Bridgestone Corporation (Bridgestone) has been chosen as the exclusive tire partner for the new Lamborghini Fenomeno Roadster, with just 15 units planned.
The company has supplied two bespoke Potenza tire fitments designed for road and track use. It has developed Potenza Sport ultra-high-performance tires in sizes 26
Bridgestone Corporation (Bridgestone) has been appointed as the exclusively tire supplier for Maserati’s new MCPURA super sportscar, providing tailor-made Potenza Sport tires in size 245/35 ZR20 95Y for the front axis and 305/30 ZR20 103Y for the rear.
Developed and manufactured in Europe, the ultra high performance
On May 11, Bridgestone announced that its group company, Bridgestone Taiwan Co., Ltd. (BSFC) will cease manufacturing operations at its Hsinchu plant (established in 1982) on the same day as part of Bridgestone's business transformation.
This decision is based on adjustments to its global operational strategy and lon
Bridgestone Corporation announced that its VI-grade DiM500 Driver-in-the-Loop (DiL) simulator at the company’s R&D facility near Rome, Italy, is now fully operational.
The system enables virtual tire performance assessment by combining high-fidelity simulations with driver feedback, historical data, and artificial in
On January 28, Bekaert announced that it had reached an agreement with Bridgestone to acquire its tire reinforcement business in China and Thailand.
The agreement includes a long-term supply arrangement and the transfer of two of Bridgestone’s captive tire cord manufacturing facilities. The acquisition is expected t
On August 13, it was reported that Bridgestone inaugurated a new distribution center in Mauá, São Paulo’s ABC region, less than 10 km from its Santo André plant.
The facility, located at the Golgi Mauá II logistics complex, was named CD Alenza after the brand’s high-performance tire line. The company emphasized the f
Bridgestone Americas has introduced the W920, a new all-weather radial drive tire for commercial trucking fleets. Built with the company’s next-generation ENLITEN technology, the W920 is designed to extend tire life, improve traction in all conditions, and support sustainability goals.
The tire offers 6% longer wear
Multiple media reported that Bridgestone Hispania Manufacturing has formally notified employee representatives of its intention to initiate a Temporary Employment Regulation File (ERTE) procedure at its Puente San Miguel plant in Cantabria, Spain, effective until March 31, 2026.
This temporary layoff comes in additio
On June 4, Bridgestone Americas introduced the Turanza EverDrive, a new all-season touring tire built for sedans, CUVs, and minivans. Backed by an 80,000-mile limited warranty, the longest in Bridgestone’s lineup, the EverDrive is designed for long-lasting performance, comfort, and confident handling in wet, dry, and
Several media reported that Bridgestone Hispania Manufacturing has reached a collective dismissal agreement with labor unions (CCOO, UGT, and BuB), affecting 420 employees at its Basauri (Bizkaia) and Puente San Miguel (Cantabria) plants (232 in Basauri and 188 in Cantabria).
This represents 126 fewer layoffs than th
Multiple media sources reported that Bridgestone has reduced the initially planned layoffs from 355 to 232 at the Biscay plant (Basauri) and from 211 to 188 at the Puente San Miguel plant (Cantabrian). This revised proposal was submitted to the works councils on May 12, 2025.
The company also announced plans to incre
Several media sources reported that Bridgestone has reduced its planned layoffs from 335 to 290 at its Basauri plant (Vizcaya) and from 211 to 201 at its Puente San Miguel plant (Cantabria). This revised plan was presented to the unions during a meeting on May 8, 2025.
The company has also increased the severance pay
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