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SDV Mechanisms and Services (Development Environment and Delivering Added Value)
From Automotive World 2026 exhibition coverage
2026/03/30
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Summary
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NTT DATA creating new value (NTT DATA)
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Towards the Realization of a Mobility DX Strategy (Fuji Soft)
Summary
This report describes exhibits presented by NTT DATA, Inc. (NTT DATA) and Fuji Soft Incorporated (Fuji Soft) related to SDVs (Software Defined Vehicles) at the Automotive World 2026 (Spring): Advanced Automotive Technologies Exhibition (sponsored by RX Japan Ltd.), held at the Tokyo Big Sight from January 21 to 23, 2026.
SDV-related technology trends
Companies continue to explore the "mechanisms" and "service content" to continuously deliver value to customers, which are important keywords regarding the technological content for SDVs (Software Defined Vehicles). Delivering value through software also requires addressing the growing burden of software development workloads, connecting the software on the vehicle side with that on the cloud side, and how to update it at high quality and high frequency - the "mechanisms (development environment)" and what additional value-added services are provided through SDV - "service content". This report introduces the initiatives of two major companies in the IT industry.
Summary of SDV-related exhibits
The table can be scrolled left and right.| NTT DATA | NTT DATA introduces its initiatives in three areas: "Ever-Evolving Vehicle," "Safe and Secure Automotive Society," and "Sustainable Urban Life” as new values it is growing, along with concrete examples. |
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| Fuji Soft | Fuji Soft introduces SDV solutions (services and support) such as process improvements for achieving SDVs and efficient design support using MBSE*-MBD, as well as mobility services such as support for the social implementation of autonomous driving systems and V2H (vehicle-to-home energy linkage). |
MBSE*: Model-Based Systems Engineering
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