Dongfeng Motor: Aiming for sales of 5.6 Million Units and 18% market share by 2020

Focus on brand building and new energy vehicles, developing overseas businesses

2016/07/20

Summary

東風汽車グループの販売台数

 Dongfeng Motor Corporation Group is China’s second largest OEM. It is engaged in producing and distributing passenger and commercial vehicles. The company known today as Dongfeng Motor was established as Second Automobile Works in 1969, and manufactured commercial vehicles. Currently, the company not only manufactures various passenger and commercial vehicles, but also manufactures engines and auto parts, and even handles logistics as well.

 Dongfeng Motor’s sales have steadily increased, rising to 3.46 million units in 2013, 3.74 million units in 2014, and approximately 3.82 million units in 2015; and its market share in the Chinese automobile market in 2015 was 15.5%. From January to May 2016, the Group has recorded a year-over-year increase of approximately 2.7%, with 1.58 million units, but its market share has declined slightly to 14.7%

 Moving forward, Dongfeng Motor aims to sell 5.6 million units from 2016 to 2020, and to attain an 18% share of the Chinese market. In order to achieve this goal, it will strive to sell 3 million units from its own brands, accelerate its new energy vehicle strategy, and develop overseas markets to increase its international presence.









Correlation Diagram of Dongfeng Motor Corporation Group’s Major Group Companies (% are Investment Ratios)

風汽車集団における主なグループ企業の相関関係図



Mid-Term Plan: Aiming to Become China’s Strongest Automobile Company

Three Visions, Four Challenges

 China’s 13th Five-year Plan (2016-2020) was adopted at the National People's Congress in March 2016, and set the annual average GDP growth rate target at 6.5% or higher. The automobile industry has been listed as one of the pillars for boosting consumption. Moreover, sales of new energy vehicles are to be expanded as the staple of a new industry. Dongfeng Motor has announced “three visions” for the 15 periods of the Five-year Plan.

 In order to achieve these visions, the Group will primarily focus on the four fields listed in the image below and strive to make the “Dongfeng Brand” an influential name in the industry.

3つのビジョン

 

Moreover, the following four items have been identified by the company as challenges to be undertaken during the Five-year Plan.

  • Revising the superiority of commercial vehicles
  • Increasing the core abilities of commercial vehicles
  • Gaining superiority in the new energy vehicle field
  • Resolving innovation bottlenecks


Major initiatives are as follows:

Target Unit Sales
Market Share Target Value
During the 13th Five-year Plan, unit sales target has been set at 5.6 million units, and the company is aiming for a market share of 18% in the Chinese market. Dongfeng Motor sold 3.82 million units in 2015, and had a market share of 15.5%.
Target Sales for Own Brands ・During the 13th Five-year Plan, the unit sales target for own brands has been set at 2 million units for passenger vehicles, and 1 million for commercial vehicles, for a total of 3 million units.
・Among those 2 million passenger vehicles, the target for own brand vehicles with the “Shuāng fēiyàn” logo (Dongfeng Fengshen, Dongfeng Liuzhou Motor, Zhengzhou Nissan), has been set at 1 million units, with the other million units being taken up by additional brands (Dongfeng Nissan’s Venucia, Dongfeng Yulong’s Luxgen, Dongfeng Honda’s Ciimo, etc.).
New Energy Vehicle Strategy ・The sales target for new energy vehicles through 2020 has been set at 300 thousand units, with the company aiming for a 15-18% share of the Chinese market.
・The OEM will focus on developing EVs and PHVs through 2020. It may then advance into the field of FCVs, as well as batteries and motors that use new technologies.
Development of Overseas Markets
and Internationalization
・Collaboration with foreign companies will be deepened and there will be full cooperation for productive resources such as factories, sales networks, and R&D.
・During the period of the 13th Five-year Plan the automaker will strive to sell 30 thousand units overseas. By 2025, Dongfeng Motor aims to rise from 6th to 3rd place in the number of exported units, and will cover a total of 30 international markets and areas, with a particular focus on developing 10 of them.
・In 2016, the OEM plans to export 50 thousand units.
Information Project ・In 2016, the Group will start its “Thirteenth Five-Year Plan Information Project.” Specifically, this is an initiative to develop an information security framework for fields including equipment, product planning, marketing and sales, production, and distribution, as well as hardware and software. Further aims include clarifying the positioning of data centers to promote the digitalization of functions like connected car service platforms.


Projects by brand: focusing on expansion of models and new energy vehicles for both own brands and joint venture brands

 According to the annual report by Dongfeng Motor’s asset management company “Dongfeng Motor Group Company Limited,” in 2016, the first year of the 13th Five-year Plan, the OEM will develop its own brands and new energy vehicles, work for solid growth of its overseas operations, and enhance other businesses (automobile finance, e-commerce business, used car business, etc.) as well. To this end, the company plans to make total investments of CNY 17.5 billion in 2016 and 2017.

 In the next two years, the automaker plants to release fourteen SUVs (including all-new models and facelifts of existing models), four new energy vehicles, and ten sedans, for a total of thirty passenger vehicle models (all-new models and facelifts of existing models), with ten of these own brand models. Furthermore, for commercial vehicles three series of mid to large-size trucks and one series of light trucks are scheduled for release.

 Dongfeng Automobile Co., Ltd., which includes Zhengzhou Nissan as one of its subsidiaries, will continue to focus on the production and sales of mid/high-end light trucks, and also promote its bus business to further strengthen its lineup. Additionally, Dongfeng Automobile is planning to revise Zhengzhou Nissan’s business management system and revitalize*1 the company.

 1) In May 2016, Dongfeng Automobile sold its 51% share in its subsidiary Zhengzhou Nissan Ltd. to Dongfeng Motor and Nissan’s joint venture company, Dongfeng Motor Co., Ltd.

 The specific model and development plans for major companies in the Group during the period of the 13th Five-year Plan are as follows:



Dongfeng Passenger Vehicle

2016 sales plan
125 thousand units
・In 2016, Dongfeng Passenger Vehicle plans to sell over 125 thousand units (it sold 95 thousand units in 2015). The company will release two new models under the “SUV + sedans/hatchbacks” product strategy. The first is its flagship high-end sedan, the A9, which was released in June. The second is the AX5 SUV that was announced at the Beijing Motor Show. Moreover, the OEM will expand sales primarily through strategic models such as the AX7 compact SUV, the new A60 compact sedan, and the AX3 small SUV.
・Dongfeng Passenger Vehicle plans to unveil a facelifted Fengshen L60 in September 2016. Additionally, the OEM is planning to release a turbo model of the AX71.4L within the year.
2016 export plans In 2016, Dongfeng Passenger Vehicle will strive to export 5,000 vehicles, with Russia, Iran, and South America as pilot regions. In 2015, while China’s automobile exports overall have significantly decreased, the Fengshen brand exported 3,507 vehicles.
Product Strategy for “The 13th Five-year Plan”
Six models and two engines
・In February 2016, Dongfeng Passenger Vehicle announced its product strategy for the 13th Five-year Plan. During this period the OEM will unveil at least six strategic models and two types of engines.
・The automaker plans to reveal the AX4 in 2017, and AX8 and AX9 in 2018.
Fengshen AX5
Fengshen AX5
Fengshen AX7
Fengshen AX7



Dongfeng Liuzhou

2016 model plans ・In January 2016, Dongfeng Liuzhou Motor revealed the 2016 Joyear S50. It will be offered with engine displacements of 1.5 to 2.0 liters, and be available in seven grades. The 2.0-liter version has a “DFMB20” engine, which is based on PSA’s EW10 engine. The engine was developed in collaboration with Dongfeng Peugeot Citroen Automobile Co., Ltd. as part of Dongfeng Motor's “grand cooperation” strategy.
・In April 2016, sales started for the Fengxing F600, a next-generation mid-range business model (MPV). The platform is based on the Fengxing CM7. The powertrain is available in two types, with one featuring a 1.5-liter turbo or 2.0 liter engine mated to a six-speed manual transmission. The vehicle produces a maximum output of 100 kW, and a maximum torque of 200 Nm.
・Additionally, the Fengxing SX6, a seven-person SUV based on the S500 platform first unveiled at the Beijing Motor Show, is scheduled for release in summer 2016.
「Fengxing」brand and sales networks ・Dongfeng Liuzhou Motor to sell 350 thousand Fengxing brand vehicles in 2016. As for its sales network, the OEM plans to establish approximately fifty 4S stores (Sales, Spare parts, Service, Survey).
Fengxing F600
Fengxing F600
Fengxing SX6
Fengxing SX6



Dongfeng Sokon

2016 sales plan
300 thousand vehicles
・The Glory 580 urban SUV that had its unveiling at the Beijing Motor Show in April was released in June. The vehicle is available with 1.5-liter to 1.8-liter engines, and in six grades.
・Dongfeng Sokon plans to sell 300 thousand vehicles in 2016.

Glory 580
Glory 580



Dongfeng Electric Vehicle     New energy vehicles

2016 sales and product plan ・In 2016, Dongfeng Electric Vehicle is aiming to sell a minimum of 2,000 vehicles, and a maximum of 4,000.
・For EVs, in 2016 the OEM is planning to release the 2016 E30, the A60 EV standard model, and the A60 EV exclusive edition. The company aims to sell over 1,000 units each of the E30L and A60 EV.
“Vehicles recommended for new energy vehicle popularization” list
On March 10th, 2016, nineteen new Dongfeng Motor models were selected for the “vehicles recommended for new energy vehicle popularization list” (2016, second list). Fifteen models from the Dongfeng brand, three from the Fengshen brand, and one from the Venucia brand were selected. This total is made up of seven are passenger EVs, six EV buses, five EV city buses, and one HV bus.



A60 EV
A60 EV



2015 joint venture brand (passenger vehicles) sales

Dongfeng Motor has joint ventures with the PSA group, Nissan, Honda, Kia, and Yulon that recorded sales of approximately 2.83 million units in 2015 and accounted for 26% of the Group’s sales.

2015年合弁ブランドの販売台数



Dongfeng Nissan

2016 sales plan
1.05-1.08 Million Vehicles
The sales target for 2016 has been set at 1.05 to 1.08 million vehicles, a 7.9% increase in comparison to the 1.02 million sold in 2015.
2016 model plans Dongfeng Nissan plans to release four models in 2016.
In March, it released the Sylphy, in April the Maxima, and in May the Tiida.
The Teana is scheduled for release in the second half of 2016.
Model strategy during the 13th Five-year Plan ・From 2016 to 2020, fifteen models are scheduled for release from the Nissan and Venucia brands.
MAXIMA
Maxima
TIIDA
Tiida



Zhengzhou Nissan

2016 sales plan The sales target for 2016 is set at 77 thousand vehicles.
Product strategy during the 13th Five-year Plan In the next two years, Zhengzhou Nissan plans to release a new Dongfeng Fengdu brand SUV, as well as a new Nissan brand pickup truck.



Dongfeng Infiniti

Target sales for 2016
50 thousand vehicles
・China is Infiniti’s second largest international market, and the OEM will release six new models, including scheduled upgrades. It has set its sales target at 50 thousand vehicles. In 2018 the automaker aims to sell 100 thousand vehicles.



Infiniti QX Sports Inspiration
Infiniti QX Sports Inspiration



Dongfeng Honda

2016 sales plan
500 thousand
In February 2016, Dongfeng Honda announced its operating goals for production and sales of 500 thousand vehicles, and sales figures of CNY 66.7 billion.
2016 model plans ・In January 2016 the next-generation Elysion was released.
・In April 2016 the new, tenth-generation Civic 1.5LT was released. A 1.0LT is scheduled for release in the second half of 2016.
・A hatchback version of the Greiz is scheduled for release in the second half of 2016. It will be equipped with a 1.5 liter turbo engine.
Plans for the period of the 13th Five-year Plan. ・The company is planning to construct a third plant with a production capacity of 240 thousand vehicles in Wuhan.
・Dongfeng Honda will expand its dealer network to cover provincial cities.
・Two to three hybrid models are scheduled for release in 2017. At the same time, the OEM will establish an EV platform, and release two EV models in the next three years.
・The CR-V will undergo a model change in 2017. It will have the same 1.5LT engine as the tenth-generation Civic..
Tenth-generation Civic
Tenth-generation all-new Civic


















Dongfeng Peugeot Citroen Automobile

2016 sales plan:
approximately 770 thousand vehicles
・The production and sales target for 2016 is set at 765 thousand vehicles. This includes approximately 330 thousand Dongfeng Citroen vehicles, approximately 440 thousand Dongfeng Peugeot vehicles, and 10 thousand own brand vehicles.
2016 model plans ・The new Peugeot 301 was released in January 2016.
・The Citroen C6, Peugeot 308, and Peugeot 3008 were announced in April 2016.
・The new Peugeot 6001 mid-size SUV, the made-in-China overseas model of the 3008, the Peugeot 4008, and the Peugeot 2008 are scheduled for release in the second half of 2016.

5A+ Plan
Release of 34 models, and sales of 1.5 million vehicles in 2020
・In May 2016, Dongfeng Peugeot Citroen announced its “5A+ Plan” mid- long-term business plan, which is scheduled to continue until 2020.
・Three major goals: In 2018, the automaker aims to rank third in the industry for product and service level, and to be number one in 2020. Additionally, the OEM aims to achieve sales revenue of over 100 billion in 2020, and increase productivity 30%.
・In the next five years, the company will release thirty-four models. Each brand will release a minimum of one to two models annually. Along with enhancing its lineup of sedans and SUVs, Dongfeng Peugeot Citroen will also accelerate the entry into the MPV segment. Additionally, the OEM will consider entering new segments like LCVs as well.
・Of the thirty-four models, five are new energy vehicles. The company plans to launch the E-Elysee electric vehicle in 2017, and a plug-in hybrid vehicle (PHV) in 2019, both of which it showcased at the Beijing Motor Show.
・As for powertrains, 1.2THP, 1.6THP, and 1.8THP turbo engines that were introduced before 2019 will be fully revised, and a new 1.0THP engine will be introduced to the lineup. R&D will be performed for new transmissions, including DCTs, eight-speed automatic transmissions, six-speed manual transmissions, and automatic transmissions for hybrid vehicles, and these will be equipped in new models. These will lead to fuel consumption improving by 20%, and performance by 15%.
・Automated driving will advance in stage. In 2016, comprehensive adoption of advanced technologies such as active parking assist, cruise control, and lane keep assist will lead to implementation of drive assistance. In the future, the OEM plans to advance its automated driving technology to a level where it is possible for the driver to not hold the steering wheel in 2018, and to have their eyes closed by 2020.
・By 2020, all models from subsidiary brands are to feature internet connectivity (Internet of Vehicles).
Announcing a vehicle electrification strategy and revealing two platforms ・Between April to May 2016, Dongfeng Peugeot Citroen announced its vehicle electrification strategy, and revealed the e-CMP and EMP2 global modular platforms, which are being jointly developed with Dongfeng Motor, and are scheduled to be implemented starting from 2019.
・e-CMP: An EV version of the “CMP(Common Modular Platform)” modular platform used for B- and C-segment vehicles. The platform will be featured on compact city cars, core sedans, and compact SUVs. The first round of EVs will be released in 2019.
・The platform will be featured on four models by 2021.
・EMP2 (Efficient Modular Platform): A modular platform for C- and D-segment vehicles that is to be adopted for PHV versions of compact cars and premium models. Seven PHVs featuring the EMP2 will be released between 2019 and 2021.
Citroen C6
Citroen C6
E-Elysee
E-Elysee



Dongfeng Renault

2016 model plans ・In February 2016, production of the Kadjar C-segment SUV began at the company’s plant in Wuhan, Hubei. The model features the CMF platform that is exclusive to Renault’s AWD SUVs.
・The D-segment Koleos was announced at the Beijing Motor Show in April 2016. It is scheduled for release in the second half of 2016.
Mass production of EVs in 2017 Production for the joint venture brand’s Fengnuo E300 EV, which was unveiled in April 2016 at the Beijing Motor Show, will begin in 2017 at the Wuhan plant. Upon entering the market, it will be targeted for business use, such as for taxis and official vehicles, and will later be released for private use.
The 13th Five-year Plan period plans The company has set its sales target at over CNY 40 billion.
Around ten new models are scheduled for release.
Dongfeng Renault is aiming for a 3% market share.
科雷嘉(Kadjar)
Kadjar
科雷傲(Koleos)
Koleos



Dongfeng-Yueda Kia

2016 sales plan 680 thousand units The company’s 2016 sales plan has been set at 650 to 680 thousand vehicles. In 2015, the OEM set a target for 750 thousand vehicles, but achieved a year-over-year (y/y) decrease of 4.6% to 616 thousand vehicles due to poor sales of its mainstay sedans and hatchbacks. In 2016, Dongfeng-Yueda Kia will attempt to recover sales by focusing on SUV models, which are experiencing growth in the Chinese market.
2016 model plans ・A new SUV, the KX5 (Sportage) was released in March, and in April, the new K3 was announced.
・In June 2016, sales reservations began for the K5 Hybrid, which was unveiled at the Beijing Motor Show.
・Production of an EV model from the self-developed brand HORKI will commence in the second half of 2016.
・Additionally, the new KX2, and a new mid-size SUV will be released.
KX5
KX5
K5 Hybrid
K5 Hybrid



Dongfeng Yulon

2016 plans
target downsized to 70 thousand

In 2015, Dongfeng Yulon Motor sold over 60 thousand vehicles, which was less than the 70 thousand it had planned for. The SUV Luxgen U6 accounted for 48 thousand vehicles, or 80% of all sales. In 2016, the company’s sales target of 100 thousand vehicles has been reduced to 70 thousand.

2016 model plans ・The company’s core models in 2016 are expected to remain SUVs. In the next one to two years, new SUVs are scheduled to feature a powertrain co-developed by PSA and Dongfeng Motor.
・Luxgen’s new A-class sedan, the Rui 3, was announced in April 2016 and features Luxgen’s first 1.6 liter engine. The Rui 3 is scheduled for release in September 2016.
2017 sales plan The OEM has set its 2017 sales target as 100 thousand vehicles, and is aiming an operating margin of 1.5%.
Luxgen U6
Luxgen U6
New Rui 3
New Rui 3


Investment trends: accelerating investment plans

 Since Dongfeng Motor Group acquired 14% of PSA’s shares in February 2014, Dongfeng Peugeot Citroen Automobile Co., Ltd. has continuously started and developed various projects. In the future, the OEM will continue to handle projects that directly involve products, such as continuing to co-develop platforms and improve powertrains, but also make anticipatory investments including signing partnership agreements with regional governments. Dongfeng Renault, the most recent joint venture, completed construction of its Wuhan plant in February 2016 and will start a second phase to double the production capacity. The major investment trends of each respective company will be described below.

Dongfeng Motor Corporation

Dongfeng Motor Corporation Expansion of testing grounds in Xiangyang City In February 2016, Dongfeng Motor Corporation started expansion of its automobile testing grounds in Xiangyang City, Hubei province. The company is investing a total of CNY 1.605 billion, and the total lot area is 194 hectares. As of 2015, it was reported to be Asia’s largest testing ground. It has a test track capable of verifying NVH characteristics among other tests, as well as facilities for environmental and wind tunnel tests. According to reports, the testing grounds will be open for use in 2018.



Dongfeng Commercial Vehicle

Dongfeng Commercial Vehicle  CKD production starts in Iran Dongfeng Motor Group and Iran Khodro Group started CKD production for the Dongfeng Fengshen brand in Iran at the end of 2014. The first models added were the S30 small sedan and the H30 Cross small crossover. In 2015, test-production of 288 units took place, and mass production started in 2016.
New energy commercial vehicle production project starts in Xinjiang ・In March 2016, Dongfeng Xinjiang Automobile Co., Ltd. commenced preparations for its new energy commercial vehicle production project. Dongfeng Xinjiang Automobile Co., Ltd. is a subsidiary of Dongfeng Commercial Vehicle Company, and primarily manufactures mid- to large-size trucks.
・Dongfeng Xinjiang Automobile Co., Ltd. has an annual production capacity of 10 thousand mid- to large-size trucks, and the quality of its production lines is on par with Dongfeng’s main plant. The OEM manufactures and sells electric bus chassis, electric garbage trucks, and products for electric delivery vehicles in Xinjiang. The company aims to produce prototypes by the end of June, and officially release the vehicles in 2017.



Dongfeng Liuzho

Dongfeng Liuzhou New production facility for passenger cars
Second phase of construction

In November 2016, the second phase of construction for Dongfeng Liuzhou’s passenger car production facility is scheduled to be completed and will go on stream. After construction is completed, Dongfeng Liuzhou Motor’s annual production capacity will increase from the present 250 thousand vehicles to 500 thousand.
Commercial vehicle production facility construction ・Construction of a new commercial vehicle production facility started in May 2016. Investments in the first phase totaled CNY 2.18 billion. The plant is scheduled for completion and to go on stream in 2018. It will boast an annual production capacity of 50 thousand mid- to large-size trucks, 135 thousand axle assemblies, 55 thousand rigid suspension, 200 thousand MPV axle assemblies, and 20 thousand sets of hydraulic parts. The facility anticipates annual operating sales  of CNY 8.8 billion.



Dongfeng Nissan

Dongfeng Nissan Expansion of technology center ・On December 21st, 2015, Dongfeng Nissan released information regarding phase three of its technology center expansion project.
・The technology center is located in the Huadu District in Guangzhou, and handles vehicle design and testing. Total investment for phase three of the project is approximately CNY 600 million. In addition to expanding its testing facilities, the technology center will also feature a new import facility.
Strategic base In June 2016, the Venucia Design Center, Dongfeng Nissan Advanced Engineering Tech Center, and Dongfeng Nissan Corporate University were completed in the Huadu District in Guangzhou. The Venucia Design Center and Advanced Engineering Tech Center are exclusively for the Venucia brand.



Zhengzhou Nissan

Zhengzhou Nissan Investments in
the new plant in
Changzhou
・In 2015, Zhenzhou Nissan constructed a new plant in Changzhou, and production commenced in June 2016. A total of CNY 880 million (of which, CNY 410 million was invested in FY 2015) the plant which has a production capacity of 150 thousand vehicles. The factory also manufactures Dongfeng brand vehicles.
Major shareholders ・Dongfeng Motor Group Co., Ltd. sold its 51% share in its subsidiary, Zhengzhou Nissan Co., Ltd. to Dongfeng Motor Co., Ltd.



Dongfeng Honda

Dongfeng Honda Third plant During the period of the 13th Five-year Plan, Dongfeng Honda will construct a third plant in Wuhan with a production capacity of 240 thousand vehicles.



Dongfeng Peugeot Citroen Automobile

Dongfeng Peugeot Citroen Automobile Research and development investment Dongfeng Peugeot Citroen Automobile invested CNY 550 million in R&D for its e-CMP and EMP2 global modular platforms, which it jointly developed with Dongfeng Motor Corporation Group.
Fifth plant During the period of the 13th Five-year Plan, the OEM is planning to construct a fifth plant with a production capacity of 300 thousand vehicles.
Partnership agreement with Chengdu City ・Dongfeng Peugeot Citroen Automobile Co. Ltd. invested CNY 12.3 billion to construct a fourth plant and will begin production in the second half of 2016 in accordance with the strategic partnership agreement its signed with Chengdu city in July 2014. The plant will have a production capacity of 480 thousand vehicles.
・An agreement to strengthen the strategic partnership was signed in May 2016 for the further advancement of both parties. Specifically, the agreement calls for cooperation in various facets, including production facilities for core advancements in technology, active construction of a system for finished car and parts industries, construction of R&D related facilities, support of the development of environmentally friendly and new energy vehicles, and automobile finance in the western region of China.



Dongfeng Renault

Dongfeng Renault Wuhan plant phase two ・CNY 7.76 billion was invested in the first phase of construction for the Wuhan plant, which began in February 2016. The plant will have a production capacity of 150 thousand vehicles.
・The second phase of construction will begin in the midst of the 13th Five-year Plan. The combined total production capacity of the plants will be 300 thousand vehicles.


Production capacity at major Dongfeng Motor plants

Plants Units: Vehicle/Year
2016 Plan
DFSK Motor Shiyan, Hubei Province Plant 1 *800 thousand *800 thousand
Shiyan, Hubei Province Plant 2
Chongqing Plant 1
Chongqing Plant 2
Total *800 thousand *800 thousand
Dongfeng-Yueda Kia Motor Yancheng, Jiangsu Province Plant 1 1 million 1.15 million
Yancheng, Jiangsu Province Plant 2
Yancheng, Jiangsu Province Plant 3
Total 1 million 1.15 million
Dongfeng Yulon Motor Hangzhou, Zhejiang Province Plant 360 thousand(phase two) 360 thousand
Dongfeng Passenger Vehicle Wuhan, Hubei Province Plant 240 thousand 240 thousand
Wuhan, Hubei Province New Energy Vehicles Plant 160 thousand 160 thousand
Total 400 thousand 400 thousand
Dongfeng Peugeot Citroen Wuhan, Hubei Province Plant 1 300 thousand 300 thousand
Wuhan, Hubei Province Plant 2 150 thousand 150 thousand
Wuhan, Hubei Province Plant 3 300 thousand 300 thousand
Chengdu, Sichuan Province Plant 4 480 thousand 480 thousand
Chengdu, Sichuan Province Plant 5 - 300 thousand
Total 1.23 million 1.53 million
Dongfeng Renault Wuhan, Hubei Plant 150 thousand 300 thousand
Dongfeng Honda Wuhan, Hubei Plant 1 240 thousand 240 thousand
Wuhan, Hubei Plant 2 240 thousand 240 thousand
Wuhan, Hubei Plant 3 - 240 thousand
Total 480 thousand 720 thousand
Dongfeng Nissan Huadu, Guangzhou Plant 1 750 thousand 750 thousand
Huadu, Guangzhou Plant 2
Xiangyang, Hubei Province Plant 250 thousand 250 thousand
Zhengzhou, Henan Province Plant 450 thousand(2016 to 2020) 450 thousand
Dalian, Liaoning Province Plant 150 thousand 300 thousand(phase two)
Total 1.6 million 1.75 million
Dongfeng Automobile Zhengzhou Nissan Zhengzhou, Henan Province Plant *180 thousand *180 thousand
Changzhou, Jiangsu Province Plant *150 thousand *150 thousand
LCV Branch Xiangyang, Hubei Province Plant *210 thousand *210 thousand
Dongfeng Liuzhou Motor Liuzhou, Guangxi Province Passenger Vehicle Existing Plant 80 thousand 80 thousand
Liuzhou, Guangxi Province Passenger Vehicle New Plant *500 thousand(phase two, end of 2016) *500 thousand
Liuzhou, Guangxi Province Commercial Vehicle Plant *65 thousand *65 thousand
Total *645 thousand *645 thousand
DONGVO TRUCK Hangzhou, Zhejiang Province Plant *10 thousand *10 thousand
Dongfeng Commercial Vehicle Shiyan, Xiangyang Province Plant *240 thousand *240 thousand

(Source: Created by MarkLines Data Center based on various reports, June 2016)
(Notice) Data with a * mark is the production capacity of or including commercial vehicles.



Dongfeng Motor Corporation Group sales volume in China (factory shipments)

OEMs Type Model 2013 2014 2015 Jan.-May
2015
Jan-May
2016
Dongfeng Peugeot Citroen SUV C3-XR 0 1,246 66,487 24,959 33,990
Peugeot 3008 52,318 67,791 67,501 25,969 18,499
Peugeot 2008 0 44,977 49,229 24,909 15,293
Sedan/ Hatchback Citroen Quatre 158,735 158,413 116,239 47,523 31,575
C5 39,021 33,872 21,699 11,083 2,634
Citroen C2 9,997 1 0 0 0
Elysee 72,212 126,479 93,655 43,157 35,740
C-Triomphe (B53) 36 0 0 0 0
Peugeot 206 0 0 0 0 0
Peugeot 207 33,242 11,510 4 4 0
Peugeot 301 5,034 70,753 67,970 28,515 30,341
Peugeot 307 15,854 5,908 322 322 0
Peugeot 308 81,634 94,466 97,976 49,449 35,241
Peugeot 408 55,283 63,921 107,088 40,816 35,998
Peugeot 508 26,641 24,679 16,648 6,942 4,058
Fengshen L60 0 0 5,878 2,704 1,304
Total 550,007 704,016 710,696 306,352 244,673
Dongfeng Nissan MPV Livina Gennis 619 1 0 0 0
SUV Infiniti QX50 0 0 8,054 2,620 2,923
X-Trail 15,327 114,459 166,385 54,695 65,035
Venucia T70 0 0 65,072 23,074 25,484
Murano 377 208 12,421 175 7,803
Qashqai 124,589 87,448 60,072 22,599 47,985
Sedan/ Hatchback Venucia R30 0 14,208 7,734 3,926 1,875
Infiniti Q50 0 2,441 0 0 0
Venucia 216 582 1,127 199 1,052
Venucia D50 51,731 39,468 17,251 6,935 5,157
Venucia R50 53,694 59,777 29,292 9,816 9,590
Bluebird Sylphy/Sylphy 259,545 300,058 334,087 117,680 113,561
New Sunny/Sunny 112,963 69,372 90,582 30,200 22,459
Maxima 0 0 0 0 1,489
Teana/New Teana 106,220 109,290 111,774 42,603 39,173
Unclassified 0 0 17,413 6,475 6,260
Lannia 0 0 27,844 0 35,012
March 2,975 6,926 1,166 570 54
Tiida 3box 15 0 0 0 0
Tiida 2box /Tiida 3box 129,329 92,465 52,197 20,783 1,994
Livina 68,629 57,448 23,674 12,444 2,595
Total 926,229 954,151 1,026,145 354,794 389,501
Zhengzhou Nissan MPV NV200 17,639 18,474 7,961 3,971 3,134
Yumsun 822 184 1 1 0
Succe 31,432 26,737 8,899 4,468 2,856
SUV Rich 0 43 98 11 0
Oting 778 499 111 95 45
Fengdu 0 0 13,257 6,721 3,218
Paladin 4,620 3,341 1,704 595 932
Mini Van Junfeng CV03 0 1,357 1,155 1,072 0
Total 55,291 50,635 33,186 16,934 10,185
Dongfeng Honda MPV JADE 27,436 63,210 52,636 19,480 13,088
Elysion 12,510 7,634 7,404 2,545 10,794
SUV CR-V 189,972 168,179 156,607 48,496 70,599
XR-V 0 526 118,749 38,993 67,306
Sedan/ Hatchback Civic 68,942 51,869 32,686 13,619 15,635
Ciimo 15,087 11,014 2,354 948 798
Spirior 7,462 5,783 22,955 7,198 8,740
Greiz 0 0 13,077 0 14,794
Total 321,409 308,215 406,468 131,279 201,754
Dongfeng Yueda Kia MPV Carnival 0 0 0 0 0
SUV KX5 0 0 0 0 22,295
Sportage 44,952 40,474 29,461 10,429 6,983
Sportage R 88,285 96,472 81,522 32,768 34,684
KX3 0 0 47,432 15,280 30,114
Sedan/ Hatchback K2 143,682 155,331 164,114 64,793 53,913
K3 135,666 175,713 156,031 71,174 61,711
K4 0 26,700 62,147 30,992 13,462
K5 56,377 55,474 38,316 17,415 10,423
Rio 4,194 3,275 0 0 0
Optima 882 0 0 0 0
Horki 0 30 30 0 0
Soul 10,004 9,009 1,494 1,057 1,140
Kia Forte 38,004 65,943 24,641 16,261 3,899
Cerato 24,720 17,615 10,906 5,483 1,964
Total 546,766 646,036 616,094 265,652 240,588
Dongfeng Yulon MPV Luxgen 335 29 54 38 23
Luxgen 7 1,248 1,031 576 197 500
SUV Luxgen 0 0 0 0 0
Luxgen 7 20,217 9,572 3,958 1,326 916
Luxgen U6 0 34,631 47,965 19,310 15,247
Sedan/ Hatchback Luxgen 5 9,466 6,937 7,852 3,234 1,720
Total 31,266 52,200 60,405 24,105 18,406
Dongfeng Renault SUV Kadjar 0 0 0 0 6264
Total 0 0 0 0 6264
Dongfeng Motor Semi Trailer Semi Trailer (25t-40t) (Dongfeng Motor) 47,439 46,943 33,784 16,902 16,110
Semi Trailer (Under 25t) (Dongfeng Motor) 865 412 1,823 441 1,625
Light trucks Unclassified 132,220 112,945 84,984 37,663 34,292
Light trucks (Chassis) Unclassified 49,556 47,654 38,480 17,664 15,145
Small Buses Unclassified 7,278 8,073 10,924 2,821 3,201
Small Buses (Chassis) Unclassified 28,213 26,998 28,542 9,987 9,110
Heavy trucks Unclassified 35,809 31,582 17,866 9,187 5,941
Heavy trucks (Chassis) Unclassified 81,647 76,205 63,678 28,666 29,986
Large Buses Unclassified 30 106 49 11 43
Large Buses (Chassis) Unclassified 95 535 74 34 7
Medium trucks Unclassified 30,645 24,828 18,326 6,781 9,471
Medium trucks (Chassis) Unclassified 50,222 38,833 36,842 16,072 16,584
Medium Buses Unclassified 2,913 2,649 3,748 764 769
Medium Buses (Chassis) Unclassified 9,693 9,601 5,508 2,280 3,205
Mini trucks Unclassified 82,548 72,848 54,088 21,997 31,440
Total 559,173 500,212 398,716 171,270 176,929
Dongfeng Automobile Mini Van Junfeng CV03 5249 1097 11 0 0
Total 5249 1097 11 0 0
Dongfeng Motor Corp. Passenger Vehicle SUV Fengshen AX3 0 0 364 0 13,294
Fengshen AX7 0 8,127 61,573 28,342 23,361
Sedan/ Hatchback Fengshen A30 0 10,037 11,621 6,910 1,991
Fengshen A60 28,657 23,192 11,975 4,130 13,622
Fengshen A9 0 0 0 0 495
Fengshen E30 0 178 598 27 75
Fengshen H30 24,286 12,983 2,777 1,480 1,577
Fengshen S30 27,134 25,590 5,720 2,861 941
Total 80,077 80,107 94,628 43,750 55,356
DFSK Motor MPV Dongfeng Sokon 31,652 81,066 99,622 43,290 86,134
SUV Dongfeng Sokon 0 7,749 60,274 25,485 3,124
Mini Van Dongfeng Sokon 173,367 116,145 63,315 30,530 21,883
Total 205,019 204,960 223,211 99,305 111,141
Dongfeng Liuzhou MPV Lingzhi 110,112 125,230 116,896 49,137 43,893
Fengxing S500 0 0 10,021 0 31,018
Space Gear 0 0 0 0 0
Fengxing Joyear/Jingyi 70,077 115,669 32,034 31,813 2,594
SUV engxing Joyear X3 0 0 52,427 17,824 23,344
Fengxing Joyear X5 0 0 31,697 14,614 14,698
Sedan/ Hatchback Fengxing Joyear S50 0 0 7,603 3,741 4,468
Total 180189 240899 250678 117129 120015
Dongfeng Nanchong Automobile Light trucks Unclassified 0 307 557 321 248
Small Buses Unclassified 0 257 481 124 144
Small Buses (Chassis) Unclassified 0 67 109 70 17
Heavy trucks Unclassified 0 96 351 154 36
Medium trucks Unclassified 0 329 515 298 297
Medium Buses (Chassis) Unclassified 0 10 53 45 10
Total 0 1,066 2,066 1,012 752
Grand Total 3,460,675 3,743,594 3,822,304 1,531,582 1,575,564

(Source: MarkLines Data Center)

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