USA - New car sales in 2026 by OEM, model, vehicle type

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.

Sales data by OEM/model in USA

2021 2022 2023 2024 2025 2026

Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2026

Feb 4, 2026

U.S. auto sales flat in January; Toyota, Honda, Nissan post gains
The number of new vehicles sold in the U.S. in January 2026 (preliminary figures including estimates for GM/Stellantis/Tesla, etc.), aggregated by MarkLines as of February 4, was 1,107,423 units, flat year over year. January had 26 selling days, one more than a year earlier.
According to U.S. media reports, January auto sales are expected to signal a slowing market as the expiration of the USD 7,500 federal EV tax credit, along with rising vehicle prices and affordability concerns, continues to weigh on demand. January is typically one of the weakest months of the year for new-vehicle deliveries, and severe weather across a large swath of the U.S. late in the month further depressed volumes, analysts said.
By vehicle type, January light truck sales rose 1.1% y/y to 915,825 units, while passenger car sales fell 4.8% to 191,598 units.

Sales of new vehicles by type

Type	2026	2025	Y-o-Y
Type	Jan.	Jan.	Y-o-Y
Passenger Cars	191,598	201,178	-4.8%
Light Trucks (Pickup Truck, SUV)	915,825	905,876	1.1%
Total	1,107,423	1,107,054	0.0%

Source: MarkLines Data Center

Total inventory at the beginning of January stood at 2.77 million units, down from 3.0 million a month earlier, while days’ supply rose to 76 from 70. As of the end of December 2025, brands with relatively high inventory levels included Jeep (90 days), Lincoln (70) and Ford (64) among U.S. brands; Acura (68) among Japanese brands; and VW (78) among European brands. Brands with tighter inventory included Dodge (29 days) among U.S. brands; Mitsubishi (27), Toyota (25) and Lexus (23) among Japanese brands; Kia (29) among Korean brands; and Volvo (27) and BMW (26) among European brands.
Other brands were as follows: Ram (61 days), Buick (53), GMC (52), Chevrolet (46), Chrysler (42) and Cadillac (36). Among Japanese brands: Nissan (54), Mazda (48), Honda (39), Infiniti (36) and Subaru (36). Among Korean brands: Hyundai (54) and Genesis (45). Among European brands: Audi (40) and Mercedes-Benz (38).
Among U.S. automakers, GM’s January sales slipped 1.4% y/y, marking a fourth consecutive monthly decline since October 2025. Ford also fell 5.5% for the month. Stellantis posted a 1.2% gain in January. Tesla rose 9.5% in January, returning to growth for the first time in four months. The company introduced lower-priced versions of the Model 3 and Model Y last October in response to the expiration of the federal EV tax credit.
Among Japanese automakers, Toyota, Honda and Nissan all posted y/y gains. Toyota rose 8.0%, extending its streak of y/y increases to 11 months. Although sales of the core compact SUV RAV4 fell 39% due to preparations for the launch of a redesigned model, other key models posted double-digit gains, including Corolla (+12%), Camry (+15%), Tacoma (+14%) and Highlander (+68%).
Honda sales rose 1.9% y/y. According to American Honda, SUV sales were led by the CR-V, with hybrids accounting for more than 55% of the model’s mix. The Pilot and Odyssey also performed well. Passport posted its best-ever January sales, surging 63.5% y/y. Accord sales rose 31.8%, supported in particular by strong demand for more affordable gas-powered trims.
Nissan sales increased 4.8%, marking a second consecutive monthly gain. In contrast, Subaru fell 9.0%, Mazda declined 14.0% and Mitsubishi dropped 17.0%. Subaru and Mazda each recorded a sixth straight y/y decline. According to Subaru of America, severe winter storms across large parts of the U.S. in January forced temporary closures at many locations.
Among Korean brands, both Hyundai and Kia posted y/y gains. Hyundai rose 2.9%. Hyundai Motor America said SUVs accounted for 77% of total sales, with the Palisade and Santa Fe delivering particularly strong results. By powertrain, hybrid sales jumped more than 60% y/y.
Kia sales increased 13.2%, extending its streak of y/y gains to seven months. Kia America said total sales of electrified models and SUVs each set new January records.
Among European brands, most posted y/y declines in January: VW fell 9.5%, Mercedes-Benz 4.5%, BMW 9.5% and Volvo 7.7%, while Audi rose 9.7%.

USA - Sales of passenger cars and light commercial vehicles

		Jan. 2026	Jan. 2025	Y-o-Y
GM *2	Total	191,082	193,881	-1.4%
GM *2	Share	17.3%	17.5%	-0.3 pt
Toyota *2	Total	176,906	163,851	8.0%
Toyota *2	Share	16.0%	14.8%	1.2 pt
Ford	Total	128,302	135,805	-5.5%
Ford	Share	11.6%	12.3%	-0.7 pt
Honda	Total	98,610	96,774	1.9%
Honda	Share	8.9%	8.7%	0.2 pt
Stellantis *2	Total	83,713	82,685	1.2%
Stellantis *2	Share	7.6%	7.5%	0.1 pt
Nissan *2	Total	71,232	67,938	4.8%
Nissan *2	Share	6.4%	6.1%	0.3 pt
Kia	Total	64,521	57,007	13.2%
Kia	Share	5.8%	5.1%	0.7 pt
Hyundai	Total	60,828	59,140	2.9%
Hyundai	Share	5.5%	5.3%	0.2 pt
Tesla *2	Total	43,800	40,010	9.5%
Tesla *2	Share	4.0%	3.6%	0.3 pt
Subaru	Total	42,163	46,354	-9.0%
Subaru	Share	3.8%	4.2%	-0.4 pt
Mazda	Total	28,963	33,681	-14.0%
Mazda	Share	2.6%	3.0%	-0.4 pt
Mercedes 1 2	Total	26,116	27,358	-4.5%
Mercedes 1 2	Share	2.4%	2.5%	-0.1 pt
VW *2	Total	22,585	24,946	-9.5%
VW *2	Share	2.0%	2.3%	-0.2 pt
BMW *2	Total	22,409	24,765	-9.5%
BMW *2	Share	2.0%	2.2%	-0.2 pt
Audi *2	Total	13,293	12,118	9.7%
Audi *2	Share	1.2%	1.1%	0.1 pt
Volvo *2	Total	7,507	8,136	-7.7%
Volvo *2	Share	0.7%	0.7%	-0.1 pt
Mitsubishi	Total	7,420	8,943	-17.0%
Mitsubishi	Share	0.7%	0.8%	-0.1 pt
Land Rover *2	Total	6,380	8,661	-26.3%
Land Rover *2	Share	0.6%	0.8%	-0.2 pt
Porsche *2	Total	3,897	5,338	-27.0%
Porsche *2	Share	0.4%	0.5%	-0.1 pt
Rivian *2	Total	3,113	3,511	-11.3%
Rivian *2	Share	0.3%	0.3%	0.0 pt
MINI *2	Total	1,509	1,972	-23.5%
MINI *2	Share	0.1%	0.2%	0.0 pt
Polestar *2	Total	700	1,241	-43.6%
Polestar *2	Share	0.1%	0.1%	0.0 pt
Lucid Motors *2	Total	504	106	375.5%
Lucid Motors *2	Share	0.0%	0.0%	0.0 pt
Ineos Automotive	Total	460	301	52.8%
Ineos Automotive	Share	0.0%	0.0%	0.0 pt
Jaguar *2	Total	226	849	-73.4%
Jaguar *2	Share	0.0%	0.1%	-0.1 pt
VinFast *2	Total	N/A	N/A	-%
VinFast *2	Share	-%	-%	-%
Others	Total	1,184	1,683	-29.6%
Others	Share	0.1%	0.2%	0.0 pt
*Grand Total 2**	Total	1,107,423	1,107,054	0.0%
*Grand Total 2**	Share	100.0%	100.0%	0.0 pt