GM CEO Mary Barra vows to rectify issues, glitches in 2024
On February 15, CEO Mary Barra told investors at the Wolfe Research Global Auto and Auto Tech Conference what her focus would be on in 2024, and her wish that the company had spent “more time in planning and risk assessment" in 2023.
Barra said GM will continue to deliver big volume sales and profits from its ICE vehicles, but is working to hit its EV profitability goals in the second half of 2024 and into 2025.
She acknowledged that GM had problems assembling battery cells into the battery modules, but has since fixed its battery module production, and now must flawlessly execute EV production.
Launches of the Chevrolet Equinox EV, Chevrolet Silverado EV RST and GMC Sierra EV Denali pickups have all been delayed by a few months for engineering changes, but are expected this year.
Software glitches had resulted in large numbers of Chevrolet Colorado and GMC Canyon midsize pickups to be parked on quality hold near GM's Wentzville Assembly plant while the company sorts out problems, and the stop-sale order of the Chevrolet Blazer EV is now approaching the two-month mark.
GM hired Mike Abbott, former VP of Engineering for Apple’s Cloud Services division, as executive vice president of Software in May 2023, who hired people from Google, Apple, Meta and many tech companies. “We’ve already revamped the software development process and more importantly the validation process,” said Barra, who wished she had made the move long before.
Barra said GM must relaunch Cruise with better relationships with regulators and the communities it is in, especially since last fall after a Cruise self-driving car dragged and pinned a pedestrian, among other mishaps in San Francisco.
(Detroit Free Press article on February 15, 2024)