On February 19, 2024, Malaysian automaker Proton announced that one of its earliest international markets, the Kingdom of Brunei Darussalam, showed exceptional growth in 2023, setting a new sales record for the company.
Sales of Proton cars in Brunei jumped 87% YoY in 2023 to reach 789 units, pushing the brand up to 5th overall in the sales table and garnered it a market share of 5.4%. Total-Industry-Volume (TIV) for Brunei, meanwhile, closed at 14,640 units for 2023.
Leading sales for all Proton models in Brunei in 2023 was the X50 with 476 units sold. Meanwhile, the Persona and Iriz were ranked 6th and 8th for B-segment cars while the Proton X90 was ranked 7th for D-segment SUV’s despite having been on sale for less than half a year.
For 2024, Proton and PAD Motors aim to sell over 1,000 units in Brunei, which will be supported by the introduction of the all-new Proton S70 by February.