On July 23, it was announced that the OEM Seres stopped its operations in Brazil after a year of initiating activities in the country.
According to the Brazilian Association of Electric Vehicles (ABVE), only eight units were sold during the first half of 2024, five of the SERES 3 and three of the SERES 5.
In October 2023, the company estimated to sell 50,000 units in South America following a business model like Tesla’s, with a completely online sales process. Shortly after, two dealerships were opened, one in São Paulo and one in Rio de Janeiro, promising to open more, but no more details were given about the plan.
Currently, Seres announced that it is working to establish a dealer network. This change has caused delays in the arrival of new units due to high demand in China and the lack of homologation capacity in Brazilian laboratories.
It is expected that, in the next 90 days, the company will provide more information about its future plans in Brazil.
(Multiple sources on July 23, 2024)