On October 27, Audi released a statement concerning the announcement of a new USD 4 billion plant in Georgia in a public appearance with the U.S. President, which received criticism in Germany as well as the U.S.
The statement acknowledged that the trip to Georgia and public appearance with the U.S. President on Octo

On October 27, Audi Spain updated the Q3 range with a new 204 hp plug-in hybrid version and improved gasoline engines. The updates expand the availability of electrified powertrains and introduce mild-hybrid technology to the quattro gasoline variants. It is available in both SUV and Sportback body styles.
The new mo

On October 26, Audi (China) Enterprise Management Co., Ltd (Audi China) announced that Audi had signed separate strategic agreements with its partners to respond to rapidly evolving customer demands in the Chinese market. The agreements aim to strengthen the differentiated positioning and respective strategic priorit

On October 27, Porsche said it would not build vehicles in the U.S. even as sister brand Audi plans a new USD 4 billion plant in Georgia.
“Should an Audi plant be built in the U.S., we do not plan to relocate Porsche production there,” Porsche finance boss Jochen Breckner said on an earnings call. “The business case

On October 24, Audi announced its plans to establish its first U.S. plant at the Middle Georgia Mega Site in Peach County, Georgia, which will be among one of the brand’s largest production footprints globally. 
The company intends to invest around USD 4 billion and create approximately 4,500 jobs. Construction of th

On October 19, CARIAD announced that it has developed five-zone climate control software for Audi’s all-new Q9 E segment SUV. The software manages airflow at each vent and adjusts it based on passengers’ needs, directing more air to the rear when required while maintaining comfort in the front.
Newly developed mass f

On October 23, Audi introduced a new lighting technology in the all-new Q9, becoming the first automaker to use three-dimensionally curved digital OLED panels in a production vehicle. The third-generation technology offers new design options and improves safety, visibility, and communication with other road users.
Th

On October 21, Audi announced that it has partnered with Agile Robots, Dassault Systemes, and NVIDIA to introduce AI-powered humanoid robots into automotive logistics at NVIDIA GTC Berlin, Germany. The project will test automated parts sequencing at Audi’s Ingolstadt plant, Germany.
Audi handles around one million pa

On October 12, Euro NCAP announced the safety assessment results for the Audi Q7, Kia EV2 and XPENG X9 under its 2026 vehicle safety protocols. The tests showed that manufacturers are returning to physical buttons and switches for basic functions, as they are safer and easier to use than touchscreen controls.
The as

On October 14, Audi announced that the third-generation Q7 received a five-star Euro NCAP safety rating and became the first production SUV to achieve a 100% score in the organization’s Post-Crash Safety category.
Euro NCAP’s post-crash assessment covers areas including automatic activation of the rescue chain, avail

On October 12, Audi presented the A2 e-tron to the public at the Paris Motor Show following its world premiere in September.
The A2 e-tron delivers WLTP-rated energy consumption of 12.8 kWh/100 km and a driving range of up to 646 km. It also features bidirectional charging, connected digital technologies and a drag c

On October 9, Audi announced that it will end production of the A8 at its Neckarsulm plant in Germany in October 2026. The company plans to introduce a new generation of the A8 towards the end of the decade, featuring a hybrid powertrain based on a combustion engine.
Current plans suggest that the next-generation A8

On October 7, it was reported that Audi Mexico will implement a temporary production stoppage at its San Jose Chiapa plant in Puebla due to a shortage of components, with adjustments affecting operations on October 8.
During the first shift, only employees in selected areas will remain active. Press Shop and Body Sho

On September 25, Audi India began the local assembly of the all-new Q3 at the Skoda Auto Volkswagen India plant in Chhatrapati Sambhajinagar. The compact luxury SUV is scheduled to launch in India on October 16, 2026.
The new Q3 will be powered by a 2.0-litre gasoline engine and equipped with Audi’s quattro all-wheel

On September 18, Volkswagen AG announced that it has cut its 2026 financial forecast due to a goodwill impairment at Porsche AG, a difficult market environment, especially in China, and higher restructuring costs.
The company now expects 2026 group sales of around EUR 315 billion, compared with EUR 321.9 billion in 2

On September 10, Audi announced that it has started production of the all-new A2 e-tron C segment electric hatchback at its Ingolstadt plant, Germany.
Audi has shortened the A2 e-tron’s development process by 21 months compared with previous projects. For the first time in Ingolstadt, Audi is using the “string-of-pea

Continental AG (Continental) announced that its EcoContact 6 Q summer tire has received the original equipment approvals from Audi for the new Audi Q3 compact SUV in 18- to 20-inch sizes.
The EcoContact 6 Q is designed for low rolling resistance, helping to lower fuel consumption. The tire also provides low rolling n

On September 7, Italdesign announced that it is now part of UST, a US-based AI and technology company, following UST’s acquisition of a majority stake from the Audi Group.
The partnership combines Italdesign’s design and engineering expertise with UST’s capabilities in automotive engineering, AI, software-defined veh

On September 7, Audi unveiled the all-electric Audi A2 e-tron in Paris.
A2 e-tron arrives 21 months earlier than comparable previous-generation models. Developed in Germany and built at Ingolstadt plant, it uses more than 1,200 existing production components and around 250 robots, helping reduce investment and save r

On September 3, SAIC Audi announced the official establishment of the AUDI Innovation & Technology Center (AITC) in Shanghai. As a new joint venture between AUDI AG (Audi) and SAIC Motor Corporation Limited (SAIC Motor), AITC is an R&D entity dedicated exclusively to the AUDI brand, with vehicle development and end-t