On July 22, Stellantis MEA announced a two-phase acquisition of Sopriam, a subsidiary of the Al Mada group.
The first phase involves immediate majority control with full ownership by early 2025. Stellantis will manage the import and distribution of Peugeot, Citroën, and DS Automobiles in Morocco, adding to its existing brands Fiat, Abarth, Jeep, and Alfa Romeo.
The acquisition strengthens Stellantis' presence in Morocco, which began in 2015 with a strategic partnership with the Moroccan government. Stellantis' operations in Morocco include a robust commercial network, the first Africa Technical Center in Casablanca focusing on core technologies and future mobility, and the expanding Kenitra plant which is set to double its capacity to 400,000 vehicles by 2027.
Stellantis is committed to delivering a unified and enhanced customer experience across Morocco through the acquisition.