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BYD Sealion 7 Perceived Quality Survey: Door Trim
Comprehensive analysis of interior design and perceived quality
2026/09/14
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Summary
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What is Perceived Quality?
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BYD Sealion 7 Interior Parts Survey (Door trim)
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Structure of main components
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Component composition/materials and texture
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Points of interest from a perceived quality perspective
Summary
BYD Japan has set "the popularization of e-mobility" as its goal in the Japanese market and is implementing a strategy that seamlessly covers the entire spectrum, from entry-level to flagship models.
Introduced in April 2025 as its fourth model in Japan, the "Sealion 7" brings together cutting-edge technologies (e-Platform 3.0, an improved 8-in-1 motor assembly, and CTB (cell to body) technology) and is positioned as the latest electric crossover SUV representing BYD's "Ocean Series."
TIn this report, MarkLines focuses on the door trim, an interior component, from the perspectives of texture expression, design, and component configuration. We analyzed the design features.
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| BYD Sealion 7 | |
HMIpro Inc., a technology consultant for MarkLines, has conducted studies on 100 models from Japan, Europe, the U.S., China, and Korea at domestic and international exhibitions such as motor shows, compiling a report of approximately 900 pages summarizing the HMI trends in vehicles available in the market.
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