Software Series 8: OEM Software Strategies (4)
Exploring Tesla's software strategy
2023/11/07
- Summary
- Reindeer sleigh at Christmas
- Frequently updating autonomous driving functions
- Already using integrated E/E architecture
Summary
U.S.-based Tesla Inc. is not only the world's largest manufacturer of electric vehicles (EVs), but is also at the forefront of the global automotive industry in terms of software-defined vehicles (SDVs). Tesla was the first company in the automotive industry to introduce over-the-air (OTA) software updates in 2012, and its method of collecting data from each vehicle and applying it to software development is another area in which Tesla takes the lead. As finished car manufacturers around the world begin running in unison to SDVs, what is Tesla aiming for?
Software Series report:
Software Series 7: OEM Software Strategies (3) Exploring the software strategy of Sony Honda Mobility (Oct. 2023)
Software Series 6: OEM Software Strategies (2) What Toyota's Arene OS is aiming for (Sep. 2023)
Software Series 5: OEM Software Strategies (1) Volkswagen aims for significant increase in software sales (Aug. 2023)
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)
Related reports:
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Honda: Developing Honda CI, cooperative artificial intelligence (May. 2023)
WCX 2023 (1) Software guiding automotive direction (May. 2023)
CES 2023: Concepts preview future OEM aspirations (Feb. 2023)
CES 2023: EV Concept HMI (Jan. 2023)
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