Reported on December 11, 2025, Great Wall Motor (GWM) said it plans to expand BEV production capacity at its Thailand plant to 14,500 units over the next two years to meet EV incentive requirements and local production targets.
GWM’s local output is projected to reach 10,000 vehicles in 2025, following production of

Announced on December 11, 2025, the 42nd Thailand International Motor Expo, which ran through December 10, recorded 75,246 car bookings (a 38.0% increase YoY) and 5,263 motorcycle bookings (down 34.1% YoY).
According to data from the organizer, Inter-Media Consultant Co., Ltd. (IMC), the top five car brands by bookin

On December 9, 2025, Thailand’s Cabinet approved the National EV Policy Committee’s proposal to revise the EV3 and EV3.5 incentive schemes. The updates aim to enhance efficiency and flexibility, align the programs with current global economic and market conditions, and reduce risks from domestic oversupply and price

On December 8, 2025, senior executives from Mazda Motor Corporation held talks with Thailand’s Deputy Prime Minister and Finance Minister and the BOI Secretary-General, reaffirming Mazda’s THB 5 billion MHEV investment plan first outlined in February 2025.
Mazda will begin investing in early 2026 to establish Thailan

Announced on December 9, 2025, Isuzu reported that exports of Thai-built D-MAX and MU-X vehicles have surpassed 3 million units, underscoring strong global trust in Thailand-made Isuzu products (I / II).
Isuzu shifted global pickup production to Thailand in 2002 and now serves over 120 markets. In April 2025, it also

Thailand has long been the manufacturing backbone for Japanese automakers in Southeast Asia, earning its reputation as the “Detroit of Asia.” That status is now being tested as major Japanese OEMs consolidate capacity, trim model lineups, and in some cases exit local manufacturing altogether—just as Chinese players s

Announced on December 4, 2025, Mazda and Ford celebrated the 30th anniversary of AutoAlliance (Thailand) (AAT) on November 27. Established in 1995 as a USD 500 million joint venture between Mazda and Ford, AAT has become one of the world’s most advanced automotive plants and a key driver of Thailand’s automotive indu

Reported on December 3, 2025, SET-listed Energy Absolute (EA) Plc, through subsidiary Nex Point Plc, is intensifying its push into Thailand’s fleet EV market with a 2,500-unit sales target for 2026 as it positions itself as a key commercial EV player in the region. 
Nex Point, maker of Nex and Mine EVs, is focusing o

Reported on December 4, 2025, Hyundai Mobility Thailand is gearing up for locally assembled BEVs after completing a new assembly plant in Samut Prakan with an annual capacity of 5,000 units. BEV production is slated to begin in 2026, supported by a battery plant now under construction and expected to be completed by

Announced on December 1, 2025, the Thailand Board of Investment (BOI) reported the results of its November 27–29 investment mission to Japan. During the visit, the BOI, together with JETRO, SMBC Bank and Japanese partners, held the “Thailand–Japan Investment Forum 2025” at Tokyo Kaikan, presenting Thailand’s investme

Announced on November 28, 2025, Toyota Motor Thailand highlighted key models at the 42nd Thailand Motor Expo 2025, led by the latest-generation Hilux Travo and Toyota’s first all-electric Hilux, the Travo-e, which made its world debut in early November.
The Hilux Travo pickup lineup offers versatility with three body

Announced on November 28, 2025, Nissan Thailand officially launched the all-new X-TRAIL e-POWER x e-4ORCE at the Thailand International Motor Expo 2025, with prices starting at THB 1,699,000.
Combining Nissan’s e-POWER technology with the e-4ORCE electric all-wheel-drive system, the X-TRAIL delivers instant torque, s

Announced on November 28, 2025, Honda Automobile (Thailand) Co., Ltd. took part in the 42nd Thailand International Motor Expo, with a highlight being the price announcement of the new CR-V e:HEV, now offered as a full-hybrid lineup across all variants. The model features enhanced usability and upgraded standard equip

Reported on December 2, 2025, Isuzu and Toyota committed to sustaining pickup production in Thailand and continuing to source local auto parts, despite a significant drop in domestic sales, to support suppliers and reduce financial pressure.
Toyota Motor Thailand mentioned that both tier 1 and tier 2 suppliers have b

According to the Federation of Thai Industries (FTI), October vehicle sales in Thailand increased 24.8% year over year to 47,032 units, marking the seventh consecutive month of YoY growth. 
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in October, Toyota was up 21.0% to 18,348 units. Honda

From November 29 to December 10, 2025, Thailand will host the 42nd Thailand International Motor Expo under the theme “The Magnificent Motor Expo” (Press/VIP Day: November 28).
Participating international automotive brands include Aion, Audi, AVATR, BMW, BYD, Carryboy, Chery, Deepal, Denza, DFSK, Farizon, Ford, GAC, G

Reported on November 23, 2025, Thonburi Group is accelerating its automotive business in Thailand, marking a new milestone with its appointment as the official representative of the premium electric vehicle brand NIO in Thailand.
The company has signed a partnership agreement with NIO to serve the needs of modern Tha

Announced on November 24, 2025, GWM (Thailand) will officially introduce the WEY G9 PHEV to the Thai public at Motor Expo 2025 from November 28.
The high-end WEY G9 Luxury MPV combines advanced technology with refined design. It features Hi4 Technology, Thailand’s first intelligent hybrid all-wheel-drive system, pair

On November 26, 2025, Thailand's SET-listed AJ Advance Technology PCL signed a Memorandum of Understanding (MOU) with multiple technology partners from China, bringing expertise in lithium battery technologies, electric drivetrains, and new-energy vehicle development.
The MOU outlines a 3–5-year framework for initial