Japan - Automotive Sales volume, 2025
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*The number of units listed is the number at the time of the announcement.
Flash report, Automotive sales volume, 2025
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Flash report, March 2025
Apr 1, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.Japanese new vehicle sales in March increase 10.7% y/y to 499.7K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2025 increased 10.7% to 499,745 units.
Sales with engine displacements above 660cc increased 8.8% to 329,918 units. Vehicles with engine displacements below 660cc increased 14.6% to 169,827 units.
Total sales from January to March increased 13.6% to 1,285,351 units.
Sales of new vehicles
| Mar. 2025 | Mar. 2024 | Y-o-Y | Jan.-Mar. 2025 | Jan.-Mar. 2024 | Y-o-Y | |
|---|---|---|---|---|---|---|
| Non-mini vehicles |
329,918
|
303,216
|
8.8%
|
831,579
|
746,911
|
11.3%
|
| Mini Vehicles |
169,827
|
148,228
|
14.6%
|
453,772
|
384,229
|
18.1%
|
| Total |
499,745
|
451,444
|
10.7%
|
1,285,351
|
1,131,140
|
13.6%
|
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota |
143,686
|
43.6%
|
123,761
|
40.8%
|
16.1%
|
388,079
|
46.7%
|
323,757
|
43.3%
|
19.9%
|
| Honda |
44,879
|
13.6%
|
45,585
|
15.0%
|
-1.5%
|
106,050
|
12.8%
|
107,625
|
14.4%
|
-1.5%
|
| Nissan |
32,964
|
10.0%
|
36,107
|
11.9%
|
-8.7%
|
81,333
|
9.8%
|
87,453
|
11.7%
|
-7.0%
|
| Mazda |
15,926
|
4.8%
|
11,509
|
3.8%
|
38.4%
|
38,606
|
4.6%
|
28,095
|
3.8%
|
37.4%
|
| Suzuki |
15,155
|
4.6%
|
16,550
|
5.5%
|
-8.4%
|
41,044
|
4.9%
|
39,918
|
5.3%
|
2.8%
|
| Subaru |
11,963
|
3.6%
|
10,022
|
3.3%
|
19.4%
|
28,231
|
3.4%
|
25,174
|
3.4%
|
12.1%
|
| Isuzu |
9,250
|
2.8%
|
6,723
|
2.2%
|
37.6%
|
20,779
|
2.5%
|
16,102
|
2.2%
|
29.0%
|
| Lexus |
8,915
|
2.7%
|
9,190
|
3.0%
|
-3.0%
|
21,373
|
2.6%
|
23,857
|
3.2%
|
-10.4%
|
| Mitsubishi |
5,828
|
1.8%
|
5,403
|
1.8%
|
7.9%
|
14,669
|
1.8%
|
12,043
|
1.6%
|
21.8%
|
| Hino |
4,415
|
1.3%
|
4,678
|
1.5%
|
-5.6%
|
10,861
|
1.3%
|
10,446
|
1.4%
|
4.0%
|
| Mitsubishi Fuso |
3,461
|
1.0%
|
3,761
|
1.2%
|
-8.0%
|
7,502
|
0.9%
|
8,294
|
1.1%
|
-9.5%
|
| Daihatsu |
2,145
|
0.7%
|
326
|
0.1%
|
558.0%
|
6,482
|
0.8%
|
1,635
|
0.2%
|
296.5%
|
| UD Trucks |
1,784
|
0.5%
|
1,351
|
0.4%
|
32.1%
|
3,602
|
0.4%
|
2,572
|
0.3%
|
40.0%
|
| Others |
29,547
|
9.0%
|
28,250
|
9.3%
|
4.6%
|
62,968
|
7.6%
|
59,940
|
8.0%
|
5.1%
|
| Total |
329,918
|
100.0%
|
303,216
|
100.0%
|
8.8%
|
831,579
|
100.0%
|
746,911
|
100.0%
|
11.3%
|
Mini Vehicles
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Mar. | Share | Mar. | Share | |||
| Suzuki |
57,030
|
33.6%
|
66,422
|
44.8%
|
-14.1%
|
159,994
|
35.3%
|
165,189
|
43.0%
|
-3.1%
|
| Daihatsu |
48,140
|
28.3%
|
14,452
|
9.7%
|
233.1%
|
126,108
|
27.8%
|
43,196
|
11.2%
|
191.9%
|
| Honda |
31,447
|
18.5%
|
27,737
|
18.7%
|
13.4%
|
78,005
|
17.2%
|
76,239
|
19.8%
|
2.3%
|
| Nissan |
19,459
|
11.5%
|
23,125
|
15.6%
|
-15.9%
|
52,004
|
11.5%
|
60,395
|
15.7%
|
-13.9%
|
| Mitsubishi |
6,790
|
4.0%
|
9,678
|
6.5%
|
-29.8%
|
18,524
|
4.1%
|
23,167
|
6.0%
|
-20.0%
|
| Mazda |
3,911
|
2.3%
|
4,607
|
3.1%
|
-15.1%
|
10,678
|
2.4%
|
11,361
|
3.0%
|
-6.0%
|
| Toyota |
1,720
|
1.0%
|
1,401
|
0.9%
|
22.8%
|
4,666
|
1.0%
|
3,097
|
0.8%
|
50.7%
|
| Subaru |
1,319
|
0.8%
|
788
|
0.5%
|
67.4%
|
3,726
|
0.8%
|
1,487
|
0.4%
|
150.6%
|
| Others |
11
|
0.0%
|
18
|
0.0%
|
-38.9%
|
67
|
0.0%
|
98
|
0.0%
|
-31.6%
|
| Total |
169,827
|
100.0%
|
148,228
|
100.0%
|
14.6%
|
453,772
|
100.0%
|
384,229
|
100.0%
|
18.1%
|
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota |
127,943
|
44.4%
|
111,173
|
41.4%
|
15.1%
|
354,657
|
48.0%
|
291,608
|
43.9%
|
21.6%
|
| Honda |
44,879
|
15.6%
|
45,585
|
17.0%
|
-1.5%
|
106,050
|
14.3%
|
107,625
|
16.2%
|
-1.5%
|
| Nissan |
26,874
|
9.3%
|
31,657
|
11.8%
|
-15.1%
|
67,518
|
9.1%
|
76,655
|
11.5%
|
-11.9%
|
| Mazda |
15,578
|
5.4%
|
11,104
|
4.1%
|
40.3%
|
37,740
|
5.1%
|
27,112
|
4.1%
|
39.2%
|
| Suzuki |
15,155
|
5.3%
|
16,550
|
6.2%
|
-8.4%
|
41,044
|
5.6%
|
39,918
|
6.0%
|
2.8%
|
| Subaru |
11,963
|
4.2%
|
10,022
|
3.7%
|
19.4%
|
28,231
|
3.8%
|
25,174
|
3.8%
|
12.1%
|
| Lexus |
8,915
|
3.1%
|
9,190
|
3.4%
|
-3.0%
|
21,373
|
2.9%
|
23,857
|
3.6%
|
-10.4%
|
| Mitsubishi |
5,449
|
1.9%
|
5,156
|
1.9%
|
5.7%
|
13,623
|
1.8%
|
11,567
|
1.7%
|
17.8%
|
| Daihatsu |
2,141
|
0.7%
|
317
|
0.1%
|
575.4%
|
6,463
|
0.9%
|
1,591
|
0.2%
|
306.2%
|
| Others |
29,337
|
10.2%
|
28,089
|
10.4%
|
4.4%
|
62,456
|
8.4%
|
59,538
|
9.0%
|
4.9%
|
| Total |
288,234
|
100.0%
|
268,843
|
100.0%
|
7.2%
|
739,155
|
100.0%
|
664,645
|
100.0%
|
11.2%
|
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 81,578 | 40.5% | 83,774 | 42.3% | -2.6% |
| Honda | 30,431 | 15.1% | 29,237 | 14.8% | 4.1% |
| Nissan | 18,802 | 9.3% | 22,739 | 11.5% | -17.3% |
| Mazda | 12,622 | 6.3% | 9,853 | 5.0% | 28.1% |
| Subaru | 11,589 | 5.8% | 9,932 | 5.0% | 16.7% |
| Lexus | 8,915 | 4.4% | 9,190 | 4.6% | -3.0% |
| Mitsubishi | 4,853 | 2.4% | 4,454 | 2.3% | 9.0% |
| Suzuki | 3,666 | 1.8% | 1,472 | 0.7% | 149.0% |
| Others | 29,055 | 14.4% | 27,244 | 13.8% | 6.6% |
| Total | 201,511 | 100.0% | 197,895 | 100.0% | 1.8% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 46,365 | 53.5% | 27,399 | 38.6% | 69.2% |
| Honda | 14,448 | 16.7% | 16,348 | 23.0% | -11.6% |
| Suzuki | 11,489 | 13.2% | 15,078 | 21.3% | -23.8% |
| Nissan | 8,072 | 9.3% | 8,918 | 12.6% | -9.5% |
| Mazda | 2,956 | 3.4% | 1,251 | 1.8% | 136.3% |
| Daihatsu | 2,141 | 2.5% | 317 | 0.4% | 575.4% |
| Mitsubishi | 596 | 0.7% | 702 | 1.0% | -15.1% |
| Subaru | 374 | 0.4% | 90 | 0.1% | 315.6% |
| Others | 282 | 0.3% | 845 | 1.2% | -66.6% |
| Total | 86,723 | 100.0% | 70,948 | 100.0% | 22.2% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota |
15,121
|
38.0%
|
12,287
|
37.0%
|
23.1%
|
32,351
|
36.4%
|
31,254
|
39.4%
|
3.5%
|
| Isuzu |
9,028
|
22.7%
|
6,529
|
19.7%
|
38.3%
|
20,138
|
22.7%
|
15,584
|
19.6%
|
29.2%
|
| Nissan |
5,968
|
15.0%
|
4,362
|
13.2%
|
36.8%
|
13,587
|
15.3%
|
10,615
|
13.4%
|
28.0%
|
| Hino |
4,055
|
10.2%
|
4,447
|
13.4%
|
-8.8%
|
10,212
|
11.5%
|
9,940
|
12.5%
|
2.7%
|
| Mitsubishi Fuso |
2,933
|
7.4%
|
3,384
|
10.2%
|
-13.3%
|
6,571
|
7.4%
|
7,564
|
9.5%
|
-13.1%
|
| UD Trucks |
1,784
|
4.5%
|
1,351
|
4.1%
|
32.1%
|
3,602
|
4.1%
|
2,572
|
3.2%
|
40.0%
|
| Mitsubishi |
379
|
1.0%
|
247
|
0.7%
|
53.4%
|
1,046
|
1.2%
|
476
|
0.6%
|
119.7%
|
| Mazda |
348
|
0.9%
|
405
|
1.2%
|
-14.1%
|
866
|
1.0%
|
983
|
1.2%
|
-11.9%
|
| Daihatsu |
4
|
0.0%
|
9
|
0.0%
|
-55.6%
|
19
|
0.0%
|
44
|
0.1%
|
-56.8%
|
| Others |
196
|
0.5%
|
145
|
0.4%
|
35.2%
|
433
|
0.5%
|
301
|
0.4%
|
43.9%
|
| Total |
39,816
|
100.0%
|
33,166
|
100.0%
|
20.1%
|
88,825
|
100.0%
|
79,333
|
100.0%
|
12.0%
|
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Isuzu | 7,687 | 45.5% | 5,872 | 37.8% | 30.9% |
| Hino | 3,395 | 20.1% | 3,554 | 22.9% | -4.5% |
| UD Trucks | 1,781 | 10.5% | 1,345 | 8.7% | 32.4% |
| Mitsubishi Fuso | 1,716 | 10.2% | 2,203 | 14.2% | -22.1% |
| Toyota | 1,144 | 6.8% | 1,581 | 10.2% | -27.6% |
| Nissan | 538 | 3.2% | 515 | 3.3% | 4.5% |
| Mitsubishi | 379 | 2.2% | 247 | 1.6% | 53.4% |
| Mazda | 50 | 0.3% | 56 | 0.4% | -10.7% |
| Others | 196 | 1.2% | 145 | 0.9% | 35.2% |
| Total | 16,886 | 100.0% | 15,518 | 100.0% | 8.8% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 13,977 | 61.0% | 10,706 | 60.7% | 30.6% |
| Nissan | 5,430 | 23.7% | 3,847 | 21.8% | 41.1% |
| Isuzu | 1,341 | 5.8% | 657 | 3.7% | 104.1% |
| Mitsubishi Fuso | 1,217 | 5.3% | 1,181 | 6.7% | 3.0% |
| Hino | 660 | 2.9% | 893 | 5.1% | -26.1% |
| Mazda | 298 | 1.3% | 349 | 2.0% | -14.6% |
| Daihatsu | 4 | 0.0% | 9 | 0.1% | -55.6% |
| UD Trucks | 3 | 0.0% | 6 | 0.0% | -50.0% |
| Total | 22,930 | 100.0% | 17,648 | 100.0% | 29.9% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota |
622
|
33.3%
|
301
|
24.9%
|
106.6%
|
1,071
|
29.8%
|
895
|
30.5%
|
19.7%
|
| Mitsubishi Fuso |
528
|
28.3%
|
377
|
31.2%
|
40.1%
|
931
|
25.9%
|
730
|
24.9%
|
27.5%
|
| Hino |
360
|
19.3%
|
231
|
19.1%
|
55.8%
|
649
|
18.0%
|
506
|
17.3%
|
28.3%
|
| Isuzu |
222
|
11.9%
|
194
|
16.1%
|
14.4%
|
641
|
17.8%
|
518
|
17.7%
|
23.7%
|
| Nissan |
122
|
6.5%
|
88
|
7.3%
|
38.6%
|
228
|
6.3%
|
183
|
6.2%
|
24.6%
|
| Others |
14
|
0.7%
|
16
|
1.3%
|
-12.5%
|
79
|
2.2%
|
101
|
3.4%
|
-21.8%
|
| Total |
1,868
|
100.0%
|
1,207
|
100.0%
|
54.8%
|
3,599
|
100.0%
|
2,933
|
100.0%
|
22.7%
|
Japan - Top 10 best selling models
| - | Maker/Brand | Model | Mar. 2025 | Mar. 2024 | Y-o-Y | Jan.-Mar. 2025 |
Jan.-Mar. 2024 |
Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Honda | N BOX | 23,627 | 20,360 | 16.0% | 58,844 | 54,348 | 8.3% |
| 2 | Suzuki | Suzuki Spacia | 16,973 | 18,648 | -9.0% | 48,448 | 46,360 | 4.5% |
| 3 | Toyota | Yaris | 16,484 | 17,677 | -6.7% | 47,986 | 42,228 | 13.6% |
| 4 | Toyota | Corolla | 16,353 | 18,831 | -13.2% | 44,649 | 46,156 | -3.3% |
| 5 | Daihatsu | Hijet | 14,565 | 9,195 | 58.4% | 30,834 | 19,942 | 54.6% |
| 6 | Toyota | Sienta | 12,644 | 9,082 | 39.2% | 32,783 | 27,505 | 19.2% |
| 7 | Daihatsu | Tanto | 12,012 | 982 | 1123.2% | 36,393 | 7,794 | 366.9% |
| 8 | Honda | Freed | 11,107 | 9,532 | 16.5% | 27,630 | 22,190 | 24.5% |
| 9 | Nissan | Note | 10,011 | 12,731 | -21.4% | 26,411 | 31,243 | -15.5% |
| 10 | Toyota | Prius | 9,744 | 11,316 | -13.9% | 25,783 | 29,056 | -11.3% |
Registrations of new imported cars (Including Japanese makers)
| Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Honda | 6,099 | 14.9% | 4,449 | 11.8% | 37.1% | 14,124 | 15.7% | 6,659 | 8.3% | 112.1% |
| Mercedes-Benz | 5,939 | 14.5% | 5,883 | 15.6% | 1.0% | 12,995 | 14.4% | 13,429 | 16.8% | -3.2% |
| BMW | 4,518 | 11.0% | 4,279 | 11.3% | 5.6% | 8,958 | 9.9% | 7,647 | 9.6% | 17.1% |
| VW | 4,430 | 10.8% | 2,826 | 7.5% | 56.8% | 9,875 | 11.0% | 7,001 | 8.7% | 41.1% |
| Suzuki | 2,610 | 6.4% | 218 | 0.6% | 1097.2% | 5,527 | 6.1% | 430 | 0.5% | 1185.3% |
| Audi | 2,517 | 6.1% | 3,157 | 8.3% | -20.3% | 5,264 | 5.8% | 6,304 | 7.9% | -16.5% |
| BMW MINI | 2,304 | 5.6% | 1,978 | 5.2% | 16.5% | 4,765 | 5.3% | 4,126 | 5.2% | 15.5% |
| Porsche | 1,426 | 3.5% | 951 | 2.5% | 49.9% | 3,258 | 3.6% | 2,530 | 3.2% | 28.8% |
| Volvo | 1,379 | 3.4% | 1,905 | 5.0% | -27.6% | 2,904 | 3.2% | 3,397 | 4.2% | -14.5% |
| Nissan | 1,292 | 3.2% | 1,974 | 5.2% | -34.5% | 3,541 | 3.9% | 4,938 | 6.2% | -28.3% |
| Land Rover | 1,056 | 2.6% | 1,167 | 3.1% | -9.5% | 2,676 | 3.0% | 2,494 | 3.1% | 7.3% |
| Jeep | 956 | 2.3% | 1,093 | 2.9% | -12.5% | 2,286 | 2.5% | 2,198 | 2.7% | 4.0% |
| Peugeot | 787 | 1.9% | 721 | 1.9% | 9.2% | 1,652 | 1.8% | 1,510 | 1.9% | 9.4% |
| Mazda | 770 | 1.9% | 1,509 | 4.0% | -49.0% | 2,076 | 2.3% | 3,289 | 4.1% | -36.9% |
| Renault | 539 | 1.3% | 886 | 2.3% | -39.2% | 1,020 | 1.1% | 1,963 | 2.5% | -48.0% |
| Citroen | 397 | 1.0% | 406 | 1.1% | -2.2% | 772 | 0.9% | 809 | 1.0% | -4.6% |
| Mitsubishi | 379 | 0.9% | 251 | 0.7% | 51.0% | 1,046 | 1.2% | 492 | 0.6% | 112.6% |
| Fiat | 376 | 0.9% | 501 | 1.3% | -25.0% | 899 | 1.0% | 1,059 | 1.3% | -15.1% |
| BYD | 331 | 0.8% | 367 | 1.0% | -9.8% | 605 | 0.7% | 767 | 1.0% | -21.1% |
| Toyota | 247 | 0.6% | 1,167 | 3.1% | -78.8% | 764 | 0.8% | 4,232 | 5.3% | -81.9% |
| Ferrari | 149 | 0.4% | 147 | 0.4% | 1.4% | 335 | 0.4% | 352 | 0.4% | -4.8% |
| Maserati | 134 | 0.3% | 149 | 0.4% | -10.1% | 219 | 0.2% | 338 | 0.4% | -35.2% |
| ABARTH | 128 | 0.3% | 213 | 0.6% | -39.9% | 323 | 0.4% | 412 | 0.5% | -21.6% |
| Jaguar | 115 | 0.3% | 62 | 0.2% | 85.5% | 162 | 0.2% | 205 | 0.3% | -21.0% |
| Alfa Romeo | 102 | 0.2% | 160 | 0.4% | -36.3% | 224 | 0.2% | 303 | 0.4% | -26.1% |
| Lamborghini | 92 | 0.2% | 78 | 0.2% | 17.9% | 210 | 0.2% | 187 | 0.2% | 12.3% |
| Cadillac | 71 | 0.2% | 63 | 0.2% | 12.7% | 149 | 0.2% | 130 | 0.2% | 14.6% |
| Volvo Truck | 70 | 0.2% | 58 | 0.2% | 20.7% | 150 | 0.2% | 128 | 0.2% | 17.2% |
| Scania | 68 | 0.2% | 52 | 0.1% | 30.8% | 137 | 0.2% | 102 | 0.1% | 34.3% |
| Bentley | 61 | 0.1% | 60 | 0.2% | 1.7% | 109 | 0.1% | 127 | 0.2% | -14.2% |
| DS | 59 | 0.1% | 61 | 0.2% | -3.3% | 133 | 0.1% | 133 | 0.2% | 0.0% |
| Hyundai | 51 | 0.1% | 71 | 0.2% | -28.2% | 132 | 0.1% | 255 | 0.3% | -48.2% |
| Chevrolet | 44 | 0.1% | 93 | 0.2% | -52.7% | 98 | 0.1% | 167 | 0.2% | -41.3% |
| Aston Martin | 42 | 0.1% | 30 | 0.1% | 40.0% | 98 | 0.1% | 84 | 0.1% | 16.7% |
| BMW Alpina | 39 | 0.1% | 51 | 0.1% | -23.5% | 69 | 0.1% | 125 | 0.2% | -44.8% |
| Rolls Royce | 31 | 0.1% | 34 | 0.1% | -8.8% | 100 | 0.1% | 89 | 0.1% | 12.4% |
| McLaren | 26 | 0.1% | 18 | 0.0% | 44.4% | 78 | 0.1% | 42 | 0.1% | 85.7% |
| Lotus | 19 | 0.0% | 31 | 0.1% | -38.7% | 84 | 0.1% | 78 | 0.1% | 7.7% |
| Ford | 17 | 0.0% | 19 | 0.1% | -10.5% | 43 | 0.0% | 40 | 0.0% | 7.5% |
| Dodge | 11 | 0.0% | 10 | 0.0% | 10.0% | 28 | 0.0% | 30 | 0.0% | -6.7% |
| Others | 1,267 | 3.1% | 679 | 1.8% | 86.6% | 2,177 | 2.4% | 1,423 | 1.8% | 53.0% |
| Total | 40,948 | 100.0% | 37,827 | 100.0% | 8.3% | 90,065 | 100.0% | 80,024 | 100.0% | 12.5% |
Flash report, February 2025
Mar 3, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.Japanese new vehicle sales in February increase 18.7% y/y to 409.3K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2025 increased 18.7% to 409,347 units.
Sales with engine displacements above 660cc increased 15.9% to 262,755 units. Vehicles with engine displacements below 660cc increased 24.2% to 146,592 units.
Total sales from January to February increased 15.6% to 785,605 units.
Sales of new vehicles
| Feb. 2025 | Feb. 2024 | Y-o-Y | Jan.-Feb. 2025 | Jan.-Feb. 2024 | Y-o-Y | |
|---|---|---|---|---|---|---|
| Non-mini vehicles | 262,755 | 226,769 | 15.9% | 501,661 | 443,695 | 13.1% |
| Mini Vehicles | 146,592 | 118,051 | 24.2% | 283,944 | 236,001 | 20.3% |
| Total | 409,347 | 344,820 | 18.7% | 785,605 | 679,696 | 15.6% |
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 125,477 | 47.8% | 96,021 | 42.3% | 30.7% | 244,393 | 48.7% | 199,996 | 45.1% | 22.2% |
| Honda | 32,764 | 12.5% | 33,157 | 14.6% | -1.2% | 61,171 | 12.2% | 62,040 | 14.0% | -1.4% |
| Nissan | 25,046 | 9.5% | 27,507 | 12.1% | -8.9% | 48,369 | 9.6% | 51,346 | 11.6% | -5.8% |
| Suzuki | 13,227 | 5.0% | 12,367 | 5.5% | 7.0% | 25,889 | 5.2% | 23,368 | 5.3% | 10.8% |
| Mazda | 12,927 | 4.9% | 9,353 | 4.1% | 38.2% | 22,680 | 4.5% | 16,586 | 3.7% | 36.7% |
| Subaru | 9,267 | 3.5% | 7,035 | 3.1% | 31.7% | 16,268 | 3.2% | 15,152 | 3.4% | 7.4% |
| Isuzu | 6,184 | 2.4% | 5,274 | 2.3% | 17.3% | 11,529 | 2.3% | 9,379 | 2.1% | 22.9% |
| Lexus | 6,167 | 2.3% | 7,429 | 3.3% | -17.0% | 12,458 | 2.5% | 14,667 | 3.3% | -15.1% |
| Mitsubishi | 4,388 | 1.7% | 3,816 | 1.7% | 15.0% | 8,841 | 1.8% | 6,640 | 1.5% | 33.1% |
| Hino | 3,320 | 1.3% | 3,221 | 1.4% | 3.1% | 6,446 | 1.3% | 5,768 | 1.3% | 11.8% |
| Mitsubishi Fuso | 2,261 | 0.9% | 2,518 | 1.1% | -10.2% | 4,041 | 0.8% | 4,533 | 1.0% | -10.9% |
| Daihatsu | 2,167 | 0.8% | 412 | 0.2% | 426.0% | 4,337 | 0.9% | 1,309 | 0.3% | 231.3% |
| UD Trucks | 959 | 0.4% | 708 | 0.3% | 35.5% | 1,818 | 0.4% | 1,221 | 0.3% | 48.9% |
| Others | 18,601 | 7.1% | 17,951 | 7.9% | 3.6% | 33,421 | 6.7% | 31,690 | 7.1% | 5.5% |
| Total | 262,755 | 100.0% | 226,769 | 100.0% | 15.9% | 501,661 | 100.0% | 443,695 | 100.0% | 13.1% |
Mini Vehicles
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Feb. | Share | Feb. | Share | |||
| Suzuki | 54,321 | 37.1% | 53,058 | 44.9% | 2.4% | 102,964 | 36.3% | 98,767 | 41.9% | 4.2% |
| Daihatsu | 39,207 | 26.7% | 9,399 | 8.0% | 317.1% | 77,968 | 27.5% | 28,744 | 12.2% | 171.2% |
| Honda | 24,630 | 16.8% | 23,982 | 20.3% | 2.7% | 46,558 | 16.4% | 48,502 | 20.6% | -4.0% |
| Nissan | 16,178 | 11.0% | 20,068 | 17.0% | -19.4% | 32,545 | 11.5% | 37,270 | 15.8% | -12.7% |
| Mitsubishi | 5,952 | 4.1% | 7,360 | 6.2% | -19.1% | 11,734 | 4.1% | 13,489 | 5.7% | -13.0% |
| Mazda | 3,479 | 2.4% | 3,510 | 3.0% | -0.9% | 6,767 | 2.4% | 6,754 | 2.9% | 0.2% |
| Toyota | 1,628 | 1.1% | 488 | 0.4% | 233.6% | 2,946 | 1.0% | 1,696 | 0.7% | 73.7% |
| Subaru | 1,184 | 0.8% | 175 | 0.1% | 576.6% | 2,407 | 0.8% | 699 | 0.3% | 244.3% |
| Others | 13 | 0.0% | 11 | 0.0% | 18.2% | 55 | 0.0% | 80 | 0.0% | -31.3% |
| Total | 146,592 | 100.0% | 118,051 | 100.0% | 24.2% | 283,944 | 100.0% | 236,001 | 100.0% | 20.3% |
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 114,879 | 49.0% | 87,729 | 43.3% | 30.9% | 226,714 | 50.3% | 180,435 | 45.6% | 25.6% |
| Honda | 32,764 | 14.0% | 33,157 | 16.4% | -1.2% | 61,171 | 13.6% | 62,040 | 15.7% | -1.4% |
| Nissan | 20,675 | 8.8% | 24,062 | 11.9% | -14.1% | 40,644 | 9.0% | 44,998 | 11.4% | -9.7% |
| Suzuki | 13,227 | 5.6% | 12,367 | 6.1% | 7.0% | 25,889 | 5.7% | 23,368 | 5.9% | 10.8% |
| Mazda | 12,666 | 5.4% | 9,065 | 4.5% | 39.7% | 22,162 | 4.9% | 16,008 | 4.0% | 38.4% |
| Subaru | 9,267 | 4.0% | 7,035 | 3.5% | 31.7% | 16,268 | 3.6% | 15,152 | 3.8% | 7.4% |
| Lexus | 6,167 | 2.6% | 7,429 | 3.7% | -17.0% | 12,458 | 2.8% | 14,667 | 3.7% | -15.1% |
| Mitsubishi | 4,026 | 1.7% | 3,589 | 1.8% | 12.2% | 8,174 | 1.8% | 6,411 | 1.6% | 27.5% |
| Daihatsu | 2,161 | 0.9% | 401 | 0.2% | 438.9% | 4,322 | 1.0% | 1,274 | 0.3% | 239.2% |
| Others | 18,425 | 7.9% | 17,806 | 8.8% | 3.5% | 33,119 | 7.3% | 31,449 | 7.9% | 5.3% |
| Total | 234,257 | 100.0% | 202,640 | 100.0% | 15.6% | 450,921 | 100.0% | 395,802 | 100.0% | 13.9% |
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 71,796 | 45.4% | 64,541 | 44.1% | 11.2% |
| Honda | 22,482 | 14.2% | 20,743 | 14.2% | 8.4% |
| Nissan | 14,293 | 9.0% | 17,162 | 11.7% | -16.7% |
| Mazda | 10,514 | 6.6% | 7,949 | 5.4% | 32.3% |
| Subaru | 8,872 | 5.6% | 6,975 | 4.8% | 27.2% |
| Lexus | 6,167 | 3.9% | 7,429 | 5.1% | -17.0% |
| Mitsubishi | 3,509 | 2.2% | 3,169 | 2.2% | 10.7% |
| Suzuki | 2,426 | 1.5% | 990 | 0.7% | 145.1% |
| Others | 18,202 | 11.5% | 17,231 | 11.8% | 5.6% |
| Total | 158,261 | 100.0% | 146,189 | 100.0% | 8.3% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 43,083 | 56.7% | 23,188 | 41.1% | 85.8% |
| Suzuki | 10,801 | 14.2% | 11,377 | 20.2% | -5.1% |
| Honda | 10,282 | 13.5% | 12,414 | 22.0% | -17.2% |
| Nissan | 6,382 | 8.4% | 6,900 | 12.2% | -7.5% |
| Daihatsu | 2,161 | 2.8% | 401 | 0.7% | 438.9% |
| Mazda | 2,152 | 2.8% | 1,116 | 2.0% | 92.8% |
| Mitsubishi | 517 | 0.7% | 420 | 0.7% | 23.1% |
| Subaru | 395 | 0.5% | 60 | 0.1% | 558.3% |
| Others | 223 | 0.3% | 575 | 1.0% | -61.2% |
| Total | 75,996 | 100.0% | 56,451 | 100.0% | 34.6% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 10,315 | 37.6% | 8,032 | 34.7% | 28.4% | 17,230 | 35.2% | 18,967 | 41.1% | -9.2% |
| Isuzu | 5,938 | 21.6% | 5,089 | 22.0% | 16.7% | 11,110 | 22.7% | 9,055 | 19.6% | 22.7% |
| Nissan | 4,317 | 15.7% | 3,396 | 14.7% | 27.1% | 7,619 | 15.5% | 6,253 | 13.5% | 21.8% |
| Hino | 3,156 | 11.5% | 3,041 | 13.1% | 3.8% | 6,157 | 12.6% | 5,493 | 11.9% | 12.1% |
| Mitsubishi Fuso | 2,027 | 7.4% | 2,287 | 9.9% | -11.4% | 3,638 | 7.4% | 4,180 | 9.1% | -13.0% |
| UD Trucks | 959 | 3.5% | 708 | 3.1% | 35.5% | 1,818 | 3.7% | 1,221 | 2.6% | 48.9% |
| Mitsubishi | 362 | 1.3% | 227 | 1.0% | 59.5% | 667 | 1.4% | 229 | 0.5% | 191.3% |
| Mazda | 261 | 1.0% | 288 | 1.2% | -9.4% | 518 | 1.1% | 578 | 1.3% | -10.4% |
| Daihatsu | 6 | 0.0% | 11 | 0.0% | -45.5% | 15 | 0.0% | 35 | 0.1% | -57.1% |
| Others | 122 | 0.4% | 80 | 0.3% | 52.5% | 237 | 0.5% | 156 | 0.3% | 51.9% |
| Total | 27,463 | 100.0% | 23,159 | 100.0% | 18.6% | 49,009 | 100.0% | 46,167 | 100.0% | 6.2% |
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Isuzu | 5,103 | 44.0% | 4,399 | 40.3% | 16.0% |
| Hino | 2,682 | 23.1% | 2,398 | 22.0% | 11.8% |
| Mitsubishi Fuso | 1,298 | 11.2% | 1,520 | 13.9% | -14.6% |
| UD Trucks | 957 | 8.2% | 704 | 6.4% | 35.9% |
| Toyota | 649 | 5.6% | 1,204 | 11.0% | -46.1% |
| Nissan | 393 | 3.4% | 344 | 3.1% | 14.2% |
| Mitsubishi | 362 | 3.1% | 227 | 2.1% | 59.5% |
| Mazda | 38 | 0.3% | 47 | 0.4% | -19.1% |
| Others | 122 | 1.1% | 80 | 0.7% | 52.5% |
| Total | 11,604 | 100.0% | 10,923 | 100.0% | 6.2% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 9,666 | 60.9% | 6,828 | 55.8% | 41.6% |
| Nissan | 3,924 | 24.7% | 3,052 | 24.9% | 28.6% |
| Isuzu | 835 | 5.3% | 690 | 5.6% | 21.0% |
| Mitsubishi Fuso | 729 | 4.6% | 767 | 6.3% | -5.0% |
| Hino | 474 | 3.0% | 643 | 5.3% | -26.3% |
| Mazda | 223 | 1.4% | 241 | 2.0% | -7.5% |
| Daihatsu | 6 | 0.0% | 11 | 0.1% | -45.5% |
| UD Trucks | 2 | 0.0% | 4 | 0.0% | -50.0% |
| Total | 15,859 | 100.0% | 12,236 | 100.0% | 29.6% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 283 | 27.3% | 260 | 26.8% | 8.8% | 449 | 25.9% | 594 | 34.4% | -24.4% |
| Isuzu | 246 | 23.8% | 185 | 19.1% | 33.0% | 419 | 24.2% | 324 | 18.8% | 29.3% |
| Mitsubishi Fuso | 234 | 22.6% | 231 | 23.8% | 1.3% | 403 | 23.3% | 353 | 20.5% | 14.2% |
| Hino | 164 | 15.8% | 180 | 18.6% | -8.9% | 289 | 16.7% | 275 | 15.9% | 5.1% |
| Nissan | 54 | 5.2% | 49 | 5.1% | 10.2% | 106 | 6.1% | 95 | 5.5% | 11.6% |
| Others | 54 | 5.2% | 65 | 6.7% | -16.9% | 65 | 3.8% | 85 | 4.9% | -23.5% |
| Total | 1,035 | 100.0% | 970 | 100.0% | 6.7% | 1,731 | 100.0% | 1,726 | 100.0% | 0.3% |
Japan - Top 10 best selling models
| - | Maker/Brand | Model | Feb. 2025 | Feb. 2024 | Y-o-Y | Jan.-Feb. 2025 |
Jan.-Feb. 2024 |
Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Honda | N BOX | 18,823 | 16,542 | 13.8% | 35,217 | 33,988 | 3.6% |
| 2 | Suzuki | Suzuki Spacia | 16,171 | 15,742 | 2.7% | 31,475 | 27,712 | 13.6% |
| 3 | Toyota | Yaris | 15,245 | 12,495 | 22.0% | 31,502 | 24,551 | 28.3% |
| 4 | Toyota | Corolla | 14,254 | 14,841 | -4.0% | 28,296 | 27,325 | 3.6% |
| 5 | Daihatsu | Tanto | 12,404 | 1,963 | 531.9% | 24,381 | 6,812 | 257.9% |
| 6 | Toyota | Sienta | 10,538 | 8,613 | 22.3% | 20,139 | 18,423 | 9.3% |
| 7 | Honda | Freed | 8,815 | 7,171 | 22.9% | 16,523 | 12,658 | 30.5% |
| 8 | Suzuki | HUSTLER | 8,589 | 8,990 | -4.5% | 16,313 | 17,201 | -5.2% |
| 9 | Daihatsu | Move | 8,177 | 1,207 | 577.5% | 16,424 | 3,818 | 330.2% |
| 10 | Nissan | Note | 8,110 | 10,010 | -19.0% | 16,400 | 18,512 | -11.4% |
Registrations of new imported cars (Including Japanese makers)
| Brand | 2025 | 2024 | Y-o-Y | 2025 | 2024 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Honda | 4,007 | 15.2% | 1,191 | 5.0% | 236.4% | 8,025 | 16.3% | 2,210 | 5.2% | 263.1% |
| Mercedes-Benz | 3,590 | 13.6% | 4,197 | 17.6% | -14.5% | 7,056 | 14.4% | 7,546 | 17.9% | -6.5% |
| VW | 2,836 | 10.7% | 2,455 | 10.3% | 15.5% | 5,445 | 11.1% | 4,175 | 9.9% | 30.4% |
| BMW | 2,783 | 10.5% | 1,831 | 7.7% | 52.0% | 4,440 | 9.0% | 3,368 | 8.0% | 31.8% |
| BMW MINI | 1,549 | 5.9% | 1,073 | 4.5% | 44.4% | 2,461 | 5.0% | 2,148 | 5.1% | 14.6% |
| Suzuki | 1,528 | 5.8% | 100 | 0.4% | 1428.0% | 2,917 | 5.9% | 212 | 0.5% | 1275.9% |
| Audi | 1,438 | 5.4% | 2,005 | 8.4% | -28.3% | 2,747 | 5.6% | 3,147 | 7.5% | -12.7% |
| Nissan | 1,112 | 4.2% | 1,649 | 6.9% | -32.6% | 2,249 | 4.6% | 2,964 | 7.0% | -24.1% |
| Porsche | 1,043 | 3.9% | 817 | 3.4% | 27.7% | 1,832 | 3.7% | 1,579 | 3.7% | 16.0% |
| Volvo | 900 | 3.4% | 932 | 3.9% | -3.4% | 1,525 | 3.1% | 1,492 | 3.5% | 2.2% |
| Land Rover | 839 | 3.2% | 700 | 2.9% | 19.9% | 1,620 | 3.3% | 1,327 | 3.1% | 22.1% |
| Jeep | 732 | 2.8% | 662 | 2.8% | 10.6% | 1,330 | 2.7% | 1,105 | 2.6% | 20.4% |
| Mazda | 578 | 2.2% | 1,515 | 6.3% | -61.8% | 1,306 | 2.7% | 1,780 | 4.2% | -26.6% |
| Peugeot | 531 | 2.0% | 486 | 2.0% | 9.3% | 865 | 1.8% | 789 | 1.9% | 9.6% |
| Mitsubishi | 362 | 1.4% | 234 | 1.0% | 54.7% | 667 | 1.4% | 241 | 0.6% | 176.8% |
| Fiat | 273 | 1.0% | 304 | 1.3% | -10.2% | 523 | 1.1% | 558 | 1.3% | -6.3% |
| Toyota | 254 | 1.0% | 1,227 | 5.1% | -79.3% | 517 | 1.1% | 3,065 | 7.3% | -83.1% |
| Renault | 253 | 1.0% | 633 | 2.7% | -60.0% | 481 | 1.0% | 1,077 | 2.6% | -55.3% |
| BYD | 221 | 0.8% | 183 | 0.8% | 20.8% | 274 | 0.6% | 400 | 0.9% | -31.5% |
| Citroen | 198 | 0.7% | 255 | 1.1% | -22.4% | 375 | 0.8% | 403 | 1.0% | -6.9% |
| Ferrari | 119 | 0.4% | 131 | 0.5% | -9.2% | 186 | 0.4% | 205 | 0.5% | -9.3% |
| ABARTH | 92 | 0.3% | 116 | 0.5% | -20.7% | 195 | 0.4% | 199 | 0.5% | -2.0% |
| Lamborghini | 70 | 0.3% | 64 | 0.3% | 9.4% | 118 | 0.2% | 109 | 0.3% | 8.3% |
| Alfa Romeo | 55 | 0.2% | 68 | 0.3% | -19.1% | 122 | 0.2% | 143 | 0.3% | -14.7% |
| Maserati | 50 | 0.2% | 96 | 0.4% | -47.9% | 85 | 0.2% | 189 | 0.4% | -55.0% |
| Cadillac | 47 | 0.2% | 37 | 0.2% | 27.0% | 78 | 0.2% | 67 | 0.2% | 16.4% |
| Volvo Truck | 43 | 0.2% | 36 | 0.2% | 19.4% | 80 | 0.2% | 70 | 0.2% | 14.3% |
| Hyundai | 40 | 0.2% | 113 | 0.5% | -64.6% | 81 | 0.2% | 184 | 0.4% | -56.0% |
| Bentley | 37 | 0.1% | 48 | 0.2% | -22.9% | 48 | 0.1% | 67 | 0.2% | -28.4% |
| Rolls Royce | 36 | 0.1% | 22 | 0.1% | 63.6% | 69 | 0.1% | 55 | 0.1% | 25.5% |
| DS | 35 | 0.1% | 39 | 0.2% | -10.3% | 74 | 0.2% | 72 | 0.2% | 2.8% |
| Scania | 35 | 0.1% | 21 | 0.1% | 66.7% | 69 | 0.1% | 50 | 0.1% | 38.0% |
| Chevrolet | 35 | 0.1% | 45 | 0.2% | -22.2% | 54 | 0.1% | 74 | 0.2% | -27.0% |
| Lotus | 32 | 0.1% | 20 | 0.1% | 60.0% | 65 | 0.1% | 47 | 0.1% | 38.3% |
| Aston Martin | 30 | 0.1% | 25 | 0.1% | 20.0% | 56 | 0.1% | 54 | 0.1% | 3.7% |
| McLaren | 24 | 0.1% | 9 | 0.0% | 166.7% | 52 | 0.1% | 24 | 0.1% | 116.7% |
| Jaguar | 24 | 0.1% | 69 | 0.3% | -65.2% | 47 | 0.1% | 143 | 0.3% | -67.1% |
| BMW Alpina | 21 | 0.1% | 43 | 0.2% | -51.2% | 30 | 0.1% | 74 | 0.2% | -59.5% |
| Ford | 16 | 0.1% | 13 | 0.1% | 23.1% | 26 | 0.1% | 21 | 0.0% | 23.8% |
| Dodge | 14 | 0.1% | 11 | 0.0% | 27.3% | 17 | 0.0% | 20 | 0.0% | -15.0% |
| Others | 566 | 2.1% | 403 | 1.7% | 40.4% | 910 | 1.9% | 744 | 1.8% | 22.3% |
| Total | 26,448 | 100.0% | 23,878 | 100.0% | 10.8% | 49,117 | 100.0% | 42,197 | 100.0% | 16.4% |
Flash report, January 2025
Feb 3, 2025
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
Japanese new vehicle sales in January increase 12.4% y/y to 376.3K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2025 increase 12.4% to 376,255 units.
Sales with engine displacements above 660cc increase by 10.1% to 238,906 units.Sales of vehicles with engine displacements below 660cc also increase 16.4% to 137,349 units.
Sales of new vehicles
| Jan. 2025 | Jan. 2024 | Y-o-Y | |
|---|---|---|---|
| Non-mini vehicles | 238,906 | 216,926 | 10.1% |
| Mini Vehicles | 137,349 | 117,950 | 16.4% |
| Total | 376,255 | 334,876 | 12.4% |
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 118,916 | 49.8% | 103,975 | 47.9% | 14.4% |
| Honda | 28,407 | 11.9% | 28,883 | 13.3% | -1.6% |
| Nissan | 23,323 | 9.8% | 23,839 | 11.0% | -2.2% |
| Suzuki | 12,662 | 5.3% | 11,001 | 5.1% | 15.1% |
| Mazda | 9,753 | 4.1% | 7,233 | 3.3% | 34.8% |
| Subaru | 7,001 | 2.9% | 8,117 | 3.7% | -13.7% |
| Lexus | 6,291 | 2.6% | 7,238 | 3.3% | -13.1% |
| Isuzu | 5,345 | 2.2% | 4,105 | 1.9% | 30.2% |
| Mitsubishi | 4,453 | 1.9% | 2,824 | 1.3% | 57.7% |
| Hino | 3,126 | 1.3% | 2,547 | 1.2% | 22.7% |
| Daihatsu | 2,170 | 0.9% | 897 | 0.4% | 141.9% |
| Mitsubishi Fuso | 1,780 | 0.7% | 2,015 | 0.9% | -11.7% |
| UD Trucks | 859 | 0.4% | 513 | 0.2% | 67.4% |
| Others | 14,820 | 6.2% | 13,739 | 6.3% | 7.9% |
| Total | 238,906 | 100.0% | 216,926 | 100.0% | 10.1% |
Source: Japan Automobile Dealers Association
Mini Vehicles
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Suzuki | 48,643 | 35.4% | 45,709 | 38.8% | 6.4% |
| Daihatsu | 38,761 | 28.2% | 19,345 | 16.4% | 100.4% |
| Honda | 21,928 | 16.0% | 24,520 | 20.8% | -10.6% |
| Nissan | 16,367 | 11.9% | 17,202 | 14.6% | -4.9% |
| Mitsubishi | 5,782 | 4.2% | 6,129 | 5.2% | -5.7% |
| Mazda | 3,288 | 2.4% | 3,244 | 2.8% | 1.4% |
| Toyota | 1,318 | 1.0% | 1,208 | 1.0% | 9.1% |
| Subaru | 1,223 | 0.9% | 524 | 0.4% | 133.4% |
| Others | 39 | 0.0% | 69 | 0.1% | -43.5% |
| Total | 137,349 | 100.0% | 117,950 | 100.0% | 16.4% |
Source: Japan Mini Vehicles Association
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 111,835 | 51.6% | 92,706 | 48.0% | 20.6% |
| Honda | 28,407 | 13.1% | 28,883 | 15.0% | -1.6% |
| Nissan | 19,969 | 9.2% | 20,936 | 10.8% | -4.6% |
| Suzuki | 12,662 | 5.8% | 11,001 | 5.7% | 15.1% |
| Mazda | 9,496 | 4.4% | 6,943 | 3.6% | 36.8% |
| Subaru | 7,001 | 3.2% | 8,117 | 4.2% | -13.7% |
| Lexus | 6,291 | 2.9% | 7,238 | 3.7% | -13.1% |
| Mitsubishi | 4,148 | 1.9% | 2,822 | 1.5% | 47.0% |
| Daihatsu | 2,161 | 1.0% | 873 | 0.5% | 147.5% |
| Others | 14,694 | 6.8% | 13,643 | 7.1% | 7.7% |
| Total | 216,664 | 100.0% | 193,162 | 100.0% | 12.2% |
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 73,675 | 49.7% | 65,385 | 48.1% | 12.7% |
| Honda | 19,624 | 13.2% | 18,700 | 13.8% | 4.9% |
| Nissan | 13,705 | 9.3% | 14,799 | 10.9% | -7.4% |
| Mazda | 7,369 | 5.0% | 5,324 | 3.9% | 38.4% |
| Subaru | 6,670 | 4.5% | 8,004 | 5.9% | -16.7% |
| Lexus | 6,291 | 4.2% | 7,238 | 5.3% | -13.1% |
| Mitsubishi | 4,040 | 2.7% | 2,405 | 1.8% | 68.0% |
| Suzuki | 2,268 | 1.5% | 936 | 0.7% | 142.3% |
| Daihatsu | 0 | 0.0% | 7 | 0.0% | -100.0% |
| Others | 14,487 | 9.8% | 13,168 | 9.7% | 10.0% |
| Total | 148,129 | 100.0% | 135,966 | 100.0% | 8.9% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 38,160 | 55.7% | 27,321 | 47.8% | 39.7% |
| Suzuki | 10,394 | 15.2% | 10,065 | 17.6% | 3.3% |
| Honda | 8,783 | 12.8% | 10,183 | 17.8% | -13.7% |
| Nissan | 6,264 | 9.1% | 6,137 | 10.7% | 2.1% |
| Daihatsu | 2,161 | 3.2% | 866 | 1.5% | 149.5% |
| Mazda | 2,127 | 3.1% | 1,619 | 2.8% | 31.4% |
| Subaru | 331 | 0.5% | 113 | 0.2% | 192.9% |
| Mitsubishi | 108 | 0.2% | 417 | 0.7% | -74.1% |
| Others | 207 | 0.3% | 475 | 0.8% | -56.4% |
| Total | 68,535 | 100.0% | 57,196 | 100.0% | 19.8% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 6,915 | 32.1% | 10,935 | 47.5% | -36.8% |
| Isuzu | 5,172 | 24.0% | 3,966 | 17.2% | 30.4% |
| Nissan | 3,302 | 15.3% | 2,857 | 12.4% | 15.6% |
| Hino | 3,001 | 13.9% | 2,452 | 10.7% | 22.4% |
| Mitsubishi Fuso | 1,611 | 7.5% | 1,893 | 8.2% | -14.9% |
| UD Trucks | 859 | 4.0% | 513 | 2.2% | 67.4% |
| Mitsubishi | 305 | 1.4% | 2 | 0.0% | 15150.0% |
| Mazda | 257 | 1.2% | 290 | 1.3% | -11.4% |
| Daihatsu | 9 | 0.0% | 24 | 0.1% | -62.5% |
| Others | 115 | 0.5% | 76 | 0.3% | 51.3% |
| Total | 21,546 | 100.0% | 23,008 | 100.0% | -6.4% |
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Isuzu | 4,404 | 44.6% | 3,282 | 36.3% | 34.2% |
| Hino | 2,498 | 25.3% | 1,951 | 21.6% | 28.0% |
| Mitsubishi Fuso | 1,069 | 10.8% | 1,395 | 15.4% | -23.4% |
| UD Trucks | 855 | 8.7% | 510 | 5.6% | 67.6% |
| Toyota | 334 | 3.4% | 1,482 | 16.4% | -77.5% |
| Mitsubishi | 305 | 3.1% | 2 | 0.0% | 15150.0% |
| Nissan | 253 | 2.6% | 317 | 3.5% | -20.2% |
| Mazda | 39 | 0.4% | 36 | 0.4% | 8.3% |
| Others | 115 | 1.2% | 76 | 0.8% | 51.3% |
| Total | 9,872 | 100.0% | 9,051 | 100.0% | 9.1% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 6,581 | 56.4% | 9,453 | 67.7% | -30.4% |
| Nissan | 3,049 | 26.1% | 2,540 | 18.2% | 20.0% |
| Isuzu | 768 | 6.6% | 684 | 4.9% | 12.3% |
| Mitsubishi Fuso | 542 | 4.6% | 498 | 3.6% | 8.8% |
| Hino | 503 | 4.3% | 501 | 3.6% | 0.4% |
| Mazda | 218 | 1.9% | 254 | 1.8% | -14.2% |
| Daihatsu | 9 | 0.1% | 24 | 0.2% | -62.5% |
| UD Trucks | 4 | 0.0% | 3 | 0.0% | 33.3% |
| Total | 11,674 | 100.0% | 13,957 | 100.0% | -16.4% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Isuzu | 173 | 24.9% | 139 | 18.4% | 24.5% |
| Mitsubishi Fuso | 169 | 24.3% | 122 | 16.1% | 38.5% |
| Toyota | 166 | 23.9% | 334 | 44.2% | -50.3% |
| Hino | 125 | 18.0% | 95 | 12.6% | 31.6% |
| Nissan | 52 | 7.5% | 46 | 6.1% | 13.0% |
| Others | 11 | 1.6% | 20 | 2.6% | -45.0% |
| Total | 696 | 100.0% | 756 | 100.0% | -7.9% |
Source: Japan Automobile Dealers Association
Japan - Top 10 best selling models
| - | Maker/Brand | Model | Jan. 2025 | Jan. 2024 | Y-o-Y |
|---|---|---|---|---|---|
| 1 | Honda | N BOX | 16,394 | 17,446 | -6.0% |
| 2 | Toyota | Yaris | 16,257 | 12,056 | 34.8% |
| 3 | Suzuki | Suzuki Spacia | 15,304 | 11,970 | 27.9% |
| 4 | Toyota | Corolla | 14,042 | 12,484 | 12.5% |
| 5 | Daihatsu | Tanto | 11,977 | 4,849 | 147.0% |
| 6 | Toyota | Alphard | 9,866 | 6,777 | 45.6% |
| 7 | Toyota | Sienta | 9,601 | 9,810 | -2.1% |
| 8 | Daihatsu | Hijet | 8,309 | 7,124 | 16.6% |
| 9 | Nissan | Note | 8,290 | 8,502 | -2.5% |
| 10 | Daihatsu | Move | 8,247 | 2,611 | 215.9% |
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association
Registrations of new imported cars (Including Japanese makers)
| Brand | 2025 | 2024 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Honda | 4,018 | 17.7% | 1,019 | 5.6% | 294.3% |
| Mercedes-Benz | 3,466 | 15.3% | 3,349 | 18.3% | 3.5% |
| VW | 2,609 | 11.5% | 1,720 | 9.4% | 51.7% |
| BMW | 1,657 | 7.3% | 1,537 | 8.4% | 7.8% |
| Suzuki | 1,389 | 6.1% | 112 | 0.6% | 1140.2% |
| Audi | 1,309 | 5.8% | 1,142 | 6.2% | 14.6% |
| Nissan | 1,137 | 5.0% | 1,315 | 7.2% | -13.5% |
| BMW MINI | 912 | 4.0% | 1,075 | 5.9% | -15.2% |
| Porsche | 789 | 3.5% | 762 | 4.2% | 3.5% |
| Land Rover | 781 | 3.4% | 627 | 3.4% | 24.6% |
| Mazda | 728 | 3.2% | 265 | 1.4% | 174.7% |
| Volvo | 625 | 2.8% | 560 | 3.1% | 11.6% |
| Jeep | 598 | 2.6% | 443 | 2.4% | 35.0% |
| Peugeot | 334 | 1.5% | 303 | 1.7% | 10.2% |
| Mitsubishi | 305 | 1.3% | 7 | 0.0% | 4257.1% |
| Toyota | 263 | 1.2% | 1,838 | 10.0% | -85.7% |
| Fiat | 250 | 1.1% | 254 | 1.4% | -1.6% |
| Renault | 228 | 1.0% | 444 | 2.4% | -48.6% |
| Citroen | 177 | 0.8% | 148 | 0.8% | 19.6% |
| ABARTH | 103 | 0.5% | 83 | 0.5% | 24.1% |
| Alfa Romeo | 67 | 0.3% | 75 | 0.4% | -10.7% |
| Ferrari | 67 | 0.3% | 74 | 0.4% | -9.5% |
| BYD | 53 | 0.2% | 217 | 1.2% | -75.6% |
| Lamborghini | 48 | 0.2% | 45 | 0.2% | 6.7% |
| Hyundai | 41 | 0.2% | 71 | 0.4% | -42.3% |
| DS | 39 | 0.2% | 33 | 0.2% | 18.2% |
| Volvo Truck | 37 | 0.2% | 34 | 0.2% | 8.8% |
| Maserati | 35 | 0.2% | 93 | 0.5% | -62.4% |
| Scania | 34 | 0.1% | 29 | 0.2% | 17.2% |
| Rolls Royce | 33 | 0.1% | 33 | 0.2% | 0.0% |
| Lotus | 33 | 0.1% | 27 | 0.1% | 22.2% |
| Cadillac | 31 | 0.1% | 30 | 0.2% | 3.3% |
| McLaren | 28 | 0.1% | 15 | 0.1% | 86.7% |
| Aston Martin | 26 | 0.1% | 29 | 0.2% | -10.3% |
| Jaguar | 23 | 0.1% | 74 | 0.4% | -68.9% |
| Chevrolet | 19 | 0.1% | 29 | 0.2% | -34.5% |
| Bentley | 11 | 0.0% | 19 | 0.1% | -42.1% |
| Others | 366 | 1.6% | 389 | 2.1% | -5.9% |
| Total | 22,669 | 100.0% | 18,319 | 100.0% | 23.7% |
Source: Japan Automobile Importers Association (JAIA)