Detroit Auto Show 2025: Ford, GM, and Stellantis

A Shift Toward Customer Experience and Immersive Engagement

2025/02/13

Summary

The All-New Ford Mustang RTR
The All-New Ford Mustang RTR

  The 2025 Detroit Auto Show (January 10 - 20, 2025), formerly the North American International Auto Show (NAIAS), marked a bold transformation, prioritizing customer experiences and interactivity. Attendees were immersed in dynamic indoor obstacle courses highlighting the off-road capabilities of the Ford Bronco and Jeep Wrangler. These courses featured challenges such as steep inclines, rocky terrain, and other off-road simulations.

  Adding to the excitement, two interactive test tracks were offered hands-on driving experiences. The Detroit Grand Prix-sponsored track featured high-performance vehicles from Mazda, Volkswagen, Honda, Buick, and Ford, allowing participants to explore acceleration and handling on a performance-focused course. Meanwhile, the EV-specific track, powered by Powering Michigan NECA(National Electrical Contractors Association), spotlighted electric models from Cadillac, GMC, Chevrolet, BMW, and Rivian, emphasizing regenerative braking, instant torque, and innovative battery technologies.

  This year’s show underscored the industry’s shift toward electrification, performance, and engaging customer experiences, redefining the role of auto shows in connecting with the public.

  This report covers the biggest highlights from the 2025 Detroit Auto Show. It explores how Ford, GM, and Stellantis are pushing the boundaries of performance, electrification, and innovation. From high-powered muscle cars and luxury EVs to rugged off-roaders and futuristic concepts, this report dives into the standout vehicles, their key features, and what they mean for the future of the automotive industry.

 

Related Reports:
Los Angeles Auto Show 2024: HMI in the U.S. Market (Jan. 2025)
U.S. Market: Transition towards the new Trump Administration (Dec. 2024)
GM (2) Global Sales Down, but Earnings Remain Strong (Nov. 2024)
GM (1) EV Sales Growth Stalls, Electrification Plans Revised (Oct. 2024)

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