Thailand - Automotive Sales volume, 2023



Flash report, Automotive sales volume, 2023

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2023

Feb 27, 2023

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.


January vehicle sales in Thailand down 5.6%, production up 7.0% (detailed report)
According to the Federation of Thai Industries (FTI), January vehicle sales in Thailand decreased 5.6% year over year to 65,579 units. The decline followed semiconductor shortage issue that caused delays in the delivery of some car models.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in January, Toyota was up 7.4% to 23,796 units. Isuzu was down 5.0% to 14,651 units and Honda was down 17.1% to 7,071 units. Ford sales were up 34.5% to 3,377 units, and Mitsubishi sales were down 32.1% to 3,284 units.
By body type sales in January, passenger cars were down 2.1% year over year to 22,864 units, while commercial vehicles were down 7.3% to 42,715 units. Pickup sales included in the commercial vehicle sales were down 9.1% to 31,771 units.
The Isuzu D-Max was the best-selling model in January with 16,052 units, followed by Toyota Hilux with 13,016 units, Honda City with 4,734 units, Toyota Yaris ATIV with 4,554 units and Ford Ranger with 3,239 units.
New vehicle production in January increased 7.0% to 162,327 units (updated on March 1 according to FTI's data revision).
Vehicle exports in January rose 24.3% to 86,786 units, valued at THB 52.7 billion, up 23.1%. It is contracted 22.2% when compared with 111,605 units recorded in December 2022 which was the best figure in 45 months. FTI also mentioned that the shortage of space on a RoRo (roll-on/roll-off) ship issue continued.
FTI anticipates growth of 3.5% in local car production in 2023 with 1.95 million units (1.05 million units for exports and 900,000 units to be sold locally, an increase of 1.2% and 6.4% from 2022, respectively).

Thailand - Production and Sales of new vehicles  (*Production data has been updated. 2023.3.1)

Jan. 2023 Growth
Y-o-Y (%)
Production* 162,327 7.0%
Domestic Sales 65,579 -5.6%
Export (CBU) 86,786 24.3%
Source: FTI (Federation of Thai Industries), various media reports


New vehicle sales by major makers
Maker/Brand 2023 2022 Y-o-Y
Jan. Share Jan. Share
Toyota * 23,796 36.3% 22,149 31.9% 7.4%
Isuzu 14,651 22.3% 15,426 22.2% -5.0%
Honda 7,071 10.8% 8,525 12.3% -17.1%
Ford 3,377 5.1% 2,511 3.6% 34.5%
Mitsubishi 3,284 5.0% 4,834 7.0% -32.1%
MG 2,233 3.4% 3,214 4.6% -30.5%
Nissan 1,700 2.6% 2,513 3.6% -32.4%
Mazda 1,356 2.1% 3,230 4.7% -58.0%
BYD 1,040 1.6% - -% -%
Suzuki 1,013 1.5% 1,851 2.7% -45.3%
Others 6,058 9.2% 5,202 7.5% 16.5%
Total 65,579 100.0% 69,455 100.0% -5.6%
* Includes sales volume of the Lexus.

Passenger Cars
Maker/Brand 2023 2022 Y-o-Y
Jan. Share Jan. Share
Toyota * 8,664 37.9% 5,450 23.3% 59.0%
Honda 5,073 22.2% 6,153 26.3% -17.6%
Mitsubishi 1,556 6.8% 1,973 8.4% -21.1%
MG 1,482 6.5% 1,940 8.3% -23.6%
Neta 913 4.0% - -% -%
Suzuki 775 3.4% 1,585 6.8% -51.1%
Mazda 537 2.3% 2,061 8.8% -73.9%
Nissan 507 2.2% 1,484 6.4% -65.8%
GWM 180 0.8% 428 1.8% -57.9%
Porsche 144 0.6% 105 0.4% 37.1%
KIA 35 0.2% 91 0.4% -61.5%
Subaru 4 0.0% 1 0.0% 300.0%
Ford 1 0.0% 6 0.0% -83.3%
Others 2,993 13.1% 2,088 8.9% 43.3%
Total 22,864 100.0% 23,365 100.0% -2.1%
* Includes sales volume of the Lexus.

Commercial vehicles (incl. 1-ton pickups and SUVs)
Maker/Brand 2023 2022 Y-o-Y
Jan. Share Jan. Share
Toyota * 15,132 35.4% 16,699 36.2% -9.4%
Isuzu 14,651 34.3% 15,426 33.5% -5.0%
Ford 3,376 7.9% 2,505 5.4% 34.8%
Honda 1,998 4.7% 2,372 5.1% -15.8%
Mitsubishi 1,728 4.0% 2,861 6.2% -39.6%
Nissan 1,193 2.8% 1,029 2.2% 15.9%
BYD 1,040 2.4% - -% -%
Mazda 819 1.9% 1,169 2.5% -29.9%
MG 751 1.8% 1,274 2.8% -41.1%
GWM 653 1.5% 869 1.9% -24.9%
Hino 473 1.1% 1,043 2.3% -54.7%
Hyundai 469 1.1% 330 0.7% 42.1%
Suzuki 238 0.6% 266 0.6% -10.5%
Subaru 139 0.3% 157 0.3% -11.5%
Peugeot 35 0.1% 80 0.2% -56.3%
KIA 1 0.0% 0 0.0% -%
Others 19 0.0% 10 0.0% 90.0%
Total 42,715 100.0% 46,090 100.0% -7.3%
* Includes sales volume of the Lexus.

1-ton pickups (incl. PPV)
Maker/Brand 2023 2022 Y-o-Y
Jan. Share Jan. Share
Isuzu 13,543 42.6% 14,143 40.5% -4.2%
Toyota 12,602 39.7% 14,364 41.1% -12.3%
Ford 3,376 10.6% 2,505 7.2% 34.8%
Mitsubishi 1,717 5.4% 2,850 8.2% -39.8%
Nissan 367 1.2% 818 2.3% -55.1%
MG 94 0.3% 218 0.6% -56.9%
Mazda 72 0.2% 64 0.2% 12.5%
Total 31,771 100.0% 34,962 100.0% -9.1%


SUV
Maker/Brand 2023 2022 Y-o-Y
Jan. *1 Share Jan. Share
Honda 1,998 25.2% 2,372 30.8% -15.8%
Toyota 1,722 21.7% 1,850 24.0% -6.9%
Nissan 810 10.2% 196 2.5% 313.3%
Mazda 747 9.4% 1,105 14.4% -32.4%
MG 657 8.3% 1,056 13.7% -37.8%
GWM 653 8.2% 869 11.3% -24.9%
Subaru 139 1.8% 157 2.0% -11.5%
Hyundai 119 1.5% 0 0.0% -%
Peugeot 35 0.4% 80 1.0% -56.3%
Mitsubishi 11 0.1% 11 0.1% 0.0%
SsangYong 1 0.0% 0 0.0% -%
BYD N/A -% N/A -% -%
Total *1 7,932 100.0% 7,696 100.0% 3.1%
Source: Toyota Motor Thailand Co., Ltd. (TMT)
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.


Thailand - Top 10 best selling models
- Maker/Brand Model Jan. 2023 Jan. 2022 Y-o-Y
1 Isuzu D-Max 16,052 15,549 3.2%
2 Toyota Hilux 13,016 14,426 -9.8%
3 Honda City 4,734 5,141 -7.9%
4 Toyota Yaris ATIV 4,554 2,246 102.8%
5 Ford Ford Ranger 3,239 2,656 22.0%
6 Toyota Fortuner 3,090 2,296 34.6%
7 Toyota Yaris 2,425 3,077 -21.2%
8 Isuzu MU-X 2,367 1,374 72.3%
9 Toyota Corolla Cross 2,152 1,864 15.5%
10 Honda HR-V 1,967 638 208.3%
Source: MarkLines Data Center


More detailed statistics for Thailand

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