Japanese suppliers in US prepare for production due to increased demand by OEMs
Toyota Boshoku, NTN, FCC, Koito, TACHI-S, Toyota Auto Body and NIDEC
US sales of passenger cars and small trucks were up by 10% over the previous year to 11.559 million units in 2010. The US market showed a recovery from the sales slump in 2009 due to the financial crunch. US sales have stayed strong since the beginning of 2011 except Japanese OEMs such as Toyota and Honda which had sales decrease due to the Great East Japan Earthquake. The US had sales of 7.393 million units of passenger cars and light trucks in the January - July period of 2011, up by 9.2% on a year-over-year basis.
In keeping with the increase in demand, OEMs including GM, Ford, Toyota and VW are energetically pressing ahead with opening new plants and investing in the US. Suppliers have come under pressure to respond to these trends.
This Report will feature the increasingly active recent trends by Japanese suppliers in the US and Canada (the Report covers the trends for about 16 months up to early August 2011).