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Feb 20, 2024

On February 19, 2024, Malaysian automaker Proton announced that one of its earliest international markets, the Kingdom of Brunei Darussalam, showed exceptional growth in 2023, setting a new sales record for the company.

Sales of Proton cars in Brunei jumped 87% YoY in 2023 to reach 789 units, pushing the brand up to 5th overall in the sales table and garnered it a market share of 5.4%. Total-Industry-Volume (TIV) for Brunei, meanwhile, closed at 14,640 units for 2023.

Leading sales for all Proton models in Brunei in 2023 was the X50 with 476 units sold. Meanwhile, the Persona and Iriz were ranked 6th and 8th for B-segment cars while the Proton X90 was ranked 7th for D-segment SUV’s despite having been on sale for less than half a year.

For 2024, Proton and PAD Motors aim to sell over 1,000 units in Brunei, which will be supported by the introduction of the all-new Proton S70 by February.

(From Proton press release on February 19, 2024)

Feb 06, 2024

Announced on February 5, 2024, Proton Malasia recorded sales of 12,882 units (domestic + export) in January 2024, the best start to a year since 2013. The figure represented an increase of 1.3% MoM and 10.3% YoY. 

In January 2024, the Proton Saga recorded 6,129 units sold, followed by the X50 with 2,002 units, and the Persona that sold 1,846 units. 
Deliveries of its latest model, the Proton S70, noted 1,442 units, reflecting high demand. The model also saw its first export market in January, with 15 units delivered to Brunei ahead of the S70’s official launch there that is scheduled for February.

Proton said it is optimistic for growth throughout 2024, emphasizing its innovation, quality, and customer service.

(From Proton Malaysia social media updates and an article of Paul Tan on February 5, 2024)

Feb 02, 2024

Reported on February 1, 2024, Proton has admitted that the S70 sedan’s customer deliveries in Malaysia were yet to start. The model was officially launched in late November 2023.

According to the Malaysian automaker, its production is not slow. Reasons behind the delay are to ensure quality and to have the cars registered in 2024 for resale value reasons. 

Proton added that for February, the company is gradually increasing deliveries. Production has been quite stable, but it needs thorough checking, in order to ensure the quality of the process and parts, as some of the unique parts are newly produced by its local vendors.

(From an article of Paul Tan on February 1, 2024)