On June 4, Bridgestone Americas introduced the Turanza EverDrive, a new all-season touring tire built for sedans, CUVs, and minivans. Backed by an 80,000-mile limited warranty, the longest in Bridgestone’s lineup, the EverDrive is designed for long-lasting performance, comfort, and confident handling in wet, dry, and

Several media reported that Bridgestone Hispania Manufacturing has reached a collective dismissal agreement with labor unions (CCOO, UGT, and BuB), affecting 420 employees at its Basauri (Bizkaia) and Puente San Miguel (Cantabria) plants (232 in Basauri and 188 in Cantabria).
This represents 126 fewer layoffs than th

Multiple media sources reported that Bridgestone has reduced the initially planned layoffs from 355 to 232 at the Biscay plant (Basauri) and from 211 to 188 at the Puente San Miguel plant (Cantabrian). This revised proposal was submitted to the works councils on May 12, 2025.
The company also announced plans to incre

Several media sources reported that Bridgestone has reduced its planned layoffs from 335 to 290 at its Basauri plant (Vizcaya) and from 211 to 201 at its Puente San Miguel plant (Cantabria). This revised plan was presented to the unions during a meeting on May 8, 2025.
The company has also increased the severance pay

Several sources reported that Bridgestone workers in Basauri, Spain have voted to continue their strikes to pressure the company to cancel its layoff plan, which would affect 335 employees. The plant was shut down again on April 25-26, 2025. They have also planned new strikes for April 30, May 1, 5, and 6, aligning w

Several media sources reported that the Bridgestone Basauri and Puente San Miguel strike committee has now called for 3 more days of strikes on April 24 – 26, 2025 against the company’s layoff plan.
The committee has agreed to ask the labor authorities to call strikes from April 24 to May 31, 2025.
The planned layoff

Several media sources reported that workers at Bridgestone’s plants in Basauri (Bizkaia) and Puente San Miguel (Cantabria) halted production on April 8, 2025, as part of a 3-day strike against the company’s layoff plan. The planned layoffs are expected to affect 546 workers (335 in Basauri and 211 in Cantabria).
The

Bridgestone Hispania Manufacturing has announced its intention to initiate a collective dismissal process at its agricultural truck and bus radial tire plant in Puente San Miguel (Cantabria) and its truck and bus radial tire plant in Basauri (Basque Country).
This decision is driven by changes in the European tire ma

Bridgestone Corporation (Bridgestone) announced that it has developed a unique vehicle-based collection method to understand the environmental impact of tire and road wear particles (TRWP). TRWP is dust generated by frictions between the tire and the road surface, and is a mixture of tire tread and road paving materi

Bridgestone Corporation (Bridgestone) has developed bespoke Potenza Sport ultra-high-performance tires for Porsche’s Macan Electric and Panamera models.
The Macan Electric’s tire maximizes handling in the dry, wet, and at high speed. With ENLITEN Technology, the tire also offers improved braking performance and comfo

Bridgestone Corporation (Bridgestone) announced that it will establish a pilot demonstration plant for precise pyrolysis of end-of-life tires at its plant in Seki city, Gifu Prefecture, Japan. The facility will collect tire-derived oil and recycled carbon black from end-of-life tires. Through this activity, Bridgesto

Bridgestone Corporation announced an investment in a new driver-in-the-loop (DiL) simulator at its EMEA R&D Center based near Rome, Italy.
The new DiL simulator, expected to be fully operative by 2025, will enhance Bridgestone’s Virtual Tire Development (VTD) capabilities. It will enable the company to combine tire a

Bridgestone Corporation (Bridgestone) announced that its U.S. subsidiary, Bridgestone Americas, Inc., will close its LaVergne, Tennessee, truck and bus radial tire plant. The effective date of the closure will be July 31, 2025.
The decision to close is part of the company’s strategic initiatives to optimize its busin

Bridgestone Thailand, a subsidiary of Bridgestone Corporation, announced that Tri Petch Isuzu Sales held the launch event for “the new 2.2 Ddi MAXFORCE and new 3.0 Ddi MAXFORCE, the Force of Future” in Buriram, Thailand.
At the event, Bridgestone showcased its tire models suitable for Isuzu D-Max and MU-X, including

On November 8, Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation (Bridgestone), announced that it will invest USD 85 million in its Pune Plant and the Indore Plant to reinforce the premium-mass strategy. The expansion scheduled will start from the beginning of 2025.
It will increase the t