Announced on April 13, 2026, Proton is aiming for a 2% annual improvement in energy efficiency. The company has obtained ISO 50001:2018 Energy Management Systems certification, becoming the first passenger car manufacturer in Malaysia to achieve the standard. The certification was issued by the British Standards Inst

Announced on April 2, 2026, Proton reported March sales of 15,706 units (ICE, EV, PHEV), up 15.4% MoM and 12.8% YoY, lifting its Q1 volume to 49,140 units (up 40.1% YTD), its strongest performance in 22 years. This came despite a 4.9% contraction in Malaysia’s total industry volume (TIV), with Proton’s market share r

Reported on April 3, 2026, Malaysia’s automotive industry players expressed support for the Ministry of Investment, Trade and Industry’s (MITI) clarification on CKD-related policies following the BYD CKD issue, reaffirming a development-oriented approach to investment, localization and long-term industry sustainabili

Announced on March 4, 2026, Proton reported group sales of 13,566 units in February 2026. While this represents a 31% decline from January’s 15-year high, it marks a 20.8% increase compared with February 2025. Year-to-date sales for the first two months of 2026 rose 57.9% YoY to 33,399 units.
Proton’s market share is

Announced on March 2, 2026, Proton International Corporation Sdn. Bhd. (PICSB) launched the all-new Proton Saga in Brunei, marking its first export introduction following its Malaysia debut and the brand’s second model launch in Brunei in 2026 after the X50.
Built on PROTON’s Advanced Modular Architecture (AMA), the

In 2017, Geely Group acquired a 49.9% stake in Proton, becoming a Foreign Strategic Partner (FSP). The mission was clear: restore Proton as Malaysia’s top-selling brand and secure a top-three position in ASEAN by re-entering the Thai and Indonesian markets.
By 2025, the partnership had yielded significant results, wi

Announced on February 11, 2026, Proton unveiled the new 2026 Proton S70, now powered by a new 1.5-liter i-GT turbocharged 4-cylinder engine paired with a 7-speed wet dual-clutch transmission. Replacing the previous 3-cylinder unit, the new powertrain produces 181 PS and 290 Nm, enabling a 0–100 km/h time of 7.5 secon

Announced on February 3, 2026, Proton began 2026 on a high note, recording group sales of 19,833 vehicles in January, its best monthly sales in 15 years. This represents a 35.3% MoM increase and a 100% YoY jump from January 2025. Proton’s market share for the month is estimated at 30.6%, the highest since January 201

Reported on January 30, 2026, MCE Holdings Berhad has won Proton contracts worth approximately MYR 37.9 million to supply automotive electronics and mechatronic components for an upcoming model.
The agreements, spanning 7 years, were granted to MCE subsidiaries Multi-Code Electronics Industries and MCE Hengtuo, with

Announced on February 4, 2026, Proton New Energy Technology (PRO-NET) launched the all-new Proton e.MAS 7 PHEV in Malaysia, starting at MYR 109,800. 
A rebadged version of the Geely EX5/Starray/Galaxy Starship 7 EM-i, the Proton e.MAS 7 PHEV is built on the GMA platform and features an electric-first PHEV layout, wit

Announced on January 29, 2026, the Malaysian government has rolled out Matching Grant Programme for the vehicle replacement aimed at phasing out cars aged 20 years and older while encouraging the shift toward newer, safer, and more environmentally friendly vehicles.
Consistent with the government’s objective, Proton

Reported on January 29, 2026, Proton has confirmed a broad product offensive spanning new AMA-based models, electrified vehicles, and mid-cycle updates.
Three upcoming models, codenamed AMA02, AMA05, and AMA06, will be built on Proton’s Advanced Modular Architecture (AMA), following the 2026 Saga MC3 (AMA01). The AMA

Reported on January 28, 2026, Proton has raised its 2026 sales target from 180,000 to 200,000 units, representing an increase of 26% from 157,976 units sold in 2025. This underscores the company’s sharply accelerated growth expectations, including contributions from overseas markets.
To support this higher target, Pr

On January 13, 2026, Proton New Energy Technology Sdn Bhd (PRO-NET) officially opened bookings for the all-new Proton e.MAS 7 PHEV, its first PHEV and Malaysia’s first "dual-powered EV". This followed a 25-hour total livestream drive, covering over 1,100 km from Penang to Johor Bahru.
The China-imported (CBU) vehicle

Announced on January 12, 2026, Proton strengthened its export-led EV strategy with the debut of the 100kW Proton e.MAS 7 at the Singapore Motorshow, less than 6 months after returning to the Singapore market. The model expands Proton’s EV line-up following the e.MAS 7’s position as Malaysia’s best-selling EV in 2025.

Reported on January 8, 2026, Proton has launched the 2026 X70 MC3 in Malaysia, marking the model’s third minor update since its 2018 debut, with refinements guided by customer feedback.
The SUV is equipped with the 1.5TD i-GT engine with a 7-speed dual-clutch transmission, producing 181 PS and 290 Nm, with improved r

Announced on January 2, 2026, Proton closed 2025 with total group sales of 157,976 units, including 14,655 units delivered in December. This marked a 3.3% YoY increase and an estimated market share of 19.4%.
Performance was supported by strong model contributions and continued overseas expansion. The Proton Saga achi

Announced on December 11, 2025, Proton stated that its recent Technology Showcase, which included a preview of an upcoming PHEV model, helped enhance the brand’s high-tech positioning and sustain customer interest, contributing to improved sales in 2025 and setting the stage for growth in 2026.
Held at PROTON’s Centr

Announced on December 11, 2025, Proton posted group sales of 13,451 units in November, including domestic and export volumes. January–November sales totaled 143,322 units, up 3.6% YoY and on track for full-year growth, with an estimated 18.4% market share in November and 19.7% year to date.
In November, the Proton Sa

Reported on December 3, 2025, Proton is preparing to host the Proton Tech Showcase at its Centre of Excellence (COE) in Shah Alam, Malaysia, from December 5 to 7.
Ahead of the event, the company shared a teaser on Proton e.MAS's social media showing the silhouette of an SUV, prompting speculation that a new model mig