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Proton unveils new EV brand “e.MAS”; to launch first e.MAS EV model in Malaysia by 2024
On June 12, 2024, Proton announced the official unveiling of its new EV brand, which will be known as e.MAS and is pronounced as the alphabet e combined with the word “mas”.
The acronym stands for Electrifying Malaysia, marrying the ‘e’ symbol to denote EVs together with the MAS abbreviation that is universally used....
The acronym stands for Electrifying Malaysia, marrying the ‘e’ symbol to denote EVs together with the MAS abbreviation that is universally used....
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