On September 23, Rightware announced that the Audi E5 Sportback features an immersive human-machine interface (HMI) experience created using the Kanzi toolchain. Kanzi is an automotive-specialized production-proven HMI design and development toolchain. It excels across instrument clusters and in-vehicle infotainment

On September 18, it was reported that Audi’s plant in Puebla faces a 27.5% tariff on exports to the United States, a record rate that is reshaping the company’s production strategy.
To offset the financial impact, Audi is accelerating the regional integration of its supply chain by prioritizing auto parts from North

On September 16, SAIC-Audi launched the E5 Sportback midsize battery electric coupe. The model is available in four variants, with prices ranging from CNY 235,900 to CNY 319,900.
The E5 Sportback inherits Audi’s classic exterior design language and measures 4,881mm long, 1,960mm wide, and 1,479mm high, with a wheelba

On September 17, Audi Brazil announced the start of pre-sales for the new SQ5 and SQ5 Sportback, which arrive as the high-performance variants of the third generation Q5.
The new SQ5 models are powered by a 3.0-liter V6 TFSI engine delivering 367 hp and 550 Nm of torque. The engine is paired with a seven-speed S tron

On September 16, OLEDWorks announced its collaboration with Audi to supply Atala Digital 2.0 panels for the rear combination lamps of the all-new Audi Q5.
Audi’s Q5 SUV and Sportback features six second-generation digital OLED panels from OLEDWorks under the Atala brand. With 266 individually controllable segments, t

On September 12, Audi announced the start of pre-sales for the third generation of the Q5 in SUV and Sportback body styles in Brazil.
The Q5 Advanced quattro is powered by the updated EA 888 2.0 TFSI evo5 engine, producing 272 hp and 400 Nm of torque. It is paired with a seven-speed S Tronic transmission and quattro

On September 9, Euro NCAP announced that its experts had tested 16 new models, assessing aspects such as passive safety and the performance of the latest driver assistance systems.
The two models from Togg, the electric family saloon T10F and the electric SUV T10X, achieved five-star ratings. The T10F scored 95% for

On September 5, Audi Brazil announced the start of pre-sales for the new RS Q8 Performance.
The model, available in a single Performance trim, features a 4.0-liter twin-turbo V8 engine delivering 640 hp and 850 Nm of torque, paired with an eight-speed Tiptronic transmission, quattro sport differential, dynamic rear a

On September 8, Audi CEO Gernot Döllner confirmed the brand will become the first in the Volkswagen Group to deploy vehicles built entirely on Rivian's software architecture, with new-generation EVs set to debut from 2028 onwards. The move follows VW Group's USD 5.8 billion investment in Rivian in 2024. 
Audi's vehic

On September 8, Volkswagen Chief Executive Oliver Blume said that VW was in advanced talks, which he termed “very positive”, with the Trump administration over substantial investments in the U.S. Blume said the company is considering substantial investments to expand its U.S. business, including a plant for its Audi

Several South Korean media sources reported that South Korea’s Hyundai Advanced Materials Co., Ltd. signed a partnership agreement with South Korea’s Dyetec Research Institute and Andong-si, Gyeongsangbuk-do, for the development and commercialization of environmentally-friendly automotive parts materials. Based on th

On September 2, Audi Brazil announced the arrival of the new-generation Audi Q5, one of the brand’s best-selling models in the country.
It is equipped with the evo5 version of the EA 888 2.0 TFSI engine, delivering 272 hp and 400 Nm of torque, paired with the quattro ultra system, enhancing both performance and effic

On September 2, Audi unveiled the Audi Concept C in Milan, presenting a bold new design philosophy under the theme “Strive for clarity.”
The Concept C, to be showcased at IAA Mobility 2025 in Munich, embodies this clarity with a vertically oriented frame inspired by the Auto Union Type C and an interior focused on di

On September 1, VW Group announced that it will showcase its latest innovations at IAA Mobility in Munich from September 7-12, 2025. With new model debuts, advanced technologies, and smart mobility ideas, VW and its brands are setting the direction for the future of mobility.
Opening (September 7): As the media previ

On August 29, Audi do Brasil announced that it will begin producing the all-new compact SUV Audi Q3 and Q3 Sportback at its São José dos Pinhais plant in Brazil starting in 2026.
The facility is undergoing renovations and infrastructure upgrades to accommodate the new model, ensuring the same refinement and build qua

On August 25, Audi unveiled the second-generation Audi Q3 Sportback SUV with coupé-style looks. Its roofline slopes 29 mm lower than the standard Q3, giving it a sportier and sleeker profile.
Inside, the vehicle offers up to 1,289 litres of storage space and has improved aerodynamics achieving a drag coefficient of 0

On August 25, SAIC-VW announced the completion of an SAIC-Audi intelligent manufacturing site in Jiading District, Shanghai. This is where the E5 Sportback, Audi’s first production luxury EV model, went into production.
With an annual production capacity of 360,000 units, the new site specializes in producing Audi mo

On August 25, Audi Hungaria announced the start of series production of the second-generation Audi Q3 Sportback in Győr plant, Hungary. The first vehicle to roll off the line was a sage green Q3 Sportback.
The Audi Q3 Sportback is an entry-level compact crossover that combines the key features of the Audi Q3 with the

Momenta (Beijing Momenta Technology Co., Ltd.) announced that the Audi E5 Sportback hatchback adopts an assisted driving system developed by it and Audi to the “standards for German luxury EVs”.
Powered by Flywheel R6, a Momenta large model, the system comes standard with a LiDAR and an Orin-X chip to enable all-doma

On August 18, SAIC-Audi started accepting pre-orders for the E5 Sportback midsize battery electric hatchback. The model is available in four variants, with prices ranging from CNY 235,900 to CNY 319,900.
The E5 Sportback features an RWD or Quattro 4WD layout. Powered by a single 220kW/300kW motor and a 76kWh or 100kW