Pirelli Tyre S.p.A. (Pirelli) announced that its Board of Directors has approved an investment plan of approximately EUR 1 billion for expansion of its plant in Rome, Georgia, USA.
The investment will increase the plant’s annual production capacity to 6 million car tires by 2033, including Cyber Tyre technology. It i

Pirelli Tyre S.p.A. (Pirelli) has developed six tailor-made tire fitments for the first all-electric Porsche Cayenne. The range includes the fifth generation of the P Zero, available in 21- and 22-inch sizes, the 22-inch P Zero R for the high-performance Cayenne Turbo, the Scorpion Winter 2, available in 20- and 22-i

Pirelli Tyre S.p.A. (Pirelli) has partnered with Pyrum, Synthos, and BASF to launch a Tyre-to-Tyre circular economy initiative in Europe.
The project focuses on developing a traceable industrial recycling loop to increase the use of recycled raw materials derived from end-of-life and scrap tires and reduce reliance o

Pirelli Tyre S.p.A. (Pirelli) presented its new P Zero tire family at the Goodwood Festival of Speed 2026 in the UK. The new P Zero tires are fitted to many of the latest models and vehicles tackling the event's Hill Climb.
The company secured more than 300 homologations for the new P Zero family following the comple

Pirelli Tyre S.p.A. (Pirelli) has entered into an agreement with RIDEsense, a start-up spun out from the Department of Industrial Engineering at the University of Naples Federico II and the MegaRide Group, to jointly develop new software solutions for integration into the Pirelli Cyber Tyre ecosystem.
Pirelli has acq

Pirelli Tyre S.p.A. (Pirelli) has participated in the ISCC PLUS pilot project aimed at adding recycled steel to the ISCC PLUS materials list, working with Xingda, a supplier of rubber reinforcement materials.
As part of the project, the company helped define technical requirements and sustainability guidelines to sup

Pirelli Tyre S.p.A. (Pirelli) has developed two bespoke tire fitments for the new BMW iX3, the first model built on BMW’s Neue Klasse EV platform.
The dedicated version of the fifth-generation P Zero focuses on precise handling, while the P Zero E highlights the characteristics of electric drivetrains and features ov

Pirelli Tyre S.p.A. (Pirelli) announced at the SelectUSA Investment Summit 2026 that it will begin producing connected tires featuring Cyber Tyre technology at its Rome plant in Georgia, the United States.
Details on investment and output expansion will be announced in the coming months, following finalization of dev

Pirelli Tyre S.p.A. (Pirelli) has signed an agreement with Stockholm-based Univrses to integrate the company's 3DAI technologies into Pirelli’s Cyber Tyre systems. Pirelli has also acquired a 30% stake in Univrses, with the option to reach a majority stake.
The combined solution is expected to enhance vehicles safety

On April 15, Pirelli announced that it has developed a new P Zero R tire specifically for the Porsche 911 Turbo S. It features a compound derived directly from Pirelli’s experience in motorsport. The rear axle uses 325/30 ZR 21 tires, 10 mm wider than the previous generation. The front axle retains 255/35 ZR 20 tires

Pirelli Tyre S.p.A. (Pirelli) revealed that its latest generation P Zero tires are now equipped on the Genesis GV60 Magma, Hyundai’s first high-performance model under its premium brand Genesis, and the Hyundai Ioniq 6 N, a high-performance electric coupe.
These tires feature Pirelli's PNCS (Pirelli Noise Cancelling

On February 15, the Saudi Basic Industries Corporation (SABIC) signed an agreement with the joint venture established between the Public Investment Fund (PIF) and Pirelli, for the supply of polybutadiene rubber and carbon black to achieve 3.5 million tires annually through its localization initiative, NUSANEDTM.
The

Pirelli Tyre S.p.A. (Pirelli) has developed 3 bespoke tires: P Zero R, P Zero Trofeo RS, and P Zero Winter 2, made from over 50% bio-based and recycled materials for the new rear-wheel drive, 1,275 PS McLaren W1 supercar.
The P Zero R, the first developed for McLaren, is designed for daily driving. The P Zero Trofeo

On October 24, Atom, in a social media post, announced that the upcoming electric car Atom will feature tires with ELECT technology, developed by Pirelli. They are based on a modified Cinturato P7 model, certified according to European EC UN standards (E22). Production of these tires is organized at the Russian Pirel

Pirelli Tyre S.p.A. (Pirelli) has agreed to collaborate with Aston Martin on integrating Pirelli’s Cyber Tyre technology into Aston Martin’s future vehicles.
Cyber Tyre is the world’s first system that collects real-time data from sensors embedded directly in the tires, processes it using Pirelli’s proprietary softwa

On July 9, JLR announced that it will be the first to introduce newly developed tires made with over 70% renewable and recycled materials, such as silica from rice husks and plant-based resins, at scale. The new tires will be available this year as standard on select new Range Rover models with 22" wheels, with plans

Pirelli Tyre S.p.A. (Pirelli) has signed an agreement with the Apulia regional government to activate a system that will monitor the region’s road network with the goal of creating a map of the state of health of Apulian roads, aiming to improve maintenance and enhance road safety.
The system will be the world’s firs

Pirelli Tyre S.p.A. (Pirelli) has developed a bespoke version of the P Zero R tire for the new Porsche 911 GTS, the first hybrid-powered model in the Porsche 911 range.
The new tire balances sportiness with everyday usability. Its newly designed compound ensures an excellent grip across various surfaces and in all we

On April 11, Pirelli announced that it had not made any decision about investment in the US yet. Pirelli released this statement in response to media reports about potential investments in the US. Pirelli, however, stated that it has long considered expanding its production there as part of its local-for-local strate

Pirelli Tyre S.p.A. (Pirelli) has launched the fifth-generation P Zero tire for premium and prestige vehicles. The tire comes in sizes from 18 to 23 inches.
It features Pirelli’s Elect technology package for EVs and PHEVs, increasing range by up to 10% thanks to reduced rolling resistance. With virtual development te