On January 10, 2024, Mazda Sales Thailand announced that it recorded sales of 16,544 units in 2023 (down 47.7% from 31,638 units recorded in 2022).
Leading 2023 sales of Mazda Thailand was the Mazda 2 with 7,834 units, followed by Mazda CX-30’s sales of 3,254 units, Mazda CX-3 (2,389 units), Mazda CX-8 (999 units), Mazda 3 (884 units), Mazda BT-50 (834 units), Mazda CX-5 (340 units), and 10 units of Mazda MX-5. Moreover, the Mazda 6 20th Anniversary Edition (with only 100 units available) has also received positive feedback for the local customers, with 74 units booked already.
Mazda Sales Thailand stated that 2023 was seen as a stressful year both economically and socially. There were several factors that also affected the company’s 2023 performance, including a gradual improvement in local economy, financial institutions’ stricter conditions imposed on car loans, the government’s EV support measures that accelerate the transition from ICE vehicles to BEVs even faster, as well as the arrival of new automotive brands in the local market. Mazda itself is still in the process of developing new products and will be ready to adapt to change.
For the local auto market in 2024, Mazda projected sales to reach 750,000 – 800,000 cars. Mazda believes that 2024 will be an even more challenging year. Competition in the car market will become even more intense. For Mazda Thailand itself, 2024 sales are expected to improve from 2023.
(From Mazda Sales Thailand press release on January 10, 2024)