Honda releases medium-term strategy (1)
The all-new Fit to be developed in six regions
2012/12/21
- Summary
- Promoting localized development in a global scale while Suzuka Factory will be responsible for developing mini vehicles in Japan
- All-new Fit model to be developed concurrently in six regions
- Developing three Honda SPORT HYBRID systems
- Set to sell 1 million vehicles in Japan in FY2016, with mini- and compact-sized vehicles accounting for 70 to 80%
- Production structure in Japan: Maintaining 1 million vehicles production at home
- Consolidated results: Honda expects unit sales of 4.12 million units and sales amount of 9,800 billion yen in FY2012
- Honda's medium-term strategy in summary (announced in September 2012)
Summary
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Honda published its medium-term strategy in September 2012 announcing plans to sell more than three million vehicles in mature markets, another three million vehicles in emerging markets, six million vehicles in total, in FY2016 (sales in FY2012 are expected to be 4.12 million units). Honda's medium-term strategy calls for "global operation reform" through "concurrent development by all six regions," "adoption of locally optimized design drawings" and "improvement of production efficiency." Another key initiative of the strategy is the further advancement of the powertrain technological reform that Honda announced as "Earth Dreams Technology" in November 2011. The "concurrent development by all six regions" and "adoption of locally optimized design drawings" initiatives are being realized with the development of Honda's global strategic model, the all-new Fit. Regarding the powertrain technical development, Honda is developing three new hybrid systems that will reach the market in 2013. This report mainly contains the concurrent development of the all-new Fit in all six regions, the three new hybrid systems and rearrangement of the domestic sales and production structure in Japan. Honda's overseas operation will be covered in the next report. Honda's medium-term strategy announced in September 2012 is outlined at the end of this report. |
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 The all-new Fit-based "Urban SUV Concept" to be exhibited by Honda at the 2013 North American International Auto Show |
Related report: "Two million mini vehicles expected in Japan in 2012" (posted in December 2012)
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