Reported on April 18, 2025, Thonburi Neustern Co., the distributor of Geely EVs in Thailand, is planning a new investment initiative. The company is in discussions with Geely Auto Group about setting up parts distribution and a warehouse in Thailand.
This facility is part of a short-term strategy aimed at building tr

On April 10, 2025, Mitsubishi Motors began shipments of the new Xforce HEV. This compact SUV has been in production at the Laemchabang plant of Mitsubishi Motors Thailand.
The Xforce HEV marks the brand’s second HEV model, following the Xpander HEV series introduced in Thailand in February 2024. Since its launch on M

On April 10, 2025, Thailand’s Commerce Ministry joined a special ASEAN Economic Ministers Meeting via teleconference with all 10 member states and Timor-Leste.
Led by Malaysia, the meeting addressed President Trump’s tariff policy. ASEAN agreed not to retaliate, issued an 8-point joint statement, and launched the ASE

Reported on April 10, 2025, the Federation of Thai Industries (FTI) has raised concerns over the U.S.’s new 36% reciprocal tariff, which is impacting 4 key Thai industries: automotive, steel, energy, and food. 
According to the FTI’s Automotive Industry Club, Thailand exported approximately 32,000 vehicles worth USD

Announced on April 9, 2025, Changan Automobile secured a total of 6,589 bookings across its lineup, including Deepal, Lumin, and AVATR models, at the 46th Bangkok International Motor Show.
Additionally, the Deepal brand received 2 prestigious awards from the event organizers for its newly launched vehicles. The Deepa

Announced on April 7, 2025, Toyota Motor Thailand reported a total of 9,615 vehicle bookings at the 46th Bangkok International Motor Show 2025, setting a new record for the highest number of bookings ever achieved at any Bangkok Motor Show.
Hybrid electric vehicle (HEV) models recorded 3,795 units, accounting for 39%

On April 4, 2025, Evolt Technology Co., Ltd announced its collaboration with Toyota Tsusho (Thailand) Co., Ltd. to accelerate the growth and development of Thailand’s EV ecosystem and drive sustainable innovation in EV charging infrastructure.
Four key highlights of the partnership include (i) Provision of Advanced a

Reported on April 6, 2025, Thailand’s Industry Ministry is reportedly investigating accusations that a Chinese tire company imported substandard tires from China into Thailand, modified them, and sold them as newly manufactured products with 'Made in Thailand' labeling.
According to a source from the ministry, who re

Announced on April 7, 2025, the 46th Bangkok International Motor Show (46th BIMS) has been a success as expected. Over 54 automotive and motorcycle brands participated in the event, achieving a total of 79,941 reservations across all segments. 
The total number of visitors was 1,601,011, a figure close to 45th BIMS’s

Announced on April 8, 2025, U Power Limited (Nasdaq: UCAR) took a major step in its Southeast Asia expansion with a successful outdoor exhibition of its UOTTA battery swap station at the 2025 Bangkok International Motor Show in Thailand.
The demonstration drew strong interest, with support from key partner SUSCO and

On April 4, 2025, GWM Thailand revealed that the new Haval H6 SUV has started rolling off the production line at its Rayong plant.
Officially launched on March 24 at the 46th Bangkok International Motor Show, the new Haval H6 features a complete redesign and full upgrade. The H6 is offered in 3 variants at special in

Announced on April 1, 2025, GWM Thailand officially launched the new GWM Tank 300 Diesel, an SUV with a distinctive Premium Boxy style, on March 25 at the 46th Bangkok International Motor Show.
The model is equipped with the latest 2.4T diesel generation engine, delivering a driving experience with low noise, vibrati

On April 3, 2025, the Thai Auto Parts Manufacturers Association (TAPMA) officially inaugurated Future Mobility Thailand 2025 (FMT 2025) in Bangkok under the theme "Driving Tomorrow: Innovating for a Sustainable and Connected Future."
At the event, the Thai Industry Minister unveiled 3 core strategies to advance Thail

Announced on April 1, 2025, at the ongoing 46th Bangkok International Motor Show (BIMS 2025), Mazda showcased the Iconic SP, a compact electric sports car (concept model) that supports multiple clean energy sources, and the Mazda6e, Mazda’s first-ever BEV.
Its booth’s design was inspired by the brand’s latest concept

Announced on April 3, 2025, GAC's AION UT won "The Most Valuable EV" Award at the 46th Bangkok International Motor Show 2025. Officially unveiled at the event on March 24, the AION UT 5-door hatchback EV is now available for pre-order in Thailand, with special pricing starting at THB 49x,xxx (for orders placed betwee

Reported on April 3, 2025, the University of the Thai Chamber of Commerce (UTCC) revealed that recent U.S. tariff hikes will significantly affect 4 Thai export categories: steel, steel products, aluminum, and automobiles/auto parts.
As a result of the new tariffs, the total export value for these categories in 2025 i

Reported on April 2, 2025, Chery Automobile has unveiled its plans to officially introduce the Chery brand to the Thai market in 2025, in line with its strategy to expand in the Southeast Asian region.
This follows the launch of Chery’s sub-brands, Omoda and Jaecoo, in Thailand in 2024, which received better-than-exp

On March 28, 2025, Changan Automobile officially launched the Deepal Hunter K50 in Thailand, priced from THB 1.099 million (after subsidy).
Known as the world’s first REEV Pickup, the Hunter K50 combines revolutionary technology with exceptional user experience. The model was also put on display at the 46th Bangkok I

Announced on March 27, 2025, Changan Automobile has officially launched the Deepal S05 in Thailand at the 46th Bangkok International Motor Show.
This RWD SUV is available in both BEV (100% electric technology with an NEDC range of 470 km) and REEV (Range-Extended Electric Vehicle) options. While operating primarily o

Announced on April 1, 2025, GWM (Thailand) signed a memorandum of understanding (MOU) with Huawei Services (Hong Kong) on March 24 to elevate the driving experience to the next level.
This partnership also marks the first-ever integration of the Petal Maps intelligent navigation system into the all-new GWM HAVAL H6 S