Two million mini vehicles sales expected in Japan in 2012

Technologies for mini vehicles to be utilized in producing small vehicles overseas



Mini & non-mini vehicles' sales in Japan

Market shares

 Mini vehicles sold 1,705,364 units in Japan in January-October 2012, accounting for 36.8% of all automobile sales. They are likely to top the 2 million units mark by the year's end for the first time after the last peak year of 2006. Mini passenger cars accounted for 34.0% of all passenger cars sold, the highest percentage ever, and are expected to soon rise above the small passenger cars that accounted for 35.2% in the same period.

 A number of factors are seen behind the recent expansion of the mini vehicle market:
(1) The manufacturers are introducing mini vehicles that compete well with non-mini, small vehicles in terms of cabin comfort, maneuverability and equipment, not to mention the affordable prices and maintenance costs, and even fuel efficiency that belongs to hybrid vehicles. Daihatsu and Suzuki both have achieved the 30.0km/liter target in JC08 mode and are now set for the 35.0km/liter mark.
(2) Japanese carmakers are strengthening their mini vehicle production to keep their plants at home busy while transferring non-mini vehicle production to overseas to minimize the effects of the yen's high appreciation (this trend is evident especially with Honda whose export figures are dropping very quickly).
(3) Honda, Daihatsu and Suzuki plan to apply their low fuel consumption and low cost production technologies, acquired through the production of mini vehicles to non-mini, small cars that they produce and sell overseas including Daihatsu products supplied to Toyota.

 Mini vehicles are currently produced by four passenger car manufacturers and sold by the all eight passenger car companies. The best-selling mini vehicle in April-August and October 2012 was Honda's N BOX, including N BOX+, launched in December 2011, and Honda's share in the mini vehicle market in Japan rose from 8.5% in the previous year to 15.5%. This is helping to activate the mini vehicle market while bringing in growingly fierce competition.

 To become more competitive, Honda is concentrating its mini vehicle production and development to the Suzuka Factory while Daihatsu is relocating its development teams to the Kyushu district where its main plant is located for producing mini vehicles.

(Note) Vehicles with an overall length of up to 3.4 meters, width of up to 1.48 meters, and height of up to 2 meters that are powered by engines with total displacement of less than 660cc are classified as "mini vehicles" under the Japanese vehicle regulations, and are eligible for preferential taxation. Because of the affordable prices and maintenance costs, mini vehicles today account for nearly one third of all automobile sales in Japan. This report collectively refers to small, midsize and large size vehicles other than the mini vehicles as non-mini vehicles.

Related reports:
Honda (1): mini vehicles and HV sales increase in Japan (posted in January 2012)
Daihatsu plans to increase mini vehicle sales 19% to 650K units in 2012 (posted in March 2012)

Two million mini vehicles expected to be sold in Japan in 2012, mini cars accounting for the highest ever mark of 34% in the car market

 Mini vehicles sold 1,705,364 units in Japan in January-October 2012, up 36.4% from the previous year (as compared to a 32.4% increase for non-mini vehicles sold in the same time span). Assuming the same sales quantities will continue in November and December as in the previous year, the mini vehicle sales will reach 1,976,000 units for the entire year 2012. The figure may top the 2 million units mark for the first time in six years since 2006 if the N-ONE launched by Honda on November 2 sells more than expected.

 In terms of passenger car sales, 1,349,327 units of mini passenger cars were sold in January-October, up 43.4% from the previous year (as compared to a 32.9% increase for small passenger cars sold in the same time span). The mini passenger cars accounted for 34% of the total passenger car sales, the highest percentage ever, allowing only a 1.2% gap (47,000 units) after the small passenger cars. The manufacturers are introducing mini vehicles that compete well with small size vehicles in terms of maneuverability, spacious cabin and comfort performance in addition to the affordable prices and maintenance costs. This may change the order of market shares between mini vehicles and small size vehicles in the near future.

Mini & non-mini vehicle sales in Japan

2006 2007 2008 2009 2010 2011 Jan.-Oct.
Mini 2,023,520 1,919,752 1,869,791 1,688,097 1,726,322 1,521,100 1,250,532 1,705,364
Non-mini 3,715,887 3,433,829 3,212,342 2,921,085 3,229,716 2,689,074 2,214,878 2,931,871
Total 5,739,407 5,353,581 5,082,133 4,609,182 4,956,038 4,210,174 3,465,410 4,637,235
Market shares
Mini 35.3% 35.9% 36.8% 36.6% 34.8% 36.1% 36.1% 36.8%
Non-mini 64.7% 64.1% 63.2% 63.4% 65.2% 63.9% 63.9% 63.2%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Source: Japan Automobile Dealers Association


Mini, small & large size passenger car sales in Japan

2006 2007 2008 2009 2010 2011 Jan.-Oct.
Mini 1,507,574 1,447,066 1,426,930 1,283,402 1,284,599 1,138,734 940,655 1,349,327
Small 1,908,267 1,654,025 1,549,677 1,480,137 1,507,693 1,246,126 1,051,249 1,396,773
Large size 1,225,867 1,299,168 1,250,987 1,160,175 1,419,909 1,139,910 919,387 1,217,756
Total 4,641,708 4,400,259 4,227,594 3,923,714 4,212,201 3,524,770 2,911,291 3,963,856
Market shares
Mini 32.5% 32.9% 33.8% 32.7% 30.5% 32.3% 32.3% 34.0%
Small 41.1% 37.6% 36.7% 37.7% 35.8% 35.4% 36.1% 35.2%
Large size 26.4% 29.5% 29.6% 29.6% 33.7% 32.3% 31.6% 30.7%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Source: Japan Automobile Dealers Association
(Note) See the end of the report for sales quantities and shares by the mini vehicle OEM and the top 10 best-selling models.


Mini passenger cars: Targeting 35km/liter JC08 mode fuel efficiency

Model JC08 mode
fuel efficiency
and targeted)
Launch Remark
Mini vehicles Daihatsu Mira e:S 30km/liter Sep. 2011
Rolling out to existing
mini vehicle models
Nov. 2011~
Next-generation engine 35km/liter Being
2-cyl. direct-injection
turbo engine
Suzuki Alto Eco 30.2km/liter Dec. 2011
Wagon R 28.8km/liter Sep. 2012 Best fuel efficiency among
mini wagon models
Lower fuel
consumption Alto
or higher
Early 2013
Nissan &
Next-model eK Wagon 30.0km/liter
or higher
First joint development project
Small Mazda Demio-SKYACTIV 25.0km/liter Jun. 2011
Hybrid vehicles Toyota Prius 30.4-32.6km/liter May 2009
Aqua 35.4km/liter Dec. 2011
Honda Fit Hybrid 26.4km/liter Oct. 2010

(Note) JC08 mode fuel efficiencies in blue are targeted for vehicles being developed

 Mini passenger cars are classified under four categories by the overall vehicle height to meet the purpose of the report; tall wagons, wagons, (other) passenger cars and commercial van-derived wagons.

Classification of mini passenger cars in this report

Overall height
(2-wheel drive models)
Representative makes
Tall wagon
(Other) passenger cars
1735mm or higher
1610mm to less than 1735mm
Less than 1610mm
Daihatsu Tanto, Suzuki Palette, Honda N BOX
Daihatsu Move, Suzuki Wagon R
Daihatsu Mira, Suzuki Alto
Commercial van-derived wagon Same as tall wagons or higher Daihatsu Atrai Wagon, Honda Vamos

(Note) Vehicles are classified above in a convenience-oriented method considering the growing popularity of tall mini passenger cars with spacious passenger compartments. Certain models that do not fit the above classification include the Suzuki Jimny (overall height 1680mm) and Mitsubishi Pajero Mini (overall height 1635mm) that stress all-wheel drive performance.



Honda: N BOX the best-selling name in April-August and October 2012

 Honda has released three models under its N Series. The N BOX, a tall wagon type mini vehicle launched in December 2011 with a large cabin space, is the first of the series. It was followed by the N BOX+ in July 2012 with greater utility, and by the N-ONE in November focusing on maneuverability.

 The N BOX was the best-selling mini vehicle in April-August and October 2012 (181,103 units sold in total from January to October coming in the second place after Daihatsu Mira that sold 189,888 units). Honda plans to launch five new mini vehicles, including a mini sports model, by 2015 to further strengthen its lineup.

 The newly-developed platform used with the N Series can be combined with engines over 660cc and Honda reportedly will use the platform with small size cars for markets overseas as well.

Honda: Three N Series models released

N BOX  The N BOX, the first in the N Series of new mini passenger cars from Honda, was launched in December 2011. The tall wagon type mini vehicle with the overall height of 1770mm is built on the newly-developed platform. It has the shortest engine room length among mini passenger cars along with the low-floor design resulting from a center-tank layout (adopted for the first time among Honda's mini vehicles). All these helped to create one of the largest cabin spaces among mini vehicles. Honda uses an expression of "mini minivan" to refer to the N BOX.
 The powertrain includes the newly-developed DOHC engine and the newly-developed CVT of high engine power efficiency. Combined with the start/stop system used conventionally on hybrid vehicles, the N BOX has achieved JC08 mode fuel efficiency of 22.2km/liter (front-wheel drive model), one of the highest among mini tall wagon models. The VSA (Vehicle Stability Assist) is a standard feature on the N BOX.
N BOX +  In July 2012, Honda launched the N BOX+ that enables layout and utility variations. The "multi-space system" allows the customer to combine three boards and create a luggage room to suit a specific need. The "universal bridge" combines a slanted floor with an aluminum slope for a greater ease of loading and unloading a motorbike and other heavy wheeled items.
 A wheel-chair version with standard aluminum slope, electric winch and handrail has been developed using the same body structure to keep costs low (wheel-chair versions were conventionally built on special bodies for extra costs).
N-ONE  The N-ONE, launched in November and developed in the motif of Honda's first mini passenger car introduced in 1967, N360, has a unique design, driving and quality impression that are meant to outperform Honda's strategic model, the Fit. The N-ONE has an overall height of 1610mm and was developed as a vehicle that would appeal to those potential customers intending to buy small size vehicles as well.
 The turbo-charged version accelerates faster than the Fit powered by a 1300cc engine. The front-wheel drive version fitted with a naturally-aspirated engine delivers JC08 mode fuel efficiency of 27.0km/liter. The VSA is a standard feature, as on the N BOX, and the N-ONE has become the first mini vehicle fitted with the emergency stop signal that alerts the vehicle behind of emergency braking.
 The N BOX and the N BOX+ sold over 180,000 units in total in January-October 2012. Honda has more pre-launch orders for the N-ONE than it did for the N BOX. However, Honda has announced its monthly sale target of 10,000 units as the N-ONE is an outcome of a product-oriented planning and the company cannot predict the market acceptance until its launch.


Strengthening production, development and marketing structures for mini passenger cars

(Suzuka Factory)
 Mini vehicles have been manufactured for Honda by Yachiyo Industry, one of Honda's consolidated subsidiaries. Starting with the N BOX, production has been switched to Honda's Suzuka Factory. A decision has already been made to transfer production of engines for mini vehicles from Kumamoto to Suzuka Factory. The mini passenger cars currently being manufactured by Yachiyo will be transferred to Honda's Suzuka Factory in phases at the time of new model launches and total remodeling. Yachiyo will continue to manufacture the trucks and vans built on different chassis (annual quantity of about 30,000 units).
 The N BOX is currently manufactured at Line 1 of Suzuka Factory. Since the line was running up to its capacity with the mini vehicles, production of the N-ONE launched in November began at another line, Line 3, where the Fit and the Fit Shuttle are being manufactured. Honda may rearrange its domestic production structure entirely when the Yorii Factory starts production in July 2013.
(Suzuka Factory)
 In April 2012, the Automobile R&D Center Tochigi's Suzuka branch was established at Suzuka Factory where the N Box has been manufactured. The branch began operating with 100 members consisting of 60 engineers responsible for product development and 40 staff members responsible for production engineering and purchasing. Honda plans to increase the workforce to nearly 200 people within FY2013.
 With all development resources gathered at Suzuka Factory, the lead time to the start of commercial production has been shortened and more efficient equipment has been introduced. As a result, Honda says the profit per N Series vehicle has increased above that of the Fit, Honda's strategic model.
(more "Small Stores")
 Synchronous with the launch of the N BOX, Honda refurbished its existing stores and began nationwide operation of the "Small Stores" where a line-up of mini vehicles and compact size vehicles are displayed for potential customers and female visitors in particular. Honda is operating 208 Small Stores as of November 2012 and the company plans to increase the number to 250 by the end of 2013.


Honda: Expecting the mini vehicles to account for 50% of domestic sales in FY2013

 Honda's mini vehicle sales in April-September 2012 increased 2.9 times from the same period a year earlier to 160,370 units. The mini vehicles now account for 44.1% in Honda's domestic sale and the percentage is expected to reach 50% within FY2013.
 One of the primary factors behind Honda's boosting mini vehicle production is to keep the domestic production quantity of one million units while making up for the steady decline in exports. Honda exported 696,000 units in FY2007, only 253,000 in FY2011. Exports used to account for around 50% of domestic production in FY2006-2008 but only less than 20% in April-September 2012.

Honda's domestic sales quantities

FY2008 FY2009 FY2010 FY2011 Apr.-Sep.
Market share

Non-mini 391,037 503,841 454,270 434,918 172,909 203,472
Total 580,146 662,270 608,480 600,584 229,059 363,842 730,000 850,000

Source: Honda press release on monthly production, sales and exports of automobiles. Forecasts for 2012 and 2013 are taken from Nihon Keizai Newspaper of November 17, 2012.


Honda's domestic production and export quantities

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 Apr.-Sep.
Production in Japan 1,348,085 1,296,682 1,148,361 901,775 912,307 870,455 294,234 483,184
Export from Japan 645,203 695,678 573,561 230,010 310,254 253,060 89,822 95,875
Export/Production 47.9% 53.7% 49.9% 25.5% 34.0% 29.1% 30.5% 19.8%

Source: Honda press release on monthly production, sales and exports of automobiles.



Daihatsu: Low fuel consumption technology for "Mira e:S" being applied to other models, new technology being developed toward 35km/liter goal

 In September 2011, Daihatsu launched the Mira e:S with JC08 mode fuel efficiency of 30.0km/liter and an affordable starting price of 795,000 yen. The company is applying the low fuel consumption technology to existing mini passenger car models as well.

 Daihatsu will utilize the know-how for making highly fuel efficient and low-priced compact cars acquired from the Mira e:S development in producing the Daihatsu AYLA/Toyota AGYA, a family car powered by a 1000cc engine and designed for entry users to be produced in Indonesia starting before the end of the year at the earliest.

 As a second step, Daihatsu is developing a new technology that will combine a two-cylinder direct fuel injection turbo engine with a new combustion system (Active Ignition System) and a capacitor of a large storage capacity. In doing so, Daihatsu is eyeing a JC08 mode fuel efficiency of 35km/liter.

Daihatsu: "Mira e:S" released with JC08 mode fuel efficiency of 30.0km/liter

"Mira e:S"  In September 2011, Daihatsu launched the Mira e:S with JC08 mode fuel efficiency of 30.0km/liter, the highest among all gasoline-fueled models at the time of launch. The car is sold for a starting price of 795,000 yen.
 The high fuel efficiency has resulted from an increased compression ratio (from 10.8 to 11.3), reduced mechanical losses, improved power transmission efficiency, reduced driving resistance, and approximately 60kg weight reduction. The car also features the start/stop system (using Denso's tandem solenoid starter) that stops the engine at speeds lower than 7km/h.
 The low starting price of 795,000 yen has resulted from reviewing the way the components were used, naming 14 new suppliers in Japan and overseas, and reducing the transportation cost by procuring 65% of components in Kyushu.


Applying low fuel consumption technology of the Mira e:S to other mini vehicle models

Launch JC08 mode
fuel efficiency
Tanto Exe
November 2011
November 2011
November 2011
Launch JC08 mode
fuel efficiency
Mira Cocoa
Move Conte
April 2012
April 2012

(Note) Fuel efficiencies are of two-wheel drive models


Strengthening production and development structures in Kyushu

Increasing production capacity of Kurume engine plant  Daihatsu will increase the number of production lines at the engine plant in Kurume, Kyushu from one to two and increase the engine production capacity from 216,000 to approximately 324,000 units by May 2013 (announced in September 2012). The plan will cost approximately 7 billion yen.
 The Kurume engine plant began production in August 2008 and currently supplies engines to the final vehicle assembling plant in Oita (Nakatsu City). The engine production capacity has grown too low to meet the increased demand for assembled vehicles and the plant is receiving engines from the Shiga plant to make up for the shortfall. The Oita (Nakatsu) plant produced 416,000 units in FY2011 (48.9% of the 850,000 units of the vehicles produced by Daihatsu in Japan), up 23.4% from the previous year.
Relocating R&D function to Kyushu  Daihatsu plans to relocate its R&D function in phases from the main plant in Ikeda city, Osaka, to Kurume plant in Kyushu. The engine performance rating function will be transferred first in 2014 as currently planned. Daihatsu plans to build a new research building within the plant's premises, install performance testing equipment, and construct a new test course. In addition to the engine development function, the company is considering to transfer the vehicle body R&D function as well to Kyushu.



Suzuki: Set to regain the top position in the mini vehicle sales race

 In December 2011, Suzuki launched the Alto Eco with the highest JC08 mode fuel efficiency among gasoline-fueled automobiles at 30.2km/liter. Then, in September 2012, Suzuki launched the new Wagon R with the highest fuel efficiency of 28.8km/liter among mini wagon models.

 It has been Suzuki's policy to allocate best production capacity to small size vehicles for overseas markets, and focus on profitability in selling mini vehicles. As a result, Suzuki lost to Daihatsu in FY2007 in the mini vehicle sales quantity race. Suzuki is now set to regain the top position in mini vehicles in the midst of close competition with Daihatsu and Honda.

 Suzuki has been successful in the Indian markets by introducing vehicles based on mini vehicles and powered by 800 to 1000cc-class engines. Suzuki is determined to use its technologies acquired from mini vehicles as the weapon to compete with others in the world.

Suzuki: Introducing Alto Eco with the highest fuel efficiency among gasoline-fueled vehicles, and Wagon R with the best fuel efficiency among mini wagon models

Alto Eco  In December 2011, Suzuki launched the Alto Eco that achieved the best JC08 mode fuel efficiency of 30.2km/liter among the gasoline-fueled automobiles.
 The mini vehicle is fitted with the newly-developed R06A engine (first adopted in the new MR Wagon released for sale in January 2011) and the parts making the the CVT affixed with the sub transmission were reviewed to reduce overall friction. As a result, Suzuki managed to increase the fuel efficiency of the powertrain as a whole. The engine room structure was also reviewed that resulted in reducing the weight by 20kg maximum.
 The Alto Eco is fitted with a new start/stop system incorporating a newly-structured starter (Denso's tandem solenoid starter) that stops the engine when the brake pedal is operated and the vehicle slows down to below 9km/h, and that restarts the engine before the engine stops completely.
New Wagon R  The new Wagon R is fitted, regardless of versions, with the first low fuel consumption technology for mini vehicles, Ene-Charge, a new start/stop system and Eco-Cool. Suzuki managed to reduce the car's weight by 70kg maximum which led to the lightest overall weight of 780kg among mini wagon vehicles (FX 2WD). As a result, the new Wagon R has achieved the best JC08 fuel efficiency of 28.8km/liter among mini wagon vehicles.
 * The Ene-Charge is a deceleration energy regeneration system that incorporates lithium-ion battery and an alternator having twice as high output in addition to the dedicated lead battery for the start/stop system.
* The new start/stop system stops the engine at vehicle speeds below 13km/h.
* When the engine remains off over an extended time because of the start/stop system control, the air conditioning is turned off automatically and only the air ventilation is available. In this situation, the Eco-Cool forces air through a cooling medium into the cabin to minimize the temperature rise
(normally the engine is restarted after 30 seconds and air conditioning is resumed in summer, but the Eco-Cool can keep the cabin cool for approximately 60 seconds).

(Note) The start/stop systems are referred to by the generation. The first-generation system waits until the vehicle stops and turns the engine off. The second-generation system turns the engine off while the vehicle is decelerating and restarts the engine as appropriate while it is still running. The third-generation system, such as the Ene-Charge, is fitted with the deceleration energy regeneration function.

Alto lower fuel consumption model
(over 33km/liter)
 Suzuki reportedly is about to introduce in early 2013 a lower fuel consumption model in the Alto Series that will exceed JC08 mode fuel efficiency of 33km/liter.The lower fuel consumption model will be equipped with the Ene-Charge, Eco-Cool and new start/stop system adopted in the new Wagon R. The company intends to improve its fuel efficiency by 10 percent through those features and weight reduction and other critical technologies.



Nissan and Mitsubishi: Launching the first co-developed mini vehicle in summer 2013, eyeing 20% combined market share

 In June 2011, Nissan and Mitsubishi Motors established a joint venture company, NMKV Co., Ltd., dedicated to product planning and development of mini vehicles. The new company will start producing their first co-developed mini vehicle, the next Mitsubishi eK Wagon, at Mitsubishi Motors' Mizushima plant in the summer of 2013.

 The company intends to buy 30% of the necessary parts from overseas and use the savings to make interior and exterior of higher quality. The two companies plan to increase their combined market share to about 20% (Nissan and Mitsubishi have 7.8% and 4.1% shares respectively, 11.9% combined, as of January-October 2012). Nissan relies on OEM supplies for all of its mini vehicles and stands behind other manufacturers in the growing mini vehicle market in 2012 due to a short supply. Nissan aspires to win a 12% market share alone with the help of the cooperative tie-up with Mitsubishi Motors.

Mini vehicles sold by Nissan (as of mid-November 2012)

Launch OEM suppliers and models
Tall wagon
April 2002
December 2009
Suzuki MR Wagon
NV100 Clipper
NT100 Clipper
Passenger car
October 2003
October 2003
June 2005
Mitsubishi Minicab van
Minicab truck
eK Wagon



OEM models sold by Toyota, Fuji Heavy and Mazda

 Toyota, Fuji Heavy Industries and Mazda are not manufacturing mini vehicles. They are selling mini vehicles supplied under OEM arrangements with Daihatsu and Suzuki.

Mini vehicles sold by Toyota (as of mid-November 2012)

Launch OEM suppliers and models
PIXIS space Wagon September 2011 Daihatsu Move Conte
PIXIS truck
December 2011 HIJET truck
HIJET cargo
PIXIS epoch Passenger car May 2012 Mira e: S
Mini vehicles sold by Fuji Heavy Industries (as of mid-November 2012)
Launch OEM suppliers and models
Dias Wagon
Commercial van-derived wagon
Tall wagon
September 2009
April 2010
Daihatsu Atrai wagon
Tanto Exe
Passenger car/van
April 2010
May 2011
Sambar truck
Sambar van
April 2012
April 2012
HIJET truck
Mini vehicles sold by Mazda (as of mid-November 2012)
Launch OEM suppliers and models
Scrum van
Scrum wagon
Scrum Truck
Commercial van-derived wagon
June 1989
December 1999
Suzuki Every
Truck June 1989 Carry
Passenger car
Part-time 4WD
October 1998
October 1998
Flair wagon
Tall wagon
June 2012
October 2012
Wagon R



Sales quantities and share of mini vehicles by company

Mini vehicle companies' sales quantities

2006 2007 2008 2009 2010 2011 Jan.-Oct.
Daihatsu 601,271 615,160 635,164 588,301 602,703 545,178 445,466 585,797
Suzuki 611,362 591,391 590,280 552,394 561,492 476,138 392,994 504,300
Honda 284,635 223,855 200,919 162,154 160,515 125,002 106,336 264,788
Nissan 134,665 150,187 140,607 134,402 146,117 145,433 119,063 133,560
Mitsubishi 184,736 142,450 123,829 103,600 107,992 92,673 79,039 69,913
Fuji Heavy 152,192 140,990 121,693 97,996 97,558 84,895 66,967 63,535
Mazda 54,654 55,718 57,299 49,250 49,945 45,473 38,606 45,545
Toyota 0 6,308 2,061 37,926
Other 104 68 102 74 98 45 37 41
Total 2,023,619 1,919,819 1,869,893 1,688,171 1,726,420 1,521,145 1,250,569 1,705,405
2006 2007 2008 2009 2010 2011 Jan.-Oct.
Daihatsu 29.7% 32.0% 34.0% 34.8% 34.9% 35.8% 35.6% 34.3%
Suzuki 30.2% 30.8% 31.6% 32.7% 32.5% 31.3% 31.4% 29.6%
Honda 14.1% 11.7% 10.7% 9.6% 9.3% 8.2% 8.5% 15.5%
Nissan 6.7% 7.8% 7.5% 8.0% 8.5% 9.6% 9.5% 7.8%
Mitsubishi 9.1% 7.4% 6.6% 6.1% 6.3% 6.1% 6.3% 4.1%
Fuji Heavy 7.5% 7.3% 6.5% 5.8% 5.7% 5.6% 5.4% 3.7%
Mazda 2.7% 2.9% 3.1% 2.9% 2.9% 3.0% 3.1% 2.7%
Toyota 0.4% 0.2% 2.2%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%


Top 10 best-selling mini passenger cars
2007 2008 2009 2010 2011 Jan.-Oct.
Mira Daihatsu 90,500 85,281 83,952 97,616 120,014 82,359 189,888
N BOX Honda 0 2,860 0 181,103
Wagon R Suzuki 226,725 205,354 201,528 195,105 160,439 131,601 168,909
Tanto Daihatsu 100,216 159,322 145,432 191,391 129,118 111,560 148,333
Move Daihatsu 210,425 190,364 182,325 131,859 145,201 123,729 128,249
Alto Suzuki 76,117 70,814 87,386 106,709 83,100 68,959 99,649
Moco Nissan 60,715 57,945 58,469 55,262 61,766 51,216 58,637
Palette Suzuki 0 72,595 62,130 80,435 54,825 45,865 54,707
Roox Nissan 0 7,453 51,391 49,548 41,867 43,291
Life Honda 87,132 97,126 75,745 63,344 67,574 58,419 41,325

Source: Japan Mini Vehicles Association
(Note) Honda N Series held the top position in sales quantities by model in April-August and October 2012.

(References) Carmakers' press releases and newspaper reports

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