Daimler AG targets 940,000 CV sales by 2015
The company promotes common components and new model releases in developed and emerging markets
2013/03/14
- Summary
- Targets of Daimler commercial vehicle divisions
- Daimler Commercial Vehicle Divisions: 2012 Sales and 2013 forecasts
- Daimler commercial vehicle divisions raised total revenue by 4.8%, dropped EBIT by 29.6% in 2012
- Developed markets: Germany, the U.S. and Japan
- Emerging markets: India, Russia, China and others
- Daimler commercial vehicles product planning
- Reference: Daimler Group's business performance in 2012
- Reference: Regional unit sales of each Daimler commercial vehicle division
Summary
Daimler AG's commercial vehicle business is comprised of three divisions: Daimler Trucks, Mercedes-Benz Vans and Daimler Buses.
In 2012 Daimler Trucks expanded sales to 461,954 units, up 8.5% from 2011, while Mercedes-Benz Vans decreased sales by 4.5% y/y to 252,418 units and Daimler Buses dropped sales by 19.3% y/y to 32,088 units.
Daimler Trucks increased its unit sales as growth in the NAFTA region and Asia compensated the drop in Western Europe. Unit sales decreased in Western Europe by 5.5% from 61,000 units in 2011 to 58,000 units in 2012. Conversely, they increased in the NAFTA region by 18.4% y/y from 114,000 units to 135,000 units and in Asia by 21.3% y/y from 135,000 units to 164,000 units. In Latin America excluding Mexico, sales fell by 25.4% to 46,000 units from the previous year's brisk sales of 62,000 units.
Mercedes-Benz Vans dropped unit sales in Western Europe by 7.5% y/y to 165,000 units in 2012 and in Asia by 25.6% y/y from 18,000 units to 13,000 units in 2012.
Daimler Buses suffered from lower demands of buses in Latin America, where its sales fell from 25,000 units in 2011 to 18,000 units in 2012.
2015 sales targets are 500,000 units for Daimler Trucks, 400,000 units for Mercedes-Benz Vans and 40,000 units for Daimler Buses.
Daimler plans to promote use of common components in vehicles, reduce production costs through creating a global network among its production facilities, upgrade and increase models, and enhance sales in the existing markets as well as entering new markets.
Related reports:
Mercedes-Benz plans to sell 1.6 million units in 2015 (Feb 2013)
North American commercial vehicle market trends (Jan 2013)
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