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Mahindra reveals its strategy for Two Wheeler business targeting premium niche segment
On October 25, Mahindra & Mahindra unveiled plans to refocus its two wheeler business, to target premium niche segments. With the acquisition of Classic Legends, BSA and JAWA it is all set to enter into previously untapped segments. Both BSA & JAWA have heritage value and consumer followings in many parts of the worl....
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