Mexico - Automotive Sales volume, 2025

Flash report, March 2025

Apr 8, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

Mexican vehicle sales up 1.3% in March 2025
On April 2, Mexico’s Instituto Nacional de Estadistica y Geografia (INEGI) reported sales of 127,360 light vehicles in March, representing an increase of 1.3% from the 125,760 sales in March 2024.
Nissan sold 23,625 units in March, an increase of 0.4% from the previous year.
Overall Volkswagen Group sales of 13,850 units in March increased 2.8% from the same month in 2024.
General Motors sold 18,009 units, an increase of 2.7% from last year.
Ford sold 4,041 units in March, a decrease of 3.9% from 2024, while Stellantis sales decreased 27.1% to 6,915 units in March.
Toyota sold 10,894 units, an increase of 19.8%, while Honda sold 3,782 units, an increase of 10.6%, and Mazda sold 9,044 units, an increase of 25.0% from the same month last year.
Kia sales increased 3.5% to 8,801 units, while Hyundai sales increased 1.8% to 4,278 units.
JAC sold 2,011 vehicles, a 4.4% increase from last March.
Chery and Omoda brands sales decreased 14.2% to 1,786 units, while Motornation sold 235 units of BAIC, JMC, DFSK and SERES vehicles, 73.2% less than last March.

Sales of new vehicles by type(including import cars)

	2025 Mar.	2024 Mar.	Y-o-Y	2025 Jan.-Mar.	2024 Jan.-Mar.	Y-o-Y
Cars	53,067	52,741	0.6%	154,453	148,596	3.9%
Light Trucks (Pickup Truck, SUV)	74,293	73,019	1.7%	210,572	204,670	2.9%
Total	127,360	125,760	1.3%	365,025	353,266	3.3%

Source: Instituto Nacional de Estadistica y Geografia (INEGI)

Sales of New Passenger Cars and Light Trucks (Pickup Truck, SUV)

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Mar.	Share	Mar.	Share		Jan.-Mar.	Share	Jan.-Mar.	Share
Nissan	23,625	18.5%	23,531	18.7%	0.4%	65,348	17.9%	61,829	17.5%	5.7%
GM	18,009	14.1%	17,541	13.9%	2.7%	49,346	13.5%	49,133	13.9%	0.4%
VW Group	13,850	10.9%	13,474	10.7%	2.8%	42,347	11.6%	40,859	11.6%	3.6%
- VW	11,007	8.6%	10,436	8.3%	5.5%	33,970	9.3%	31,776	9.0%	6.9%
- SEAT	1,775	1.4%	1,915	1.5%	-7.3%	5,487	1.5%	5,853	1.7%	-6.3%
- Audi	813	0.6%	942	0.7%	-13.7%	2,067	0.6%	2,693	0.8%	-23.2%
- Porsche	255	0.2%	180	0.1%	41.7%	823	0.2%	536	0.2%	53.5%
- Bentley	0	0.0%	1	0.0%	-100.0%	0	0.0%	1	0.0%	-100.0%
Toyota	10,894	8.6%	9,091	7.2%	19.8%	30,102	8.2%	27,942	7.9%	7.7%
Mazda	9,044	7.1%	7,234	5.8%	25.0%	26,175	7.2%	20,195	5.7%	29.6%
Kia	8,801	6.9%	8,505	6.8%	3.5%	26,308	7.2%	24,804	7.0%	6.1%
Stellantis	6,915	5.4%	9,486	7.5%	-27.1%	21,087	5.8%	24,142	6.8%	-12.7%
- Chrysler *2	5,090	4.0%	6,404	5.1%	-20.5%	14,964	4.1%	16,259	4.6%	-8.0%
- Peugeot	1,327	1.0%	1,618	1.3%	-18.0%	4,455	1.2%	3,974	1.1%	12.1%
- Fiat	481	0.4%	1,414	1.1%	-66.0%	1,604	0.4%	3,758	1.1%	-57.3%
- Alfa Romeo	17	0.0%	50	0.0%	-66.0%	64	0.0%	151	0.0%	-57.6%
Hyundai	4,278	3.4%	4,203	3.3%	1.8%	12,363	3.4%	12,006	3.4%	3.0%
Ford Motor	4,041	3.2%	4,207	3.3%	-3.9%	12,173	3.3%	12,665	3.6%	-3.9%
MG	4,005	3.1%	5,015	4.0%	-20.1%	11,110	3.0%	13,421	3.8%	-17.2%
Honda	3,782	3.0%	3,419	2.7%	10.6%	10,502	2.9%	10,231	2.9%	2.6%
Suzuki	3,418	2.7%	3,813	3.0%	-10.4%	10,428	2.9%	10,537	3.0%	-1.0%
Mitsubishi	2,620	2.1%	2,679	2.1%	-2.2%	6,740	1.8%	6,073	1.7%	11.0%
Renault	2,422	1.9%	3,154	2.5%	-23.2%	7,838	2.1%	9,053	2.6%	-13.4%
JAC	2,011	1.6%	1,927	1.5%	4.4%	6,061	1.7%	5,629	1.6%	7.7%
Chirey / Chery *4	1,786	1.4%	2,081	1.7%	-14.2%	5,559	1.5%	7,048	2.0%	-21.1%
BMW *1	1,645	1.3%	1,482	1.2%	11.0%	4,590	1.3%	4,123	1.2%	11.3%
Mercedes-Benz	1,349	1.1%	1,234	1.0%	9.3%	3,384	0.9%	2,965	0.8%	14.1%
GWM *5	1,338	1.1%	1,080	0.9%	23.9%	3,924	1.1%	2,733	0.8%	43.6%
Changan	1,250	1.0%	-	-%	-%	3,035	0.8%	0	0.0%	-%
Volvo	514	0.4%	246	0.2%	108.9%	1,579	0.4%	844	0.2%	87.1%
Subaru	346	0.3%	223	0.2%	55.2%	910	0.2%	846	0.2%	7.6%
Lexus	253	0.2%	209	0.2%	21.1%	614	0.2%	659	0.2%	-6.8%
MOTORNATION *3	235	0.2%	876	0.7%	-73.2%	617	0.2%	2,712	0.8%	-77.2%
Foton	223	0.2%	4	0.0%	5475.0%	682	0.2%	7	0.0%	9642.9%
Land Rover	199	0.2%	113	0.1%	76.1%	548	0.2%	393	0.1%	39.4%
Lincoln	172	0.1%	185	0.1%	-7.0%	494	0.1%	478	0.1%	3.3%
Isuzu	130	0.1%	253	0.2%	-48.6%	422	0.1%	545	0.2%	-22.6%
Infiniti	103	0.1%	104	0.1%	-1.0%	299	0.1%	328	0.1%	-8.8%
Acura	99	0.1%	96	0.1%	3.1%	233	0.1%	262	0.1%	-11.1%
Jaguar	2	0.0%	13	0.0%	-84.6%	5	0.0%	33	0.0%	-84.8%
Auteco	1	0.0%	1	0.0%	0.0%	7	0.0%	1	0.0%	600.0%
JETOUR	N/A	-%	281	0.2%	-100.0%	195	0.1%	770	0.2%	-74.7%
Total	127,360	100.0%	125,760	100.0%	1.3%	365,025	100.0%	353,266	100.0%	3.3%

*1 Includes sales volume of the MINI.
*2 Includes sales volume of the Dodge, Jeep and Ram.
*3 Includes sales volume of the BAIC, JMC, DFSK and SERES.
*4 Includes sales volume of the Chirey and Omoda.
*5 Includes sales volume of the GreatWall, Haval and Tank.
Source: Instituto Nacional de Estadistica y Geografia (INEGI)

Flash report, February 2025

Mar 10, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

Mexican vehicle sales up 2.9% in February 2025
On March 4, Mexico’s Instituto Nacional de Estadistica y Geografia (INEGI) reported sales of 117,679 light vehicles in February, representing an increase of 2.9% from the 114,408 sales in February 2024.
Nissan sold 21,444 units in February, an increase of 17.0% from the previous year.
Overall Volkswagen Group sales of 13,634 units in February decreased 1.0% from the same month in 2024.
General Motors sold 15,613 units, a decrease of 3.2% from last year.
Ford sold 3,896 units in February, a decrease of 5.4% from 2024, while Stellantis sales decreased 7.7% to 7,110 units in February.
Toyota sold 8,232 units, a decrease of 14.1%, while Honda sold 3,284 units, a decrease of 2.0%, and Mazda sold 9,299 units, an increase of 40.3% from the same month last year.
Kia sales increased 10.0% to 8,902 units, while Hyundai sales increased 1.7% to 4,106 units.
JAC sold 2,104 vehicles, a 5.1% increase from last February.
Chery and Omoda brands sales decreased 20.2% to 1,890 units, while Motornation sold 163 units of BAIC, JMC, DFSK and SERES vehicles, 84.0% less than last year.
Scotiabank projects for 2025, given the greater complexity and uncertainty in the outlook, the sector continues growing, albeit at a slower pace than last year. New Asian brands will have a significant presence in the market, partly due to their more accessible prices.
However, the origin of these new players’ vehicles will be a relevant issue, as an industrial policy imposing tariffs on Chinese-origin vehicles could slow sales growth.

Sales of new vehicles by type(including import cars)

	2025 Feb.	2024 Feb.	Y-o-Y	2025 Jan.-Feb.	2024 Jan.-Feb.	Y-o-Y
Cars	50,722	48,196	5.2%	101,711	96,259	5.7%
Light Trucks (Pickup Truck, SUV)	66,957	66,212	1.1%	135,948	131,247	3.6%
Total	117,679	114,408	2.9%	237,659	227,506	4.5%

Source: Instituto Nacional de Estadistica y Geografia (INEGI)
Sales of New Passenger Cars and Light Trucks (Pickup Truck, SUV)

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb.	Share	Feb.	Share		Jan.-Feb.	Share	Jan.-Feb.	Share
Nissan	21,444	18.2%	18,328	16.0%	17.0%	41,723	17.6%	38,298	16.8%	8.9%
GM	15,613	13.3%	16,133	14.1%	-3.2%	31,337	13.2%	31,592	13.9%	-0.8%
VW Group	13,634	11.6%	13,770	12.0%	-1.0%	28,497	12.0%	27,385	12.0%	4.1%
- VW	10,819	9.2%	10,645	9.3%	1.6%	22,963	9.7%	21,340	9.4%	7.6%
- SEAT	1,819	1.5%	2,079	1.8%	-12.5%	3,712	1.6%	3,938	1.7%	-5.7%
- Audi	718	0.6%	879	0.8%	-18.3%	1,254	0.5%	1,751	0.8%	-28.4%
- Porsche	278	0.2%	167	0.1%	66.5%	568	0.2%	356	0.2%	59.6%
Mazda	9,299	7.9%	6,626	5.8%	40.3%	17,131	7.2%	12,961	5.7%	32.2%
Kia	8,902	7.6%	8,095	7.1%	10.0%	17,507	7.4%	16,299	7.2%	7.4%
Toyota	8,232	7.0%	9,587	8.4%	-14.1%	19,208	8.1%	18,851	8.3%	1.9%
Stellantis	7,110	6.0%	7,702	6.7%	-7.7%	14,172	6.0%	14,656	6.4%	-3.3%
- Chrysler *2	5,078	4.3%	5,332	4.7%	-4.8%	9,874	4.2%	9,855	4.3%	0.2%
- Peugeot	1,447	1.2%	1,094	1.0%	32.3%	3,128	1.3%	2,356	1.0%	32.8%
- Fiat	560	0.5%	1,229	1.1%	-54.4%	1,123	0.5%	2,344	1.0%	-52.1%
- Alfa Romeo	25	0.0%	47	0.0%	-46.8%	47	0.0%	101	0.0%	-53.5%
Hyundai	4,106	3.5%	4,038	3.5%	1.7%	8,085	3.4%	7,803	3.4%	3.6%
Ford Motor	3,896	3.3%	4,118	3.6%	-5.4%	8,132	3.4%	8,458	3.7%	-3.9%
Suzuki	3,705	3.1%	3,449	3.0%	7.4%	7,010	2.9%	6,724	3.0%	4.3%
Honda	3,284	2.8%	3,352	2.9%	-2.0%	6720	2.8%	6,812	3.0%	-1.4%
MG	3,105	2.6%	4,398	3.8%	-29.4%	7,105	3.0%	8,406	3.7%	-15.5%
Renault	2,403	2.0%	2,598	2.3%	-7.5%	5,416	2.3%	5,899	2.6%	-8.2%
Mitsubishi	2,235	1.9%	1,859	1.6%	20.2%	4,120	1.7%	3,394	1.5%	21.4%
JAC	2,104	1.8%	2,001	1.7%	5.1%	4,050	1.7%	3,702	1.6%	9.4%
Chirey / Chery *4	1,890	1.6%	2,367	2.1%	-20.2%	3773	1.6%	4,967	2.2%	-24.0%
BMW *1	1,466	1.2%	1,401	1.2%	4.6%	2,945	1.2%	2,641	1.2%	11.5%
GWM *5	1,253	1.1%	908	0.8%	38.0%	2,586	1.1%	1,653	0.7%	56.4%
Mercedes-Benz	991	0.8%	848	0.7%	16.9%	2,035	0.9%	1,731	0.8%	17.6%
Changan	959	0.8%	-	-%	-%	1785	0.8%	-	-%	-%
Volvo	553	0.5%	292	0.3%	89.4%	1,065	0.4%	598	0.3%	78.1%
Subaru	261	0.2%	301	0.3%	-13.3%	564	0.2%	623	0.3%	-9.5%
Lexus	192	0.2%	221	0.2%	-13.1%	361	0.2%	450	0.2%	-19.8%
Land Rover	188	0.2%	158	0.1%	19.0%	349	0.1%	280	0.1%	24.6%
MOTORNATION *3	163	0.1%	1,016	0.9%	-84.0%	382	0.2%	1,836	0.8%	-79.2%
Isuzu	154	0.1%	202	0.2%	-23.8%	292	0.1%	292	0.1%	0.0%
Foton	154	0.1%	2	0.0%	7600.0%	459	0.2%	3	0.0%	15200.0%
Lincoln	153	0.1%	177	0.2%	-13.6%	322	0.1%	293	0.1%	9.9%
Infiniti	108	0.1%	123	0.1%	-12.2%	196	0.1%	224	0.1%	-12.5%
Acura	68	0.1%	89	0.1%	-23.6%	134	0.1%	166	0.1%	-19.3%
JETOUR	52	0.0%	240	0.2%	-78.3%	195	0.1%	489	0.2%	-60.1%
Jaguar	2	0.0%	9	0.0%	-77.8%	3	0.0%	20	0.0%	-85.0%
Total	117,679	100.00%	114,408	100.0%	2.9%	237,659	100.0%	227,506	100.0%	4.5%

*1 Includes sales volume of the MINI.
*2 Includes sales volume of the Dodge, Jeep and Ram.
*3 Includes sales volume of the BAIC, JMC, DFSK and SERES.
*4 Includes sales volume of the Chirey and Omoda.
*5 Includes sales volume of the GreatWall, Haval and Tank.
Source: Instituto Nacional de Estadistica y Geografia (INEGI)

Flash report, January 2025

Feb 6, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

Mexican vehicle sales up 5.9% in January 2025
On February 5, Mexico’s Instituto Nacional de Estadistica y Geografia (INEGI) reported sales of 119,811 light vehicles in January, representing an increase of 5.9% from the 113,093 units in January 2024.
Nissan sold 20,279 units in January, an increase of 1.5% from the previous year.
Overall Volkswagen Group sales of 14,863 units in January increased 9.2% from the same month in 2024.
General Motors sold 15,724 units, an increase of 1.7% from last year.
Ford sold 4,236 units in January, a decrease of 2.4% from 2024, while Stellantis sales increased 1.6% to 7,062 units in January.
Toyota sold 10,976 units, an increase of 18.5%, while Honda sold 3,436 units, a decrease of 0.7%, and Mazda sold 7,832 units, an increase of 23.6% from the same month last year.
Kia sales increased 4.9% to 8,605 units, while Hyundai sales increased 5.7% to 3,979 units.
JAC sold 1,946 vehicles, a 14.4% increase from last January.
Chery and Omoda brands sales decreased 27.6% to 1,883 units, while Motornation sold 219 units of BAIC, JMC, DFSK and SERES vehicles, 73.3% less than last year.
On January 16, Scotiabank forecast full-year Mexican sales of 1.52 million units in 2025 and 1.54 million units in 2026.

Sales of new vehicles by type(including import cars)

	2025 Jan.	2024 Jan.	Y-o-Y
Cars	50,989	48,059	6.1%
Light Trucks (Pickup Truck, SUV)	68,822	65,034	5.8%
Total	119,811	113,093	5.9%

Source: Instituto Nacional de Estadistica y Geografia (INEGI)

Sales of New Passenger Cars and Light Trucks (Pickup Truck, SUV)

Maker/Brand	2025		2024		Y-o-Y
	Jan.	Share	Jan.	Share
Nissan	20,279	16.9%	19,970	17.7%	1.5%
GM	15,724	13.1%	15,459	13.7%	1.7%
VW Group	14,863	12.4%	13,615	12.0%	9.2%
- VW	12,144	10.1%	10,695	9.5%	13.5%
- SEAT	1,893	1.6%	1,859	1.6%	1.8%
- Audi	536	0.4%	872	0.8%	-38.5%
- Porsche	290	0.2%	189	0.2%	53.4%
Toyota	10,976	9.2%	9,264	8.2%	18.5%
Kia	8,605	7.2%	8,204	7.3%	4.9%
Mazda	7,832	6.5%	6,335	5.6%	23.6%
Stellantis	7,062	5.9%	6,954	6.1%	1.6%
- Chrysler *2	4,796	4.0%	4,523	4.0%	6.0%
- Peugeot	1,681	1.4%	1,262	1.1%	33.2%
- Fiat	563	0.5%	1,115	1.0%	-49.5%
- Alfa Romeo	22	0.0%	54	0.0%	-59.3%
Ford Motor	4,236	3.5%	4,340	3.8%	-2.4%
MG	4,000	3.3%	4,008	3.5%	-0.2%
Hyundai	3,979	3.3%	3,765	3.3%	5.7%
Honda	3,436	2.9%	3,460	3.1%	-0.7%
Suzuki	3,305	2.8%	3,275	2.9%	0.9%
Renault	3,013	2.5%	3,301	2.9%	-8.7%
JAC	1,946	1.6%	1,701	1.5%	14.4%
Mitsubishi	1,885	1.6%	1,535	1.4%	22.8%
Chirey / Chery *4	1,883	1.6%	2,600	2.3%	-27.6%
BMW *1	1,479	1.2%	1,236	1.1%	19.7%
GWM *5	1,333	1.1%	745	0.7%	78.9%
Mercedes-Benz	1,044	0.9%	883	0.8%	18.2%
Changan	826	0.7%	-	-%	-%
Volvo	512	0.4%	306	0.3%	67.3%
Subaru	303	0.3%	322	0.3%	-5.9%
MOTORNATION *3	219	0.2%	820	0.7%	-73.3%
Lexus	169	0.1%	229	0.2%	-26.2%
Lincoln	169	0.1%	116	0.1%	45.7%
Land Rover	161	0.1%	122	0.1%	32.0%
JETOUR	142	0.1%	249	0.2%	-43.0%
Isuzu	138	0.1%	90	0.1%	53.3%
Foton	137	0.1%	-	-%	-%
Infiniti	88	0.1%	101	0.1%	-12.9%
Acura	66	0.1%	77	0.1%	-14.3%
Jaguar	1	0.0%	11	0.0%	-90.9%
Total	119,811	100.0%	113,093	100.0%	5.9%

*1 Includes sales volume of the MINI.
*2 Includes sales volume of the Dodge, Jeep and Ram.
*3 Includes sales volume of the BAIC, JMC, DFSK and SERES.
*4 Includes sales volume of the Chirey and Omoda.
*5 Includes sales volume of the GreatWall, Haval and Tank.
Source: Instituto Nacional de Estadistica y Geografia (INEGI)