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Mexico - New car sales in 2026 by OEM, vehicle type
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*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.
Sales data by OEM/model in Mexico
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Flash report, Automotive sales volume, 2026
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Flash report, January 2026
Feb 6, 2026
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
Mexican vehicle sales up 8.7% in January 2026
On February 5, Mexico’s Instituto Nacional de Estadistica y Geografia (INEGI) reported sales of 131,491 light vehicles in January, representing an increase of 8.7% from the 120,953 sales in January 2025. This marked the highest January level on record in INEGI statistics.
The growth in the market was mainly driven by the increase in sales among Chinese brands, with MG Motor increasing sales by 55.0% to 6,198 units, Geely by 245.3% to 3,356 units, JAC by 3.2% to 2,008 units, Changan by 89.8% to 1,568 units, GWM declining by 7.3% to 1,236 units, and Jetour posting a 218.2% increase to 455 units.
Nissan remains as the best-selling brand in the country, with 24,695 units delivered in January, an increase of 21.8% from the previous year.
Overall, Volkswagen Group sales of 14,126 units in January decreased by 5.0% from the same month in 2025.
General Motors sold 16,339 units, an increase of 3.9% from last year.
Ford sold 4,017 units in January, a decrease of 5.2% from 2025, while Stellantis sales increased by 14.8% to 8,106 units in January.
Toyota sold 11,669 units, an increase of 6.3%, while Honda sold 4,054 units, an increase of 17.5%, and Mazda sold 8,704 units, an increase of 11.1% from the same month last year.
Kia sales increased by 5.0% to 9,032 units, while Hyundai sales increased by 3.7% to 4,125 units.
The strong start in January was largely driven by ample vehicle supply, supported by the post-pandemic recovery in OEM operating rates, including the normalization of supply chains amid improving semiconductor availability. In addition, vehicle lineups in the Mexican market have expanded. Meanwhile, on January 1, the Mexican government significantly raised tariffs on imported vehicles and auto parts from non-FTA countries such as China. Developments in U.S. trade policy will continue to warrant close monitoring going forward.
Sales of new vehicles by type(including import cars)
| 2026 Jan. |
2025 Jan. |
Y-o-Y | |
|---|---|---|---|
| Cars | 60,744 | 51,155 | 18.7% |
| Light Trucks (Pickup Truck, SUV) | 70,747 | 69,798 | 1.4% |
| Total | 131,491 | 120,953 | 8.7% |
Source: Instituto Nacional de Estadistica y Geografia (INEGI)
Sales of New Passenger Cars and Light Trucks (Pickup Truck, SUV)
| Maker/Brand | 2026 | 2025 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Nissan | 24,695 | 18.8% | 20,279 | 16.8% | 21.8% |
| GM | 16,339 | 12.4% | 15,724 | 13.0% | 3.9% |
| VW Group | 14,126 | 10.7% | 14,863 | 12.3% | -5.0% |
| - VW | 11,195 | 8.5% | 12,144 | 10.0% | -7.8% |
| - SEAT | 2,005 | 1.5% | 1,893 | 1.6% | 5.9% |
| - Audi | 649 | 0.5% | 536 | 0.4% | 21.1% |
| - Porsche | 277 | 0.2% | 290 | 0.2% | -4.5% |
| Toyota | 11,669 | 8.9% | 10,976 | 9.1% | 6.3% |
| Kia | 9,032 | 6.9% | 8,605 | 7.1% | 5.0% |
| Mazda | 8,704 | 6.6% | 7,832 | 6.5% | 11.1% |
| Stellantis | 8,106 | 6.2% | 7,062 | 5.8% | 14.8% |
| - Chrysler *2 | 6,493 | 4.9% | 4,796 | 4.0% | 35.4% |
| - Peugeot | 1,297 | 1.0% | 1,681 | 1.4% | -22.8% |
| - Fiat | 301 | 0.2% | 563 | 0.5% | -46.5% |
| - Alfa Romeo | 15 | 0.0% | 22 | 0.0% | -31.8% |
| MG | 6,198 | 4.7% | 4,000 | 3.3% | 55.0% |
| Hyundai | 4,125 | 3.1% | 3,979 | 3.3% | 3.7% |
| Honda | 4,054 | 3.1% | 3,436 | 2.8% | 18.0% |
| Ford Motor | 4,017 | 3.1% | 4,236 | 3.5% | -5.2% |
| Geely | 3,356 | 2.6% | 972 | 0.8% | 245.3% |
| Suzuki | 3,248 | 2.5% | 3,305 | 2.7% | -1.7% |
| Renault | 2,636 | 2.0% | 3,013 | 2.5% | -12.5% |
| Mitsubishi | 2,107 | 1.6% | 1,885 | 1.6% | 11.8% |
| JAC | 2,008 | 1.5% | 1,946 | 1.6% | 3.2% |
| Changan | 1,568 | 1.2% | 826 | 0.7% | 89.8% |
| BMW *1 | 1,359 | 1.0% | 1,479 | 1.2% | -8.1% |
| GWM *5 | 1,236 | 0.9% | 1,333 | 1.1% | -7.3% |
| Mercedes-Benz | 699 | 0.5% | 1,044 | 0.9% | -33.0% |
| JETOUR | 455 | 0.3% | 143 | 0.1% | 218.2% |
| Subaru | 400 | 0.3% | 303 | 0.3% | 32.0% |
| Volvo | 328 | 0.2% | 512 | 0.4% | -35.9% |
| Lexus | 220 | 0.2% | 169 | 0.1% | 30.2% |
| Land Rover | 174 | 0.1% | 161 | 0.1% | 8.1% |
| Isuzu | 149 | 0.1% | 138 | 0.1% | 8.0% |
| Lincoln | 135 | 0.1% | 169 | 0.1% | -20.1% |
| MOTORNATION *3 | 118 | 0.1% | 219 | 0.2% | -46.1% |
| Infiniti | 109 | 0.1% | 88 | 0.1% | 23.9% |
| Acura | 70 | 0.1% | 66 | 0.1% | 6.1% |
| Foton | 39 | 0.0% | 305 | 0.3% | -87.2% |
| Auteco | 12 | 0.0% | 1 | 0.0% | 1100.0% |
| Jaguar | 0 | 0.0% | 1 | 0.0% | -100.0% |
| Chirey / Chery *4 | N/A | -% | 1,883 | 1.6% | -% |
| Total | 131,491 | 100.0% | 120,953 | 100.0% | 8.7% |
*1 Includes sales volume of the MINI.
*2 Includes sales volume of the Dodge, Jeep and Ram.
*3 Includes sales volume of the BAIC, JMC, DFSK and SERES.
*4 Includes sales volume of the Chirey, Omoda and Jaecoo.
*5 Includes sales volume of the GreatWall, Haval and Tank.
Source: Instituto Nacional de Estadistica y Geografia (INEGI)
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