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McLaren Automotive reveals new design philosophy for new-gen vehicles
On March 27, McLaren Automotive revealed the design philosophy underpinning its next generation of supercars, hypercars, and beyond.
The next era of McLaren design will be defined by five core principles, Epic, Athletic, Functional, Focused, and Intelligent.
The Epic design concerns the sensory excitement derived fro....
The next era of McLaren design will be defined by five core principles, Epic, Athletic, Functional, Focused, and Intelligent.
The Epic design concerns the sensory excitement derived fro....
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