European OEM Electrification Strategies, Including EV Product Timelines

PSA and Renault to add more models, Volvo and JLR set electrification deadline



  Compared to major German OEMs such as Volkswagen, BMW and Daimler, other European automakers have been more varied in their approaches to electrification. PSA announced that they would launch fifteen electrified models, consisting of eight plug-in hybrids and seven battery electric vehicles, from 2019 through 2020. Renault, having previously established an electrified lineup spanning a range of segments in 2012, aims to expand further, with the City K-ZE exclusively for the Chinese market as well as its first hybrid and plug-in hybrid models.

  As brands with fewer models in their lineup, Volvo and Jaguar Land Rover have both set years for when their new models would henceforth be electrified. Starting in 2019, all new Volvo vehicles would feature an electric motor in either a mild hybrid, plug-in hybrid, or battery electric powertrain. Jaguar Land Rover announced that every new model line starting in 2020 would have electrified options.

Renault Zoe Jaguar I-Pace
Renault Zoe
Source: Renault
Jaguar I-Pace

  This report is a part of a series which gives an overview of the current and future electrification strategies of major OEMs. This report focuses on the strategies of PSA, Renault, Volvo and Jaguar Land Rover, with timelines for each automaker showing past and future vehicle launches. Previous reports focused on the electrification strategies of U.S. OEMs and German OEMs.

percentage of yearly vehicle sales Number of electrified vehicle models offered by year
Graph showing percentage of yearly vehicle sales that are electric models out of total vehicle sales by automaker Number of electrified vehicle models offered by year
Note: Future models are included only if a preliminary launch date has been announced

Other reports in series:
German OEM Electrification Strategies, Including EV Product Timelines (Oct. 2019)
U.S. OEM Electrification Strategies, Including EV Product Timelines
 (Sep. 2019)

Other related reports:
Frankfurt Motor Show 2019: European OEMs (Sep. 2019)
Auto Shanghai 2019: Exhibitions by Western Automakers Ford, GM, Volvo, etc. (Jun. 2019)
OEM Electrification Strategies: Strengthening HVs and diversifying into EVs, PHVs, and FCVs (May 2018)
OEM Electrification Strategies: Acceleration of EV and PHV Lineup Expansion (Apr. 2018)


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