Company Info
Volvo Cars announces new global marketing strategy
Volvo Cars announced its brand new global marketing strategy named "Volvo Way to Market" on December 15.
In the new strategy, the company will drastically review its current marketing activities, concentrating on three key international motor shows. The main points are as follows.
(1) to focus on four areas: marketin....
In the new strategy, the company will drastically review its current marketing activities, concentrating on three key international motor shows. The main points are as follows.
(1) to focus on four areas: marketin....
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