VW's trends in China (Part 2): Sales target revised upward to 3.6 million by 2015

Mid-term sales and product plans in China

2013/11/15

Summary

 This is our second report on the latest trends of VW Group China including Audi and SKODA.VW Group China is steadily proceeding with its mid-term business plan that aims to increase sales in the south, west and inland, while it is establishing local production operations. It has revised the passenger car (PC) sales target in China (all local production on the wholesale/factory shipment basis) upward from three million units in 2013 to approx. four million units in 2020, which will account for 20% of the Chinese PC market. It also plans to commence local production of new energy vehicles (plug-in hybrid vehicles and electric vehicles) equipped with locally developed powertrain systems in 2016. For the sales network, VW plans to almost double the dealerships from 1,590 as of early 2012 to 3,000 by 2015.


 

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VW Group's mid-term business plans and strategies for China

Details
Group's overall objectives for 2018 1. To achieve the largest global production as the Group
2. To be a global leader in technological innovations for all the complete vehicle models, including electric vehicles (EV)
Sales target * To achieve 20% market share, namely approx. four million units, in the PC market in China in 2020, with plans to establish flexible local manufacturing operations capable of supplying over four million units/year.
Investment plan The immediate investments to be focused on:
(1) Expanding/upgrading production operations in China including building/improving plants and production lines
(2) Locally developing eco-cars and their technologies including energy-saving vehicles/new-energy vehicles (NEV).
    For the powertrain systems, VW Group China will accelerate its efforts in establishing production operations to shift to eco-friendly powertrain systems including the small EA211 engine, the medium EA888 engine, the MQ200 manual transmissions and dual-clutch transmissions (direct shift gearbox: DSG).
Sales expansion strategy  VW's "South China Strategy" had focused on sales promotion in the southern market including Guangdong Province, where Japanese OEMs hold large market shares. It will revise it to further increase its market shares. The new strategy will include the midwestern market such as Xinjiang and Sichuan Province, the only region where the Chinese government still provide benefits to investors, as well as the inland region such as Hunan Province, which is said to have many potential customers.
* To improve the quality of sales and service operations as its immediate business challenge.
Employment scheme * To increase the number of employees in China by 25,000 to over 100,000 by 2018. It was about 75,000 as of April 2013.
(Reference)
Audi/SEAT
Audi China (Audi Sales Division of FAW-Volkswagen Automobile Co., Ltd.)
* To further improve its high quality:
    Audi China will add new models with the latest technologies and increase the lineup for the Chinese market. It will improve the service quality/customer satisfaction level at dealerships.
* By 2015
 It will become the leader in the premium car market.
 It will add more than three new models  every year to increase the number of total models to 42 models in all the series. As of October 2013, 31 models are already available.
 Sources include "Audi's leadership strategy" announced by the FAW-Volkswagen Automotive Co. (FAW-VW) Audi Sales Division.
* To promote localization based on its own global standards in the whole value chain including R&D, procurement, production and marketing.
 It will raise the average local content ratio of is models produced in China to 85% from 60% as of July 2013.
SEAT China
* SEAT China will be patient about sales expansion in the next three to five years from 2013 and focus on establishing the brand image in China. (Source: an article in October 2013 based on the interview with the person responsible for the SEAT brand in China.)
*Note: SEAT China resumed import sales in March 2012. The brand sold 771 units of three models of the Leon/Alhambra/Ibiza in China in the January-September period of 2013.

 

 



Sales targets: over four million units in 2020

 VW's passenger car (PC) sales targets in China (all local production on the wholesale/factory shipment basis) are reported as over three million units in 2013, approx. 3.55 million units in 2015 and approx. four million units in 2020 with PC market share of 20%.

 For the VW brand, the Group aims at over 2,235,000 units in 2013 and 2,350,000 units in 2015. For the Audi brand, it aims at approx.500,000 units in 2013, over 700,000 units by 2015 and one million units in the medium- to long-term. For the SKODA brand, it aims at approx. 300,000 units in 2013, 490,000 units in 2015 and further at about 600,000 units around 2018.

 

VW Group's sales targets in China by joint venture (JV) and by brand

Details
▽2013: A total of 3.2 million units including imports on the wholesale/factory shipment basis, announced in October 2013
Breakdown: the VW brand, over 2.34 million units/Audi brand, 500,000 units/ SKODA brand, 320,000 units
   <Local production> Over three million units for the VW, Audi and SKODA brands in total
This has been revised upward from 2,920,000 units announced in 2013.
Breakdown: VW brand, 2,235,000 units/Audi brand, 415,000 units/ SKODA brand, over 300,000 units.The 2012 sales were 2,609,000 units.
   <Shanghai VW-made VW and SKODA brands' cars> 1.5 million units
 (Announced in July 2013. Revised upward by 80,000 units from 1.42 million units announced in the beginning of 2013.)
Breakdown: VW brand, over 1.15 million units/ SKODA brand, over 300,000 units.
<VW and Audi brands' cars made by FAW VW> Over 1.5 million units
 (Revised upward from 1.5 million units announced in the beginning of 2013)
Breakdown: VW brand, over 1,085,000 units/Audi brand, 415,000 units including 150,000 units of the A6L
<Imports> A little less than 200,000 units in total
* Audi brand: Almost 85,000 units
* VW brand: Approx. 108,000 units (84,000 units sold in 2012)
▽2015: Approx. 3.55 million units (local production only)
 Breakdown: the VW brand, 2.35 million units/Audi brand, over 700,000 units/ SKODA brand, 490,000 units
<Shanghai VW> Approx. 1.75 million units
 (Announced as two million units in 2011. The annual production capacity will be two million units. )
   * VW brand: Over 1.25 million units
* SKODA brand: Approx. 490,000 units (calculated value)
Note: Shanghai VW announced at the end of 2010 that for 2015, it would set the target share of the locally-produced SKODA brand cars in all the Shanghai VW sales as 28%.
<FAW-VW> 1.8 million units in total including VW and Audi brands, reported in October 2013.
 (The target announced in 2011 was 1.65 million units.)
* VW and other brands: approx. 1.1 million units
* Audi brand: Over 700,000 units
Source: "Audi's leadership strategy" announced by the FAW-VW Audi Sales Division in early 2013
▽2020: Approx. four million units (calculated value) with 20% market share in the PC sales in China (on the wholesale/factory shipment basis)
 (Calculation based on the VW's prediction of 20 million units for the whole PC demand in China. A VW official revealed the prediction to the media in interviews in May and September 2013.)

 

 



To provide over 90 models for the Chinese market in 2015

Plans for the vehicle lineup in China

 In September 2013, it was reported that VW Group China would increase its lineup from current 80 models (a total of 59 import models and 21 locally assembled complete knock-down (CKD) models) to 91 models (a total of 61 import models and 30 locally assembled models) by 2015.

 This means that the Group will launch 11 new models in total in China, which include nine locally produced models, between September 2013 and 2015. The media report, however, did not reveal if the lineup would include commercial vehicles or not, nor breakdown of brands.

 (Please refer to "Model Plans" of the MarkLines' web site on VW China's detailed plans by model.)


 Prior to this meida report, VW Group China announced in January 2013 its plan to increase the lineup for the Chinese market. According to the plan, the Group aims to expand its lineup of all its passenger cars and commercial vehicles, including the Porsche, to 94 models in total by 2015. The 94 models consist of 60 import models and 34 locally produced ones.

 

SKODA brand
 SKODA announced in July 2013 that it would increase the number of models to be launched yearly in China to two to three new models. By 2014, it would expand the lineup to a total of eight or nine models with six locally produced models and two to three imported models.
 SKODA also revealed in April 2013 that it was negotiating with Shanghai VW and Shanghai Automotive Industry Corp. (SAIC) on the local development of a China-exclusive model.
Audi brand
 Audi announced in July 2013 that it would launch all the 42 models of all its PC series in the Chinese market by 2015. As of July 2013, there were a total of 31 PC models available in China. It has been reported that Audi will release more than three new models every year in and after 2013.
 As for the annual production and sales, Audi aims to achieve 700,000 units by 2015 and one million units in the medium- to long-term. In 2012, its production as well as sales exceeded 400,000 units.

Note: Among imported Audi models, the popular Audi Q7 has been fully-redesigned several times since its debut in the Chinese market in 2006. The latest 2014 model has already been launched in China. The cumulative sales volume as of May 2013 exceeded 70,000 units.

 

VW Group introducing modular platform strategy in China to standardize manufacturing technologies and facilities

 As part of VW Group's global product strategy, VW Group China is promoting its modular platform strategy that makes large-scale production easier and reduces cost. (Please refer to MarkLines' report No.1192 issued in August 2013 for details on VW's modular platform strategy.)

 VW Group plans to build about 40 major models based on a platform "Modularen Querbaukasten/Modular Transverse Matrix (MQB)" by 2017. The MQB is designed for vehicles with transverse engines and can be adopted by a wide variety of segments including the Polo/Golf/Beetle/Scirocco/CC and Audi A3. With the MQB, these different models can share 70% of the parts and VW is able to cut its development cost by 20%. VW also expects to cut the assembly time by 30%.


 Details on the models for the Chinese market have yet to be provided, Shanghai VW revealed in October 2013 that five SKODA brand models were built on the new MQB platform, namely, the Octavia, Superb, Yeti, Rapid, and a 7-seater D-segment supports utility vehicle.

 

 



To increase dealerships to 3,000 in 2015

 VW Group is mapping out a new sales expansion strategy in order to raise its market share in China. Initially the Group had set its target market to the south China around Guangdong Province, where Japanese OEMs are concentrated and hold large market shares. The new strategy aims to increase sales in the western regions around Xinjiang and Sichuan Province, where the Chinese government still provides benefits to investors, and the inland region around Hunan Province as well.

 Under this strategy, new plants and production lines started one after another, including FAW-VW plants in Foshan, Guangdong Province and Chengdu, Sichuan Province as well as Shanghai VW plants in Xinjiang and Ningbo. For the latest trends of VW's increasing production capacities in China, please refer to MarkLines' report No. 1215 released in October 2013, "VW's trends in China (Part 1): Production."

 

Dealership network: To expand to 3,000 dealers in total in 2015 for VW, Audi and SKODA brands

 As part of its strategy to expand sales in China, VW Group, including Audi and SKODA, plans to almost double the dealerships to 3,000 by 2015. Target breakdown: Over 1,900 VW brand dealers (1,120 as of early 2012); over 450 to 500 Audi brand dealers (230 as of early 2012, over 300 as of July 2013); and over 500 SKODA brand dealers (240 as of early 2012). Audi has also been reported that it would increase the network to 700 dealers by 2020.
 As of September 2013, Shanghai VW had over 1,300 dealers for both sales and services. Breakdown: approx. 980 VW brand dealers, about 50 of which are located in the northwestern region; approx. 320 SKODA brand dealers.

To increase sales of imported VW/SKODA cars

 In order to increase sales of highly profitable VW/ SKODA brands' import models, VW is building import car booths at existing Shanghai VW dealers at a rapid pace. As of September 2013, there were reportedly a total of 123 VW brand's import car outlets including the dealers that also sell Shanghai VW-made cars.
 In China, sales of VW import models grew 64.8% in the five years from 2008 to 2012. The growth rate of import models as a whole was approx. 35%. In 2013, however, import car sales are slowing down and expected to slightly increase by 4 to 5%. (Source: Reported by the Beijing News, a leading Chinese newspaper, as a remark made in September 2013 by VW China's vice president in charge of marketing.)
To increase sales of imported VW/SKODA cars through Shanghai VW dealerships
 Shanghai VW reached an agreement in September 2013 with Volkswagen Group Import China Co., Ltd. (VGIC), which controls sales of VW brand's import cars in China, on their strategic collaboration in import car sales.
 In September 2013, they set up import car booths at some of Shanghai VW's 4S dealerships and started selling imported Touareg sports utility vehicle (SUV) and T5 Multivan together with locally made VW brand's cars. (The manufacturer's suggested retail price of the Touareg is between CNY 685,600 and 1,104,600 and that of the T5 Multivan is between CNY 438,000 and 568,000. Shanghai VW plans to increase its lineup of import models.
 In April 2013 prior to the above-mentioned agreement, Shanghai VW had signed a contract with VW Group China and SKODA on the sale of SKODA brand cars at its dealerships. It started selling two imported SKODA models, the Yeti SUV and the Superb Wagon, at Shanghai VW's dealers.
 In China, sales of imported VW brand models grew 56% y/y in 2012. In 2013, however, the growth level is lower, partly affected by the declining trend in the Chinese import car market.

Note: As of September 2013, VW made clear that it did not plan to manufacture its luxury Touareg SUV in China.

FAW-VW segmentalizes VW brand market into six

 In February 2013, FAW-FW subdivided the VW brand market in China into six regions from four in order to shaken up the management system for sales expansion. It has also improved the sales management system by appointing a service director in addition to a sales director and a marketing director.
The six regions are listed below. Inner Mongolia Autonomous Region
  Region 1: Inner Mongolia Autonomous Region, Helongjiang Prov., Jilin Prov., Liaoning Prov.
  Region 2: Beijing, Tianjin, Hebei Prov., Shanxi Prov.
  Region 3: Shandong Prov., Henan Prov., Hubei Prov.
  Region 4: Jiangsu Prov., Anhui Prov., Zhejiang Prov., Shanghai
  Region 5: Hunan Prov., Jiangxi Prov., Fujian Prov., Guangdong Prov., Guangxi Zhuang Autonomous Region,
                 Hainan Prov.
  Region 6: Shaanxi Prov., Ningxia Hui Autonomous Region, Gansu Prov., Chongqing, Sichuan Prov.,
                Guizhou Prov.,Yunnan Prov., Qinghai Prov., Tibet Autonomous Region, Xijiang Uygur Autonomous
                Region
 FAW-VW has decentralized the decision-making authority, which had been concentrated to its headquarters at Changchun, Jilin Province, into four regions of China: the north, the south, the northwest and the east. Based on this, it has launched a divisional system that each division has a core function of sales and reorganized the four regions into four sales divisions (NSC) in 2007.
Audi's sales strategy in China
 Audi aims to annually sell over 700,000 units in China by 2015 and one million units in the medium- to long-term. It plans to increase the Audi brand lineup, improve customer satisfaction and dealers' service quality, and promptly launch the world's latest technologies as part of Audi's marketing strategy in China.

 

 



Latest trends in energy-saving/new-energy vehicles business

VW Group's energy-saving vehicle/NEV strategy in the world and in China

Details
VW Group's grand policy * At the moment, VW Group plans to advance both conventional powertrain systems and next-generation powertrain systems for hybrid, pug-in hybrid and electric vehicles (HV/PHV/EV).
* To improve its conventional powertrain systems including the TDI, TSI, TGI and DSG.
* To increase sales of eco-cars adopting the BlueMotion Technology and the start/stop system.Note: BlueMotion Technology is a name of VW's green technology to cut fuel consumption through combination of the start/stop system with the regenerative braking system, fuel-efficient tires and improved aerodynamics.
 To advance and promote practical application of the next-generation powertrain systems such as HV, PHV and EV in order to replace the conventional powertrain systems completely by the next-generation systems. (Source: Reported in August 2013 based on a remark by Genis Brustenga, head of the electric vehicle project at the R&D center of VW Group China.)
VW Group's objective By 2018
(1) VW Group will become a leader of green vehicle technology among automakers in the
     world.
(2) VW Group will be a pioneer in the electric vehicle market.
Group's business plans for energy-saving vehicle, NEV in China and in the world NEV (PHV/EV) <VW Group>
    To mainly expand and focus on PHV.
 VW Group announced in September 2013 its plan to launch a total of 40 EV, HV and PHV models, 14 of which are to be released in 2014. Details on models for the Chinese market are yet to be disclosed.
<PHV project in China>
 VW/Audi agreed with its partners in China, China FAW Group Corp. and SAIC, on the local development and production of PHV technology. In 2012, they undertook the development. They plan to announce their first, jointly developed PHV in 2015 and to start its local production in 2016.
 It will add a PHV version equipped with the same powertrain system to each one of the models manufactured in China and improve the lineup in china.
<EV project in China>
 VW will support its Chinese partners in developing technologies for electric powertrain systems.
 VW will promote EV infrastructure establishment in China in cooperation with its joint venture partners' competitor OEMs including GM, BMW and Daimler in addition to the government, power companies and real estate management companies.
Energy and water saving <China>
 By 2015, VW will upgrade all the 70 models in the Chinese market in order to improve fuel efficiency of by 11%. It will optimize fuel consumption of conventional combustion engines or utilize the latest alternative powertrain systems. (The Group had improved the Liter-per-100kilometer fuel efficiency of the 70 models in 2010, up 20% from 2005.)
 VW is constructing new paint shops to introduce the dry paint separation technology at its seven PC plants in China: two at Changchun, one at Chengdu, three at Shanghai and one at Nanjing. These new paint shops will save energy by 70% and water by 90% compared to the old paint facilities.
 FAW-VW completed this new paint shop at the Chengdu plant in 2011 and started operations. At the remaining six plants, the same new shops were under construction as of April 2013 and some of them have already started operations.
<VW Group in the world, including China>
* 2018: VW announced in March 2013 that it would allocate more than two-thirds of its group-wide investment to high-efficiency/energy-saving technologies, powertrains, new products and environmentally-friendly manufacturing facilities. An example is practical application of the R744 refrigerant of carbon dioxide system in car air-conditioners.
 The Group aims to reduce energy, water, raw material waste and CO2 emission at all its plants in the world, including China, to 25% below 2010 levels.
 VW will improve fuel efficiency of all the models by 10 to 15% compared to respective, previous models at the time of full remodeling.。
* 2020: VW will upgrade its target for the average fuel consumption of VW brand models from 6.9-liter/100km of 2015 to 5.0-liter/100km.

 

To produce NEV in China from 2016 onwards

 VW Group China announced in October 2013 its new energy vehicle (NEV)strategy in China. It aims for localization of NEV technologies including the e-tron electric drive technology with priority on plug-in-hybrid vehicle (PHV). Three years from now in 2016, it will commence local production of NEV and some of the components at its joint venture plants in China. *
 Details on the NEV components localization and production items have not been disclosed yet. FAW-VW, however, undertook the market research in China in July 2013 for the joint development of a PHV with Audi and FAW and revealed that they were proceeding cautiously with the NEV launch in China.
 At the NEV strategy announcement, VW also revealed that it started building a framework for NEV production in China. Prior to local production, it will start import and sale of PHV and EV in 2013 and 2014. As of October 2013, import and sales of the Audi Q5 hybrid quattro, A6 hybrid, A8L hybrid started and from December 2013 import and sales of the Porsche Panamera S E-Hybrid will begin. Import and sales of VW brand EV will also start soon.
 On the same day as these announcements, VW held a test-driving event in Beijing for the Group's EV/PHV, including the VW XL1 PHV, VW electric up! EV, Audi A3 e-tron and Porsche Panamera S E-Hybrid.

*Note: VW had announced in December 2012 that it would start producing NEV in China in 2014 or 2015.

Audi to jointly develop PHV powertrain system with FAW and to manufacture over 10 NEV cars
 Audi announced in July 2013 that as part of its partnership with FAW, it would jointly develop PHV and the powertrain system technologies through their JV, FAW-VW.
 After starting local production of the jointly-developed PHV powertrain system, Audi plans to locally manufacture a total of more than ten NEV models. The models will include the Audi Q5 hybrid, A6 40 hybrid, A8L 40 hybrid as well as PHV/EV based on the A3 e-tron Concept and A2 e-tron Concept.
Shanghai VW completes construction of NEV development facilities
 In June 2013, Shanghai VW completed construction of the development facilities for NEV, which acquired a safety certification by a third party. The construction had started at the end of 2010 by renovating an old plant on the bottom floor of the test building of Shanghai VW R&D Center. New equipments have been installed. The area is 1,400 square meters.
 The facilities are capable of testing and verifying NEV's core components such as secondary battery systems for powertrains including cells, cell modules and their control systems. There are also facilities for measuring, testing and charging the completed NEV.
 VW and SAIC Motor Corp. signed the joint declaration in June 2011 in Berlin, Germany that they would support their JV, Shanghai VW in developing NEV.

 

VW China to strengthen energy-saving efforts along with NEV promotion

 As part of is energy-saving efforts, VW will localize production of BlueMotion models and expand their sales.

 As environmental efforts, it is increasing the production capacity of new eco engines at a rapid pace. VW plans to replace the cast-iron TSI turbo gasoline engine by the new aluminum ones such as the EA211 and EA888. As for transmissions, VW is constructing new plants in Tianjin and Dalian, and increasing production capacity of the MQ200 eco-friendly manual transmission to be paired with a small-size engine and of the dual clutch gearbox (DSG).

VW China launches BlueMotion vehicles at a rapid pace
 VW China started local production of an eco-car adopting the BlueMotion technology in 2012 and aims to expand its sales.
 FAW-VW commenced manufacturing the sixth-generation VW Golf BlueMotion at the beginning of 2012 and launched the model in the market around March 2012. (The suggested retail price: CNY 159,800) The powertrain system consists of the 1.4-liter TSI engine, DSG and a stop/start system. The average fuel consumption announced by the manufacturer is 4.9-liter/100 km. The fuel efficiency is improved by approx. 20% compared to the same model of the standard specification.
 Shanghai VW began production and sales of the new Passat BlueMotion in November 2012. The suggested retail prices range between CNY 212,800 and 218,800. The average fuel consumption announced by the manufacturer is 6.1-liter/100 km. The powertrain system is the same as the Golf BlueMotion, whose local production had started earlier, that is, a combination of the 1.4-liter TSI engine, DSG and a stop/start system.
 In June 2013, Shanghai VW revealed its plan to add a BlueMotion technology version to each one of its existing models in the market. (Source:According to an article based on the interview with Vice Marketing General Manager Jia Mingdi of SAIC-VW Sales Co., Ltd.)
 As of October 2013, locally manufactured VW BlueMotion models available in China are: the Magotan,Golf,Sagitar made by FAW VW and the new Passat/new Tiguan made by Shanghai VW, all under VW brand.
Audi has introduced start/stop as standard in all models in China
 Audi has provided the start/stop system as standard equipment in all its models for the Chinese market as of September 2013. This has reduced the fuel consumption by 300 cc/100 km as compared with the level prior to the introduction.

 

 



Investment plans: EUR 9.8 billion from 2013 to 2015

 In April 2013, VW announced its investment plans for China, which is to contribute more than EUR 9.8 billion by 2015 out of cash flow from its two joint ventures in China, Shanghai VW and FAW-VW. One third, approx. EUR 3.27 billion, will be used to strengthen local production operations and the remaining two thirds, approx. EUR 6.53 billion, will be used to develop fuel-efficient eco-cars (energy-saving/new energy vehicles).


 According to VW Group China's statement in April 2013, the Group planned to hire 25,000 employees in addition to current 75,000 by 2018. It also revealed that it would increase the local production capacity to four million vehicles per year by 2018. In its medium-term scheme as of October 2013, however, the annual production capacity will be raised up to five million units in or after 2017.

Details of VW Group China's investment plans

Investments in China
Details
A total of over EUR 9.8 billion in the three years from 2013 to 2015(The latest investment information as of October 2013, which has no major changes from VW's announcements of November 2012 and April 2013.)
   * To invest in plant construction/expansion and new facilities
    The plan includes Shanghai VW Changsha plant and FAW-VW Foshan plant (second phase). CNY 13.3 billion (EUR 1.59 billion) was invested in the first phase construction of the Foshan plant and CNY 15.3 billion (EUR 1.83) will be used for its second phase expansion works.
* To invest in development of new products and new technologies including new energy-saving vehicles.
(Reference) VW Group's investments in global businesses
Details
A total of EUR 50.2 billion in the automotive business in the three years from 2013 through 2015.(This excludes EUR 9.8 billion investments in China. Based on VW's announcement in early 2013.)
   * A total of EUR 39.2 billion in plant construction/expansion and new facilities. (Over 60% /EUR 23.52 billion allocated to Germany.)
    A total of EUR 14.5 billion in VW's plants all over the world, including Audi's production in Mexico and Porsche's plant expansion.
* A total of EUR 10.6 billion in of product/technology development
 From 2013, over EUR 7 billion/year to be invested in developing EV technology and components.
 By promoting the modular platform strategy, VW Group further pursues cost cuts and each brand is launching various new models with modular platforms.

 

 



(Reference) VW's passenger car sales by plant and by model

(units)

Model 2011 2012 Jan.-Sep.
2012
Jan.-Sep.
2013
2013
(annual plan)
Grand total (VW Group in China) 2,200,715 2,608,896 1,922,858 2,294,004 Over 3,000,000
   Breakdown
By OEM, or model
▽Total (FAW-VW) 1,034,888 1,328,888 973,646 1,130,380 Over 1,500,000
  Jetta, or New Jetta 217,861 242,528 179,752 187,318 Breakdown
(by brand):
(1) VW: 1,085,000,
(2) Audi: 415,000
Sagitar1.4/1.8/2.0T (T refers to the model with turbocharger), 1.6/2.0L 128,325 196,296 131,964 208,678
Magotan 1.4/1.8/2.0T, 3.0L 87,365 173,664 124,871 143,488
New Bora 1.4T, 1.6L 207,041 222,735 167,726 177,781
6th-generation Golf 1.4/2.0T, 1.6L 100,020 127,376 93,932 71,874
CC 1.8/2.0/3.0T 36,576 37,589 28,406 32,636
Audi A4L 1.8/2.0T, 3.0L 87,262 100,519 76,531 90,924
Audi A6L 2.0T, 2.4/2.7/2.8/3.0L, all-new A6L 2.0T, 2.5/2.8/3.0L 111,806 138,024 104,354 113,149
Audi Q5 58,632 90,157 66,110 75,604
Audi Q3 - - - 28,928
▽Total (Shanghai VW) 1,165,827 1,280,008 949,212 1,163,624 1,500,000
Santana 1.8L 95,819 101,385 80,722 3,087 Breakdown
(1) VW: over 1,150,000
(2) SKODA: over 300,000
Santana Vista 108,170 98,484 80,843 50,401
all-new Santana 1.4/1.6L - 2,919 - 121,361
Lavida 1.4T, 1.6/2.0L 247,475 246,687 164,317 294,963
New Lavida 1.4T, 1.6L - 95,088 13,554 228,150
Gran Lavida 1.4T, 1.6L - - - 39,198
Passat Lingyu 1.8T, 2.0/2.8L 68,061 22,754 20,790 20
New Passat 1.4/1.8/2.0T, (V6) 3.0L 97,797 210,567 152,541 179,753
New Polo 122,242 118,849 79,107 104,712
Polo 2/3box 1.4/1.6L 45,663 21,345 20,780 3,118
Cross Polo 178 17,909 13,122 15,449
Touran 1.4/1.8/2.0L 31,241 36,044 29,012 31,177
Tiguan 1.4/1.8/2.0L 129,172 173,062 138,577 151,272
SKODA Octavia 1.4/1.8/2.0T, 1.6/2.0L 126,450 137,616 103,100 92,461
SKODA Fabia 1.4/1.6L 48,759 48,380 34,548 27,665
SKODA Superb 1.4/1.8/2.0T 44,800 44,007 31,753 29,781
SKODA Rapid 1.4/1.6L - - - 19,206
Breakdown
by model, or OEM
▽Total (sedan/hatchback) 1,981,670 2,309,633 1,689,159 2,007,023 Breakdown:
(1) VW: over 2,235,000,
(2) Audi: 415,000
(3) SKODA: over 300,000
FAW-VW 976,256 1,238,731 907,536 1,025,848
Shanghai VW 1,005,414 1,070,902 781,623 981,175
▽Total (MPV, Shanghai VW only) 31,241 36,044 29,012 31,177
▽Total (SUV) 187,804 263,219 204,687 255,804
Shanghai VW(FWD/RWD) 129,172 173,062 138,577 151,272
FAW-VW(AWD only) 58,632 90,157 66,110 104,532

Note: Sales of the Audi brand cars in China, including imports and excluding sales in Hong Kong, increased in 2012 by 30% y/y to 402,888 units.

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