TU-Automotive Detroit 2015: Improving experiences with in-vehicle infotainment

Understanding user interactions and motivations to enhance infotainment systems

2015/06/30

Table of contents

Summary
User interactions with infotainment systems and interfaces
In-vehicle infotainment characteristics which appeal to users
Business model considerations for infotainment services

Summary

TU-Automotive Detroit exhibition floor

The 2015 TU-Automotive Detroit exhibition was held from June 3 through June 4, 2015, in Novi, Michigan, U.S. Over 3,000 people attended the two-day exhibition, which featured three main focus areas in its exhibition area and discussion sessions: telematics, mobility, and autonomous vehicles. Improvements in technology have provided customers with access to more capable infotainment systems. As such, interactions with these systems were a topic of discussion in multiple sessions.

This report focuses on considerations in improving user experience in relation to infotainment systems. Issues that are discussed include the industry's tendency to over-complicate systems, the characteristics that embody a good interface, and underlying concepts to improve services.

This report is the third of three reports which focuses on the discussion sessions presented at TU-Automotive Detroit. The first report provided an overview of ideas and concepts that were presented at TU-Automotive Detroit as they related to autonomous vehicles. The second report presented beneficial possibilities that telematics services could provide for businesses, individuals, and society.

• Opportunities in vehicle connectivity: Utilizing the potential of connected systems to benefit companies, individuals, and society

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