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AFEELA 1’s HMI
From coverage of the CES 2026 exhibition
2026/03/12
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Summary
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Display (front instrument panel, rear seats, Media bar)
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Yoke-type steering wheel switches (air conditioning, lighting, etc.), door opening/closing systems
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AFEELA 1 HMI concept (Personalization, AI communication, cloud integration, and more)
Summary
Sony Honda Mobility (SHM), the joint venture (JV) mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022, has been continuously exhibiting prototypes of its new AFEELA brand BEVs (battery electric vehicles) at past CES (Consumer Electronics Show) and Japan Mobility Show (JMS) expos, and finally unveiled several AFEELA 1 pre-production vehicles in multiple color variations, alongside a new AFEELA concept model at this year’s CES 2026. This report describes the HMI (Human-Machine Interface) features of the AFEELA 1 displayed at this year’s CES in Las Vegas.
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| AFEELA 1 pre-production vehicle unveiled at CES | Cockpit of the AFEELA 1 |
AFEELA at CES 2026
At CES 2026, there was much talk about the absence of Sony Group exhibits at the main booth, but SHM's AFEELA booth featured a major presence, and a large AFEELA sign was also displayed outside. On display at the AFEELA booth was the AFEELA Prototype 2026, a newly announced SUV, and several pre-production models, in multiple color variations, of the all-electric dual-motor AWD AFEELA 1 sedan that will be delivered starting this year. The cabin of the AFEELA Prototype 2026 was not open to the public, but MarkLines reporters were able to gain access to the interior of the AFEELA 1 as well as observe a demonstration by the display attendant. Although it was not possible to actually touch and operate the HMI, the following are some of the AFEELA 1's HMI features that were able to be seen from the demonstrations given by the display attendant.
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| CES 2026 (Las Vegas) | AFEELA's giant outdoor billboard at the CES venue |
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| AFEELA 1 pre-production sedan (left) and the newly announced AFEELA Prototype 2026 SUV (right) | AFEELA Prototype 2026 (exterior only) |
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