Thailand - Automotive Sales volume, 2023

Flash report, January 2023

Feb 27, 2023

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

January vehicle sales in Thailand down 5.6%, production up 7.0% (detailed report)
According to the Federation of Thai Industries (FTI), January vehicle sales in Thailand decreased 5.6% year over year to 65,579 units. The decline followed semiconductor shortage issue that caused delays in the delivery of some car models.
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in January, Toyota was up 7.4% to 23,796 units. Isuzu was down 5.0% to 14,651 units and Honda was down 17.1% to 7,071 units. Ford sales were up 34.5% to 3,377 units, and Mitsubishi sales were down 32.1% to 3,284 units.
By body type sales in January, passenger cars were down 2.1% year over year to 22,864 units, while commercial vehicles were down 7.3% to 42,715 units. Pickup sales included in the commercial vehicle sales were down 9.1% to 31,771 units.
The Isuzu D-Max was the best-selling model in January with 16,052 units, followed by Toyota Hilux with 13,016 units, Honda City with 4,734 units, Toyota Yaris ATIV with 4,554 units and Ford Ranger with 3,239 units.
New vehicle production in January increased 7.0% to 162,327 units (updated on March 1 according to FTI's data revision).
Vehicle exports in January rose 24.3% to 86,786 units, valued at THB 52.7 billion, up 23.1%. It is contracted 22.2% when compared with 111,605 units recorded in December 2022 which was the best figure in 45 months. FTI also mentioned that the shortage of space on a RoRo (roll-on/roll-off) ship issue continued.
FTI anticipates growth of 3.5% in local car production in 2023 with 1.95 million units (1.05 million units for exports and 900,000 units to be sold locally, an increase of 1.2% and 6.4% from 2022, respectively).

Thailand - Production and Sales of new vehicles  (*Production data has been updated. 2023.3.1)

	Jan. 2023	Growth Y-o-Y (%)
Production*	162,327	7.0%
Domestic Sales	65,579	-5.6%
Export (CBU)	86,786	24.3%

Source: FTI (Federation of Thai Industries), various media reports


New vehicle sales by major makers

Maker/Brand	2023		2022		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	23,796	36.3%	22,149	31.9%	7.4%
Isuzu	14,651	22.3%	15,426	22.2%	-5.0%
Honda	7,071	10.8%	8,525	12.3%	-17.1%
Ford	3,377	5.1%	2,511	3.6%	34.5%
Mitsubishi	3,284	5.0%	4,834	7.0%	-32.1%
MG	2,233	3.4%	3,214	4.6%	-30.5%
Nissan	1,700	2.6%	2,513	3.6%	-32.4%
Mazda	1,356	2.1%	3,230	4.7%	-58.0%
BYD	1,040	1.6%	-	-%	-%
Suzuki	1,013	1.5%	1,851	2.7%	-45.3%
Others	6,058	9.2%	5,202	7.5%	16.5%
Total	65,579	100.0%	69,455	100.0%	-5.6%

* Includes sales volume of the Lexus.

Passenger Cars

Maker/Brand	2023		2022		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	8,664	37.9%	5,450	23.3%	59.0%
Honda	5,073	22.2%	6,153	26.3%	-17.6%
Mitsubishi	1,556	6.8%	1,973	8.4%	-21.1%
MG	1,482	6.5%	1,940	8.3%	-23.6%
Neta	913	4.0%	-	-%	-%
Suzuki	775	3.4%	1,585	6.8%	-51.1%
Mazda	537	2.3%	2,061	8.8%	-73.9%
Nissan	507	2.2%	1,484	6.4%	-65.8%
GWM	180	0.8%	428	1.8%	-57.9%
Porsche	144	0.6%	105	0.4%	37.1%
KIA	35	0.2%	91	0.4%	-61.5%
Subaru	4	0.0%	1	0.0%	300.0%
Ford	1	0.0%	6	0.0%	-83.3%
Others	2,993	13.1%	2,088	8.9%	43.3%
Total	22,864	100.0%	23,365	100.0%	-2.1%

* Includes sales volume of the Lexus.

Commercial vehicles (incl. 1-ton pickups and SUVs)

Maker/Brand	2023		2022		Y-o-Y
	Jan.	Share	Jan.	Share
Toyota *	15,132	35.4%	16,699	36.2%	-9.4%
Isuzu	14,651	34.3%	15,426	33.5%	-5.0%
Ford	3,376	7.9%	2,505	5.4%	34.8%
Honda	1,998	4.7%	2,372	5.1%	-15.8%
Mitsubishi	1,728	4.0%	2,861	6.2%	-39.6%
Nissan	1,193	2.8%	1,029	2.2%	15.9%
BYD	1,040	2.4%	-	-%	-%
Mazda	819	1.9%	1,169	2.5%	-29.9%
MG	751	1.8%	1,274	2.8%	-41.1%
GWM	653	1.5%	869	1.9%	-24.9%
Hino	473	1.1%	1,043	2.3%	-54.7%
Hyundai	469	1.1%	330	0.7%	42.1%
Suzuki	238	0.6%	266	0.6%	-10.5%
Subaru	139	0.3%	157	0.3%	-11.5%
Peugeot	35	0.1%	80	0.2%	-56.3%
KIA	1	0.0%	0	0.0%	-%
Others	19	0.0%	10	0.0%	90.0%
Total	42,715	100.0%	46,090	100.0%	-7.3%

* Includes sales volume of the Lexus.

1-ton pickups (incl. PPV)

Maker/Brand	2023		2022		Y-o-Y
	Jan.	Share	Jan.	Share
Isuzu	13,543	42.6%	14,143	40.5%	-4.2%
Toyota	12,602	39.7%	14,364	41.1%	-12.3%
Ford	3,376	10.6%	2,505	7.2%	34.8%
Mitsubishi	1,717	5.4%	2,850	8.2%	-39.8%
Nissan	367	1.2%	818	2.3%	-55.1%
MG	94	0.3%	218	0.6%	-56.9%
Mazda	72	0.2%	64	0.2%	12.5%
Total	31,771	100.0%	34,962	100.0%	-9.1%

SUV

Maker/Brand	2023		2022		Y-o-Y
	Jan. *1	Share	Jan.	Share
Honda	1,998	25.2%	2,372	30.8%	-15.8%
Toyota	1,722	21.7%	1,850	24.0%	-6.9%
Nissan	810	10.2%	196	2.5%	313.3%
Mazda	747	9.4%	1,105	14.4%	-32.4%
MG	657	8.3%	1,056	13.7%	-37.8%
GWM	653	8.2%	869	11.3%	-24.9%
Subaru	139	1.8%	157	2.0%	-11.5%
Hyundai	119	1.5%	0	0.0%	-%
Peugeot	35	0.4%	80	1.0%	-56.3%
Mitsubishi	11	0.1%	11	0.1%	0.0%
SsangYong	1	0.0%	0	0.0%	-%
BYD	N/A	-%	N/A	-%	-%
Total *1	7,932	100.0%	7,696	100.0%	3.1%

Source: Toyota Motor Thailand Co., Ltd. (TMT)
*1 Data announced by TMT.
* Y-o-Y is based on MarkLines' own calculation.


Thailand - Top 10 best selling models

-	Maker/Brand	Model	Jan. 2023	Jan. 2022	Y-o-Y
1	Isuzu	D-Max	16,052	15,549	3.2%
2	Toyota	Hilux	13,016	14,426	-9.8%
3	Honda	City	4,734	5,141	-7.9%
4	Toyota	Yaris ATIV	4,554	2,246	102.8%
5	Ford	Ford Ranger	3,239	2,656	22.0%
6	Toyota	Fortuner	3,090	2,296	34.6%
7	Toyota	Yaris	2,425	3,077	-21.2%
8	Isuzu	MU-X	2,367	1,374	72.3%
9	Toyota	Corolla Cross	2,152	1,864	15.5%
10	Honda	HR-V	1,967	638	208.3%

Source: MarkLines Data Center