Focus (Ford)

Feb 17, 2024

At a dealer meeting in Las Vegas at the beginning of February, Mercedes-Benz said it will deliver 25 new and updated models to U.S. showrooms in 2024, including entry and mid-segment models such as the redesigned E-Class line and a new CLE coupe and convertible.

The company is adjusting its U.S. sales strategy, pivoting from top end models such as S-Class, G-Wagen and AMG models, which brought profits during post-pandemic years but became affected by high interest rates, to more affordable E-Class and C-Class segment sedans and crossovers to fuel growth this year.

Mercedes-Benz told dealers it will boost combustion engine and hybrid vehicle supply in 2024 as EV demand has slowed, and by early fall will expand its S-Class and GLE plug-in hybrid lineup with an electrified GLC crossover.

In 2024, Mercedes-Benz expects a "double-digit percentage" increase in U.S. sales to more than 300,000 vehicles. "Last year was about profitability; this year is about sales growth," a Mercedes-Benz executive said 

(multiple sources on February 15, 2024)

Feb 16, 2024

Hyundai will increase production of its Sonata and Elantra sedans to help it achieve more growth in the U.S. in 2024, Hyundai Motor North America CEO Jose Muñoz said earlier this month.

The Elantra and Sonata sedans received new styling and features for the 2024 model year and now offer a number of features, including gasoline and hybrid powertrains, but Muñoz said Hyundai sales were limited in 2023 because of availability. 

Hyundai did not disclose specific sales expectations for the pair in 2024 but confirmed it would target significant growth for each.

To attain that goal, which translates to U.S. sales approaching 900,000 units, Muñoz said Hyundai will focus especially on entry models as U.S. consumers seek more affordable vehicles.

Hyundai added an available all-wheel-drive configuration to the Sonata lineup to keep it competitive in the midsize segment.

The Sonata has a sportier N Line variant, and the Elantra has a performance-oriented N with a six-speed manual transmission.

(multiple sources on February 15, 2024)

Feb 08, 2024

On February 7, IG Metall, a dominant metalworkers' union in Germany, signed a social collective agreement with Ford.

Under the agreement, Ford will continue to retain 1,000 jobs, even after the Focus is phased out in 2025, at the Saarlouis plant, which currently employs around 4,500 workers. The jobs will adhere to collective bargaining standards and will be excluded from operational redundancies until 2032. Moreover, the production timeline for the Ford Focus has also been prolonged until November 30, 2025.

Based on IG Metall press release

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