Announced on July 18, 2024, Suzuki Motor Thailand recorded sales of 3,791 cars in the first half of 2024, decreasing by around 54% compared with the same period in 2023. The main factor behind this drop was the sluggish economy, resulting in rising household debt and cost of living, directly affected decision of financial institutions in approving loans.
Amid all the challenges, Suzuki is committed to its business in Thailand, running under its vision of “Enhancing the Ability to Compete in the Upcoming Automotive Market”, as announced in early 2024.
From 2025, Suzuki Motor plans to launch at least 4 new models in the Thai market, including HEV and BEV models.
According to the company, it has already recorded cumulative sales of 310,885 cars in Thailand since local operation started.
(From Suzuki Motor Thailand press release dated July 18, 2024)