On January 30, 2026, Toyota Motor Thailand released its 2026 forecast for the domestic automotive market, expecting it to remain broadly stable despite ongoing economic and financial constraints, with modest growth supported by government policies, new model launches, and improving investment activity.
Toyota has set

Announced on January 30, 2026, Toyota Motor Thailand sold 230,038 vehicles in 2025, up 4.4% YoY, maintaining market leadership with a 37.0% share.
Its passenger car sales climbed 22.9% YoY to 82,258 units, driven by strong demand for eco cars. Hybrid models continued to gain momentum, with Toyota commanding a 47.4% s

Announced on January 29, 2026, Thailand’s Ministry of Higher Education, Science, Research and Innovation (MHESI) signed academic MOUs to develop hands-on AI literacy programs for non-technical students and practice-based workforce training for the EV industry, strengthening future-ready human capital through public-p

Announced on January 29, 2026, SHARGE has entered a strategic partnership with Grab Thailand to develop a dedicated EV charging network exclusively for Grab drivers, supporting the transition to e-mobility in the ride-hailing sector. The initiative will see over THB 400 million invested to deploy 40 charging stations

Reported on January 26, 2026, Mercedes-Benz (Thailand) Co., Ltd. has outlined a product rollout for 2026, confirming plans to launch 7 new models spanning electric vehicles (EVs), internal combustion engine (ICE) models, and plug-in hybrid vehicles (PHEVs).
With the inclusion of the earlier previewed Mercedes-Benz CL

Announced on January 26, 2026, BMW Group Manufacturing Thailand has begun local production of its first-ever BEV model at the Rayong plant with the BMW i5 eDrive40 M Sport. The model completes the locally assembled BMW 5 Series range, giving customers a full choice of ICE, PHEV, and BEV powertrains.
Power comes from

Announced on January 26, 2026, BMW Group Thailand retained its position as the leader in the Thai premium automotive market for the sixth consecutive year in 2025, achieving a combined market share of 47% with 12,247 vehicle registrations across BMW and MINI brands.
Electrification continued to drive growth, with com

Announced on January 28, 2026, the Federation of Thai Industries (FTI) outlined key factors expected to influence Thailand’s vehicle production for domestic sales in 2026.
Positive factors include:
The February general election, expected to pave the way for the formation of a new democratic governmentRising foreign d

Announced on January 28, 2026, the Federation of Thai Industries (FTI) highlighted key factors affecting Thailand’s vehicle production for export in 2026.
Positive factors include:
The potential U.S. Supreme Court ruling declaring President Donald Trump’s customs duties (tariffs) unconstitutionalInterest rate cuts by

Announced on January 28, 2026, the Federation of Thai Industries (FTI), citing data from the Department of Land Transport, reported that registrations of all types of 100% electric mobility reached 18,478 units in December 2025, up 158.6% YoY. Registrations of electric vehicles with four wheels or more totaled 14,662

On January 28, Bekaert announced that it had reached an agreement with Bridgestone to acquire its tire reinforcement business in China and Thailand.
The agreement includes a long-term supply arrangement and the transfer of two of Bridgestone’s captive tire cord manufacturing facilities. The acquisition is expected t

On January 28, 2026, the Federation of Thai Industries (FTI) released its projections for Thailand’s vehicle and motorcycle production in 2026. 
Vehicle production is expected to reach 1.5 million units in 2026, up 3.05% from 1,455,569 units recorded in 2025. Of the 2026 total, 950,000 units are expected for export,

On January 28, 2026, the Federation of Thai Industries (FTI) reported that Thailand produced 113,855 vehicles in December, up 8.6% YoY, driven mainly by higher BEV output to offset imports under government support measures. About 24% of production was sold domestically, while 76% was exported. Passenger vehicle outpu

On January 28, 2026, the Federation of Thai Industries (FTI) reported that motorcycle production in December 2025 rose 2.9% YoY to 208,472 units, comprising 161,304 CBUs and 47,168 CKDs. For full-year 2025, total motorcycle production rose 2.1% YoY to 2,476,747 units, including 1,972,902 CBUs and 503,845 CKDs.
Motorc

On January 27, Airtificial Group signed three new contracts for clients operating in Morocco, Thailand, and Romania. The Intelligent Robots division will be responsible for designing, manufacturing, and implementing automation technology for the production and assembly chains of electric and hybrid vehicles for Tier-

Reported on January 24, 2026, Mazda has reaffirmed its plan to launch at least five new models in Thailand over the next three years, comprising two BEVs, one PHEV, and two HEVs. At least two new models are scheduled for launch in 2026. 
According to Mazda, the Mazda 6e BEV attracted over 4,000 reservations after its

Announced on January 23, 2026, Thailand’s Deputy Prime Minister and Minister of Finance, Mr. Ekniti, led the Thailand Team at the World Economic Forum (WEF) Annual Meeting 2026 in Davos (January 19–22) to position Thailand as an emerging regional economic hub and attract advanced technology investment.
The Board of I

Reported on January 19, 2026, SAIC Motor–CP Co., Ltd. and MG Sales (Thailand) Co., Ltd. have partnered with Assumption University to open the Gabriel Mary Research and Learning Center for New Energy Vehicle (NEV) Technology at the university’s Suvarnabhumi Campus.
The initiative aligns with SAIC Motor’s GLOCAL strate

Reported on January 16, 2026, Geely Riddara Thailand acknowledged it had overestimated demand in Thailand’s electric pickup market. 
In 2025, the company sold around 1,000 units, far below its initial 10,000-unit target set when entering Thailand in late 2024. Once operations began, Riddara recognized that its pickup