Asian OEM Electrification Strategies, Including EV Product Timelines - Part 2
Greater powertrain variety with Nissan, Honda, Hyundai-Kia and Mitsubishi lineups
2019/12/18
- Summary
- Nissan aims for one million annual electrified sales by fiscal 2023
- Honda targets European market to achieve global goals
- Hyundai-Kia showcases balance of models across differing powertrains
- Mitsubishi uses experience from Outlander for more PHEVs
Summary
Most of the electrified models under Nissan and Honda, as with most other Japanese OEMs, are pure hybrid vehicles. Despite this, both companies have a strong focus on non-hybrid electrified vehicles. The Nissan Leaf battery electric compact hatchback is the world's best-selling highway-capable electric car. Nissan also has announced plans to develop a global battery electric crossover based on the IMx Concept in the future. Honda's diversity can be seen in the Clarity sedan, which currently features fuel cell, plug-in hybrid and battery electric powertrain options. Honda's new e: Technology brand will include the Honda e battery electric compact hatchback, as well as another battery electric model.
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| Hyundai NEXO | Nissan Leaf e+ |
In contrast, Hyundai-Kia and Mitsubishi feature a mix of pure hybrids, plug-in hybrids and battery electric vehicle models. Hyundai-Kia has several models with different electrified powertrains, including the Hyundai Ioniq which features a pure hybrid, plug-in hybrid and battery electric version. At CES 2018, Hyundai-Kia unveiled the Hyundai Nexo fuel cell SUV, which launched in March 2018. While Mitsubishi's initial electrified offerings focused on the battery electric i-MiEV, its Outlander PHEV has received enough appeal for Mitsubishi to focus future efforts on plug-in hybrid SUVs.
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| Number of electrified vehicle models offered by year Note: Future models are included only if a preliminary launch date has been announced |
This report is part of a series of reports which provides and overview of current and future electrification strategies of major OEMs. This report focuses on the strategies of Nissan, Honda, Hyundai-Kia and Mitsubishi. Previous reports focused on the electrification strategies of U.S., German and other European OEMs.
Other reports in series:
Asian OEM Electrification Strategies, Including EV Product Timelines - Part 1 (Dec. 2019)
European OEM Electrification Strategies, Including EV Product Timelines (Nov. 2019)
German OEM Electrification Strategies, Including EV Product Timelines (Oct. 2019)
U.S. OEM Electrification Strategies, Including EV Product Timelines (Sep. 2019)
Related reports:
Tokyo Motor Show 2019: Exhibits from Nissan, Honda and Mitsubishi (Nov. 2019)
Frankfurt Motor Show 2019: Asian OEMs (Oct. 2019)
Nissan: Reducing global production capacity by 600,000 units and headcount by 12,500 persons (Aug. 2019)
Honda's electrification strategy: Launching the "Honda e" compact EV in Europe and Japan (Mar. 2019)
Hyundai Motor Group: advancing electrification with the Kona Electric SUV (Dec. 2018)
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