 3.0% -42.9% 200 4.6% 231 6.9% -13.4%
Others 7 1.0% 0 0.0% -% 110 2.5% 44 1.3% 150.0%
Total 704 100.0% 461 100.0% 52.7% 4,319 100.0% 3,338 100.0% 29.4%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model May 2024 May 2023 Y-o-Y Jan.-May
2024
Jan.-May
2023
Y-o-Y
1 Suzuki Suzuki Spacia 15,712 8,770 79.2% 75,103 57,160 31.4%
2 Honda N BOX 14,582 13,967 4.4% 83,877 96,208 -12.8%
3 Toyota Yaris 13,538 12,714 6.5% 69,531 79,711 -12.8%
4 Toyota Corolla 12,263 8,771 39.8% 71,388 70,038 1.9%
5 Daihatsu Hijet 9,990 10,609 -5.8% 40,257 74,629 -46.1%
6 Toyota Sienta 8,820 9,109 -3.2% 46,662 55,435 -15.8%
7 Nissan Note 7,365 5,585 31.9% 44,621 49,560 -10.0%
8 Daihatsu Tanto 6,174 11,208 -44.9% 15,834 65,513 -75.8%
9 Suzuki Wagon R 6,037 5,448 10.8% 35,510 32,492 9.3%
10 Suzuki HUSTLER 6,012 5,145 16.9% 41,338 27,280 51.5%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
May Share May Share Jan.-May Share Jan.-May Share
Honda 4,204 17.4% 15 0.1% 27926.7% 14,335 11.5% 230 0.2% 6132.6%
Mercedes-Benz 3,885 16.1% 3,901 16.8% -0.4% 20,526 16.5% 20,593 16.7% -0.3%
BMW 2,791 11.6% 2,285 9.9% 22.1% 12,249 9.8% 13,263 10.8% -7.6%
VW 2,100 8.7% 2,551 11.0% -17.7% 10,790 8.7% 10,679 8.7% 1.0%
Audi 1,885 7.8% 2,022 8.7% -6.8% 9,774 7.8% 9,956 8.1% -1.8%
Nissan 950 3.9% 940 4.1% 1.1% 6,908 5.5% 6,509 5.3% 6.1%
Jeep 895 3.7% 935 4.0% -4.3% 3,769 3.0% 5,021 4.1% -24.9%
Toyota 858 3.6% 2,324 10.0% -63.1% 5,872 4.7% 12,359 10.0% -52.5%
Volvo 823 3.4% 1,074 4.6% -23.4% 5,023 4.0% 6,038 4.9% -16.8%
BMW MINI 798 3.3% 1,161 5.0% -31.3% 5,942 4.8% 6,994 5.7% -15.0%
Porsche 607 2.5% 737 3.2% -17.6% 3,752 3.0% 3,154 2.6% 19.0%
Mazda 557 2.3% 975 4.2% -42.9% 4,395 3.5% 4,430 3.6% -0.8%
Land Rover 526 2.2% 742 3.2% -29.1% 3,512 2.8% 3,495 2.8% 0.5%
Peugeot 425 1.8% 561 2.4% -24.2% 2,276 1.8% 3,681 3.0% -38.2%
Renault 373 1.5% 514 2.2% -27.4% 2,619 2.1% 3,398 2.8% -22.9%
Fiat 342 1.4% 373 1.6% -8.3% 1,677 1.3% 1,796 1.5% -6.6%
Citroen 239 1.0% 411 1.8% -41.8% 1,261 1.0% 2,494 2.0% -49.4%
Mitsubishi 199 0.8% 59 0.3% 237.3% 1,154 0.9% 758 0.6% 52.2%
ABARTH 126 0.5% 82 0.4% 53.7% 633 0.5% 482 0.4% 31.3%
Daihatsu 124 0.5% 39 0.2% 217.9% 174 0.1% 191 0.2% -8.9%
Ferrari 113 0.5% 108 0.5% 4.6% 583 0.5% 550 0.4% 6.0%
BYD 101 0.4% 141 0.6% -28.4% 935 0.7% 484 0.4% 93.2%
Maserati 100 0.4% 85 0.4% 17.6% 514 0.4% 397 0.3% 29.5%
Alfa Romeo 77 0.3% 187 0.8% -58.8% 451 0.4% 716 0.6% -37.0%
Aston Martin 52 0.2% 41 0.2% 26.8% 186 0.1% 190 0.2% -2.1%
Jaguar 50 0.2% 43 0.2% 16.3% 277 0.2% 296 0.2% -6.4%
Lamborghini 49 0.2% 22 0.1% 122.7% 284 0.2% 185 0.1% 53.5%
Bentley 48 0.2% 56 0.2% -14.3% 205 0.2% 208 0.2% -1.4%
Cadillac 38 0.2% 27 0.1% 40.7% 186 0.1% 263 0.2% -29.3%
Scania 38 0.2% 35 0.2% 8.6% 181 0.1% 144 0.1% 25.7%
Chevrolet 37 0.2% 54 0.2% -31.5% 265 0.2% 334 0.3% -20.7%
DS 36 0.1% 126 0.5% -71.4% 204 0.2% 352 0.3% -42.0%
Volvo Truck 32 0.1% 40 0.2% -20.0% 232 0.2% 226 0.2% 2.7%
BMW Alpina 28 0.1% 50 0.2% -44.0% 188 0.2% 109 0.1% 72.5%
Rolls Royce 27 0.1% 9 0.0% 200.0% 157 0.1% 85 0.1% 84.7%
Suzuki 24 0.1% 153 0.7% -84.3% 502 0.4% 746 0.6% -32.7%
Hyundai 23 0.1% 17 0.1% 35.3% 317 0.3% 199 0.2% 59.3%
Ford 23 0.1% 29 0.1% -20.7% 84 0.1% 134 0.1% -37.3%
McLaren 20 0.1% 14 0.1% 42.9% 88 0.1% 71 0.1% 23.9%
Lotus 16 0.1% 1 0.0% 1500.0% 123 0.1% 10 0.0% 1130.0%
Others 475 2.0% 255 1.1% 86.3% 2,090 1.7% 2,137 1.7% -2.2%
Total 24,114 100.0% 23,194 100.0% 4.0% 124,693 100.0% 123,357 100.0% 1.1%
Source: Japan Automobile Importers Association (JAIA)


PAGETOP

Flash report, April 2024

May 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in April decreased 11.2% y/y to 310.3K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in April 2024 decreased 11.2% to 310,346 units. Sales with engine displacements above 660cc decreased 5.7% to 207,536 units. Vehicles with engine displacements below 660cc also decreased 20.7% to 102,810 units.
Total sales from January to April decreased 16.7% to 1,441,486 units.

Sales of new vehicles

  Apr. 2024 Apr. 2023 Y-o-Y Jan.-Apr. 2024 Jan.-Apr. 2023 Y-o-Y
Non-mini vehicles 207,536 219,987 -5.7% 954,447 1,097,878 -13.1%
Mini Vehicles 102,810 129,605 -20.7% 487,039 633,272 -23.1%
Total 310,346 349,592 -11.2% 1,441,486 1,731,150 -16.7%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Jan.-Apr. Share Jan.-Apr. Share
Toyota 99,824 48.1% 114,761 52.2% -13.0% 423,581 44.4% 572,063 52.1% -26.0%
Honda 30,031 14.5% 15,562 7.1% 93.0% 137,656 14.4% 87,049 7.9% 58.1%
Nissan 18,904 9.1% 22,181 10.1% -14.8% 106,357 11.1% 105,416 9.6% 0.9%
Suzuki 10,262 4.9% 9,106 4.1% 12.7% 50,180 5.3% 45,721 4.2% 9.8%
Lexus 7,422 3.6% 7,535 3.4% -1.5% 31,279 3.3% 35,672 3.2% -12.3%
Mazda 7,388 3.6% 11,753 5.3% -37.1% 35,483 3.7% 59,532 5.4% -40.4%
Subaru 5,824 2.8% 6,143 2.8% -5.2% 30,998 3.2% 29,671 2.7% 4.5%
Isuzu 4,088 2.0% 3,946 1.8% 3.6% 20,190 2.1% 23,017 2.1% -12.3%
Mitsubishi Fuso 3,087 1.5% 2,765 1.3% 11.6% 11,381 1.2% 11,482 1.0% -0.9%
Hino 3,043 1.5% 2,775 1.3% 9.7% 13,489 1.4% 13,706 1.2% -1.6%
Mitsubishi 2,638 1.3% 3,823 1.7% -31.0% 14,681 1.5% 17,957 1.6% -18.2%
UD Trucks 508 0.2% 695 0.3% -26.9% 3,080 0.3% 3,370 0.3% -8.6%
Daihatsu 302 0.1% 2,922 1.3% -89.7% 1,937 0.2% 13,777 1.3% -85.9%
Others 14,215 6.8% 16,020 7.3% -11.3% 74,155 7.8% 79,445 7.2% -6.7%
Total 207,536 100.0% 219,987 100.0% -5.7% 954,447 100.0% 1,097,878 100.0% -13.1%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Apr. Share Apr. Share
Suzuki 45,592 44.3% 39,265 30.3% 16.1% 210,781 43.3% 183,910 29.0% 14.6%
Honda 20,112 19.6% 21,008 16.2% -4.3% 96,351 19.8% 116,529 18.4% -17.3%
Daihatsu 16,399 16.0% 48,948 37.8% -66.5% 59,595 12.2% 214,378 33.9% -72.2%
Nissan 11,163 10.9% 10,853 8.4% 2.9% 71,558 14.7% 71,825 11.3% -0.4%
Mitsubishi 5,572 5.4% 2,133 1.6% 161.2% 28,739 5.9% 16,257 2.6% 76.8%
Mazda 2,699 2.6% 2,861 2.2% -5.7% 14,060 2.9% 12,376 2.0% 13.6%
Toyota 681 0.7% 3,012 2.3% -77.4% 3,778 0.8% 11,420 1.8% -66.9%
Subaru 584 0.6% 1,516 1.2% -61.5% 2,071 0.4% 6,531 1.0% -68.3%
Others 8 0.0% 9 0.0% -11.1% 106 0.0% 46 0.0% 130.4%
Total 102,810 100.0% 129,605 100.0% -20.7% 487,039 100.0% 633,272 100.0% -23.1%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Jan.-Apr. Share Jan.-Apr. Share
Toyota 88,066 48.5% 101,521 52.6% -13.3% 379,674 44.9% 506,022 52.6% -25.0%
Honda 30,031 16.5% 15,562 8.1% 93.0% 137,656 16.3% 87,049 9.0% 58.1%
Nissan 16,341 9.0% 19,225 10.0% -15.0% 92,996 11.0% 90,002 9.4% 3.3%
Suzuki 10,262 5.6% 9,106 4.7% 12.7% 50,180 5.9% 45,721 4.8% 9.8%
Lexus 7,422 4.1% 7,535 3.9% -1.5% 31,279 3.7% 35,672 3.7% -12.3%
Mazda 7,170 3.9% 11,331 5.9% -36.7% 34,282 4.1% 57,647 6.0% -40.5%
Subaru 5,824 3.2% 6,143 3.2% -5.2% 30,998 3.7% 29,671 3.1% 4.5%
Mitsubishi 2,175 1.2% 3,823 2.0% -43.1% 13,742 1.6% 17,957 1.9% -23.5%
Daihatsu 296 0.2% 2,889 1.5% -89.8% 1,887 0.2% 13,625 1.4% -86.2%
Others 14,046 7.7% 15,907 8.2% -11.7% 73,584 8.7% 78,797 8.2% -6.6%
Total 181,633 100.0% 193,042 100.0% -5.9% 846,278 100.0% 962,163 100.0% -12.0%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Apr. Share Apr. Share
Toyota 59,658 47.0% 62,601 49.3% -4.7%
Honda 20,978 16.5% 6,960 5.5% 201.4%
Nissan 11,706 9.2% 14,432 11.4% -18.9%
Lexus 7,422 5.8% 7,535 5.9% -1.5%
Subaru 5,742 4.5% 5,900 4.6% -2.7%
Mazda 5,017 4.0% 9,604 7.6% -47.8%
Mitsubishi 1,805 1.4% 3,388 2.7% -46.7%
Suzuki 907 0.7% 1,177 0.9% -22.9%
Daihatsu 0 0.0% 5 0.0% -100.0%
Others 13,702 10.8% 15,462 12.2% -11.4%
Total 126,937 100.0% 127,064 100.0% -0.1%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Apr. Share Apr. Share
Toyota 28,408 51.9% 38,920 59.0% -27.0%
Suzuki 9,355 17.1% 7,929 12.0% 18.0%
Honda 9,053 16.6% 8,602 13.0% 5.2%
Nissan 4,635 8.5% 4,793 7.3% -3.3%
Mazda 2,153 3.9% 1,727 2.6% 24.7%
Mitsubishi 370 0.7% 435 0.7% -14.9%
Daihatsu 296 0.5% 2,884 4.4% -89.7%
Subaru 82 0.1% 243 0.4% -66.3%
Others 344 0.6% 445 0.7% -22.7%
Total 54,696 100.0% 65,978 100.0% -17.1%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Jan.-Apr. Share Jan.-Apr. Share
Toyota 11,407 45.2% 12,971 49.0% -12.1% 42,661 40.8% 64,998 48.9% -34.4%
Isuzu 4,038 16.0% 3,924 14.8% 2.9% 19,622 18.8% 22,524 17.0% -12.9%
Hino 2,968 11.8% 2,742 10.4% 8.2% 12,908 12.3% 13,452 10.1% -4.0%
Mitsubishi Fuso 2,892 11.5% 2,632 9.9% 9.9% 10,456 10.0% 10,656 8.0% -1.9%
Nissan 2,554 10.1% 2,943 11.1% -13.2% 13,169 12.6% 15,197 11.4% -13.3%
UD Trucks 508 2.0% 695 2.6% -26.9% 3,080 2.9% 3,370 2.5% -8.6%
Mitsubishi 463 1.8% 0 0.0% -% 939 0.9% 0 0.0% -%
Mazda 218 0.9% 422 1.6% -48.3% 1,201 1.1% 1,885 1.4% -36.3%
Daihatsu 6 0.0% 33 0.1% -81.8% 50 0.0% 152 0.1% -67.1%
Others 167 0.7% 113 0.4% 47.8% 468 0.4% 604 0.5% -22.5%
Total 25,221 100.0% 26,475 100.0% -4.7% 104,554 100.0% 132,838 100.0% -21.3%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Apr. Share Apr. Share
Isuzu 3,576 33.5% 3,405 35.3% 5.0%
Hino 2,435 22.8% 1,932 20.0% 26.0%
Mitsubishi Fuso 1,971 18.5% 1,411 14.6% 39.7%
Toyota 1,389 13.0% 1,863 19.3% -25.4%
UD Trucks 504 4.7% 688 7.1% -26.7%
Mitsubishi 463 4.3% 0 0.0% -%
Nissan 140 1.3% 190 2.0% -26.3%
Mazda 16 0.2% 39 0.4% -59.0%
Others 167 1.6% 113 1.2% 47.8%
Total 10,661 100.0% 9,641 100.0% 10.6%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Apr. Share Apr. Share
Toyota 10,018 68.8% 11,108 66.0% -9.8%
Nissan 2,414 16.6% 2,753 16.4% -12.3%
Mitsubishi Fuso 921 6.3% 1,221 7.3% -24.6%
Hino 533 3.7% 810 4.8% -34.2%
Isuzu 462 3.2% 519 3.1% -11.0%
Mazda 202 1.4% 383 2.3% -47.3%
Daihatsu 6 0.0% 33 0.2% -81.8%
UD Trucks 4 0.0% 7 0.0% -42.9%
Total 14,560 100.0% 16,834 100.0% -13.5%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Jan.-Apr. Share Jan.-Apr. Share
Toyota 351 51.5% 269 57.2% 30.5% 1,246 34.5% 1,043 36.3% 19.5%
Mitsubishi Fuso 195 28.6% 133 28.3% 46.6% 925 25.6% 826 28.7% 12.0%
Hino 75 11.0% 33 7.0% 127.3% 581 16.1% 254 8.8% 128.7%
Isuzu 50 7.3% 22 4.7% 127.3% 568 15.7% 493 17.1% 15.2%
Nissan 9 1.3% 13 2.8% -30.8% 192 5.3% 217 7.5% -11.5%
Others 2 0.3% 0 0.0% -% 103 2.8% 44 1.5% 134.1%
Total 682 100.0% 470 100.0% 45.1% 3,615 100.0% 2,877 100.0% 25.7%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Apr. 2024 Apr. 2023 Y-o-Y Jan.-Apr.
2024
Jan.-Apr.
2023
Y-o-Y
1 Honda N BOX 14,947 14,986 -0.3% 69,295 82,241 -15.7%
2 Toyota Yaris 13,765 14,143 -2.7% 55,993 66,997 -16.4%
3 Suzuki Suzuki Spacia 13,031 10,984 18.6% 59,391 48,390 22.7%
4 Toyota Corolla 12,969 10,662 21.6% 59,125 61,267 -3.5%
5 Toyota Sienta 10,337 9,195 12.4% 37,842 46,326 -18.3%
6 Daihatsu Hijet 10,325 14,812 -30.3% 30,267 64,020 -52.7%
7 Honda Vezel 7,752 2,988 159.4% 31,585 16,042 96.9%
8 Suzuki HUSTLER 7,507 4,052 85.3% 35,326 22,135 59.6%
9 Toyota Alphard 6,704 4,073 64.6% 24,246 22,239 9.0%
10 Suzuki Wagon R 6,129 4,853 26.3% 29,473 27,044 9.0%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Apr. Share Apr. Share Jan.-Apr. Share Jan.-Apr. Share
Honda 3,472 16.9% 27 0.1% 12759.3% 10,131 10.1% 215 0.2% 4612.1%
Mercedes-Benz 3,212 15.6% 3,559 17.8% -9.7% 16,641 16.5% 16,692 16.7% -0.3%
BMW 1,811 8.8% 2,542 12.7% -28.8% 9,458 9.4% 10,978 11.0% -13.8%
VW 1,689 8.2% 1,484 7.4% 13.8% 8,690 8.6% 8,128 8.1% 6.9%
Audi 1,585 7.7% 1,363 6.8% 16.3% 7,889 7.8% 7,934 7.9% -0.6%
Nissan 1,020 5.0% 1,148 5.7% -11.1% 5,958 5.9% 5,569 5.6% 7.0%
BMW MINI 1,018 5.0% 1,217 6.1% -16.4% 5,144 5.1% 5,833 5.8% -11.8%
Volvo 803 3.9% 864 4.3% -7.1% 4,200 4.2% 4,964 5.0% -15.4%
Toyota 782 3.8% 2,145 10.7% -63.5% 5,014 5.0% 10,035 10.0% -50.0%
Jeep 676 3.3% 1,136 5.7% -40.5% 2,874 2.9% 4,086 4.1% -29.7%
Porsche 615 3.0% 351 1.8% 75.2% 3,145 3.1% 2,417 2.4% 30.1%
Mazda 549 2.7% 498 2.5% 10.2% 3,838 3.8% 3,455 3.4% 11.1%
Land Rover 492 2.4% 715 3.6% -31.2% 2,986 3.0% 2,753 2.7% 8.5%
Mitsubishi 463 2.3% 78 0.4% 493.6% 955 0.9% 699 0.7% 36.6%
Peugeot 341 1.7% 600 3.0% -43.2% 1,851 1.8% 3,120 3.1% -40.7%
Renault 283 1.4% 355 1.8% -20.3% 2,246 2.2% 2,884 2.9% -22.1%
Fiat 276 1.3% 315 1.6% -12.4% 1,335 1.3% 1,423 1.4% -6.2%
Citroen 213 1.0% 340 1.7% -37.4% 1,022 1.0% 2,083 2.1% -50.9%
Ferrari 118 0.6% 102 0.5% 15.7% 470 0.5% 442 0.4% 6.3%
ABARTH 95 0.5% 109 0.5% -12.8% 507 0.5% 400 0.4% 26.8%
Maserati 76 0.4% 49 0.2% 55.1% 414 0.4% 312 0.3% 32.7%
Volvo Truck 72 0.4% 46 0.2% 56.5% 200 0.2% 186 0.2% 7.5%
Alfa Romeo 71 0.3% 43 0.2% 65.1% 374 0.4% 529 0.5% -29.3%
BYD 67 0.3% 91 0.5% -26.4% 834 0.8% 343 0.3% 143.1%
Chevrolet 61 0.3% 58 0.3% 5.2% 228 0.2% 280 0.3% -18.6%
Aston Martin 50 0.2% 32 0.2% 56.3% 134 0.1% 149 0.1% -10.1%
Suzuki 48 0.2% 91 0.5% -47.3% 478 0.5% 593 0.6% -19.4%
Lamborghini 48 0.2% 5 0.0% 860.0% 235 0.2% 163 0.2% 44.2%
Scania 41 0.2% 24 0.1% 70.8% 143 0.1% 109 0.1% 31.2%
Rolls Royce 41 0.2% 14 0.1% 192.9% 130 0.1% 76 0.1% 71.1%
Hyundai 39 0.2% 20 0.1% 95.0% 294 0.3% 182 0.2% 61.5%
DS 35 0.2% 45 0.2% -22.2% 168 0.2% 226 0.2% -25.7%
BMW Alpina 35 0.2% 14 0.1% 150.0% 160 0.2% 59 0.1% 171.2%
Bentley 30 0.1% 51 0.3% -41.2% 157 0.2% 152 0.2% 3.3%
Lotus 29 0.1% 3 0.0% 866.7% 107 0.1% 9 0.0% 1088.9%
McLaren 26 0.1% 18 0.1% 44.4% 68 0.1% 57 0.1% 19.3%
Jaguar 22 0.1% 50 0.2% -56.0% 227 0.2% 253 0.3% -10.3%
Ford 21 0.1% 27 0.1% -22.2% 61 0.1% 105 0.1% -41.9%
Cadillac 18 0.1% 35 0.2% -48.6% 148 0.1% 236 0.2% -37.3%
Others 212 1.0% 376 1.9% -43.6% 1,665 1.7% 2,034 2.0% -18.1%
Total 20,555 100.0% 20,040 100.0% 2.6% 100,579 100.0% 100,163 100.0% 0.4%
Source: Japan Automobile Importers Association (JAIA)



PAGETOP

Flash report, March 2024

Apr 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in March decreased 21.1% y/y to 451.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2024 decreased 21.1% to 451,444 units. Sales with engine displacements above 660cc decreased 19.9% to 303,216 units. Vehicles with engine displacements below 660cc also decreased 23.6% to 148,228 units.
Total sales from January to March decreased 18.1% to 1,131,140 units.

Sales of new vehicles
  Mar. 2024 Mar. 2023 Y-o-Y Jan.-Mar. 2024 Jan.-Mar. 2023 Y-o-Y
Non-mini vehicles 303,216 378,557 -19.9% 746,911 877,891 -14.9%
Mini Vehicles 148,228 193,937 -23.6% 384,229 503,667 -23.7%
Total 451,444 572,494 -21.1% 1,131,140 1,381,558 -18.1%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Jan.-Mar. Share Jan.-Mar. Share
Toyota 123,761 40.8% 192,058 50.7% -35.6% 323,757 43.3% 457,302 52.1% -29.2%
Honda 45,585 15.0% 32,706 8.6% 39.4% 107,625 14.4% 71,487 8.1% 50.6%
Nissan 36,107 11.9% 36,503 9.6% -1.1% 87,453 11.7% 83,235 9.5% 5.1%
Suzuki 16,550 5.5% 14,632 3.9% 13.1% 39,918 5.3% 36,615 4.2% 9.0%
Mazda 11,509 3.8% 20,950 5.5% -45.1% 28,095 3.8% 47,779 5.4% -41.2%
Subaru 10,022 3.3% 10,373 2.7% -3.4% 25,174 3.4% 23,528 2.7% 7.0%
Lexus 9,190 3.0% 12,329 3.3% -25.5% 23,857 3.2% 28,137 3.2% -15.2%
Isuzu 6,723 2.2% 9,324 2.5% -27.9% 16,102 2.2% 19,071 2.2% -15.6%
Mitsubishi 5,403 1.8% 6,262 1.7% -13.7% 12,043 1.6% 14,134 1.6% -14.8%
Hino 4,678 1.5% 4,998 1.3% -6.4% 10,446 1.4% 10,931 1.2% -4.4%
Mitsubishi Fuso 3,761 1.2% 4,133 1.1% -9.0% 8,294 1.1% 8,717 1.0% -4.9%
UD Trucks 1,351 0.4% 1,240 0.3% 9.0% 2,572 0.3% 2,675 0.3% -3.9%
Daihatsu 326 0.1% 4,432 1.2% -92.6% 1,635 0.2% 10,855 1.2% -84.9%
Others 28,250 9.3% 28,617 7.6% -1.3% 59,940 8.0% 63,425 7.2% -5.5%
Total 303,216 100.0% 378,557 100.0% -19.9% 746,911 100.0% 877,891 100.0% -14.9%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Mar. Share Mar. Share
Suzuki 66,422 44.8% 53,318 27.5% 24.6% 165,189 43.0% 144,645 28.7% 14.2%
Honda 27,737 18.7% 39,391 20.3% -29.6% 76,239 19.8% 95,521 19.0% -20.2%
Nissan 23,125 15.6% 23,812 12.3% -2.9% 60,395 15.7% 60,972 12.1% -0.9%
Daihatsu 14,452 9.7% 63,080 32.5% -77.1% 43,196 11.2% 165,430 32.8% -73.9%
Mitsubishi 9,678 6.5% 5,634 2.9% 71.8% 23,167 6.0% 14,124 2.8% 64.0%
Mazda 4,607 3.1% 3,271 1.7% 40.8% 11,361 3.0% 9,515 1.9% 19.4%
Toyota 1,401 0.9% 3,430 1.8% -59.2% 3,097 0.8% 8,408 1.7% -63.2%
Subaru 788 0.5% 1,977 1.0% -60.1% 1,487 0.4% 5,015 1.0% -70.3%
Others 18 0.0% 24 0.0% -25.0% 98 0.0% 37 0.0% 164.9%
Total 148,228 100.0% 193,937 100.0% -23.6% 384,229 100.0% 503,667 100.0% -23.7%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Jan.-Mar. Share Jan.-Mar. Share
Toyota 111,173 41.4% 169,916 51.5% -34.6% 291,608 43.9% 404,501 52.6% -27.9%
Honda 45,585 17.0% 32,706 9.9% 39.4% 107,625 16.2% 71,487 9.3% 50.6%
Nissan 31,657 11.8% 30,861 9.3% 2.6% 76,655 11.5% 70,777 9.2% 8.3%
Suzuki 16,550 6.2% 14,632 4.4% 13.1% 39,918 6.0% 36,615 4.8% 9.0%
Mazda 11,104 4.1% 20,329 6.2% -45.4% 27,112 4.1% 46,316 6.0% -41.5%
Subaru 10,022 3.7% 10,373 3.1% -3.4% 25,174 3.8% 23,528 3.1% 7.0%
Lexus 9,190 3.4% 12,329 3.7% -25.5% 23,857 3.6% 28,137 3.7% -15.2%
Mitsubishi 5,156 1.9% 6,262 1.9% -17.7% 11,567 1.7% 14,134 1.8% -18.2%
Daihatsu 317 0.1% 4,378 1.3% -92.8% 1,591 0.2% 10,736 1.4% -85.2%
Others 28,089 10.4% 28,376 8.6% -1.0% 59,538 9.0% 62,890 8.2% -5.3%
Total 268,843 100.0% 330,162 100.0% -18.6% 664,645 100.0% 769,121 100.0% -13.6%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Mar. Share Mar. Share
Toyota 83,774 42.3% 108,106 50.0% -22.5%
Honda 29,237 14.8% 12,174 5.6% 140.2%
Nissan 22,739 11.5% 20,935 9.7% 8.6%
Subaru 9,932 5.0% 10,044 4.6% -1.1%
Mazda 9,853 5.0% 17,644 8.2% -44.2%
Lexus 9,190 4.6% 12,329 5.7% -25.5%
Mitsubishi 4,454 2.3% 5,376 2.5% -17.2%
Suzuki 1,472 0.7% 2,064 1.0% -28.7%
Daihatsu 0 0.0% 4 0.0% -100.0%
Others 27,244 13.8% 27,571 12.7% -1.2%
Total 197,895 100.0% 216,247 100.0% -8.5%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Mar. Share Mar. Share
Toyota 27,399 38.6% 61,810 54.3% -55.7%
Honda 16,348 23.0% 20,532 18.0% -20.4%
Suzuki 15,078 21.3% 12,568 11.0% 20.0%
Nissan 8,918 12.6% 9,926 8.7% -10.2%
Mazda 1,251 1.8% 2,685 2.4% -53.4%
Mitsubishi 702 1.0% 886 0.8% -20.8%
Daihatsu 317 0.4% 4,374 3.8% -92.8%
Subaru 90 0.1% 329 0.3% -72.6%
Others 845 1.2% 805 0.7% 5.0%
Total 70,948 100.0% 113,915 100.0% -37.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Jan.-Mar. Share Jan.-Mar. Share
Toyota 12,287 37.0% 21,769 46.1% -43.6% 31,254 39.4% 52,027 48.9% -39.9%
Isuzu 6,529 19.7% 9,124 19.3% -28.4% 15,584 19.6% 18,600 17.5% -16.2%
Hino 4,447 13.4% 4,892 10.4% -9.1% 9,940 12.5% 10,710 10.1% -7.2%
Nissan 4,362 13.2% 5,565 11.8% -21.6% 10,615 13.4% 12,254 11.5% -13.4%
Mitsubishi Fuso 3,384 10.2% 3,724 7.9% -9.1% 7,564 9.5% 8,024 7.5% -5.7%
UD Trucks 1,351 4.1% 1,240 2.6% 9.0% 2,572 3.2% 2,675 2.5% -3.9%
Mazda 405 1.2% 621 1.3% -34.8% 983 1.2% 1,463 1.4% -32.8%
Mitsubishi 247 0.7% 0 0.0% -% 476 0.6% 0 0.0% -%
Daihatsu 9 0.0% 54 0.1% -83.3% 44 0.1% 119 0.1% -63.0%
Others 145 0.4% 233 0.5% -37.8% 301 0.4% 491 0.5% -38.7%
Total 33,166 100.0% 47,222 100.0% -29.8% 79,333 100.0% 106,363 100.0% -25.4%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Mar. Share Mar. Share
Isuzu 5,872 37.8% 7,614 41.7% -22.9%
Hino 3,554 22.9% 3,492 19.1% 1.8%
Mitsubishi Fuso 2,203 14.2% 1,833 10.0% 20.2%
Toyota 1,581 10.2% 3,161 17.3% -50.0%
UD Trucks 1,345 8.7% 1,218 6.7% 10.4%
Nissan 515 3.3% 644 3.5% -20.0%
Mitsubishi 247 1.6% 0 0.0% -%
Mazda 56 0.4% 51 0.3% 9.8%
Others 145 0.9% 232 1.3% -37.5%
Total 15,518 100.0% 18,245 100.0% -14.9%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Mar. Share Mar. Share
Toyota 10,706 60.7% 18,608 64.2% -42.5%
Nissan 3,847 21.8% 4,921 17.0% -21.8%
Mitsubishi Fuso 1,181 6.7% 1,891 6.5% -37.5%
Hino 893 5.1% 1,400 4.8% -36.2%
Isuzu 657 3.7% 1,510 5.2% -56.5%
Mazda 349 2.0% 570 2.0% -38.8%
Daihatsu 9 0.1% 54 0.2% -83.3%
UD Trucks 6 0.0% 22 0.1% -72.7%
Others 0 0.0% 1 0.0% -100.0%
Total 17,648 100.0% 28,977 100.0% -39.1%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Jan.-Mar. Share Jan.-Mar. Share
Mitsubishi Fuso 377 31.2% 409 34.9% -7.8% 730 24.9% 693 28.8% 5.3%
Toyota 301 24.9% 373 31.8% -19.3% 895 30.5% 774 32.2% 15.6%
Hino 231 19.1% 106 9.0% 117.9% 506 17.3% 221 9.2% 129.0%
Isuzu 194 16.1% 200 17.1% -3.0% 518 17.7% 471 19.6% 10.0%
Nissan 88 7.3% 77 6.6% 14.3% 183 6.2% 204 8.5% -10.3%
Others 16 1.3% 8 0.7% 100.0% 101 3.4% 44 1.8% 129.5%
Total 1,207 100.0% 1,173 100.0% 2.9% 2,933 100.0% 2,407 100.0% 21.9%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Mar. 2024 Mar. 2023 Y-o-Y Jan.-Mar.
2024
Jan.-Mar.
2023
Y-o-Y
1 Honda N BOX 20,360 27,811 -26.8% 54,348 67,255 -19.2%
2 Toyota Corolla 18,831 21,404 -12.0% 46,156 50,605 -8.8%
3 Suzuki Suzuki Spacia 18,648 14,601 27.7% 46,360 37,406 23.9%
4 Toyota Yaris 17,677 22,322 -20.8% 42,228 52,854 -20.1%
5 Nissan Note 12,731 16,167 -21.3% 31,243 36,751 -15.0%
6 Toyota Prius 11,316 9,861 14.8% 29,056 20,756 40.0%
7 Suzuki HUSTLER 10,618 5,292 100.6% 27,819 18,083 53.8%
8 Suzuki Wagon R 9,758 7,735 26.2% 23,344 22,191 5.2%
9 Honda Freed 9,532 12,192 -21.8% 22,190 25,071 -11.5%
10 Nissan Serena 9,490 5,350 77.4% 22,512 13,400 68.0%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Mar. Share Mar. Share Jan.-Mar. Share Jan.-Mar. Share
Mercedes-Benz
5,883
15.6%
5,763
16.1%
2.1%
13,429
16.8%
13,133
16.4%
2.3%
Honda
4,449
11.8%
62
0.2%
7075.8%
6,659
8.3%
188
0.2%
3442.0%
BMW
4,279
11.3%
3,813
10.7%
12.2%
7,647
9.6%
8,436
10.5%
-9.4%
Audi
3,157
8.3%
2,678
7.5%
17.9%
6,304
7.9%
6,571
8.2%
-4.1%
VW
2,826
7.5%
2,990
8.4%
-5.5%
7,001
8.7%
6,644
8.3%
5.4%
BMW MINI
1,978
5.2%
2,492
7.0%
-20.6%
4,126
5.2%
4,616
5.8%
-10.6%
Nissan
1,974
5.2%
2,022
5.7%
-2.4%
4,938
6.2%
4,421
5.5%
11.7%
Volvo
1,905
5.0%
1,811
5.1%
5.2%
3,397
4.2%
4,100
5.1%
-17.1%
Mazda
1,509
4.0%
1,122
3.1%
34.5%
3,289
4.1%
2,957
3.7%
11.2%
Toyota
1,167
3.1%
3,356
9.4%
-65.2%
4,232
5.3%
7,890
9.8%
-46.4%
Land Rover
1,167
3.1%
1,092
3.1%
6.9%
2,494
3.1%
2,038
2.5%
22.4%
Jeep
1,093
2.9%
1,348
3.8%
-18.9%
2,198
2.7%
2,950
3.7%
-25.5%
Porsche
951
2.5%
802
2.2%
18.6%
2,530
3.2%
2,066
2.6%
22.5%
Renault
886
2.3%
1,196
3.4%
-25.9%
1,963
2.5%
2,529
3.2%
-22.4%
Peugeot
721
1.9%
1,103
3.1%
-34.6%
1,510
1.9%
2,520
3.1%
-40.1%
Fiat
501
1.3%
484
1.4%
3.5%
1,059
1.3%
1,108
1.4%
-4.4%
Citroen
406
1.1%
853
2.4%
-52.4%
809
1.0%
1,743
2.2%
-53.6%
BYD
367
1.0%
159
0.4%
130.8%
767
1.0%
252
0.3%
204.4%
Mitsubishi
251
0.7%
246
0.7%
2.0%
492
0.6%
621
0.8%
-20.8%
Suzuki
218
0.6%
214
0.6%
1.9%
430
0.5%
502
0.6%
-14.3%
ABARTH
213
0.6%
155
0.4%
37.4%
412
0.5%
291
0.4%
41.6%
Alfa Romeo
160
0.4%
264
0.7%
-39.4%
303
0.4%
486
0.6%
-37.7%
Maserati
149
0.4%
133
0.4%
12.0%
338
0.4%
263
0.3%
28.5%
Ferrari
147
0.4%
146
0.4%
0.7%
352
0.4%
340
0.4%
3.5%
Chevrolet
93
0.2%
109
0.3%
-14.7%
167
0.2%
222
0.3%
-24.8%
Lamborghini
78
0.2%
58
0.2%
34.5%
187
0.2%
158
0.2%
18.4%
Hyundai
71
0.2%
60
0.2%
18.3%
255
0.3%
162
0.2%
57.4%
Cadillac
63
0.2%
76
0.2%
-17.1%
130
0.2%
201
0.3%
-35.3%
Jaguar
62
0.2%
56
0.2%
10.7%
205
0.3%
203
0.3%
1.0%
DS
61
0.2%
42
0.1%
45.2%
133
0.2%
181
0.2%
-26.5%
Bentley
60
0.2%
34
0.1%
76.5%
127
0.2%
101
0.1%
25.7%
Volvo Truck
58
0.2%
81
0.2%
-28.4%
128
0.2%
140
0.2%
-8.6%
Scania
52
0.1%
48
0.1%
8.3%
102
0.1%
85
0.1%
20.0%
BMW Alpina
51
0.1%
22
0.1%
131.8%
125
0.2%
45
0.1%
177.8%
Rolls Royce
34
0.1%
20
0.1%
70.0%
89
0.1%
62
0.1%
43.5%
Lotus
31
0.1%
1
0.0%
3000.0%
78
0.1%
6
0.0%
1200.0%
Aston Martin
30
0.1%
59
0.2%
-49.2%
84
0.1%
117
0.1%
-28.2%
Ford
19
0.1%
27
0.1%
-29.6%
40
0.0%
78
0.1%
-48.7%
McLaren
18
0.0%
11
0.0%
63.6%
42
0.1%
39
0.0%
7.7%
Others
689
1.8%
685
1.9%
0.6%
1,453
1.8%
1,658
2.1%
-12.4%
Total
37,827
100.0%
35,693
100.0%
6.0%
80,024
100.0%
80,123
100.0%
-0.1%
Source: Japan Automobile Importers Association (JAIA)



PAGETOP

Flash report, February 2024

Mar 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in February decreased 19.2% y/y to 344.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2024 decreased 19.2% to 344,816 units. Sales with engine displacements above 660cc decreased 16% to 226,769 units. Vehicles with engine displacements below 660cc also decreased 24.8% to 118,047 units.
Total sales from January to February decreased 16% to 679,692 units.

Sales of new vehicles
  Feb. 2024 Feb. 2023 Y-o-Y Jan.-Feb. 2024 Jan.-Feb. 2023 Y-o-Y
Non-mini vehicles 226,769 269,837 -16.0% 443,695 499,334 -11.1%
Mini Vehicles 118,047 156,889 -24.8% 235,997 309,730 -23.8%
Total 344,816 426,726 -19.2% 679,692 809,064 -16.0%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 96,021 42.3% 143,791 53.3% -33.2% 199,996 45.1% 265,244 53.1% -24.6%
Honda 33,157 14.6% 21,503 8.0% 54.2% 62,040 14.0% 38,781 7.8% 60.0%
Nissan 27,507 12.1% 25,289 9.4% 8.8% 51,346 11.6% 46,732 9.4% 9.9%
Suzuki 12,367 5.5% 11,270 4.2% 9.7% 23,368 5.3% 21,983 4.4% 6.3%
Mazda 9,353 4.1% 14,074 5.2% -33.5% 16,586 3.7% 26,829 5.4% -38.2%
Lexus 7,429 3.3% 9,525 3.5% -22.0% 14,667 3.3% 15,808 3.2% -7.2%
Subaru 7,035 3.1% 5,611 2.1% 25.4% 15,152 3.4% 13,155 2.6% 15.2%
Isuzu 5,274 2.3% 5,626 2.1% -6.3% 9,379 2.1% 9,747 2.0% -3.8%
Mitsubishi 3,816 1.7% 3,786 1.4% 0.8% 6,640 1.5% 7,872 1.6% -15.7%
Hino 3,221 1.4% 3,290 1.2% -2.1% 5,768 1.3% 5,933 1.2% -2.8%
Mitsubishi Fuso 2,518 1.1% 2,620 1.0% -3.9% 4,533 1.0% 4,584 0.9% -1.1%
UD Trucks 708 0.3% 757 0.3% -6.5% 1,221 0.3% 1,435 0.3% -14.9%
Daihatsu 412 0.2% 3,486 1.3% -88.2% 1,309 0.3% 6,423 1.3% -79.6%
Others 17,951 7.9% 19,209 7.1% -6.5% 31,690 7.1% 34,808 7.0% -9.0%
Total 226,769 100.0% 269,837 100.0% -16.0% 443,695 100.0% 499,334 100.0% -11.1%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Feb. Share Feb. Share
Suzuki 53,058 44.9% 46,273 29.5% 14.7% 98,767 41.9% 91,327 29.5% 8.1%
Honda 23,982 20.3% 28,388 18.1% -15.5% 48,502 20.6% 56,130 18.1% -13.6%
Nissan 20,068 17.0% 19,370 12.3% 3.6% 37,270 15.8% 37,160 12.0% 0.3%
Daihatsu 9,399 8.0% 51,131 32.6% -81.6% 28,744 12.2% 102,350 33.0% -71.9%
Mitsubishi 7,360 6.2% 4,471 2.8% 64.6% 13,489 5.7% 8,490 2.7% 58.9%
Mazda 3,510 3.0% 3,180 2.0% 10.4% 6,754 2.9% 6,244 2.0% 8.2%
Toyota 488 0.4% 2,505 1.6% -80.5% 1,696 0.7% 4,978 1.6% -65.9%
Subaru 175 0.1% 1,569 1.0% -88.8% 699 0.3% 3,038 1.0% -77.0%
Others 7 0.0% 2 0.0% 250.0% 76 0.0% 13 0.0% 484.6%
Total 118,047 100.0% 156,889 100.0% -24.8% 235,997 100.0% 309,730 100.0% -23.8%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 87,729 43.3% 127,618 53.9% -31.3% 180,435 45.6% 234,585 53.4% -23.1%
Honda 33,157 16.4% 21,503 9.1% 54.2% 62,040 15.7% 38,781 8.8% 60.0%
Nissan 24,062 11.9% 21,291 9.0% 13.0% 44,998 11.4% 39,916 9.1% 12.7%
Suzuki 12,367 6.1% 11,270 4.8% 9.7% 23,368 5.9% 21,983 5.0% 6.3%
Mazda 9,065 4.5% 13,613 5.8% -33.4% 16,008 4.0% 25,987 5.9% -38.4%
Lexus 7,429 3.7% 9,525 4.0% -22.0% 14,667 3.7% 15,808 3.6% -7.2%
Subaru 7,035 3.5% 5,611 2.4% 25.4% 15,152 3.8% 13,155 3.0% 15.2%
Mitsubishi 3,589 1.8% 3,786 1.6% -5.2% 6,411 1.6% 7,872 1.8% -18.6%
Daihatsu 401 0.2% 3,449 1.5% -88.4% 1,274 0.3% 6,358 1.4% -80.0%
Others 17,806 8.8% 19,038 8.0% -6.5% 31,449 7.9% 34,514 7.9% -8.9%
Total 202,640 100.0% 236,704 100.0% -14.4% 395,802 100.0% 438,959 100.0% -9.8%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 64,541 44.1% 81,281 52.3% -20.6%
Honda 20,743 14.2% 9,322 6.0% 122.5%
Nissan 17,162 11.7% 14,675 9.5% 16.9%
Mazda 7,949 5.4% 11,984 7.7% -33.7%
Lexus 7,429 5.1% 9,525 6.1% -22.0%
Subaru 6,975 4.8% 5,366 3.5% 30.0%
Mitsubishi 3,169 2.2% 3,142 2.0% 0.9%
Suzuki 990 0.7% 1,478 1.0% -33.0%
Daihatsu 0 0.0% 9 0.0% -100.0%
Others 17,231 11.8% 18,492 11.9% -6.8%
Total 146,189 100.0% 155,274 100.0% -5.9%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 23,188 41.1% 46,337 56.9% -50.0%
Honda 12,414 22.0% 12,181 15.0% 1.9%
Suzuki 11,377 20.2% 9,792 12.0% 16.2%
Nissan 6,900 12.2% 6,616 8.1% 4.3%
Mazda 1,116 2.0% 1,629 2.0% -31.5%
Mitsubishi 420 0.7% 644 0.8% -34.8%
Daihatsu 401 0.7% 3,440 4.2% -88.3%
Subaru 60 0.1% 245 0.3% -75.5%
Others 575 1.0% 546 0.7% 5.3%
Total 56,451 100.0% 81,430 100.0% -30.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 8,032 34.7% 15,962 49.2% -49.7% 18,967 41.1% 30,258 51.2% -37.3%
Isuzu 5,089 22.0% 5,476 16.9% -7.1% 9,055 19.6% 9,476 16.0% -4.4%
Nissan 3,396 14.7% 3,904 12.0% -13.0% 6,253 13.5% 6,689 11.3% -6.5%
Hino 3,041 13.1% 3,240 10.0% -6.1% 5,493 11.9% 5,818 9.8% -5.6%
Mitsubishi Fuso 2,287 9.9% 2,447 7.5% -6.5% 4,180 9.1% 4,300 7.3% -2.8%
UD Trucks 708 3.1% 757 2.3% -6.5% 1,221 2.6% 1,435 2.4% -14.9%
Mazda 288 1.2% 461 1.4% -37.5% 578 1.3% 842 1.4% -31.4%
Mitsubishi 227 1.0% 0 0.0% -% 229 0.5% 0 0.0% -%
Daihatsu 11 0.0% 37 0.1% -70.3% 35 0.1% 65 0.1% -46.2%
Others 80 0.3% 152 0.5% -47.4% 156 0.3% 258 0.4% -39.5%
Total 23,159 100.0% 32,436 100.0% -28.6% 46,167 100.0% 59,141 100.0% -21.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Isuzu 4,399 40.3% 4,558 38.8% -3.5%
Hino 2,398 22.0% 2,298 19.5% 4.4%
Mitsubishi Fuso 1,520 13.9% 1,257 10.7% 20.9%
Toyota 1,204 11.0% 2,332 19.8% -48.4%
UD Trucks 704 6.4% 754 6.4% -6.6%
Nissan 344 3.1% 371 3.2% -7.3%
Mitsubishi 227 2.1% 0 0.0% -%
Mazda 47 0.4% 39 0.3% 20.5%
Others 80 0.7% 152 1.3% -47.4%
Total 10,923 100.0% 11,761 100.0% -7.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 6,828 55.8% 13,630 65.9% -49.9%
Nissan 3,052 24.9% 3,533 17.1% -13.6%
Mitsubishi Fuso 767 6.3% 1,190 5.8% -35.5%
Isuzu 690 5.6% 918 4.4% -24.8%
Hino 643 5.3% 942 4.6% -31.7%
Mazda 241 2.0% 422 2.0% -42.9%
Daihatsu 11 0.1% 37 0.2% -70.3%
UD Trucks 4 0.0% 3 0.0% 33.3%
Total 12,236 100.0% 20,675 100.0% -40.8%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 260 26.8% 211 30.3% 23.2% 594 34.4% 401 32.5% 48.1%
Mitsubishi Fuso 231 23.8% 173 24.8% 33.5% 353 20.5% 284 23.0% 24.3%
Isuzu 185 19.1% 150 21.5% 23.3% 324 18.8% 271 22.0% 19.6%
Hino 180 18.6% 50 7.2% 260.0% 275 15.9% 115 9.3% 139.1%
Nissan 49 5.1% 94 13.5% -47.9% 95 5.5% 127 10.3% -25.2%
Others 65 6.7% 19 2.7% 242.1% 85 4.9% 36 2.9% 136.1%
Total 970 100.0% 697 100.0% 39.2% 1,726 100.0% 1,234 100.0% 39.9%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Feb. 2024 Feb. 2023 Y-o-Y Jan.-Feb.
2024
Jan.-Feb.
2023
Y-o-Y
1 Honda N BOX 16,542 19,652 -15.8% 33,988 39,444 -13.8%
2 Suzuki Suzuki Spacia 15,742 11,213 40.4% 27,712 22,805 21.5%
3 Toyota Corolla 14,841 14,738 0.7% 27,325 29,201 -6.4%
4 Toyota Yaris 12,495 15,760 -20.7% 24,551 30,532 -19.6%
5 Nissan Note 10,010 10,709 -6.5% 18,512 20,584 -10.1%
6 Toyota Prius 9,190 7,681 19.6% 17,740 10,895 62.8%
7 Suzuki HUSTLER 8,990 5,611 60.2% 17,201 12,791 34.5%
8 Toyota Sienta 8,613 11,767 -26.8% 18,423 22,805 -19.2%
9 Nissan Roox 7,882 9,140 -13.8% 14,825 17,096 -13.3%
10 Suzuki Wagon R 7,603 7,299 4.2% 13,586 14,456 -6.0%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association





Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Mercedes-Benz 4,197 17.6% 3,673 15.1% 14.3% 7,546 17.9% 7,370 16.6% 2.4%
VW 2,455 10.3% 1,869 7.7% 31.4% 4,175 9.9% 3,654 8.2% 14.3%
Audi 2,005 8.4% 1,924 7.9% 4.2% 3,147 7.5% 3,893 8.8% -19.2%
BMW 1,831 7.7% 3,075 12.6% -40.5% 3,368 8.0% 4,623 10.4% -27.1%
Nissan 1,649 6.9% 1,344 5.5% 22.7% 2,964 7.0% 2,399 5.4% 23.6%
Mazda 1,515 6.3% 847 3.5% 78.9% 1,780 4.2% 1,835 4.1% -3.0%
Toyota 1,227 5.1% 2,440 10.0% -49.7% 3,065 7.3% 4,534 10.2% -32.4%
Honda 1,191 5.0% 47 0.2% 2434.0% 2,210 5.2% 126 0.3% 1654.0%
BMW MINI 1,073 4.5% 1,125 4.6% -4.6% 2,148 5.1% 2,124 4.8% 1.1%
Volvo 932 3.9% 1,413 5.8% -34.0% 1,492 3.5% 2,289 5.2% -34.8%
Porsche 817 3.4% 760 3.1% 7.5% 1,579 3.7% 1,264 2.8% 24.9%
Land Rover 700 2.9% 440 1.8% 59.1% 1,327 3.1% 946 2.1% 40.3%
Jeep 662 2.8% 840 3.5% -21.2% 1,105 2.6% 1,602 3.6% -31.0%
Renault 633 2.7% 725 3.0% -12.7% 1,077 2.6% 1,333 3.0% -19.2%
Peugeot 486 2.0% 631 2.6% -23.0% 789 1.9% 1,417 3.2% -44.3%
Fiat 304 1.3% 295 1.2% 3.1% 558 1.3% 624 1.4% -10.6%
Citroen 255 1.1% 535 2.2% -52.3% 403 1.0% 890 2.0% -54.7%
Mitsubishi 234 1.0% 227 0.9% 3.1% 241 0.6% 375 0.8% -35.7%
BYD 183 0.8% 56 0.2% 226.8% 400 0.9% 93 0.2% 330.1%
Ferrari 131 0.5% 104 0.4% 26.0% 205 0.5% 194 0.4% 5.7%
ABARTH 116 0.5% 66 0.3% 75.8% 199 0.5% 136 0.3% 46.3%
Hyundai 113 0.5% 70 0.3% 61.4% 184 0.4% 102 0.2% 80.4%
Suzuki 100 0.4% 180 0.7% -44.4% 212 0.5% 288 0.6% -26.4%
Maserati 96 0.4% 79 0.3% 21.5% 189 0.4% 130 0.3% 45.4%
Jaguar 69 0.3% 53 0.2% 30.2% 143 0.3% 147 0.3% -2.7%
Alfa Romeo 68 0.3% 104 0.4% -34.6% 143 0.3% 222 0.5% -35.6%
Lamborghini 64 0.3% 69 0.3% -7.2% 109 0.3% 100 0.2% 9.0%
Bentley 48 0.2% 34 0.1% 41.2% 67 0.2% 67 0.2% 0.0%
Chevrolet 45 0.2% 59 0.2% -23.7% 74 0.2% 113 0.3% -34.5%
BMW Alpina 43 0.2% 18 0.1% 138.9% 74 0.2% 23 0.1% 221.7%
DS 39 0.2% 113 0.5% -65.5% 72 0.2% 139 0.3% -48.2%
Cadillac 37 0.2% 74 0.3% -50.0% 67 0.2% 125 0.3% -46.4%
Volvo Truck 36 0.2% 49 0.2% -26.5% 70 0.2% 59 0.1% 18.6%
Aston Martin 25 0.1% 28 0.1% -10.7% 54 0.1% 58 0.1% -6.9%
Rolls Royce 22 0.1% 24 0.1% -8.3% 55 0.1% 42 0.1% 31.0%
Scania 21 0.1% 19 0.1% 10.5% 50 0.1% 37 0.1% 35.1%
Lotus 20 0.1% - -% -% 47 0.1% 5 0.0% 840.0%
Ford 13 0.1% 33 0.1% -60.6% 21 0.0% 51 0.1% -58.8%
Daihatsu 11 0.0% 37 0.2% -70.3% 35 0.1% 65 0.1% -46.2%
Dodge 11 0.0% 29 0.1% -62.1% 20 0.0% 47 0.1% -57.4%
Others 401 1.7% 823 3.4% -51.3% 733 1.7% 889 2.0% -17.5%
Total 23,878 100.0% 24,331 100.0% -1.9% 42,197 100.0% 44,430 100.0% -5.0%
Source: Japan Automobile Importers Association (JAIA)

PAGETOP

Flash report, January 2024

Feb 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in January decreased 12.4% y/y to 334.8K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2024 decreased 12.4% to 334,838 units.
Sales with engine displacements above 660cc decreased by 5.5% to 216,926 units.Sales of vehicles with engine displacements below 660cc also decreased by 22.9% to 117,912 units.


Sales of new vehicles

  Jan. 2024 Jan. 2023 Y-o-Y
Non-mini vehicles 216,926 229,497 -5.5%
Mini Vehicles 117,912 152,841 -22.9%
Total 334,838 382,338 -12.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 103,975 47.9% 121,453 52.9% -14.4%
Honda 28,883 13.3% 17,278 7.5% 67.2%
Nissan 23,839 11.0% 21,443 9.3% 11.2%
Suzuki 11,001 5.1% 10,713 4.7% 2.7%
Subaru 8,117 3.7% 7,544 3.3% 7.6%
Lexus 7,238 3.3% 6,283 2.7% 15.2%
Mazda 7,233 3.3% 12,755 5.6% -43.3%
Isuzu 4,105 1.9% 4,121 1.8% -0.4%
Mitsubishi 2,824 1.3% 4,086 1.8% -30.9%
Hino 2,547 1.2% 2,643 1.2% -3.6%
Mitsubishi Fuso 2,015 0.9% 1,964 0.9% 2.6%
Daihatsu 897 0.4% 2,937 1.3% -69.5%
UD Trucks 513 0.2% 678 0.3% -24.3%
Others 13,739 6.3% 15,599 6.8% -11.9%
Total 216,926 100.0% 229,497 100.0% -5.5%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Suzuki 45,709 38.8% 45,054 29.50% 1.5%
Honda 24,520 20.8% 27,742 18.20% -11.6%
Daihatsu 19,346 16.4% 51,219 33.50% -62.2%
Nissan 17,202 14.6% 17,790 11.60% -3.3%
Mitsubishi 6,130 5.2% 4,019 2.60% 52.5%
Mazda 3,244 2.8% 3,064 2.00% 5.9%
Toyota 1,208 1.0% 2,473 1.60% -51.2%
Subaru 524 0.4% 1,469 1.00% -64.3%
Others 29 0.0% 11 0.00% 163.6%
Total 117,912 100.0% 152,841 100.00% -22.9%

Source: Japan Mini Vehicles Association



Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 92,706 48.0% 106,967 52.9% -13.3%
Honda 28,883 15.0% 17,278 8.5% 67.2%
Nissan 20,936 10.8% 18,625 9.2% 12.4%
Suzuki 11,001 5.7% 10,713 5.3% 2.7%
Subaru 8,117 4.2% 7,544 3.7% 7.6%
Lexus 7,238 3.7% 6,283 3.1% 15.2%
Mazda 6,943 3.6% 12,374 6.1% -43.9%
Mitsubishi 2,822 1.5% 4,086 2.0% -30.9%
Daihatsu 873 0.5% 2,909 1.4% -70.0%
Others 13,643 7.1% 15,476 7.7% -11.8%
Total 193,162 100.0% 202,255 100.0% -4.5%


Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 65,385 48.1% 65,098 50.4% 0.4%
Honda 18,700 13.8% 7,649 5.9% 144.5%
Nissan 14,799 10.9% 12,537 9.7% 18.0%
Subaru 8,004 5.9% 7,307 5.7% 9.5%
Lexus 7,238 5.3% 6,283 4.9% 15.2%
Mazda 5,324 3.9% 10,370 8.0% -48.7%
Mitsubishi 2,405 1.8% 3,609 2.8% -33.4%
Suzuki 936 0.7% 1,284 1.0% -27.1%
Daihatsu 7 0.0% 4 0.0% 75.0%
Others 13,168 9.7% 14,927 11.6% -11.8%
Total 135,966 100.0% 129,068 100.0% 5.3%


Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 27,321 47.8% 41,869 57.2% -34.7%
Honda 10,183 17.8% 9,629 13.2% 5.8%
Suzuki 10,065 17.6% 9,429 12.9% 6.7%
Nissan 6,137 10.7% 6,088 8.3% 0.8%
Mazda 1,619 2.8% 2,004 2.7% -19.2%
Daihatsu 866 1.5% 2,905 4.0% -70.2%
Mitsubishi 417 0.7% 477 0.7% -12.6%
Subaru 113 0.2% 237 0.3% -52.3%
Others 475 0.8% 549 0.8% -13.5%
Total 57,196 100.0% 73,187 100.0% -21.8%


Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 10,935 47.5% 14,296 53.5% -23.5%
Isuzu 3,966 17.2% 4,000 15.0% -0.8%
Nissan 2,857 12.4% 2,785 10.4% 2.6%
Hino 2,452 10.7% 2,578 9.7% -4.9%
Mitsubishi Fuso 1,893 8.2% 1,853 6.9% 2.2%
UD Trucks 513 2.2% 678 2.5% -24.3%
Mazda 290 1.3% 381 1.4% -23.9%
Daihatsu 24 0.1% 28 0.1% -14.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.3% 106 0.4% -28.3%
Total 23,008 100.0% 26,705 100.0% -13.8%


Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Isuzu 3,282 36.3% 3,354 36.2% -2.1%
Hino 1,951 21.6% 1,802 19.5% 8.3%
Toyota 1,482 16.4% 1,996 21.6% -25.8%
Mitsubishi Fuso 1,395 15.4% 1,013 10.9% 37.7%
UD Trucks 510 5.6% 671 7.3% -24.0%
Nissan 317 3.5% 286 3.1% 10.8%
Mazda 36 0.4% 27 0.3% 33.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.8% 106 1.1% -28.3%
Total 9,051 100.0% 9,255 100.0% -2.2%


Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 9,453 67.7% 12,300 70.5% -23.1%
Nissan 2,540 18.2% 2,499 14.3% 1.6%
Isuzu 684 4.9% 646 3.7% 5.9%
Hino 501 3.6% 776 4.4% -35.4%
Mitsubishi Fuso 498 3.6% 840 4.8% -40.7%
Mazda 254 1.8% 354 2.0% -28.2%
Daihatsu 24 0.2% 28 0.2% -14.3%
UD Trucks 3 0.0% 7 0.0% -57.1%
Total 13,957 100.0% 17,450 100.0% -20.0%


Breakdown of Non-mini vehicles by vehicle type : Buses

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 334 44.2% 190 35.4% 75.8%
Isuzu 139 18.4% 121 22.5% 14.9%
Mitsubishi Fuso 122 16.1% 111 20.7% 9.9%
Hino 95 12.6% 65 12.1% 46.2%
Nissan 46 6.1% 33 6.1% 39.4%
Others 20 2.6% 17 3.2% 17.6%
Total 756 100.0% 537 100.0% 40.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

- Maker/Brand Model Jan. 2024 Jan. 2023 Y-o-Y
1 Honda N BOX 17,446 19,792 -11.9%
2 Toyota Corolla 12,484 14,463 -13.7%
3 Toyota Yaris 12,056 14,772 -18.4%
4 Suzuki Suzuki Spacia 11,970 11,592 3.3%
5 Toyota Sienta 9,810 11,038 -11.1%
6 Toyota Prius 8,550 3,214 166.0%
7 Nissan Note 8,502 9,875 -13.9%
8 Suzuki HUSTLER 8,211 7,180 14.4%
9 Honda Vezel 7,458 2,917 155.7%
10 Daihatsu Hijet 7,124 15,006 -52.5%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)

Brand 2024 2023 Y-o-Y
Jan. Share Jan. Share
Mercedes-Benz 3,349 18.3% 3,697 18.4% -9.4%
Toyota 1,838 10.0% 2,094 10.4% -12.2%
VW 1,720 9.4% 1,785 8.9% -3.6%
BMW 1,537 8.4% 1,548 7.7% -0.7%
Nissan 1,315 7.2% 1,055 5.2% 24.6%
Audi 1,142 6.2% 1,969 9.8% -42.0%
BMW MINI 1,075 5.9% 999 5.0% 7.6%
Honda 1,019 5.6% 79 0.4% 1189.9%
Porsche 762 4.2% 504 2.5% 51.2%
Land Rover 627 3.4% 506 2.5% 23.9%
Volvo 560 3.1% 876 4.4% -36.1%
Renault 444 2.4% 608 3.0% -27.0%
Jeep 443 2.4% 762 3.8% -41.9%
Peugeot 303 1.7% 786 3.9% -61.5%
Mazda 265 1.4% 988 4.9% -73.2%
Fiat 254 1.4% 329 1.6% -22.8%
BYD 217 1.2% 37 0.2% 486.5%
Citroen 148 0.8% 355 1.8% -58.3%
Suzuki 112 0.6% 108 0.5% 3.7%
Maserati 93 0.5% 51 0.3% 82.4%
ABARTH 83 0.5% 70 0.3% 18.6%
Alfa Romeo 75 0.4% 118 0.6% -36.4%
Jaguar 74 0.4% 94 0.5% -21.3%
Ferrari 74 0.4% 90 0.4% -17.8%
Hyundai 71 0.4% 32 0.2% 121.9%
Lamborghini 45 0.2% 31 0.2% 45.2%
Volvo Truck 34 0.2% 10 0.0% 240.0%
DS 33 0.2% 26 0.1% 26.9%
Rolls Royce 33 0.2% 18 0.1% 83.3%
BMW Alpina 31 0.2% 5 0.0% 520.0%
Cadillac 30 0.2% 51 0.3% -41.2%
Chevrolet 29 0.2% 54 0.3% -46.3%
Aston Martin 29 0.2% 30 0.1% -3.3%
Scania 29 0.2% 18 0.1% 61.1%
Lotus 27 0.1% 5 0.0% 440.0%
Daihatsu 24 0.1% 28 0.1% -14.3%
Bentley 19 0.1% 33 0.2% -42.4%
McLaren 15 0.1% 18 0.1% -16.7%
Others 341 1.9% 232 1.2% 47.0%
Total 18,319 100.0% 20,099 100.0% -8.9%

Source: Japan Automobile Importers Association (JAIA)

More detailed statistics for Japan

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