Announced on April 23, 2024, PT Honda Prospect Motor Indonesia recorded total retail sales of 10,706 units in March 2024 (down 26.7% from 14,614 units recorded in March 2023). Sales in March 2024 grew 18.7% MoM, supported by increased consumer demand during the Eid period, especially for SUV models.
Honda's SUV models recorded retail sales of 5,531 units in March. Honda BR-V sold 1,594 units. The Honda HR-V sold 1,862 units, the Honda WR-V sold 1,524 units, and the Honda CR-V sold 551 units.
Meanwhile, the Honda Brio still maintains its position as the most popular Honda model with sales reaching 4,495 units. The Honda City Hatchback RS sold 283 units, the Civic RS sold 170 units, the Mobilio sold 146 units, the Accord sold 62 units, the Honda City sold 15 units, and the Civic Type R sold 4 units.
PT HPM said it continued to monitor the current condition of the automotive market which is still unstable, influenced by global and national political economic conditions. Therefore, the company would be able to adjust strategies and present products that suit consumer needs.
According to Gaikindo data, Honda’s retail sales in Indonesia in the first 3 months of 2024 dropped 21.1% YoY to reach 29,744 units.
(From Honda Indonesia press release on April 23, 2024 / on April 18, 2023 and Gaikindo's March 2024 data)