USA - Automotive Sales volume, 2024

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Flash report, Automotive sales volume, 2024

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2024

Feb 2, 2024

U.S. auto sales up 2.2 % in January

Note: Some figures were updated on Feb. 7.

U.S. new vehicle sales of 1,082,620 units for the month of January represented a decrease of 25.6% from December 2023, and an increase of 2.2% from one year ago in January 2023.
There were 25 selling days in January 2024, one more than the 24 days in January 2023.
January’s passenger car sales increased 1.4% to 221,594 units, resulting in a 20.6% market share, while SUV and truck sales increased 2.4% to 861,026 units, resulting in a 79.4% market share.
Light vehicle seasonally adjusted annualized sales (SAAR) for January 2024 was 15.06 million units versus 15.26 million units one year ago.
General Motors monthly sales decreased 10.7%, Ford sales increased 4.7%, and Stellantis sales were down 10.9%.
Tesla sales increased 8.6% from last January to 53,850 estimated units, giving it a U.S. market share of 5.0%.
EV startup Rivian sales were up 103.4% to 5,027 vehicles, Karma sales were even at 4 units, Polestar sales were up 19.8% from the same month last year to 842 vehicles, Lucid Motors sales were up 11.7% to 439 units, and Fisker sold 535 vehicles, while Ineos sold 760 SUVs.
Among Japanese companies, Toyota sales were up 21.6%, Nissan sales were down 1.9%, Honda sales were up 10.3%, Subaru sales were up 0.3%, Mitsubishi sales were up 23.6%, and Mazda sales were up 31.8 %.
Hyundai sales were down 7.3%, and Kia sales were down 1.7%.
Among German companies, VW sales were up 4.8%, BMW sales were down 1.9%, and Mercedes-Benz sales were up 11.6%
Jaguar Land Rover sales decreased 9.4% from last January, and Volvo Car sales increased 0.3%.
The best-selling models in January 2024 were:
  1. Ford F-Series (down 11.5% from January 2023)
  2. Toyota RAV4 (up 46.4%)
  3. Tesla Model Y (up 19.7%)
  4. Chevrolet Silverado (down 4.3%)
  5. Ram Ram pickup (down 12.6%)
  6. Honda CR-V (up 31.6%)
  7. Toyota Camry (up 32.3%)
  8. Ford Explorer (up 20.6%)
  9. GMC Sierra (down 17.7%)
 10. Honda Civic (up 23.6%)

Sales of new vehicles by type (Sales figures of Volvo,Land Rover,Jaguar have been updated. February 7, 2024)

Type 2024 2023 Y-o-Y
Jan. Jan.
Passenger Cars 221,594 218,454 1.4%
Light Trucks (Pickup Truck, SUV) 861,026 840,513 2.4%
Total 1,082,620 1,058,967 2.2%

Source: MarkLines Data Center

USA - Sales of passenger cars and light commercial vehicles (Click for data by model)
(Sales figures of Volvo,Land Rover,Jaguar have been updated. February 7, 2024)

Jan. 2024 Jan. 2023 Y-o-Y
Toyota *2 Total 165,626 136,177 21.6%
Share 15.3% 12.9% 2.4 pt
GM *2 Total 163,557 183,090 -10.7%
Share 15.1% 17.3% -2.2 pt
Ford Total 151,880 145,070 4.7%
Share 14.0% 13.7% 0.3 pt
Stellantis *2 Total 97,301 109,168 -10.9%
Share 9.0% 10.3% -1.3 pt
Honda Total 93,210 84,514 10.3%
Share 8.6% 8.0% 0.6 pt
Nissan *2 Total 59,125 60,251 -1.9%
Share 5.5% 5.7% -0.2 pt
Tesla *2 Total 53,830 49,556 8.6%
Share 5.0% 4.7% 0.3 pt
Hyundai Total 51,812 55,906 -7.3%
Share 4.8% 5.3% -0.5 pt
Kia Total 51,090 51,983 -1.7%
Share 4.7% 4.9% -0.2 pt
Subaru Total 44,510 44,373 0.3%
Share 4.1% 4.2% -0.1 pt
Mazda Total 30,279 22,967 31.8%
Share 2.8% 2.2% 0.6 pt
Mercedes *1 *2 Total 25,377 22,743 11.6%
Share 2.3% 2.1% 0.2 pt
BMW *2 Total 22,960 23,408 -1.9%
Share 2.1% 2.2% -0.1 pt
VW *2 Total 21,454 20,465 4.8%
Share 2.0% 1.9% 0.0 pt
Audi *2 Total 12,688 16,538 -23.3%
Share 1.2% 1.6% -0.4 pt
Volvo Total 7,716 7,693 0.3%
Share 0.7% 0.7% 0.0 pt
Mitsubishi Total 7,213 5,838 23.6%
Share 0.7% 0.6% 0.1 pt
Land Rover *2 Total 6,155 6,540 -5.9%
Share 0.6% 0.6% 0.0 pt
Porsche *2 Total 5,289 5,240 0.9%
Share 0.5% 0.5% 0.0 pt
Rivian *2 Total 5,027 2,472 103.4%
Share 0.5% 0.2% 0.2 pt
MINI *2 Total 1,928 2,051 -6.0%
Share 0.2% 0.2% 0.0 pt
Polestar *2 Total 842 703 19.8%
Share 0.1% 0.1% 0.0 pt
Ineos Automotive Total 760 - -%
Share 0.1% -% -%
Jaguar *2 Total 722 1,051 -31.3%
Share 0.1% 0.1% 0.0 pt
Fisker Total 535 - -%
Share 0.0% -% -%
Lucid Motors *2 Total 439 393 11.7%
Share 0.0% 0.0% 0.0 pt
Karma *2 Total 4 4 0.0%
Share 0.0% 0.0% 0.0 pt
VinFast *2 Total N/A - -%
Share -% -% -%
Others Total 1,291 773 67.0%
Share 0.1% 0.1% 0.0 pt
Grand Total *2 1,082,620 1,058,967 2.2%

Source: Releases by each company, MarkLines Data Center
*1 Includes Sprinter
*2 Estimates
*2 There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.


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