Volvo Cars announces new global marketing strategy  [ Sweden ]

Volvo Cars announced its brand new global marketing strategy named "Volvo Way to Market" on December 15.In the new strategy, the company will drastically review its current marketing activities, concentrating on three key international motor shows. The main points are as follows.(1) to focus on four areas: marketing tools, digital leadership, dealerships and service(2) to concentrate on three k...
<Dec 17, 2014>