All about Changan/Chana

On March 24, Changan Automobile, an intelligent low-carbon mobility technology company, announced that, through its Dubhe Plan 2.0 and global R&D system, it aims to strengthen technological competitiveness, drive innovation in intelligent mobility, expand its presence in Europe, and accelerate its localization strategy.

In 2025, Changan continues its long-term, localization-focused strategy for sustainable growth and market integration. Expanding into Europe helps Changan to meet industry standards and build consumer trust. The company is enhancing local production and supply chain efficiency while introducing region-specific models to cater to diverse markets.

Based on Changan press release

On March 21, Changan Automobile, an intelligent low-carbon mobility technology company, launched its three major brands, CHANG-AN, DEEPAL, and AVATR, in Europe at its brand launch event in Germany. 

At the event, Changan showcased the DEEPAL S07, marking its European debut, along with the CHANG-AN E07 and DEEPAL S05, which will launch later.

As part of its European launch, Changan is adopting a structured market entry strategy, initially focusing on key EV markets such as Norway, Denmark, Germany, the Netherlands, and the UK. By 2028, it aims to expand across all major European markets. Changan’s European Headquarters, located is in the Netherlands, will serve as the central hub for business operations.

Based on Changan press release

On March 13, Changan announced that it will launch the CHANGAN DEEPAL S07 as its first vehicle in the European market. The launch will happen on March 21, 2025, in Mainz, Germany. Changan will introduce DEEPAL S07. Selected models from the CHANGAN DEEPAL product family, which will arrive in Europe in the coming months, will also be unveiled.  The CHANGAN DEEPAL S07 will be available starting at EUR 45,000 and offers a WLTP range of 475 km.

Europe plays a crucial role in Changan's global growth strategy, with initial focus markets being Norway, Denmark, Germany, the UK, and the Netherlands. It has established its European headquarters in Munich. Changan has established partnerships with leading car dealers in Germany, the Netherlands, and the UK, as well as distribution agreements in Scandinavia. Changan plans around 100 dealerships across Europe by the end of 2025. 

Based on Changan press release