Japan - Automotive Sales volume, 2024

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Flash report, Automotive sales volume, 2024

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, February 2024

Mar 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in February decreased 19.2% y/y to 344.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2024 decreased 19.2% to 344,816 units. Sales with engine displacements above 660cc decreased 16% to 226,769 units. Vehicles with engine displacements below 660cc also decreased 24.8% to 118,047 units.
Total sales from January to February decreased 16% to 679,692 units.

Sales of new vehicles
  Feb. 2024 Feb. 2023 Y-o-Y Jan.-Feb. 2024 Jan.-Feb. 2023 Y-o-Y
Non-mini vehicles 226,769 269,837 -16.0% 443,695 499,334 -11.1%
Mini Vehicles 118,047 156,889 -24.8% 235,997 309,730 -23.8%
Total 344,816 426,726 -19.2% 679,692 809,064 -16.0%
Source: Japan Automobile Dealers Association, Japan Light Motor Vehicle and Motorcycle Association


Non-mini vehicles Total (Breakdown by vehicle type)
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 96,021 42.3% 143,791 53.3% -33.2% 199,996 45.1% 265,244 53.1% -24.6%
Honda 33,157 14.6% 21,503 8.0% 54.2% 62,040 14.0% 38,781 7.8% 60.0%
Nissan 27,507 12.1% 25,289 9.4% 8.8% 51,346 11.6% 46,732 9.4% 9.9%
Suzuki 12,367 5.5% 11,270 4.2% 9.7% 23,368 5.3% 21,983 4.4% 6.3%
Mazda 9,353 4.1% 14,074 5.2% -33.5% 16,586 3.7% 26,829 5.4% -38.2%
Lexus 7,429 3.3% 9,525 3.5% -22.0% 14,667 3.3% 15,808 3.2% -7.2%
Subaru 7,035 3.1% 5,611 2.1% 25.4% 15,152 3.4% 13,155 2.6% 15.2%
Isuzu 5,274 2.3% 5,626 2.1% -6.3% 9,379 2.1% 9,747 2.0% -3.8%
Mitsubishi 3,816 1.7% 3,786 1.4% 0.8% 6,640 1.5% 7,872 1.6% -15.7%
Hino 3,221 1.4% 3,290 1.2% -2.1% 5,768 1.3% 5,933 1.2% -2.8%
Mitsubishi Fuso 2,518 1.1% 2,620 1.0% -3.9% 4,533 1.0% 4,584 0.9% -1.1%
UD Trucks 708 0.3% 757 0.3% -6.5% 1,221 0.3% 1,435 0.3% -14.9%
Daihatsu 412 0.2% 3,486 1.3% -88.2% 1,309 0.3% 6,423 1.3% -79.6%
Others 17,951 7.9% 19,209 7.1% -6.5% 31,690 7.1% 34,808 7.0% -9.0%
Total 226,769 100.0% 269,837 100.0% -16.0% 443,695 100.0% 499,334 100.0% -11.1%
Source: Japan Automobile Dealers Association


Mini Vehicles
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Feb. Share Feb. Share
Suzuki 53,058 44.9% 46,273 29.5% 14.7% 98,767 41.9% 91,327 29.5% 8.1%
Honda 23,982 20.3% 28,388 18.1% -15.5% 48,502 20.6% 56,130 18.1% -13.6%
Nissan 20,068 17.0% 19,370 12.3% 3.6% 37,270 15.8% 37,160 12.0% 0.3%
Daihatsu 9,399 8.0% 51,131 32.6% -81.6% 28,744 12.2% 102,350 33.0% -71.9%
Mitsubishi 7,360 6.2% 4,471 2.8% 64.6% 13,489 5.7% 8,490 2.7% 58.9%
Mazda 3,510 3.0% 3,180 2.0% 10.4% 6,754 2.9% 6,244 2.0% 8.2%
Toyota 488 0.4% 2,505 1.6% -80.5% 1,696 0.7% 4,978 1.6% -65.9%
Subaru 175 0.1% 1,569 1.0% -88.8% 699 0.3% 3,038 1.0% -77.0%
Others 7 0.0% 2 0.0% 250.0% 76 0.0% 13 0.0% 484.6%
Total 118,047 100.0% 156,889 100.0% -24.8% 235,997 100.0% 309,730 100.0% -23.8%
Source: Japan Light Motor Vehicle and Motorcycle Association




Breakdown of Non-mini vehicles by vehicle type : Cars Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 87,729 43.3% 127,618 53.9% -31.3% 180,435 45.6% 234,585 53.4% -23.1%
Honda 33,157 16.4% 21,503 9.1% 54.2% 62,040 15.7% 38,781 8.8% 60.0%
Nissan 24,062 11.9% 21,291 9.0% 13.0% 44,998 11.4% 39,916 9.1% 12.7%
Suzuki 12,367 6.1% 11,270 4.8% 9.7% 23,368 5.9% 21,983 5.0% 6.3%
Mazda 9,065 4.5% 13,613 5.8% -33.4% 16,008 4.0% 25,987 5.9% -38.4%
Lexus 7,429 3.7% 9,525 4.0% -22.0% 14,667 3.7% 15,808 3.6% -7.2%
Subaru 7,035 3.5% 5,611 2.4% 25.4% 15,152 3.8% 13,155 3.0% 15.2%
Mitsubishi 3,589 1.8% 3,786 1.6% -5.2% 6,411 1.6% 7,872 1.8% -18.6%
Daihatsu 401 0.2% 3,449 1.5% -88.4% 1,274 0.3% 6,358 1.4% -80.0%
Others 17,806 8.8% 19,038 8.0% -6.5% 31,449 7.9% 34,514 7.9% -8.9%
Total 202,640 100.0% 236,704 100.0% -14.4% 395,802 100.0% 438,959 100.0% -9.8%


Breakdown of Non-mini vehicles by vehicle type : Standard cars
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 64,541 44.1% 81,281 52.3% -20.6%
Honda 20,743 14.2% 9,322 6.0% 122.5%
Nissan 17,162 11.7% 14,675 9.5% 16.9%
Mazda 7,949 5.4% 11,984 7.7% -33.7%
Lexus 7,429 5.1% 9,525 6.1% -22.0%
Subaru 6,975 4.8% 5,366 3.5% 30.0%
Mitsubishi 3,169 2.2% 3,142 2.0% 0.9%
Suzuki 990 0.7% 1,478 1.0% -33.0%
Daihatsu 0 0.0% 9 0.0% -100.0%
Others 17,231 11.8% 18,492 11.9% -6.8%
Total 146,189 100.0% 155,274 100.0% -5.9%


Breakdown of Non-mini vehicles by vehicle type : Small cars
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 23,188 41.1% 46,337 56.9% -50.0%
Honda 12,414 22.0% 12,181 15.0% 1.9%
Suzuki 11,377 20.2% 9,792 12.0% 16.2%
Nissan 6,900 12.2% 6,616 8.1% 4.3%
Mazda 1,116 2.0% 1,629 2.0% -31.5%
Mitsubishi 420 0.7% 644 0.8% -34.8%
Daihatsu 401 0.7% 3,440 4.2% -88.3%
Subaru 60 0.1% 245 0.3% -75.5%
Others 575 1.0% 546 0.7% 5.3%
Total 56,451 100.0% 81,430 100.0% -30.7%

Breakdown of Non-mini vehicles by vehicle type : Trucks Total
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 8,032 34.7% 15,962 49.2% -49.7% 18,967 41.1% 30,258 51.2% -37.3%
Isuzu 5,089 22.0% 5,476 16.9% -7.1% 9,055 19.6% 9,476 16.0% -4.4%
Nissan 3,396 14.7% 3,904 12.0% -13.0% 6,253 13.5% 6,689 11.3% -6.5%
Hino 3,041 13.1% 3,240 10.0% -6.1% 5,493 11.9% 5,818 9.8% -5.6%
Mitsubishi Fuso 2,287 9.9% 2,447 7.5% -6.5% 4,180 9.1% 4,300 7.3% -2.8%
UD Trucks 708 3.1% 757 2.3% -6.5% 1,221 2.6% 1,435 2.4% -14.9%
Mazda 288 1.2% 461 1.4% -37.5% 578 1.3% 842 1.4% -31.4%
Mitsubishi 227 1.0% 0 0.0% -% 229 0.5% 0 0.0% -%
Daihatsu 11 0.0% 37 0.1% -70.3% 35 0.1% 65 0.1% -46.2%
Others 80 0.3% 152 0.5% -47.4% 156 0.3% 258 0.4% -39.5%
Total 23,159 100.0% 32,436 100.0% -28.6% 46,167 100.0% 59,141 100.0% -21.9%

Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Isuzu 4,399 40.3% 4,558 38.8% -3.5%
Hino 2,398 22.0% 2,298 19.5% 4.4%
Mitsubishi Fuso 1,520 13.9% 1,257 10.7% 20.9%
Toyota 1,204 11.0% 2,332 19.8% -48.4%
UD Trucks 704 6.4% 754 6.4% -6.6%
Nissan 344 3.1% 371 3.2% -7.3%
Mitsubishi 227 2.1% 0 0.0% -%
Mazda 47 0.4% 39 0.3% 20.5%
Others 80 0.7% 152 1.3% -47.4%
Total 10,923 100.0% 11,761 100.0% -7.1%

Breakdown of Non-mini vehicles by vehicle type : Small Trucks
Brands 2024 2023 Y-o-Y
Feb. Share Feb. Share
Toyota 6,828 55.8% 13,630 65.9% -49.9%
Nissan 3,052 24.9% 3,533 17.1% -13.6%
Mitsubishi Fuso 767 6.3% 1,190 5.8% -35.5%
Isuzu 690 5.6% 918 4.4% -24.8%
Hino 643 5.3% 942 4.6% -31.7%
Mazda 241 2.0% 422 2.0% -42.9%
Daihatsu 11 0.1% 37 0.2% -70.3%
UD Trucks 4 0.0% 3 0.0% 33.3%
Total 12,236 100.0% 20,675 100.0% -40.8%

Breakdown of Non-mini vehicles by vehicle type : Buses
Brands 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Toyota 260 26.8% 211 30.3% 23.2% 594 34.4% 401 32.5% 48.1%
Mitsubishi Fuso 231 23.8% 173 24.8% 33.5% 353 20.5% 284 23.0% 24.3%
Isuzu 185 19.1% 150 21.5% 23.3% 324 18.8% 271 22.0% 19.6%
Hino 180 18.6% 50 7.2% 260.0% 275 15.9% 115 9.3% 139.1%
Nissan 49 5.1% 94 13.5% -47.9% 95 5.5% 127 10.3% -25.2%
Others 65 6.7% 19 2.7% 242.1% 85 4.9% 36 2.9% 136.1%
Total 970 100.0% 697 100.0% 39.2% 1,726 100.0% 1,234 100.0% 39.9%
Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models
- Maker/Brand Model Feb. 2024 Feb. 2023 Y-o-Y Jan.-Feb.
2024
Jan.-Feb.
2023
Y-o-Y
1 Honda N BOX 16,542 19,652 -15.8% 33,988 39,444 -13.8%
2 Suzuki Suzuki Spacia 15,742 11,213 40.4% 27,712 22,805 21.5%
3 Toyota Corolla 14,841 14,738 0.7% 27,325 29,201 -6.4%
4 Toyota Yaris 12,495 15,760 -20.7% 24,551 30,532 -19.6%
5 Nissan Note 10,010 10,709 -6.5% 18,512 20,584 -10.1%
6 Toyota Prius 9,190 7,681 19.6% 17,740 10,895 62.8%
7 Suzuki HUSTLER 8,990 5,611 60.2% 17,201 12,791 34.5%
8 Toyota Sienta 8,613 11,767 -26.8% 18,423 22,805 -19.2%
9 Nissan Roox 7,882 9,140 -13.8% 14,825 17,096 -13.3%
10 Suzuki Wagon R 7,603 7,299 4.2% 13,586 14,456 -6.0%
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association





Registrations of new imported cars (Including Japanese makers)
Brand 2024 2023 Y-o-Y 2024 2023 Y-o-Y
Feb. Share Feb. Share Jan.-Feb. Share Jan.-Feb. Share
Mercedes-Benz 4,197 17.6% 3,673 15.1% 14.3% 7,546 17.9% 7,370 16.6% 2.4%
VW 2,455 10.3% 1,869 7.7% 31.4% 4,175 9.9% 3,654 8.2% 14.3%
Audi 2,005 8.4% 1,924 7.9% 4.2% 3,147 7.5% 3,893 8.8% -19.2%
BMW 1,831 7.7% 3,075 12.6% -40.5% 3,368 8.0% 4,623 10.4% -27.1%
Nissan 1,649 6.9% 1,344 5.5% 22.7% 2,964 7.0% 2,399 5.4% 23.6%
Mazda 1,515 6.3% 847 3.5% 78.9% 1,780 4.2% 1,835 4.1% -3.0%
Toyota 1,227 5.1% 2,440 10.0% -49.7% 3,065 7.3% 4,534 10.2% -32.4%
Honda 1,191 5.0% 47 0.2% 2434.0% 2,210 5.2% 126 0.3% 1654.0%
BMW MINI 1,073 4.5% 1,125 4.6% -4.6% 2,148 5.1% 2,124 4.8% 1.1%
Volvo 932 3.9% 1,413 5.8% -34.0% 1,492 3.5% 2,289 5.2% -34.8%
Porsche 817 3.4% 760 3.1% 7.5% 1,579 3.7% 1,264 2.8% 24.9%
Land Rover 700 2.9% 440 1.8% 59.1% 1,327 3.1% 946 2.1% 40.3%
Jeep 662 2.8% 840 3.5% -21.2% 1,105 2.6% 1,602 3.6% -31.0%
Renault 633 2.7% 725 3.0% -12.7% 1,077 2.6% 1,333 3.0% -19.2%
Peugeot 486 2.0% 631 2.6% -23.0% 789 1.9% 1,417 3.2% -44.3%
Fiat 304 1.3% 295 1.2% 3.1% 558 1.3% 624 1.4% -10.6%
Citroen 255 1.1% 535 2.2% -52.3% 403 1.0% 890 2.0% -54.7%
Mitsubishi 234 1.0% 227 0.9% 3.1% 241 0.6% 375 0.8% -35.7%
BYD 183 0.8% 56 0.2% 226.8% 400 0.9% 93 0.2% 330.1%
Ferrari 131 0.5% 104 0.4% 26.0% 205 0.5% 194 0.4% 5.7%
ABARTH 116 0.5% 66 0.3% 75.8% 199 0.5% 136 0.3% 46.3%
Hyundai 113 0.5% 70 0.3% 61.4% 184 0.4% 102 0.2% 80.4%
Suzuki 100 0.4% 180 0.7% -44.4% 212 0.5% 288 0.6% -26.4%
Maserati 96 0.4% 79 0.3% 21.5% 189 0.4% 130 0.3% 45.4%
Jaguar 69 0.3% 53 0.2% 30.2% 143 0.3% 147 0.3% -2.7%
Alfa Romeo 68 0.3% 104 0.4% -34.6% 143 0.3% 222 0.5% -35.6%
Lamborghini 64 0.3% 69 0.3% -7.2% 109 0.3% 100 0.2% 9.0%
Bentley 48 0.2% 34 0.1% 41.2% 67 0.2% 67 0.2% 0.0%
Chevrolet 45 0.2% 59 0.2% -23.7% 74 0.2% 113 0.3% -34.5%
BMW Alpina 43 0.2% 18 0.1% 138.9% 74 0.2% 23 0.1% 221.7%
DS 39 0.2% 113 0.5% -65.5% 72 0.2% 139 0.3% -48.2%
Cadillac 37 0.2% 74 0.3% -50.0% 67 0.2% 125 0.3% -46.4%
Volvo Truck 36 0.2% 49 0.2% -26.5% 70 0.2% 59 0.1% 18.6%
Aston Martin 25 0.1% 28 0.1% -10.7% 54 0.1% 58 0.1% -6.9%
Rolls Royce 22 0.1% 24 0.1% -8.3% 55 0.1% 42 0.1% 31.0%
Scania 21 0.1% 19 0.1% 10.5% 50 0.1% 37 0.1% 35.1%
Lotus 20 0.1% - -% -% 47 0.1% 5 0.0% 840.0%
Ford 13 0.1% 33 0.1% -60.6% 21 0.0% 51 0.1% -58.8%
Daihatsu 11 0.0% 37 0.2% -70.3% 35 0.1% 65 0.1% -46.2%
Dodge 11 0.0% 29 0.1% -62.1% 20 0.0% 47 0.1% -57.4%
Others 401 1.7% 823 3.4% -51.3% 733 1.7% 889 2.0% -17.5%
Total 23,878 100.0% 24,331 100.0% -1.9% 42,197 100.0% 44,430 100.0% -5.0%
Source: Japan Automobile Importers Association (JAIA)

More detailed statistics for Japan

PAGETOP

Flash report, January 2024

Feb 1, 2024

*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.

Japanese new vehicle sales in January decreased 12.4% y/y to 334.8K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2024 decreased 12.4% to 334,838 units.
Sales with engine displacements above 660cc decreased by 5.5% to 216,926 units.Sales of vehicles with engine displacements below 660cc also decreased by 22.9% to 117,912 units.


Sales of new vehicles

  Jan. 2024 Jan. 2023 Y-o-Y
Non-mini vehicles 216,926 229,497 -5.5%
Mini Vehicles 117,912 152,841 -22.9%
Total 334,838 382,338 -12.4%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association

Non-mini vehicles Total (Breakdown by vehicle type)

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 103,975 47.9% 121,453 52.9% -14.4%
Honda 28,883 13.3% 17,278 7.5% 67.2%
Nissan 23,839 11.0% 21,443 9.3% 11.2%
Suzuki 11,001 5.1% 10,713 4.7% 2.7%
Subaru 8,117 3.7% 7,544 3.3% 7.6%
Lexus 7,238 3.3% 6,283 2.7% 15.2%
Mazda 7,233 3.3% 12,755 5.6% -43.3%
Isuzu 4,105 1.9% 4,121 1.8% -0.4%
Mitsubishi 2,824 1.3% 4,086 1.8% -30.9%
Hino 2,547 1.2% 2,643 1.2% -3.6%
Mitsubishi Fuso 2,015 0.9% 1,964 0.9% 2.6%
Daihatsu 897 0.4% 2,937 1.3% -69.5%
UD Trucks 513 0.2% 678 0.3% -24.3%
Others 13,739 6.3% 15,599 6.8% -11.9%
Total 216,926 100.0% 229,497 100.0% -5.5%

Source: Japan Automobile Dealers Association

Mini Vehicles

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Suzuki 45,709 38.8% 45,054 29.50% 1.5%
Honda 24,520 20.8% 27,742 18.20% -11.6%
Daihatsu 19,346 16.4% 51,219 33.50% -62.2%
Nissan 17,202 14.6% 17,790 11.60% -3.3%
Mitsubishi 6,130 5.2% 4,019 2.60% 52.5%
Mazda 3,244 2.8% 3,064 2.00% 5.9%
Toyota 1,208 1.0% 2,473 1.60% -51.2%
Subaru 524 0.4% 1,469 1.00% -64.3%
Others 29 0.0% 11 0.00% 163.6%
Total 117,912 100.0% 152,841 100.00% -22.9%

Source: Japan Mini Vehicles Association



Breakdown of Non-mini vehicles by vehicle type : Cars Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 92,706 48.0% 106,967 52.9% -13.3%
Honda 28,883 15.0% 17,278 8.5% 67.2%
Nissan 20,936 10.8% 18,625 9.2% 12.4%
Suzuki 11,001 5.7% 10,713 5.3% 2.7%
Subaru 8,117 4.2% 7,544 3.7% 7.6%
Lexus 7,238 3.7% 6,283 3.1% 15.2%
Mazda 6,943 3.6% 12,374 6.1% -43.9%
Mitsubishi 2,822 1.5% 4,086 2.0% -30.9%
Daihatsu 873 0.5% 2,909 1.4% -70.0%
Others 13,643 7.1% 15,476 7.7% -11.8%
Total 193,162 100.0% 202,255 100.0% -4.5%


Breakdown of Non-mini vehicles by vehicle type : Standard cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 65,385 48.1% 65,098 50.4% 0.4%
Honda 18,700 13.8% 7,649 5.9% 144.5%
Nissan 14,799 10.9% 12,537 9.7% 18.0%
Subaru 8,004 5.9% 7,307 5.7% 9.5%
Lexus 7,238 5.3% 6,283 4.9% 15.2%
Mazda 5,324 3.9% 10,370 8.0% -48.7%
Mitsubishi 2,405 1.8% 3,609 2.8% -33.4%
Suzuki 936 0.7% 1,284 1.0% -27.1%
Daihatsu 7 0.0% 4 0.0% 75.0%
Others 13,168 9.7% 14,927 11.6% -11.8%
Total 135,966 100.0% 129,068 100.0% 5.3%


Breakdown of Non-mini vehicles by vehicle type : Small cars

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 27,321 47.8% 41,869 57.2% -34.7%
Honda 10,183 17.8% 9,629 13.2% 5.8%
Suzuki 10,065 17.6% 9,429 12.9% 6.7%
Nissan 6,137 10.7% 6,088 8.3% 0.8%
Mazda 1,619 2.8% 2,004 2.7% -19.2%
Daihatsu 866 1.5% 2,905 4.0% -70.2%
Mitsubishi 417 0.7% 477 0.7% -12.6%
Subaru 113 0.2% 237 0.3% -52.3%
Others 475 0.8% 549 0.8% -13.5%
Total 57,196 100.0% 73,187 100.0% -21.8%


Breakdown of Non-mini vehicles by vehicle type : Trucks Total

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 10,935 47.5% 14,296 53.5% -23.5%
Isuzu 3,966 17.2% 4,000 15.0% -0.8%
Nissan 2,857 12.4% 2,785 10.4% 2.6%
Hino 2,452 10.7% 2,578 9.7% -4.9%
Mitsubishi Fuso 1,893 8.2% 1,853 6.9% 2.2%
UD Trucks 513 2.2% 678 2.5% -24.3%
Mazda 290 1.3% 381 1.4% -23.9%
Daihatsu 24 0.1% 28 0.1% -14.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.3% 106 0.4% -28.3%
Total 23,008 100.0% 26,705 100.0% -13.8%


Breakdown of Non-mini vehicles by vehicle type : Standard Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Isuzu 3,282 36.3% 3,354 36.2% -2.1%
Hino 1,951 21.6% 1,802 19.5% 8.3%
Toyota 1,482 16.4% 1,996 21.6% -25.8%
Mitsubishi Fuso 1,395 15.4% 1,013 10.9% 37.7%
UD Trucks 510 5.6% 671 7.3% -24.0%
Nissan 317 3.5% 286 3.1% 10.8%
Mazda 36 0.4% 27 0.3% 33.3%
Mitsubishi 2 0.0% 0 0.0% -%
Others 76 0.8% 106 1.1% -28.3%
Total 9,051 100.0% 9,255 100.0% -2.2%


Breakdown of Non-mini vehicles by vehicle type : Small Trucks

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 9,453 67.7% 12,300 70.5% -23.1%
Nissan 2,540 18.2% 2,499 14.3% 1.6%
Isuzu 684 4.9% 646 3.7% 5.9%
Hino 501 3.6% 776 4.4% -35.4%
Mitsubishi Fuso 498 3.6% 840 4.8% -40.7%
Mazda 254 1.8% 354 2.0% -28.2%
Daihatsu 24 0.2% 28 0.2% -14.3%
UD Trucks 3 0.0% 7 0.0% -57.1%
Total 13,957 100.0% 17,450 100.0% -20.0%


Breakdown of Non-mini vehicles by vehicle type : Buses

Brands 2024 2023 Y-o-Y
Jan. Share Jan. Share
Toyota 334 44.2% 190 35.4% 75.8%
Isuzu 139 18.4% 121 22.5% 14.9%
Mitsubishi Fuso 122 16.1% 111 20.7% 9.9%
Hino 95 12.6% 65 12.1% 46.2%
Nissan 46 6.1% 33 6.1% 39.4%
Others 20 2.6% 17 3.2% 17.6%
Total 756 100.0% 537 100.0% 40.8%

Source: Japan Automobile Dealers Association

Japan - Top 10 best selling models

- Maker/Brand Model Jan. 2024 Jan. 2023 Y-o-Y
1 Honda N BOX 17,446 19,792 -11.9%
2 Toyota Corolla 12,484 14,463 -13.7%
3 Toyota Yaris 12,056 14,772 -18.4%
4 Suzuki Suzuki Spacia 11,970 11,592 3.3%
5 Toyota Sienta 9,810 11,038 -11.1%
6 Toyota Prius 8,550 3,214 166.0%
7 Nissan Note 8,502 9,875 -13.9%
8 Suzuki HUSTLER 8,211 7,180 14.4%
9 Honda Vezel 7,458 2,917 155.7%
10 Daihatsu Hijet 7,124 15,006 -52.5%

Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association



Registrations of new imported cars (Including Japanese makers)

Brand 2024 2023 Y-o-Y
Jan. Share Jan. Share
Mercedes-Benz 3,349 18.3% 3,697 18.4% -9.4%
Toyota 1,838 10.0% 2,094 10.4% -12.2%
VW 1,720 9.4% 1,785 8.9% -3.6%
BMW 1,537 8.4% 1,548 7.7% -0.7%
Nissan 1,315 7.2% 1,055 5.2% 24.6%
Audi 1,142 6.2% 1,969 9.8% -42.0%
BMW MINI 1,075 5.9% 999 5.0% 7.6%
Honda 1,019 5.6% 79 0.4% 1189.9%
Porsche 762 4.2% 504 2.5% 51.2%
Land Rover 627 3.4% 506 2.5% 23.9%
Volvo 560 3.1% 876 4.4% -36.1%
Renault 444 2.4% 608 3.0% -27.0%
Jeep 443 2.4% 762 3.8% -41.9%
Peugeot 303 1.7% 786 3.9% -61.5%
Mazda 265 1.4% 988 4.9% -73.2%
Fiat 254 1.4% 329 1.6% -22.8%
BYD 217 1.2% 37 0.2% 486.5%
Citroen 148 0.8% 355 1.8% -58.3%
Suzuki 112 0.6% 108 0.5% 3.7%
Maserati 93 0.5% 51 0.3% 82.4%
ABARTH 83 0.5% 70 0.3% 18.6%
Alfa Romeo 75 0.4% 118 0.6% -36.4%
Jaguar 74 0.4% 94 0.5% -21.3%
Ferrari 74 0.4% 90 0.4% -17.8%
Hyundai 71 0.4% 32 0.2% 121.9%
Lamborghini 45 0.2% 31 0.2% 45.2%
Volvo Truck 34 0.2% 10 0.0% 240.0%
DS 33 0.2% 26 0.1% 26.9%
Rolls Royce 33 0.2% 18 0.1% 83.3%
BMW Alpina 31 0.2% 5 0.0% 520.0%
Cadillac 30 0.2% 51 0.3% -41.2%
Chevrolet 29 0.2% 54 0.3% -46.3%
Aston Martin 29 0.2% 30 0.1% -3.3%
Scania 29 0.2% 18 0.1% 61.1%
Lotus 27 0.1% 5 0.0% 440.0%
Daihatsu 24 0.1% 28 0.1% -14.3%
Bentley 19 0.1% 33 0.2% -42.4%
McLaren 15 0.1% 18 0.1% -16.7%
Others 341 1.9% 232 1.2% 47.0%
Total 18,319 100.0% 20,099 100.0% -8.9%

Source: Japan Automobile Importers Association (JAIA)

More detailed statistics for Japan

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