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Sweden - New car sales in 2026 by OEM

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.


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Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, January 2026

Feb 2, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

Sweden - Sales of new passenger cars
Maker/Brand 2026 2025 Y-o-Y
Jan. Share Jan. Share
Volvo 2,291 14.3% 3,092 15.7% -25.9%
VW 1,844 11.5% 2,846 14.5% -35.2%
Toyota 1,611 10.0% 1,597 8.1% 0.9%
Kia 1,390 8.7% 1,235 6.3% 12.6%
Mercedes 1,162 7.2% 793 4.0% 46.5%
BMW 1,002 6.2% 1,000 5.1% 0.2%
Audi 979 6.1% 1,010 5.1% -3.1%
Skoda 926 5.8% 836 4.3% 10.8%
Tesla 512 3.2% 405 2.1% 26.4%
Peugeot 465 2.9% 621 3.2% -25.1%
Polestar 450 2.8% 473 2.4% -4.9%
CUPRA 414 2.6% 499 2.5% -17.0%
Renault 339 2.1% 212 1.1% 59.9%
Ford 250 1.6% 268 1.4% -6.7%
Hyundai 230 1.4% 216 1.1% 6.5%
Nissan 214 1.3% 204 1.0% 4.9%
Dacia 189 1.2% 193 1.0% -2.1%
Mazda 182 1.1% 150 0.8% 21.3%
Subaru 174 1.1% 2,580 13.1% -93.3%
Lexus 167 1.0% 186 0.9% -10.2%
SEAT 159 1.0% 72 0.4% 120.8%
Opel 141 0.9% 122 0.6% 15.6%
Citroen 132 0.8% 62 0.3% 112.9%
MINI 118 0.7% 111 0.6% 6.3%
Fiat 107 0.7% 54 0.3% 98.1%
Suzuki 87 0.5% 44 0.2% 97.7%
LYNK & CO 75 0.5% 38 0.2% 97.4%
Porsche 74 0.5% 239 1.2% -69.0%
ZEEKR 62 0.4% 49 0.2% 26.5%
Honda 48 0.3% 46 0.2% 4.3%
MG 46 0.3% 82 0.4% -43.9%
LandRover 43 0.3% 48 0.2% -10.4%
Xpeng 40 0.2% 52 0.3% -23.1%
BYD 35 0.2% 85 0.4% -58.8%
Geely 20 0.1% 3 0.0% 566.7%
Mitsubishi 15 0.1% 21 0.1% -28.6%
Jeep 11 0.1% 15 0.1% -26.7%
Others 37 0.2% 73 0.4% -49.3%
Total 16,041 100.0% 19,632 100.0% -18.3%
Source: Bil Sweden

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