Japanese vehicle sales targets in China revised downward for 2012

Despite forecasts of 650,000 fewer units, capacity will increase 80% by 2017

2012/12/19

Summary

Monthly sales of passenger cars Monthly sales of passenger cars  In November 2012, the China Association of Automotive Manufacturers (CAAM) revised its 2012 forecast for vehicle production and sales downward by 1 million units from about 20 million units (including about 16.1 million passenger cars), which it had announced at the beginning of 2012, to about 19 million units. China Automobile Trading Co., Ltd., the largest state-run imported car dealer, announced that it had also revised down the 2012 forecast for imported car sales from the original of more than 1 million units to about 970,000 units (further down by 10% year-on-year in 2013).

 This is because the sales of Japanese cars fell substantially during the high season from September to October (There is a Chinese phrase "Gold September and Sliver October") due to the slumping consumption caused by the slowdown of the economy and the effect of anti-Japan demonstrations over the territorial issue between Japan and China.


 According to the press releases by each OEM announced by November 2012 and the original survey by MarkLines, amid the continuing adverse effect of anti-Japan demonstrations, eight Japanese OEMs including Toyota, Nissan, and Honda revised their 2012 sales target downward by 650,000 units. Yet, they have not changed their medium-term plan in which they will boost production capacity in China from the current level of around 4.2 million units a year to about 6 million units in 2015, and to a further 7.4 million units in 2017.


 In the meantime, leveraging the rapid fall of Japanese car sales, Chinese cars (including some models based on foreign models under a Chinese brand) and European models have been increasing sales substantially.
 When we look at the change of the monthly sales share in 2012 by major brands, the average share of Japanese cars dropped sharply from 19.5% between January and August to 10.3% between September and October, when anti-Japan demonstrations occurred (Appendix Table 3: Monthly sales share of passenger cars in 2011/2012 on a factory shipment/wholesale basis).
 This 9.2 percentage points decline by Japanese cars in September-October are replaced by the 3.4 percentage points of Chinese cars, which is the largest, followed by the 2.6 percentage points of European models, and 1.6 percentage points each from Korean cars and US models.


 According to the survey conducted for people involved in the automotive industry in October and November 2012 by Gasgoo, a China-based automotive research firm, many think that the improvement of Japan-China relations is an important factor for the recovery of demand for Japanese cars in China. If Japan-China relations do not worsen but improve, the adverse effect on Japanese car sales will remain as it is until March 2013 and sales are expected to improve thereafter.
 According to the preliminary report on vehicle sales in China in November 2012, Toyota sold 63,800 units (down 22.1% year-on-year), Nissan 79,500 units (down 29.8%), Honda 41,200 units (down 29.2%), and Mazda 12,200 (down 29.7%); the rate of decline was shrunk compared to that in September and October.


 The following summarizes the recent sales of Japanese cars in China, business plans in China by eight Japanese OEMs and the future sales of Japanese cars based on the survey in China. In addition, for reference, we also provide information on the latest business plans in China by the competitors of Japanese cars - VW, GM, and Hyundai/Kia and sales rankings of passenger cars in China by model between January and August, and September and October, 2012.


(Note) In the data of this report, Japanese cars, US cars, European cars, and Korean cars are models marketed in China as foreign brands, and original brands of joint ventures in China (for example: Dongfeng Nissan Passenger Vehicle's Venucia brand). However, foreign models marketed under Chinese brand (for example: the Xenia under FAW brand) are classified as Chinese models.

 

Related Reports:  Japanese OEMs lower FY2012 outlook due to sluggish sales in China
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Sales of Japanese cars in China: Due to the worsening Japan-China relations, sales fell substantially for two consecutive months from September 2012

Monthly sales of Japanese passenger cars: Sales fell rapidly by 39% and 58% in September and October, respectively

Monthly sales of Chinese and foreign passenger cars (Jan. 2011-Oct. 2012)

 Concerning the 2012 passenger car sales in China (factory shipment/wholesale basis), the accumulated sales until October are 12.57 million units, up 6.7% year-on-year, but is below the forecast (9.7% growth for the full business year) at the beginning of the year. The main factor is sales in September and October remaining the same as those in September and October last year because of slumping consumption due to the slowdown of the economy and the effect of anti-Japan demonstrations over the territorial issue between Japan and China.


 When we look at the breakdown of the slumping sales of Japanese cars, the sales of six Japanese OEMs were all substantially down compared with the same months last year: Toyota (down by 38.4% in September and 72.6% in October), Nissan (down by 43.5% and 58.1%), Honda (down by 38.5% and 51.5%), Suzuki (down by 40.6% and 20.4%), Mazda (down by 22.1% and 51.6%), and Mitsubishi (down by 53.3% and 74.0%). (For further details, please refer to the following table "Table 2: Year-to-year change of the 2012 passenger car sales (by foreign OEM)")

 

European, US, and Korean OEMs increase substantially their shares in September and October, 2012

Monthly sales of passenger cars by foreign OEM (Jan. 2011-Oct. 2012)


 In the meantime, decreased sales of Japanese cars were replaced by other OEMs, especially by Chinese and European cars. When we compare the average monthly sales share by each OEM before (in the January-August period of 2012) and after (in September and October) the anti-Japan demonstrations, the share of Chinese cars grew most by 3.4 percentage points from 38.8% to 42.2%. The share of European cars increased by 2.6 percentage points from 21.6% to 24.2% and that of US and Korean cars each grew by 1.6 percentage points to increase their shares.


 Among them, VW models, which are European models, registered a record sales share in China at 19.7% in October 2012 since January 2011. (For further details, please refer to the following table "Appendix Table 3: Monthly sales share of passenger cars in 2011/2012")


 As compared to Japanese cars, European models including VW, US models including GM, and Korean models including Hyundai all increased their sales volume of passenger cars in China year-on-year in each month of 2012 except January. Sales volume of Chinese cars grew except in January and March (The Chinese New Year (Lunar New Year) was February 2011 and January 2012).

 Among them, European cars registered a high growth ranging from 20% to 47% except in September 2012 (up 13.6%) and June (up 19.7%). In October, when sales of Japanese cars declined substantially, the sales volume of European, US, and Korean cars grew significantly by 32.9%, 23.9%, and 25.6%, respectively. Sales of Chinese cars registered a record growth of 16% in October, which is the largest growth in 2012. (For further details, please refer to the following table "Table 2: Year-to-year change of sales volume of passenger cars (by foreign OEM) in 2012")



Sales ranking of passenger cars by model: In September and October, sales of Japanese cars fell substantially while sales of models such as Hyundai Elantra and Ford Focus grew


▽Sales rankings of passenger cars in China: change in highly-ranked models
Sales rankings of passenger cars in China


 As for the sales rankings of passenger cars by model, when we compare the ranking in January-August, 2012 (before the anti-Japan demonstrations) and in September-October, 2012 (after the anti-Japan demonstrations), popular Japanese cars such as Corolla/New Corolla, Qashqai, New Tiida 2box, and CR-V lost many places.

 To be specific, Toyota Corolla/New Corolla fell from 3rd to 23rd, New Camry from 22nd to 46th. Honda CR-V fell from 17th to 41st. Nissan New Tiida 2box from 18th to 53rd. New Sunny/Sunny from 19th to 67th. The Qashqai lose many places, from 30th to 86th.

 In the meantime, following the top two Chinese models, "Wuling series" and "Changan series" microvan, Hyundai's Elantra series climbed from 4th to 3rd while Ford Focus from 10th to 4th and VW's locally-developed sedan, the Lavida, from 12th to 6th.


 For further details on the sales ranking of passenger cars in the January-August period of 2012 and in September-October of 2012, please refer to the following table "Table 4: Sales volume of passenger cars in China: rankings by model".

 



Eight Japanese OEMs: Revise yearly sales plan for 2012 downward by 650,000 units while boost production capacity by 3.2 million in 2017 to 7.4 million units

 According to each OEM's press releases by November 2012 and MarkLines' original survey, eight Japanese OEMs revised their sales target for this fiscal year downward by about 650,000 units.

 When we summarize the latest sales/production plans that were reported by the media after the worsening of the territorial issue between Japan and China and that were announced by each OEM at the 2012 Guangzhou Motor Show held in November 2012, we found that the eight Japanese OEMs aim to recover their business in China in the future, maintaining their plan to boost production capacity from the current 4.2 million units by about 3.2 million units in the medium run to 7.4 million units.

 

Eight Japanese OEMs: Latest vehicle sales plan/production capacity/business activities in China

ItemSales target
(fiscal year ending in December. Those marked with * are fiscal year ending in March. In 1,000s of units)
Production capacity
(in 1,000s of units)
2012
Before revision → after revision
2015November 2012 →
after expansion (target year)
ToyotaTotal Over 1,038 →
800-900
Revised upward from 1,500 to about 1,800
(15% of Toyota's global sales)
(Note) Announced by Toyota senior managing officer and Toyota (China) vice president, Hiroji Onishi, at the 2012 Guangzhou Motor Show, and by Toyota Executive Vice President, Atsushi Niimi, at an international auto conference held in Chengdu in September 2012.
Over 960
→ over 1,260 (2015)
→ over 1,610 (future)
Business
activities
Maintain the prescribed medium/long-term strategy and target in China. Plan to increase the number of Toyota customers and users in China from the current 5.4 million by 5 million in the next five years and by another 5 million in three more years.
 Operation of a test course in Changshu development center, Jiangsu province, will begin in 2013. Aim to increase the percentage of eco cars to more than 20% in Toyota's total sales in China in the medium run.
 To introduce 20 new models during the three years until 2015 (including one hatchback by 20 GAC Toyota, one sedan by FAW Toyota, and each OEM's original models in 2013. Plan to start marketing of an HV model with a locally-developed HV system in 2015). Changshu CVT plant will start operations in 2014.
 (Note) The source of the above information is Toyota's (China) latest press releases and interviews of Toyota executives at the 2012 Guangzhou Motor Show held in November 2012.
NissanTotal 1,350 → 1,175
(down 5.8% year-on-year)
(*Note) passenger cars and LCVs including imported cars
Over 2,300 (maintain the prescribed plan)
Breakdown: a total of over 2,000 passenger cars and LCVs including imported cars, 300 medium/heavy commercial vehicles
1,200 → over 2,055
(Note) passenger cars and LCVs including imported cars
Business
activities
 To start importing and selling the New Infiniti JX (7-seat SUV) in November 2012. To begin producing the Infiniti models at the Xiangfan plant in Hubei province by 2014.
 Dongfeng Nissan aims to be among the top three OEMs in terms of market share in China in 2015. To build a production capacity of more than 1.5 million units in 2015 (total of five plants in four areas).
HondaTotal 750 → 620 About 1,300 (double from 2011)
(Note) announced by Honda Chief Operating Officer for Regional Operations (China), Seiji Kuraishi, at a press conference in April 2012.
870 →over 1,010 (-2015)
→ 1,500 (future)
Business
activities
 Upon the selling season of Chinese New Year in February 2013, aim to recover sales.
 To boost sales of HVs. To introduce more than 10 models between the second half of 2012 and 2015, including two models designed exclusively for China and new models, including refreshed models. To start importing and selling the Insight/Fit HV in November 2012. To add the CR-Z and other models in the future.
 To discontinue development of low-end models. There are no plans to introduce low-end models such as the Brio in markets other than Southeast Asia.
 To invest USD880 million in the expansion of the plants in Guangzhou and Wuhan in the next few years as originally planned (announced by Executive Vice President, Tetsuo Iwamura in November 2012).
ItemSales target
(fiscal year ending in December. Those marked with * are fiscal year ending in March. (In 1,000s of units)
Production capacity
(in 1,000s of units)
2012
Before revision → after revision
2015November 2012 →
after expansion (target year)
MazdaTotal *255→*170 400 280→520
Business
activities
 In December 2012, Mazda will make the Nanjing plant independent of Ford to shift it to a new joint venture that is equally-owned with Changan Automobile - (tentative name: Nanjing Changan Mazda Motor Co., Ltd.).
 To start operations of a development center in Nanjing in 2013. To develop a model under a joint venture company's brand in China.
SuzukiTotal *328 →*261 500 (medium-term business plan) 450→ over 810
Business
activities
 In order to achieve sales target of 500,000 units a year, to focus on the expansion of production including engines and on the preparation of sales structure, and the development of new-energy vehicles for the time being.
 To enhance a lineup of A/B segment models. To introduce eco cars by 2015.
 The Chongqing (second) new plant was originally scheduled to start operations in 2013, but because of the delay of land leveling, the start of its operations is expected to be postponed until 2014. To prepare production capacity of 250,000 units a year in 2015. Also currently expanding an existing engine plant in Chongqing.
 Changan Suzuki will produce and market the S-Cross midsize SUV starting at the end of 2013. To introduce Kizashi/Vitara in the new plant.
MitsubishiTotal *73→*42
(only Mitsubishi models excluding models under a joint venture's own brand)
(Note) revised downward by 20,000 to 27,500 units for the second half of the fiscal year ending in March 2013
 The short/medium-term target announced in March 2011, including joint ventures' own brand such as Soueast/Changfeng, is 300,000 units, which then will be increased to 500,000. 400→600(-2017)
(Note) including models under joint ventures' own brand such as Soueast/ Changfeng
Business
activities
 To shift import and sales to local production. To increase its market share by introducing global strategic cars. To make GAC Mitsubishi's plant in Hunan into the largest plant of the Mitsubishi Group within three years and into the largest SUV plant in China within five years.
IsuzuTotal *27→*21
(only LCVs)
300 (in 2015 or later)
Breakdown: 100 LCVs including pickups, 200 of 10 ton-class trucks
n.a.→300
(LCVs including pickups/
10 ton-class trucks)
Business
activities
 Currently, produce and sell light/medium-duty trucks (payload: up to 6 tons) and LCVs (such as pickups). Isuzu will jointly develop a heavy-duty truck with its partner in the future in order to expand business.
 To establish a joint venture company for pickups with Jiangling Motors by March 2013, which is scheduled to start operations in 2014.
SubaruTotal *62→*40.3 180 0
Business
activities
 Currently considering and negotiating on a joint production
Total
(above Japanese OEMs)
Downward revision of 653.7 Over 5,080 →
7,280 or more (in 2015 and later)
Over 4,160 →
over 6,055 (in 2015 or later) →
over 7,395 (in 2017 or later)

Sources: Each OEM's announcement, press releases, interviews by MarkLines, and media reports.

 



(Reference)Three major foreign OEMs - VW, GM and Hyundai to boost production capacity by more...

 When we summarize each OEM's press releases until November 2012 and MarkLines' original survey, we set the 2015 sales target in China by major European, US, and Korean competitors of Japanese carmakers, VW/GM/Hyundai, to be 9.4 million units. The figure is up by more than 50% from about 6.2 million units in 2012 (2.48 million by VW, 2.92 million by GM, and 800,000 by Hyundai).

 To achieve this target, these OEMs are planning to enhance production capacity from the current 6 million units to 10.2 million units a year, up about 70%, by 2018.


 Among them, VW will upgrade and expand its existing plants and will also build new plants in Yizheng/Ningbo (East China), Foshan (South China), and Xinjiang Uygur Autonomous Region (West China). In addition to reinforce its existing foundations, it will enhance its business in western part of China and will also expand into the South China, where Japanese-affiliated companies have a firm base, in order to increase sales across China, boosting production capacity from the existing 2.4 million units a year to 4 million units, up 70%, in 2018.

 In addition to the expansion of its existing plants, GM will build its production capacity of 300,000 vehicles in Wuhan, where Nissan and Honda have a firm base, in 2014. Also, in order to focus on the expansion into the West-China region, it will start the construction of a branch factory of SAIC-GM-Wuling, which is a microvan joint venture, in Chongqing in 2013 with a plan to prepare a production capacity of 400,000 small cars (microvans and compact passenger cars under Baojun, of joint venture brand) in 2015. It will establish production facilities in eastern, western, southern, and northern China.

 In order to achieve the 2015 production target of 1.4 million units, Hyundai will enhance production including the construction of its fourth new passenger car plant, with Beijing a likely candidate location. It plans to boost production capacity for passenger cars from the current 900,000 units a year to 1.4 million units in 2015.

VW/GM/Hyundai: Vehicle sales plan/production capacity/business activities in China

ItemSales target
(fiscal year ending in December, in 1,000 units)
Production capacity
(in 1,000s of units)
2012
Before revision →after revision
2015November 2012 →
after expansion (target year)
VWTotal 2,480 (local production) 2013: 2,805 (local production), 2015: over 3,000 Over 2,380 →
4,000 (2018)
Business
activities
 To invest an addition 14 billion Euros in its business in China in 2012-2016. To enhance business in southern/western area. To build new plants in Foshan and Yizheng, Jiangsu province/ Ningbo /Xinjiang.
 To focus on the sports car market. To increase the number of dealers in China from 1,590 at the end of 2011 to about 3,000 in 2015.
 To prepare a lineup of 76 models including imported cars and models made locally in 2015. Also to focus on new-energy vehicles. To produce electric cars locally by 2014.
 Following the prolongation of an alliance with SAIC Motor, VW announced, in November 2012, that it would prolong the period of the alliance with FAW from 2016 to 2041.
GMTotal 2,747→ over 2,927
(excluding imported cars)
5,000 Over 2,715 →
over 4,845 (2015-)
Business
activities
 To start importing and selling the Cadillac XTS in 2013. Announced the establishment of a new development center exclusive for new-energy vehicles in Shanghai.
 To promote electrification of vehicles and to cultivate new segments. Concerning the introduction of new models, to focus on energy-saving/eco models.
 To enhance marketing in uncultivated fields including SUVs/high-end Cadillac, Baojun midsize passenger cars/light commercial vehicles.
 To jointly enter the light commercial vehicle market with FAW.
 To start the construction of a branch factory of SAIC-GM-Wuling Automobile in Chongqing in 2013. To complete the first-stage construction in 2015 in order to prepare production capacity of 400,000 microvans/Baojun passenger cars and 400,000 engines a year.
HyundaiTotal 800→ over 800 Over 1,400 (2015) Less than 900
→ 1,400 (2015)
Business
activities
 Beijing Hyundai Motor, a joint venture with BAIC Motor, aims to build production capacity of more than 1.4 million units in 2015 and to sell an accumulated total of 10 million passenger cars in 2017.
Total 6,027 → over 6,200 Over 9,400 (-2015) 5,990 →
over 10,240 (-2018)

Sources: Each OEM's announcement, press releases, interviews by MarkLines, and media reports.

 



Future Japanese car sales in China: According to surveys, Japanese car sales will recover by March 2013 if Japan-China relations do not worsen further

 According to the survey (survey 1 below) for people involved in the automotive industry in China, which China-based automotive research firm, Gasgoo, a Chinese research company, conducted in October (5th to 14th) 2012, when massive anti-Japan demonstrations erupted across China, more than 50% think that the adverse effect on Japanese car sales will be eliminated within six months (29%) to within one year (28%).

 In the meantime, nearly half (48%) of those surveyed think that the recovery of Japanese car sales in China depend on political factors including "Japan-China relations and the act of Japanese OEMs themselves in the future". 19% think that it will take three years for Japanese car sales to recover while 13% have an extreme view in which "it is basically impossible to recover".


 According to a similar survey (survey 2 below), which Gasgoo conducted one month after the first survey (between November 19th to 25th) after massive anti-Japan demonstrations calmed down, half of those surveyed (50%) think that the slumping Japanese car sales bottomed out. About 60% (29% + 28% = 57%) think the recovery of Japanese car sales will begin soon: in December 2012 (29%) and in the first quarter of 2013 (28%).

 

Survey 1. "(After worsening of Japan-China relations/anti-Japan demonstrations) Japanese cars in China in the future?"

--Survey implementing agency: Gasgoo
--Survey period: October 5 to 14, 2012
--Those surveyed: 2,019 people involved in the automotive industry in China

 ▽Q1. What is the biggest impact of these anti-Japan demonstrations on Japanese cars?
Answers Percentage
A1-1. Substantial decline of Japanese car sales in the short run 32%
A1-2. Japanese OEMs miss a good opportunity to expand their share of the market in China. As a result, the gap widens between Japanese OEMs and other competitors. 21%
A1-3. Partners that support Japanese cars in China will decrease in a variety of fields (business partners/government officials and divisions) 13%
A1-4. The potential customers (market) for Japanese cars will diminish and Japanese cars will lose market competitiveness. 31%
A1-5. Other 3%
 ▽Q2. How long will the adverse effect of these anti-Japan demonstrations on Japanese car sales last?
Answers Percentage
A2-1. Within 6 months 29%
A2-2. Within 1 year 28%
A2-3. Within 3 years 9%
A2-4. 3 years or longer 19%
A2-5. Don't know 15%
 ▽Q3. How should Japanese OEMs get out of this difficulty in the future?
Answers Percentage
A3-1. Work on the Japanese government to improve the policy toward China 25%
A3-2. Act in order to promote friendly cooperative relations in the private sector between Japan and China 23%
A3-3. To focus on advertising in order to improve the image of Japan's responsibility in China 19%
A3-4. To further focus on sales promotion 13%
A3-5. To further introduce new models 13%
A3-6. Don't know 7%
 ▽Q4. What do you think of the market and opportunities of Japanese cars in China in the future?
Answers Percentage
A4-1. To be determined by Japan-China relations and the act of Japanese OEMs themselves 48%
A4-2. There will be a market and opportunities, but it will take a long time to recover 19%
A4-3. There will be a market and opportunities and it will take up to three years to recover 15%
A4-4. It is basically impossible to recover 13%
A4-5. Don't know 5%

 

Survey 2. "(After worsening of Japan-China relations and anti-Japan demonstrations) Japanese cars in China in the future?"

-- Survey implementing agency: Gasgoo
-- Survey period: November 19 to 25, 2012
-- Those surveyed: people involved in the automotive industry in China (numbers not made public)

 ▽Q1. Have these anti-Japan demonstrations calmed down?
Answers Percentage
A1-1. Yes 50%
A1-2. No 37%
A1-3. Don't know 13%
 ▽Q2. When will sales of Japanese cars begin to recover?
Answers Percentage
A2-1. Already 6%
A2-2. November 2012 1%
A2-3. December 2012 29%
A2-4. 1Q 2013 28%
A2-5. Don't know 36%
 ▽Q3. Which Japanese OEM will begin to recover first?
Answers Percentage
A3-1. Toyota 27%
A3-2. Honda 16%
A3-3. Nissan (Japanese OEM (in which Renault holds a stake)) 42%
A3-4. Mazda 5%
A3-5. Suzuki 4%
A3-6. Mitsubishi 6%
 ▽Q4. How will the recovery go?
Answers Percentage
A4-1. Sales will continuously recover up to the sales share at the beginning of 2012 9%
A4-2. Sales will continuously recover, but far behind the high level of 2012 17%
A4-3. The degree of recovery and when continuous recovery will begin depend on Japan-China relations 64%
A4-4. Don't know 10%


Table 1: Monthly sales volume of passenger cars by Chinese/foreign brand (January 2011 to October...

2011Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.Oct.Nov.Dec.
Japanese cars 272,232 172,391 268,867 193,040 156,090 210,525 237,723 232,636 272,969 245,326 268,451 296,582
Nissan 77,329 45,336 74,142 57,469 58,805 72,515 71,697 65,957 81,414 73,275 75,027 79,227
Toyota 73,639 45,658 74,455 47,776 20,223 54,440 78,150 81,409 81,478 76,760 82,879 86,596
Honda 67,871 43,091 61,222 45,160 27,934 36,175 52,629 51,164 59,895 54,230 60,995 81,645
Suzuki 31,013 25,042 30,179 24,461 23,762 23,774 19,566 19,056 28,304 20,718 24,948 26,312
Mazda 18,839 10,790 25,623 14,616 22,085 20,780 13,036 12,226 17,985 16,525 21,094 18,004
Mitsubishi 3,357 2,370 3,173 3,211 3,210 2,779 2,525 2,776 3,868 3,747 3,472 4,715
European cars 273,804 161,184 228,080 231,154 221,259 235,548 213,885 234,798 266,128 248,488 254,455 270,478
VW 214,033 122,288 175,716 181,837 171,917 187,179 169,206 188,161 208,163 194,521 194,698 192,996
US cars 169,146 102,374 138,841 124,282 125,614 135,914 115,140 125,986 148,074 139,483 152,216 121,615
GM 137,235 83,298 105,728 98,054 97,574 107,033 96,837 105,673 119,950 113,159 122,648 90,508
Korean cars 111,177 75,311 91,527 96,265 93,044 86,007 84,316 98,044 116,763 100,023 110,840 109,001
Hyundai 72,319 50,717 59,528 63,889 61,884 55,136 52,016 63,036 73,255 59,015 65,080 63,925
Chinese cars 702,606 455,982 620,315 497,579 446,855 441,216 360,778 403,706 515,550 485,766 556,053 567,521
Total (China) 1,528,965 967,242 1,347,569 1,142,320 1,042,862 1,121,964 1,011,842 1,095,170 1,319,502 1,220,779 1,343,668 1,368,891
2012Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.Oct.
Japanese cars 201,614 232,148 282,302 250,787 248,158 268,657 227,506 233,387 165,784 103,552
Nissan 67,895 72,090 86,524 75,908 76,323 87,827 71,713 66,555 46,037 30,677
Toyota 50,410 71,593 80,499 66,947 76,949 72,524 73,700 69,519 50,153 21,057
Honda 41,133 45,749 68,491 64,714 54,251 66,747 55,300 59,134 36,856 26,290
Suzuki 25,857 25,487 24,643 22,302 23,033 23,270 11,834 18,513 16,809 16,500
Mazda 13,915 14,889 18,805 18,023 14,367 15,017 13,200 15,492 14,019 8,004
Mitsubishi 2,352 2,212 3,163 2,787 3,102 3,082 1,622 4,098 1,807 976
European cars 232,318 236,963 276,862 279,292 284,386 281,904 261,427 291,867 302,378 330,301
VW 183,126 188,555 216,458 222,497 220,777 223,405 209,628 228,107 230,305 256,353
US cars 155,149 136,396 147,542 139,564 150,564 156,946 133,419 155,937 177,298 172,883
GM 136,794 115,304 120,168 105,453 116,017 120,065 106,951 122,912 134,680 129,327
Korean cars 97,994 94,783 101,997 105,010 100,403 93,709 97,113 110,768 127,704 125,603
Hyundai 61,988 59,080 64,189 67,002 62,385 58,156 64,002 75,158 84,188 80,598
Chinese cars 471,818 510,371 587,771 499,129 496,251 480,596 398,408 424,838 540,115 563,561
Total (China) 1,160,590 1,213,123 1,399,966 1,276,038 1,281,907 1,284,175 1,120,206 1,218,884 1,316,079 1,298,931


Table 2: Year-to-year change of sales volume of passenger cars (by foreign OEM) in 2012

2012Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.Oct.
Japanese cars -25.9% 34.7% 5.0% 29.9% 59.0% 27.6% -4.3% 0.3% -39.3% -57.8%
Nissan -12.2% 59.0% 16.7% 32.1% 29.8% 21.1% 0.0% 0.9% -43.5% -58.1%
Toyota -31.5% 56.8% 8.1% 40.1% 280.5% 33.2% -5.7% -14.6% -38.4% -72.6%
Honda -39.4% 6.2% 11.9% 43.3% 94.2% 84.5% 5.1% 15.6% -38.5% -51.5%
Suzuki -16.6% 1.8% -18.3% -8.8% -3.1% -2.1% -39.5% -2.8% -40.6% -20.4%
Mazda -26.1% 38.0% -26.6% 23.3% -34.9% -27.7% 1.3% 26.7% -22.1% -51.6%
Mitsubishi -29.9% -6.7% -0.3% -13.2% -3.4% 10.9% -35.8% 47.6% -53.3% -74.0%
European cars -15.2% 47.0% 21.4% 20.8% 28.5% 19.7% 22.2% 24.3% 13.6% 32.9%
VW -14.4% 54.2% 23.2% 22.4% 28.4% 19.4% 23.9% 21.2% 10.6% 31.8%
US cars -8.3% 33.2% 6.3% 12.3% 19.9% 15.5% 15.9% 23.8% 19.7% 23.9%
GM -0.3% 38.4% 13.7% 7.5% 18.9% 12.2% 10.4% 16.3% 12.3% 14.3%
Korean cars -11.9% 25.9% 11.4% 9.1% 7.9% 9.0% 15.2% 13.0% 9.4% 25.6%
Hyundai -14.3% 16.5% 7.8% 4.9% 0.8% 5.5% 23.0% 19.2% 14.9% 36.6%
Chinese cars -32.8% 11.9% -5.2% 0.3% 11.1% 8.9% 10.4% 5.2% 4.8% 16.0%
Total
(China)
-24.1% 25.4% 3.9% 11.7% 22.9% 14.5% 10.7% 11.3% -0.3% 6.4%

 



Table 3: Monthly sales share of passenger cars in 2011/2012 (factory shipment/wholesale basis)

2011Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.Oct.Nov.Dec.
Japanese cars 17.8% 17.8% 20.0% 16.9% 15.0% 19.0% 23.5% 21.2% 20.7% 20.1% 20.0% 21.7%
Nissan 5.1% 4.7% 5.5% 5.0% 5.6% 6.5% 7.1% 6.0% 6.2% 6.0% 5.6% 5.8%
Toyota 4.8% 4.7% 5.5% 4.2% 1.9% 4.9% 7.7% 7.4% 6.2% 6.3% 6.2% 6.3%
Honda 4.4% 4.5% 4.5% 4.0% 2.7% 3.3% 5.2% 4.7% 4.5% 4.4% 4.5% 6.0%
Suzuki 2.0% 2.6% 2.2% 2.1% 2.3% 2.1% 1.9% 1.7% 2.1% 1.7% 1.9% 1.9%
Mazda 1.2% 1.1% 1.9% 1.3% 2.1% 1.9% 1.3% 1.1% 1.4% 1.4% 1.6% 1.3%
Mitsubishi 0.2% 0.2% 0.2% 0.3% 0.3% 0.3% 0.2% 0.3% 0.3% 0.3% 0.3% 0.3%
European cars 17.9% 16.7% 16.9% 20.2% 21.2% 21.2% 21.1% 21.4% 20.2% 20.4% 18.9% 19.8%
VW 14.0% 12.6% 13.0% 15.9% 16.5% 16.9% 16.7% 17.2% 15.8% 15.9% 14.5% 14.1%
US cars 11.1% 10.6% 10.3% 10.9% 12.0% 12.3% 11.4% 11.5% 11.2% 11.4% 11.3% 8.9%
GM 9.0% 8.6% 7.8% 8.6% 9.4% 9.6% 9.6% 9.6% 9.1% 9.3% 9.1% 6.6%
Korean cars 7.3% 7.8% 6.8% 8.4% 8.9% 7.8% 8.3% 9.0% 8.8% 8.2% 8.2% 8.0%
Hyundai 4.7% 5.2% 4.4% 5.6% 5.9% 5.0% 5.1% 5.8% 5.6% 4.8% 4.8% 4.7%
Chinese cars 46.0% 47.1% 46.0% 43.6% 42.8% 39.8% 35.7% 36.9% 39.1% 39.8% 41.4% 41.5%
2012Jan.Feb.Mar.Apr.MayJun.Jul.Aug.Sep.Oct.Average
in
Jan.-Aug.
Average
in
Sep.-Oct.
Japanese cars 17.4% 19.1% 20.2% 19.7% 19.4% 20.9% 20.3% 19.1% 12.6% 8.0% 19.5% 10.3%
Nissan 5.9% 5.9% 6.2% 5.9% 6.0% 6.8% 6.4% 5.5% 3.5% 2.4% 6.1% 2.9%
Toyota 4.3% 5.9% 5.8% 5.2% 6.0% 5.6% 6.6% 5.7% 3.8% 1.6% 5.6% 2.7%
Honda 3.5% 3.8% 4.9% 5.1% 4.2% 5.2% 4.9% 4.9% 2.8% 2.0% 4.6% 2.4%
Suzuki 2.2% 2.1% 1.8% 1.7% 1.8% 1.8% 1.1% 1.5% 1.3% 1.3% 1.8% 1.3%
Mazda 1.2% 1.2% 1.3% 1.4% 1.1% 1.2% 1.2% 1.3% 1.1% 0.6% 1.2% 0.8%
Mitsubishi 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.3% 0.1% 0.1% 0.2% 0.1%
European cars 20.0% 19.5% 19.8% 21.9% 22.2% 22.0% 23.3% 23.9% 23.0% 25.4% 21.6% 24.2%
VW 15.8% 15.5% 15.5% 17.4% 17.2% 17.4% 18.7% 18.7% 17.5% 19.7% 17.0% 18.6%
US cars 13.4% 11.2% 10.5% 10.9% 11.7% 12.2% 11.9% 12.8% 13.5% 13.3% 11.8% 13.4%
GM 11.8% 9.5% 8.6% 8.3% 9.1% 9.3% 9.5% 10.1% 10.2% 10.0% 9.5% 10.1%
Korean cars 8.4% 7.8% 7.3% 8.2% 7.8% 7.3% 8.7% 9.1% 9.7% 9.7% 8.1% 9.7%
Hyundai 5.3% 4.9% 4.6% 5.3% 4.9% 4.5% 5.7% 6.2% 6.4% 6.2% 5.2% 6.3%
Chinese cars 40.7% 42.1% 42.0% 39.1% 38.7% 37.4% 35.6% 34.9% 41.0% 43.4% 38.8% 42.2%

 



Table 4: Sales volume of passenger cars in China: rankings by model

Higher rankingJan.-Aug. 2012 Higher rankingSep.-Oct. 2012
ModelMaker/BrandAverage monthly sales (unit) ModelMaker/BrandAverage monthly sales (unit)
1 Microvan
(Wuling series)
SAIC-GM-Wuling 100,872 1 Microvan
(Wuling series)
SAIC-GM-Wuling 103,196
2 Microvan
(Changan series)
Changan Automobile 41,667 2 Microvan
(Changan series)
Changan Automobile 39,513
3 Corolla/
New Corolla
Toyota 25,582 3 Elantra/Elantra Yuedong Hyundai 38,733
4 Elantra/Elantra Yuedong Hyundai 25,556 4 Focus Ford 33,601
5 Excelle GM 23,907 5 Hover Great Wall Motor 29,644
6 Sail/New Sail GM 23,165 6 Lavida VW 27,619
7 Hover Great Wall Motor 20,092 7 New Passat VW 23,748
8 Jetta VW 20,038 8 Sail/New Sail GM 23,584
9 Cruze GM 19,416 9 Excelle GM 23,300
10 Focus Ford 19,241 10 Sagitar VW 21,757
11 New Bora VW 18,724 11 Cruze GM 19,514
12 Lavida VW 17,465 12 Jetta VW 19,299
13 Verna Hyundai 16,874 13 New Bora VW 19,212
14 New Passat VW 16,380 14 Verna Hyundai 17,492
15 Micro van
(Dongfeng Xiaokang series)
Dongfeng Yu'an Vehicle 16,267 15 Emgrand series Geely Holding Group 16,847
16 Tiguan VW 15,572 16 Magotan VW 16,145
17 CR-V Honda 15,168 17 Tiguan VW 15,895
18 New Tiida 2box Nissan 14,950 18 K2 Kia 13,968
19 Sunny/
New Sunny
Nissan 13,885 19 New Polo VW 13,790
20 Sagitar VW 13,857 20 QQ3 Chery Automobile 13,291
21 Magotan VW 13,659 21 Micro van
(Dongfeng Xiaokang series)
Dongfeng Yu'an Vehicle 13,096
22 New Camry Toyota 13,207 22 Golf VW 12,577
23 Xiali series FAW 12,702 23 Corolla/
New Corolla
Toyota 12,541
24 Audi A6 Audi 11,716 24 Octavia Skoda 12,177
25 Emgrand EC7 Geely Holding Group 11,506 25 C4 PSA 12,067
26 Octavia Skoda 11,459 26 ix35 Hyundai 12,035
27 K2 Kia 11,060 27 Excelle GT VW 11,653
28 F3 BYD 11,027 28 Audi A6 Audi 11,273
29 Voleex C30 Great Wall Motor 10,694 29 Voleex C30 Great Wall Motor 10,638
30 Qashqai Nissan 10,435 30 Xiali series FAW 10,495
31 Excelle GT GM 10,422 31 Alsvin Changan Automobile 9,176
32 QQ3 Chery Automobile 10,417 32 Heyue JAC 8,917
33 Golf VW 10,276 33 F3 BYD 8,878
34 RAV4 Toyota 9,915 34 BMW 5 Series BMW 8,865
35 Santana B2 VW 9,301 35 Audi Q5 Audi 8,863
36 Santana Vista VW 9,255 36 Lifan 620 Lifan Motor 8,659
37 Accord Honda 9,159 37 Fulwin 2 Chery Automobile 8,499
38 City Fengfan Honda 9,140 38 Regal/
New Regal
GM 8,383
39 Livina Nissan 9,120 39 Audi A4 Audi 8,337
40 Tiggo Chery Automobile 8,934 40 Surui BYD 8,227
41 Teana/new Teana Nissan 8,767 41 CR-V Honda 8,079
42 BMW 5 Series BMW 8,709 42 Malibu GM 8,062
43 Audi A4 Audi 8,549 43 Tiggo Chery Automobile 7,938
44 C4 PSA 8,496 44 BYD S6 BYD 7,728
45 Mazda 6/
New Mazda
Mazda 8,408 45 Mazda 6/
New Mazda 6
Mazda 7,727
46 New Polo VW 8,280 46 New Camry Toyota 7,641
47 Sonata/
NF Sonata
Hyundai 8,211 47 LaCrosse/New LaCrosse GM 7,640
48 Sylphy Nissan 7,882 48 Sonata/
NF Sonata
Hyundai 7,629
49 Civic Honda 7,492 49 Sportage R Kia 7,607
50 Kia Forte Kia 7,284 50 Roewe 350 SAIC Motor 7,210
51 Audi Q5 Audi 7,178 51 Lingzhi Dongfeng Liuzhou 7,156
52 ix35 Hyundai 6,958 52 Peugeot 308 PSA 6,857
53 BYD S6 BYD 6,946 53 New Tiida 2box Nissan 6,710
54 LaCrosse/new LaCrosse GM 6,752 54 Santana B2 VW 6,611
55 Highlander Toyota 6,657 55 Mondeo Zhisheng Ford 6,407
56 Mazda 3 Mazda 6,513 56 Baojun 630 GM 6,396
57 Junjie Brilliance Automobile 6,375 57 Besturn series FAW 6,336
58 Regal/
New Regal
GM 6,374 58 New Sylphy Nissan 6,332
59 Fulwin 2 Chery Automobile 6,219 59 Kia Forte Kia 6,299
60 Benni mini Chery Automobile 6,085 60 Santana Vista VW 6,247
61 Heyue JAC 5,943 61 BYD L3 BYD 6,141
62 Besturn series FAW Car 5,869 62 Joyear Dongfeng Liuzhou 5,914
63 Reiz Toyota 5,822 63 Eado Changan Automobile 5,900
64 Fit/Jazz Honda 5,798 64 Lifan 320 Lifan Motor 5,823
65 Lingzhi Dongfeng Liuzhou 5,546 65 Wagon R+ Suzuki 5,676
66 Sportage R Kia 5,522 66 GL8/New GL8 GM 5,532
67 Lingyue V3 Fujian Motor 5,452 67 Sunny/
New Sunny
Nissan 5,517
68 BYD L3 BYD 5,441 68 Zhonghua series Brilliance Automobile 5,476
69 Wagon R+ Suzuki 5,427 69 Junjie M2 Brilliance Automobile 5,456
70 Baojun 630 GM 5,387 70 Accord Honda 5,428
71 GL8/New GL8 GM 5,287 71 CK Geely Holding Group 5,263
72 Joyear Dongfeng Liuzhou 5,269 72 Chery E5 Chery Automobile 5,152
73 Family FAW Haima Motor 5,166 73 Tucson Hyundai 5,069
74 Mondeo Zhisheng Ford 5,130 74 Skoda Superb Skoda 5,067
75 Peugeot 308 PSA 5,074 75 Refine JAC 4,960
76 Roewe 350 SAIC Motor 4,964 76 K5 Kia 4,947
77 King Kong Geely Holding Group 4,905 77 New Aveo GM 4,939
78 Lifan 620 Lifan Motor 4,898 78 Fabia Skoda 4,923
79 Elysee PSA 4,749 79 Peugeot 408 PSA 4,861
80 New Aveo GM 4,627 80 Z300 Zotye Holding Group 4,777
81 CK Geely Holding Group 4,615 81 A0 Brilliance Automobile 4,734
82 Alto Suzuki 4,583 82 Benni Chery 4,609
83 Fiesta Ford 4,448 83 Alto Suzuki 4,607
84 Refine JAC 4,445 84 Family FAW Haima Motor 4,584
85 Chery E5 Chery Automobile 4,324 85 Voleex C50 Great Wall Motor 4,557
86 Zotye 5008 Zotye Holding Group 4,309 86 Qashqai Nissan 4,553
87 Haijing Geely Holding Group 4,300 87 Highlander Toyota 4,549
88 Tucson Hyundai 4,275 88 Elysee PSA 4,526
89 K5 Kia 4,124 89 City Fengfan Honda 4,453
90 SX4 Suzuki 4,121 90 Gleegle GX7 Geely Holding Group 4,441
91 Peugeot 408 PSA 4,070 91 Weiwang 306 BAIC Motor 4,410
92 CVX/CX20 Changan Automobile 3,975 92 Fit/Jazz Honda 4,399
93 Jiabao FAW 3,966 93 Excelle XT GM 4,273
94 Fabia Skoda 3,763 94 Lifan 6430 Lifan Motor 4,185
95 Excelle XT VW 3,714 95 Sportage Kia 4,005
96 Haixing Brilliance Automobile 3,503 96 Xenia FAW 3,995
97 F0 BYD 3,484 97 V5 Fujian Motor 3,801
98 Weiwang 306 BAIC Motor 3,465 98 E-Class M-Benz 3,795
99 Skoda Superb Skoda 3,413 99 Jiabao FAW 3,791
100 Swift Suzuki 3,399 100 Tongyue JAC 3,780
101 Zhonghua series Brilliance Automobile 3,369 101 Weizhi FAW 3,708
102 Cultus Suzuki 3,215 102 King Kong Geely Holding Group 3,699
103 Touran VW 3,188 103 Civic Honda 3,698
104 Spark GM 3,117 104 BYD G6 BYD 3,694
105 Sportage Kia 3,104 105 Peugeot 207 PSA 3,690
106 CC VW 3,064 106 V3 Fujian Motor 3,669
107 MG3 SAIC Motor 3,040 107 Captiva GM 3,656
108 BYD G6 BYD 2,987 108 RAV4 Toyota 3,571
109 Xenia FAW 2,947 109 Haijing Geely Holding Group 3,562
110 Roewe 550 SAIC Motor 2,942 110 Jiangnan Zotye Holding Group 3,537
111 Alsvin Changan Automobile 2,908 111 MG3 SAIC Motor 3,535
112 Peugeot 307 PSA 2,908 112 C-Class M-Benz 3,527
113 Cerato Kia 2,907 113 CC VW 3,522
114 New Sylphy Nissan 2,896 114 New Teana Nissan 3,483
115 Crosstour Honda 2,798 115 Haixing Brilliance Automobile 3,444
116 BYD G3 BYD 2,719 116 C5 PSA 3,386
117 Fushida 2 Haima Motor 2,705 117 Vision Geely 3,385
118 Lifan 320 Lifan Motor 2,698 118 Peugeot 307 PSA 3,270
119 Benz E-Class M-Benz 2,692 119 Spark/Lechi SAIC-GM-Wuling 3,183
120 Voleex C50 Great Wall Motor 2,661 120 Zotye 5008 Zotye Holding Group 3,166

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