Thailand - Automotive Sales volume, 2025

Flash report, February 2025

Mar 25, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

February vehicle sales in Thailand down 6.7%, production down 13.6% (detailed report)
According to the Federation of Thai Industries (FTI), February vehicle sales in Thailand decreased 6.7% year over year to 49,313 units. In the first 2 months of 2025, vehicle sales were 97,395 units, a decline of 9.5% YoY.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in February, Toyota was down 4.9% to 18,729 units. Isuzu was down 10.7% to 6,832 units and Honda was down 25.5% to 6,398 units. BYD sales were up 211.0% to 3,449 units, and Mitsubishi sales were down 18.3% to 2,168 units.
By body type sales in February, passenger cars were down 4.7% YoY to 18,937 units, while commercial vehicles were down 7.9% to 30,376 units. Pickup sales included in the commercial vehicle sales were down 14.3% to 16,144 units.
The Toyota Hilux was the best-selling model in February with 6,387 units, followed by Isuzu D-Max with 4,955 units, Toyota Yaris ATIV with 4,023 units, Honda City with 3,184 units and Toyota Yaris Cross with 3,096 units.
New vehicle production in February decreased 13.6% to 115,487 units. Vehicle production for domestic sales and exports in February contributed 32% and 68% respectively. In the first 2 months of 2025, vehicle production reached 222,590 units, down 19.3% YoY.
Vehicle exports in February 2025 amounted to 81,323 units, marked a drop of 8.3% YoY. According to the FTI, exports to Asia, Europe, North America, Central America, and South America declined. Some trading partners have also reduced their orders while waiting for clarity on the U.S. import tax policy. Vehicle export in February was valued at THB 57.3 billion, down 5.5%. Vehicle exports in the first 2 months of 2025 reached 143,644 units, down 18.1% YoY.
While the strict conditions for getting auto loans approval remained a key reason for the drop in the local vehicle market, the FTI said it is counting on new vehicle bookings from the ongoing 46th Bangkok International Motor Show and the government’s support policies, including the recently announced loan guarantee program for pickup trucks.

Thailand - Production and Retail Sales of new vehicles

	Feb. 2025	Feb. 2024	Growth Y-o-Y (%)	Jan.-Feb. 2025	Jan.-Feb. 2024	Growth YTD (%)
Production	115,487	133,690	-13.6%	222,590	275,792	-19.3%
Domestic Sales	49,313	52,843	-6.7%	97,395	107,657	-9.5%
Export (CBU)	81,323	88,720	-8.3%	143,644	175,436	-18.1%

Source: FTI (Federation of Thai Industries), various media reports

* Data is updated regularly, these figures may change.

New vehicle retail sales by major makers

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb.	Share	Feb.	Share		Jan.-Feb.	Share	Jan.-Feb.	Share
Toyota *	18,729	38.0%	19,702	37.3%	-4.9%	36,108	37.1%	37,228	34.6%	-3.0%
Isuzu	6,832	13.9%	7,653	14.5%	-10.7%	12,969	13.3%	15,583	14.5%	-16.8%
Honda	6,398	13.0%	8,587	16.3%	-25.5%	13,460	13.8%	16,885	15.7%	-20.3%
BYD	3,449	7.0%	1,109	2.1%	211.0%	6,780	7.0%	8,915	8.3%	-23.9%
Mitsubishi	2,168	4.4%	2,655	5.0%	-18.3%	4,276	4.4%	4,575	4.2%	-6.5%
MG	1,619	3.3%	1,614	3.1%	0.3%	3,099	3.2%	3,125	2.9%	-0.8%
Ford	1,524	3.1%	2,206	4.2%	-30.9%	3,201	3.3%	4,189	3.9%	-23.6%
GWM	890	1.8%	943	1.8%	-5.6%	1,544	1.6%	1,613	1.5%	-4.3%
Nissan	663	1.3%	945	1.8%	-29.8%	1,363	1.4%	1,948	1.8%	-30.0%
Changan	638	1.3%	236	0.4%	170.3%	1,274	1.3%	443	0.4%	187.6%
Others	6,403	13.0%	7,193	13.6%	-11.0%	13,321	13.7%	13,153	12.2%	1.3%
Total	49,313	100.0%	52,843	100.0%	-6.7%	97,395	100.0%	107,657	100.0%	-9.5%

* Includes sales volume of the Lexus.

Passenger Cars

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb.	Share	Feb.	Share		Jan.-Feb.	Share	Jan.-Feb.	Share
Toyota *	6,622	35.0%	4,880	24.6%	35.7%	12,466	33.5%	10,025	23.2%	24.3%
Honda	3,066	16.2%	4,721	23.8%	-35.1%	6,855	18.4%	9,329	21.6%	-26.5%
BYD	1,537	8.1%	870	4.4%	76.7%	2,722	7.3%	7,084	16.4%	-61.6%
MG	1,229	6.5%	1,271	6.4%	-3.3%	2,265	6.1%	2,437	5.6%	-7.1%
Mitsubishi	1,044	5.5%	1,705	8.6%	-38.8%	1,992	5.4%	2,915	6.7%	-31.7%
GWM	774	4.1%	483	2.4%	60.2%	1,242	3.3%	728	1.7%	70.6%
Nissan	384	2.0%	352	1.8%	9.1%	806	2.2%	696	1.6%	15.8%
Suzuki	375	2.0%	379	1.9%	-1.1%	939	2.5%	764	1.8%	22.9%
Mazda	346	1.8%	371	1.9%	-6.7%	729	2.0%	770	1.8%	-5.3%
Neta	214	1.1%	698	3.5%	-69.3%	526	1.4%	937	2.2%	-43.9%
Changan	153	0.8%	45	0.2%	240.0%	303	0.8%	112	0.3%	170.5%
Porsche	152	0.8%	224	1.1%	-32.1%	287	0.8%	310	0.7%	-7.4%
KIA	60	0.3%	36	0.2%	66.7%	116	0.3%	114	0.3%	1.8%
Hyundai	24	0.1%	58	0.3%	-58.6%	43	0.1%	144	0.3%	-70.1%
Others	2,957	15.6%	3,768	19.0%	-21.5%	5,889	15.8%	6,908	16.0%	-14.8%
Total	18,937	100.0%	19,861	100.0%	-4.7%	37,180	100.0%	43,273	100.0%	-14.1%

* Includes sales volume of the Lexus.

Commercial vehicles (incl. 1-ton pickups and SUVs)

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb.	Share	Feb.	Share		Jan.-Feb.	Share	Jan.-Feb.	Share
Toyota *	12,107	39.9%	14,822	44.9%	-18.3%	23,642	39.3%	27,203	42.3%	-13.1%
Isuzu	6,832	22.5%	7,653	23.2%	-10.7%	12,969	21.5%	15,583	24.2%	-16.8%
Honda	3,332	11.0%	3,866	11.7%	-13.8%	6,605	11.0%	7,556	11.7%	-12.6%
BYD	1,912	6.3%	239	0.7%	700.0%	4,058	6.7%	1,831	2.8%	121.6%
Ford	1,523	5.0%	2,205	6.7%	-30.9%	3,200	5.3%	4,187	6.5%	-23.6%
Mitsubishi	1,124	3.7%	950	2.9%	18.3%	2,284	3.8%	1,660	2.6%	37.6%
Changan	485	1.6%	191	0.6%	153.9%	971	1.6%	331	0.5%	193.4%
MG	390	1.3%	343	1.0%	13.7%	834	1.4%	688	1.1%	21.2%
Hino	354	1.2%	477	1.4%	-25.8%	667	1.1%	1,005	1.6%	-33.6%
Nissan	279	0.9%	593	1.8%	-53.0%	557	0.9%	1,252	1.9%	-55.5%
Mazda	206	0.7%	351	1.1%	-41.3%	423	0.7%	740	1.1%	-42.8%
GWM	116	0.4%	460	1.4%	-74.8%	302	0.5%	885	1.4%	-65.9%
Hyundai	101	0.3%	214	0.6%	-52.8%	183	0.3%	480	0.7%	-61.9%
KIA	91	0.3%	0	0.0%	-%	139	0.2%	2	0.0%	6850.0%
CP Foton	56	0.2%	32	0.1%	75.0%	86	0.1%	44	0.1%	95.5%
Subaru	54	0.2%	99	0.3%	-45.5%	108	0.2%	160	0.2%	-32.5%
Suzuki	52	0.2%	126	0.4%	-58.7%	88	0.1%	211	0.3%	-58.3%
Others	1,362	4.5%	361	1.1%	277.3%	3,099	5.1%	566	0.9%	447.5%
Total	30,376	100.0%	32,982	100.0%	-7.9%	60,215	100.0%	64,384	100.0%	-6.5%

* Includes sales volume of the Lexus.

1-ton pickups (incl. PPV)

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb.	Share	Feb.	Share		Jan.-Feb.	Share	Jan.-Feb.	Share
Toyota *	6,994	43.3%	8,661	46.0%	-19.2%	13,578	43.1%	16,619	45.2%	-18.3%
Isuzu	6,107	37.8%	6,690	35.5%	-8.7%	11,605	36.8%	13,616	37.0%	-14.8%
Ford	1,523	9.4%	2,205	11.7%	-30.9%	3,200	10.2%	4,187	11.4%	-23.6%
Mitsubishi	1,124	7.0%	949	5.0%	18.4%	2,284	7.2%	1,652	4.5%	38.3%
MG	182	1.1%	39	0.2%	366.7%	415	1.3%	89	0.2%	366.3%
Nissan	175	1.1%	271	1.4%	-35.4%	363	1.2%	547	1.5%	-33.6%
Mazda	3	0.0%	24	0.1%	-87.5%	21	0.1%	67	0.2%	-68.7%
GWM	1	0.0%	0	0.0%	-%	2	0.0%	0	0.0%	-%
Others	35	0.2%	0	0.0%	-%	39	0.1%	0	0.0%	-%
Total	16,144	100.0%	18,839	100.0%	-14.3%	31,507	100.0%	36,777	100.0%	-14.3%

SUV

Maker/Brand	2025		2024		Y-o-Y	2025		2024		Y-o-Y
	Feb. *1	Share	Feb. *1	Share		Jan.-Feb. *1	Share	Jan.-Feb. *1	Share
Toyota *	3,976	33.5%	5,469	46.8%	-27.3%	7,866	32.5%	9,254	40.9%	-15.0%
Honda	3,332	28.1%	3,866	33.1%	-13.8%	6,605	27.3%	7,556	33.4%	-12.6%
Changan	485	4.1%	191	1.6%	153.9%	971	4.0%	331	1.5%	193.4%
MG	208	1.8%	304	2.6%	-31.6%	419	1.7%	599	2.6%	-30.1%
Mazda	203	1.7%	327	2.8%	-37.9%	402	1.7%	673	3.0%	-40.3%
GWM	115	1.0%	460	3.9%	-75.0%	300	1.2%	885	3.9%	-66.1%
Nissan	104	0.9%	321	2.7%	-67.6%	194	0.8%	703	3.1%	-72.4%
KIA	91	0.8%	0	0.0%	-%	139	0.6%	2	0.0%	6850.0%
Subaru	54	0.5%	99	0.8%	-45.5%	108	0.4%	160	0.7%	-32.5%
Hyundai	40	0.3%	25	0.2%	60.0%	78	0.3%	46	0.2%	69.6%
Juneyao	10	0.1%	0	0.0%	-%	10	0.0%	0	0.0%	-%
Peugeot	6	0.1%	25	0.2%	-76.0%	13	0.1%	45	0.2%	-71.1%
Suzuki	4	0.0%	12	0.1%	-66.7%	8	0.0%	13	0.1%	-38.5%
BYD	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Chery	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
GAC	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Geely	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Leapmotor	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Neta	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Xpeng	N/A	-%	N/A	-%	-%	N/A	-%	N/A	-%	-%
Total	11,851	100.0%	11,675	100.0%	1.5%	24,207	100.0%	22,627	100.0%	7.0%

Source: Toyota Motor Thailand Co., Ltd. (TMT)
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.

Thailand - Top 10 best selling models

-	Maker/Brand	Model	Feb. 2025	Feb. 2024	Y-o-Y	Jan.-Feb. 2025	Jan.-Feb. 2024	Y-o-Y
1	Toyota	Hilux	6,387	8,069	-20.8%	12,288	17,423	-29.5%
2	Isuzu	D-Max	4,955	6,822	-27.4%	12,166	16,147	-24.7%
3	Toyota	Yaris ATIV	4,023	4,741	-15.1%	9,404	10,689	-12.0%
4	Honda	City	3,184	3,591	-11.3%	6,569	7,674	-14.4%
5	Toyota	Yaris Cross	3,096	2,934	5.5%	7,099	6,157	15.3%
6	Honda	HR-V	2,060	2,574	-20.0%	3,767	5,318	-29.2%
7	Isuzu	MU-X	1,283	1,385	-7.4%	3,035	3,121	-2.8%
8	Toyota	Corolla Cross	1,266	1,392	-9.1%	2,871	3,479	-17.5%
9	Toyota	Fortuner	1,212	1,637	-26.0%	2,778	3,609	-23.0%
10	Ford	Ford Ranger	1,124	2,094	-46.3%	2,489	4,450	-44.1%

Source: MarkLines Data Center

Flash report, January 2025

Feb 25, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

January vehicle sales in Thailand down 12.3%, production down 24.6% (detailed report)
According to the Federation of Thai Industries (FTI), January vehicle sales in Thailand decreased 12.3% year over year to 48,092 units.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in January, Toyota was down 0.8% to 17,379 units. Honda was down 14.9% to 7,062 units and Isuzu was down 22.6% to 6,137 units. BYD sales were down 57.3% to 3,331 units, and Mitsubishi sales were up 9.8% to 2,108 units.
By body type sales in January, passenger cars were down 22.0% year over year to 18,254 units, while commercial vehicles were down 5.0% to 29,838 units. Pickup sales included in the commercial vehicle sales were down 14.4% to 15,363 units.
The Isuzu D-Max was the best-selling model in January with 7,211 units, followed by Toyota Hilux with 5,901 units, Toyota Yaris ATIV with 5,381 units, Toyota Yaris Cross with 4,003 units and Honda City with 3,385 units. Among Chinese brand models, BYD Sealion 07 ranked sixth with 1,757 units.
New vehicle production in January decreased 24.6% to 107,103 units. Vehicle production for domestic sales and exports in January contributed 30% and 70% respectively. Production of passenger cars, 1-ton pickups, and 5–10-ton trucks continued to witness a YoY drop.
Vehicle exports in January decreased 28.1% to 62,321 units, the lowest in 33 months. According to the FTI, after many holidays in December 2024, some companies opened late in January, resulting in less production and hence fewer cars being exported to the Australian, Middle Eastern, European, Central, and South American markets. Vehicle export in January was valued at THB 41.4 billion, down 31.6%.
According to the FTI, the financial institutions continued to be strict in granting auto loans due to high household debt and the slow domestic economy, which grew only 2.5% in 2024. The manufacturing production index (MPI) continued to decline, especially automotive production, which has many related industries. Many workers have lower incomes, causing them to spend less, resulting in slow economic growth. Therefore, the government is requested to accelerate the launch of measures that help guarantee the release of loans, especially for pickup trucks.

Thailand - Production and Sales of new vehicles

	Jan. 2025	Jan. 2024	Growth Y-o-Y (%)
Production	107,103	142,102	-24.6%
Domestic Sales	48,092	54,814	-12.3%
Export (CBU)	62,321	86,716	-28.1%

Source: FTI (Federation of Thai Industries), various media reports

* Data is updated regularly, these figures may change.

New vehicle sales by major makers

Maker/Brand	2025		2024		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	17,379	36.1%	17,526	32.0%	-0.8%
Honda	7,062	14.7%	8,298	15.1%	-14.9%
Isuzu	6,137	12.8%	7,930	14.5%	-22.6%
BYD	3,331	6.9%	7,806	14.2%	-57.3%
Mitsubishi	2,108	4.4%	1,920	3.5%	9.8%
Ford	1,677	3.5%	1,983	3.6%	-15.4%
MG	1,480	3.1%	1,511	2.8%	-2.1%
Nissan	700	1.5%	1,003	1.8%	-30.2%
GWM	654	1.4%	670	1.2%	-2.4%
Changan	636	1.3%	207	0.4%	207.2%
Others	6,928	14.4%	5,960	10.9%	16.2%
Total	48,092	100.0%	54,814	100.0%	-12.3%

* Includes sales volume of the Lexus.

Passenger Cars

Maker/Brand	2025		2024		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	5,844	32.0%	5,145	22.0%	13.6%
Honda	3,789	20.8%	4,608	19.7%	-17.8%
BYD	1,185	6.5%	6,214	26.5%	-80.9%
MG	1,036	5.7%	1,166	5.0%	-11.1%
Mitsubishi	948	5.2%	1,210	5.2%	-21.7%
Suzuki	564	3.1%	385	1.6%	46.5%
GWM	468	2.6%	245	1.0%	91.0%
Nissan	422	2.3%	344	1.5%	22.7%
Mazda	383	2.1%	399	1.7%	-4.0%
Neta	312	1.7%	239	1.0%	30.5%
Changan	150	0.8%	67	0.3%	123.9%
Porsche	135	0.7%	86	0.4%	57.0%
KIA	56	0.3%	78	0.3%	-28.2%
Hyundai	19	0.1%	86	0.4%	-77.9%
Others	2,943	16.1%	3,140	13.4%	-6.3%
Total	18,254	100.0%	23,412	100.0%	-22.0%

* Includes sales volume of the Lexus.

Commercial vehicles (incl. 1-ton pickups and SUVs)

Maker/Brand	2025		2024		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	11,535	38.7%	12,381	39.4%	-6.8%
Isuzu	6,137	20.6%	7,930	25.3%	-22.6%
Honda	3,273	11.0%	3,690	11.8%	-11.3%
BYD	2,146	7.2%	1,592	5.1%	34.8%
Ford	1,677	5.6%	1,982	6.3%	-15.4%
Mitsubishi	1,160	3.9%	710	2.3%	63.4%
Changan	486	1.6%	140	0.4%	247.1%
MG	444	1.5%	345	1.1%	28.7%
Hino	313	1.0%	528	1.7%	-40.7%
Nissan	278	0.9%	659	2.1%	-57.8%
Mazda	217	0.7%	389	1.2%	-44.2%
GWM	186	0.6%	425	1.4%	-56.2%
Hyundai	82	0.3%	266	0.8%	-69.2%
Subaru	54	0.2%	61	0.2%	-11.5%
KIA	48	0.2%	2	0.0%	2300.0%
Suzuki	36	0.1%	85	0.3%	-57.6%
CP Foton	30	0.1%	12	0.0%	150.0%
Others	1,736	5.8%	205	0.7%	746.8%
Total	29,838	100.0%	31,402	100.0%	-5.0%

* Includes sales volume of the Lexus.

1-ton pickups (incl. PPV)

Maker/Brand	2025		2024		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota	6,584	42.9%	7,958	44.4%	-17.3%
Isuzu	5,498	35.8%	6,926	38.6%	-20.6%
Ford	1,677	10.9%	1,982	11.0%	-15.4%
Mitsubishi	1,160	7.6%	703	3.9%	65.0%
MG	233	1.5%	50	0.3%	366.0%
Nissan	188	1.2%	276	1.5%	-31.9%
Mazda	18	0.1%	43	0.2%	-58.1%
Others	5	0.0%	0	0.0%	-%
Total	15,363	100.0%	17,938	100.0%	-14.4%

SUV

Maker/Brand	2025		2024		Y-o-Y
	Jan. *1	Share	Jan. *1	Share
Toyota *	3,890	31.5%	3,785	34.6%	2.8%
Honda	3,273	26.5%	3,690	33.7%	-11.3%
Changan	486	3.9%	140	1.3%	247.1%
MG	211	1.7%	295	2.7%	-28.5%
Mazda	199	1.6%	346	3.2%	-42.5%
GWM	185	1.5%	425	3.9%	-56.5%
Nissan	90	0.7%	382	3.5%	-76.4%
Subaru	54	0.4%	61	0.6%	-11.5%
KIA	48	0.4%	2	0.0%	2300.0%
Hyundai	38	0.3%	21	0.2%	81.0%
Peugeot	7	0.1%	20	0.2%	-65.0%
Suzuki	4	0.0%	1	0.0%	300.0%
Mitsubishi	0	0.0%	7	0.1%	-100.0%
BYD	N/A	-%	N/A	-%	-%
Chery	N/A	-%	N/A	-%	-%
GAC	N/A	-%	N/A	-%	-%
Geely	N/A	-%	N/A	-%	-%
Leapmotor	N/A	-%	N/A	-%	-%
Neta	N/A	-%	N/A	-%	-%
Xpeng	N/A	-%	N/A	-%	-%
Total	12,356	100.0%	10,952	100.0%	12.8%

Source: Toyota Motor Thailand Co., Ltd. (TMT)
* Includes sales volume of the Lexus.
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.

Thailand - Top 10 best selling models

-	Maker/Brand	Model	Jan. 2025	Jan. 2024	Y-o-Y
1	Isuzu	D-Max	7,211	9,325	-22.7%
2	Toyota	Hilux	5,901	9,354	-36.9%
3	Toyota	Yaris ATIV	5,381	5,948	-9.5%
4	Toyota	Yaris Cross	4,003	3,223	24.2%
5	Honda	City	3,385	4,083	-17.1%
6	BYD Auto	Sealion 07	1,757	-	-%
7	Isuzu	MU-X	1,752	1,736	0.9%
8	Honda	HR-V	1,707	2,744	-37.8%
9	Toyota	Corolla Cross	1,605	2,087	-23.1%
10	Toyota	Fortuner	1,566	1,972	-20.6%

Source: MarkLines Data Center