USA - Automotive Sales volume, 2025

Flash report, January 2025

Feb 4, 2025

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.


U.S. auto sales up 3.8% in January, fourth consecutive month of gains

Note: Some figures were updated on February 10.

The number of new vehicles sold in the U.S. in January 2025, as aggregated by MarkLines as of February 4 (preliminary figures including estimates for GM/Stellantis/Tesla and others), was 1,112,944 units, up 3.8% from the same month last year.
January is usually a time of seasonal decline in new vehicle sales due to factors such as severe cold weather, but last month the market continued its strong performance from last year, with four consecutive months of growth. Honda, Hyundai, and Kia led the market with strong sales of electric vehicles. The number of business days in January was 25, the same as in the same month last year. The U.S. has agreed with Canada and Mexico to postpone for one month the 25% tariff measures that were scheduled to take effect at midnight on February 4. Since the major models of automakers are manufactured in Canada and Mexico, the tariffs will inevitably affect vehicle prices, inventories, and supply chains. In addition, the elimination of the U.S. federal tax credit for electric vehicles (EVs) is expected to further increase demand for hybrid vehicles (HVs).
By vehicle type, sales of light trucks were up 8.9% y-o-y to 919,290 units, while passenger cars decreased 15.2% to 193,654 units.
According to U.S. media on February 4, total inventory in early January was 2.88 million vehicles. By brand, Fiat, Dodge, Lincoln and Buick were large inventory with 122, 87, 86 and 85 days of inventory (end of December), respectively. Meanwhile, Japanese-affiliated brands include Toyota with 22 days, Lexus with 14 days, Honda with 39 days, Acura with 52 days, Nissan with 65 days, and Infiniti with 62 days. Other Japanese-affiliated brands include Subaru, Mazda, and Mitsubishi on 32, 41, and 37 days, respectively. The inventory of hybrid vehicles (HVs), which continue to enjoy strong sales, is said to be in short supply.

Sales of new vehicles by type

Source: MarkLines Data Center

Sales of U.S. automakers in January were up 18.6% y/y for GM, the automaker posted its fourth consecutive month of double-digit sales growth. Ford's sales fell 10.6% for the second consecutive month due to weak sales of SUVs. Stellantis sales fell 15.0% for the third consecutive month, and Tesla sales fell 7.9% for the third month in a row, as both companies continued to experience declines.
In January, Toyota's sales fell 1.2% for the second consecutive month due to inventory shortages of certain models. Honda sales were up 3.8%, led by demand for HVs. The company said that sales of electrified vehicles increased by more than 80% y/y. Nissan's sales were up 14.9% and Subaru maintained their 30th consecutive month of positive sales with a 4.1% increase. Mazda posted an 11.3% increase, its ninth consecutive monthly gain, on strong sales of SUVs, and Mitsubishi was up 3.9%.
Sales of Korean companies in January were up 14.6% for Hyundai and 11.6% for Kia, thanks to the contribution of electrified vehicles. Both companies posted double-digit gains, setting records for January, and both also posted their fourth consecutive month of growth.
Sales of European companies in January were up 28.3% for VW, up 16.1% for Mercedes Benz, up 7.9% for BMW, up 11.0% for Audi and up 5.4% for Volvo.

USA - Sales of passenger cars and light commercial vehicles (Click for data by model) (Sales figures of Volvo have been updated. February 10, 2025)

Source: Releases by each company, MarkLines Data Center
*1 Includes Sprinter
*2 Estimates